⚡ Quick Verdict:
- Preços: Apollo starts at $0/month (free plan) vs Mailshake at $25/month (no free plan)
- Ideal para: Apollo for sales intelligence and lead generation, Mailshake for simple cold email outreach
- Principal diferença: Apollo includes a 270M+ contact database while Mailshake focuses purely on email automation
- Our pick: Apollo for most sales teams — it combines prospecting and outreach in one platform
Sales teams comparing Apollo vs Mailshake usually have one pergunta.
Do you need a full sales intelligence platform or just cold email automation?
Apollo combines a massive B2B database with sales engagement tools.
Mailshake focuses on helping sales reps send personalized cold emails at scale.
Both promise to fill your pipeline with qualified leads.
This comparison breaks down which tool fits your sales process.
Visão geral
This Apollo vs Mailshake comparison covers pricing, features, and ease of use for both tools.
We reviewed documentation, pricing pages, and user reviews for Apollo and Mailshake.
Our writers also spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you’ll know which sales tool fits your outreach efforts.
O que é Apollo?
Apollo is a sales intelligence platform for B2B sales teams.
It combines a database of over 270 million contacts with sales engagement tools.
The platform helps sales professionals find ideal buyers and reach them through email and phone.
Apollo includes lead scoring, deal management, and conversation intelligence features.
Most sales and marketing teams choose it to power their entire go-to-market strategy from one platform.
Apolo
Find your ideal buyers with 270M+ contacts. Create sequences, track deals, and close more sales from one platform. Free plan includes 60 email credits per month.
Preços Apollo
Apollo offers four pricing tiers, including a generous free plan for solopreneurs and startups.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Solopreneurs testing the platform |
| Básico | US$ 49/mês | Growing sales teams needing more features |
| Profissional | US$ 79/mês | Teams needing advanced analytics and higher limits |
| Organização | US$ 119/mês | Grandes empresas com necessidades personalizadas |
Pricing verified April 2026.
Teste grátis: Yes — the free plan gives you 60 monthly email credits with no credit card required.
Garantia de reembolso: Apollo offers annual billing discounts but doesn’t advertise a specific refund policy.
📌 Observação: The free plan includes unlimited email credits for verified emails, but export credits are limited. The Basic plan at $49/month unlocks unlimited email credits and more export credits for rapidly growing startups.
⚠️ Aviso: Some users report that Apollo emails can land in spam folders. Pay attention to email deliverability settings and warm up your sending domain before launching outreach campaigns.
Key Benefits of Apollo
Here’s what makes Apollo worth considering for your sales team:
- Massive B2B Database: Access over 270 million contacts and 60 million companies. Find phone numbers, verified emails, and job titles for your ideal buyers using advanced search filters.
- AI-Powered Lead Scoring: Apollo uses AI models to score and prioritize leads based on fit criteria. Sales managers can focus their team on the most promising potential leads.
- Sales Engagement Tools: Create customizable sequences for email outreach. The platform lets you intelligently automate outreach with multi-touch campaigns.
- Discador integrado: Make calls directly from the Apollo platform. The cloud-based dialer supports call logging and recordings associated with contact records.
- Gestão de Negócios: Track opportunities through your pipeline without switching to a separate CRM tool. Apollo integrates with popular CRM systems like Salesforce and HubSpot.
- Inteligência Conversacional: Get insights from sales calls to improve team performance. Sales coaching features help sales managers train their reps.
- Extensão do Chrome: The Apollo Chrome extension lets you find contact info while browsing company websites and LinkedIn profiles.
What Our Team Noticed
Our writer signed up for Apollo and spent several days exploring the platform’s features. Here’s what stood out from that hands-on time:
Apollo Pros & Cons
✅ Prós
- Free plan includes 60 monthly email credits for testing
- Database of 270M+ contacts with over 200 data points per lead
- All-in-one platform combines prospecting, engagement, and analytics
- AI lead scoring helps sales teams focus on high-quality leads
- Integrates with major CRMs and includes API access
❌ Contras
- Users report data accuracy issues with some contact information
- Learning curve can be steep for new users
- Some emails land in spam folders without proper deliverability setup
- Pricing structure can be inflexible for smaller companies
O que é o Mailshake?
Mailshake is a sales engagement platform designed for cold email outreach.
It helps sales reps send personalized cold emails at scale with automated follow-ups.
The tool includes LinkedIn automation, a power phone dialer, and built-in email deliverability features.
Mailshake connects to your existing email provider to send from your own inbox.
Many sales teams choose it for its simple interface and focus on getting more meetings.
Mailshake
Send personalized cold emails that land in prospect inboxes. Includes LinkedIn automation, AI email writer, and power dialer. Used by 49,000+ companies worldwide.
Preços do Mailshake
Mailshake offers three pricing plans with both monthly and annual billing options.
| Plano | Mensal | Anual | Ideal para |
|---|---|---|---|
| Iniciante | US$ 29/mês | US$ 25/mês | Pequenas equipes iniciando prospecção a frio |
| Divulgação por e-mail | US$ 59/mês | US$ 45/mês | Teams needing email personalization advanced scheduling |
| Engajamento de Vendas | US$ 99/mês | US$ 85/mês | Established teams with multi channel capabilities |
Pricing verified April 2026.
Teste grátis: No — Mailshake does not offer a free trial, requiring users to commit to a paid plan upfront.
Garantia de reembolso: Contact the support team within a reasonable timeframe if you need to cancel.
📌 Observação: The Sales Engagement plan includes the power phone dialer with unlimited free dialer minutes and LinkedIn automation features. Growing teams may want to start with Email Outreach and upgrade as needed.
⚠️ Aviso: Without a free trial, you’ll need to commit to a paid subscription to test Mailshake. The pricing structure can be complex since some features require the higher-tier Sales Engagement plan.
Key Benefits of Mailshake
Here’s what makes Mailshake worth considering for cold email outreach:
- Interface amigável: Mailshake keeps things simple with a clean dashboard. Sales representatives can set up their first mailshake campaign in minutes without technical skills.
- Ferramentas de entregabilidade de e-mail: Built-in email warm-up, verification, and throttling help avoid spam filters. The email domain setup assistant guides you through proper configuration.
- SHAKEspeare AI Email Writer: The AI helps generate custom email copy and subject lines based on your campaign goals. Save time crafting personalized emails for your target audience.
- Automação do LinkedIn: Send automated LinkedIn messages and connection requests alongside your email campaigns. Reach prospects on social media platforms they actually check.
- Apanhador principal: The lead catcher feature shows your most engaged leads to help you focus on prospects who will convert. Filter prospects based on engagement and response patterns.
- Power Phone Dialer: Make phone calls directly within personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes for cold calling.
- Integrações de CRM: Connect with Salesforce, HubSpot, and other CRM tools for easy lead management. All your outreach data syncs automatically.
What Our Team Noticed
Our writer signed up for Mailshake and explored its cold email features. Here’s what stood out from that hands-on time:
Mailshake Pros & Cons
✅ Prós
- Simple interface helps sales reps set up campaigns quickly
- Built-in email warm-up and deliverability tools prevent spam folders
- LinkedIn automation adds multi channel capabilities
- AI email writer speeds up campaign creation
- Used by 49,000+ companies with proven track record
❌ Contras
- No free trial requires upfront payment commitment
- No built-in contact database — you need your own leads
- O suporte ao cliente pode demorar a responder.
- Some users report trouble uploading leads correctly
Comparação de recursos
Let’s compare Apollo and Mailshake across the features that matter most for sales teams.
We’ll cover lead generation, email tools, automation, and pricing to help you decide.
| Recurso | Apolo | Mailshake |
|---|---|---|
| Preço inicial | $0/mês (Grátis) | $25/month (Annual) |
| Plano Gratuito | ✅ | ❌ |
| Contact Database | ✅ 270M+ contacts | ❌ |
| Sequências de e-mail | ✅ | ✅ |
| Automação do LinkedIn | ❌ | ✅ |
| Power Phone Dialer | ✅ | ✅ |
| Redator de e-mails com IA | ✅ | ✅ |
| Pontuação de liderança | ✅ | ❌ |
| Integração de CRM | ✅ | ✅ |
| Ideal para | Full sales intelligence | Prospecção por e-mail não solicitada |
1. Lead Generation and Database
Apolo: Apollo combines a buyer database of over 270 million contacts and 60 million companies in one platform. Each lead includes over 200 data points for targeting. Use advanced search filters to find ideal buyers by job title, company size, industry, and intent data.
Mailshake: Mailshake does not include a built-in contact database. You need to bring your own leads or use the Data Finder feature to purchase contact details separately. The data finder credits come as an add-on to your subscription.
⚠️ Principal diferença: Apollo gives you leads included in your subscription. Mailshake requires you to source leads elsewhere or pay extra for data finder credits.
2. Entregabilidade de e-mails
Apolo: Apollo provides verified emails from its database to improve deliverability. However, some users report that Apollo emails often land in spam folders. The platform includes basic email health monitoring but lacks dedicated warm-up tools.
Mailshake: Mailshake includes built-in email warm-up, verification, and throttling to mimic natural sending patterns. The email domain setup assistant helps avoid spam filters. You connect your own email provider so messages send from your actual inbox.
⚠️ Principal diferença: Mailshake has stronger email deliverability tools built in. Apollo users may need third-party warm-up services to avoid spam folders.
3. Recursos de IA
Apolo: Apollo uses AI models to score and prioritize leads based on fit criteria. The AI assisted email writing helps personalize outreach at scale. Advanced algorithms analyze engagement patterns to suggest optimal send times.
Mailshake: Mailshake’s SHAKEspeare AI helps generate custom email copy and subject lines based on campaign goals. The in app copy analyzer reviews your messages before sending. AI features focus on email creation rather than lead intelligence.
4. LinkedIn Automation
Apolo: Apollo does not include native LinkedIn automation tools. You can view LinkedIn profiles from contact records and use the Apollo chrome extension for research. But automated LinkedIn messages and connection requests require third-party tools.
Mailshake: Mailshake includes LinkedIn automation for sending connection requests and LinkedIn messages at scale. Add LinkedIn outreach steps to your email campaigns for multi channel capabilities. The Sales Engagement plan unlocks full LinkedIn automation features.
5. Phone Dialer
Apolo: Apollo includes a built-in cloud-based dialer for making calls directly from the platform. The dialer supports call logging and recordings associated with contact records. Phone numbers come from the database for verified contacts.
Mailshake: Mailshake includes a power phone dialer to integrate cold calling into personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes. Make phone calls directly within your outreach sequences.
6. Sales Analytics
Apolo: Apollo provides detailed analytics on sales and marketing campaigns. Track team performance, sales performance metrics, deal pipeline, and conversation intelligence. The analytics help sales managers identify what’s working across outreach efforts.
Mailshake: Mailshake provides analytics to track opens, replies, and clicks for outreach campaigns. A B testing helps improve campaigns by comparing subject lines and copy variations. The lead drivers dashboard shows campaign performance at a glance.
⚠️ Observação: Some Mailshake users find the reporting metrics limited compared to Apollo’s detailed analytics. Apollo offers deeper insights for sales teams tracking team performance.
7. Integrações
Apolo: Apollo integrates with popular CRM systems like Salesforce, HubSpot, and others. The platform syncs data automatically to enhance lead and customer interaction tracking. API access is available on paid plans for custom integrations.
Mailshake: Mailshake integrates with CRM tools like Salesforce and HubSpot for easy lead management. Connect your existing email provider whether Gmail, Outlook, or other mail accounts. Multiple different tools can connect through native integrations.
8. Acompanhamento automatizado
Apolo: Apollo lets you create sequences with customizable follow-up steps. Set triggers based on prospect behavior like opens, clicks, or replies. The sales engagement capabilities allow complex multi-touch sequences for different lead segments.
Mailshake: Mailshake allows users to send automated follow ups based on a schedule they set. Multi-step campaigns stop automatically when a prospect replies. The provider automated email sequences are straightforward to configure without technical skills.
9. Facilidade de uso
Apolo: Apollo offers more advanced features but has a learning curve. Many users find the user interface outdated and not user-friendly. The complexity can be overwhelming for new users, especially sales reps just getting started.
Mailshake: Mailshake is known for its user friendly interface and ease of setup. Sales representatives can create their first mailshake campaign quickly without technical skills. The platform focuses on simplicity over feature complexity.
10. Preços e Custos
| Plano | Apolo | Mailshake |
|---|---|---|
| Entrada gratuita | $0/month (60 email credits) | $25/month (annual) |
| Basic / Email Outreach | US$ 49/mês | $45/month (annual) |
| Professional / Sales Engagement | US$ 79/mês | $85/month (annual) |
| Organization / Enterprise | US$ 119/mês | Personalizado |
Apolo: Apollo’s free plan includes 60 monthly email credits and access to the contact database. The Basic plan at $49 per month is designed for growing sales teams. The Professional plan at $79 per month includes advanced analytics and higher sending limits.
Mailshake: Mailshake starts at $25 per month on annual billing for the Starter plan. The Email Outreach plan at $45 per month adds more features for email personalization advanced scheduling. The Sales Engagement plan at $85 per month unlocks LinkedIn automation and the power phone dialer.
⚠️ Comparação de custos: Apollo provides more value if you need leads since the database is included. Mailshake may cost less monthly but you’ll pay extra for contact data from other sources.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Built-in contact database | Apolo | 270M+ contacts included |
| Cold email focus | Mailshake | Purpose-built for outreach |
| Plano gratuito para começar | Apolo | 60 free email credits monthly |
| Automação do LinkedIn | Mailshake | Native LinkedIn features |
| Lead scoring with AI | Apolo | AI prioritizes best prospects |
| Melhor capacidade de entrega de e-mails | Mailshake | Built-in warm-up tools |
💰 Seu orçamento
Apollo’s free plan gives you access to the contact database with 60 monthly email credits. Mailshake requires paying from day one since there’s no free trial — if budget is tight, start with Apollo.
🔌 Seu conjunto de tecnologias
Both tools integrate with Salesforce, HubSpot, and popular CRMs. Mailshake connects to your existing email provider for better deliverability. Apollo works as a standalone platform with its own sending infrastructure.
📝 Seu Processo de Vendas
Apollo suits sales and marketing teams who want prospecting, engagement, and deal management in one platform. Mailshake is better for sales reps focused specifically on cold email campaigns and outreach campaigns.
🎓 Seu nível de experiência
Mailshake’s user friendly interface makes it easier for beginners to send personalized cold emails quickly. Apollo has a steeper learning curve but rewards users who take time to master its advanced features.
🆓 Testes e avaliações gratuitas
Apollo lets you test the platform with a free plan before committing to paid plans. Mailshake does not offer a free trial, so you’ll need to commit upfront. Try Apollo first if you want to test before buying.
🛟 Opções de suporte
Both platforms have received mixed reviews for customer support response times. Apollo users report some issues with data accuracy and technical glitches. Mailshake’s support team has been reported as slow to respond by some users.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from Apollo to Mailshake?
✅ O que você vai ganhar:
- Better email deliverability with built-in warm-up tools
- Native LinkedIn automation for multi channel outreach
- Simpler interface that’s faster to learn
❌ O que você perderá:
- Access to 270M+ contact database
- AI lead scoring and prioritization
- Free plan option for getting started
📋 Como mudar:
- Export your contacts and sequences from Apollo
- Create a Mailshake account and connect your email provider
- Import leads and rebuild your email campaigns in Mailshake
🔄 Switching from Mailshake to Apollo?
✅ O que você vai ganhar:
- Built-in database with 270M+ contacts and 60M companies
- AI lead scoring to prioritize your best prospects
- Deal management and conversation intelligence tools
❌ O que você perderá:
- Native LinkedIn automation features
- Dedicated email warm-up and deliverability tools
- Simpler user interface for quick campaign setup
📋 Como mudar:
- Export your contact lists and campaign templates from Mailshake
- Sign up for Apollo’s free plan to explore the platform
- Import leads and create sequences using Apollo’s engagement tools
What Our Review Didn’t Cover
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise SSO integration, custom API implementations, or organization-level pricing negotiations. Large sales teams with 50+ users may have different priorities than what we’ve described here. Our observations are based on April 2026 versions — features may have changed since then.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing & Value | Apolo |
| 🎯 Geração de Leads | Apolo |
| 📧 Entregabilidade de e-mails | Mailshake |
| 🔗 LinkedIn Automation | Mailshake |
| 🤖 Recursos de IA | Apolo |
| 👶 Facilidade de uso | Mailshake |
| 📊 Análises e Relatórios | Apolo |
| 🏆 Vencedor Geral | Apolo |
🏆 WINNER: Apollo
Apollo wins 5 out of 7 categories.
Ideal para: Sales teams needing leads and engagement in one platform, B2B organizations with prospecting needs, teams that want AI lead scoring and sales intelligence.
Apollo and Mailshake serve different parts of the sales process.
Apollo is a full sales intelligence platform with prospecting, engagement, and deal management tools.
Mailshake is a focused cold email outreach tool with strong email deliverability and LinkedIn automation.
Mailshake excels at helping sales reps send personalized cold emails that land in prospect inboxes.
However, if you need leads and outreach tools in one platform, Apollo provides more complete coverage for sales and marketing teams.
More of Apollo Compared
Here’s how Apollo stacks up against other sales engagement tools:
Apollo vs Imediatamente
Apollo wins on: Built-in contact database with 270M+ leads, AI lead scoring, deal management pipeline
Vence instantaneamente em: Unlimited email accounts, better email warm-up tools, simpler pricing structure
Apollo vs Snov.io
Apollo wins on: Larger contact database, more data points per lead, conversation intelligence features
Snov.io wins on: Chrome extension for LinkedIn prospecting, email verification accuracy, lower entry pricing
Apollo vs Caçador.io
Apollo wins on: Complete sales engagement platform, built-in dialer, advanced sales analytics
Hunter.io wins on: Email finding accuracy, domain search features, simpler tool for email-only needs
Apollo vs Reply.io
Apollo wins on: Free plan with database access, 200+ data points per contact, deal management tools
Reply.io vence em: AI engagement features, multi-channel sequences, LinkedIn automation built in
More of Mailshake Compared
Here’s how Mailshake stacks up against other cold email outreach tools:
Mailshake vs Lista de Lem
Mailshake vence em: Power phone dialer included, simpler user interface, LinkedIn automation in higher tiers
Lemlist vence em: Image personalization features, better email deliverability reputation, more creative email options
Mailshake vs Pica-pau
Mailshake vence em: AI email writer (SHAKEspeare), LinkedIn automation features, lead catcher for engaged prospects
Woodpecker wins on: More affordable pricing, better for agencies with multiple clients, email verification built in
Mailshake vs Smartlead
Mailshake vence em: Established platform with 49,000+ users, power phone dialer, simpler campaign setup
Smartlead vence em: Unlimited email warm-up, better inbox rotation, more sending accounts per plan
Mailshake vs Vendedor
Mailshake vence em: LinkedIn automation features, integrated phone dialer, lead catcher dashboard
Saleshandy wins on: Unified inbox for teams, sender rotation to avoid spam, more affordable entry pricing
Perguntas frequentes
What does Apollo IO do?
Apollo is a sales intelligence platform that combines a database of over 270 million contacts with sales engagement tools. It helps B2B sales teams find leads, automate outreach, and track deals in one platform. The tool includes data enrichment features and claims to have the most accurate data for prospecting.
Para que serve o Mailshake?
Mailshake helps sales teams automate cold email outreach at scale. The platform sends personalized emails with automated follow-ups, tracks opens and replies, and includes LinkedIn automation for multi channel capabilities. Mailshake’s data finder lets you purchase contact details when you need more leads for personalized outreach campaigns.
O Apollo verifica e-mails?
Yes, Apollo provides verified emails from its contact database. The platform claims over 200 data points per lead. However, some users report data accuracy issues, so testing with small batches first is recommended.
O Mailshake oferece um período de teste gratuito?
No, Mailshake does not offer a free trial. You need to commit to a paid plan upfront starting at $25 per month on annual billing. This is a notable difference from Apollo which offers a free plan.
Is Apollo good for cold email outreach?
Apollo works well for sales teams who need prospecting and outreach in one tool. The free plan includes 60 monthly email credits. Apollo provides sales tools and sales automation features to simplify sales processes. For dedicated cold email features like warm-up and deliverability tools, Mailshake may be better suited.
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