📊 Resultados dos nossos testes:
- 🔗 Link de retorno Dados Volume: Ahrefs trillions of backlinks vs Moz 44.8 trillion links — Ahrefs wins on backlink analysis
- 🔍 Profundidade da pesquisa de palavras-chave: Ahrefs Keywords Explorer covers 10 competitors vs Moz Keyword Explorer with 4 — Ahrefs vence
- 💰 Preço inicial: Ahrefs pricing from $108/mo vs Moz pricing from $39/mo — Moz vence
- 🎓 Teste grátis: Ahrefs has no free trial vs Moz offers a 30-day free trial — Moz vence
- ⚡ Site Auditoria Velocidade: Ahrefs site audit runs faster crawls vs Moz site audits update weekly — Ahrefs vence
Picking the right SEO tool can feel impossible.
Ahrefs vs Moz are two of the biggest names in the SEO industry.
Both promise to grow your organic traffic and boost your search engine rankings.
Mas eles adotam abordagens muito diferentes para a otimização de mecanismos de busca.
I bought both, tested them on real websites, and tracked every result.
This Ahrefs review and Moz comparison breaks down which one wins for your SEO strategy.
Visão geral
I spent four weeks testing both SEO tools on three live websites.
I checked backlink data, keyword research tools, site audits, and rastreamento de classificação.
I also compared pricing, customer support, key SEO metrics, and ease of use.
Here is what I found after running real SEO campaigns with both.
O que é Ahrefs?
Ahrefs é uma plataforma completa de otimização para mecanismos de busca.
It helps businesses, SEO professionals, and agencies grow their organic search traffic.
Ahrefs is built around one of the largest crawlers on the web.
That gives Ahrefs one of the most trusted backlink databases in the SEO industry.
Ahrefs is used by millions of companies worldwide, including big brands like Shopify, eBay, and LinkedIn.
It has been a household name in the SEO industry for over a decade.
Ahrefs
Ahrefs gives you the deepest backlink data and keyword research tools on the market. It is trusted by brands like Shopify, eBay, and LinkedIn for SEO strategy.
Preços do Ahrefs
Ahrefs pricing is not the cheapest in the market. The Ahrefs pricing structure has been criticized as complex and expensive, with significant price hikes rolled out in April 2024. Here is what each plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 108/mês | Freelancers e pequenos blogs |
| Padrão | $ 208/mês | Empresas e agências em crescimento |
| Avançado | $ 374/mês | Grandes equipes e empresas |
Preços verificados em março de 2026.
Teste grátis: Ahrefs does not offer a free trial. This is a significant drawback compared to Semrush, which does provide trial options.
Garantia de reembolso: A Ahrefs não anuncia uma garantia de reembolso em seu site.
📌 Observação: Ahrefs introduced a credit-based pricing system on lower-tier plans. The Lite plan allows 500 reports per month while the Starter tier is limited to 100 reports. Heavy users may face extra costs for high-volume work.
⚠️ Aviso: Ahrefs raised prices across all subscription plans in April 2024. Add-ons like daily rank tracking cost extra, and the Enterprise plan requires a minimum of 3 users.
Principais benefícios do Ahrefs
Here is why Ahrefs is widely recognized as a market leader in the SEO tool industry:
- Banco de dados massivo de backlinks: Ahrefs maintains one of the largest backlink databases in the industry. It tracks trillions of internal and external links pointing to any target site.
- Ahrefs Keywords Explorer: The Ahrefs Keywords Explorer helps you conduct keyword research at scale. You can generate new keyword ideas, find related keywords, and check keyword difficulty score, search volume, and traffic value.
- Ahrefs Site Explorer: The Ahrefs Site Explorer tool gives you a full view of any domain’s organic keyword rankings, backlink profile, and top ranking pages. It is the core tool for backlink analysis and competitor research.
- Explorador de Conteúdo: Ahrefs content discovery lets you find top-performing pages in any niche. Sort by traffic, social shares, or referring domains to spot link building opportunities.
- Ahrefs Site Audit: The Ahrefs site audit crawls your own website and flags broken links, missing meta descriptions, and on page SEO issues. Fix suggestions are clearly explained.
- Classificação de Domínio (DR): Domain Rating is a score from 0 to 100 that represents the overall strength of a website’s backlink profile. URL Rating (UR) measures the strength of an individual page’s link profile.
- Radar de marcas para busca com IA: A new tool that tracks brand visibility in AI-generated answers and Large Language Models. It helps you adapt your SEO campaign for AI search.
Ahrefs: Prós e Contras
✅ Prós
- One of the largest backlink databases with trillions of links
- Compare keyword gap data for up to 10 competitors
- Content Explorer finds top-performing content fast
- Shallow learning curve makes it helpful for beginners
- Tracks daily backlink growth with lost links alerts
❌ Contras
- No free trial to test the platform before buying
- Sistema baseado em crédito limita a emissão de relatórios sobre planos mais baratos.
- Pricing is high compared to other SEO tools
- As estimativas de tráfego podem diferir dos dados do Google Analytics.
O que é Moz?
Moz is a popular all-in-one SEO software suite for digital marketing teams.
Moz Pro is the main product offered by Moz, providing tools for search engine optimization.
It helps businesses improve search engine visibility and drive qualified traffic.
Moz has been helping businesses improve search engine rankings for over a decade.
Moz Pro is trusted by over 500,000 users across multiple platforms.
It is recognized as a leading tool in the SEO industry alongside Ahrefs and Semrush.
Moz
Moz gives you beginner-friendly SEO tools at a lower price point. It is the home of Domain Authority and helps over 500,000 users rank higher on search engines.
Preços da Moz
Moz pricing is generally cheaper than its key competitors, Ahrefs and Semrush. The Moz plan you pick depends on how many keywords you track and how big your team is. Here is what each plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 39/mês | Blogueiros iniciantes e amadores |
| Padrão | US$ 79/mês | Pequenas empresas e freelancers |
| Médio | US$ 143/mês | Equipes e profissionais de marketing em crescimento |
| Grande | US$ 239/mês | Agencies and large-scale SEO |
Preços verificados em março de 2026.
Teste grátis: Yes, Moz offers a 30-day free trial. This is more generous than Ahrefs, which has no trial at all.
Garantia de reembolso: A Moz não anuncia uma garantia de reembolso separada além do período de teste gratuito.
📌 Observação: Moz offers free tools too. The free version of Moz Keyword Explorer gives you key metrics for keyword research, and the MozBar Chrome extension displays SEO metrics right in your browser.
⚠️ Aviso: Moz’s keyword database is smaller than competitors. This may limit the number of keyword suggestions and related keywords you can pull on the Starter plan.
Principais benefícios do Moz
Here is why Moz offers strong value for SEO efforts and content strategy work:
- Domain Authority and Page Authority: Moz created the Domain Authority metric that predicts ranking keywords potential. Page Authority works the same way at the page level.
- Extensão gratuita do MozBar: MozBar is a free Chrome extension that shows key SEO metrics directly in the browser. View DA, PA, and Spam Score for any page in search results.
- Moz Link Explorer: Moz Link Explorer has an index of over 35 trillion to 44.8 trillion links. It tracks inbound links, external links, linking domains, and link metrics for solid backlink analysis.
- Site Crawl and Site Audits: The Site Crawl tool identifies technical SEO issues including broken links and crawl errors. It helps you maintain seo health and improve site performance.
- Moz Keyword Explorer: Moz Keyword Explorer helps users discover valuable keywords with metrics like search volume and competition level. It works for both keyword research and SERP analysis.
- Moz Local for Local SEO: Moz Local manages negócios listings, citations, and reviews to enhance local search engine results. Great for businesses targeting local customers.
- Moz AI and Free Tools: Moz offers educational free tools through Moz Academy and Whiteboard Friday videos. It teaches you to use moz data, interpret reports, track seo performance, and improve rankings.
Prós e contras do Moz
✅ Prós
- Moz pricing starts much lower than Ahrefs and Semrush
- 30-day free trial with full access to Moz tools
- Free MozBar Chrome extension for quick key seo metrics
- Industry-standard Domain Authority and brand authority scoring
- Moz API access starts at just $5 per month
❌ Contras
- Banco de dados de palavras-chave menor que o do Ahrefs
- O acompanhamento do ranking é atualizado semanalmente, não diariamente.
- O suporte ao cliente não está disponível 24 horas por dia, 7 dias por semana.
- No content explorer for finding link building opportunities
Comparação de recursos
Now let us dig into the features that matter most for SEO professionals.
We will compare 9 key areas across both SEO tools.
This helps you pick the right tool for your seo strategy.
| Recurso | Ahrefs | Moz |
|---|---|---|
| Preço inicial | US$ 108/mês | US$ 39/mês |
| Teste grátis | ❌ | ✅ 30 dias |
| Banco de dados de backlinks | ✅ Trilhões | ✅ 44,8 trilhões |
| Keyword Gap (Competitive Analysis) | ✅ Até 10 competidores | ❌ Up to 4 competitors |
| Explorador de Conteúdo | ✅ | ❌ |
| Auditoria do local | ✅ Faster crawls | ✅ Site Crawl tool |
| Rastreador de classificação | ✅ Atualizações diárias | ✅ Atualizações semanais |
| Ferramentas de SEO local | ❌ | ✅ Moz Local |
| Extensão gratuita para navegador | ✅ Ahrefs SEO Toolbar | ✅ MozBar |
| Ideal para | Agencies & seo experts | Beginners & local SEO |
1. Análise de backlinks
Ahrefs: The Ahrefs backlink profile tool tracks trillions of internal and external backlinks. The Ahrefs Site Explorer shows referring domains, links pointing to any page, and lost links. You also get daily backlink growth tracking, plus Domain Rating (DR) and URL Rating (UR) scores for any target site.
Moz: Moz Link Explorer has an index of over 44.8 trillion links, larger than many competitors. It shows Domain Authority, Page Authority, Spam Score, and link data for any backlink profile. The Link Intersect feature reveals linking domains that link to competitors but not to your own website.
💡 Resultado do teste: Both tools have massive link databases. The Ahrefs backlink data updates faster, with daily new and lost links alerts.
2. Pesquisa de palavras-chave
Ahrefs: The Ahrefs keyword research tools are extensive. The Ahrefs Keywords Explorer shows search volume, keyword difficulty, traffic value, and search intent for any particular keyword. You can generate new keyword ideas, find relevant keywords, and compare keyword gap data for up to 10 competitors. These keyword tools also surface site links and sitelink data for top ranking pages, which is great for seo campaign planning around target keywords.
Moz: Moz Keyword Explorer helps you generate keyword ideas, find related keywords, and see metrics like search volume and competition level. It is great for conducting keyword research at smaller scale. However, the Moz keyword database is smaller than the Ahrefs keyword index, giving fewer keyword suggestions per query.
3. Auditoria do Local
Ahrefs: The Ahrefs site audit crawls your site to check seo health. It flags broken links, duplicate content, missing meta descriptions, slow pages, and on page seo issues. You get a health score, clear seo data, and seo tips for every fix. This is great for technical seo work on your own website.
Moz: Moz Site Crawl identifies technical SEO issues including broken links and crawl errors. It also offers an On-Page Grader for content optimization. Moz site audits are solid, but they tend to surface less detail on bigger sites compared to Ahrefs.
4. Acompanhamento de classificação
Ahrefs: Ahrefs Rank Tracker monitors keyword rankings over time. It tracks SERP features, local rank tracking, and organic keyword rankings. You can see how much traffic each keyword brings and watch position changes daily. However, Ahrefs lacks device-level tracking that Semrush offers.
Moz: Moz Rank Tracker updates keyword rankings weekly. It tracks search rankings for both local and national searches. Moz also offers on-demand rank tracking that gives a snapshot view of keyword rankings without using a project slot.
⚠️ Aviso: Moz only updates ranks weekly. If you run a fast-moving seo campaign and need daily position changes, Ahrefs is the better tool here.
5. Content Discovery and SERP Features
Ahrefs: Ahrefs Content Explorer lets you search billions of web pages. Filter by traffic, referring domains, word count, or social shares. This is one of the best seo tools for finding link building opportunities, content gaps, and trending topics. Ahrefs content discovery feeds directly into your content strategy.
Moz: Moz does not have a dedicated content explorer tool. For SERP analysis, Moz shows serp data and serp features inside Keyword Explorer and SERP Analysis reports. But for deep content research, you would need a separate tool. This is a real gap in the Moz toolkit.
6. Análise da concorrência
Ahrefs: Ahrefs Site Explorer is the core tool for competitive analysis. It shows organic keywords, organic search traffic, paid search activity, and the full backlink data for any competitor. The keyword gap tool compares up to 10 competitors side by side, which is great for competitive research and large scale seo.
Moz: Moz offers competitive analysis through Link Explorer and Keyword Explorer. You can check competitor domains, find link gaps, and measure brand authority. However, Moz limits gap analysis to 4 competitors, while Ahrefs supports 10.
7. Local SEO and Custom Reports
Ahrefs: Ahrefs does not have a dedicated local SEO product. You can track local keywords in Rank Tracker, build custom reports through the SEO Relatórios Tool, and view location-based seo metrics. But there is no built-in citation or listing management tool.
Moz: Moz Local manages business listings, citations, and reviews to enhance local search engine visibility. It is a strong advantage for brick-and-mortar shops. Moz also lets you build custom reports that combine link research, keyword tracking, and site audit data in one place.
8. Ease of Use, Free Tools, and Customer Support
Ahrefs: Ahrefs has a user-friendly interface that organizes tools and data in a logical manner. The shallow learning curve makes it helpful for beginners. The free Ahrefs SEO Toolbar shows page seo metrics in your browser. Ahrefs customer support has received mixed reviews — some users praise its responsiveness while others find it unhelpful.
Moz: Moz is also easy to use. The free MozBar extension, Moz Academy, and Whiteboard Friday videos make Moz especially friendly for beginners. Moz customer support is available through email and live chat, but is not available 24/7.
9. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível | Ahrefs | Moz |
|---|---|---|
| Nível inicial | Lite: US$ 108/mês | Plano inicial: US$ 39/mês |
| Nível intermediário | Padrão: US$ 208/mês | Padrão: US$ 79/mês |
| Alto nível | Avançado: US$ 374/mês | Médio: US$ 143/mês |
| Nível superior | — | Grande: US$ 239/mês |
| Teste grátis | ❌ Não | ✅ 30 dias |
| Acesso à API | Higher-tier plans only | From $5/month |
Ahrefs: Ahrefs pricing has been criticized for being complex and expensive. The Lite plan starts at $108/month. The Standard plan at $208/month allows for more extensive usage. The Advanced plan at $374/month adds higher limits. Many users feel Ahrefs pricing is high compared to other SEO tools.
Moz: Moz Pro pricing starts at $39/month for the Starter plan. The Standard plan at $79/month, Medium at $143/month, and Large at $239/month cover most business needs. Moz API access is cheaper than competitors at $5/month, which helps seo experts pull link metrics into custom dashboards.
💡 Resultado do teste: O plano básico do Moz custa US$ 69 por mês a menos que o do Ahrefs. Se o orçamento for sua principal preocupação, o Moz é claramente a melhor opção em termos de preço.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Moz | A partir de US$ 39/mês |
| Dados de backlinks profundos | Ahrefs | Trillions of backlinks |
| Ferramentas de SEO local | Moz | Moz Local integrado |
| Pesquisa de conteúdo | Ahrefs | Ferramenta Explorador de Conteúdo |
| Acompanhamento diário da classificação | Ahrefs | Atualizações diárias |
| Experimente grátis primeiro | Moz | Teste grátis por 30 dias |
| Funcionalidades de nível de agência | Ahrefs | Relatórios de lacunas de 10 concorrentes |
💰 Seu orçamento
O Moz tem um preço inicial de US$ 39/mês, enquanto o Ahrefs começa em US$ 108/mês. Se você é um blogueiro individual ou freelancer watching every dollar, Moz gives solid SEO tools at much lower cost. Ahrefs is the better fit when budget is not the main concern.
🔌 Seu conjunto de tecnologias
Both tools work with Google Search Console and Google Analytics. If you need API access for custom reports, Moz API access starts at just $5/month. The Ahrefs API requires a higher subscription tier.
📝 Sua estratégia de SEO
If backlinks, link research, and análise da concorrência lead your SEO strategy, Ahrefs is stronger. If you focus on local SEO, domain authority tracking, and beginner-friendly site audits, Moz offers a better fit.
🎓 Seu nível de experiência
Both tools have a shallow learning curve. Moz edges ahead with free educational content like Whiteboard Friday and Moz Academy. These extras make Moz a great starting point for new SEO professionals.
🆓 Testes e demonstrações grátis
Moz offers a 30-day free trial with no credit card needed. Ahrefs has no free trial at all. If you want to test SEO tools before paying, Moz is the only option here.
🛟 Opções de suporte
Ahrefs customer support has mixed reviews, with some users praising responsiveness and others reporting unhelpful replies. Moz offers email and live chat support, though it is not 24/7. Neither tool is perfect, but both are reliable for most users.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Ahrefs para o Moz?
✅ O que você vai ganhar:
- Save $69+ per month on SEO tool costs
- Access to Moz Local for local search engine results
- Métricas de Autoridade de Domínio e Pontuação de Spam
❌ O que você perderá:
- Ahrefs Content Explorer for top ranking pages
- Análise de lacunas de palavras-chave de 10 concorrentes
- Daily rank tracking updates and traffic value data
📋 Como mudar:
- Export tracked keywords and backlink reports from Ahrefs
- Sign up for the 30-day Moz free trial
- Set up projects and import your keyword lists into Moz tools
🔄 Pensando em migrar do Moz para o Ahrefs?
✅ O que você vai ganhar:
- Dados mais detalhados sobre backlinks com descoberta diária de links.
- Content Explorer for link building strategies
- Keyword gap analysis across 10 competitors
❌ O que você perderá:
- Moz Local para gerenciar listagens de empresas
- Métricas de Autoridade de Domínio e Autoridade de Página
- Free MozBar browser extension and Moz ferramentas de IA
📋 Como mudar:
- Export keyword lists and site audit data from Moz
- Create an Ahrefs account and choose a plan
- Set up projects and add your tracked keywords in Ahrefs
Veredicto final
| Categoria | Ganhador |
|---|---|
| 🔗 Análise de backlinks | Ahrefs |
| 🔍 Pesquisa de palavras-chave | Ahrefs |
| 🛠️ Auditoria do Site | Ahrefs |
| 📊 Acompanhamento de classificação | Ahrefs |
| 📝 Descoberta de Conteúdo | Ahrefs |
| 🏪 SEO local | Moz |
| 💰 Preços | Moz |
| 👶 Facilidade de uso | Gravata |
| 🏢 Análise da Concorrência | Ahrefs |
| 🏆 Vencedor Geral | Ahrefs |
🏆 VENCEDOR: Ahrefs
Ahrefs vence em 7 das 9 categorias.
Ideal para: agencies, seo professionals, and businesses that need deep backlink data, link building strategies, and competitor research.
Ahrefs e Moz atendem a diferentes tipos de usuários de SEO.
Ahrefs is the powerhouse for backlink research, link building, and content discovery.
Moz is the budget-friendly choice with great local SEO tools and educational free tools.
If you need the deepest seo data and can afford the investment, Ahrefs is the better choice.
If you are just starting out or focus on local SEO, Moz is a smart pick.
Agora, vá lá e domine os rankings de busca!
Mais comparações do Ahrefs
Veja como o Ahrefs se compara a outros concorrentes:
Ahrefs vs Semrush
Ahrefs vence em: larger backlink database, 10-competitor keyword gap data
Semrush vence em: paid search and advertising research, content marketing tools, free trial option
Ahrefs vs Surfista SEO
Ahrefs vence em: backlink analysis depth, broader site audit checks
Surfer SEO vence em: on page seo scoring, SERP-based content suggestions
Ahrefs vs Raptor de Conteúdo
Ahrefs vence em: data volume and seo data accuracy
Content Raptor vence em: AI-powered writing speed and creative drafting
Ahrefs vs Classificação SE
Ahrefs vence em: backlink index size, content explorer features
A SE Ranking vence em: lower starting price, white-label client reports
Ahrefs vs Ubersuggest
Ahrefs vence em: deeper keyword data and competitor research
O Ubersuggest vence em: beginner simplicity, lifetime plan pricing
Ahrefs vs Mangas
Ahrefs vence em: backlink database, technical seo features
Mangools vence em: simple interface, much lower monthly cost
Ahrefs vs Ranktracker
Ahrefs vence em: all-in-one platform with more seo metrics
Ranktracker vence em: focused rank tracker tool, simpler pricing
Mais comparações da Moz
Veja como a Moz se compara a outros concorrentes:
Moz vs Semrush
Moz vence em: lower pricing, Domain Authority and brand authority metrics
Semrush vence em: larger keyword database, advertising tools, free trial length
Moz vs Surfer SEO
Moz vence em: backlink analysis, broader rank tracking coverage
Surfer SEO vence em: on page seo scoring, NLP-driven content optimization
Moz vs Content Raptor
Moz vence em: site auditing, link analysis depth
Content Raptor vence em: Escrita com inteligência artificial, velocidade de criação de conteúdo
Moz vs Ahrefs
Moz vence em: lower pricing, Moz Local for local SEO, 30-day free trial
Ahrefs vence em: larger backlink database, content explorer, daily rank updates
Ranking Moz vs SE
Moz vence em: Domain Authority metric, educational free tools
A SE Ranking vence em: daily rank tracking, marketing plan features
Moz vs Ubersuggest
Moz vence em: link database size, advanced custom reports
O Ubersuggest vence em: Opção de preço vitalício, interface mais simples
Moz vs Mangools
Moz vence em: Profundidade da auditoria do site, detecção de pontuação de spam
Mangools vence em: Preço mais baixo, design ideal para iniciantes
Perguntas frequentes
Which is better, Ahrefs or Moz, for SEO?
Ahrefs wins for backlink analysis, keyword research, and content discovery. Moz is better for budget-friendly plans, local SEO through Moz Local, and easier onboarding for new seo professionals. Pick based on your seo strategy.
Vale a pena investir no Ahrefs?
Yes, if you need deep backlink data, organic search traffic insights, and competitor research. Ahrefs pricing starts at $108/month, which pays off when SEO drives real revenue for your business.
A Moz oferece um período de teste gratuito?
Yes, Moz offers a 30-day free trial with no credit card needed. You can test Moz Pro, Moz Link Explorer, Keyword Explorer, and site audits before paying. Ahrefs has no free trial.
Qual ferramenta de SEO é a melhor para iniciantes?
Moz is slightly easier for new users thanks to MozBar, Moz Academy, and Whiteboard Friday. Ahrefs has a shallow learning curve too, but costs more upfront and skips the free trial.
Posso usar o Ahrefs gratuitamente?
Ahrefs offers limited free tools like the Ahrefs SEO Toolbar and a free Webmaster Tools account. Full access to Ahrefs Site Explorer, Keywords Explorer, and Ahrefs Site Audit requires a paid plan.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 