📊 Our Test Results:
- 💰 Pricing Value: Zoho Social $10/mo vs Agorapulse $79/mo — Zoho Social wins
- 📱 Suporte da plataforma: Zoho Social 14 channels vs Agorapulse 11 channels — Zoho Social wins
- 📥 Inbox Management: Agorapulse unified inbox vs Zoho stream view — Agorapulse wins
- 📊 Relatórios personalizados: Both offer detailed analytics — Tie
- 🔌 CRM Integração: Zoho CRM native vs Agorapulse third-party — Zoho Social wins
Are you drowning in mídias sociais notifications across multiple accounts?
Managing Facebook, Instagram, LinkedIn, and Twitter from separate apps is exhausting.
You need a social media management tool that brings everything together.
Two major players stand out: Agorapulse and Zoho Social.
I tested both tools for four weeks to find out which one actually delivers.
The results of this Agorapulse vs Zoho Social comparison surprised me.
Visão geral
To give you the most accurate comparison, I signed up for both Agorapulse and Zoho Social.
I connected my social accounts to each platform.
I scheduled posts, responded to comments, and analyzed reports.
I tested the customer support teams on both sides.
Here is what I discovered after hands-on testing.
O que é o Zoho Social?
Zoho Social is a social media management tool built for businesses of all sizes.
It helps you schedule posts, monitor brand mentions, and track performance from one dashboard.
The platform connects with 14 social channels including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, TikTok, and even newer platforms like Mastodon and Bluesky.
Zoho Social shines brightest when paired with other Zoho apps like Zoho CRM.
Zoho Social
Manage all your social channels from one dashboard. Schedule unlimited posts, monitor brand mentions in real-time, and get custom reports that show exactly what is working. Starts at just $10/month.
Zoho Social Pricing
Zoho Social offers some of the most affordable pricing in the social media management space.
Here is what each plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Personal use or testing |
| Padrão | US$ 10/mês | Solo professionals and pequenas empresas |
| Profissional | $ 30/mês | Growing teams needing advanced features |
| Premium | US$ 40/mês | Teams of 3 with bulk scheduling |
Teste grátis: Yes, 15 days with full feature access and no credit card required.
Garantia de reembolso: Refunds available anytime by contacting payments@zohocorp.com.
📌 Observação: Annual billing saves up to 33% compared to monthly payments. Agency plans start at $230/month for 10 brands and 5 team members.
⚠️ Warning: Adding extra brands costs $14.50-$19.50 per month each. Extra team members cost $10/month each. These add-ons can increase your bill quickly.
Key Benefits of Zoho Social
Here is why Zoho Social stands out from the competition:
- SmartQ Scheduling: The platform analyzes your audience and suggests the best posting times. You get higher engagement without guessing.
- Zoho CRM Integration: Connect social leads directly to your CRM. Sales teams can follow up on social interactions imediatamente.
- 14 Social Channels: Support for Facebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Google Negócios, Mastodon, Threads, WhatsApp Business, Telegram, and Bluesky.
- zShare Browser Extension: Share articles and websites to social media with one click while browsing. No need to copy and paste URLs.
- Relatórios personalizados: Build reports that track exactly the metrics you care about. Export as PDF or CSV for client apresentações.
- Monitoramento em tempo real: Get instant notifications when someone mentions your brand. Respond to comments and messages before they go cold.
- Collaborate Dashboard: Your team can discuss posts, approve content, and share feedback in one workspace.
Zoho Social Pros & Cons
✅ Pros
- Extremely affordable starting at $10/month
- Forever free plan for basic scheduling
- Native integration with Zoho CRM and other Zoho apps
- Supports 14 social channels including newer platforms
- Clean interface that is easy to learn
❌ Cons
- No unified inbox like Agorapulse offers
- Mobile app has fewer features than desktop
- Limited post customization options per platform
- Adding brands and users increases cost quickly
O que é o Agorapulse?
Agorapulse is a social media management platform built for agencies and businesses that handle high volumes of engagement.
Over 31,000 marketers in 11,000+ companies use Agorapulse daily.
The platform is famous for its social inbox feature that collects all your messages, comments, and reviews in one place.
Agorapulse supports Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, and Google Business Profile.
Agorapulse
The social inbox that never lets a comment slip through. Manage messages, schedule content, and prove ROI with detailed reports. Trusted by agencies worldwide. 30-day free trial included.
Agorapulse Pricing
Agorapulse uses per-user pricing which can get expensive for larger teams.
Here is the full breakdown for 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 79/mês | Solo social media managers |
| Profissional | US$ 119/mês | Teams needing approval workflows |
| Avançado | US$ 149/mês | Agencies with advanced reporting needs |
| Personalizado | Contate a Agorapulse | Enterprise with dedicated support |
Teste grátis: Yes, 30 days with no credit card required.
Garantia de reembolso: Subscription management available in account settings. Contact support for refund requests.
📌 Observação: All plans include 10 social profiles. Annual billing saves about 20%. Nonprofit organizations get 20% off self-service plans.
⚠️ Warning: Per-user pricing means a 5-person team on Professional pays $595/month. Additional profiles cost $15/month each. Costs escalate fast for growing teams.
Key Benefits of Agorapulse
Here is why agencies and larger teams choose Agorapulse:
- Unified Social Inbox: All messages, comments, ad comments, and reviews flow into one inbox. Filter by assigned user, bookmarks, or status. Nothing gets missed.
- Inbox Assistant: Set up automatic rules to sort incoming messages by keywords. Repetitive tasks get handled without manual effort.
- Saved Replies: Draft common responses once and reuse them. Your team responds faster with consistent messaging.
- ROI Reporting: Track exactly how social media contributes to revenue. Prove value to executives with clear numbers.
- Assistente de escrita com IA: Gerar legendas and improve content with built-in AI. Available on all paid plans.
- Ad Comment Management: Monitor and respond to comments on your Facebook, Instagram, TikTok, and LinkedIn ads. Competitors miss this feature.
- Award-Winning Support: The customer service team consistently receives top ratings. Real humans respond quickly to issues.
Agorapulse Pros & Cons
✅ Pros
- Best-in-class social inbox for managing engagement
- Can manage ad comments from Facebook and Instagram
- 30-day free trial is longer than most competitors
- Excellent customer support team
- Advanced ROI and competitor reporting
❌ Cons
- Very expensive per-user pricing model
- Content library and custom reports locked to Advanced plan
- Inbox is profile-based, not truly unified
- Limited to 11 social platforms vs competitors
Comparação de recursos
Ready for the head-to-head breakdown?
I compared Agorapulse and Zoho Social across 10 key categories that matter most for social media management.
| Recurso | Zoho Social | Agorapulse |
|---|---|---|
| Preço inicial | US$ 10/mês | US$ 79/mês |
| Plano Gratuito | ✅ | ❌ |
| Social Channels | 14 platforms | 11 platforms |
| Caixa de entrada unificada | ❌ (stream view) | ✅ |
| Integração de CRM | ✅ (native) | ❌ (third-party) |
| Ad Comment Management | ❌ | ✅ |
| Assistente de IA | ✅ (Zia AI) | ✅ |
| Custom Reports | ✅ | ✅ (Advanced plan) |
| Teste grátis | 15 days | 30 days |
| Ideal para | Budget-conscious teams | Agencies with high engagement |
1. Preços e Valor
Zoho Social: Starts at just $10/month for the Standard plan. The free forever plan lets you test basic features indefinitely. A team of 3 on the Premium plan pays $40/month total. Annual billing drops costs by 33%.
Agorapulse: Starts at $79/month per user for the Standard plan. A team of 3 on Standard pays $237/month. Essential features like custom reports and content library require the $149/month Advanced plan.
💡 Test Result: Zoho Social is 85% cheaper than Agorapulse for comparable features. For a 5-person team, you save over $500/month with Zoho Social.
2. Caixa de entrada social e engajamento
Zoho Social: Uses a stream view that pulls in messages and comments from connected accounts. You can respond directly within the platform. Real-time notifications alert you to new activity. However, it lacks the unified inbox experience.
Agorapulse: The social inbox is the standout feature. All messages, comments, ad comments, and reviews appear in one place. Filter by assigned user, status, or bookmarks. Inbox Assistant auto-sorts items by keywords. Saved Replies let you respond faster.
⚠️ Warning: Zoho Social does not pull in Instagram or Facebook ad comments. Agorapulse handles ad comments across multiple platforms.
3. Content Scheduling and Publishing
Zoho Social: Schedule unlimited posts with the SmartQ feature that suggests optimal posting times. The publishing calendar shows your content pipeline clearly. Bulk scheduling lets you upload multiple posts at once. Repeat posting can recycle content weekly or monthly.
Agorapulse: Unlimited post scheduling across all supported platforms. The calendar view makes planning intuitive. First comment scheduling for Instagram, Facebook, and LinkedIn helps with hashtag strategy. Bulk scheduling and the Chrome extension simplify content curation.
4. Platform Support
Zoho Social: Supports 14 platforms including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, TikTok, Google Business Profile, Mastodon, Threads, WhatsApp Business, Telegram, and Bluesky. Best coverage for newer social networks.
Agorapulse: Supports 11 platforms including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, Bluesky, and Reddit. Missing WhatsApp Business and Telegram support.
5. Análise e Relatórios
Zoho Social: Custom reports track the metrics you care about. Export reports as PDF or CSV for client presentations. Pre-built reports show engagement, reach, and audience growth. Analytics available on all paid plans.
Agorapulse: ROI reporting shows exactly how social media contributes to revenue. Competitor benchmarking compares your performance to rivals. Team performance reports track individual productivity. Full custom reports require the Advanced plan at $149/user/month.
6. CRM and Integrations
Zoho Social: Native integration with Zoho CRM lets you connect social leads directly to your sales pipeline. Works with other Zoho apps including Zoho Desk, Zoho Projects, and Zoho Books. Cloud storage integrations with Google Drive, Dropbox, and OneDrive.
Agorapulse: Integra-se com Canva for design, Bitly for link tracking, and various third-party tools. No native CRM integration. Connecting with CRMs requires third-party connectors or manual workflows.
7. Colaboração em equipe
Zoho Social: Collaborate dashboard serves as an internal workspace for teams. Role-based permissions control what each team member can do. Content approval workflows available on Professional plan and above.
Agorapulse: Simple one-step approval workflows on Professional plan. Multi-step approval workflows only on Custom plan. Shared calendars and calendar notes keep everyone aligned. Team performance tracking shows individual contributions.
8. Escuta Social
Zoho Social: Monitor hashtags and keywords in real-time. Discover new leads by tracking brand mentions. Live stream shows updates from your social feeds. Standard monitoring covers your connected accounts.
Agorapulse: Advanced social listening as an add-on tracks conversations across millions of social accounts, news platforms, blogs, and forums. Set up keyword searches with filters for language, location, and sentiment. More powerful but costs extra.
9. Experiência com o aplicativo móvel
Zoho Social: Android and iOS apps let you manage social media on the go. Some users report the mobile app has fewer features than desktop. Drafts sync automatically between mobile and web.
Agorapulse: Full-featured mobile apps for Android and iOS. Manage your inbox, schedule posts, and respond to comments from anywhere. Mobile experience closely mirrors the desktop version.
10. Pricing and Cost
Let me break down the pricing side-by-side so you can see the real difference.
| Tipo de plano | Zoho Social | Agorapulse |
|---|---|---|
| Plano Gratuito | ✅ Forever free | ❌ Not available |
| Entry Level | US$ 10/mês | US$ 79/mês |
| Mid Tier | $ 30/mês | US$ 119/mês |
| Premium | US$ 40/mês | US$ 149/mês |
| Agency (10 brands) | $230/month | $1,490/month (10 users) |
Zoho Social: Brand-based pricing makes costs predictable. The Premium plan includes 3 team members for $40/month total. Agency plans bundle brands and users together. Adding extras is affordable at $10-$19.50/month each.
Agorapulse: Per-user pricing means costs scale linearly with team size. A 10-person team on Professional pays $1,190/month. Essential features like análise da concorrência and content library require the Advanced plan. Costs can spiral quickly.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Zoho Social | 85% cheaper starting price |
| Best inbox management | Agorapulse | Unified inbox with auto-sorting |
| CRM integration | Zoho Social | Native Zoho CRM connection |
| Ad comment monitoring | Agorapulse | Handles Facebook and TikTok ads |
| Most platform support | Zoho Social | 14 channels vs 11 channels |
| Agency-level reporting | Agorapulse | ROI and competitor tracking |
💰 Your Budget
If you are watching costs, Zoho Social wins hands down. You can get started for $10/month instead of $79/month with Agorapulse.
🔌 Your Tech Stack
Já using Zoho CRM or other Zoho apps? Zoho Social integrates natively. Agorapulse requires third-party connectors for CRM workflows.
📥 Your Engagement Volume
High volume of comments and messages? Agorapulse’s unified inbox keeps everything organized. Zoho Social’s stream view works for moderate engagement.
🎓 Your Experience Level
Both platforms are beginner-friendly. Zoho Social has a cleaner interface. Agorapulse has more features to learn but better support.
🆓 Free Trials and Demos
Try both before deciding. Agorapulse offers 30 days free. Zoho Social gives you 15 days plus a forever-free plan to test basics.
🛟 Support Options
Both offer email support on paid plans. Agorapulse consistently receives higher ratings for customer service responsiveness.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Zoho Social to Agorapulse?
✅ What you’ll gain:
- Unified social inbox that collects all engagements in one place
- Ad comment management for Facebook, Instagram, and TikTok
- Advanced ROI reporting to prove social media value
❌ What you’ll lose:
- Native Zoho CRM integration and app family benefits
- Support for WhatsApp Business and Telegram
- Significantly lower pricing (expect 5-8x cost increase)
📋 How to switch:
- Start Agorapulse 30-day free trial and connect your social accounts
- Export your scheduled posts calendar from Zoho Social
- Recreate scheduled content in Agorapulse before canceling Zoho Social
🔄 Switching from Agorapulse to Zoho Social?
✅ What you’ll gain:
- 85% cost savings on your monthly bill
- Native integration with Zoho CRM and other Zoho apps
- Support for 14 social platforms including newer networks
❌ What you’ll lose:
- Unified inbox with auto-sorting and saved replies
- Ad comment monitoring capabilities
- Award-winning customer support experience
📋 How to switch:
- Sign up for Zoho Social 15-day trial and connect your accounts
- Download your Agorapulse reports and scheduled content
- Set up your Zoho Social posting queue before Agorapulse renewal
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Zoho Social |
| 📥 Social Inbox | Agorapulse |
| 📱 Platform Support | Zoho Social |
| 📊 Reporting | Tie |
| 🔌 Integrations | Zoho Social |
| 👥 Team Collaboration | Zoho Social |
| 🎯 Ad Management | Agorapulse |
| 📞 Customer Support | Agorapulse |
| 🆓 Free Plan | Zoho Social |
| 🏆 Overall Winner | Zoho Social |
🏆 WINNER: Zoho Social
Zoho Social wins 6 out of 10 categories.
Best for: Budget-conscious businesses, Zoho app users, teams managing multiple social channels without breaking the bank.
Zoho Social and Agorapulse serve different audiences.
Zoho Social is the smart choice for businesses that want solid social media management at a fraction of the cost.
You get 14 platform support, custom reports, and native CRM integration for as low as $10/month.
Agorapulse is excellent for agencies handling high volumes of comments and messages.
If your inbox is overwhelming and you need ad comment management, Agorapulse delivers.
However, the per-user pricing makes it impractical for budget-conscious teams.
For most businesses, Zoho Social provides better value without sacrificing essential features.
Now go crush your social media goals!
More of Zoho Social Compared
Here’s how Zoho Social stacks up against other competitors:
Zoho Social wins on: Pricing (85% cheaper), Zoho app integration
Sprout Social wins on: Advanced analytics, enterprise features
Zoho Social vs SocialPilot
Zoho Social wins on: CRM integration, free forever plan
SocialPilot wins on: Bulk scheduling capacity, white-label options
Zoho Social vs Sendable
Zoho Social wins on: Pricing simplicity, Zoho app suite
Sendible wins on: Content recommendation, agency dashboards
Zoho Social vs Estúdio de Conteúdo
Zoho Social wins on: CRM integration, established platform
Content Studio wins on: Content discovery, AI caption generation
Zoho Social vs Buffer
Zoho Social wins on: Custom reporting, platform variety
Buffer wins on: Simplicity, Instagram-first features
Zoho Social vs Hootsuite
Zoho Social wins on: Pricing (significantly cheaper), easier setup
Hootsuite wins on: App marketplace, enterprise scale
Zoho Social wins on: Multi-platform support, business features
Later wins on: Visual content calendar, Instagram scheduling
Zoho Social vs Loomly
Zoho Social wins on: CRM integration, established platform
Loomly wins on: Content ideas, workflow simplicity
Zoho Social vs Métricool
Zoho Social wins on: Zoho app suite, team collaboration
Metricool wins on: Competitor analysis, ad integration
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other competitors:
Agorapulse wins on: Pricing (more affordable), social inbox
Sprout Social wins on: Enterprise features, Salesforce integração
Agorapulse wins on: Social inbox features, ad comment management
SocialPilot wins on: Pricing, bulk scheduling volume
Agorapulse wins on: Unified inbox, customer support
Sendible wins on: Agency features, content suggestions
Agorapulse wins on: Inbox management, ROI reporting
Content Studio wins on: Content discovery, ferramentas de IA
Agorapulse wins on: Social inbox, team features
Buffer wins on: Pricing simplicity, ease of use
Agorapulse vs Aspersor
Agorapulse wins on: Pricing, setup simplicity
Sprinklr wins on: Enterprise AI, global scale
Agorapulse wins on: Multi-platform inbox, team workflows
Later wins on: Visual planning, Instagram focus
Agorapulse wins on: Social inbox, ad comment handling
Loomly wins on: Content ideas, simpler interface
Agorapulse wins on: Inbox features, ROI tracking
Metricool wins on: Pricing, competitor benchmarking
Perguntas frequentes
What is Zoho Social used for?
Zoho Social is a social media management tool that helps businesses schedule posts, monitor brand mentions, and track performance across multiple social channels from one dashboard.
Is there a free version of Zoho Social?
Yes. Zoho Social offers a forever free plan that includes one brand, one team member, and basic scheduling features. No credit card required to start.
What is Agorapulse used for?
Agorapulse is a social media management platform focused on inbox management, publishing, reporting, and social listening. It is popular with agencies handling high volumes of engagement.
Does Agorapulse have a free plan?
No. Agorapulse removed their free plan. They now offer a 30-day free trial with no credit card required. Paid plans start at $79/month.
Is Zoho Social better than Hootsuite?
Zoho Social is significantly cheaper than Hootsuite (starting at $10/month vs $399/month). For small businesses, Zoho Social offers better value. Hootsuite suits large enterprises needing extensive integrations.
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