📊 Resultados dos nossos testes:
- 🎯 Monitoramento de mídias sociais: Agorapulse monitora menções à marca, enquanto Later não registra nenhuma. Agorapulse vence
- 📥 Inbox Items: Caixa de entrada unificada do Agorapulse vs. comentários limitados do Later — Agorapulse vence
- 📊 Retorno sobre o investimento (ROI) em mídias sociais: Agorapulse tracks revenue vs Later basic Instagram analytics — Agorapulse vence
- 💰 Plano mensal: Later $16.67/mo billed annually vs Agorapulse $79/mo — Vitórias posteriores
- 📱 Planejador Visual: Later drag and drop posts vs Agorapulse standard calendar — Vitórias posteriores
Picking the right social media management tool can save you hours each week.
Agorapulse and Later are two popular social media management platforms.
Mas elas atendem a usuários muito diferentes.
Agorapulse is a full social media management app for teams and agencies.
Later is a visual planner built for content creators on Instagram and TikTok.
I tested both tools Agorapulse vs Later for a few weeks to find the right pick for your negócios.
This Agorapulse review and Later review will show you the winner for every use case.
Visão geral
I created a Later account and an Agorapulse account to test both social media tools.
I scheduled posts, monitored brand mentions, and tested support team response times.
I also tested how each platform handles multiple social media accounts and inbox items.
By the end, you will know which tool fits your business and budget.
O que é o Agorapulse?
Agorapulse is a fully-fledged social media management app for businesses, agencies, and the social media manager who runs multiple accounts.
It includes publishing, inbox management, monitoring, and detailed reports in one platform.
Agorapulse allows users to manage multiple social media accounts, view urgent messages, respond directly to customers, and schedule posts.
The clean interface simplifies composing posts, allowing users to switch between social profiles quickly.
It supports Facebook pages, Facebook groups, Instagram business profiles, Twitter, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
The platform is constantly improving by regularly introducing new features.
Agorapulse
Agorapulse is a great tool for small business owners and agencies. It includes publishing, a smart social inbox, social listening, and social media ROI reporting in one platform.
Preços do Agorapulse
Agorapulse offers three paid plans plus a free plan for small users.
The free plan supports up to three social profiles and is limited to 100 inbox items per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | 3 social profiles, 100 inbox items |
| Padrão | US$ 79/mês (cobrança anual) | Proprietários de pequenas empresas |
| Profissional | $119/month (billed annually) | Equipes e agências em crescimento |
| Avançado | $149/month (billed annually) | Larger marketing teams |
| Personalizado | Contate a Agorapulse | Empresas e grandes agências |
Preços verificados em março de 2026.
Teste grátis: Yes, a 30-day free trial with no credit card required.
Garantia de reembolso: No official refund policy, but the 30-day trial gives plenty of time to test the tool.
📌 Observação: Standard costs $69 monthly, Professional $99 monthly, and Advanced $149 monthly when not billed annually. Nonprofits get a 20% discount, and you can add social profiles for $15 per month each.
⚠️ Aviso: The paid plan pricing is per user. The monthly plan can be cost effective for small teams, but costs add up fast for larger ones. Payment is via Visa, Mastercard, AmEx, or PayPal.
Principais benefícios do Agorapulse
Here is what makes Agorapulse a great tool for serious social media marketing:
- Relatórios de ROI de mídias sociais: Agorapulse provides detailed reports that simplify sharing social media ROI with executives. You can prove the real value of your social media performance.
- Smart Social Inbox: Manage direct messages, comments, ad comments, and reviews through one inbox. The Inbox Assistant auto-sorts inbox items based on keywords you set.
- Monitoramento de mídias sociais: Monitor brand mentions across the web. You will know when people talk about your business online, even without tagging your social profiles.
- Assistente de escrita com IA: Create post content and legendas with built-in AI. The smart composer lets users tailor messages for different social platforms.
- Extensão do Chrome: The Agorapulse Chrome Extension lets you quickly schedule, queue, or publish content found online. You can add saved hashtag groups alongside descriptions.
- Interface limpa: Agorapulse has a clean and simple user interface for composing posts. Users can navigate easily through publishing, inbox, monitoring, and reporting.
- Excelente suporte: The support team responds promptly to queries. Customer feedback rates Agorapulse high for support quality.
O que nossa equipe observou
Nosso escritor signed up for Agorapulse and spent several days managing real client accounts. Here is what stood out:
Prós e contras do Agorapulse
✅ Prós
- Social media ROI reporting proves real revenue impacto
- Smart inbox saves hours managing customer comments and messages
- Social listening monitors brand mentions automatically
- Free 30-day trial with no credit card required
- Great support team and easy-to-use intuitive interface
❌ Contras
- Per-user pricing makes it costly for small business teams
- Limited Instagram stories support due to Instagram API limits
- Some users find the analytics insufficient in depth
- Website can crash and consume RAM when uploading large CSV files
O que é o depois?
Later is a social media management tool built for content creators, influencers, and small business owners.
Later social media scheduler started with Instagram scheduling and now supports many social platforms.
You can schedule Instagram stories, Instagram posts, Pinterest posts, TikTok auto publishing, and posts to other accounts.
Later allows you to post to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest accounts.
The platform focuses on visual planning and helping creators save time on the posting process.
Mais tarde
Later is a user friendly social media management platform for content creators. Later’s features include visual scheduling, unique hashtag suggestions tailored to your content, and a Linkin.bio tool for Instagram followers.
Preços posteriores
Later’s pricing plans range from $16.67 to $73.33 per month, depending on the features and social accounts.
Here is the full Later pricing breakdown for 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Limited features, testing the later app |
| Iniciante | US$ 16,67/mês | Solo creators scheduling posts |
| Crescimento | US$ 33,33/mês | Growing brands and content creators |
| Avançado | $ 73,33/mês | Agências e equipes maiores |
Preços verificados em março de 2026.
Teste grátis: Yes, a 14-day free trial for paid plans.
Garantia de reembolso: Users have expressed frustration with the refund policy, particularly for annual subscriptions. Monthly plans can be canceled anytime.
📌 Observação: Later offers a free plan as one of its pricing options. The free version has limited features compared to paid plans but works for testing basic Instagram scheduling.
⚠️ Aviso: Later is rated 1.7 / 5 on Trustpilot. Users have reported issues with customer service regarding billing and cancellation. Cancel before renewal to avoid charges.
Principais benefícios do posterior
Here is what makes Later popular among content creators:
- Planejador Visual: Drop posts onto time slots in your publishing calendar with Quick Schedule. See your Instagram feed preview before posting to plan the perfect posting order.
- Sugestões de hashtags: Later suggests hashtags to increase engagement on your best posts. Adding hashtag suggestions recommended by Later helps drive more engagement and follower growth.
- Ferramenta Linkin.bio: Create a link in bio page to drive Instagram and TikTok followers to web pages. Each post can link to a precise date or product page.
- Biblioteca de mídia: Upload media including video content ahead of time. Add media notes and save captions for future use.
- Redator de legendas por IA: Get post ideas directly and create content using Later’s AI caption writer. Save time when inspiration strikes.
- Later Mobile App: The later app for iOS and Android lets you create content and schedule content on the go. Editing posts is simple from mobile apps.
- Cross Posting: Publish posts to multiple platforms with a few tweaks for each. The auto-publish post feature can automatically publish content to all your connected social accounts in the background.
O que nossa equipe observou
Our writer signed up for a Later account and spent a few weeks scheduling Instagram posts and Pinterest posts. Here is what stood out:
Prós e contras posteriores
✅ Prós
- User friendly drag and drop visual planner for Instagram feed
- Unique hashtag suggestions tailored to your social media posts
- Linkin.bio drives Instagram followers to web pages
- Affordable starting price at $16.67 per month
- Free plan available with basic Instagram analytics
❌ Contras
- Sem funcionalidades de escuta social ou monitoramento de marca
- Faltam recursos robustos de colaboração para equipes de mídias sociais.
- Integration with Facebook for Instagram scheduling can be cumbersome
- Customer service complaints about billing and cancellation
Comparação de recursos
Quer ver como o Agorapulse e o Later se comparam?
I compared 9 key features to help you find the right social media management tool.
| Recurso | Agorapulse | Mais tarde |
|---|---|---|
| Preço inicial | US$ 79/mês | US$ 16,67/mês |
| Plano Gratuito | ✅ (3 social profiles) | ✅ (recursos limitados) |
| Monitoramento de mídias sociais | ✅ | ❌ |
| Caixa de entrada unificada | ✅ | ❌ |
| Retorno sobre o investimento (ROI) em mídias sociais | ✅ | ❌ |
| Planejador Visual | ✅ (calendar) | ✅ (drag and drop) |
| Recursos de IA | ✅ Assistente de Redação | ✅ Sugestões de hashtags |
| Link na bio | ✅ | ✅ (Linkin.bio) |
| Aplicativo móvel | ✅ | ✅ |
| Ideal para | Equipes e Agências | Criadores de conteúdo |
1. Publicação Social
Agorapulse: Agorapulse includes publishing tools that let you schedule and publish content to Twitter, Facebook, LinkedIn, Instagram, and YouTube. The Chrome Extension lets users curate post content from any website. You can add saved hashtag groups alongside descriptions for faster publishing.
Mais tarde: Later’s features include scheduling suggestions and the ability to drop posts onto time slots in the publishing calendar. You can schedule Instagram stories, schedule content for Pinterest posts, and use TikTok auto publishing. Later supports unlimited posts on paid plans across multiple platforms, including cross-posting to other platforms.
2. Gerenciamento da caixa de entrada de redes sociais
Agorapulse: Agorapulse shines with its smart social inbox. You can manage direct messages, comments, ad comments, and reviews from one place. The Inbox Assistant auto-sorts inbox items based on keywords. Team members can assign conversations and respond to customers quickly.
Mais tarde: Later has basic comment management but no unified inbox. You cannot manage direct messages or reviews. This is a big gap for businesses that need to respond to customers quickly. Later focuses on scheduling posts rather than engagement.
⚠️ Aviso: If you receive many comments and messages, Later will not meet your needs. You will need a separate tool for inbox management or further action on customer feedback.
3. Escuta Social
Agorapulse: Agorapulse includes social listening to monitor brand mentions across the web. You can track keywords, competitors, and industry trends. This helps you catch conversations about your brand even when you are not tagged. Essential for reputation management.
Mais tarde: Later does not offer social listening features. You cannot monitor brand mentions or competitors. This is a significant gap for businesses that need to track their online presence. Later focuses purely on the posting process.
4. Social Media ROI Reporting
Agorapulse: Agorapulse is one of the few social media tools that tracks social media ROI. The advanced reporting features simplify sharing detailed reports with executives. You can connect conversions to specific posts. The data is shareable and clear.
Mais tarde: Later’s analytics tools provide insights into post-performance, audience engagement, and growth trends. Later provides analytics for Instagram, Twitter, Pinterest, and TikTok. However, there is no ROI tracking or revenue attribution to connect social media performance to sales.
5. Recursos de IA
Agorapulse: Agorapulse has a built-in AI writing assistant for generating post ideas and captions. It saves time on content creation and helps overcome writer’s block. The AI works inside the composer, so you do not need to switch apps for post recommendations.
Mais tarde: Later offers AI-powered unique hashtag suggestions tailored to your content. Adding hashtag suggestions recommended by Later can mean maximum engagement on Instagram. Later also has an AI caption writer to help create content faster. The automatically posted first comment feature adds hashtags after publishing.
6. Planejamento de Conteúdo Visual
Agorapulse: Agorapulse has a publishing calendar that is more functional than visual. You can see scheduled posts by day, week, or month across your social channels. However, it does not offer the Instagram feed grid preview that visual creators prefer for editing posts.
Mais tarde: Later’s visual planner excels at planning. The drag-and-drop calendar shows how your Instagram feed will look. You can rearrange posts to create a cohesive aesthetic. This is why content creators and influencers prefer Later for managing their Instagram account aesthetics.
7. Link nas Ferramentas da Bio
Agorapulse: Agorapulse recently added a Link in Bio tool. It lets you create a landing page with multiple links. However, it is newer and less developed than Later’s Linkin.bio feature. It gets the job done but has fewer customization options.
Mais tarde: Linkin.bio is one of Later’s flagship features. You can create a clickable page that mirrors your Instagram feed. Each post can link to a precise date or product page. It is highly customizable and great for driving traffic from Instagram followers.
8. Colaboração em equipe
Agorapulse: Agorapulse is built for teams. You can assign tasks, set approval workflows, and track team performance. Agencies can manage clients from one platform. Role-based access keeps sensitive social profiles secure. It is a great tool for small business agencies.
Mais tarde: Later lacks strong collaboration features, making it less suitable for social media managers running teams. You can add team members but there is no approval workflow. This makes Later less suitable for agencies that need content sign-off before publishing.
⚠️ Aviso: If you run an agency, Later’s collaboration limits will cause headaches. Agorapulse is the better tool for team workflows and managing clients across social media management platforms.
9. Preços e Valor
Let’s compare the pricing side by side. Later wins on raw price, but Agorapulse delivers more features per dollar for teams.
| Nível do Plano | Agorapulse | Mais tarde |
|---|---|---|
| Livre | $0 (3 social profiles) | $0 (free version) |
| Entrada paga | US$ 79/mês | US$ 16,67/mês |
| Nível intermediário | US$ 119/mês | US$ 33,33/mês |
| Nível superior | US$ 149/mês | $ 73,33/mês |
Agorapulse: Agorapulse is more expensive but offers significantly more features. You get social listening, smart inbox, ROI tracking, and team features. The price is per user, which can add up for larger teams. Best value for agencies that need full functionality.
Mais tarde: Later is 79% cheaper at the entry level. You get visual scheduling, unique hashtag suggestions, and Linkin.bio for less money. However, you miss out on social listening, inbox management, and ROI tracking. Best value for solo content creators on a budget.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Mais tarde | 79% cheaper monthly plan |
| Monitoramento de mídias sociais | Agorapulse | Tracks brand mentions automatically |
| Social media ROI | Agorapulse | A atribuição de receita incluiu |
| Planejamento de grade visual | Mais tarde | Drag and drop visual planner |
| Colaboração em equipe | Agorapulse | Built for social media managers |
| Foco no Instagram/TikTok | Mais tarde | Designed for content creators |
💰 Seu orçamento
Later starts at $16.67 per month compared to Agorapulse at $79 per month billed annually. If you want a cost effective option, Later wins on raw price.
🔌 Seu conjunto de tecnologias
Agorapulse supports more platforms including YouTube channels, Facebook groups, LinkedIn company pages, and Google Business. Later supports fewer social media channels but covers the main visual platforms well.
📝 Seu estilo de conteúdo
Later is built for visual creators who care about Instagram grid aesthetics and video content. Agorapulse handles text-heavy posts and longer-form social media marketing better.
🎓 Seu nível de experiência
Later has a user friendly interface that beginners learn quickly. Agorapulse has a steeper learning curve but gives experienced social media managers more control over the data and reporting.
🆓 Testes e demonstrações grátis
Agorapulse offers a 30-day free trial with no credit card required. Later offers a 14-day free trial for paid plans. Both have a free plan to test the core posting process first.
🛟 Opções de suporte
Agorapulse is known for great support, with the support team responding promptly. Later has received user feedback about customer service issues, particularly around billing.
Guia de Troca
Already using one of these tools? Here is what to expect if you switch your social accounts.
🔄 Vai mudar do Agorapulse para o Later?
✅ O que você vai ganhar:
- 79% lower monthly cost for solo content creators
- Better visual planner for Instagram feed grid
- Superior Linkin.bio tool for follower growth
❌ O que você perderá:
- Social listening and brand mentions monitoring
- Smart inbox for managing comments and messages
- Rastreamento do ROI (retorno sobre o investimento) em mídias sociais e relatórios detalhados.
📋 Como mudar:
- Exporte suas postagens agendadas do Agorapulse.
- Crie uma conta Later e conecte seus perfis de redes sociais.
- Upload media to Later’s content library and reschedule
🔄 Está pensando em migrar do Later para o Agorapulse?
✅ O que você vai ganhar:
- Social listening to catch brand mentions online
- Unified social inbox for all customer messages
- Social media ROI tracking to prove value
❌ O que você perderá:
- Lower monthly plan and free version options
- Visual drag and drop grid planning for Instagram posts
- Linkin.bio customization for Instagram followers
📋 Como mudar:
- Faça o download de seus arquivos de mídia da biblioteca de mídia do Later.
- Inscreva-se para o teste gratuito de 30 dias do Agorapulse.
- Connect your social accounts and start scheduling content
O que nossa avaliação não abordou
This comparison focused on standard small business use of both social media management tools. We did not test enterprise SSO integration or large agency setups with 50+ social profiles. Our team observations are based on a few weeks of use in cedo 2026. If you manage hundreds of accounts or need specialized industry features, your experience may differ.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Mais tarde |
| 📅 Publicação Social | Agorapulse |
| 📥 Gerenciamento de Caixa de Entrada | Agorapulse |
| 📡 Monitoramento de mídias sociais | Agorapulse |
| 📊 Social Media ROI | Agorapulse |
| 🤖 Recursos de IA | Gravata |
| 🎨 Planejamento Visual | Mais tarde |
| 🔗 Link na bio | Mais tarde |
| 👥 Colaboração em equipe | Agorapulse |
| 🏆 Vencedor Geral | Agorapulse |
🏆 VENCEDOR: AGORAPULSE
Agorapulse venceu em 6 das 9 categorias.
Ideal para: Agencies, social media managers, businesses needing social media ROI tracking, and brands requiring social listening for brand mentions.
Agorapulse and Later serve very different audiences in the social media management space.
Agorapulse is a full-featured social media management platform for teams and agencies that need access to brand mentions, ROI data, and inbox management.
Later is a visual social media scheduler designed for the content creator focused on Instagram, TikTok, and Pinterest.
Later wins on affordability, hashtag suggestions, and visual planning for the Instagram feed.
However, if you need social listening, social media ROI, or to manage multiple social media accounts at scale, Agorapulse is the better tool.
Mais comparações do Agorapulse
Here’s how Agorapulse stacks up against other social media management platforms:
Agorapulse vs Sprout Social
Agorapulse vence em: Lower pricing, easier user interface, faster support
Sprout Social vence em: Enterprise features, deeper analytics, CRM ferramentas
Agorapulse vs SocialPilot
Agorapulse vence em: Social listening, ROI tracking, inbox features
SocialPilot vence em: Affordable bulk scheduling, lower team pricing
Agorapulse vs Sendable
Agorapulse vence em: Smart inbox, customer support, clean platform
Sendible vence em: White-label reports, agency-specific features
Agorapulse vs Estúdio de Conteúdo
Agorapulse vence em: Social listening, unified social inbox
O Content Studio vence em: Content discovery, AI writing features
Agorapulse vs Buffer
Agorapulse vence em: Inbox management, deeper analytics, ROI data
O Buffer vence em: Simplicity, lower learning curve, lower price
Mais de Depois Comparado
Here’s how Later stacks up against other social media management apps:
Mais tarde vs. Loomly
Vitórias posteriores em: Linkin.bio tool, visual Instagram feed planner
Loomly vence em: Superior collaboration capabilities for social media teams editing and approving posts
Mais tarde vs. Hootsuite
Vitórias posteriores em: Affordable pricing, visual planner for Instagram
Hootsuite vence em: Bigger feature set including social listening and customer engagement tools
Mais tarde vs. Buffer
Vitórias posteriores em: Visual grid preview, Linkin.bio, unique hashtag suggestions
O Buffer vence em: More affordable alternative, simpler interface for beginners
Later vs Sprout Social
Vitórias posteriores em: Lower pricing accessible for individual users
Sprout Social vence em: Combined social media and CRM capabilities for businesses
Mais tarde vs SocialPilot
Vitórias posteriores em: Visual planner, Linkin.bio, Instagram followers tools
SocialPilot vence em: Bulk scheduling, team features for agencies
Perguntas frequentes
Para que serve o Agorapulse?
Agorapulse is used for scheduling posts, managing inbox items, tracking brand mentions, and measuring social media ROI across multiple social media accounts from one platform.
O Later é aprovado pelo Instagram?
Yes, Later is an official Instagram partner and uses Instagram’s API to schedule posts, Instagram stories, and reels safely to your Instagram account.
O Agorapulse possui recursos de monitoramento de mídias sociais?
Yes, Agorapulse includes social listening to monitor brand mentions, keywords, and competitors across social media platforms, even when your business is not directly tagged.
Vale a pena pagar pelo Later?
Yes, Later is worth paying for if you need unlimited posts, hashtag suggestions, and the Linkin.bio feature. The paid plan starts at $16.67 monthly.
Qual é o melhor agendador de mídias sociais?
Agorapulse is best for agencies needing full features. Later is best for content creators focused on Instagram followers and visual platforms. Your needs decide the winner.
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