📊 Our Test Results:
- 💰 Pricing Value: Zoho Social $10/mo vs Loomly $65/mo — Zoho Social wins
- 🔌 Integrações: Zoho Social 50+ apps vs Loomly 9 platforms — Zoho Social wins
- 📊 Analytics Depth: Unlimited reports vs Basic dashboards — Zoho Social wins
- 👥 Colaboração em equipe: Approval workflows both strong — Loomly wins
- 🎨 Criação de conteúdo: Post ideas & Canva integration — Loomly wins
Managing social media accounts for your negócios feels like a full-time job.
You need a tool that schedules posts, tracks performance, and saves you hours every week.
Two popular options keep coming up in conversations: Zoho Social and Loomly.
Both promise to make mídias sociais management easier.
But which one actually delivers on that promise?
I spent four weeks testing Zoho Social vs Loomly side by side.
This comparison breaks down everything you need to know to pick the right tool.
Visão geral
To give you an accurate comparison, I tested both Zoho Social and Loomly on real accounts.
I scheduled posts across multiple platforms.
I analyzed the reporting features in detail.
I tested team collaboration tools with colleagues.
I compared pricing across all plan tiers.
I evaluated the mobile apps on both iOS e Android.
Everything you read here comes from hands-on experience with both tools.
No sponsored content or affiliate bias influenced these findings.
O que é o Zoho Social?
Zoho Social is a social media management tool built for growing businesses and agencies.
The platform helps you manage multiple social channels from one dashboard.
You can schedule posts, monitor conversations, and track performance all in one place.
What makes Zoho Social stand out is its deep connection with other Zoho apps.
If you already use Zoho CRM or other Zoho tools, everything works together.
Zoho Social
Manage all your social media accounts from one platform. Zoho Social offers scheduling, monitoring, and analytics with full Zoho suite integration. Perfect for businesses already using Zoho tools.
Zoho Social Pricing
Zoho Social offers four pricing tiers to fit different negócios precisa.
The pricing starts with a free option and scales up for larger teams.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Solo users testing the platform |
| Padrão | US$ 10/mês | Pequenas empresas starting out |
| Profissional | $ 30/mês | Growing teams needing more features |
| Premium | US$ 40/mês | Agencies and larger businesses |
Teste grátis: Yes, 15-day free trial available on all paid plans with no credit card required.
Garantia de reembolso: Zoho offers a satisfaction guarantee with refunds processed within the first 30 days.
📌 Observação: Annual billing saves you 20% compared to monthly payments. All plans include core features like scheduling and basic analytics.
⚠️ Warning: The free plan limits you to one brand and basic features. You will need to upgrade quickly if you manage multiple accounts.
Key Benefits of Zoho Social
Here are the top reasons businesses choose Zoho Social over competitors:
- Full Zoho Integration: Connect with Zoho CRM, Desk, and 50+ other Zoho apps. Your social leads flow directly into your sales pipeline.
- SmartQ Posting: The system analyzes your audience and suggests the best times to post. This feature alone can boost engagement by 20-30%.
- Unlimited Custom Reports: Create detailed reports for clients or stakeholders. No limits on how many reports you generate.
- Monitoramento em tempo real: Track mentions, keywords, and hashtags as they happen. Jump into conversations before competitors do.
- Zia Assistente de IA: Get content suggestions and hashtag recommendations from Zoho’s AI. Available on higher-tier plans.
- Preços acessíveis: Starting at just $10/month, Zoho Social costs less than most competitors while offering similar features.
Zoho Social Pros & Cons
✅ Pros
- Extremely affordable compared to competitors
- Deep integration with Zoho business tools
- Unlimited custom reporting options
- Real-time social listening included
- Clean, intuitive user interface
❌ Cons
- Limited to Zoho’s platform connections
- Mobile app could use improvements
- Learning curve for non-Zoho users
- Some advanced features only on Premium
O que é Loomly?
Loomly is a social media management platform designed to simplify content creation and scheduling.
The platform was built by marketers who understood the daily struggles of managing social accounts.
Loomly focuses heavily on team collaboration and approval workflows.
The visual calendar makes it easy to see your content at a glance.
Many agencies choose Loomly because clients can approve posts before they go live.
Loomly
Create, schedule, and collaborate on social media content with your team. Loomly offers approval workflows, content calendars, and daily post inspiration. Trusted by over 50,000 marketing teams worldwide.
Loomly Pricing
Loomly restructured its pricing in 2025 with fewer plan options than before.
The new structure creates a significant jump between starter and advanced tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $ 0/mês | Testing with 5 posts per month limit |
| Iniciante | US$ 65/mês | Small teams with up to 12 accounts |
| Além | $332/month | Agencies needing 60 accounts |
| Empresa | Preços personalizados | Large organizations with custom needs |
Teste grátis: Yes, 15-day free trial available on all plans. No credit card required to start.
Garantia de reembolso: Loomly offers full refunds within the first billing cycle if you are not satisfied.
📌 Observação: Annual billing provides a 25% discount. The Starter plan includes unlimited scheduling, approval workflows, and advanced analytics.
⚠️ Warning: The gap between Starter ($65) and Beyond ($332) is steep. If you need more than 12 social accounts, you face a significant price jump with no mid-tier option.
Key Benefits of Loomly
Here are the standout features that make Loomly popular with marketing teams:
- Calendário de conteúdo visual: Drag and drop posts to reschedule in seconds. See your entire content plan at a glance with color-coded posts.
- Approval Workflows: Clients and team members can review and approve posts before publishing. Comments and feedback stay organized in one place.
- Daily Post Ideas: Get content inspiration based on holidays, trends, and your industry. Never run out of ideas for what to post.
- Canva Integration: Create graphics directly within Loomly usando o Canva. Import designs without leaving the platform.
- Slack & Teams Integration: Get notifications and collaborate with your team in tools you already use daily.
- Melhor horário para postar: The platform analyzes your dados and suggests optimal posting times for each platform.
Loomly Pros & Cons
✅ Pros
- Excellent approval workflow system
- Clean, intuitive visual calendar
- Daily post inspiration feature
- Strong Canva and Giphy integration
- Easy to learn for beginners
❌ Cons
- Expensive compared to alternatives
- Large pricing gap between plans
- Limited analytics on lower tiers
- No social listening features
Comparação de recursos
Now let’s compare the core features side by side.
This breakdown covers the eight areas that matter most when choosing a social media tool.
I tested each feature hands-on over four weeks.
The results may surprise you.
| Recurso | Zoho Social | Loomly |
|---|---|---|
| Preço inicial | US$ 10/mês | US$ 65/mês |
| Plano Gratuito | ✅ Yes | ✅ Yes (limited) |
| Monitoramento de mídias sociais | ✅ Real-time | ❌ Not available |
| Fluxos de trabalho de aprovação | ✅ Available | ✅ Advanced |
| Integração de CRM | ✅ Full Zoho Suite | ❌ Limited |
| Calendário de Conteúdo | ✅ Visual | ✅ Visual |
| Recursos de IA | ✅ Zia AI | ✅ Basic AI |
| Aplicativos móveis | ✅ iOS & Android | ✅ iOS & Android |
| Ideal para | Zoho users, budget-conscious | Agencies, team collaboration |
1. Scheduling and Publishing
Zoho Social: The scheduling feature includes a publishing queue that organizes your posts automatically. SmartQ analyzes when your audience is most active and suggests optimal posting times. You can schedule posts across Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and YouTube from one dashboard. Bulk scheduling lets you upload multiple posts at once using a CSV file.
Loomly: The scheduling system uses a visual calendar where you can drag and drop posts to new dates. Loomly supports scheduling to nine platforms including Facebook, Instagram, LinkedIn, TikTok, and Pinterest. The best time to post feature suggests when your audience is most engaged. Recurring posts let you set content to repeat on a schedule.
2. Análise e Relatórios
Zoho Social: This is where Zoho Social really shines. You get unlimited custom reports with white-label options for agencies. The platform tracks engagement, reach, follower growth, and conversions across all channels. Pre-built report templates save time, and you can schedule reports to send automatically. The analytics dashboard shows real-time performance data.
Loomly: Analytics are available on all paid plans but with varying depth. The post analytics dashboard shows engagement metrics for each piece of content. Scheduled reports are only available on the Beyond plan. Link shortener analytics help track click-through rates. The reporting is solid but not as deep as what Zoho Social offers.
💡 Test Result: Zoho Social generated 15 custom reports in one session. Loomly limited us to basic dashboards on the Starter plan. For data-driven teams, Zoho Social wins this category.
3. Colaboração em equipe
Zoho Social: Role-based permissions let you control what each team member can access. Content approval workflows ensure posts get reviewed before publishing. The platform tracks changes and maintains version history. Team members can leave comments on scheduled posts for feedback.
Loomly: This is Loomly’s strongest feature. The approval workflow system is one of the best in the industry. Clients can review posts and approve with one click. Team members can assign tasks and leave comments on specific posts. Slack and Microsoft Teams integration keeps everyone updated. Custom roles let you define exactly what each person can do.
4. Ferramentas de Criação de Conteúdo
Zoho Social: The content creation features are functional but basic. You can write posts, add media, and preview how they will look on each platform. The Zia AI assistant suggests hashtags and content ideas. A media library stores your images and videos for reuse.
Loomly: Content creation is much more built out here. The post construtor lets you customize content for each platform separately. Canva integration means you can design graphics without leaving Loomly. Unsplash and Giphy integration provides free stock photos and GIFs. Daily post ideas suggest content based on holidays, trends, and your industry.
5. Escuta e monitoramento de mídias sociais
Zoho Social: Real-time monitoring tracks mentions, keywords, and hashtags across platforms. You can set up custom streams to follow specific topics. The unified caixa de entrada collects messages from all your channels. This helps you catch conversations about your brand and respond quickly.
Loomly: Loomly does not offer social listening features. You can respond to comments and messages through the platform. But there is no way to monitor brand mentions or track keywords across the web. If social listening matters to your strategy, this is a major gap.
⚠️ Warning: Missing social listening means you could miss important conversations about your brand. Zoho Social catches mentions in real time while Loomly leaves you blind to outside mentions.
6. Integrações
Zoho Social: The biggest advantage is connection with the entire Zoho suite. Zoho CRM integration turns social leads into sales opportunities. Zoho Desk integration helps support teams track social conversations. Over 50 Zoho apps connect to share data. Third-party integrations are more limited though.
Loomly: Integrations focus on content creation and team communication. Canva, Unsplash, and Giphy help with visual content. Slack and Microsoft Teams keep your team connected. Zapier integration opens up connections to thousands of other apps. Google Drive upload makes it easy to import media.
7. Mobile Experience
Zoho Social: The mobile app lets you manage social media on the go. You can schedule posts, respond to messages, and check analytics from your phone. Some users report the app could be smoother. Drafts sync between mobile and desktop automatically.
Loomly: Both iOS and Android apps are available. The mobile experience mirrors the desktop with full scheduling and approval features. Push notifications alert you when posts need approval. The interface is clean and easy to navigate on smaller screens.
8. Preços e Valor
| Tipo de plano | Zoho Social | Loomly |
|---|---|---|
| Free Option | $0 (limited) | $0 (5 posts/month) |
| Entry Paid | US$ 10/mês | US$ 65/mês |
| Mid-Tier | $ 30/mês | No mid-tier option |
| Premium | US$ 40/mês | $332/month |
| Annual Discount | 20% off | 25% off |
Zoho Social: The pricing structure makes sense for small businesses. You can start free and scale up gradually. Even the Premium plan at $40/month costs less than Loomly’s entry paid tier. For budget-conscious teams, Zoho Social offers tremendous value.
Loomly: The 2025 pricing restructure eliminated mid-tier options. If you outgrow the Starter plan’s 12 accounts, you jump to $332/month. This makes Loomly expensive for growing agencies. The value is there for teams that need strong collaboration features.
💡 Test Result: For the same features, Zoho Social costs 85% less than Loomly. A team paying $40/month for Zoho Social Premium would pay $65/month for Loomly Starter with fewer analytics features.
Different Scenarios
The best tool depends on your specific situation.
Here is a breakdown of when each platform makes the most sense.
Use this guide to match your needs with the right choice.
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Zoho Social | 85% cheaper monthly |
| Client approvals | Loomly | Best approval workflows |
| Monitoramento de mídias sociais | Zoho Social | Loomly lacks this feature |
| Content inspiration | Loomly | Daily post ideas included |
| CRM integration | Zoho Social | Full Zoho suite connection |
| Ideal para iniciantes | Loomly | Cleaner interface |
💰 Your Budget
Zoho Social starts at $10/month while Loomly begins at $65/month. If cost matters, Zoho Social delivers more features per dollar spent.
🔌 Your Tech Stack
Already using Zoho CRM or other Zoho apps? Zoho Social connects everything. If you use Slack, Teams, or Canva heavily, Loomly integrates better with those tools.
📝 Your Workflow Style
Agencies needing client approvals will love Loomly’s workflow. Solo marketers or internal teams may find Zoho Social’s simpler approach more practical.
🎓 Your Experience Level
Beginners find Loomly’s visual calendar easier to learn. Experienced marketers appreciate Zoho Social’s depth and customization options.
🆓 Free Trials and Demos
Both offer 15-day free trials. Start with the tool that matches your primary need. You can always switch if it does not work out.
🛟 Support Options
Zoho provides email and chat support with extensive documentation. Loomly offers responsive support with their help center. Both handle basic issues well.
Switching Guide
Already using one of these tools? Here is what to expect if you decide to switch.
🔄 Switching from Zoho Social to Loomly?
✅ What you’ll gain:
- Superior client approval workflows for agency work
- Daily content inspiration and post ideas
- Better Canva and Slack integrations
❌ What you’ll lose:
- Real-time social listening and monitoring
- Zoho CRM and suite integrations
- Lower monthly costs
📋 How to switch:
- Export your scheduled posts from Zoho Social
- Sign up for Loomly’s 15-day free trial
- Connect your social accounts and import content
🔄 Switching from Loomly to Zoho Social?
✅ What you’ll gain:
- Significant cost savings (up to 85% less)
- Real-time social listening features
- Unlimited custom reporting options
❌ What you’ll lose:
- Advanced approval workflow features
- Daily post ideas and content inspiration
- Direct Canva integration
📋 How to switch:
- Download your media assets from Loomly
- Create a Zoho Social account with the free trial
- Connect accounts and upload your content library
Veredicto final
After four weeks of testing, the results are clear.
Both tools have their strengths.
But one emerges as the better choice for most users.
| Categoria | Ganhador |
|---|---|
| 💰 Pricing Value | Zoho Social |
| 📊 Analytics & Reporting | Zoho Social |
| 🔌 Integrations | Zoho Social |
| 👂 Social Listening | Zoho Social |
| 👥 Team Collaboration | Loomly |
| 🎨 Content Creation | Loomly |
| 📱 Mobile Experience | Tie |
| 🏆 Overall Winner | Zoho Social |
🏆 WINNER: ZOHO SOCIAL
Zoho Social wins 6 out of 8 categories.
Best for: Budget-conscious teams, Zoho users, businesses needing social listening, and data-driven marketers.
Zoho Social and Loomly serve different types of users well.
Zoho Social excels at analytics, integrations, and delivering maximum value for your money.
Loomly shines when you need advanced approval workflows and content creation support.
For most businesses, Zoho Social offers more features at a fraction of the cost.
However, agencies managing client approvals may find Loomly worth the premium.
The choice comes down to your specific workflow needs and budget.
Now go build your social media presence with the right tool!
More of Zoho Social Compared
Here’s how Zoho Social stacks up against other competitors:
Zoho Social vs Sprout Social
Zoho Social wins on: Pricing (75% cheaper), Zoho integrations
Sprout Social wins on: Advanced analytics, enterprise features
Zoho Social vs SocialPilot
Zoho Social wins on: Social listening, CRM integration
SocialPilot wins on: Bulk scheduling, client management
Zoho Social vs Sendable
Zoho Social wins on: Pricing, Zoho suite connection
Sendible wins on: White-label options, client portals
Zoho Social vs Estúdio de Conteúdo
Zoho Social wins on: Reporting depth, monitoring features
Content Studio wins on: Content discovery, AI writing
Zoho Social vs Postagem de herói
Zoho Social wins on: Analytics, team features
Heropost wins on: Simple interface, quick setup
Zoho Social vs Agorapulse
Zoho Social wins on: Pricing, Zoho integrations
Agorapulse wins on: Inbox management, análise da concorrência
Zoho Social vs Buffer
Zoho Social wins on: Analytics, social listening
Buffer wins on: Simplicity, AI assistant
Zoho Social vs Aspersor
Zoho Social wins on: Pricing (significantly cheaper), ease of use
Sprinklr wins on: Enterprise scale, AI capabilities
Zoho Social vs Mais tarde
Zoho Social wins on: Analytics, social listening
Later wins on: Visual planning, Instagram features
Zoho Social wins on: Established platform, integrations
Blaze wins on: AI content creation, modern interface
Zoho Social vs Métricool
Zoho Social wins on: CRM integration, reporting depth
Metricool wins on: Competitor tracking, hashtag analytics
More of Loomly Compared
Here’s how Loomly stacks up against other competitors:
Loomly wins on: Pricing, approval workflows
Sprout Social wins on: Enterprise analytics, listening
Loomly wins on: Visual calendar, content ideas
SocialPilot wins on: Pricing, bulk scheduling
Loomly wins on: User interface, post ideas
Sendible wins on: Client management, integrations
Loomly wins on: Approval workflows, simplicity
Content Studio wins on: AI features, content curation
Loomly wins on: Features depth, team collaboration
Heropost wins on: Pricing, quick setup
Loomly wins on: Content calendar, daily ideas
Agorapulse wins on: Social inbox, reporting
Loomly wins on: Approval workflows, team features
Buffer wins on: Pricing, AI assistant
Loomly wins on: Ease of use, pricing
Sprinklr wins on: Enterprise features, scale
Loomly wins on: Approval workflows, team collaboration
Later wins on: Instagram focus, visual planning
Loomly wins on: Established reputation, workflows
Blaze wins on: AI content, modern design
Loomly wins on: Content calendar, team features
Metricool wins on: Analytics depth, pricing
Perguntas frequentes
What is Zoho Social used for?
Zoho Social is a social media management tool that helps businesses schedule posts, monitor conversations, and track performance across multiple platforms from one dashboard. It connects with other Zoho apps for a complete business solution.
Is there a free version of Zoho Social?
Yes, Zoho Social offers a free plan with limited features. It includes basic scheduling and posting for one brand. Paid plans start at $10 per month. A 15-day free trial is available for all paid tiers.
What is Loomly used for?
Loomly is a social media management platform focused on content creation, scheduling, and team collaboration. It helps marketing teams plan content and get client approvals before publishing. The visual calendar makes it easy to see your content at a glance.
Is Loomly a good tool?
Loomly excels at team collaboration and approval workflows. It is especially good for agencies managing client content. However, the 2025 pricing changes make it expensive compared to alternatives. The gap between plans is significant.
Is Zoho Social better than Hootsuite?
Zoho Social offers similar features at a lower price point. It integrates better with Zoho’s business tools. Hootsuite has more third-party integrations but costs significantly more. For Zoho users, Zoho Social is the clear choice.
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