⚡ Veredito rápido:
- Preços: Zoho Social starts at $0 (free) to $40/mo vs Loomly at $65-$332/mo
- Ideal para: Zoho Social for budget-conscious teams and Zoho users, Loomly for agencies needing approval workflows
- Principal diferença: Zoho Social offers deep CRM integration, Loomly provides daily post inspiration and custom workflows
- Nossa escolha: Zoho Social for most users — better value with a free plan and lower paid tiers
Managing multiple social media accounts is a daily grind for marketing teams.
Zoho Social and Loomly both promise to make that easier.
One focuses on deep negócios tool integrations and affordability.
The other bets on content inspiration and team approval workflows.
Esta comparação detalha as duas ferramentas para que você possa escolher a mais adequada.
Visão geral
This Zoho Social vs Loomly comparison covers pricing, features, and ease of use for both platforms.
Também analisamos para quem cada ferramenta funciona melhor.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
By the end, you’ll know which social media management tool fits your needs.
O que é o Zoho Social?
Zoho Social is a social media management tool for growing businesses and agencies.
It helps you manage multiple social media channels from one platform.
The tool includes scheduling, monitoring, and analytics features.
It connects with Facebook, Instagram, LinkedIn, X (Twitter), and more.
Most users choose it for its Zoho product family integration and affordable pricing.
Zoho Social
Schedule posts, monitor hashtags, and track performance from one dashboard. The free plan covers the basics for individuals.
Preços sociais do Zoho
Here’s what Zoho Social costs in 2026. The pricing is straightforward.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Indivíduos testando a plataforma |
| Padrão | US$ 10/mês | Pequenas empresas em fase inicial |
| Profissional | $ 30/mês | Equipes em crescimento precisam de mais recursos. |
| Premium | US$ 40/mês | Agências e equipes maiores |
Pricing verified May 2026.
Teste grátis: Yes, the free plan is available permanently with limited features.
Garantia de reembolso: Zoho offers a 15-day refund window on paid plans.
📌 Observação: Annual billing saves you money. The Premium plan drops to $35/month when paid yearly.
⚠️ Aviso: The free plan limits you to one brand and basic scheduling. You’ll need Standard or higher for multiple accounts.
Principais benefícios do Zoho Social
Here’s what makes Zoho Social worth considering:
- Agendamento SmartQ: The platform suggests optimal posting times based on when your audience is most active. This helps you reach the right audience without guesswork.
- Zoho CRM Integração: Connect social interactions directly to your CRM. Sales teams can track social leads alongside other customer dados.
- Relatórios personalizados ilimitados: Create as many reports as you need. The custom reports feature is praised by users for tracking social media performance.
- Monitoramento em tempo real: Monitor hashtags and mentions to discover new leads. You can engage with your audience in real-time from the dashboard.
- Fila de publicação: Add posts to a queue and let the system publish them at optimal times. Works great for batch content creation.
- Mobile App with Offline Drafts: Work on posts while disconnected from the internet. Drafts are automatically synced once you’re back online.
O que nossa equipe observou
Nosso escritor signed up for Zoho Social and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Prós e contras do Zoho Social
✅ Prós
- Plano gratuito disponível para uso básico.
- Planos pagos acessíveis a partir de US$ 10/mês
- Integração profunda com outros aplicativos Zoho
- Clean and easy to navigate user interface
- SmartQ scheduling for optimal posting times
❌ Contras
- Limited platform support compared to some competitors
- Free plan restricts you to one brand only
- Some users report the interface needs improvement
- Advanced analytics require higher-tier plans
O que é Loomly?
Loomly é uma plataforma de gerenciamento de mídias sociais criada por profissionais de marketing para profissionais de marketing.
It helps teams plan, create, and schedule social media posts across multiple social media channels.
The platform includes a visual content calendar and approval workflows.
It supports Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube.
Most users choose it for its daily post ideas and team collaboration features.
Loomly
Get daily post ideas, manage approvals, and schedule content across 9 platforms. Built for teams who need collaboration workflows.
Preços da Loomly
Here’s what Loomly costs in 2026. The pricing has two main tiers with a large gap between them.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Testando com 3 contas, 5 publicações por mês. |
| Iniciante | US$ 65/mês | Equipes pequenas (3 usuários, 12 contas) |
| Além | $ 332/mês | Agências (usuários ilimitados, 60 contas) |
| Empresa | Personalizado | Organizações de grande porte (61 ou mais contas) |
Pricing verified May 2026.
Teste grátis: Yes, 15-day free trial available for paid plans. No credit card required.
Garantia de reembolso: Annual plans lock you in for 12 months. You cannot terminate cedo.
📌 Observação: Annual billing saves 25%. Starter drops to about $49/month and Beyond to about $249/month when paid yearly.
⚠️ Aviso: There’s a significant pricing gap between Starter ($65) and Beyond ($332). Teams outgrowing 3 users must jump to the expensive tier.
Principais benefícios do Loomly
Here’s what makes Loomly worth considering:
- Inspiração para postagens diárias: Get post ideas based on Twitter trends, holidays, and your RSS feeds. The platform helps you find inspiration when you’re stuck on content creation.
- Fluxos de trabalho de aprovação: Set up custom workflows so clients or team members can approve posts before they go live. Great for agencies managing client accounts.
- Calendário visual: Loomly’s calendar feature lets you visualize and organize content with a drag-and-drop interface. Easy to reschedule posts.
- Publicar Construtor: Create posts for multiple social accounts from one screen. The builder lets you define content for each channel before publishing.
- Gerenciador de Hashtags: Save and organize hashtag groups for quick insertion. Monitor hashtag performance over time.
- Integração com Slack e Teams: Get notifications and collaborate with your team without leaving your chat app. Available on higher tiers.
O que nossa equipe observou
Our writer signed up for Loomly and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Prós e contras do Loomly
✅ Prós
- Daily post ideas help with content inspiration
- Clean design and user-friendly interface
- Strong approval workflow for team collaboration
- Supports 9 social platforms including TikTok
- Experimente gratuitamente por 15 dias, sem necessidade de cartão de crédito.
❌ Contras
- No free plan beyond the limited testing tier
- Grande diferença de preço entre os planos Starter e Beyond.
- Annual plans cannot be terminated early
- No AI content generation feature built-in
Comparação de recursos
Ready to see how Zoho Social and Loomly compare feature by feature?
We’ll explore 10 key areas to help you determine which platform suits your needs.
| Recurso | Zoho Social | Loomly |
|---|---|---|
| Preço inicial | $0 (Grátis) | US$ 65/mês |
| Plano Gratuito | ✅ | ❌ (Limited trial only) |
| Agendamento de postagem | ✅ | ✅ |
| Calendário de Conteúdo | ✅ | ✅ |
| Fluxos de trabalho de aprovação | ✅ | ✅ (Avançado) |
| Ideias/Inspiração para Publicações | ❌ | ✅ |
| Integração de CRM | ✅ (Zoho CRM) | ❌ |
| Hashtag Monitoring | ✅ | ✅ |
| Relatórios de marca branca | ✅ | ✅ (Beyond plan) |
| Ideal para | Equipes com orçamento limitado | Agencies needing approvals |
1. Agendamento de postagens
Zoho Social: Schedule posts across multiple platforms with the publishing queue feature. The SmartQ tool suggests optimal posting times based on audience activity. You can bulk schedule posts and work on drafts offline with the mobile app.
Loomly: Schedule posts through the post builder, which lets you create content for multiple channels at once. The platform offers automated publishing and supports both organic and sponsored posts. The calendar view makes it easy to visualize your schedule.
2. Calendário de Conteúdo
Zoho Social: Features a visual content calendar for planning and rescheduling posts. You can drag and drop posts to different time slots. The calendar syncs across dispositivos so you always have the latest view.
Loomly: The calendar feature is a standout. It lets you organize social media content with a clean interface and drag-and-drop rescheduling. You can create separate calendars for different clients or departments.
3. Post Ideas and Inspiration
Zoho Social: Does not include a built-in post ideas feature. You’ll need to bring your own content ideas to the platform. The focus is on scheduling and analytics rather than content inspiration.
Loomly: Offers daily post inspiration based on Twitter trends, holidays, and your RSS feeds. The post ideas feature helps you find content when you’re stuck. This is a standout feature that sets Loomly apart from many competitors.
⚠️ Aviso: If content inspiration is your top priority, Loomly has the edge here. Zoho Social expects you to come with ideas already formed.
4. Approval Workflows
Zoho Social: Includes role-based permissions and content approval workflows. Team members can review posts before publishing. The system works well for basic approval needs.
Loomly: Approval workflows are a core strength. You can set up custom workflows with multiple approval stages. Clients or team members can approve posts before they go live. The feature includes comments and collaboration tools.
5. Análise e Relatórios
Zoho Social: Provides detailed analytics on reach, engagement, and conversions. You can create unlimited custom reports to track social media performance. White-label reporting is available for agencies.
Loomly: Offers post analytics and performance tracking. Schedule analytics reports to be delivered automatically. However, some users note that in-depth analytics require the Standard tier or higher.
6. Integrações
Zoho Social: Connects with the entire Zoho product suite including Zoho CRM, Bigin, and other Zoho apps. This is a significant advantage for users already in the Zoho product suite. The integration allows sales teams to track social leads in their CRM.
Loomly: Integrates with Slack and Microsoft Teams for notifications and collaboration. Also connects with Canva and Google Drive for content creation. Some users mention limited third-party integrations compared to competitors.
7. Social Monitoring
Zoho Social: Provides real-time monitoring of mentions, keywords, and messages through a unified feed. Monitor hashtags to discover new leads and engage with your audience in real-time. The platform consolidates messages from various channels.
Loomly: Offers community management features to monitor interactions across social channels. You can engage with comments and messages directly from the platform. The hashtag manager helps track performance over time.
8. Colaboração em equipe
Zoho Social: Facilitates teamwork with role-based permissions. Team members can collaborate on content and approve posts. The system integrates with other Zoho collaboration tools.
Loomly: Built for team collaboration from the ground up. Assign collaborators to posts and leave comments. The dashboard provides an overview of campaigns and quick post creation. Custom user roles are available on higher plans.
9. Experiência Móvel
Zoho Social: The mobile app is praised for its communication with the browser version. Work on posts while disconnected from the internet. Saved drafts sync automatically once you’re back online. Manage on the move without issues.
Loomly: Offers native mobile apps for iOS and Android. The mobile experience mirrors the web platform. You can schedule and publish posts from anywhere, though some users report occasional lags.
10. Preços e Custos
| Tipo de plano | Zoho Social | Loomly |
|---|---|---|
| Livre | $0 (1 marca) | $0 (5 publicações/mês) |
| Entrada paga | US$ 10/mês | US$ 65/mês |
| Nível intermediário | $ 30/mês | N/A (no mid-tier) |
| Premium | US$ 40/mês | $ 332/mês |
| Empresa | N / D | Personalizado |
Zoho Social: Offers the most affordable entry point with a free plan and paid plans starting at just $10/month. This makes it accessible for small businesses and individuals. The pricing scales gradually without huge jumps between tiers.
Loomly: Pricing starts higher at $65/month with a large gap to the next tier at $332/month. Teams that outgrow the Starter plan face a significant cost increase. The 25% annual discount helps but doesn’t close the gap entirely.
⚠️ Aviso: If budget is a concern, Zoho Social offers better value at every tier. Loomly’s pricing gap between plans can be a dealbreaker for growing teams.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Zoho Social | Free plan + $10/mo entry tier |
| Daily content ideas | Loomly | Built-in post inspiration feature |
| Integração de CRM | Zoho Social | Conexão profunda com o Zoho CRM |
| Client approval flows | Loomly | Advanced custom workflows |
| Zoho product suite user | Zoho Social | Funciona com todos os aplicativos Zoho. |
| Ideal para iniciantes | Zoho Social | Clean interface, lower risk |
💰 Seu orçamento
Zoho Social wins for budget-conscious users. It offers a free plan and paid tiers starting at $10/month compared to Loomly’s $65 entry point.
🔌 Seu conjunto de tecnologias
Se você já Use o Zoho CRM or other Zoho apps, Zoho Social is the obvious choice. Loomly works better if you rely on Slack or Microsoft Teams for team communication.
📝 Sua estratégia de conteúdo
Loomly shines if you struggle with content ideas. The daily post inspiration based on trends and holidays is genuinely helpful. Zoho Social assumes you come with ideas ready.
🎓 Seu nível de experiência
Both platforms are user-friendly. Zoho Social has a cleaner interface according to many users. Loomly has a slight learning curve for approval workflows.
🆓 Testes e demonstrações grátis
Zoho Social offers a permanent free plan for testing. Loomly provides a 15-day free trial with no credit card required. Both let you try before you buy.
🛟 Opções de suporte
Both platforms offer email support. Loomly’s customer service is praised in reviews. Zoho has extensive documentation and community forums.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Zoho Social para o Loomly?
✅ O que você vai ganhar:
- Ideias diárias para posts e inspiração de conteúdo
- More advanced approval workflows
- Slack and Microsoft Teams integration
❌ O que você perderá:
- Zoho CRM and app integration
- Lower pricing and free plan option
- SmartQ optimal scheduling feature
📋 Como mudar:
- Exporte suas postagens agendadas e análises do Zoho Social.
- Inscreva-se para o teste gratuito de 15 dias do Loomly.
- Connect your social accounts and set up your first calendar
🔄 Está pensando em migrar do Loomly para o Zoho Social?
✅ O que você vai ganhar:
- Redução significativa de custos (até 85% menos)
- Deep integration with Zoho CRM
- SmartQ scheduling for optimal post times
❌ O que você perderá:
- Recurso diário de inspiração para postagens
- Fluxos de trabalho de aprovação avançados
- Slack and Teams integration
📋 Como mudar:
- Baixe seu conteúdo e análises do Loomly.
- Create a free Zoho Social account to test the platform
- Connect your social accounts and migrate your publishing queue
O que nossa avaliação não abordou
This comparison focused on individual users and small-to-medium teams. We didn’t test enterprise-level features or custom API integrations. Our observations are based on the May 2026 versions of both platforms. If you’re managing 50+ social accounts or need advanced compliance features, your priorities may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Zoho Social |
| 📅 Agendamento de postagens | Gravata |
| 💡 Ideias de conteúdo | Loomly |
| ✅ Fluxos de trabalho de aprovação | Loomly |
| 📊 Análises | Zoho Social |
| 🔌 Integrações | Zoho Social |
| 👶 Facilidade de uso | Zoho Social |
| 🏆 Vencedor Geral | Zoho Social |
🏆 VENCEDOR: Zoho Social
O Zoho Social venceu em 5 das 8 categorias.
Ideal para: Budget-conscious teams, Zoho product suite users, small businesses needing affordable social media management
Zoho Social e Loomly atendem bem a diferentes tipos de usuários.
Zoho Social is the better choice for most users. It offers a free plan, affordable paid tiers, and deep integration with the Zoho product suite. The SmartQ scheduling and real-time monitoring features deliver solid value.
Loomly is excellent for agencies that need content inspiration and advanced approval workflows. If your team struggles with post ideas or manages multiple client accounts with complex approval chains, Loomly solves those problems well.
However, Loomly’s pricing gap between the $65 Starter and $332 Beyond plans is a barrier for growing teams. If budget is a concern, Zoho Social is the smarter choice.
Mais do Zoho Social em comparação
Veja como o Zoho Social se compara a outros concorrentes:
O Zoho Social se destaca em: Pricing (free plan vs $99/mo), Zoho product family integration, simpler interface
Hootsuite vitórias em: More platform integrations, AI content generation, larger user base
Zoho Social vs Buffer
O Zoho Social se destaca em: CRM integration, real-time monitoring, lower premium pricing
O Buffer vence em: Simpler scheduling interface, better browser extension, cleaner analytics
Zoho Social vs Sprout Social
O Zoho Social se destaca em: Pricing (significantly cheaper), Zoho app integration, mobile offline drafts
Sprout Social vence em: More advanced analytics, better social listening, enterprise features
Zoho Social vs Agorapulse
O Zoho Social se destaca em: Free plan availability, Zoho CRM integration, lower entry price
Agorapulse vence em: Social inbox management, competitor analysis, team collaboration
Mais comparações de Loomly
Veja como o Loomly se compara a outros concorrentes:
Loomly vs Mais Tarde
Loomly vence em: Approval workflows, daily post ideas, team collaboration features
Vitórias posteriores em: Visual content planning, Instagram-first approach, link in bio tools
Loomly vs SocialPilot
Loomly vence em: Post inspiration feature, cleaner interface, better approval system
SocialPilot vence em: Lower pricing, bulk scheduling, white-label options at lower tiers
Loomly vs Sendable
Loomly vence em: Daily content ideas, visual calendar, user-friendly post builder
Sendible vence em: More integrations, better agency tools, priority inbox feature
Loomly vs Métricool
Loomly vence em: Approval workflows, post ideas, Slack/Teams integration
Metricool vence em: Free plan with more features, competitor tracking, ad management
Perguntas frequentes
Para que serve o Zoho Social?
Zoho Social is used for managing multiple social media accounts from one platform. It helps businesses schedule posts, monitor mentions, track performance, and engage with their audience across Facebook, Instagram, LinkedIn, and X.
Existe uma versão gratuita do Zoho Social?
Yes. The platform offers a permanent free plan that lets you manage one brand with basic scheduling and monitoring features. Paid plans start at $10/month for more accounts and advanced features.
Para que serve o Loomly?
Loomly is a social media management platform for creating, scheduling, and publishing posts. It’s known for its daily post ideas, approval workflows, and visual calendar. Teams use it to collaborate on content before publishing.
Existe uma versão gratuita do Loomly?
Loomly offers a limited free plan with 3 social accounts and only 5 posts per month. For practical use, you’ll need the Starter plan at $65/month. They do offer a 15-day free trial with no credit card required.
Which is better for agencies: Zoho Social or Loomly?
It depends on your priorities. Loomly offers better approval workflows and client collaboration features. Zoho Social offers white-label reporting and better value at lower price points. For budget-conscious agencies, Zoho Social delivers more for less.
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