🚀 Consultas sobre parcerias: fahim@fahimai.com | Com a confiança de mais de 250.000 leitores mensais em 17 idiomas 🔥

🚀 Consultas sobre parcerias: fahim@fahimai.com

Keap vs Monday CRM (2026): The Honest Comparison Nobody Shows

por | Last updated Aug 30, 2026

Ganhador
Segunda-feira
4.2
  • Sales Pipeline + Contact Records
  • Kanban Board & Gantt Chart Views
  • Custom Dashboards You Build
  • Fluxo de trabalho inteligente Automação
  • Integrations Center Built In
  • Work Management in One Dashboard
  • Planos pagos a partir de US$ 9/usuário/mês
Vice-campeão
Keap
4.2
  • Mais de 2.500 integrações
  • Drag and Drop Campaign Construtor
  • Pontuação de Leads Integrada
  • Faturamento e Processamento de Pagamentos
  • Landing Pages & Checkout Forms
  • Teste grátis por 14 dias
  • US$ 299/mês (cobrança anual)

⚡ Veredito rápido:

  • Preços: Segunda-feira CRM starts at $9 per user per month. Keap CRM is listed at $299/month (annually billed).
  • Ideal para: Monday CRM suits sales teams that also run projects. Keap suits pequenas empresas that need sales and marketing automation with invoicing.
  • Principal diferença: Keap bundles landing pages, email marketing and payment processing. Monday CRM bundles work management, Kanban board and Gantt chart views.
  • Nossa escolha: Monday CRM for most buyers. Both score 4.2, but Monday costs far less per user and covers more of the platform’s feature set.
Keap vs Monday CRM Comparison

Most people comparing these two tools are not comparing the same thing.

Keap is a marketing automation engine with a CRM attached.

Monday CRM is a sales layer built on top of project management software.

That difference shapes everything: price, learning curve, and daily workflow.

Here is how the two compare on features, cost, and fit.

Visão geral

This Keap vs Monday CRM comparison covers pricing, key features, and ease of use for both CRM platforms.

Nosso escritor spent hands-on time inside Keap directly.

Notes on Monday come from published documentation, pricing pages, and G2 reviews.

We also break down which tool fits sales teams, marketers, and mixed project teams.

O que é Keap?

Keap is a customer relationship management platform built for small negócios proprietários.

It combines CRM, sales and marketing automation, and e commerce into one dashboard.

The tool was formerly known as Infusionsoft before the rebrand.

Sales automation keeps follow-up moving so warm leads do not go cold.

Keap automates almost every stage of the sales journey, from new lead to repeat negócios.

Automation users report saving 10 hours per week and a 38% revenue lift.

Introdução ao Keap

The walkthrough below shows how the Keap app looks in daily use.

Keap

⭐ 4,2/5 | 💰 $ 299/mês (cobrança anual)

Keap connects lead capture, email campaigns, and invoicing in one system. Setup takes about 20 minutes. A 14-day free trial opens all the features.

Preços de manutenção

Keap plans are priced by contact volume rather than per user.

PlanoPreçoIdeal para
KeapUS$ 299/mês (cobrança anual)Small businesses running sales and marketing from one contact list
Expert Coaching (one-time)$499Teams that want guided onboarding and custom coaching
Additional user$ 30/mêsGrowing sales teams adding seats

Pricing verified August 2026.

Preços de manutenção

Teste grátis: 14 days with access to all the features. No long-term contract required upfront.

Garantia de reembolso: Keap does not publish a standard refund window. Cancel before renewal to avoid the next monthly fee.

📌 Observação: Keap plans include free migration and a dedicated customer success manager. Pricing scales with your contact list, so cost rises at each threshold.

⚠️ Pricing conflict: Our CSV records Keap at $299/month (annually billed). Public sources list three Keap plans instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts. Tables here use the CSV figure. Confirm your quote on Keap’s pricing page before you buy.

Principais benefícios do Keap

Here is what makes Keap CRM worth a look:

  • Construtor de campanhas: A visual flowchart tool for building campaigns with drag and drop tools. You can map automated actions across the whole customer journey.
  • Pontuação de liderança: Keap scores each prospect by engagement level. A rising lead score tells your sales team who to call first.
  • Built-in invoicing and payment processing: Keap includes invoicing plus many payment integrations. That removes a separate billing tool from your stack.
  • Construtor de páginas de destino: Build landing pages, web form assets, and checkout forms inside the same account. You can connect multiple landing pages to one campaign.
  • Linha comercial dedicada: A separate business line for calls and texts keeps personal and work messages apart.
  • 2,500+ third party integrations: Keap connects to more than 2,500 platforms and third party tools. Most common billing and email apps are covered.
  • Guided onboarding: Every plan includes free migration, checklists, and training webinars. Phone support runs Monday to Friday for U.S. customers.
Mantenha os principais benefícios

O que nossa equipe observou

Our writer signed up for Keap and spent several days building sales campaigns inside the account. Here is what stood out from that hands-on time:

Ciclo de vida Keap CRM

Prós e contras do Keap

✅ Prós
  • Automation templates and a drag-and-drop builder make advanced automations easy to set up
  • Invoicing and payment processing are built in, so e commerce businesses need fewer tools
  • Every plan comes with free migration and a dedicated customer success manager
  • Lead scoring and tagging let you segment a contact list for hyper-targeted email campaigns
❌ Contras
  • Pricing is high enough to deter new small businesses at the entry level
  • Cost climbs sharply once your contact list crosses each threshold
  • The user community exists but is not very active compared to larger CRM platforms

O que é o Monday CRM?

Monday CRM is the sales product inside the wider Monday work management platform.

The parent app serves over 152,000 customers across more than 200 countries.

It behaves like a set of highly customized spreadsheets you can shape yourself.

You get a sales pipeline, contact records, and project management tools in the same account.

That mix suits software teams, a research team, or anyone managing projects and deals together.

página inicial de segunda-feira

The video below walks through creating boards and moving deals along.

Análise do Monday CRM: O melhor aplicativo de CRM e gerenciamento de projetos?

🏆 Vencedor: Segunda-feira CRM

⭐ 4,2/5 | 💰 A partir de US$ 9/usuário/mês

Monday CRM tracks deals and projects on the same boards. Kanban board, Gantt chart and calendar views are included. Live chat customer support runs 24/7.

Preços do CRM às segundas-feiras

Monday CRM charges per user, which keeps the entry cost low for smaller teams.

PlanoPreçoIdeal para
BásicoUS$ 9 por usuário por mêsSolo sellers tracking one sales pipeline
PadrãoUS$ 12 por usuário por mêsTeams needing guest access and more automation features
PróUS$ 19 por usuário por mêsSales teams needing time tracking and advanced reportagem

Pricing verified August 2026.

preços de segunda-feira

Teste grátis: 14 days on paid plans. A limited free version also exists on the work management side, capped at two team members and three boards.

Garantia de reembolso: Monday bills monthly or annually, with a discount for annual payment. Cancel before renewal.

📌 Observação: Storage space rises with each tier, so file storage stops being a constraint higher up, and an enterprise plan with custom pricing sits above Pro. Seats are sold in blocks, so a team that exceeds a block pays for the next tier up.

⚠️ Pricing conflict: Our CSV lists Basic at $9, Standard at $12, and Pro at $19 per user per month. Public sources quote the work management bundles higher — around $36, $42, and $72 per month for three users. Tables here follow the CSV. Check the live pricing page for your seat count.

Principais benefícios do Monday CRM

Here is where Monday earns its place against other CRM software:

  • Múltiplas visualizações do projeto: Switch between Kanban board, Gantt chart view, timeline, and calendar in just a few clicks. Project timelines and deal stages sit in one place.
  • Custom fields and boards: Define columns and pick options per column. Customizable templates cover event planning, human resources, and software development.
  • Painéis personalizados: Build custom dashboards that show project progress and pipeline value at a glance. Advanced reporting arrives on higher tiers.
  • Funcionalidades de colaboração: A conversation panel, file sharing, and an activity log keep every team member on the same page. Mobile apps cover updates away from a desk.
  • Construtor de automação: Set up workflow automation without code. Automated tasks fire when a deal stage or date changes.
  • Integrações: Monday connects with over 50 apps including Slack, Google Calendar, Google Sheets, and Microsoft Teams.
  • Recursos de aprendizagem: A knowledge base with hundreds of video tutorials plus a community forum helps new users get moving.
Principais benefícios de segunda-feira

O que nossa equipe observou

Note: We have not had extended hands-on time with Monday CRM yet. The points above come from published documentation, the pricing page, and G2 reviews. G2 reviews frequently highlight the clean interface and the 24/7 live chat customer support.

Segunda-feira: Prós e contras do CRM

✅ Prós
  • Entry pricing starts at $9 per user per month, far below most CRM platforms
  • Kanban board, Gantt charts, and calendar views cover sales and project management in one tool
  • The interface is clean and tidy, and G2 reviews call it incredibly intuitive
  • Live chat customer support is available 24/7 alongside a large knowledge base
❌ Contras
  • The pricing structure is complex, and seat blocks confuse buyers picking a plan
  • Extensive customization creates a steep learning curve for new users
  • No native invoicing or landing page builder, so e commerce features need third party integrations

Comparação de recursos

These two tools overlap on contacts and deals, then split hard on everything else. We compared nine key features plus cost, so you can match each platform to your own sales process. Standout features are called out as we go.

RecursoKeapCRM de segunda-feira
Preço inicialUS$ 299/mêsUS$ 9 por usuário por mês
Plano Gratuito✅ (versão gratuita limitada)
Automação de marketing
Construtor de Páginas de Destino
Faturamento e Processamento de Pagamentos
Pontuação de liderança
Gantt Chart & Kanban Board
Controle de tempo✅ (Plano Pro)
Task Dependencies
Ideal paraPequena empresa automação de vendas e marketingSales teams managing projects too

1. Gestão de Contatos e Leads

Keap: Every contact record holds tags, custom fields, and purchase history. Lead management runs on tags, which drive segmentation for later email marketing campaigns. Keap keeps all the dados for a person in one profile.

Keap CRM

CRM de segunda-feira: Contacts sit on boards as rows, with custom fields defined per column. You decide what a contact record tracks instead of accepting a fixed layout. That flexibility costs you setup time before the contact list is usable.

Gestão de Contatos de Segunda-feira

2. Gestão do Pipeline de Vendas

Keap: The platform gives a visual view of sales pipelines with drag and drop stage moves. Pipeline management ties directly into automation, so moving a deal can trigger automated tasks. It handles one clear sales process very well.

Fluxo de vendas para Keap CRM

Pipeline reporting sits in a separate view, shown below.

Gestão de oleodutos Keep

CRM de segunda-feira: A sales pipeline is just another board, so you can run several pipelines side by side. Deal stages become columns you rename freely. Sales teams with different processes per product line get more room here than in Keap.

3. Automação de fluxo de trabalho

Keap: The Campaign Builder is a visual flowchart for advanced automations. You get a broad range of workflow templates plus drag and drop tools for custom logic. Keap customers who lean on automation report saving 10 hours per week.

Construtor de Automação de CRM Keap

CRM de segunda-feira: The automation builder uses plain when-then recipes. Automation features cover status changes, date triggers, and notifications across boards. It is simpler to learn than Campaign Builder but shallower for marketing automations.

Automações de segunda-feira

Higher tiers add smarter branching, shown here.

Automação de fluxo de trabalho inteligente de segunda-feira

⚠️ Aviso: Keap builds automation around when-then scenarios tied to the customer journey. Monday builds it around board events. Mapping a marketing funnel onto board events takes real effort.

4. Email Marketing and Campaigns

Keap: Email marketing is native. You can send hyper-targeted email campaigns based on CRM tags and segments, and Keap claims a 99.5% deliverability rate. Texto messages send from the same dedicated business line.

Texto de e-mail para Keap CRM

Broadcast sends and sequences use a separate editor.

Marketing por e-mail da Keap

CRM de segunda-feira: Email lives in the Integrations Center, not a built-in sender. You sync Gmail or Outlook and track replies against a deal. Fine for one-to-one selling, weak for bulk email marketing.

Centro de Integrações de Segunda-feira

5. Páginas de destino e captura de leads

Keap: A landing page builder ships inside the product. Build one landing page or connect multiple landing pages to a single campaign, then push every web form submission straight into the CRM. Lead capture needs no third party tools, and more landing pages usually means more leads reaching the pipeline.

Páginas de destino para o Keap CRM

CRM de segunda-feira: There is no landing page builder. Forms can feed a board, but landing pages come from an external tool. Monday work management handles what happens after the lead arrives.

Gestão do trabalho de segunda-feira

6. Pontuação e Rastreamento de Leads

Keap: Lead scoring is built in. Keap will score leads by engagement, so a new lead with high intent rises to the top. That prioritisation is how teams lift conversion rates. Sharper targeting on a smaller list tends to increase conversions.

Mantenha o gerenciamento e o rastreamento de leads.

CRM de segunda-feira: No native lead score exists. You can fake one with a formula column, but you are building the logic yourself. Custom dashboards then surface whichever number you defined.

Personalização do painel de controle de segunda-feira

7. AI and Smart Tools

Keap: Keap AI drafts email copy and suggests automations from natural language prompts. It is aimed at owners who know the message but not the funnel structure.

Keap AI

CRM de segunda-feira: Monday MCP connects Assistentes de IA directly to your boards. Assistants can read and update items, which suits software development teams already working with AI tooling.

Segunda-feira MCP

8. Project Views and Task Management

Keap: Task management is basic. You get tasks and appointments tied to contacts, but no Gantt chart, no task dependencies, and no timeline for managing projects. It is not a project management tool.

CRM de segunda-feira: This is the gap Monday fills. A Kanban board handles day-to-day managing tasks, while Gantt charts map project timelines and task dependencies. Project progress and deal progress share one workspace.

Quadro Kanban de segunda-feira

The Gantt chart view below shows how dependencies are drawn.

Gráfico de Gantt de segunda-feira

9. Collaboration and Team Support

Keap: Collaboration tools are light. Notes sit on contact records and internal comments are limited. Support is stronger: 24/7 chat, email, and weekday phone support for U.S. customers, plus free training webinars.

CRM de segunda-feira: A conversation panel on every item lets a team discuss work in context. File sharing, guest access, and an activity log round out the collaboration features, and premium support ships with higher tiers. Resource management shows who is overloaded.

Gestão de recursos de segunda-feira

💡 Dica profissional: If your team already lives in Slack, Google Calendar, or Google Sheets, Monday’s integrations keep everyone on the same page without a second app.

10. Preços e Custos

This is where the two separate most sharply. One charges by contacts, the other per user.

PlanoKeapCRM de segunda-feira
EntradaUS$ 299/mês (cobrança anual)Basic: $9/user/month
MeioNão oferecidoStandard: $12/user/month
Top publishedNão oferecidoPro: $19/user/month
Extra seat$ 30/mêsIncluded in per-user price
Onboarding$499 one-time Expert CoachingSelf-serve, no fee published

Keap: The monthly fee buys a bundle: CRM, email, landing pages, invoicing, and a business line. For a business already paying for four tools, that maths works. For an entry-level owner, $299 is steep before the first sale.

CRM de segunda-feira: Paid plans scale with headcount, so a three-person team on the basic plan pays under $50 a month. Monday’s Pro plan adds time tracking and advanced reporting. The seat-block pricing structure still surprises some buyers.

Diferentes cenários

Se você precisarEscolherPor que
Orçamento apertadoCRM de segunda-feiraStarts at $9 per user
Marketing por e-mail integradoKeapNative sender and segments
Processamento de faturamento e pagamentoKeapBilling without a second tool
Managing projects and dealsCRM de segunda-feiraGantt, Kanban, dependencies
Páginas de destino e captura de leadsKeapConstrutor de páginas de destino incluído
Configuração fácil para iniciantesCRM de segunda-feiraSimpler first-week learning

💰 Seu orçamento

Monday CRM wins on entry cost by a wide margin. Keap only makes budget sense once it replaces your email tool, page builder, and billing app.

🔌 Seu conjunto de tecnologias

Keap connects to over 2,500 platforms, which covers most billing and e commerce tools. Monday links roughly 50 apps but nails the ones teams use daily.

📝 Seu Processo de Vendas

Pick Keap if your sales and marketing run on nurture sequences and cross sells. Pick Monday if deals move through people and handoffs rather than emails. Let your business strategy pick the tool, not the reverse.

🎓 Seu nível de experiência

Keap can be live in about 20 minutes and hands you a customer success manager. Monday is user friendly on day one, though deep customization takes longer.

🆓 Testes e demonstrações grátis

Both run a 14-day free trial, and Monday adds a free plan on the work management side. Load 20 real contacts into each before deciding.

🛟 Opções de suporte

Keap offers 24/7 chat, email, and weekday phone support if you have needed assistance. Monday runs 24/7 live chat, a community forum, and video tutorials.

Guia de Troca

Already on one of these? Here is what changes when you move.

🔄 Está pensando em migrar do Keap para o Monday CRM?

✅ O que você vai ganhar:

  • Gantt chart view, Kanban board, and task dependencies for managing projects
  • A far lower monthly fee for small sales teams
  • Custom dashboards, file sharing, and a conversation panel for collaboration

❌ O que você perderá:

  • Native email marketing and the dedicated business line
  • Invoicing, checkout forms, and payment processing
  • Lead scoring and the landing page builder

📋 Como mudar:

  1. Export contacts, tags, and deal stages from Keap as CSV files
  2. Create a Monday account and start from a CRM board template
  3. Import the CSV, map tags to custom fields, then rebuild automations as when-then recipes
🔄 Está pensando em migrar do Monday CRM para o Keap?

✅ O que você vai ganhar:

  • Email campaigns, text messaging, and lead scoring in one system
  • Landing pages, web form builders, and e commerce features
  • Free migration plus a dedicated customer success manager

❌ O que você perderá:

  • Kanban and Gantt views for project timelines
  • Time tracking, guest access, and resource management
  • Low per-seat pricing as the team grows

📋 Como mudar:

  1. Export each Monday board to CSV, including custom fields
  2. Start a Keap trial and request the free migration service
  3. Rebuild board statuses as pipeline stages, then tag contacts for email campaigns

O que nossa avaliação não abordou

This comparison focused on small businesses and sales teams under 25 seats. We did not test enterprise plan rollouts, SSO, or bulk licensing. Deliverability claims come from Keap’s documentation, not our own sends. If you need custom pricing, your priorities will differ from ours.

Veredicto final

CategoriaGanhador
💰 PreçosCRM de segunda-feira
🚀 Automação de MarketingKeap
📊 Project and Task ManagementCRM de segunda-feira
🎯 Lead Capture and ScoringKeap
👶 Facilidade de usoCRM de segunda-feira
🔌 IntegraçõesKeap
🤝 Collaboration FeaturesCRM de segunda-feira
🏆 Vencedor GeralCRM de segunda-feira

🏆 VENCEDOR: MONDAY CRM

Monday CRM takes 4 of 7 categories.

Ideal para: Small sales teams, agencies juggling client work, and any group that tracks deals and project progress together.

Both tools scored 4.2, so the tiebreaker came down to cost and breadth. Monday CRM covers more ground per dollar and asks less of you on day one.

Keap is a great tool for one buyer: the small business owner whose growth goals depend on nurture sequences, checkout forms, and invoicing under one roof. If that is you, we recommend Keap CRM over Monday.

For everyone else, Monday CRM is the safer first purchase. Start on the basic plan, then move up when advanced features earn their cost.

Mais de Keap em comparação

Here is how Keap holds up against other tools buyers shortlist:

Keap vs GoHighLevel

Keap vence com base em: Cleaner onboarding with free migration, a dedicated business line for calls and texts, and steadier email deliverability.

GoHighLevel vence em: Agency white-labelling, sub-account management for clients, and lower cost when reselling to multiple businesses.

Keap vs ActiveCampaign

Keap vence com base em: Native invoicing, checkout forms, and a bundled phone line that ActiveCampaign leaves to add-ons.

ActiveCampaign vence em: A cheaper starting tier, deeper split testing on email campaigns, and finer control over send timing.

Keap vs HubSpot

Keap vence com base em: A flatter price at moderate contact counts, built-in billing, and coaching included with the plan.

A HubSpot vence em: A genuinely free CRM tier, stronger reporting, and a much larger marketplace of third party tools.

Mais comparações de CRM de segunda-feira

Monday sits in a crowded field of work management tools and project management platforms.

Segunda-feira CRM vs ClickUp

Vitórias do CRM na segunda-feira em: A tidier interface, gentler onboarding for new users, and cleaner board customization.

ClickUp vitórias em: A cheaper first paid tier, more task management depth per plan, and docs built into the workspace.

Segunda-feira CRM vs Salesforce

Vitórias do CRM na segunda-feira em: Setup you can finish without a consultant, far lower per-seat cost, and visual boards non-sales staff understand.

Salesforce vitórias em: Enterprise forecasting, territory management, and a consultant network no mid-market tool matches.

Segunda-feira CRM vs Zoho CRM

Vitórias do CRM na segunda-feira em: Project views alongside deals, a friendlier board editor, and better cross-team visibility.

O Zoho CRM se destaca em: Built-in email sending, tighter suite pricing across Zoho apps, and stronger sales forecasting fields.

This video runs through the wider alternatives list.

6 alternativas ao monday.com: as melhores para gerenciamento de projetos

Perguntas frequentes

Para que serve o Keap?

It is used to organise leads, automate follow-up, and run email marketing from one contact database. Small businesses also handle invoicing and payment processing inside the same account.

O Monday é uma ferramenta de CRM?

Yes. Monday CRM is a dedicated sales product built on the same board engine as the project management software, so pipelines and projects live together.

Qual é o nome atual do Infusionsoft?

Infusionsoft rebranded to Keap. The name change reflected a sharper focus on small business automation rather than a different product line.

O Keap é fácil de usar?

Basic setup takes about 20 minutes, and every plan includes a customer success manager. Building advanced campaigns takes longer and rewards a little planning first.

Qual é o melhor software de CRM for a small team?

Monday CRM, in most cases. It starts at $9 per user and covers deals plus projects. Choose Keap instead if marketing automation drives your revenue.

Artigos relacionados