📊 Our Test Results:
- 🤖 Profundidade da automação: Keap offers 9 feature-level automation categories vs Monday CRM’s 3 — Keap wins
- 📧 Marketing por e-mail: Keap delivers 99.5% deliverability with CRM tagging vs Monday’s basic email — Keap wins
- 💰 Pricing Entry Point: Monday CRM starts at $10/user/month vs Keap’s $299/month flat — Monday CRM wins
- 📊 Project Views: Monday CRM offers Kanban, Gantt, timeline, calendar — Keap has none — Monday CRM wins
- 🏆 Automação de Vendas: Keap automates the full sales journey end-to-end — Keap wins
Are you stuck choosing between two very different tools?
Keap is built for small negócios sales automation. Monday CRM is built for team project management with CRM features.
They sound similar on the surface. But they serve very different needs.
I spent three weeks testing both platforms. I ran real campaigns, tracked leads, and managed sales pipelines in each.
Here’s everything you need to know before you spend a dollar.
Visão geral
To give you the most accurate comparison, I tested Keap vs Monday CRM side by side.
I set up full sales pipelines in both tools. I built automation workflows, sent email campaigns, and tracked leads through each stage.
I also tested their integrations, support quality, and ease of use for a complete picture.
The results were clear. Keap wins for small businesses that need deep sales automation. Monday CRM wins for teams that need visual project management with light CRM features.
O que é Keap?
Keap is a CRM, sales automation, and email marketing platform built for small businesses.
It was formerly known as Infusionsoft. The company rebranded to better reflect its focus on small negócios crescimento.
Keap combines CRM, marketing automation, and e-commerce tools into one platform. You don’t need to juggle multiple apps.
Keap
Keap automates your entire sales process from lead capture to payment. Small businesses using Keap save an average of 10 hours per week. It’s the all-in-one CRM that replaces five separate tools.
Preços de manutenção
Here’s what Keap costs in 2026. The pricing is based on contact volume.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses needing full automation |
Teste grátis: Keap offers a 14-day free trial with access to all features. No credit card required to start.
Garantia de reembolso: Keap does not advertise a standard money-back guarantee. Contact support for refund options.
📌 Observação: Keap’s $299/month plan is billed annually and includes 1,500 contacts. Each additional user costs $30/month extra. The one-time Expert Coaching add-on costs $499 and includes personalized onboarding support.
⚠️ Warning: Keap’s pricing increases significantly as your contact list grows beyond the base limit. Factor in contact growth costs before committing to an annual plan.
Key Benefits of Keap
Here’s why Keap stands out from other CRM platforms:
- Deep Sales Automation: Keap automates nearly every stage of the sales journey. Users report saving 10 hours per week on average.
- Ferramentas com inteligência artificial: Keap’s AI drafts email copy and suggests optimized automations. You describe what you want in plain language and it builds it.
- Pontuação de liderança: Keap scores each prospect based on engagement level. This helps your sales team focus on the hottest leads first.
- Built-in Invoicing & Payments: Keap includes invoicing and multiple payment integrations. You close deals and collect payment in the same platform.
- Email Deliverability: Keap claims a 99.5% email deliverability rate. Your campaigns reach inboxes, not spam folders.
- Dedicated Business Line: Keap includes a separate business phone line for calls and texts. This keeps personal and professional communications apart.
Keap Pros & Cons
✅ Pros
- Automação poderosa construtor with drag-and-drop tools
- All-in-one: CRM, email, invoicing, and payments
- 99.5% email deliverability rate
- Dedicated customer success manager on every plan
- 2,500+ third-party integrations available
❌ Cons
- High starting price at $299/month may deter new businesses
- No project management views like Gantt or Kanban
- Steep learning curve for complex automation workflows
- Pricing rises significantly as contact list grows
O que é o Monday CRM?
Monday CRM is the sales-focused product from Monday.com. It combines CRM pipelines with the visual project management Monday.com is known for.
Over 152,000 customers in 200+ countries use segunda-feira.com products. The CRM version focuses on contact management, sales pipelines, and team collaboration.
It’s built for teams that want visual boards, custom dashboards, and workflow automation in one place.
CRM de segunda-feira
Monday CRM brings visual sales pipelines to the powerful Monday.com work platform. Manage contacts, track deals, and automate follow-ups with a clean drag-and-drop interface trusted by teams worldwide.
Preços do CRM às segundas-feiras
Here’s what Monday CRM costs in 2026. Pricing is per user per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 10 por usuário por mês | Small teams needing simple CRM boards |
| Padrão | US$ 14 por usuário por mês | Teams needing automations and integrations |
| Pró | US$ 24 por usuário por mês | Advanced teams needing time tracking and dashboards |
Teste grátis: Monday CRM offers a free plan for up to 2 seats and 3 boards. A paid free trial period is also available.
Garantia de reembolso: Monday.com does not offer a standard money-back guarantee on paid plans.
📌 Observação: Monday CRM’s pricing is per user, so costs scale with your team size. The Standard plan includes automations and integrations, which are critical for sales workflows. Annual billing offers a discount vs monthly rates.
⚠️ Warning: Monday CRM’s pricing structure can get confusing quickly. Plans require a minimum of 3 users, so even solo users pay for 3 seats. Factor this into your true monthly cost.
Key Benefits of Monday CRM
Here’s why Monday CRM stands out from other project management and CRM tools:
- Visual Project Views: Monday CRM offers Kanban, Gantt, timeline, and calendar views. Teams get a clear picture of every deal and task at a glance.
- Affordable Entry Price: Plans start at just $10/user/month. This makes it accessible for small teams on a tight budget.
- Painéis personalizados: Monday CRM lets you build dashboards that show exactly the data you care about. Sales reports, pipeline health, and team performance all in one view.
- Work Management Integration: Monday CRM connects seamlessly to Monday Work Management. Teams can manage both projects and sales in the same workspace.
- Smart Workflow Automation: The automation builder is straightforward and easy to use. You can create custom automations without technical knowledge.
- Massive User Base: 152,000+ customers worldwide use Monday.com products. That means strong community support and regular product improvements.
Monday CRM Pros & Cons
✅ Pros
- Very affordable starting price at $10/user/month
- Multiple visual project views including Gantt and Kanban
- Clean, intuitive interface that teams adopt quickly
- Free plan available for up to 2 users
- Strong project management + CRM in one platform
❌ Cons
- Minimum 3-user requirement inflates solo costs
- Email marketing is basic compared to dedicated tools
- No built-in invoicing or payment processing
- Advanced automations locked behind higher-tier plans
Comparação de recursos
Ready to see how Keap and Monday CRM stack up feature by feature?
We’ll cover 10 key areas to help you find the right fit for your business.
| Recurso | Keap | CRM de segunda-feira |
|---|---|---|
| Preço inicial | US$ 299/mês | US$ 10 por usuário por mês |
| Plano Gratuito | ❌ | ✅ (2 users) |
| Automação de Vendas | ✅ Advanced | ✅ Basic |
| Marketing por e-mail | ✅ Built-in | ❌ Limited |
| Invoicing & Payments | ✅ | ❌ |
| Kanban / Gantt Views | ❌ | ✅ |
| Pontuação de liderança | ✅ | ❌ |
| Páginas de destino | ✅ | ❌ |
| Recursos com tecnologia de IA | ✅ | ✅ |
| Ideal para | Small biz sales automation | Teams needing visual CRM + projects |
1. Construtor de Automação
Keap: Keap’s Campaign Builder is a visual flowchart tool for creating complex automations. It uses “when-then” logic so you can automate email follow-ups, task assignments, and payment reminders based on any customer action. Users report saving 10 hours per week once automations are set up.
CRM de segunda-feira: Monday CRM includes a straightforward automation builder that handles common sales tasks. You can trigger notifications, move deals between stages, and assign tasks automatically. It’s easy to use but less deep than Keap’s automation engine.
⚠️ Warning: Monday CRM’s advanced automations are only available on Standard plans and above. Basic plan users get very limited automation capabilities.
2. CRM & Contact Management
Keap: Keap’s CRM stores every contact record with full interaction history, tags, and custom fields. The platform links contacts to deals, emails, invoices, and automation sequences. Everything about a lead lives in one central place.
CRM de segunda-feira: Monday CRM’s contact management is board-based and highly visual. You can customize columns, create contact groups, and view all deals linked to each contact. The interface is clean and easy for teams to adopt quickly.
3. Sales Pipeline
Keap: Keap provides a visual sales pipeline with drag-and-drop deal management. Lead scoring helps prioritize which deals deserve the most attention. Automated actions trigger at each pipeline stage without any manual effort.
CRM de segunda-feira: Monday CRM’s sales pipeline is one of its strongest features. You get Kanban, list, and chart views to visualize deals at every stage. Teams can customize pipeline stages, add probability scores, and see forecasts in real time.
4. Marketing por e-mail
Keap: Keap has a fully built-in email marketing engine. You can build hyper-targeted campaigns using CRM tags and segments. The platform claims a 99.5% email deliverability rate, which is excellent for small business marketing.
CRM de segunda-feira: Monday CRM’s email capabilities are basic. You can send individual emails from contact records and track communication history. It’s not a full email marketing platform — you’ll need a third-party tool for campaigns.
✅ Test Result: Keap’s email deliverability rate of 99.5% puts it ahead of most CRM platforms. If email campaigns are core to your sales process, Keap has a major advantage here.
5. Páginas de destino
Keap: Keap includes a built-in landing page builder. You can connect multiple landing pages to campaigns and capture leads directly into your CRM. Checkout forms and web forms integrate natively with your automation sequences.
CRM de segunda-feira: Monday CRM does not include a landing page builder. Lead capture relies on web form integrations with third-party tools. You’ll need to connect an external landing page tool to bring leads into Monday CRM.
6. Project & Work Management
Keap: Keap is not a project management tool. It focuses on sales pipelines and customer follow-up rather than task management. Teams needing Gantt charts or sprint boards won’t find those here.
CRM de segunda-feira: This is where Monday CRM shines. It connects directly to Monday Work Management, giving teams Gantt charts, Kanban boards, timeline views, and resource planning. Sales teams working alongside project teams get a unified workspace.
7. Lead Management & Scoring
Keap: Keap’s lead scoring feature assesses each prospect’s interest based on their engagement level. Leads that open emails, click links, and visit pages earn higher scores. Your team focuses on the most ready-to-buy prospects automatically.
CRM de segunda-feira: Monday CRM does not offer automated lead scoring. You can manually add score columns to your boards and update them as deals progress. For teams with large lead volumes, this manual approach can slow things down.
8. Keap AI vs Monday MCP
Keap: Keap AI drafts email copy and suggests optimized automation sequences based on natural language prompts. You describe your campaign goal and the AI helps build the workflow. It’s designed specifically for sales and marketing tasks.
CRM de segunda-feira: Monday MCP brings AI-powered capabilities to the Monday.com platform. It helps automate complex workflows and connects Monday to other tools using natural language commands. It’s a newer feature that expands what teams can do without manual setup.
9. Dashboard & Reporting
Keap: Keap provides sales reporting tied to pipeline stages, email campaigns, and revenue. Reports show lead conversion rates, campaign performance, and revenue generated. The data is useful but the dashboards are not as customizable as Monday’s.
CRM de segunda-feira: Monday CRM’s dashboard customization is excellent. You can build dashboards showing exactly the metrics your team tracks every day. Charts, graphs, and tables update in real time from your live board data.
10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | CRM de segunda-feira |
|---|---|---|
| Livre | ❌ (14-day trial only) | ✅ (2 users, limited) |
| Entry Paid | $299/month (annually) | US$ 10 por usuário por mês |
| Mid Tier | — | US$ 14 por usuário por mês |
| Top Tier | — | US$ 24 por usuário por mês |
Keap: At $299/month billed annually, Keap is a significant investment for small businesses. However, it replaces multiple tools — CRM, email marketing, landing pages, invoicing, and payments. For businesses doing $10K+ per month in revenue, the ROI can be strong.
CRM de segunda-feira: Monday CRM is much more affordable at $10–$24/user/month. But remember the 3-user minimum — a solo user still pays for 3 seats. A team of 5 on the Pro plan pays $120/month, which is still far below Keap’s price.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Full sales automation end-to-end | Keap | Automates every sales stage |
| Tight budget / smaller team | CRM de segunda-feira | Starts at $10/user/month |
| Built-in email marketing campaigns | Keap | 99.5% deliverability, CRM-tagged sends |
| Gantt charts and project views | CRM de segunda-feira | Multiple visual views built in |
| Invoicing and payment collection | Keap | Built-in invoicing and payment tools |
| Team-based project + CRM combo | CRM de segunda-feira | Connects to Monday Work Management |
| Lead scoring and prioritization | Keap | Automated lead scoring built in |
💰 Your Budget
Keap starts at $299/month, which is a big commitment for early-stage businesses. Monday CRM starts at $10/user/month, making it far more accessible for small teams watching their spending.
🔌 Your Tech Stack
Keap connects with 2,500+ platforms including major e-commerce and payment tools. Monday CRM integrates with 50+ apps including Slack, Google Calendar, and Microsoft Teams — enough for most teams but fewer than Keap.
📝 Your Sales Process
If your sales process relies heavily on email campaigns, landing pages, and follow-up sequences, Keap is the better fit. If your team needs to manage deals alongside project tasks and deliverables, Monday CRM works better.
🎓 Your Experience Level
Monday CRM has a shorter learning curve and can be set up quickly. Keap’s deeper automation capabilities take more time to master, though the dedicated customer success manager helps new users get started.
🆓 Free Trials and Demos
Monday CRM offers a free plan you can use indefinitely with up to 2 users. Keap gives you a 14-day free trial with full feature access. Try both before committing to a paid plan.
🛟 Support Options
Keap provides 24/7 chat support, email support, and phone support Monday through Friday. Every Keap plan includes a dedicated customer success manager. Monday CRM offers 24/7 live chat support and an extensive knowledge base with hundreds of video tutorials.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Monday CRM?
✅ What you’ll gain:
- Significant cost savings — Monday CRM starts at $10/user/month
- Visual Gantt charts, Kanban boards, and timeline views
- A cleaner, more intuitive interface that your whole team can use
❌ What you’ll lose:
- Deep sales automation and Campaign Builder capabilities
- Built-in email marketing with 99.5% deliverability
- Integrated invoicing, payment processing, and lead scoring
📋 How to switch:
- Export your contacts and deal data from Keap as a CSV file
- Create a Monday CRM account and set up your pipeline stages
- Import your CSV data and reconnect any third-party email or landing page tools
🔄 Switching from Monday CRM to Keap?
✅ What you’ll gain:
- Powerful end-to-end sales automation that runs without manual input
- Built-in email marketing, landing pages, and lead scoring
- Integrated invoicing and payment collection in the same platform
❌ What you’ll lose:
- Visual Gantt charts, Kanban boards, and timeline views
- The lower per-user pricing structure
- Native integration with Monday Work Management for project teams
📋 How to switch:
- Export your contacts and deal data from Monday CRM as a CSV file
- Start your Keap 14-day free trial and import your contacts
- Work with your Keap customer success manager to build your first automation
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | CRM de segunda-feira |
| 🤖 Sales Automation | Keap |
| 📧 Email Marketing | Keap |
| 📊 Visual Project Views | CRM de segunda-feira |
| 🎯 Lead Scoring | Keap |
| 👶 Ease of Use | CRM de segunda-feira |
| 🔌 Integrations | Keap |
| 💳 Invoicing & Payments | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 8 categories.
Best for: Small business owners, solopreneurs, and sales teams that need deep automation
Keap and Monday CRM are built for very different buyers.
Keap is a sales and marketing automation powerhouse for small businesses. It handles CRM, email campaigns, landing pages, invoicing, and payments without needing extra tools.
Monday CRM is a visual work management tool with solid CRM capabilities. It’s ideal for teams that need to manage sales alongside projects and deliverables.
Monday CRM is excellent for budget-conscious teams and those who need visual project views.
However, if you need full sales automation from lead capture to payment, Keap is the stronger choice.
Now go automate your sales and win more business!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Email deliverability, lead scoring, ease of setup
GoHighLevel wins on: Agency features, white-labeling, funnel builder
Keap vs Pipedrive
Keap wins on: Email marketing, landing pages, built-in invoicing
Pipedrive wins on: Lower price, cleaner pipeline UI, sales reporting
Keap vs ActiveCampaign
Keap wins on: Built-in payments, business phone line, all-in-one CRM
ActiveCampaign wins on: More advanced email automation, lower starting price
Keap wins on: Simpler setup, lower all-in cost for small teams, dedicated support
HubSpot wins on: Free CRM tier, larger ecosystem, marketing hub depth
Keap vs ClickFunnels
Keap wins on: CRM depth, email marketing, payment integrations
ClickFunnels wins on: Funnel building, membership sites, upsell flows
Keap vs Povo
Keap wins on: Automation depth, email marketing, lead scoring
Folk wins on: Simpler interface, lower price, relationship-focused CRM
Keap wins on: Full CRM, automation, invoicing
Instantly wins on: Cold email outreach, domain warm-up, deliverability at scale
Keap wins on: Sales automation, email marketing, CRM depth
ClickUp wins on: Project management, task tracking, free plan generosity
Keap vs CRM Cápsula
Keap wins on: Automation, email campaigns, landing pages
Capsule CRM wins on: Simpler pricing, lighter learning curve
Keap wins on: Marketing automation, email deliverability, payment tools
Insightly wins on: Project tracking built into CRM, lower price
Keap wins on: Email marketing engine, automation depth, invoicing
Freshsales CRM wins on: Lower starting price, built-in phone and chat
Keap vs Salesforce
Keap wins on: Small business focus, simpler setup, all-in-one pricing
Salesforce wins on: Enterprise scale, customization depth, ecosystem size
Keap vs Zendesk
Keap wins on: Sales automation, marketing campaigns, lead capture
Zendesk wins on: Customer support ticketing, helpdesk features
More of Monday CRM Compared
Here’s how Monday CRM stacks up against other competitors:
Monday CRM wins on: Visual project views, work management integration, cleaner interface
HubSpot wins on: Free CRM depth, email marketing tools, larger app ecosystem
Segunda-feira CRM vs Pipedrive
Monday CRM wins on: Visual boards, team collaboration, project management combo
Pipedrive wins on: Pipeline-focused UX, sales reporting, lower per-user cost
Monday CRM wins on: CRM-specific features, sales pipeline views, cleaner interface
ClickUp wins on: Free plan features, task management depth, lower pricing
Segunda-feira CRM vs Salesforce
Monday CRM wins on: Ease of use, faster setup, visual project management
Salesforce wins on: Enterprise customization, reporting depth, massive integrations
Monday CRM wins on: Visual interface, work management integration, team adoption
Zoho CRM wins on: Lower per-user pricing, broader CRM feature set, free tier
Perguntas frequentes
What is Keap used for?
Keap is used for CRM, sales automation, email marketing, and payment processing. It’s designed for small businesses and solopreneurs who want to automate their sales pipeline and customer follow-up without juggling multiple tools.
Is Keap a good CRM?
Yes, Keap is a strong CRM for small businesses that need deep automation. Its 99.5% email deliverability, built-in invoicing, and lead scoring make it a powerful all-in-one option. The main downside is its high starting price at $299/month.
Is Monday a CRM platform?
Monday CRM is a CRM product built on the Monday.com work management platform. It offers sales pipelines, contact management, and workflow automation. It’s best for teams that need CRM features alongside visual project management.
What is Monday.com best used for?
Monday.com is best used for project management, team collaboration, and visual work tracking. Monday CRM specifically adds sales pipeline management, contact tracking, and deal automation to that foundation. It suits teams that manage both projects and customer relationships.
What did Keap used to be called?
Keap was formerly known as Infusionsoft. The company rebranded to Keap to better reflect its focus on helping small businesses grow through automation. The underlying technology and features remained the same during the rebrand.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 