📊 Our Test Results:
- 🤖 Automação Profundidade: Keap has 9+ workflow templates vs Salesmate’s journey builder — Keap wins
- 💰 Pricing Value: Salesmate starts at $23/user/month vs Keap’s $299/month flat — Salesmate wins
- 📧 Email Deliverability: Keap claims 99.5% vs Salesmate’s standard rate — Keap wins
- 🔌 Integrações: Keap offers 2,500+ apps vs Salesmate’s 700+ — Keap wins
- 📱 Facilidade de uso: Salesmate’s clean UI beats Keap’s steeper learning curve — Salesmate wins
Are you stuck choosing between two powerful CRM platforms?
Keap vs Salesmate both promise to grow your negócios.
But they take very different approaches to sales and marketing automação.
One is built for small businesses that need everything in one place. The other is a flexible CRM for sales teams that want speed and simplicity.
I spent three weeks testing both tools. I looked at automation, pipeline management, email marketing, and pricing.
Here is what I found.
Visão geral
To compare Keap vs Salesmate fairly, I used both platforms on real projects.
I tested their automation construtores, email campaigns, pipeline tools, and reporting features.
I also looked at pricing, ease of use, and customer support quality.
My goal was simple. I wanted to find out which CRM gives small businesses the best value in 2026.
O que é Keap?
Keap is an all-in-one CRM and marketing automation platform for small businesses.
It was formerly known as Infusionsoft and rebranded in 2019.
Keap combines contact management, email marketing, sales pipelines, invoicing, and payment processing in a single platform.
It is designed to help solopreneurs and small teams automate almost every stage of the sales journey.
Keap
Keap is the go-to CRM for small businesses that want to automate their sales and marketing without juggling multiple tools. With a visual campaign builder, built-in payments, and AI-powered automation, it helps you save 10 hours per week on average.
Preços de manutenção
Here is what Keap costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (base) | $299/month (Annually Billed) | Small businesses wanting all features |
Teste grátis: Yes — 14 days with access to most features. No credit card required to start.
Garantia de reembolso: Keap does not publicly advertise a standard money-back policy. Check with their team at signup.
📌 Observação: Keap’s pricing scales based on the number of contacts and users. The base plan starts at $299/month (billed monthly) or $249/month (billed annually) for up to 1,500 contacts and 2 users. Additional users cost $35/month each.
⚠️ Warning: Keap also requires an onboarding/implementation package at signup. This adds a one-time cost starting from $1,500. Factor this into your total budget before committing.
Key Benefits of Keap
Here is why Keap stands out from other CRM platforms:
- Visual Campaign Builder: Keap’s drag-and-drop Campaign Builder lets you create complex “when-then” automations. You can automate follow-ups, lead scoring, and nurturing sequences without writing a single line of code.
- Pagamentos integrados: Keap includes invoicing and payment processing directly in the platform. You do not need a third-party tool to collect money from clients.
- Pontuação de liderança: Keap scores each lead based on their engagement level. This helps your sales team know who to contact first and when.
- 99.5% Email Deliverability: Keap claims one of the highest email deliverability rates in the industry. Your campaigns are more likely to hit the caixa de entradaNão é spam.
- Dedicated Negócios Line: Keap provides a separate phone number for business calls and texts. This keeps your personal and professional communications separate.
- Automação com Inteligência Artificial: Keap’s ferramentas de IA draft email copy and suggest workflow optimizations. You can describe what you need in plain language and the AI builds it for you.
Keap Pros & Cons
✅ Pros
- All-in-one platform: CRM, email, payments, and automation in one place
- Powerful Campaign Builder with hundreds of pre-built workflow templates
- Dedicated customer success manager included with every plan
- Integrates with 2,500+ third-party tools and apps
- Saves users an average of 10 hours per week through automation
❌ Cons
- High starting price at $299/month — not ideal for early-stage startups
- Mandatory implementation package adds significant one-time cost
- Steep learning curve for new CRM users
- SMS marketing only available in the U.S. and Canada
O que é o Salesmate?
Salesmate is a cloud-based CRM built for sales teams that want speed and flexibility.
It is an all-in-one platform for sales, marketing, and customer support.
Salesmate helps you manage your pipeline, automate follow-ups, and close deals faster.
It is used by businesses of all sizes — from startups to Fortune 500 companies.
Vendedor
Salesmate is a flexible, budget-friendly CRM that lets sales teams move fast. It includes built-in calling, email tracking, a visual pipeline, and Sandy AI to handle routine tasks — all at a fraction of Keap’s cost.
Salesmate Pricing
Here is what Salesmate costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 23 por usuário por mês | Small teams getting started with CRM |
| Pró | US$ 39 por usuário por mês | Growing teams needing advanced features |
| Negócios | US$ 63 por usuário por mês | Larger teams wanting full automation |
Teste grátis: Yes — 15 days with no credit card required.
Garantia de reembolso: Salesmate does not publicly list a formal money-back guarantee. Confirm cancellation terms before subscribing.
📌 Observação: Salesmate pricing is per user per month. A 3-person team on the Pro plan would pay $117/month. This is much more affordable than Keap for smaller teams.
⚠️ Warning: Some users have reported that Salesmate can delete leads if a payment is missed. Back up your contact dados regularly to avoid any data loss issues.
Key Benefits of Salesmate
Here is why Salesmate is worth considering:
- Sandy Assistente de IA: Salesmate’s built-in AI automates routine tasks, drafts emails, and summarizes calls. It handles data entry so your reps can focus on selling.
- Built-in Calling: Salesmate includes call recording, voicemail drops, and a meeting agendador out of the box. You do not need a separate phone system.
- Gestão visual de pipelines: The drag-and-drop pipeline gives you a clear view of every deal. You can track progress and spot bottlenecks at a glance.
- Multi-Channel Automation: Salesmate supports drip campaigns across email, texto, and calls. You can build multi-step journeys to nurture leads automatically.
- 700+ Integrations: Salesmate connects with Google Workspace, Microsoft apps, Slack, Zapier, and hundreds more. It fits into your existing workflow easily.
- Colaboração em equipe: Tag teammates, share notes, and view full communication histories in one place. Your whole team stays on the same page.
Salesmate Pros & Cons
✅ Pros
- Very affordable starting at $23/user/month — great for budget-conscious teams
- 15-day free trial with no credit card required
- Built-in calling, recording, and voicemail drops — no extra tool needed
- Sandy AI handles admin tasks and summarizes calls automatically
- Highly customizable to fit unique sales processes
❌ Cons
- Some users report bugs in the email template editor and automation journeys
- Marketing automation is less powerful than Keap’s Campaign Builder
- Possible data loss if a payment is missed — risky for active businesses
Comparação de recursos
Ready to see how Keap and Salesmate stack up feature by feature?
We tested 9 key areas to help you decide which CRM fits your business best.
| Recurso | Keap | Vendedor |
|---|---|---|
| Preço inicial | US$ 299/mês | US$ 23 por usuário por mês |
| Teste grátis | ✅ 14 days | ✅ 15 days |
| Visual Automation Builder | ✅ | ✅ |
| Built-in Payments | ✅ | ❌ |
| Pontuação de liderança | ✅ | ❌ |
| Chamadas integradas | ✅ (U.S. only) | ✅ |
| Construtor de Páginas de Destino | ✅ | ❌ |
| IA Assistente | ✅ Keap AI | ✅ Sandy AI |
| E-commerce Tools | ✅ | ❌ |
| Ideal para | Pequena empresa tudo-em-um | Sales-focused teams |
1. Construtor de Automação
Keap: Keap’s Campaign Builder is one of the most powerful automation tools for small businesses. You build visual “when-then” workflows using drag and drop — no coding needed. There are hundreds of pre-built templates covering follow-ups, lead nurturing, onboarding, and more. Keap users report saving an average of 10 hours per week thanks to automation.
Vendedor: Salesmate offers an automation journey builder that handles multi-channel drip campaigns and follow-ups. It covers email, text, and call sequences. The builder is clean and easy to use, though it lacks the depth of Keap’s template library. It works well for standard sales follow-up workflows.
⚠️ Warning: Salesmate users have reported occasional bugs in the automation journey editor. Test your workflows thoroughly before going live with important campaigns.
2. CRM & Contact Management
Keap: Keap’s CRM stores contact data, meeting histories, payments, invoices, and notes in one place. You can create custom fields and filter contacts with tags and segments. The platform also tracks every automated action a contact has received, giving you a full picture of each customer journey.
Vendedor: Salesmate’s Contact and Deal Intelligence feature brings together emails, calls, and notes in a single view. It auto-enriches contacts and tracks all communications automatically. Team members can tag each other, share notes, and view full histories so no one misses a beat on a deal.
3. Email & Text Marketing
Keap: Keap lets you send broadcast and 1-on-1 emails, plus trigger automated sequences based on contact behavior. It claims a 99.5% email deliverability rate — one of the highest in the industry. You can use modern templates or build your own. Hyper-targeted campaigns are possible through CRM tags and segments. Text marketing is available for U.S. and Canadian users.
Vendedor: Salesmate includes email templates, email tracking, and multi-channel drip sequences. You can send emails directly from inside Gmail with the Salesmate extension. Email tracking shows you when a contact opens your message, so you know the best time to follow up.
⚠️ Warning: Keap requires DKIM authentication setup before you can send email campaigns. Set this up before your trial ends to avoid delays in launching your first campaign.
4. Gestão do Pipeline de Vendas
Keap: Keap provides a drag-and-drop visual sales pipeline to manage and track deals. You can prioritize leads using the built-in lead scoring tool, which ranks each prospect by engagement level. Pipeline management integrates directly with automation — a deal moving to a new stage can trigger a new workflow automatically.
Vendedor: Salesmate’s visual pipeline lets you track deals and manage sales activities across multiple pipelines. You can customize stages to match your exact sales process. The Manage Deals feature gives reps a clear view of where every deal stands, what actions are needed, and which deals are at risk.
5. Landing Pages & Lead Capture
Keap: Keap includes a built-in landing page builder. You can create and connect multiple landing pages directly to your CRM workflows. Leads captured from a landing page are automatically added to a nurturing sequence. This removes the need for a separate landing page tool like ClickFunnels.
Vendedor: Salesmate offers web forms and chatbots for lead capture. You can create personalized forms that embed on your website or share via a direct link. Chatbots engage visitors automatically and feed lead data straight into the CRM. However, Salesmate does not include a full landing page builder.
6. Recursos de IA
Keap: Keap’s AI tools draft email copy based on natural language prompts. They also suggest optimized automation workflows. You describe what you want to accomplish, and the AI builds the structure for you. This is a big time-saver for business owners who are not marketing experts.
Vendedor: Salesmate’s Sandy AI handles routine administrative work. It drafts emails, summarizes call recordings, and qualifies leads automatically. Sandy AI reduces manual data entry by enriching contacts and logging activities without human input.
7. Integrações
Keap: Keap connects with over 2,500 platforms and tools. This includes payment processors, e-commerce platforms, scheduling apps, and productivity tools. It also has a built-in Zapier integration for connecting to virtually any app that Zapier supports.
Vendedor: Salesmate integrates with over 700 apps including Google Workspace, Microsoft apps, Slack, and Zapier. Users can run workflows directly inside Gmail and connect to all necessary APIs. While the integration count is lower than Keap, most teams will find everything they need.
8. Relatórios e análises
Keap: Keap provides dashboards across CRM, sales, marketing, billing, and operations. You can see which campaigns are converting, which leads are engaged, and how much revenue you have collected. Custom reports give your team deeper insights for making data-driven decisions.
Vendedor: Salesmate includes reporting dashboards that show sales performance, pipeline health, and team activity. The analytics help managers spot which reps are on track and which deals need attention. Reports can be customized to match your business metrics.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | Vendedor |
|---|---|---|
| Entry Plan | $299/month (monthly billing) | US$ 23 por usuário por mês |
| Mid-Tier Plan | Scales by contacts/users | US$ 39 por usuário por mês |
| Top Plan | Scales by contacts/users | US$ 63 por usuário por mês |
| Teste grátis | 14 days | 15 days |
| No-Card Trial | ✅ | ✅ |
Keap: Keap’s pricing is higher than most CRMs in its class. You get the full platform — CRM, email, automation, payments, and e-commerce — from day one. The cost is justified if you would otherwise pay for several separate tools. However, the mandatory onboarding package adds a significant upfront cost.
Vendedor: Salesmate is significantly more affordable, especially for small teams. A single-user plan starts at just $23/month. The per-user model means costs stay low until your team grows. There is no mandatory onboarding fee, making it easier to get started without a big upfront investment.
💡 Test Result: Salesmate is dramatically cheaper for small teams. A 3-person team pays roughly $69–$189/month on Salesmate vs $299+ on Keap. If budget is your top concern, Salesmate wins this round clearly.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Vendedor | Starts at $23/user vs $299 flat |
| All-in-one (CRM + payments) | Keap | Built-in invoicing and e-commerce |
| Sales team speed | Vendedor | Faster setup, cleaner UI |
| Deep marketing automation | Keap | 500+ campaign templates |
| Built-in phone calling | Vendedor | Global calling without U.S. restriction |
| Lead scoring | Keap | Engagement-based scoring built in |
| Ideal para iniciantes | Vendedor | Shorter learning curve |
💰 Your Budget
Salesmate is the clear winner for budget-conscious teams. A solo user pays $23/month vs Keap’s $299/month entry price plus onboarding fees. If you are a startup or a freelancer, Salesmate lets you access a full CRM without breaking the bank.
🔌 Your Tech Stack
Both tools connect with popular apps. Keap links with 2,500+ platforms including e-commerce tools. Salesmate covers 700+ apps and works inside Gmail and Microsoft Outlook. If you rely heavily on Google Workspace or Microsoft apps, Salesmate may feel more natural.
📝 Your Sales Process
Salesmate is built for active sales teams that want to move leads through a pipeline quickly. Keap is better for businesses that need marketing automation to run alongside their sales process. If you send a lot of nurturing campaigns and need complex workflows, Keap gives you more control.
🎓 Your Experience Level
New CRM users will find Salesmate easier to learn. Keap has a steeper learning curve but offers a dedicated customer success manager, onboarding coaching, and training webinars to help you get started. If you have used CRM tools before, Keap’s depth becomes a big advantage.
🆓 Free Trials and Demos
Both platforms offer free trials with no credit card required. Salesmate gives you 15 days and Keap gives you 14 days. Try both before deciding — the hands-on experience will tell you far more than any review can.
🛟 Support Options
Keap offers 24/7 chat support, email support, and phone support on weekdays for U.S. customers. Every plan includes a dedicated customer success manager. Salesmate’s support team is praised for being quick and responsive, though it does not include a dedicated success manager by default.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Keap to Salesmate?
✅ What you’ll gain:
- Much lower monthly cost — especially for small and growing teams
- Global built-in calling without U.S.-only restrictions
- Simpler UI with a shorter learning curve for new team members
❌ What you’ll lose:
- Built-in invoicing and payment processing
- Lead scoring based on engagement behavior
- Dedicated landing page builder connected to your automation workflows
📋 How to switch:
- Export your contacts and deal data from Keap using the built-in export tool
- Create your Salesmate account and start the 15-day free trial
- Import your contacts via CSV and rebuild your pipeline stages in Salesmate
🔄 Switching from Salesmate to Keap?
✅ What you’ll gain:
- Powerful Campaign Builder with hundreds of pre-built automation templates
- Built-in invoicing, payment processing, and e-commerce capabilities
- Lead scoring to prioritize the hottest prospects automatically
❌ What you’ll lose:
- Lower per-user pricing flexibility for growing teams
- Sandy AI’s automatic call summarization feature
- Global calling without geographic restrictions
📋 How to switch:
- Export your contacts, deals, and notes from Salesmate as a CSV file
- Start Keap’s 14-day free trial and work with your dedicated success manager
- Import your data using Keap’s free migration service and rebuild your workflows
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Vendedor |
| 🤖 Automation Depth | Keap |
| 📧 Email Marketing | Keap |
| 🎯 Lead Management | Keap |
| 👶 Ease of Use | Vendedor |
| 🔌 Integrations | Keap |
| 📞 Built-in Calling | Vendedor |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 7 categories in our head-to-head comparison.
Best for: Small business owners, solopreneurs, service-based businesses needing automation
Keap and Salesmate solve different problems.
Keap is the better all-in-one platform for small business owners. It handles CRM, marketing automation, payments, and e-commerce without needing extra tools.
Salesmate is the better choice for lean sales teams that want a fast, affordable CRM with great calling features.
If your priority is budget and simplicity, Salesmate is hard to beat.
But if you need deep automation, lead scoring, and built-in payments, Keap pays for itself quickly.
Start your free trial today and find out which one clicks for your business.
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: ease of use, built-in e-commerce tools
GoHighLevel wins on: agency white-labeling, broader marketing suite
Keap vs Pipedrive
Keap wins on: marketing automation depth, built-in payments
Pipedrive wins on: sales pipeline UX, lower starting price
Keap vs ActiveCampaign
Keap wins on: payment processing, e-commerce tools
ActiveCampaign wins on: email marketing features, lower entry price
Keap wins on: small business focus, built-in invoicing
HubSpot wins on: free CRM tier, enterprise scalability
Keap wins on: CRM depth, contact management
ClickFunnels wins on: funnel building, page design flexibility
Keap vs Povo
Keap wins on: automation workflows, email deliverability
Folk wins on: simplicity, team collaboration features
Keap wins on: full CRM functionality, marketing automation
Instantly wins on: cold email outreach volume, inbox aquecimento
Keap vs ClickUp
Keap wins on: sales automation, email marketing
ClickUp wins on: project management, task tracking
Keap wins on: marketing automation, payment tools
Monday CRM wins on: visual project views, team workflows
Keap vs CRM Cápsula
Keap wins on: automation depth, email marketing
Capsule CRM wins on: simplicity, affordable plans
Keap wins on: marketing automation, payment integration
Insightly wins on: project management, G Suite integration
Keap wins on: marketing automation, e-commerce tools
Freshsales wins on: free plan availability, phone system
Keap vs Salesforce
Keap wins on: simplicity, small business focus, all-in-one value
Salesforce wins on: enterprise features, advanced customization
Keap vs Zendesk
Keap wins on: sales automation, marketing campaigns
Zendesk wins on: customer support ticketing, help desk features
More of Salesmate Compared
Here’s how Salesmate stacks up against other competitors:
Salesmate wins on: simplicity, per-user pricing flexibility
GoHighLevel wins on: marketing suite, agency tools
Salesmate wins on: built-in calling, pipeline management
ActiveCampaign wins on: email marketing automation depth
Salesmate wins on: affordable paid plans, built-in calling
HubSpot wins on: free CRM tier, marketing tools
Salesmate wins on: CRM and pipeline tools, team collaboration
ClickFunnels wins on: landing page builder, sales funnel design
Salesmate wins on: sales automation, built-in phone features
Folk wins on: contact enrichment, lightweight feel
Salesmate wins on: full CRM pipeline, team features
Instantly wins on: e-mail frio volume, inbox rotation
Salesmate wins on: sales CRM features, email tracking
ClickUp wins on: task management, free plan generosity
Salesmate wins on: built-in calling, sales automation
Monday CRM wins on: visual dashboards, project views
Salesmate wins on: automation journeys, calling features
Capsule CRM wins on: simplicity, entry-level pricing
Salesmate wins on: built-in calling, AI features
Insightly wins on: project management, G Suite integration
Salesmate wins on: automation journeys, team collaboration
Freshsales wins on: free plan, lead scoring
Salesmate wins on: affordability, ease of use for SMBs
Salesforce wins on: enterprise customization, app marketplace size
Salesmate wins on: sales pipeline, deal tracking
Zendesk wins on: customer support ticketing, help center tools
Perguntas frequentes
What is Keap used for?
Keap is an all-in-one CRM and marketing automation platform for small businesses. It helps you manage contacts, automate email campaigns, track sales pipelines, send invoices, and process payments — all from one platform. Businesses use Keap to reduce manual work and grow faster with less effort.
What is Salesmate used for?
Salesmate is a sales CRM designed to help teams manage their pipeline, automate follow-ups, and close more deals. It includes built-in calling, email tracking, meeting scheduling, and Sandy AI to handle routine tasks. It is used by sales-focused teams in SaaS, real estate, healthcare, and more.
Is Keap easy to use?
Keap has a moderate learning curve due to its many features. However, it provides a dedicated customer success manager, onboarding coaching, video tutorials, and training webinars to help new users. Most users report being comfortable with the platform within a few weeks of consistent use.
What is the difference between Keap and Salesmate?
Keap is a full-featured small business platform with CRM, marketing automation, e-commerce, and payments in one place. Salesmate is a lighter, sales-first CRM with strong pipeline tools and built-in calling. Keap costs more but replaces multiple tools. Salesmate is cheaper and easier to start with.
What are the limitations of Keap?
Keap’s main limitations include its high starting price, mandatory onboarding fee, and a steeper learning curve for beginners. SMS marketing is only available in the U.S. and Canada. Pricing also scales quickly as your contact list grows, which can make it expensive for consumer-facing businesses.
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