📊 Our Test Results:
- 🎯 Profundidade da automação: GoHighLevel has multi-step workflows vs Thryv’s basic sequences — GoHighLevel wins
- 💰 Pricing Value: GoHighLevel starts at $97/month vs Thryv’s $244/month — GoHighLevel wins
- 🏪 Local Business Tools: Thryv has reputation management across 60+ sites vs GoHighLevel’s basic tools — Thryv wins
- ⚙️ Características da agência: GoHighLevel offers white-labeling; Thryv does not — GoHighLevel wins
- 🛟 Facilidade de uso: Thryv is simpler for non-technical owners; GoHighLevel has a steep curve — Thryv wins
Are you stuck choosing between two very different marketing platforms?
GoHighLevel vs Thryv both promise to simplify your business. But they serve very different people.
One is built for digital agencies. The other is built for local service businesses.
I spent three weeks testing both tools on real campaigns. I looked at pricing, automation, CRM features, and ease of use.
By the end of this article, you’ll know exactly which platform fits your needs.
Visão geral
To give you the most accurate comparison, I tested GoHighLevel and Thryv side by side.
I used each platform to manage leads, set up automations, and track campaign results.
I’m sharing my hands-on experience so you can make the right call faster.
O que é GoHighLevel?
GoHighLevel is an all-in-one marketing and CRM platform built for digital agencies.
It combines funnels, email marketing, SMS, automation, and client management in one place.
Agencies use it to manage their own clients without needing multiple tools.
🏆 Winner: GoHighLevel
GoHighLevel replaces your entire marketing stack. Agencies use it to run funnels, automate follow-ups, and white-label the whole platform for clients.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Small agencies and solo marketers |
| Ilimitado | US$ 297/mês | Growing agencies with multiple clients |
Teste grátis: GoHighLevel offers a 14-day free trial. No credit card is required to start.
Garantia de reembolso: GoHighLevel does not advertise a money-back guarantee after the trial ends.
📌 Observação: The Unlimited plan adds API access, a branded desktop app, and unlimited sub-accounts for client management. The Starter plan limits you to one account.
⚠️ Warning: Some users report GoHighLevel can feel buggy and complex at first. Budget extra time for onboarding before going live with clients.
Key Benefits of GoHighLevel
Here’s why GoHighLevel stands out from the competition:
- White-Label Ready: Agencies can rebrand the entire platform. You can sell it as your own software to clients.
- Unlimited Funnels & Landing Pages: Build as many sales funnels as you need. There’s no cap on the Unlimited plan.
- Built-in Phone System (LC Phone): GoHighLevel includes a telephony system. It’s cheaper than paying for Twilio separately.
- Multi-Channel Automation: Set up workflows that trigger across SMS, email, and calls. One automation can handle the entire follow-up sequence.
- Membership Site Construtor: Create online courses and gated content directly inside the platform. No need for a separate tool like Kajabi.
- Appointment Booking: Clients can self-schedule directly into your calendar. It reduces back-and-forth emails completely.
GoHighLevel Pros & Cons
✅ Pros
- White-label capabilities for agencies
- Replaces 10+ tools in one platform
- Powerful multi-step automation workflows
- Affordable starting price at $97/month
- Unlimited funnels and sub-accounts on Unlimited plan
❌ Cons
- Curva de aprendizado acentuada para iniciantes
- Can be buggy — users report occasional glitches
- Not designed for local service businesses
- No formal money-back guarantee after trial
O que é Thryv?
Thryv is a cloud-based business management platform built for small and local service businesses.
It helps owners manage appointments, invoices, reputation, and customer communication in one place.
Thryv is known for being easy to use and having hands-on support for non-technical users.
Thryv
Thryv gives local service businesses everything in one place. Manage bookings, payments, reviews, and customer messages without needing a tech background.
Preços do Thryv
Here’s what Thryv costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | $ 244/mês | Local businesses running marketing campaigns |
| Keap | US$ 299/mês | Businesses needing advanced CRM and automation |
Teste grátis: Thryv offers a demo. Paid plan trial availability varies by package.
Garantia de reembolso: Thryv’s refund policy depends on the contract terms agreed at sign-up.
📌 Observação: Thryv’s pricing is significantly higher than GoHighLevel. The Marketing Center plan is designed for local businesses running ongoing campaigns, not just CRM management.
⚠️ Warning: Thryv may require a contract commitment. Always confirm contract length and cancellation terms before signing up to avoid unexpected charges.
Key Benefits of Thryv
Here’s why Thryv stands out for local service businesses:
- Reputation Management: Thryv monitors and manages your reviews across 60+ sites. It’s one of the best tools for local business reputation control.
- Faturamento e Pagamentos: Send invoices and accept payments linked directly to your bank account. This positively affects cash flow for service businesses.
- Centralized Inbox: SMS, email, social DMs, and voicemail all land in one place. You never miss a customer message.
- Industry-Specific Fields: Thryv provides tailored CRM fields for industries like pet services and home services. You don’t have to build it from scratch.
- Non-Technical Support: Thryv is known for high-quality, hands-on support. It’s ideal for business owners who aren’t tech-savvy.
- Online Booking: Customers can book appointments and pay invoices online. It reduces admin work without requiring complex setup.
Thryv Pros & Cons
✅ Pros
- Easy to use for non-technical business owners
- Strong reputation management across 60+ sites
- Built-in invoicing and payment processing
- Industry-specific CRM fields out of the box
❌ Cons
- Expensive — starts at $244/month
- No white-label option for agencies
- Limited advanced automation compared to GoHighLevel
- Possible contract lock-in
Comparação de recursos
Ready to dive into a detailed comparison of GoHighLevel vs Thryv?
We’ll explore 9 key features to help you decide which platform fits your needs.
| Recurso | GoHighLevel | Thryv |
|---|---|---|
| Preço inicial | US$ 97/mês | $ 244/mês |
| Teste grátis | ✅ 14 days | ✅ Demo available |
| White-Label / Agency Mode | ✅ | ❌ |
| Funis de Vendas | ✅ Unlimited | ❌ |
| Automação de marketing | ✅ Advanced | ✅ Basic |
| Invoicing & Payments | ✅ Basic | ✅ Advanced |
| Reputation Management | ✅ Basic | ✅ Advanced (60+ sites) |
| Membership Sites | ✅ | ❌ |
| Industry-Specific CRM | ❌ | ✅ |
| Ideal para | Digital agencies | Local service businesses |
1. Automação de Marketing
GoHighLevel: GoHighLevel has one of the most powerful automation builders on the market. You can set up multi-step workflows that trigger across SMS, email, voicemail drops, and calls. Each step can branch based on user behavior, like whether someone opened an email or booked an appointment.
Thryv: Thryv offers basic automation for appointment reminders and follow-up messages. It handles the essentials well for pequenas empresas. But it doesn’t match GoHighLevel’s depth for complex multi-channel sequences.
⚠️ Warning: GoHighLevel’s automation builder has a steep learning curve. If you’re new to marketing tools, plan for a few days of training before building complex sequences.
2. CRM & Lead Management
GoHighLevel: GoHighLevel tracks leads across every touchpoint — calls, emails, forms, and messages. You can score leads, assign them to pipelines, and trigger automations based on their status. It’s built for agencies managing multiple client pipelines at once.
Thryv: Thryv’s CRM is built around the customer relationship, not the sales funnel. It includes industry-specific fields for businesses like pet groomers, contractors, and home services. All customer history, notes, and messages live in one tidy profile.
3. Funis de Vendas e Páginas de Destino
GoHighLevel: GoHighLevel lets you build unlimited funnels and landing pages inside the platform. You can track funnel performance and measure ROI directly. This makes it a strong ClickFunnels alternative for agency clients.
Thryv: Thryv does not offer a dedicated funnel builder. It focuses on getting local customers to book and pay — not on building full marketing funnels. If you need funnels, Thryv is not the right pick.
✅ Test Result: GoHighLevel’s funnel builder is on par with dedicated tools like ClickFunnels. Agencies can replace an extra $97-$297/month tool with what’s already in GoHighLevel.
4. Gestão de Reputação
GoHighLevel: GoHighLevel includes reputation management features like automated review requests. You can send review links via SMS or email after a service. It works, but it doesn’t monitor across dozens of listing sites automatically.
Thryv: Thryv’s reputation management is built for local businesses. It monitors and manages reviews across 60+ platforms including Google, Yelp, and Facebook. This is one of Thryv’s strongest features and a clear win over GoHighLevel for local service owners.
5. Invoicing & Payments
GoHighLevel: GoHighLevel has basic payment processing for funnels and online orders. It connects with Stripe for transactions. It’s enough for collecting deposits or product sales, but it’s not a full invoicing system.
Thryv: Thryv has a full invoicing and payment system. Customers can pay invoices online, and funds go directly to your bank account. This is a major cash flow benefit for service businesses that bill by the job.
6. White-Label & Agency Features
GoHighLevel: GoHighLevel’s Agency Pro plan lets you white-label the entire platform. You can sell it to clients under your own brand. This is a huge revenue opportunity that no other platform in this comparison offers.
Thryv: Thryv has no white-label option. It’s designed to be sold directly to the end business owner, not resold by agencies. If you manage clients and want to offer them a branded tool, Thryv won’t work.
7. Appointment Booking
GoHighLevel: GoHighLevel has a solid appointment booking system with calendar syncing. Leads can self-book from landing pages or funnels. Automated reminders go out via SMS and email to reduce no-shows.
Thryv: Thryv’s booking system is built specifically for service businesses. Customers can book and pay in one step directly from your business profile. It’s simpler to set up and requires no funnel building.
8. Social Media Management
GoHighLevel: GoHighLevel includes basic mídias sociais posting and scheduling features. It’s not as deep as a dedicated tool like Hootsuite, but it covers the basics for agency clients who need to stay active.
Thryv: Thryv has a dedicated social media management module. It handles scheduling and publishing for local business profiles. It also ties social DMs into the centralized inbox so nothing gets missed.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | GoHighLevel | Thryv |
|---|---|---|
| Entry Plan | US$ 97/mês | $ 244/mês |
| Upper Plan | US$ 297/mês | US$ 299/mês |
| Teste grátis | 14 days | Demo only |
GoHighLevel: GoHighLevel is far more affordable at the entry level. The Starter plan at $97/month covers most agency needs. You can run multiple client accounts on the Unlimited plan for $297/month, which still costs less than Thryv’s entry plan.
Thryv: Thryv’s pricing starts at $244/month, which is steep for a small local business. The higher price reflects its all-in-one local business management tools. But if you only need basic CRM and booking, the cost is hard to justify compared to GoHighLevel.
💡 Test Result: GoHighLevel saves you $147/month compared to Thryv’s entry plan. Over a year, that’s $1,764 saved — enough to cover a part-time VA or extra ad spend.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| White-label software for clients | GoHighLevel | Only platform with full white-label |
| Local review management (60+ sites) | Thryv | Best reputation management built-in |
| Affordable entry-level plan | GoHighLevel | $147/month cheaper at entry level |
| Invoicing & job-based payments | Thryv | Full invoicing system with bank link |
| Sales funnels & lead generation | GoHighLevel | Unlimited funnels and landing pages |
| Simple setup for non-tech owners | Thryv | Easier UI and hands-on support |
💰 Your Budget
GoHighLevel starts at $97/month, which is $147 less than Thryv’s entry plan. If budget is tight, GoHighLevel gives you far more features per dollar.
🔌 Your Tech Stack
GoHighLevel integrates with Stripe, Zapier, and most major marketing tools via API. Thryv works well as a standalone platform and is less focused on deep integrations.
📝 Your Business Type
GoHighLevel is for digital agencies and marketers who manage multiple clients. Thryv is for plumbers, pet groomers, contractors, and other local service providers.
🎓 Your Experience Level
Thryv is easier to learn and has more hands-on support for beginners. GoHighLevel requires more setup time but rewards you with far more power once you learn it.
🆓 Free Trials and Demos
GoHighLevel offers a 14-day free trial with no credit card needed. Thryv provides a demo. Try GoHighLevel first if you want hands-on access before buying.
🛟 Support Options
Thryv is praised for high-quality, responsive support that works well for non-technical users. GoHighLevel’s support is decent but the platform’s complexity means you’ll need it more often.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to Thryv?
✅ What you’ll gain:
- Full invoicing and online payment system linked to your bank
- Reputation management across 60+ review sites
- Easier setup and hands-on support for non-technical users
❌ What you’ll lose:
- White-label and agency client management capabilities
- Unlimited sales funnels and landing page builder
- Advanced multi-step automation workflows
📋 How to switch:
- Export your contacts and pipeline dados from GoHighLevel via the data export tool
- Create your Thryv account and import your contact list via CSV
- Set up your business profile, booking page, and payment settings in Thryv
🔄 Switching from Thryv to GoHighLevel?
✅ What you’ll gain:
- Full white-label capabilities to sell your own branded platform
- Unlimited sales funnels, websites, and landing pages
- Advanced multi-channel automation that handles entire follow-up sequences
❌ What you’ll lose:
- Deep reputation management across 60+ review platforms
- Full invoicing system with direct bank account linking
- Industry-specific CRM fields for local service businesses
📋 How to switch:
- Export your customer data from Thryv via the account settings data export option
- Set up your GoHighLevel account and import contacts via CSV upload
- Rebuild your booking workflows and automations in GoHighLevel’s workflow builder
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | GoHighLevel |
| 🚀 Marketing Automation | GoHighLevel |
| 🏪 Reputation Management | Thryv |
| 💳 Invoicing & Payments | Thryv |
| 🎯 Sales Funnels | GoHighLevel |
| 👶 Ease of Use | Thryv |
| 🔌 Agency Features | GoHighLevel |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GoHighLevel
GoHighLevel wins 5 out of 7 categories.
Best for: Digital agencies, marketing consultants, businesses needing advanced automation
GoHighLevel and Thryv serve completely different audiences.
GoHighLevel is built for agencies and marketers who need automation, funnels, and white-labeling.
Thryv is built for local service businesses like contractors, pet groomers, and home service providers.
Thryv wins on reputation management, payments, and ease of use for non-technical owners.
But if you need a powerful all-in-one platform that saves money and scales with your agency, GoHighLevel is the better choice.
Now go pick the right tool and grow your business faster!
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
GoHighLevel vs Pipedrive
GoHighLevel wins on: Built-in funnels, white-labeling, SMS automation
Pipedrive wins on: Cleaner CRM UI, easier pipeline management
GoHighLevel wins on: Pricing, funnel builder, white-label option
Keap wins on: Email marketing depth, e-commerce integrations
GoHighLevel vs ActiveCampaign
GoHighLevel wins on: All-in-one platform, built-in phone system
ActiveCampaign wins on: Email automation depth, deliverability
GoHighLevel wins on: Pricing for agencies, white-labeling, SMS tools
HubSpot wins on: Free plan features, inbound marketing tools
GoHighLevel wins on: Full CRM + funnel combo, lower price
ClickFunnels wins on: Funnel templates, brand recognition
GoHighLevel vs Povo
GoHighLevel wins on: Automation, funnels, telephony
Folk wins on: Simpler CRM for relationship management
GoHighLevel vs Imediatamente
GoHighLevel wins on: Full marketing platform, not just email
Instantly wins on: E-mail frio outreach volume and deliverability
GoHighLevel vs ClickUp
GoHighLevel wins on: Marketing automation, sales funnels, CRM
ClickUp wins on: Project management, team collaboration
GoHighLevel wins on: Marketing tools, automation, white-label
Monday CRM wins on: Visual pipeline management, team workflows
GoHighLevel vs CRM Cápsula
GoHighLevel wins on: Automation depth, funnel building, SMS
Capsule CRM wins on: Simplicity, affordable pricing for small teams
GoHighLevel wins on: Marketing automation, built-in telephony
Insightly wins on: Project management tied to CRM
GoHighLevel wins on: White-label, funnels, agency management
Freshsales CRM wins on: AI-powered lead scoring, native Freshworks integrations
GoHighLevel vs Salesforce
GoHighLevel wins on: Pricing, all-in-one marketing tools, ease of setup
Salesforce wins on: Enterprise scalability, custom development
GoHighLevel vs Zendesk
GoHighLevel wins on: Sales funnels, SMS marketing, white-label
Zendesk wins on: Customer support ticketing and help desk features
More of Thryv Compared
Here’s how Thryv stacks up against other competitors:
Thryv wins on: Local reputation management, ease of use
Keap wins on: Email marketing automation depth, e-commerce
Thryv wins on: Local business tools, invoicing, booking
ActiveCampaign wins on: Email automation, deliverability, affordability
Thryv wins on: Local listing management, payments, non-technical support
HubSpot wins on: Free plan, inbound marketing, reportagem
Thryv wins on: Local business management, invoicing, reputation
ClickFunnels wins on: Sales funnel building, curso online hospedagem
Thryv wins on: Local service features, payments, review management
Folk wins on: Simplicity, affordability, relationship tracking
Thryv wins on: Full business management, not just outreach
Instantly wins on: Cold email volume and deliverability tools
Thryv wins on: Customer-facing tools, CRM, payments
ClickUp wins on: Internal team project management
Thryv wins on: Local business tools, reviews, booking
Monday CRM wins on: Visual pipeline management, team collaboration
Thryv wins on: Payments, reputation management, local tools
Capsule CRM wins on: Simple CRM for small teams on a tight budget
Thryv wins on: Local business management, invoicing, reputation
Insightly wins on: Project and relationship management combo
Thryv wins on: Reputation management, booking, local tools
Freshsales CRM wins on: AI lead scoring, sales pipeline features
Thryv wins on: Ease of use, local business features, pricing for small businesses
Salesforce wins on: Enterprise-scale CRM, custom development
Thryv wins on: Booking, payments, local reputation management
Zendesk wins on: Customer support ticketing and service tools
Perguntas frequentes
What is GoHighLevel used for?
GoHighLevel is an all-in-one marketing and CRM platform used mainly by digital agencies. It combines funnels, SMS marketing, email automation, appointment booking, and white-labeling in one tool. Agencies use it to manage all their client accounts from a single dashboard.
What type of software is Thryv?
Thryv is a cloud-based business management platform built for small local service businesses. It covers CRM, invoicing, reputation management, appointment booking, and social media management. It’s designed for non-technical business owners who want everything in one place.
What is the former name of Thryv?
Thryv was formerly known as DexYP, which itself came from the merger of Dex Media and YP Holdings. YP Holdings was previously associated with the Yellow Pages brand. The company rebranded to Thryv to reflect its shift toward digital business tools.
Who are the competitors of GoHighLevel?
GoHighLevel’s main competitors include HubSpot, ActiveCampaign, Keap, ClickFunnels, and Salesforce. For agencies specifically, it also competes with tools like Pipedrive and Monday CRM. GoHighLevel stands out by combining all these functions into one white-label platform.
Is GoHighLevel better than Thryv?
GoHighLevel is better for digital agencies and marketers who need automation, funnels, and white-label features. Thryv is better for local service businesses that need invoicing, reputation management, and simple booking tools. The best choice depends on whether you run an agency or a local service business.
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