HubSpot을 활용하여 2026년 중소기업을 확장하는 방법

빠른 시작

이 가이드에서는 HubSpot의 모든 기능을 다룹니다.

• 시작하기 — Create your HubSpot account and basic setup
• 마케팅 플랫폼 사용 방법 — Run email campaigns, landing pages, and forms from one place
• 콘텐츠 정렬 사용 방법 — Plan, publish, and organise blog posts and web pages
• 전자상거래 관리 사용 방법 — Connect your store, track orders, and recover abandoned carts
• AI 자동화 사용 방법 — Hand repetitive follow-ups and data entry to Breeze AI agents
• 보고서 및 분석 사용 방법 — Build dashboards that track lead conversion and revenue
• 연락처 관리 사용 방법 — Store every contact, company, and deal in one shared record

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

I’ve run HubSpot for three years across two client accounts and tested every feature here.

HubSpot is the CRM most marketing teams end up standardising on.

But most people only ever touch contacts and a single email tool.

This guide shows you how to use HubSpot properly, feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

HubSpot 튜토리얼

This How to Use HubSpot tutorial walks through setup, the six core tools, and the habits that keep data clean.

허브스팟

Keep contacts, emails, deals, and support tickets in one CRM. HubSpot’s free tools cost nothing and scale as your team grows. Start free — no credit card needed.

지금 바로 HubSpot을 사용해 보세요 →

전체 리뷰 읽기 →

허브스팟 대안 →

HubSpot 시작하기

Before any feature makes sense, finish this one-time setup.

약 3분 정도 걸립니다.

Here’s what the platform looks like in daily use:

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to hubspot.com and click Get free CRM.

Enter your work email, then sign up with your name and company details.

Your HubSpot account starts on the free tier automatically.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 위해서요.

Step 2: Install the Tracking Code

HubSpot is browser-based, so there’s nothing to download.

Open Settings, then Tracking & Analytics, and copy the tracking script.

Paste it before the closing body tag on your site.

This is what tracking unlocks — email opens, clicks, and page views per contact.

✓ 검문소: The tracking status turns green within a few minutes.

Step 3: Import Data and Set Lifecycle Stages

Audit your spreadsheet first and delete duplicates and dead addresses.

Bad data imported on day one haunts every report you build afterwards.

Then import contacts and companies from your old CRM.

Set Lifecycle Stages next: Subscriber, Lead, MQL, SQL, Opportunity, Customer.

These stages decide which contacts your workflows and reports pick up later.

Agree naming conventions for properties, lists, and workflows on day one.

HubSpot 마케팅 플랫폼 사용 방법

마케팅 플랫폼 lets you run email, landing pages, and forms from one dashboard.

다음은 단계별 사용 방법입니다.

Step 1: Open the Marketing Menu

Click Marketing in the left sidebar menu.

Tools sit in categories based on how they support your process.

What you see depends on your permissions and subscription.

Marketing Hub Starter unlocks email sending; the free tier caps daily volume.

Step 2: Build a Landing Page and Form

Pick Landing Pages, choose a template, and drop in a form.

Every submission lands straight in the CRM as a new contact.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your form appears live on the published page.

Step 3: Send a Behaviour-Triggered Email

Create a workflow that fires on a form submission or page visit.

Personalise the email with contact properties like first name and industry.

How to Use HubSpot Content Arranger

콘텐츠 구성 lets you plan, write, and publish blog posts and site pages.

다음은 단계별 사용 방법입니다.

Step 1: Open Content Tools

Go to Content, then Blog, and click Create blog post.

The editor handles drafting, SEO fields, and scheduling in one screen.

Content tools sit under the same menu as landing pages and website pages.

Step 2: Set Topics and Internal Links

Assign each post a topic cluster and link related pages together.

HubSpot flags missing meta descriptions and weak title tags as you write.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The SEO panel shows no red warnings.

Step 3: Schedule and Track

Pick a publish date, then watch views and conversions per post.

How to Use HubSpot E-Commerce Manager

전자상거래 관리 lets you connect your store and track orders inside the CRM.

다음은 단계별 사용 방법입니다.

1단계: 스토어 연결하기

Open the App Marketplace and install the Shopify or WooCommerce app.

Products, orders, and customers sync into HubSpot automatically.

Step 2: Build Abandoned Cart Workflows

Create a workflow triggered by the abandoned cart property.

Send a reminder after one hour, then a discount after a day.

Suppress anyone who completed checkout so buyers never get the discount email.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Test orders appear on the contact record.

Step 3: Segment by Purchase History

Build lists for repeat buyers, lapsed customers, and high-value orders.

HubSpot AI 자동화 사용 방법

일체 포함 오토메이션 hands repetitive work to Breeze AI agents inside your account.

다음은 단계별 사용 방법입니다.

Step 1: Turn On Breeze

Open Settings, find Breeze AI, and switch on the agents you need.

Breeze handles lead enrichment, 회의 transcripts, and common customer queries.

Enrichment fills company size and industry without anyone typing it manually.

Step 2: Set Up Lead Scoring

Score leads on email engagement, page visits, and form fills.

High scorers route to sales automatically instead of sitting in a list.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Scores update on contact records within minutes.

Step 3: Automate Follow-Ups and Tickets

Build sequences that send timed, personalised 쭉 내밀다 without daily effort.

Add rules that create support tickets from inbound chat messages.

HubSpot 보고 및 분석 사용 방법

보고 & 분석 turns raw activity into dashboards your team actually reads.

다음은 단계별 사용 방법입니다.

Step 1: Create a Dashboard

Go to Reporting, then Dashboards, and start from a template.

Sales, marketing, and service templates each ship with sensible defaults.

Step 2: Add the KPIs That Matter

Track lead conversion rates, email performance, and revenue by source.

Filter each report by owner, pipeline, or date range.

Attribution reports show which blog posts and campaigns actually produced revenue.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each report loads with real data, not zeros.

Step 3: Schedule Email Delivery

Send the dashboard to your team every Monday morning automatically.

How to Use HubSpot Contact Manager

연락처 관리 keeps every contact, company, and deal on one shared record.

다음은 단계별 사용 방법입니다.

Step 1: Create Custom Properties

Add properties for the data your 사업 실제로 필요한 것.

Lead source, industry, and job title are the usual starting three.

Stick to your naming convention so nobody creates a second Industry field.

Step 2: Build Your Deal Pipeline

Match stages to your real process: Prospecting, Qualification, Demo, Closed-Won.

HubSpot’s defaults include Appointment Scheduled, Qualified to Buy, and Proposal Sent.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: New deals drop into the first pipeline stage.

Step 3: Sync Outside Tools

Use Data Sync to connect Google Contacts, 메일침프, or your help desk.

Operations Hub syncs records both ways, so nobody retypes anything.

HubSpot 전문가 팁 및 바로가기

After three years in the platform, these are the tips I hand new hires.

Most of them save more time than any single automation does.

키보드 단축키

대부분의 사람들이 놓치는 숨겨진 기능들

• HubSpot 아카데미: Free certifications in inbound marketing, email, content, and digital marketing.
• Conversations inbox: Runs team email and live chat from one shared inbox.
• Meetings links: Prospects book your calendar directly and the CRM updates itself.

HubSpot에서 흔히 저지르는 실수를 피하는 방법

Mistake #1: Importing Messy Data

Mistake #2: Building Workflows Too 일찍

Mistake #3: Nobody Owns the Account

HubSpot 문제 해결

Problem: Tracking Shows No Visitors

원인: The script sits in the wrong place or a cache is serving old pages.

고치다: Move the code above the closing body tag, then clear your site cache.

Problem: Marketing Emails Land in Spam

원인: Your sending domain isn’t connected and authenticated in settings.

고치다: Connect the domain, add the DNS records, then warm up with small sends.

Problem: Duplicate Contacts Keep Appearing

원인: Two synced apps write the same person under different email addresses.

고치다: Run the duplicate manager weekly and set email as the unique identifier.

📌 메모: If none of these fix your issue, contact HubSpot support.

HubSpot이란 무엇인가요?

허브스팟 is a CRM platform that joins marketing, sales, and support on one database.

Think of it as a shared filing cabinet that also does the follow-up.

이 간단한 개요를 시청하세요:

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

• 마케팅 플랫폼: Run email campaigns, landing pages, and forms from one place.
• 콘텐츠 구성: Plan, publish, and organise blog posts and web pages.
• 전자상거래 관리: Connect your store, track orders, and recover abandoned carts.
• AI 자동화: Hand repetitive follow-ups and data entry to Breeze AI agents.
• 보고 및 분석: Build dashboards that track lead conversion and revenue.
• 연락처 관리: Store every contact, company, and deal in one shared record.

자세한 내용은 저희 웹사이트를 참조하세요. HubSpot 리뷰.

Every tool above writes back to the same contact record.

HubSpot 가격 정책

다음은 2026년 HubSpot의 비용입니다.

무료 체험: Yes — the Free Tools tier never expires and needs no card.

환불 보장: No refunds on monthly plans, so start free and upgrade later.

💰 최고의 가성비: Starter Customer Platform — sales and marketing tools for $15 per seat.

HubSpot과 대안 비교

HubSpot은 다른 경쟁 업체와 어떻게 비교될까요? 경쟁 구도는 다음과 같습니다.

이 비교 영상을 보세요:

빠른 추천:

• 종합 최고상: HubSpot — one database for marketing, sales, and support
• 최고의 가성비: Pipedrive — cheap seats if you only need a pipeline
• 초보자에게 가장 적합: HubSpot — free tier plus HubSpot Academy training
• 에이전시에 가장 적합합니다: GoHighLevel — client sub-accounts built in

🎯 HubSpot 대안

HubSpot 대안을 찾고 계신가요? 다음은 최고의 옵션들입니다.

• 🚀 고하이레벨: Built for agencies running many client accounts under one login and white label.
• 💰 파이프드라이브: Cheaper per seat with a visual pipeline that sales reps learn in an afternoon.
• ⚡ 킵: Strong small-business automation with invoicing and payments bundled into the same plan.
• 🧠 액티브캠페인: Deeper email automation logic at a lower price than Marketing Hub Professional.
• 🎨 클릭퍼널즈: Funnel-first 건축업자 for anyone selling courses, coaching, or single-product offers.
• 👶 사람들: Lightweight contact CRM for small teams who find HubSpot’s settings overwhelming.
• 🔥 곧: 콜드 이메일 at volume with inbox warm-up that HubSpot deliberately does not offer.
• 🔧 클릭업: Project management first, CRM second — good if delivery matters more than marketing.
• 🌟 월요일 CRM: Colourful boards and easy custom fields for teams already 월요일을 이용하여 일하다.
• 💼 캡슐 고객 관계 관리(CRM): Simple, affordable contact and deal tracking with almost no setup required.
• 🎯 통찰력 있게: Pairs CRM with project delivery, useful for agencies handing off signed deals.
• ⭐ 프레쉬세일즈 CRM: Built-in phone and AI scoring at a friendlier price for outbound sales teams.
• 🏢 세일즈포스: Enterprise depth and customisation, but you’ll need an admin to run it.
• 📊 젠데스크: Support ticketing specialist with better routing than HubSpot’s Service Hub.

전체 목록은 다음을 참조하세요. HubSpot 대안 가이드.

⚔️ HubSpot 비교

다음은 HubSpot이 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 보여주는 표입니다.

• HubSpot vs GoHighLevel: GoHighLevel wins for agencies; HubSpot wins on reporting depth and data hygiene.
• HubSpot vs Pipedrive: Pipedrive is cheaper for pure sales; HubSpot wins once marketing joins in.
• HubSpot vs Keap: Keap bundles payments; HubSpot scales further and has a real free tier.
• HubSpot vs ActiveCampaign: ActiveCampaign has finer email logic; HubSpot has the stronger CRM underneath.
• HubSpot vs ClickFunnels: ClickFunnels builds better funnels; HubSpot keeps the customer record afterwards.
• HubSpot vs Folk: Folk is simpler to learn; HubSpot does far more once you grow.
• HubSpot vs Instantly: Instantly wins on cold outreach; HubSpot wins on nurturing warm inbound leads.
• HubSpot vs ClickUp: ClickUp manages delivery better; HubSpot manages the pipeline and campaigns better.
• HubSpot vs 월요일 고객 관계 관리(CRM): Monday is friendlier visually; HubSpot has stronger email and analytics tools.
• HubSpot vs Capsule CRM: Capsule costs less monthly; HubSpot offers automation Capsule simply does not.
• HubSpot vs Insightly: Insightly links deals to projects; HubSpot leads on marketing and content tools.
• HubSpot vs Freshsales 고객 관계 관리(CRM): Freshsales bundles calling cheaply; HubSpot wins on content and landing pages.
• HubSpot vs Salesforce: Salesforce customises deeper; HubSpot is faster to set up without an admin.
• HubSpot vs Zendesk: Zendesk handles support better; HubSpot connects support back to sales history.

지금 바로 HubSpot을 사용해 보세요

HubSpot의 주요 기능을 모두 사용하는 방법을 배웠습니다.

• ✅ 마케팅 플랫폼
• ✅ 콘텐츠 구성
• ✅ 전자상거래 관리
• ✅ AI 자동화
• ✅ 보고 및 분석
• ✅ 연락처 관리

다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.

대부분의 사람들은 연락처 관리부터 시작합니다.

5분도 채 걸리지 않습니다.

자주 묻는 질문

HubSpot CRM은 무료인가요?

Yes. HubSpot’s Free Tools tier includes contact management, forms, email marketing, and live chat. It never expires and needs no credit card to start.

How do I create a HubSpot account?

Go to hubspot.com, click Get free CRM, then sign up with your work email. Your HubSpot account activates on the free tier immediately.

Is HubSpot Academy free?

Yes. HubSpot Academy offers free certifications in inbound marketing, email marketing, content marketing, and digital marketing. The Marketing Software certification is also free.

HubSpot의 단점은 무엇인가요?

Paid tiers get expensive fast, especially Marketing Hub Professional at $800 per seat. Contract terms are rigid and annual plans rarely allow mid-term downgrades.

How long does HubSpot take to learn?

Basic contact and email work takes an afternoon. Workflows, custom properties, and reporting take a few weeks of regular use to feel natural.