How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

Démarrage rapide

This guide covers every Mailchimp feature:

• Commencer — Create your Mailchimp account and basic setup
• Comment utiliser le marketing par e-mail — Build and send email campaigns from one dashboard
• Comment utiliser l'automatisation marketing — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• Comment utiliser les outils de création de contenu — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

Mailchimp

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email constructeur and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

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Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

Cela prend environ trois minutes.

Here is my personal walkthrough of the setup:

Maintenant, décomposons chaque étape.

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ Point de contrôle: Your new Mailchimp account is live.

Étape 2 : Configurez votre profil d’entreprise

Mailchimp asks for your entreprise name and physical address.

Every email you send needs that physical address in the footer.

Voici à quoi cela ressemble :

✓ Point de contrôle: You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

Comment utiliser le marketing par e-mail Mailchimp

Marketing par e-mail lets you plan, write and send email campaigns from one screen.

Voici comment l'utiliser étape par étape.

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain texte.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Étape 3 : Envoyer ou programmer

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

Comment utiliser l'automatisation marketing de Mailchimp

Commercialisation Automation sends automated emails based on what each subscriber does.

Voici comment l'utiliser étape par étape.

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

Comment utiliser la gestion d'audience Mailchimp

Gestion de l'audience keeps your contact data clean, tagged and easy to search.

Voici comment l'utiliser étape par étape.

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

Comment utiliser Mailchimp pour le marketing sur les réseaux sociaux

Réseaux sociaux Commercialisation lets you post and run ads from the same dashboard.

Voici comment l'utiliser étape par étape.

Étape 1 : Connectez vos comptes

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Étape 3 : Planifiez-le

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

Comment utiliser les outils de création de contenu de Mailchimp

Outils de création de contenu gives you a drag and drop email builder for any layout.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrez l'éditeur d'e-mails

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

Comment utiliser les outils marketing IA de Mailchimp

AI Marketing Tools writes copy, picks send times and suggests designs for you.

Voici comment l'utiliser étape par étape.

Step 1: Open the Creative Assistant

Trouvez le outils d'IA inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the assistant suggest options.

Pick the one that reads clearly in a crowded inbox.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

Comment utiliser les modèles de marketing numérique Mailchimp

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

Voici comment l'utiliser étape par étape.

Étape 1 : Parcourir la bibliothèque

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

Comment utiliser la plateforme de génération de leads Mailchimp

Lead Generation Platform helps you collect email addresses through forms and pages.

Voici comment l'utiliser étape par étape.

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

Analyse et Signalement Outils shows open rates, click rates and revenue for every send.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrez l’onglet Rapports

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

Voici à quoi cela ressemble :

✓ Point de contrôle: The screen matches the example above.

Étape 3 : Exploiter les données

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

Raccourcis clavier

Fonctionnalités cachées que la plupart des gens ignorent

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• Studio de contenu: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

Cause: A weak sender reputation from old or bought addresses.

Réparer: Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

Cause: The csv file has merged cells or missing email columns.

Réparer: Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

Cause: The journey was built but never switched on.

Réparer: Open Customer Journeys and confirm the status reads Sending.

📌 Note: If none of these help, contact Mailchimp support.

Qu'est-ce que Mailchimp ?

Mailchimp is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

Regardez ce bref aperçu :

Il comprend les fonctionnalités clés suivantes :

• Marketing par e-mail : Build and send Mailchimp campaigns from one dashboard.
• Automatisation du marketing : Trigger automated emails from any subscriber action.
• Gestion de l'audience : Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• Outils de création de contenu : Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

Pour une analyse complète, consultez notre Avis sur Mailchimp.

Tarifs Mailchimp

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

Essai gratuit : Yes — one month free on all paid plans.

Garantie de remboursement : No refunds, but you can downgrade any month.

💰 Meilleur rapport qualité-prix : Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimp vs Alternatives

How does Mailchimp compare against other popular email marketing tools?

Regardez cette comparaison :

Sélection rapide :

• Meilleur résultat global : Mailchimp — the widest feature set for most businesses.
• Meilleur budget : Moosend — lower cost as your list grows.
• Idéal pour les débutants : MailerLite — fewer menus and a gentle editor.
• Idéal pour l'automatisation : ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Alternatives à Mailchimp

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 MailerLite : Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 ConvertKit : Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ Campagne active : fonctionnalités avancées et CRM tools, best when your customer journeys need many conditions.
• 💰 Moosend : Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 Brevo : Combines email campaigns with SMS and chat, billed per email rather than per contact.

Pour la liste complète, consultez notre Mailchimp alternatives guide.

⚔️ Comparaison avec Mailchimp

Voici comment Mailchimp se compare à chacun de ses concurrents :

• Mailchimp contre MailerLite : MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp contre ConvertKit : ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp contre ActiveCampaign : ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp contre Moosend : Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp contre Brevo : Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ Marketing par e-mail
• ✅ Automatisation du marketing
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ Outils de création de contenu
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.

La plupart des gens commencent par le marketing par e-mail.

It takes less than five minutes, and the free plan costs nothing.

Foire aux questions

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

À quoi Mailchimp est-il le plus utile ?

Email marketing for petites entreprises and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Mailchimp est-il vraiment gratuit ?

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.