Inicio rápido
This guide covers every Mailchimp feature:
- Empezando — Create your Mailchimp account and basic setup
- Cómo utilizar el marketing por correo electrónico — Build and send email campaigns from one dashboard
- Cómo utilizar la automatización del marketing — Send automated emails that run without you
- How to Use Audience Management — Organize contact data into lists, tags and segments
- How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
- Cómo utilizar las herramientas de creación de contenido — Design emails with drag and drop content blocks
- How to Use AI Marketing Tools — Write subject lines and copy in seconds
- How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
- How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
- How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have used Mailchimp for three years and tested every feature covered here.
This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.
Mailchimp is the best known email marketing software on the market today.
It was founded in 2001 and now has over 20 million users.
Email marketing still earns one of the highest returns of any channel.
Most beginners choose Mailchimp because the free plan costs nothing.
But most people only scratch the surface of what this email marketing platform can do.
This guide shows you how to use Mailchimp feature by feature.
Step by step instructions, with screenshots and pro tips.
Mailchimp Tutorial
This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.
Mailchimp
Send your first campaign today without touching code. Mailchimp gives you a drag and drop email constructor and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.
Getting Started with Mailchimp
Before you use Mailchimp features, finish this one-time setup.
Tarda unos tres minutos.
Here is my personal walkthrough of the setup:
Ahora vamos a desglosar cada paso.
Step 1: Create Your Mailchimp Account
Go to the Mailchimp website and click Sign Up Free.
Enter your name and email address, then pick a password.
Open the activation email and confirm your address.
✓ Control: Your new Mailchimp account is live.
Paso 2: Configura tu perfil de empresa
Mailchimp asks for your negocio name and physical address.
Every email you send needs that physical address in the footer.
Así es como se ve:
✓ Control: You can see the Mailchimp dashboard.
Step 3: Create Your First Audience
Click Audience in the left sidebar, then create a list.
Mailchimp automatically generates a signup form for each list you create.
You can create multiple lists for different audiences later.
✅ Hecho: You just started with Mailchimp and can use any feature below.
Cómo usar el marketing por correo electrónico de Mailchimp
Marketing por correo electrónico lets you plan, write and send email campaigns from one screen.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Pick a Campaign Type
Click Create in the top corner, then choose Email.
Mailchimp offers several campaign types, including regular and plain texto.
Step 2: Choose Your Audience
Use the drop down menus to pick a list or segment.
Then write a subject line and preview text that match.
Así es como se ve:
✓ Control: The screen matches the example above.
Paso 3: Enviar o programar
Send the email immediately or schedule it for a better hour.
Double check everything before you hit send.
Personalized emails feel relevant, so they earn more clicks.
✅ Resultado: Your first campaign is out the door and tracking opens.
💡 Consejo profesional: Send a test email to your own bandeja de entrada before every send.
Cómo usar la automatización de marketing de Mailchimp
Marketing Automatización sends automated emails based on what each subscriber does.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Journey Builder
Go to Automations, then click Customer Journeys.
Customer journeys map every step after someone joins.
Step 2: Choose a Starting Point
Pick a trigger like signup, purchase or link click.
A simple example is a welcome email sent one hour later.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Add Branches and Delays
Add rules so each branch builds a customized path.
Automated sequences then provide customers with timely follow up.
✅ Resultado: Correo electrónico automatización now greets new subscribers while you sleep.
💡 Consejo profesional: Win back lapsed customers with a three-email discount series.
Cómo usar la gestión de audiencias de Mailchimp
Gestión de audiencias keeps your contact data clean, tagged and easy to search.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Import Contacts
Click Add Contacts, then upload a csv file.
Map each column so contact data lands in the right field.
Step 2: Tag and Segment
Tag your best customers, new leads and lapsed buyers separately.
Free plans allow up to five conditions per segment.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Clean the List
Remove hard bounces every month to protect your sender reputation.
Mailchimp counts the same contact once across every list.
Segmentation lifts engagement by targeting behavior and demographics.
✅ Resultado: Your contacts are organized and ready for targeted sending.
💡 Consejo profesional: Check how many contacts you store before each billing date.
Cómo usar Mailchimp para el marketing en redes sociales
Redes sociales Marketing lets you post and run ads from the same dashboard.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Conecta tus cuentas
Open Campaigns, then link your social media accounts.
Mailchimp supports Facebook, Instagram and X.
Step 2: Create a Post
Write your copy, add an image and choose a channel.
Reuse the same offer you sent by email that week.
Así es como se ve:
✓ Control: The screen matches the example above.
Paso 3: Prográmalo
Set a date and time, then confirm the queue.
Posts publish without you opening another tab.
✅ Resultado: Email and social now push the same message together.
💡 Consejo profesional: Retarget openers with a matching ad for cheaper clicks.
Cómo usar las herramientas de creación de contenido de Mailchimp
Herramientas de creación de contenido gives you a drag and drop email builder for any layout.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra el Creador de correos electrónicos
Choose a layout, then open the editor.
Drag content blocks like text, image and button onto the canvas.
Step 2: Add Your Own Content
Swap the placeholder copy for your own content and brand colors.
Visual elements like buttons lift click rates fast.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Save It for Later
Save the design as a template to build reusable layouts.
Mobile-first layouts matter because most people read on phones.
✅ Resultado: You have a branded Mailchimp email ready to reuse.
💡 Consejo profesional: Use merge tags to drop first names into the subject line.
Cómo utilizar las herramientas de marketing con IA de Mailchimp
AI Marketing Tools writes copy, picks send times and suggests designs for you.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Creative Assistant
Encuentra el herramientas de IA inside the email builder toolbar.
It pulls colors and fonts straight from your website.
Step 2: Generate Subject Lines
Describe your offer and let the asistente suggest options.
Pick the one that reads clearly in a crowded inbox.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Test the Winner
Mailchimp allows A/B testing on campaigns of any size.
It recommends at least 5,000 recipients for reliable results.
✅ Resultado: Your subject line is data-backed instead of a guess.
💡 Consejo profesional: Test one element at a time so results stay readable.
Cómo usar las plantillas de marketing digital de Mailchimp
Digital Marketing Templates gives you 137 email templates plus landing page layouts.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Explora la biblioteca
Open the Templates tab from the left sidebar.
Filter by goal, such as welcome, promotion or newsletter.
Step 2: Customize the Layout
Replace the stock images and text with your own.
Keep one clear call-to-action per email template.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Save as Your Default
Star the template so it opens first next time.
Consistent design makes every Mailchimp campaign feel familiar.
✅ Resultado: You skipped the blank page and kept your branding intact.
💡 Consejo profesional: Build one template for sales and one for plain updates.
Cómo usar la plataforma de generación de leads de Mailchimp
Lead Generation Platform helps you collect email addresses through forms and pages.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Form Builder
Go to Audience, then Signup Forms.
The Form Builder controls every field your visitors see.
Step 2: Choose Your Form Type
Pick embedded forms for your website or a pop up for exits.
Add form fields for name and email address only.
Así es como se ve:
✓ Control: The screen matches the example above.
Step 3: Publish a Landing Page
Landing pages capture new leads without any website build.
Connect your online store to track which signups actually buy.
✅ Resultado: A signup form is live and adding subscribers daily.
💡 Consejo profesional: Ask for fewer fields, because short forms convert far better.
How to Use Mailchimp Analytics & Reporting Tools
Análisis y Informes Herramientas shows open rates, click rates and revenue for every send.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la pestaña Informes.
Click Campaigns, then Reports.
Mailchimp reports show open rates and click rates per campaign.
Step 2: Read the Key Metrics
Check unsubscribe rates, delivery rates and bounces together.
Rising bounces usually mean your list needs cleaning.
Así es como se ve:
✓ Control: The screen matches the example above.
Paso 3: Actuar en función de los datos.
Analyzing these metrics helps you refine the next campaign.
Repeat what worked and drop what nobody clicked.
A clear call-to-action often moves results more than design.
✅ Resultado: You know exactly which emails earn attention and money.
💡 Consejo profesional: Compare each send against your own 30-day average, not industry charts.
Mailchimp Pro Tips and Shortcuts
After three years of sending emails with Mailchimp, here are my best tips.
Watch the biggest benefits in action:
Atajos de teclado
| Acción | Atajo |
|---|---|
| Save the current email | Ctrl / Cmd + S |
| Deshacer una edición | Ctrl / Cmd + Z |
| Search your contacts | Ctrl / Cmd + F |
| Open a new campaign | C y luego E |
Características ocultas que la mayoría de la gente pasa por alto
- Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
- Estudio de contenido: One library holds every image you reuse across campaigns.
- Conditional merge tags: Show different text to different segments inside one email.
Mailchimp Common Mistakes to Avoid
Mistake #1: Buying an Email List
❌ Incorrecto: Uploading a purchased csv file full of strangers.
✅ Derecha: Build a permission-based list so people actually subscribe.
Mistake #2: Sending With No Plan
❌ Incorrecto: Emailing your whole audience only when sales dip.
✅ Derecha: Set up automated emails so contact keeps a steady rhythm.
Mistake #3: Ignoring the Contact Count
❌ Incorrecto: Letting dead subscribers sit on a paid plan for months.
✅ Derecha: Archive inactive contacts, since Mailchimp bills on how many contacts you keep.
Mailchimp Troubleshooting
Problem: My Emails Land in Spam
Causa: A weak sender reputation from old or bought addresses.
Arreglar: Authenticate your domain, clean the list and cut image-heavy layouts.
Problem: Import Failed or Dropped Rows
Causa: The csv file has merged cells or missing email columns.
Arreglar: Save as plain CSV, then map each field when you import contacts.
Problem: My Automation Never Fired
Causa: The journey was built but never switched on.
Arreglar: Open Customer Journeys and confirm the status reads Sending.
📌 Nota: If none of these help, contact Mailchimp support.
¿Qué es Mailchimp?
Mailchimp is an email marketing platform that helps businesses grow through email.
Think of it like a post office, a designer and an analyst in one account.
Mira este breve resumen:
Incluye estas características clave:
- Marketing por correo electrónico: Build and send Mailchimp campaigns from one dashboard.
- Automatización de marketing: Trigger automated emails from any subscriber action.
- Gestión de audiencia: Store contact data with tags, segments and notes.
- Social Media Marketing: Schedule posts to your social media accounts.
- Herramientas de creación de contenido: Design with a drag and drop email builder.
- AI Marketing Tools: Generate subject lines and layouts in seconds.
- Digital Marketing Templates: Pick from 137 email templates and landing pages.
- Lead Generation Platform: Collect email addresses with forms and pop ups.
- Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.
The company was valued at $4.2 billion before Intuit acquired it.
Mailchimp makes list growth simple with hosted forms and pages.
Small teams love Mailchimp because the editor never feels technical.
Para una revisión completa, consulte nuestra Reseña de Mailchimp.
Precios de Mailchimp
Here’s what Mailchimp costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0/mes | Testing Mailchimp with a small list |
| Lo esencial | $6.50/mes | Solo owners sending regular campaigns |
| Estándar | $10/mes | Teams that want email automation and testing |
| De primera calidad | $175/mes | Large senders needing advanced features |
The free plan sends to 2,000 subscribers but adds Mailchimp branding.
Prueba gratuita: Yes — one month free on all paid plans.
Garantía de devolución de dinero: No refunds, but you can downgrade any month.
💰 Mejor relación calidad-precio: Standard — it unlocks automated sequences and A/B testing cheaply.
One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.
Mailchimp frente a alternativas
How does Mailchimp compare against other popular email marketing tools?
Mira esta comparación:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Mailchimp | All-round email marketing | $6.50/mes | ⭐ 4.4 |
| MailerLite | Simple, cheap sending | $10/mes | ⭐ 4.6 |
| ConvertKit | Creators and newsletters | $9/mes | ⭐ 4.5 |
| Campaña activa | Deep automation | $15/mes | ⭐ 4.5 |
| Moosend | Budget campaigns | $9/mes | ⭐ 4.4 |
| Brevo | Correo electrónico más SMS | $9/mes | ⭐ 4.4 |
Selecciones rápidas:
- Mejor en general: Mailchimp — the widest feature set for most businesses.
- Mejor presupuesto: Moosend — lower cost as your list grows.
- Ideal para principiantes: MailerLite — fewer menus and a gentle editor.
- Ideal para la automatización: ActiveCampaign — branching logic Mailchimp cannot match.
🎯 Alternativas a Mailchimp
Looking for Mailchimp alternatives? Here are the top options:
- 🚀 MailerLite: Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
- 🧠 ConvertKit: Built for creators who sell digital products and want tag-based automation instead of rigid lists.
- ⚡ Campaña activa: Funciones avanzadas y CRM tools, best when your customer journeys need many conditions.
- 💰 Moosend: Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
- 🎯 Brevo: Combines email campaigns with SMS and chat, billed per email rather than per contact.
Para ver la lista completa, consulte nuestra Mailchimp alternatives guía.
⚔️ Comparativa de Mailchimp
Así es como Mailchimp se compara con cada uno de sus competidores:
- Mailchimp vs MailerLite: MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
- Mailchimp vs ConvertKit: ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
- Mailchimp vs ActiveCampaign: ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
- Mailchimp vs Moosend: Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
- Mailchimp vs Brevo: Brevo bills per email and adds SMS, Mailchimp gives richer design options.
Start Using Mailchimp Now
You learned how to use every major Mailchimp feature:
- ✅ Marketing por correo electrónico
- ✅ Automatización de marketing
- ✅ Audience Management
- ✅ Social Media Marketing
- ✅ Herramientas para la creación de contenido
- ✅ AI Marketing Tools
- ✅ Digital Marketing Templates
- ✅ Lead Generation Platform
- ✅ Analytics & Reporting Tools
Here’s a recap of what you get:
Siguiente paso: Elige una función y pruébala ahora.
La mayoría de la gente empieza con el marketing por correo electrónico.
It takes less than five minutes, and the free plan costs nothing.
Preguntas frecuentes
How to use Mailchimp for beginners?
Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.
Why are people leaving Mailchimp?
Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.
How difficult is it to learn Mailchimp?
Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.
¿Para qué se utiliza mejor Mailchimp?
Email marketing for pequeñas empresas and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.
¿Mailchimp es realmente gratuito?
Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 