How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

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This guide covers every Mailchimp feature:

• Iniziare — Create your Mailchimp account and basic setup
• Come utilizzare l'email marketing — Build and send email campaigns from one dashboard
• — Acquisisci contatti con moduli personalizzati — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• — Crea post con didascalie generate dall'IA e funzionalità di editing multimediale — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

Mailchimp

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email costruttore and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

PROVA MAILCHIMP ORA →

LEGGI LA RECENSIONE COMPLETA →

Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

Ci vogliono circa tre minuti.

Here is my personal walkthrough of the setup:

Ora analizziamo ogni passaggio.

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ Punto di controllo: Your new Mailchimp account is live.

Passaggio 2: Configura il tuo profilo aziendale

Mailchimp asks for your Attività commerciale name and physical address.

Every email you send needs that physical address in the footer.

Ecco come si presenta:

✓ Punto di controllo: You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

Come utilizzare Mailchimp per l'email marketing

Marketing via e-mail lets you plan, write and send email campaigns from one screen.

Ecco come usarlo passo dopo passo.

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain testo.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Passaggio 3: Invia o programma

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

Come utilizzare l'automazione del marketing di Mailchimp

Marketing Automazione sends automated emails based on what each subscriber does.

Ecco come usarlo passo dopo passo.

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

Come utilizzare la gestione del pubblico di Mailchimp

Gestione del pubblico keeps your contact data clean, tagged and easy to search.

Ecco come usarlo passo dopo passo.

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

Come utilizzare Mailchimp per il marketing sui social media

Social media Marketing lets you post and run ads from the same dashboard.

Ecco come usarlo passo dopo passo.

Passaggio 1: collega i tuoi account

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Passaggio 3: Pianificalo

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

Come utilizzare gli strumenti di creazione di contenuti di Mailchimp

Strumenti per la creazione di contenuti gives you a drag and drop email builder for any layout.

Ecco come usarlo passo dopo passo.

Passaggio 1: Apri il generatore di email

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

Come utilizzare gli strumenti di marketing basati sull'intelligenza artificiale di Mailchimp

AI Marketing Tools writes copy, picks send times and suggests designs for you.

Ecco come usarlo passo dopo passo.

Step 1: Open the Creative Assistant

Trova il Strumenti di intelligenza artificiale inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the assistente suggest options.

Pick the one that reads clearly in a crowded inbox.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

Come utilizzare i modelli di marketing digitale di Mailchimp

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

Ecco come usarlo passo dopo passo.

Passaggio 1: Esplora la biblioteca

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

Come utilizzare la piattaforma di generazione lead Mailchimp

Lead Generation Platform helps you collect email addresses through forms and pages.

Ecco come usarlo passo dopo passo.

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

Analisi e Segnalazione Utensili shows open rates, click rates and revenue for every send.

Ecco come usarlo passo dopo passo.

Passaggio 1: Scegli il tuo metodo di input

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

Ecco come si presenta:

✓ Punto di controllo: The screen matches the example above.

Fase 3: Agire in base ai dati

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• Studio di contenuti: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

Causa: A weak sender reputation from old or bought addresses.

Aggiustare: Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

Causa: The csv file has merged cells or missing email columns.

Aggiustare: Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

Causa: The journey was built but never switched on.

Aggiustare: Open Customer Journeys and confirm the status reads Sending.

📌 Nota: If none of these help, contact Mailchimp support.

Che cos'è Mailchimp?

Mailchimp is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Marketing via e-mail: Build and send Mailchimp campaigns from one dashboard.
• Automazione del marketing: Trigger automated emails from any subscriber action.
• Gestione del pubblico: Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• Strumenti per la creazione di contenuti: Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

Per una recensione completa, consulta la nostra Recensione di Mailchimp.

Prezzi di Mailchimp

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

Prova gratuita: Yes — one month free on all paid plans.

Garanzia di rimborso: No refunds, but you can downgrade any month.

💰 Miglior rapporto qualità-prezzo: Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimp contro alternative

How does Mailchimp compare against other popular email marketing tools?

Guarda questo confronto:

Scelte rapide:

• Il migliore in assoluto: Mailchimp — the widest feature set for most businesses.
• Miglior budget: Moosend — lower cost as your list grows.
• Ideale per principianti: MailerLite — fewer menus and a gentle editor.
• Ideale per l'automazione: ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Alternative a Mailchimp

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 MailerLite: Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 ConvertKit: Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ Campagna attiva: Funzionalità avanzate e CRM tools, best when your customer journeys need many conditions.
• 💰 Moosend: Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 Brevo: Combines email campaigns with SMS and chat, billed per email rather than per contact.

Per l'elenco completo, consultare il nostro Mailchimp alternatives guida.

⚔️ Confronto con Mailchimp

Ecco come Mailchimp si posiziona rispetto a ciascun concorrente:

• Mailchimp contro MailerLite: MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp contro ConvertKit: ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp contro ActiveCampaign: ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp contro Moosend: Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp contro Brevo: Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ Marketing via email
• ✅ Panoramica sulla sicurezza
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ Servizi di campagne personalizzate
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

Passo successivo: Scegli una funzionalità e provala subito.

ActiveCampaign offre una prova gratuita di 14 giorni con accesso alle funzionalità del piano Pro. Non è richiesta alcuna carta di credito per iniziare. Al termine della prova, dovrai scegliere un piano a pagamento a partire da 15 dollari al mese per il piano Starter, che include fino a 1.000 contatti.

It takes less than five minutes, and the free plan costs nothing.

Domande frequenti

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

Per cosa è più indicato Mailchimp?

Email marketing for piccole imprese and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Mailchimp è davvero gratuito?

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.