
Are you tired of managing your leads?
It is frustrating when you can’t find a phone number or forget to follow up with a potential client.
Without a solid system, valuable deals fall through the cracks every day.
The stress of manual données entry slows you down and keeps you from growing your business.
You need a reliable way to fix this chaos. Keap is the tool that changes everything.
It acts as your 24/7 sales assistant to keep you on track.
In this guide, we will show you exactly how to use Keap.
Let’s get your business organized right now.

Prêt à voir si Keap est le CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Entreprise.
Keap Tutorial
Le CRM is the heart of your system.
You cannot automate what you do not organize.
This tool keeps your business data safe. We will import your contact list right now.
Follow these simple steps to get started.
How to Use Keap CRM
Le CRM is the home for all your customer info.
It helps you remember every detail about your leads.
You can see their phone numbers and every email you ever sent. This makes your business look professional.
Let us set it up in three easy steps.
Step 1: Import Your Contact List
- Prepare your file: Put your contacts into a simple CSV spreadsheet.
- Click Import: Go to the Contacts menu and select Import Data.
- Match your fields: Tell Keap which column is the name and which is the email.
- Finish up: Click the Next button and watch your list appear.
Step 2: Organize with Tags
- Create labels: Think of tags like digital stickers for your contacts.
- Add a tag: Click on a person and select Add Tag to label them.
- Group people: Use tags like New Lead or Past Customer to sort them.
- Restez organisé : This helps you find the right people fast when you need them.

Step 3: Use the Contact Record
- Open a profile: Click on a name to see everything about that person.
- Add notes: Type a quick note after a call so you do not forget it.
- Check history: Look at the Activity Feed to see past messages.
- Gagnez du temps : Having all info in one spot stops you from searching through old emails.
How to Use Keap Pipeline Management
A pipeline helps you see your money in real time. It is like a map for your sales journey.
You can track every lead from the first hello to the final sale.
This helps you avoid losing deals by accident.
Use your computer to set this up in your keap account right now.
Step 1: Sign in to Your Account
- Open your web browser on your computer.
- Go to the Keap website to sign in.
- Enter your login details to reach the home screen.
- Look for the Sales menu to find your pipeline.
Step 2: Create Your Deal Stages
- Each user can name their own stages.
- Click the Pipeline button to see the default stages.
- Edit the names to match your business steps.
- Use names like New Lead or Quote Sent to stay organized.

Step 3: Add Your First Deal
- Click the plus sign to faire a new deal card.
- Type in the person’s name and how much the deal is worth.
- Drag the card with your mouse as the deal moves forward.
- Update the details often so you always know your sales total.
How to Use the Automation Builder
Automation is a great way to save time in your business.
It does the boring work for you so you can focus on things you love. You can even use it to connect with tools like Infusionsoft to keep your data moving.
This part of the application is where you build your 24/7 sales assistant.
Step 1: Choose a Trigger
- Open the Automation menu in your keap account and click Create.
- Select a When trigger, like a form being submitted by a user.
- This is the starting line for all the automated things that will happen.
- You can also trigger it when a specific tag is added to a lead.
Step 2: Add Actions
- Drag a Then sequence onto the screen to provide the next steps.
- Use this to send an email or a texte message automatically.
- You can also create a task requiring a team member to follow up.
- This keeps your sales process moving without you doing manual work.

Step 3: Test and Launch
- Review the flow to make sure the details are correct.
- Send a trial email to your own phone to see how it looks.
- Check for any red dots that might provide a warning of an error.
- Hit the Publish button to turn on your brand new system.
Gardez Alternatives
Voici plusieurs Alternatives à Keap avec un bref aperçu de chacun :
- GoHighLevel: Une plateforme de marketing et de vente tout-en-un conçue pour les agences et les entreprises, offrant des outils complets tels que des créateurs d'entonnoirs de vente, le marketing par e-mail, l'automatisation des SMS et la gestion des clients.
- Pipedrive: Une entreprise axée sur les ventes CRM Reconnue pour ses pipelines de vente visuels intuitifs, qui aident les équipes à gérer les transactions et à suivre efficacement les progrès.
- HubSpot: Une plateforme largement reconnue offrant une suite de « hubs » pour les ventes, le marketing, le service client, la gestion de contenu et les opérations, idéale pour les entreprises à la recherche de solutions intégrées.
- ClickFunnels: Principalement un outil de création d'entonnoirs de vente et de pages de destination, avec quelques fonctionnalités de collecte de prospects et de marketing par e-mail de base, axé sur les campagnes en ligne orientées conversion.
- Populaire: Une solution simple, intégrée et proactive CRM avec des fonctionnalités telles que les pipelines de vente, les campagnes par e-mail, la gestion des contacts et l'automatisation des flux de travail.
- Immédiatement: Cette entreprise se concentre sur la recherche de prospects et prospection par e-mail à froid, offrant la gestion de la relation client, le suivi des prospects et l'automatisation des processus de vente.
- ClickUp: Une plateforme de gestion du travail polyvalente et personnalisable pouvant fonctionner comme un CRM, offrant des fonctionnalités telles que la gestion des contacts, la visualisation du pipeline des ventes, l'intégration de la messagerie électronique et des tableaux de bord personnalisables.
- CRM du lundi: Une plateforme hautement personnalisable, structurée comme une feuille de calcul, permettant la gestion complète des prospects, les prévisions de ventes, la synchronisation des e-mails et le suivi des activités.
- Capsule CRM: Un CRM axé sur la croissance et conçu pour la simplicité, aidant les entreprises à gérer leurs contacts, suivre leurs transactions commerciales et entretenir leurs relations clients grâce à des fonctionnalités telles que la gestion de plusieurs pipelines et des tâches.
- Perspicace: A CRM Adapté aux petites et moyennes entreprises, il offre la gestion des contacts et des projets, l'automatisation des flux de travail et des rapports robustes, ainsi qu'une interface conviviale.
- CRM Freshsales: Une option économique offrant de nombreuses fonctionnalités pour les équipes commerciales, notamment la communication avec les prospects, des outils de conversion, la notation des prospects basée sur l'IA et de solides capacités d'intégration.
- Salesforce: Une plateforme CRM robuste et leader du secteur, offrant de nombreuses fonctionnalités pour les ventes, le marketing et le service client, reconnue pour sa grande personnalisation et son évolutivité pour les grandes entreprises.
- Zendesk: Principalement une plateforme de service client et d'assistance offrant également des fonctionnalités CRM robustes, assurant la gestion et l'analyse complètes des interactions clients.
Comparaison Keap
Voici une comparaison de Keap avec différentes alternatives :
- Keap contre Pipedrive: Keap excelle dans l'automatisation du marketing et les ventes intégrées. Pipedrive se concentre davantage sur la gestion visuelle du pipeline des ventes et le suivi des transactions.
- Gardez contre GoHighLevel: GoHighLevel est une plateforme tout-en-un pour les agences, offrant des options en marque blanche et une automatisation poussée.
- Keap contre ActiveCampaign: Keap propose une solution d'automatisation des processus métier tout-en-un pour les petites entreprises de services. ActiveCampaign est spécialisée dans le marketing par e-mail sophistiqué et l'automatisation de l'expérience client.
- Keap contre HubSpot: Keap intègre la gestion de la relation client (CRM), l'automatisation du marketing et le commerce électronique pour les petites entreprises. HubSpot offre une suite plus complète de plateformes pour les ventes, le marketing, le service client et le contenu, adaptée aux entreprises de toutes tailles.
- Keap contre ClickFunnels: Keap propose des solutions CRM, d'automatisation marketing et de commerce électronique. ClickFunnels est principalement un outil de création d'entonnoirs de vente et de pages de destination, avec quelques fonctionnalités de collecte de prospects.
- Keap contre Folk: Keap propose une solution d'automatisation des ventes et du marketing performante, hautement personnalisable. Folk offre une interface plus simple et conviviale, axée sur la gestion collaborative des contacts.
- Keap vs Instantanément: Keap est une plateforme CRM et d'automatisation complète pour les ventes et le marketing. Immédiatement se spécialise dans la prospection commerciale et la génération de prospects.
- Keap contre ClickUp: Keap est un CRM dédié doté de puissantes fonctionnalités d'automatisation des ventes et du marketing. ClickUp est un outil de gestion de projet polyvalent qui peut être configuré comme un CRM.
- Keap contre Monday CRM: Keap est un CRM dédié à l'automatisation des ventes et du marketing pour les petites entreprises. Monday CRM est un système d'exploitation de travail flexible doté de puissantes fonctionnalités CRM personnalisables pour les flux de travail collaboratifs.
- Keap vs Capsule CRM: Keap propose des solutions d'automatisation marketing avancées et des solutions d'entreprise intégrées. Capsule Le CRM est conçu pour être simple et abordable, idéal pour les petites et moyennes entreprises.
- Keap contre Insightly: Keap se concentre sur une automatisation marketing robuste et la gestion des prospects. Insightly propose une gestion des contacts et des projets avec automatisation des flux de travail, adaptée aux petites et moyennes entreprises.
- Keap vs Freshsales CRM: Keap propose une automatisation performante et est conçu pour les petites entreprises. Freshsales CRM est reconnu pour son prix abordable, son interface intuitive et ses nombreuses intégrations.
- Keap contre Salesforce: Keap est conçu sur mesure pour la gestion de la relation client (CRM) et l'automatisation marketing des petites entreprises. Salesforce est un CRM hautement personnalisable, évolutif et leader du marché, adapté aux entreprises de toutes tailles, notamment les grandes entreprises.
- Keap contre Zendesk: Keap excelle dans l'automatisation des ventes et du marketing ainsi que dans le commerce électronique. Zendesk est principalement une plateforme de service client et de support dotée de fonctionnalités robustes de gestion des tickets et de collaboration.
Conclusion
Setting up your Keap account is the first step toward better business growth.
You now know how to organize leads with CRM software and manage a visual sales pipeline.
Using marketing automation will save you hours of work every week.
These tools help petites entreprises remain organized and close more deals without the stress.
It is a great way to ensure no lead falls through the cracks.
Always check your details and keep your data clean. Start using these features today to see your productivity soar.
Your success is just a few clicks away!
Foire aux questions
What is Keap used for?
Keap is a comprehensive platform designed for small business growth. It combines Customer Relationship Management (CRM), marketing automation, and e-commerce into one suite. Users rely on it to capture leads, nurture them via email/text automation, and manage sales pipelines efficiently.
What did Keap used to be called?
Keap was formerly known as Infusionsoft. The company rebranded in 2019 to signal a shift toward a more user-friendly interface and a broader focus on small business automation, though the legacy “classic” software is still often referred to by long-time users.
Is Keap easy to use?
Modern Keap editions (Pro and Max) are designed with usability in mind, offering drag-and-drop constructeurs and intuitive dashboards. However, the platform is powerful. Mastering its advanced automation logic and “Max Classic” features may require a steeper learning curve compared to simpler tools.
Does Infusionsoft have a CRM?
Yes, CRM is the core of the system. Infusionsoft (now Keap) is built entirely around managing contacts. It tracks client interactions, scores leads based on behavior, and triggers automated follow-ups, ensuring no potential customer slips through the cracks.
What is better than Keap?
Cela dépend de vos besoins spécifiques. HubSpot is often preferred for larger scaling operations, while ActiveCampaign is praised for advanced email logic at a lower entry price. Agencies often lean toward GoHighLevel for its all-in-one white-label capabilities.
What is the difference between Infusionsoft and Keap?
Technically, they are the same company. “Infusionsoft” refers to the legacy product (now called Keap Max Classic), known for complex power. “Keap” refers to the modern, streamlined product line (Keap Pro/Max) developed to be more accessible to everyday small business owners.
How does Infusionsoft work?
It works by “if/then” automation. When a contact performs an action (like filling out a form or clicking a link), the software automatically triggers a sequence of events—such as sending an email, assigning a task to a salesperson, or updating a deal stage.
More Facts about Keap
- Smart Labeling: You can use “tags” to label customers based on what they do. This helps you send them emails they actually want to read.
- Automatic Feedback: You can set up the system to automatically send surveys and follow-up messages. This helps you learn what customers think and keeps them coming back.
- Tracking Success: Keap has reports that show you how well your emails and ads are working.
- All-in-One Customer View: You can save every detail about a lead or customer in one place so you have the full picture of who they are.
- New Customer Welcome: You can use automation tools to immediately send a “Welcome” email to new people and remind them about appointments so they don’t miss them.
- Ready-to-Use Plans: There are over 30 pre-made templates and “plays” (strategies) to help you find new customers and sell to them.
- Outils de vente : The software has sales tools built right in to help you save time on daily work.
- Visual Sales Board: You can use a board with cards (like a Kanban board) to organize your sales. When you drag a card to a new spot, the system can automatically do tasks for you.
- Keys to Success: To get the most out of Keap, focus on letting the computer handle follow-ups, grouping your customers into lists, and checking your data to see what works.
- Free Learning: Keap offers free online classes to teach you how to grow your business.
- Live Training: You can attend live events and training sessions to learn how to use all the features properly.
- Building Automation: The “automation builder” is a strong tool that helps you create automatic steps for your business.
- Custom Home Screen: You can change your dashboard (home screen) to show only the numbers and charts you care about.
- Marketing par e-mail : Sending automatic emails is a main feature of the software (formerly called Infusionsoft).
- Adding Contacts: It is very important to bring your list of contacts into the system correctly to make email marketing work.
- Smart Tagging Strategy: Planning how you use tags can make your marketing much better.
- Email Broadcasts: You can easily send one email to many people at once. This is great for newsletters, coupons, or sale announcements.
- Web Forms: You can put forms on your website that automatically save new people into your system and send them a welcome message immédiatement.
- Clean Lists: You should make sure your list of email addresses is clean and correct before you add it to the system.
- Getting Started Help: Keap gives you checklists to help you know what to do first when you sign up.
- Application mobile : You can add new people to your list by typing them in or importing them using the iPhone application.
- Video Guides: There is a library of videos to show you exactly how to set up your account.
- Connecting Apps: You can connect Keap to over 5,000 other computer programs you already use.
- For Programmers (API): Developers can use a special tool called an API to make Keap talk to other software.
- Connexions sécurisées : The system uses a secure method called OAuth so servers can talk to your account without needing a password every time.
- Coding Tools: There are special tools (like the PHP SDK) that help programmers build custom connections faster.
- Website Tools: You can put different parts of Keap directly on your own website to help collect information from visitors.
- Small Business Focus: Keap is a leading tool made just for small businesses to keep track of customers, sales, and marketing all in one spot.













