⚡ Verdict rapide :
- Tarification : ActiveCampaign starts at $15/month. Thryv starts at $244/month in our pricing data.
- Idéal pour : ActiveCampaign for email marketing automation and sales pipeline work. Thryv for local service businesses that need booking, invoices, and listings.
- Différence principale : ActiveCampaign is built around advanced automation and email campaigns. Thryv is customer relationship management plus front-office admin.
- Notre choix : ActiveCampaign, rated 4.0 against Thryv’s 2.6, with a built in CRM on every plan.
Most people land on this page with one small entreprise problème.
Leads come in, then nothing happens for three days.
ActiveCampaign and Thryv both promise to fix that gap.
But they are not the same kind of software.
One is a marketing and sales automation engine.
The other is a front-office CRM platform for local businesses.
Aperçu
This ActiveCampaign vs Thryv comparison covers pricing, key features, and ease of use.
Nous expliquons également à qui chaque outil convient le mieux.
Nos sources comprennent les spécifications publiées, la documentation et les tests de G2.
Nos rédacteurs ont également passé du temps sur le terrain à l'intérieur des deux comptes.
Ces notes figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign is a marketing automation and CRM platform for growing teams.
It handles email marketing, sales automation, and contact management in one account.
The company calls it Customer Experience Automation, or CXA.
In plain terms, ActiveCampaign marketing automation reacts to what each contact does.
Someone opens a page, and the follow up email fires on its own.
You can build automations with a drag-and-drop editor and no code.
🏆 Gagnant : ActiveCampaign
Over 900 automation templates and a built in CRM on every plan. The 14-day free trial needs no card.
Tarification d'ActiveCampaign
ActiveCampaign offers four pricing tiers. Costs also rise with your contact count.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | Small teams sending first email campaigns |
| Plus | 49 $/mois | Lead scoring and sales pipeline work |
| Pro | 79 $/mois | More advanced features like split-path testing |
| Entreprise | 145 $/mois | Big businesses needing custom objects and reports |
Pricing verified September 2026.
Essai gratuit : 14 days with most Professional-tier features. No credit card is required to start.
Garantie de remboursement : No blanket refund window. Yearly billing carries a 20% discount, so test monthly first.
📌 Note: Every tier includes the built in CRM. The Starter plan caps you at 5 actions per automation, which petites entreprises outgrow fast. Transactional email, SMS add ons, and CRM add ons are priced separately.
⚠️ Avertissement: The $15 entry price is tied to a low contact tier. Published figures elsewhere list the cheapest plan at $19, so check the slider on the pricing page before proceeding to checkout.
Principaux avantages d'ActiveCampaign
Here is what makes ActiveCampaign worth a look:
- Automatisation avancée : Multi-step workflows with conditional logic go well past basic drip campaigns. You can A/B test entire automation paths.
- 900+ pre built templates: Automation recipes are built for specific outcomes. Users report saving an average of 20 hours per month.
- Segmentation avancée : Group contacts by website visits, location, purchase history, or interaction history. Custom fields sharpen the targeting further.
- Multi-channel reach: Run email, SMS, WhatsApp, ads, and social from one dashboard. You can send SMS and texte messages inside the same workflow.
- Plus de 950 intégrations : Shopify, Salesforce, WordPress, Microsoft Dynamics, and Zapier all connect. Integration events can trigger actions on their own.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent boîte de réception tests. That matters more than any feature list.
- Free migration: Switching from another newsletter tool is free, and onboarding includes a personalized checklist.
Ce que notre équipe a remarqué
Notre écrivain set up an ActiveCampaign account and built two live workflows. Here is what stood out from that hands-on time:
Avantages et inconvénients d'ActiveCampaign
✅ Avantages
- Built in CRM is included on all four plans
- Over 900 automation templates and 950 integrations
- Essai gratuit de 14 jours sans carte de crédit requise
- Free migration from your old email marketing platform
- GDPR compliant with data stored on US servers
❌ Inconvénients
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Le prix augmente rapidement à mesure que votre liste de contacts s'agrandit.
- Pas de forfait gratuit, seulement un essai de 14 jours
Qu'est-ce que Thryv ?
Thryv is customer relationship management software built for small entreprise propriétaires.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
À l'origine, il s'agissait d'un groupe de sociétés annuaires Pages Jaunes.
That history still shapes the product today.
Thryv software helps local businesses reach more customers, stay organized, and get paid faster.
It operates in 48 states and supports over 50,000 businesses across the U.S., Canada, and Australie.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees work there.
Runner Up: Thryv
Booking, invoices, and listings in one place. Best for service businesses that answer the phone all day.
Tarification de Thryv
Thryv sells its centers as bundles. Here are the pricing details in our data.
| Plan | Prix | Idéal pour |
|---|---|---|
| Centre de marketing | 244 $/mois | Enhanced local listings, reviews, and SEO services |
| Gardez | 299 $/mois | Bundled package tier in our pricing sheet |
Pricing verified September 2026.
Essai gratuit : No standard trial. Thryv offers a free plan with limited features instead.
Garantie de remboursement : None published. Pricing is quoted by a sales rep, so ask about contract length before you sign.
📌 Note: Thryv charges a one time onboarding fee of $250 on its packages. Entry-level seats are published at $20.00 per user per month, so the real number depends on which centers you bundle.
⚠️ Pricing conflict: Our sheet lists a $299 tier labelled “Keap,” which is a different vendor and looks like a labelling error on our side. Treat the $244 Marketing Center line as the reliable figure and confirm your own quote with Thryv before proceeding.
Principaux avantages de Thryv
Here is where Thryv earns its keep:
- Centre de commandement Thryv : A unified inbox that pulls email, SMS, social, and web chat together. Fewer missed customer interactions across channels.
- 24/7 online scheduling: Clients book appointments any hour. Typical users report a 61% jump in bookings.
- Client portal estimates: Customers schedule, pay, share documents, and view their account in a secure portal.
- Annonces locales améliorées : Business details sync across 50+ listing sites, including Yahoo, and reviews are managed in one page.
- Soyez payé plus rapidement : ThryvPay handles online payments, invoices, and digital document signing for service businesses.
- Admin time back: Owners report saving around 20 hours per week by moving invoicing, scheduling, and file storage into one tool.
- TeamChat and mobile access: Staff message each other in-app and manage workflows from any browser or phone.
Ce que notre équipe a remarqué
Our writer walked through the Thryv Business Center demo and tested the booking and invoice flow. Here is what stood out:
Avantages et inconvénients de Thryv
✅ Avantages
- One tool for booking, invoices, and listings
- 24/7 support and a free plan to test
- Website builder and client portal included
- AI Response Tool drafts replies to reviews
❌ Inconvénients
- Weak automation next to a real marketing platform
- One time onboarding fee of $250 on packages
- Pricing is quoted by sales, not self-serve
- Lowest user rating of the two at 2.6
Comparaison des fonctionnalités
Here are the key features that decide this matchup. We line up the ActiveCampaign features against Thryv across ten areas, then close with cost.
| Fonctionnalité | ActiveCampaign | Thryv |
|---|---|---|
| Prix initial | 15 $/mois | 244 $/mois |
| Plan gratuit | ❌ (essai de 14 jours) | ✅ |
| Automatisation avancée | ✅ | ❌ |
| Built In CRM | ✅ | ✅ |
| Score de plomb | ✅ | ❌ |
| Pages de destination | ✅ | ✅ (website builder) |
| Réservation de rendez-vous | ❌ | ✅ |
| Factures et paiements | ❌ | ✅ |
| Annonces et avis locaux | ❌ | ✅ |
| Assistance téléphonique | niveaux supérieurs | 24/7 |
| Idéal pour | Automatisation du marketing par e-mail | entreprises de services locaux |
1. Email Marketing and Campaigns
Campagne active : This is the core product. The email builder ships with email templates, and the drag-and-drop editor includes AI content generation. You can measure results per campaign and track opens by segment.
Thryv : Email is one channel among many, not the main event. Campaign analytics cover sends and responses, but the depth of a dedicated newsletter tool is not here.
2. Automatisation du marketing et des ventes
Campagne active : Intelligent marketing automation is the reason most people sign up. Active Intelligence agents can build campaigns and suggest high-value segments from live data. You set the entry trigger, the branches, and the end automation step yourself.
Thryv : Automation is trigger-based email and text, not branching logic. The AI Response Tool drafts replies to reviews, which saves time on a different job.
3. Gestion de la relation client (CRM) et des contacts
Campagne active : The ActiveCampaign CRM tracks each sales pipeline and scores leads. You can add notes to a deal, set custom fields, and use custom objects on the Enterprise plan.
Thryv : Contact management is built around jobs and appointments rather than sales engagement. TeamChat keeps staff notes on a customer in the same place as the booking.
4. Segmentation et notation des prospects
Campagne active : Advanced segmentation groups people by location, page visits, or purchase history. Lead scoring then tells your sales team who to call first.
Thryv : Website analytics show traffic and source data for your site. There is no scoring model that ranks leads by buying intent.
5. Landing Pages and Website Tools
Campagne active : Custom landing pages capture leads, and a form submission can start an automation immédiatement. This suits digital marketing teams running paid traffic.
Thryv : The Market Builder and website builder create a professional site without a developer. It is a full website rather than a campaign page.
6. Dynamic and Conditional Content
Campagne active : Dynamic content swaps blocks based on subscriber data. Conditional content shows or hides sections per recipient, and RSS triggered emails send new blog posts on their own.
Thryv : Réseaux sociaux management posts and schedules across accounts from one screen. Message personalization exists, but it does not reach block-level rules.
7. Fonctionnalités de l'IA
Campagne active : Integrated AI handles predictive sending and picks delivery times from past behavior. New features here lean toward autonome agents rather than chat prompts.
Thryv : Online reputation management uses AI to draft review replies. For a business that lives on local reviews, that is the more useful ability.
8. Content Creation and Reach
Campagne active : Content creation tools draft subject lines and body copy inside the editor. Ads in ActiveCampaign let you push the same audience to paid channels.
Thryv : SEO services are sold as an add on to lift local search visibility. That is a service layer, not a content editor.
9. Reporting and Custom Reports
Campagne active : Analysis and reportage covers campaign, automation, and deal data. Custom reports arrive on higher tiers, alongside single sign-on and a dedicated account team.
Thryv : Billing and invoicing reports show what was sent, paid, and outstanding by date. Money reporting is stronger here than marketing reporting.
⚠️ Avertissement: Neither vendor advertises HIPAA support on standard plans. ActiveCampaign is GDPR compliant and follows a published data privacy framework with US servers, but clinics should confirm sécurité terms in writing first.
10. Tarification et coût
Comparons les plans côte à côte.
| Niveau de planification | ActiveCampaign | Thryv |
|---|---|---|
| Gratuit | ❌ | ✅ Free plan, limited features |
| Entrée | Formule de base : 15 $/mois | Centre de marketing : 244 $/mois |
| Milieu | De plus : 49 $/mois | — |
| Supérieur | Pro : 79 $/mois | $299/month bundle |
| Haut | Entreprise : 145 $/mois | Devis personnalisé |
| Setup Fee | Aucun | Frais d'inscription uniques de 250 $ |
Campagne active : You can start at $15/month and grow into more advanced features later. Annual billing cuts 20%, and email marketing services like transactional email or SMS add ons are priced on top.
Thryv : The entry bundle costs more than ActiveCampaign’s top tier. That price buys booking, payments, and listings, so compare it against the tools you would otherwise pay for separately.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| coût d'entrée le plus bas | ActiveCampaign | $15 vs $244 per month |
| Automatisation du marketing par e-mail | ActiveCampaign | 900+ pre built templates |
| Appointment booking and payments | Thryv | Client portal and ThryvPay |
| Annonces et avis locaux | Thryv | Syncs 50+ listing sites |
| Le pipeline de qualification des prospects et de vente | ActiveCampaign | Built in CRM on every plan |
| Un forfait gratuit pour commencer | Thryv | ActiveCampaign has no free tier |
💰 Votre budget
ActiveCampaign’s Starter tier costs less than one Thryv onboarding fee. Thryv only makes financial sense if it replaces three or four separate tools.
🔌 Votre pile technologique
ActiveCampaign has over 950 integrations, so it slots into an existing stack. Thryv prefers to be the stack, which suits owners who want one login.
📝 Your Daily Workflow
If your day is campaigns and pipelines, ActiveCampaign fits. If your day is calls, quotes, and invoices, Thryv fits.
🎓 Votre niveau d'expérience
Both interfaces are user friendly, with an intuitive menu structure and a searchable knowledge base. A more advanced user will hit ActiveCampaign’s ceiling much later than Thryv’s.
🆓 Essais et démos gratuits
ActiveCampaign gives you 14 days without a card. Thryv runs a demo call, so book time with a human rep before you commit.
🛟 Options d'assistance
Thryv offers 24/7 support to every account. ActiveCampaign reserves phone support and a dedicated account team for upper tiers.
Guide de changement
Already paying for one of these? Here is what changes if you move.
🔄 Vous passez d'ActiveCampaign à Thryv ?
✅ Ce que vous y gagnerez :
- Online booking that runs 24/7 without staff involvement
- Invoices, estimates, and payments through ThryvPay
- Listings sync and review management in one page
❌ Ce que vous perdrez :
- Branching automation with conditional logic
- Lead scoring and deep advanced segmentation
- 950+ integrations, including Microsoft Dynamics
📋 Comment changer :
- Export contacts, tags, and custom fields to CSV
- Book a Thryv demo and confirm your quote
- Import contacts during the paid onboarding session
🔄 Vous passez de Thryv à ActiveCampaign ?
✅ Ce que vous y gagnerez :
- A far lower monthly bill at the entry tier
- Advanced automation with A/B tested paths
- Transactional emails, SMS marketing messages, and ads in one flow
❌ Ce que vous perdrez :
- Appointment scheduling and the client portal
- Invoicing, document signing, and payment collection
- Local listings sync and reputation tools
📋 Comment changer :
- Export your customer list and open invoices from Thryv
- Start the 14-day ActiveCampaign trial, no card needed
- Request the free migration, then rebuild your first automation
Ce que notre analyse n'a pas couvert
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, agency reseller terms, or how either platform handles non profits with donation workflows. Thryv’s pricing is quoted per business, so your number may differ from ours. Our notes reflect the September 2026 versions of both products, and the technology on both sides changes often.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | ActiveCampaign |
| 🚀 Automatisation | ActiveCampaign |
| 📧 Marketing par e-mail | ActiveCampaign |
| 🎯 Approfondissement CRM | ActiveCampaign |
| 🔌 Intégrations | ActiveCampaign |
| 🗓️ Booking & Invoicing | Thryv |
| ⭐ Local Reviews & Listings | Thryv |
| 🛟 Accès au support | Thryv |
| 🏆 Vainqueur toutes catégories | ActiveCampaign |
🏆 GAGNANT : ACTIVECAMPAIGN
ActiveCampaign wins 5 of 8 categories and rates 4.0 against Thryv’s 2.6.
Idéal pour : email campaigns, sales automation, lead nurturing, contact management
These two products answer different questions. ActiveCampaign asks how you turn a list into revenue. Thryv asks how you keep a service business organized and paid.
Thryv is the better fit for a plumber, salon, or clinic that needs appointments, documents, and a website in one account. Its 24/7 support and free plan lower the risk of trying it.
For everyone else, we recommend ActiveCampaign. It costs less to start, scales to an advanced user, and stays GDPR compliant with a clear security posture. If neither fits, our Alternatives à ActiveCampaign page lists other options worth a look.
Comparaison d'ActiveCampaign
Here is how ActiveCampaign lines up against its closest rivals:
ActiveCampaign remporte la victoire sur : cheaper entry price, deeper automation branching, no forced bundle purchase
HubSpot l'emporte sur : free CRM tier, reporting dashboards, larger partner and app directory
ActiveCampaign remporte la victoire sur : lower monthly cost, stronger inbox placement, wider integration list
Keap gagne sur : built-in quoting and invoicing, phone line included, guided setup coaching
ActiveCampaign vs Pipedrive
ActiveCampaign remporte la victoire sur : native email marketing, automation templates, multi-channel campaigns
Pipedrive l'emporte sur : simpler deal boards, faster rep onboarding, sales-first reporting
ActiveCampaign remporte la victoire sur : email deliverability record, cleaner editor, fewer moving parts to configure
GoHighLevel gagne sur : agency sub-accounts, white-label rebilling, bundled call and funnel tools
Comparaison de Thryv
Thryv competes with a mix of all-in-one platforms. This video walks through the main ones:
Thryv gagne sur : listings sync across 50+ sites, 24/7 phone help, payment collection built in
GoHighLevel gagne sur : automation depth, funnel builder, per-client sub-account structure
Thryv gagne sur : appointment booking, invoicing and estimates, local reputation management
HubSpot l'emporte sur : free starting tier, marketing analytics, scaling past a single location
Thryv gagne sur : website builder included, client portal, listings and review replies
Keap gagne sur : campaign automation logic, email template library, transparent public pricing
Thryv gagne sur : customer-facing booking, ThryvPay checkout, done-for-you SEO services
Lundi, CRM remporte la victoire sur : flexible boards, cheaper per-seat pricing, project and task tracking
Foire aux questions
À quoi sert ActiveCampaign ?
It handles marketing and sales automation for growing companies. You send email campaigns, score leads, and trigger follow-ups from customer behavior, all from one dashboard.
ActiveCampaign est-il un CRM ?
Yes. Every plan includes a CRM platform for tracking deals, adding notes, and scoring leads. It sits beside the email tools rather than in a separate product.
ActiveCampaign est-il un site légitime ?
Yes. It is an established platform with published GDPR compliance, US-based data storage, and strong inbox placement scores in independent deliverability tests.
À quoi sert Thryv ?
Small service businesses use it to book appointments, send invoices, manage listings, and respond to reviews. It replaces several front-office tools with one login.
Thryv figure-t-il dans les Pages Jaunes ?
It grew out of a group of Yellow Pages companies. Today it is a publicly traded software business headquartered in Dallas, Texas, with over 2,400 employees.
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