⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Thryv starts at $244/month in our pricing data.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation and sales pipeline work. Thryv for local service businesses that need booking, invoices, and listings.
- 주요 차이점: ActiveCampaign is built around advanced automation and email campaigns. Thryv is customer relationship management plus front-office admin.
- 저희가 선택한 제품: ActiveCampaign, rated 4.0 against Thryv’s 2.6, with a built in CRM on every plan.
Most people land on this page with one small 사업 문제.
Leads come in, then nothing happens for three days.
ActiveCampaign and Thryv both promise to fix that gap.
But they are not the same kind of software.
One is a marketing and sales automation engine.
The other is a front-office CRM platform for local businesses.
개요
This ActiveCampaign vs Thryv comparison covers pricing, key features, and ease of use.
또한 각 도구가 누구에게 가장 적합한지 분석해 보았습니다.
저희 자료 출처에는 공개된 사양서, 문서 및 G2 리뷰가 포함됩니다.
저희 작가들은 두 현장 모두에서 직접 시간을 보내기도 했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 있습니다.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation and CRM platform for growing teams.
It handles email marketing, sales automation, and contact management in one account.
The company calls it Customer Experience Automation, or CXA.
In plain terms, ActiveCampaign marketing automation reacts to what each contact does.
Someone opens a page, and the follow up email fires on its own.
You can build automations with a drag-and-drop editor and no code.
🏆 우승: ActiveCampaign
Over 900 automation templates and a built in CRM on every plan. The 14-day free trial needs no card.
ActiveCampaign 가격
ActiveCampaign offers four pricing tiers. Costs also rise with your contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small teams sending first email campaigns |
| 을 더한 | 월 49달러 | Lead scoring and sales pipeline work |
| 찬성 | 월 79달러 | More advanced features like split-path testing |
| 기업 | 월 145달러 | Big businesses needing custom objects and reports |
Pricing verified September 2026.
무료 체험: 14 days with most Professional-tier features. No credit card is required to start.
환불 보장: No blanket refund window. Yearly billing carries a 20% discount, so test monthly first.
📌 메모: Every tier includes the built in CRM. The Starter plan caps you at 5 actions per automation, which 소규모 사업체 outgrow fast. Transactional email, SMS add ons, and CRM add ons are priced separately.
⚠️ 경고: The $15 entry price is tied to a low contact tier. Published figures elsewhere list the cheapest plan at $19, so check the slider on the pricing page before proceeding to checkout.
ActiveCampaign의 주요 이점
Here is what makes ActiveCampaign worth a look:
- 고급 자동화: Multi-step workflows with conditional logic go well past basic drip campaigns. You can A/B test entire automation paths.
- 900+ pre built templates: Automation recipes are built for specific outcomes. Users report saving an average of 20 hours per month.
- 고급 세분화: Group contacts by website visits, location, purchase history, or interaction history. Custom fields sharpen the targeting further.
- Multi-channel reach: Run email, SMS, WhatsApp, ads, and social from one dashboard. You can send SMS and 텍스트 messages inside the same workflow.
- 950개 이상의 연동 기능: Shopify, Salesforce, WordPress, Microsoft Dynamics, and 자피어 all connect. Integration events can trigger actions on their own.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent 받은 편지함 tests. That matters more than any feature list.
- Free migration: Switching from another newsletter tool is free, and onboarding includes a personalized checklist.
우리 팀이 발견한 점
우리의 작가 set up an ActiveCampaign account and built two live workflows. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Built in CRM is included on all four plans
- Over 900 automation templates and 950 integrations
- 신용카드 정보 없이 14일 무료 체험 가능
- Free migration from your old email marketing platform
- GDPR compliant with data stored on US servers
❌ 단점
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- 연락처 목록이 늘어날수록 가격이 빠르게 상승합니다.
- 무료 플랜은 없고, 14일 무료 체험만 가능합니다.
Thryv란 무엇인가요?
Thryv is customer relationship management software built for small 사업 소유자.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
이 회사는 전화번호부 발행 회사들의 모임으로 시작했습니다.
That history still shapes the product today.
Thryv software helps local businesses reach more customers, stay organized, and get paid faster.
It operates in 48 states and supports over 50,000 businesses across the U.S., Canada, and 호주.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees work there.
Runner Up: Thryv
Booking, invoices, and listings in one place. Best for service businesses that answer the phone all day.
Thryv 가격
Thryv sells its centers as bundles. Here are the pricing details in our data.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 마케팅 센터 | 월 244달러 | Enhanced local listings, reviews, and SEO 서비스 |
| 킵 | 월 299달러 | Bundled package tier in our pricing sheet |
Pricing verified September 2026.
무료 체험: No standard trial. Thryv offers a free plan with limited features instead.
환불 보장: None published. Pricing is quoted by a sales rep, so ask about contract length before you sign.
📌 메모: Thryv charges a one time onboarding fee of $250 on its packages. Entry-level seats are published at $20.00 per user per month, so the real number depends on which centers you bundle.
⚠️ Pricing conflict: Our sheet lists a $299 tier labelled “Keap,” which is a different vendor and looks like a labelling error on our side. Treat the $244 Marketing Center line as the reliable figure and confirm your own quote with Thryv before proceeding.
Thryv의 주요 이점
Here is where Thryv earns its keep:
- Thryv 커맨드 센터: A unified inbox that pulls email, SMS, social, and web chat together. Fewer missed customer interactions across channels.
- 24/7 online scheduling: Clients book appointments any hour. Typical users report a 61% jump in bookings.
- Client portal estimates: Customers schedule, pay, share documents, and view their account in a secure portal.
- 향상된 지역 목록: Business details sync across 50+ listing sites, including Yahoo, and reviews are managed in one page.
- 더 빨리 대금을 받으세요: ThryvPay handles online payments, invoices, and digital document signing for service businesses.
- Admin time back: Owners report saving around 20 hours per week by moving invoicing, scheduling, and file storage into one tool.
- TeamChat and mobile access: Staff message each other in-app and manage workflows from any browser or phone.
우리 팀이 발견한 점
Our writer walked through the Thryv Business Center demo and tested the booking and invoice flow. Here is what stood out:
Thryv의 장점과 단점
✅ 장점
- One tool for booking, invoices, and listings
- 24/7 support and a free plan to test
- Website builder and client portal included
- AI Response Tool drafts replies to reviews
❌ 단점
- Weak automation next to a real marketing platform
- One time onboarding fee of $250 on packages
- Pricing is quoted by sales, not self-serve
- Lowest user rating of the two at 2.6
기능 비교
Here are the key features that decide this matchup. We line up the ActiveCampaign features against Thryv across ten areas, then close with cost.
| 특징 | 액티브캠페인 | 쓰라이브 |
|---|---|---|
| 시작 가격 | 월 15달러 | 월 244달러 |
| 무료 플랜 | ❌ (14일 무료 체험) | ✅ |
| 고급 자동화 | ✅ | ❌ |
| Built In CRM | ✅ | ✅ |
| 리드 스코어링 | ✅ | ❌ |
| 랜딩 페이지 | ✅ | ✅ (website builder) |
| 예약하기 | ❌ | ✅ |
| 송장 및 결제 | ❌ | ✅ |
| 지역 목록 및 리뷰 | ❌ | ✅ |
| 전화 지원 | 상위 티어 | 24/7 |
| 가장 적합한 대상 | 이메일 마케팅 자동화 | 지역 서비스업체 |
1. Email Marketing and Campaigns
액티브캠페인: This is the core product. The email builder ships with email templates, and the drag-and-drop editor includes AI content generation. You can measure results per campaign and track opens by segment.
쓰리브: Email is one channel among many, not the main event. Campaign analytics cover sends and responses, but the depth of a dedicated newsletter tool is not here.
2. 마케팅 및 판매 자동화
액티브캠페인: Intelligent marketing automation is the reason most people sign up. Active Intelligence agents can build campaigns and suggest high-value segments from live data. You set the entry trigger, the branches, and the end automation step yourself.
쓰리브: Automation is trigger-based email and text, not branching logic. The AI Response Tool drafts replies to reviews, which saves time on a different job.
3. CRM 및 연락처 관리
액티브캠페인: The ActiveCampaign CRM tracks each sales pipeline and scores leads. You can add notes to a deal, set custom fields, and use custom objects on the Enterprise plan.
쓰리브: Contact management is built around jobs and appointments rather than sales engagement. TeamChat keeps staff notes on a customer in the same place as the booking.
4. 세분화 및 리드 스코어링
액티브캠페인: Advanced segmentation groups people by location, page visits, or purchase history. Lead scoring then tells your sales team who to call first.
쓰리브: Website analytics show traffic and source data for your site. There is no scoring model that ranks leads by buying intent.
5. Landing Pages and Website Tools
액티브캠페인: Custom landing pages capture leads, and a form submission can start an automation 곧. This suits digital marketing teams running paid traffic.
쓰리브: The Market Builder and website builder create a professional site without a developer. It is a full website rather than a campaign page.
6. Dynamic and Conditional Content
액티브캠페인: Dynamic content swaps blocks based on subscriber data. Conditional content shows or hides sections per recipient, and RSS triggered emails send new blog posts on their own.
쓰리브: 소셜 미디어 management posts and schedules across accounts from one screen. Message personalization exists, but it does not reach block-level rules.
7. AI 기능
액티브캠페인: Integrated AI handles predictive sending and picks delivery times from past behavior. New features here lean toward 자발적인 agents rather than chat prompts.
쓰리브: Online reputation management uses AI to draft review replies. For a business that lives on local reviews, that is the more useful ability.
8. Content Creation and Reach
액티브캠페인: Content creation tools draft subject lines and body copy inside the editor. Ads in ActiveCampaign let you push the same audience to paid channels.
쓰리브: SEO services are sold as an add on to lift local search visibility. That is a service layer, not a content editor.
9. Reporting and Custom Reports
액티브캠페인: Analysis and 보고 covers campaign, automation, and deal data. Custom reports arrive on higher tiers, alongside single sign-on and a dedicated account team.
쓰리브: Billing and invoicing reports show what was sent, paid, and outstanding by date. Money reporting is stronger here than marketing reporting.
⚠️ 경고: Neither vendor advertises HIPAA support on standard plans. ActiveCampaign is GDPR compliant and follows a published data privacy framework with US servers, but clinics should confirm 보안 terms in writing first.
10. 가격 및 비용
두 계획을 나란히 비교해 봅시다.
| 계획 수준 | 액티브캠페인 | 쓰라이브 |
|---|---|---|
| 무료 | ❌ | ✅ Free plan, limited features |
| 기입 | 스타터 플랜: 월 15달러 | 마케팅 센터: 월 244달러 |
| 중간 | 추가 요금: 월 49달러 | — |
| 높은 | 프로 버전: 월 79달러 | $299/month bundle |
| 맨 위 | 기업용: 월 145달러 | 맞춤 견적 |
| Setup Fee | 없음 | 250달러의 일회성 온보딩 수수료 |
액티브캠페인: You can start at $15/month and grow into more advanced features later. Annual billing cuts 20%, and email marketing services like transactional email or SMS add ons are priced on top.
쓰리브: The entry bundle costs more than ActiveCampaign’s top tier. That price buys booking, payments, and listings, so compare it against the tools you would otherwise pay for separately.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 진입 비용 | 액티브캠페인 | $15 vs $244 per month |
| 이메일 마케팅 자동화 | 액티브캠페인 | 900+ pre built templates |
| Appointment booking and payments | 쓰라이브 | Client portal and ThryvPay |
| 지역 목록 및 리뷰 | 쓰라이브 | Syncs 50+ listing sites |
| 리드 스코어링 및 영업 파이프라인 | 액티브캠페인 | Built in CRM on every plan |
| Loading... | 쓰라이브 | ActiveCampaign has no free tier |
💰 예산
ActiveCampaign’s Starter tier costs less than one Thryv onboarding fee. Thryv only makes financial sense if it replaces three or four separate tools.
🔌 사용 중인 기술 스택
ActiveCampaign has over 950 integrations, so it slots into an existing stack. Thryv prefers to be the stack, which suits owners who want one login.
📝 Your Daily Workflow
If your day is campaigns and pipelines, ActiveCampaign fits. If your day is calls, quotes, and invoices, Thryv fits.
🎓 귀하의 경험 수준
Both interfaces are user friendly, with an intuitive menu structure and a searchable knowledge base. A more advanced user will hit ActiveCampaign’s ceiling much later than Thryv’s.
🆓 무료 체험 및 데모
ActiveCampaign gives you 14 days without a card. Thryv runs a demo call, so book time with a human rep before you commit.
🛟 지원 옵션
Thryv offers 24/7 support to every account. ActiveCampaign reserves phone support and a dedicated account team for upper tiers.
전환 가이드
Already paying for one of these? Here is what changes if you move.
🔄 ActiveCampaign에서 Thryv로 전환하시나요?
✅ 얻게 될 이점:
- Online booking that runs 24/7 without staff involvement
- Invoices, estimates, and payments through ThryvPay
- Listings sync and review management in one page
❌ 잃게 될 것:
- Branching automation with conditional logic
- Lead scoring and deep advanced segmentation
- 950+ integrations, including Microsoft Dynamics
📋 전환 방법:
- Export contacts, tags, and custom fields to CSV
- Book a Thryv demo and confirm your quote
- Import contacts during the paid onboarding session
🔄 Thryv에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- A far lower monthly bill at the entry tier
- Advanced automation with A/B tested paths
- Transactional emails, SMS marketing messages, and ads in one flow
❌ 잃게 될 것:
- Appointment scheduling and the client portal
- Invoicing, document signing, and payment collection
- Local listings sync and reputation tools
📋 전환 방법:
- Export your customer list and open invoices from Thryv
- Start the 14-day ActiveCampaign trial, no card needed
- Request the free migration, then rebuild your first automation
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, agency reseller terms, or how either platform handles non profits with donation workflows. Thryv’s pricing is quoted per business, so your number may differ from ours. Our notes reflect the September 2026 versions of both products, and the technology on both sides changes often.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 액티브캠페인 |
| 🚀 자동화 | 액티브캠페인 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🎯 CRM 심층 분석 | 액티브캠페인 |
| 🔌 통합 | 액티브캠페인 |
| 🗓️ Booking & Invoicing | 쓰라이브 |
| ⭐ Local Reviews & Listings | 쓰라이브 |
| 🛟 지원 액세스 | 쓰라이브 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 5 of 8 categories and rates 4.0 against Thryv’s 2.6.
다음과 같은 경우에 가장 적합합니다: email campaigns, sales automation, lead nurturing, contact management
These two products answer different questions. ActiveCampaign asks how you turn a list into revenue. Thryv asks how you keep a service business organized and paid.
Thryv is the better fit for a plumber, salon, or clinic that needs appointments, documents, and a website in one account. Its 24/7 support and free plan lower the risk of trying it.
For everyone else, we recommend ActiveCampaign. It costs less to start, scales to an advanced user, and stays GDPR compliant with a clear security posture. If neither fits, our ActiveCampaign 대안 page lists other options worth a look.
ActiveCampaign 비교
Here is how ActiveCampaign lines up against its closest rivals:
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper entry price, deeper automation branching, no forced bundle purchase
HubSpot이 다음 분야에서 우위를 차지했습니다: free CRM tier, reporting dashboards, larger partner and app directory
ActiveCampaign이 다음 분야에서 승리했습니다: lower monthly cost, stronger inbox placement, wider integration list
Keap은 계속해서 승리합니다: built-in quoting and invoicing, phone line included, guided setup coaching
Loading... 파이프드라이브
ActiveCampaign이 다음 분야에서 승리했습니다: native email marketing, automation templates, multi-channel campaigns
Pipedrive는 다음 항목에서 승리했습니다: simpler deal boards, faster rep onboarding, sales-first reporting
ActiveCampaign이 다음 분야에서 승리했습니다: email deliverability record, cleaner editor, fewer moving parts to configure
GoHighLevel이 다음에서 승리했습니다: agency sub-accounts, white-label rebilling, bundled call and funnel tools
Thryv 비교
Thryv competes with a mix of all-in-one platforms. This video walks through the main ones:
Thryv가 승리한 항목: listings sync across 50+ sites, 24/7 phone help, payment collection built in
GoHighLevel이 다음에서 승리했습니다: automation depth, funnel builder, per-client sub-account structure
Thryv가 승리한 항목: appointment booking, invoicing and estimates, local reputation management
HubSpot이 다음 분야에서 우위를 차지했습니다: free starting tier, marketing analytics, scaling past a single location
Thryv가 승리한 항목: website builder included, client portal, listings and review replies
Keap은 계속해서 승리합니다: campaign automation logic, email template library, transparent public pricing
Thryv가 승리한 항목: customer-facing booking, ThryvPay checkout, done-for-you SEO services
월요일 CRM 주요 성과: flexible boards, cheaper per-seat pricing, project and task tracking
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It handles marketing and sales automation for growing companies. You send email campaigns, score leads, and trigger follow-ups from customer behavior, all from one dashboard.
ActiveCampaign은 CRM인가요?
Yes. Every plan includes a CRM platform for tracking deals, adding notes, and scoring leads. It sits beside the email tools rather than in a separate product.
ActiveCampaign은 믿을 만한 업체인가요?
Yes. It is an established platform with published GDPR compliance, US-based data storage, and strong inbox placement scores in independent deliverability tests.
Thryv는 무엇에 사용되나요?
Small service businesses use it to book appointments, send invoices, manage listings, and respond to reviews. It replaces several front-office tools with one login.
Thryv는 전화번호부에 등록되어 있나요?
It grew out of a group of Yellow Pages companies. Today it is a publicly traded software business headquartered in Dallas, Texas, with over 2,400 employees.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 