Choisir le bon CRM can feel like picking a phone – tons of options, but which one actually fits ton needs?
You’re stuck trying to determine if ActiveCampaign or Nimble CRM is best for your business in 2025.
It’s confusing, right? You’re losing time and maybe even customers because you don’t have a solid system.
You’re wondering, Will this really help me grow?
This post breaks down ActiveCampaign vs Nimble CRM and the key differences between these two popular CRMs.
Aperçu
We’ve spent countless hours diving into both ActiveCampaign and Nimble CRM.
Our team tested each platform’s features, usability, and integrations, simulating real-world scenarios for a practical, hands-on comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Débordé par vos contacts ? Nimble CRM helps you stay organized & build stronger.
Tarifs : It has a free trial. Premium plan starts at $24.90/month.
Caractéristiques principales :
- Contact management
- Sales pipeline management
- Réseaux sociaux integration
Qu'est-ce que ActiveCampaign ?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Qu'est-ce que Nimble CRM ?
Think of Nimble CRM as your best friend for réseaux sociaux but for business.
It pulls in contacts from all over. You see their social feeds, emails, everything.
It’s about building genuine relationships.
Découvrez également nos favoris Alternatives à Nimble CRM…
Notre avis
Découvrez comment Nimble CRM peut augmenter vos ventes de 30% en 2025. Libérez la puissance de la gestion unifiée des relations, des données sociales et professionnelles, et de la gestion rationalisée des contacts.
Principaux avantages
- Excellent contact management: Organize all your contact details and communication history in one place. No more searching through endless emails!
- Réseaux sociaux integration: You can see your contacts’ social media activity directly within Nimble, which helps you understand them better.
- Simple et facile à utiliser : Nimble is known for its user-friendly interface. You’ll be up and running in no time.
- Prix abordables : Nimble offers competitive pricing, making it an excellent option for small businesses and startups.
- Powerful integrations: Connect Nimble with over 200 popular business apps. This expands its functionality even further.
Tarifs
- Mensuel: $24.90 per month, 25,000 Contact Records, 2GB/Seat Storage, Nimble Prospector.
Avantages
Inconvénients
Comparaison des fonctionnalités
When looking for a new CRM, it’s all about the key features that will actually drive business growth.
This in-depth comparison of ActiveCampaign features and Nimble CRM’s capabilities highlights their core strengths.
1. Marketing and Sales Automation
- Campagne active: This is a must have platform for intelligent marketing automation. It offers a visual constructeur for creating complex multi-step workflows, perfect for the more advanced user. This robust activecampaign marketing automation engine helps you build automations that cover the full customer journey.
- Nimble CRM: This tool provides basic sales automation for streamlining business processes. It is simpler, offering automated reminders and contact données enrichment, but it lacks the deep, conditional logic of ActiveCampaign.
2. Contact Enrichment and Social Data
- Campagne active: It focuses on behavioral data from site tracking and email engagement within its built in crm. It doesn’t have a native feature to automatically pull social and business data from the web.
- Nimble CRM: Nimble is a powerful relationship management platform. It excels with its Nimble Prospector browser extension which automatically pulls in social and business data from social profiles, email signatures, and the web to create rich, unified relationship management platform contact records.
3. Email Marketing Automation and Deliverability
- Campagne active: As one of the top email marketing services, ActiveCampaign provides advanced email marketing automation. It features an excellent email builder and its activecampaign’s deliverability is proven to be industry-leading, ensuring your email campaigns reach the boîte de réception.
- Nimble CRM: It allows users to send group messages and track email opens and clicks for better sales engagement. Its focus is more on personalized 1:1 outreach rather than mass, complex email marketing automation sequences.
4. Segmentation and Advanced Targeting
- Campagne active: This platform is ideal for an advanced user needing deep customization. It offers powerful advanced segmentation options based on site activity, email clicks, purchase history, and custom fields, allowing for highly targeted email campaigns using conditional content.
- Nimble CRM: Segmentation is simple, focused mostly on lists, tags, and basic firmographic data gathered from enriched contact records.
5. Sales Engagement and CRM Add Ons
- Campagne active: It provides core CRM capabilities with deals and pipelines, which can be enhanced with sales engagement crm add ons for features like personalized 1:1 follow up email sends and win probability. The full activecampaign crm suite is very capable for big businesses.
- Nimble CRM: Nimble’s sales engagement features are central, including the ability to send personalized group messaging to segmented lists. It works well with small teams focused on nurturing relationships.
6. Customization and Custom Objects
- Campagne active: It offers a high degree of customization for more advanced user needs, including the ability to create custom objects to map unique business data and processes within the crm platform.
- Nimble CRM: Customization is limited to custom fields within the nimble contacts and pipelines. It is designed for simplicity, making it less flexible for complex, unique business structures.
7. Customer Support and Dedicated Account Team
- Campagne active: All paid plans include chat and ticket support. A dedicated account team is generally available only on the high-tier enterprise plan, offering 1:1 strategic help.
- Nimble CRM: They offer support through email and social channels. They don’t advertise a dedicated account team as a standard offering, aligning with their focus on petite entreprise équipes.
8. Cross-Channel Communication
- Campagne active: Beyond email marketing, you can send texte messages (SMS) through an add on. It also supports cross-channel messaging, including WhatsApp and ads activecampaign for retargeting, making it a true digital marketing hub.
- Nimble CRM: Primarily focuses on email and social media insights. You can use group messages and their browser app to track interactions across various social channels and email.
9. Reporting and Analytics
- Campagne active: Provides robust rapports features, including conversion tracking, goal tracking, and the option to create custom reports on higher tiers, giving you the full picture of your marketing and sales automation.
- Nimble CRM: Offers clear, simple reporting focused mainly on the sales pipeline and team activity. It’s less suited for complex multi-channel digital marketing analytics.
What to Look for When Choosing Your CRM?
Choosing the perfect crm involves more than just features. Here are key insights to guide your decision between ActiveCampaign and Nimble CRM, focusing on what truly matters for your business professionals and team member success:
- Relationship Focus: Do you need a relationship-focused crm like Nimble to handle people-related processes? It automagically builds rich contact details and contact insights from social channels (LinkedIn, etc.) and unifies all your contacts, eliminating siloed contacts. This is essential for better relationship management and customer retention.
- Data Centralization & Enrichment: Look at how the system unifies contacts. Imagine having instant access to a complete communication history. Nimble enriches contacts and existing contact records, which delivers valuable company information. Check for reliable contact sync with tools like Google Workspace and Microsoft 365.
- Sales Intelligence & Pipeline: Assess the quality of the sales intelligence and if the platform provides real value for tracking dollars. Both offer sales pipelines to manage leads and opportunities for closing deals, but consider the simplicity of the Nimble account’s today page dashboard versus ActiveCampaign’s deeper analytics.
- Automation vs. Ease: ActiveCampaign offers more advanced features like advanced lead scoring and complex end automation workflows. Nimble is a smart crm for quick organization, letting you quickly create tasks, add notes, and follow ups.
- Outils de marketing: For marketing, evaluate the ease of creating professional email templates, newsletter tool usage, landing pages, dynamic content, and the ability to send sms (sms add-ons). ActiveCampaign is built for this.
- Trust and Compliance: Does the crm software adhere to a strong data privacy framework? Check if the vendor is gdpr compliant and offers crucial support features like HIPAA support (if relevant), single sign-on (SSO), and has positive independent assessments in an ActiveCampaign review.
- Support and Scalability: Look for accessible phone support and a robust knowledge base. Also, confirm the absence of a free plan and examine Nimble’s pricing and ActiveCampaign alternatives to ensure the platform can scale with your company without them being constantly busy redesigning key elements.
- Ecosystem Integration: Ensure the system is nimble and integrates seamlessly with your current stack (Microsoft, Microsoft Dynamics, etc.) to maximize team collaboration and provide a complete customer experience.
Verdict final
After thorough testing, we lean towards ActiveCampaign for businesses seeking robust automation and granular segmentation.
While Nimble CRM boasts a user-friendly interface and strong social integration.
Activecampaign’s comprehensive feature set, especially its powerful pipeline and analytics, makes it a more scalable solution.
If your business prioritizes deep contact management and sophisticated automation, ActiveCampaign is likely the better fit.
Our hands-on experience allows us to confidently guide you in choosing the CRM that best aligns with your growth trajectory.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Plus de Nimble CRM
Voici une brève comparaison de Nimble CRM avec ces solutions logicielles :
- Nimble CRM vs Pipedrive: Nimble CRM excelle dans l'intégration des médias sociaux et une vue unifiée des contacts pour le développement des relations. Parallèlement, Pipedrive offre un pipeline de vente visuel pour une gestion et une automatisation efficaces des transactions.
- Nimble vs GoHighLevel: Nimble is great for managing contacts and relationships, especially with social media. It’s often simpler to use. GoHighLevel is a powerful all-in-one platform for marketing agencies.
- Nimble CRM vs Keap: Nimble CRM se concentre sur l'intégration intuitive des médias sociaux et la gestion des relations, tandis que Keap offre de solides fonctions d'automatisation du marketing et des ventes pour des campagnes complètes.
- Nimble CRM vs ActiveCampaign: Nimble CRM offre une interface conviviale avec une forte intégration des médias sociaux pour l'établissement de relations, tandis qu'ActiveCampaign offre une automatisation puissante du marketing, une segmentation et des analyses détaillées.
- Nimble CRM vs Hubspot: Nimble CRM est connu pour son intégration des médias sociaux et son simplifié la gestion des contacts pour l'établissement de relations, tandis que HubSpot offre une suite complète pour le marketing, les ventes et le service à la clientèle.
- Nimble CRM vs Clickfunnels: Nimble CRM fonctionne comme un CRM axé sur les relations avec des informations sociales ; ClickFunnels est un outil spécialisé dans la construction d'entonnoirs de vente et l'automatisation des pages de vente.
- Nimble CRM vs Folk: Nimble CRM met l'accent sur l'intégration des médias sociaux et des profils de contact complets, tandis que Folk se concentre sur l'organisation collaborative des contacts et des fonctionnalités CRM simples avec une grande capacité de personnalisation.
- Nimble CRM vs Instantly: Nimble CRM offre une gestion robuste des contacts et des comptes avec intégration des médias sociaux, tandis qu'Instantly excelle dans l'envoi d'e-mails froids en grand nombre et dans l'automatisation avancée du marketing par e-mail.
- Nimble CRM vs Clickup: Nimble CRM est un outil dédié à la gestion des relations avec l'intégration sociale ; ClickUp est une plateforme polyvalente pour la gestion de projets, le suivi des tâches et les flux de travail personnalisables, y compris les fonctions CRM.
- CRM agile contre CRM du lundi: Nimble CRM intègre des informations sur les médias sociaux pour la gestion des relations, tandis que Monday CRM offre une gestion de projet et de flux de travail hautement visuelle et personnalisable, y compris des fonctionnalités CRM.
- CRM agile contre CRM capsule: Nimble CRM offre une intégration des médias sociaux et une gestion robuste des contacts pour le développement des relations. Capsule Le CRM est un simple gestionnaire de contacts axé sur le suivi des opportunités de vente.
- Nimble CRM vs Insightly: Nimble CRM met l'accent sur l'intégration des médias sociaux et une vue unifiée des contacts, tandis qu'Insightly offre une solution CRM plus large avec des fonctions de gestion du pipeline de vente et de gestion de projet.
- Nimble CRM vs Freshsales CRM: Nimble CRM excels in social selling and contact enrichment via social media, whereas Freshsales CRM offers comprehensive sales automation, detailed reporting, and AI-powered insights.
- Nimble CRM vs Salesforce: Nimble CRM offre une plateforme conviviale avec une forte intégration des médias sociaux pour les petites et moyennes entreprises, tandis que Salesforce est un CRM d'entreprise hautement évolutif avec des fonctionnalités étendues et personnalisables pour les ventes, le service et le marketing.
Questions fréquemment posées
Is ActiveCampaign better than Nimble CRM for small businesses?
ActiveCampaign is powerful, but its complexity might overwhelm some petites entreprises. Nimble CRM’s simpler interface and social focus can be more accessible. If you need robust automation, ActiveCampaign may be worth the learning curve. Consider your team’s technical comfort and growth goals.
Does ActiveCampaign or Nimble CRM offer better contact management?
ActiveCampaign offers detailed contact profiles, custom fields, and tagging, ideal for in-depth organization. Nimble CRM excels in social media integration, pulling data from various platforms for a comprehensive view. The best choice depends on your focus: detailed profiles or social insights.
Which CRM has better automation features, ActiveCampaign or Nimble CRM?
ActiveCampaign is renowned for its advanced automation, allowing for complex workflows and personalized experiences. Nimble CRM provides basic automation, primarily focused on contact enrichment. If automation is a critical factor for your business, ActiveCampaign is the stronger choice.
How does the sales pipeline differ between ActiveCampaign and Nimble CRM?
ActiveCampaign’s pipeline is highly customizable with automation capabilities, streamlining your sales process. Nimble CRM offers a simpler, visually driven pipeline for tracking deals. ActiveCampaign is better for complex sales workflows, while Nimble CRM is suitable for simpler, visual tracking.
Is Nimble CRM more user-friendly than ActiveCampaign?
Yes, Nimble CRM is generally considered more user-friendly with an easier setup. ActiveCampaign, while powerful, can be more complex to navigate. If ease of use is a priority, especially for smaller teams, Nimble CRM is a good choice.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean