⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Nimble CRM sells one paid plan at $24.90 per user/month.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign suits email marketing and sales automation at scale. Nimble fits 사업 professionals who live inside Microsoft 365 or Google Workspace.
- 주요 차이점: ActiveCampaign is a marketing automation platform with a built in CRM. Nimble is a relationship focused CRM that adds light email marketing.
- 저희가 선택한 제품: ActiveCampaign, rated 4.0 against 3.3, because its automation depth and 950+ integrations cover far more business processes.
These two tools get compared a lot, and they shouldn’t be.
ActiveCampaign is built for marketing and sales automation at volume.
Nimble CRM은 통합 고객 관계 관리 플랫폼입니다. 소규모 사업 팀들.
One sends email campaigns to thousands. The other helps you remember a name.
Picking wrong costs you months of setup and migration work.
개요
This ActiveCampaign vs Nimble CRM comparison covers pricing, key features, and ease of use.
We also break down who each crm platform actually fits.
저희 필진들은 두 도구를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Everything else comes from published documentation, pricing pages, and G2 reviews.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a customer experience automation platform for email marketing and sales automation.
It combines email campaigns, a built in crm, and a visual automation 건축업자.
You can send email, 텍스트 messages, and WhatsApp from one dashboard.
Over 900 pre built templates cover welcome series, cart abandonment, and every follow up email.
Core activecampaign features centre on advanced automation, not simple newsletters.
🏆 우승: ActiveCampaign
Intelligent marketing automation with a crm on every plan. Runs email marketing, sms add ons, and lead scoring from one place.
ActiveCampaign 가격
Four tiers scale with your contact count. The more advanced features sit higher up.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Small teams sending basic email campaigns |
| 을 더한 | 월 49달러 | Sales pipeline tracking and lead scoring |
| 찬성 | 월 79달러 | The more advanced user who needs custom reports |
| 기업 | 월 145달러 | Big businesses wanting custom objects and single sign on |
Pricing verified September 2026.
무료 체험: 14 days with most Professional-tier access, and no credit card required.
환불 보장: No published refund window. Annual billing cuts roughly 20% off the monthly rate.
📌 메모: There is no free plan. The Starter tier caps you at 5 actions per automation, so complex builds need Plus or higher. Transactional emails, HIPAA support, and sms add ons are billed separately.
⚠️ Pricing conflict flagged: Our CSV lists the Starter plan at $15/month. Some third-party sources quote $19/month for the same tier, likely a monthly-billing figure. We use the CSV number throughout this article. Check the pricing page before you buy, since every tier climbs as your contact list grows.
ActiveCampaign의 주요 이점
Here is what ActiveCampaign offers that competing email marketing services do not:
- Automation depth: Multi-step workflows use conditional logic, not just linear drip sequences. You can A/B test entire automation paths against each other.
- 950개 이상의 연동 기능: Shopify, Salesforce, WordPress, and 자피어 all connect natively. Premium connectors cover ecommerce and CRM data.
- 전달 가능성: ActiveCampaign’s deliverability scores consistently well in independent 받은 편지함 테스트.
- 동적 콘텐츠: Conditional content shows or hides blocks based on purchase history or custom fields.
- 고급 세분화: Group contacts by website visits, location, or interaction history.
- Free migration: The team moves your lists over from another newsletter tool at no cost.
- 규정 준수: Data sits on U.S. servers under a documented data privacy framework, and the platform is gdpr compliant.
Here is the dashboard those benefits live in.
우리 팀이 발견한 점
우리의 작가 built a live welcome series inside a paid ActiveCampaign account. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Over 900 automation templates built for specific outcomes
- Built in crm included on every plan, including Starter
- Email, SMS, WhatsApp, and ads run from one dashboard
- Free migration service when you switch from another platform
- 14 day free trial with no credit card required
❌ 단점
- No free plan, so testing stops after 14 days
- Starter caps automations at 5 actions each
- Overkill if you only send a simple newsletter
- Costs climb steeply as your contact count grows
Nimble CRM이란 무엇인가요?
Nimble is a relationship focused crm built for small business teams and consultants.
It pulls social and business data into rich, unified contact records.
The idea is simple: no more siloed contacts across Gmail, Outlook, and LinkedIn.
Nimble integrates directly with Google Workspace and Microsoft 365.
Co founder Jon Ferrara built it around nurturing relationships, not blasting email.
It helps small teams manage leads, keep customers engaged, and drive business growth.
Nimble CRM 가격
Nimble’s pricing is refreshingly short. There is one plan.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 유료 플랜 | 사용자당 월 24.90달러 | Small business teams needing every feature without tier maths |
Pricing verified September 2026.
무료 체험: 14 days, giving you instant access to a full nimble account.
환불 보장: None published. You cancel at the end of the billing cycle.
📌 메모: The plan holds 25,000 contacts. Every extra 10,000 contacts adds $10 per month. Group messaging is capped at 1,000 messages per month, and enrichment credits are metered separately.
⚠️ Pricing conflict flagged: Our CSV records a single figure of $24.90 per user/month. Nimble’s own site has advertised $29.90 billed monthly and $24.90 billed annually. We use the CSV figure in every table and card here. Confirm your billing cycle at checkout.
Nimble CRM의 주요 이점
Here is where this crm software earns its keep:
- Contact insights: Nimble enriches contacts with social media insights and company name data automatically.
- Today page dashboard: One screen shows upcoming tasks, deals, and engagement opportunities.
- 민첩한 탐사자: The browser extension captures contact details from any site or LinkedIn profile without manual entry.
- Contact sync: Microsoft 365 syncs contacts and calendar both ways. Google Workspace contact sync is one-way.
- 파이프라인 관리: Visual Kanban boards track deals through people related processes.
- Group messages: Send personalised group messages with open and click tracking to any segment.
- Communication history: Every email, note, and call sits on the contact record. You can add notes from the nimble app on iOS or 기계적 인조 인간.
This is how the contact record looks in practice.
우리 팀이 발견한 점
Our writer ran a nimble account for outreach and pipeline tracking across several weeks. Here is what stood out:
Nimble CRM의 장점과 단점
✅ 장점
- One plan with every feature, so no tier guessing
- Prospector app pulls contact records from the web
- 새로운 사용자가 빠르게 익힐 수 있는 깔끔한 인터페이스
- Microsoft 365 및 Google Workspace와의 강력한 통합
❌ 단점
- Many integrations need Zapier or 파블리 to work
- Unified inbox lost reach as social platforms cut API access
- Android app reviews trail the iOS version
- Automation is light next to a marketing platform
기능 비교
Below are ten areas where these two tools diverge most. The summary table gives you the shape of it, then each section explains why the gap exists.
| 특징 | 액티브캠페인 | 님블 CRM |
|---|---|---|
| 시작 가격 | 월 15달러 | 사용자당 월 24.90달러 |
| 무료 플랜 | ❌ | ❌ |
| 이메일 마케팅 자동화 | ✅ | ✅ 기본 |
| Built In CRM | ✅ | ✅ |
| 리드 스코어링 | ✅ | ❌ |
| 랜딩 페이지 | ✅ | ❌ Web forms only |
| Send SMS | ✅ (add on) | ❌ |
| 소셜 미디어 활용 능력 향상 | ❌ | ✅ |
| 통합 | 950+ | 140+ |
| 가장 적합한 대상 | Digital marketing at scale | 관계 관리 |
1. Email Marketing and Email Campaigns
액티브캠페인: A full email builder with drag-and-drop blocks, AI content generation, and hundreds of email templates. You can run RSS triggered sends, split tests, and predictive send-time delivery. This is proper email marketing automation, not a bolt-on.
님블 CRM: Group messaging sends up to 1,000 personalised messages per month with open and click tracking. It works well for one-to-few outreach. It is not built to replace a newsletter tool.
2. Contact Management and Contact Records
액티브캠페인: The activecampaign crm stores contacts with custom fields, tags, and purchase history. Enterprise adds custom objects for non-standard data. Contact management here is built to feed automation triggers.
님블 CRM: This is Nimble’s strongest area. It unifies contacts from Gmail, Outlook, LinkedIn, and Twitter, then layers business data on top. Existing contact records get enriched automatically, and search across all your contacts is fast.
3. Automation and Build Automations
액티브캠페인: The visual builder lets you build automations with conditional logic and no code. Over 900 templates give you a start and end automation path for common goals. ActiveCampaign estimates users save around 20 hours a month.
님블 CRM: Workflow automation handles task assignment and simple email sequences. You can create tasks from templates and move records through stages. It automates admin, not multi-branch marketing journeys.
⚠️ 경고: The ActiveCampaign Starter plan allows only 5 actions per automation. If you need branching logic, budget for Plus at $49/month rather than the headline price.
4. Advanced Segmentation and Nimble Prospector
액티브캠페인: Advanced segmentation splits your list by page visits, location, or past interactions. Combine that with lead scoring and your sales team sees who is warm before they call.
님블 CRM: Nimble prospector works the other direction. Instead of slicing a list you already own, it finds new contact details while you browse and adds them to the crm. That is sales intelligence rather than segmentation.
5. 랜딩 페이지 및 웹 양식
액티브캠페인: Custom landing pages ship with the platform, and form submissions trigger automations directly. You do not need a separate page builder to capture and route leads.
님블 CRM: There is an online form builder for capturing details from your site, but no landing page designer. You host the page elsewhere and pipe submissions in.
6. Dynamic Content and Pre Built Templates
액티브캠페인: Conditional content swaps blocks inside a single send based on subscriber data. Pre built templates cover the common patterns so you are not starting from a blank canvas.
님블 CRM: Workflow templates cover repeatable business processes like onboarding or renewals. Message personalisation uses merge fields rather than true dynamic content rules.
7. Sales Pipeline and Deals
액티브캠페인: Plus and above give you multiple sales pipelines, deal automation, and task reminders. Sales engagement ties back to marketing data, so a deal stage change can fire a follow up email.
님블 CRM: Customisable visual pipelines come standard on the single plan. Kanban boards make closing deals easy to track for a small team member count, and tracking dollars per stage is straightforward.
8. Integrations and Add Ons
액티브캠페인: Over 950 integrations, including Shopify, Salesforce, WordPress, and Zapier. Paid add ons cover transactional emails, HIPAA support, and text messages. Those crm add ons matter for regulated industries.
님블 CRM: Around 140 SaaS and social media connections. Many still route through Zapier or Pabbly, which adds a subscription. Native depth is strongest with Microsoft 365 and Google Workspace.
⚠️ 경고: Nimble’s unified inbox has narrowed as social platforms restricted API access. Check that the specific network you rely on still connects before you commit.
9. Reporting and Custom Reports
액티브캠페인: Custom reports arrive on the Pro tier, covering attribution, automation performance, and conversion paths. Lower plans still show campaign and deal 보고.
님블 CRM: Reporting highlights activity levels and deal progress and can surface areas of potential improvement. It answers “who needs a nudge”, not “which channel drove revenue”.
10. 가격 및 비용
The headline numbers hide how differently these two scale.
| 계획 | 액티브캠페인 | 님블 CRM |
|---|---|---|
| 무료 | ❌ | ❌ |
| 기입 | 스타터 요금제 월 15달러 | Paid Plan $24.90 per user/month |
| 중간 | 월 49달러 추가 | — |
| 높은 | 프로 버전 월 79달러 | — |
| 기업용 플랜 | 월 145달러 | — |
액티브캠페인: The $15 entry price is per account, not per seat, which favours small teams. But the number climbs with contact volume, and features you may assume are core sit two tiers up. Annual billing trims roughly 20%.
님블 CRM: One price, every feature, per user. Predictable for three people, expensive for fifteen. Against most well-known crm platforms it sits at the cheaper end, and there is no upsell ladder to climb.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| High-volume email marketing | 액티브캠페인 | Full builder and deliverability record |
| 소셜 미디어 잠재고객 발굴 | 님블 CRM | Prospector enriches contacts live |
| Lead scoring and attribution | 액티브캠페인 | Nimble has no scoring engine |
| Microsoft 365 native sync | 님블 CRM | Two-way contacts and calendar |
| Send SMS and WhatsApp | 액티브캠페인 | Multi-channel from one dashboard |
| 간단한 정액제 | 님블 CRM | One plan, no feature gates |
💰 예산
A solo consultant pays $24.90 for Nimble versus $15 for ActiveCampaign Starter. At five users Nimble crosses $124 while ActiveCampaign stays flat until your contact list grows.
🔌 사용 중인 기술 스택
If your day runs inside Outlook and Microsoft 365, Nimble slots in with almost no setup. If you run Shopify or WordPress, ActiveCampaign’s connector library wins outright.
Loading...
Personal, one-to-one messages to warm contacts favour Nimble. Segmented campaigns to thousands of subscribers favour ActiveCampaign every time.
🎓 귀하의 경험 수준
Nimble is user friendly enough to learn in an afternoon. ActiveCampaign rewards the advanced user willing to spend a week in its knowledge base.
🆓 무료 체험 및 데모
Both give you 14 days. Neither has a free plan, so plan your test before the clock starts.
🛟 지원 옵션
ActiveCampaign adds phone support and a dedicated account team on upper tiers. Nimble keeps support uniform across its single plan.
전환 가이드
Already on one of them? Here is what changes.
🔄 ActiveCampaign에서 Nimble CRM으로 전환하시나요?
✅ 얻게 될 이점:
- Automatic contact enrichment from social and public sources
- A flat bill that does not move as your list grows
- Two-way Microsoft 365 contact and calendar sync
❌ 잃게 될 것:
- Branching automation and lead scoring
- Landing pages, SMS, and transactional email add ons
- Around 800 integrations you may already depend on
📋 전환 방법:
- Export contacts, tags, and custom fields to CSV
- Create your nimble account and connect Google or Microsoft first
- Import the CSV, then rebuild pipelines as Kanban stages
🔄 Nimble CRM에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Over 900 automation templates and conditional logic
- Landing pages, forms, and ads reporting in one account
- Lead scoring that tells sales who to call first
❌ 잃게 될 것:
- Automatic social media enrichment on contact records
- The Prospector browser extension
- Flat per-user pricing with no feature gates
📋 전환 방법:
- Export contacts and notes from Nimble
- Start the 14 day trial and request the free migration service
- Map fields to tags, then rebuild deal stages as pipelines
저희 리뷰에서 다루지 않은 내용
We focused on 소규모 사업체 and mid-sized teams. We did not test enterprise deployments, single sign on setups, or how either tool handles a migration from Microsoft Dynamics. Discounts for non profits, deliverability across specific regions, and long-term customer retention data were also outside scope. Both vendors ship new features regularly, so verify anything critical against the live product.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 액티브캠페인 |
| 🚀 자동화 | 액티브캠페인 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🤝 Contact Management | 님블 CRM |
| 👶 사용 편의성 | 님블 CRM |
| 🔌 통합 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 6 categories with a 4.0 rating against 3.3.
다음과 같은 경우에 가장 적합합니다: Email marketing automation, sales pipeline tracking, multi-channel digital marketing
There is no perfect crm here. ActiveCampaign is a marketing platform that happens to include a crm. Nimble is a crm that happens to send messages.
Nimble is genuinely better at one thing: knowing who your contacts are. If your revenue depends on personal outreach and social media research, it earns its place.
But if you need automation, segmentation, and reporting that connect marketing to revenue, ActiveCampaign covers far more ground for less money per seat. That is why we recommend ActiveCampaign for most readers.
ActiveCampaign 비교
Here is how it holds up against other tools people shortlist:
ActiveCampaign이 다음 분야에서 승리했습니다: Entry price, automation branching depth, number of email templates
HubSpot이 다음 분야에서 우위를 차지했습니다: Free plan availability, unified sales and service hubs, reporting dashboards
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper starting tier, wider integration catalogue, stronger segmentation rules
Keap은 계속해서 승리합니다: Built-in invoicing, appointment booking, hands-on onboarding for beginners
ActiveCampaign이 다음 분야에서 승리했습니다: Native email sending, marketing attribution, landing page builder
파이프드라이브 승리 항목: Deal-first interface, faster sales rep adoption, cleaner activity forecasting
For the full shortlist, see our guide to 액티브캠페인 대안.
Nimble CRM 비교 (더 보기)
And how Nimble stacks up elsewhere:
Nimble은 다음에서 승리합니다: Social enrichment, Prospector extension, unified communications history
캡슐이 승리한 항목: Free starter tier, lighter interface, cheaper per-seat cost at small headcount
Nimble은 다음에서 승리합니다: Microsoft 365 depth, contact enrichment, single-plan simplicity
Freshsales가 다음 부문에서 승리했습니다: Built-in phone and chat, AI deal insights, native workflow automation depth
Nimble은 다음에서 승리합니다: Relationship data quality, faster setup, prospecting from the browser
월요일 CRM 주요 성과: Team collaboration boards, custom views, project work alongside deals
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It handles marketing and sales automation from one account: email campaigns, SMS, landing pages, lead scoring, and a sales pipeline. Companies use it to automate follow ups at scale.
ActiveCampaign은 CRM인가요?
Yes. A crm ships on every plan, tracking deals, tasks, and contacts. It is a marketing platform first, so the sales tooling is lighter than a dedicated management software product.
Nimble CRM은 무슨 일을 하나요?
Nimble unifies contacts, calendars, and communications from Google Workspace, Microsoft 365, and social media into one record. It then helps you quickly create tasks and track deals.
Nimble의 월 구독료는 얼마인가요?
$24.90 per user/month in our pricing data, covering 25,000 contacts. Extra contacts cost $10 per 10,000. A 14 day trial lets you test first.
소규모 사업체에는 어느 쪽이 더 나을까요?
ActiveCampaign, for most. It costs less at entry and covers marketing plus sales. Choose Nimble if relationship management and social research drive your revenue.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 