Ever feel like you’re juggling too many tools to keep track of customers?
Maybe you’re trying to determine if ActiveCampaign vs Capsule CRM is the right choice for your business.
Imagine missing out on sales because you couldn’t keep up with leads.
We’ll look at the key differences between ActiveCampaign vs Capsule CRM and help you find the best fit.
Let’s get you set up with a system that makes your life easier.
Aperçu
We’ve put ActiveCampaign and Capsule CRM through their paces—our team dove deep, testing features, workflows, and user experience.
We wanted to see firsthand how they stack up for real-world business needs, leading to this clear comparison.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Join over 10,000 businesses already using Capsule CRM. Boost your sales by up to 29% and improve customer retention by 47% – start your free trial today!
Tarifs : L'abonnement est gratuit. L'abonnement payant commence à 18 $/mois.
Caractéristiques principales :
- Gestion des contacts
- Gestion du pipeline de vente
- Project Boards
Qu'est-ce que ActiveCampaign ?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: $15/mois.
- Plus: $49/mois.
- Pro: 79$/mois.
- Entreprise: $145/mois.
Avantages
Inconvénients
Qu'est-ce que Capsule CRM ?
Capsule CRM is more straightforward. It’s built for contact management. Do you want to track sales?
It does that, too. It’s a good choice for small teams and keeps customer information organized.
Découvrez également nos favoris Capsule CRM alternatives…
Notre avis
Il est excellent pour sa simplicité et sa facilité d'utilisation, notamment pour les petites entreprises qui débutent avec un CRM. Il vous aide à gérer efficacement vos contacts et vos ventes sans vous complexifier. Cependant, il manque peut-être certaines fonctionnalités avancées dont les entreprises plus grandes ou en croissance pourraient avoir besoin, et ses options de reporting ne sont pas aussi performantes que celles de certains concurrents.
Principaux avantages
- Gestion simple des contacts.
- Suivi facile du pipeline de vente.
- S'intègre à de nombreuses applications.
- Champs personnalisables disponibles.
- Application mobile pour un accès en déplacement.
Tarifs
- Démarreur: 18 $/utilisateur/mois.
- Croissance: 36 $/utilisateur/mois.
- Avancé: 54 $/utilisateur/mois.
- Ultime: 72 $/utilisateur/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
Now we look closely at the core features.
We compare ActiveCampaign’s focus on deep, intelligent marketing automation with Capsule CRM’s focus on a highly user-friendly sales process to find your perfect crm.
1. Marketing and Sales Automation
- Campagne active: This is a must-have platform for powerful marketing and sales automation. You can build automations based on purchase history, site visits, and conditional content. It is the ideal CRM solution for the advanced user.
- Capsule CRM: Capsule CRM focuses on workflow automations for the sales cycle itself. It can automate tasks and trigger follow-up email reminders. It is simple but offers limited features compared to Campagne active marketing automation.
2. CRM Core Functionality
- Campagne active: Includes a built-in crm that is part of the larger digital marketing platform. It provides lead management and account management, but requires an add-on for enhanced deal tracking.
- Capsule CRM: Capsule CRM‘s core features are its robust contact management system. It’s excellent for keeping track of customer données and customer interactions and adding add notes. Users often praise its reliability in this area.
3. Pricing Model and Scalability
- Campagne active: Campagne active‘s pricing scales dramatically with the number of contacts you have, which impacts the overall capsule crm cost comparison. Advanced features are locked behind higher-tiered plans.
- Capsule CRM: Capsule CRM cost is typically billed per user per month and is predictable. It offers a free version for up to two users and scales with multiple sales pipelines and project boards on its paid plans.
4. Email Marketing & Newsletter Tool
- Campagne active: The platform offers strong email marketing services and an advanced email constructeur. It supports sophisticated email campaigns, dynamic content, and RSS-triggered campaigns, giving it a strong edge. Campagne active‘s deliverability is a key advantage.
- Capsule CRM: Capsule CRM’s strength is in sales and marketing integration via its transpond integration for email marketing automation. It has email templates but is not designed for the complex, high-volume marketing needed by big businesses.
5. Sales Pipeline Management
- Campagne active: Provides sales pipelines that integrate directly with its ActiveCampaign crm. This allows automations to fire based on deal stage changes, helping sales engagement.
- Capsule CRM: Reviewers often note that Capsule CRM excels in sales opportunities and visual pipeline management. You can create pipelines for different business processes on higher tiers, making it a great tool for sales teams.
6. Customization and Data Flexibility
- Campagne active: Supports custom fields and can handle custom objects on its enterprise plan. This makes it the better crm software choice for those needing specialized customer data tracking and new features.
- Capsule CRM: Offers plenty of custom fields and allows for customization of the sales process. It keeps the interface clean, but its customization is less powerful than Campagne active alternatives for deep database modification.
7. Support and Advanced Security
- Campagne active: Provides a dedicated account team on its highest tiers. It has comprehensive sécurité features and is Campagne active gdpr compliant, but hipaa support is not a core feature.
- Capsule CRM: Users frequently praise the support team in a Capsule CRM review. They offer single sign on and strong data privacy framework compliance, and their documentation is solid.
8. Integrations and Ecosystem
- Campagne active: Offers a huge number of native integrations (over 900) and add-ons, including Microsoft Dynamics. It’s the go-to for a marketer who uses many other solutions.
- Capsule CRM: Integrates strongly with Google Workspace and comptabilité software. It uses simple integrations to faire an easy capsule account fit well into existing workflows.
9. Reporting and Analytics
- Campagne active: Offers detailed custom reports and predictive analytics to generate reports on the entire customer experience. It lets the more advanced user end automation based on key metrics.
- Capsule CRM: Includes rapports features and basic reporting tools that focus on deal health and activity. It is not as deep for digital marketing or revenue attribution as Campagne active.
Que rechercher lors du choix d’un CRM ?
- Focus on key features that drive lead generation, not just contact records. Does the crm system offer more advanced features like lead scoring and advanced segmentation?
- Consider the simplicity versus power trade-off. Capsule CRM is perfect for petite entreprise simplicity, while ActiveCampaign offers the deep activecampaign features needed by the more advanced user.
- Check the total value of the paid plan. Look past the monthly price and see what is excluded, like ads activecampaign, or if you need an add on for sms add ons to send sms and texte messages.
- Examine the ecosystem. Do you need a deep integration with g suite or more broad other integrations offered by other crms? Look for premium integrations and a seamless full integration across all the features.
- Check support and stability. Does the crm platform offer phone support or a dedicated account team? Read a recent activecampaign review to see if the provider is currently busy redesigning the platform or if the tool is activecampaign legit.
- Security and compliance are crucial. Is the crm system suitable for non profits? Check for features like transactional emails and look for reassurance regarding data handling.
- The user experience matters for your other team members. Does the interface give you a clear one dashboard view of the sales process, or does it require constant jumping between different crm solutions?
- Look at the total content and delivery tools, such as the ability to build landing pages and utilize pre built templates for marketing campaigns. Also check if the crm providers offer content assists.
- Assess the bundled services like a help desk and project management features, as these can save you from buying separate tools.
- Understand pricing complexity. Compare the total cost when billed annually versus monthly across the paid tiers. See if you can pay annually for a discount.
- Finally, ask yourself, “Would I recommend activecampaign or decide to use capsule?” The best crm software is the one your team adopts easily.
Verdict final
So, which one wins? For most businesses, ActiveCampaign is the clear winner.
It’s got the tools you need to grow. Sure, it costs more.
But you get powerful automation and email features. Capsule CRM is suitable for simple contact management.
But if you want to boost sales, ActiveCampaign is the way to go.
We’ve tested both, and we know what works. Trust us: ActiveCampaign offers more value for your money.
Plus, the advanced reporting helps you see what’s working and what’s not.
That’s key to making wise decisions.
If you’re serious about growing your business, ActiveCampaign is the tool that will get you there.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign vs HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign vs ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid et la recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign vs Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign vs Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign vs Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Plus de Capsule CRM
Voici une brève comparaison de Capsule CRM avec ces solutions logicielles :
- Capsule CRM vs Pipedrive: Capsule CRM offre une solution simple pour la gestion des contacts et des ventes, tandis que Pipedrive est un outil de gestion visuelle du pipeline de vente.
- Capsule CRM vs GoHighLevel: Capsule is easy to use. It helps you manage your contacts and sales process. It is great for keeping things simple and organized. GoHighLevel is a much bigger tool. It has many tools for marketing and sales.
- Capsule CRM vs Keap: Capsule CRM se concentre sur la simplicité et le prix pour le suivi des contacts et des ventes ; Keap offre des fonctions étendues d'automatisation du marketing et des ventes, souvent à un prix plus élevé.
- Capsule CRM vs ActiveCampaign: Capsule CRM offre une solide gestion des contacts et du pipeline, tandis qu'ActiveCampaign propose une puissante automatisation du marketing, des campagnes d'e-mailing et une segmentation avancée.
- Capsule CRM vs Hubspot: Capsule CRM est un CRM convivial et abordable pour la gestion des interactions avec les clients ; HubSpot propose une vaste gamme d'outils de marketing, de vente et de service, avec des options gratuites et des options payantes évolutives.
- Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
- Capsule CRM vs Folk: Capsule CRM est une solution simple de gestion des contacts, tandis que Folk met l'accent sur l'organisation collaborative des contacts et leur enrichissement par des fonctionnalités modernes.
- Capsule CRM vs Instantly: Capsule CRM se concentre sur la gestion des contacts généraux et des ventes ; Instantly est conçu pour l'envoi automatisé d'e-mails froids et l'engagement commercial.
- Capsule CRM vs Clickup: Capsule CRM est une solution de gestion de la relation client dédiée, tandis que ClickUp est une plateforme de gestion du travail polyvalente qui comprend des fonctionnalités de gestion de la relation client ainsi que de gestion des projets et des tâches.
- Capsule CRM vs Monday CRM: Capsule CRM offre une gestion simple des contacts et du pipeline de vente ; Monday CRM offre des flux de travail visuels hautement personnalisables et des fonctions étendues de collaboration d'équipe.
- Capsule CRM vs Insightly: Capsule CRM met l'accent sur la facilité d'utilisation et le suivi des contacts, tandis qu'Insightly propose un CRM plus complet avec des fonctions avancées de gestion de projets.
- Capsule CRM vs Freshsales CRM: Capsule CRM privilégie la simplicité dans la gestion des ventes et des contacts, tandis que Freshsales CRM offre une plateforme de vente plus robuste avec des informations alimentées par l'IA et des analyses avancées.
- Capsule CRM vs Salesforce: Capsule CRM est idéal pour les petites et moyennes entreprises à la recherche d'un CRM simple et abordable ; Salesforce est un CRM d'entreprise doté d'une personnalisation et d'une évolutivité étendues pour les grandes organisations.
- Capsule CRM vs Zendesk: Capsule CRM se concentre sur les ventes et la gestion de la relation client, tandis que Zendesk est avant tout une plateforme de service client qui excelle dans les solutions de billetterie et d'assistance.
Questions fréquemment posées
Is ActiveCampaign better than Capsule CRM for small businesses?
Yes, while Capsule CRM is more straightforward, ActiveCampaign offers more substantial automation and email marketing. For growing businesses, ActiveCampaign’s features justify the higher cost. Consider your needs and budget.
Does Capsule CRM offer a free trial?
Yes, Capsule CRM offers a free trial that allows you to test its features before committing. They also have a free plan with limited features for tiny teams.
How does ActiveCampaign’s pricing compare to HubSpot?
ActiveCampaign starts at $29 per month, while HubSpot’s pricing is significantly higher, especially for advanced features. Both offer a free trial to test their platforms.
Can I use ActiveCampaign for email marketing if I’m already using Mailchimp?
Yes, ActiveCampaign is a strong alternative. It offers more advanced automation and segmentation than Mailchimp, making it better for complex campaigns.
Which CRM is easier to learn, ActiveCampaign or Capsule CRM?
Capsule CRM is generally easier to learn due to its more straightforward interface and focus on contact management. ActiveCampaign has a steeper learning curve but offers more robust features.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean