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Creatio CRM vs Close CRM — Don’t Buy Until You Read This

par | Last updated May 1, 2026

Gagnant
Logo Creatio CRM
3.5
  • Plateforme sans code Constructeur
  • Plus de 700 connecteurs de marché
  • Sales, Marketing, Service in One
  • Flux de travail sectoriels pour 20 secteurs verticaux
  • AI-Powered Insights & Dashboards
  • Essai gratuit disponible
  • Plans from $25/user/month
Finaliste
Fermer le CRM
3.0
  • Built-In Power Dialer
  • Email, SMS & Calling Boîte de réception
  • Smart Views & Lead Filters
  • Flux de travail Automation Outils
  • 80+ App Integrations
  • Essai gratuit de 14 jours
  • Abonnements à partir de 35 $/personne/mois

⚡ Quick Verdict:

  • Tarification : Création CRM starts at $25/user/month vs Close CRM at $35/seat/month (per the published 2026 plans)
  • Idéal pour : Création CRM for teams that want a no code platform to automate workflows across sales, marketing, and service. Close CRM for high-velocity inside sales teams that live on phone calls and email
  • Différence principale : Creatio is a low code platform with a native entreprise process management engine for industry workflows. Close is a sales engagement tool with built-in calling baked into the CRM
  • Our pick: Creatio CRM for most growing companies — broader feature scope, lower entry price, and a marketplace add ons library that scales with you
Création CRM vs Fermeture CRM

Choosing between Creatio CRM vs Close CRM comes down to one question.

Do you need a no code platform that handles every entreprise process, or a focused sales tool built around phone calls?

Creatio CRM and Close CRM both promise to help your sales team close more deals.

Mais ils empruntent des chemins très différents pour y parvenir.

This comparison breaks down both tools so you can pick the right one with confidence.

Aperçu

This comparison covers pricing, features, ease of use, and ideal use cases.

We also break down who each CRM works best for in different business environments.

Our sources include published specs, vendor documentation, and G2 reviews.

By the end, you’ll know which platform fits your sales processes and team size.

Qu'est-ce que Creatio CRM ?

Creatio CRM is a unified, AI-powered, no code platform for sales, marketing, and service.

The creatio team built it to give business users the maximum degree of freedom over their automation.

Citizen developers can build applications without writing code.

The platform includes Sales Creatio for sales processes, Marketing Creatio for omnichannel marketing platform needs, and Studio Creatio for app building.

Creatio products serve thousands of customers across 100 countries with industry workflows for 20 verticals.

The company has long lasting relationships with organizations including AMD, Bayer, Kraft Heinz, the Société Générale Group, and the BNP Paribas Group.

Creatio is known for communicating transparently with customers and showing genuine care for their long-term success and revenue growth.

Avis honnête sur Creatio CRM - À voir avant utilisation

Création CRM

⭐ 3,5/5 | 💰 À partir de 25 $/utilisateur/mois

A no code platform to automate workflows and CRM with a maximum degree of freedom. Recognized as a Strong Performer in Gartner and Forrester reports.

Tarification de Creatio CRM

Here’s what Creatio CRM costs in 2026. Let’s break it down by plan.

PlanPrixIdéal pour
Croissance25 $/utilisateur/moisSmall teams starting with no code tools
Entreprise55 $/utilisateur/moisGrowing companies with complex workflows
Illimité85 $/utilisateur/moisLarge operations needing full customization

Pricing verified April 2026.

Tarification de Creatio CRM

Essai gratuit : Yes — Creatio offers a free trial of the platform without requiring a credit card upfront.

Garantie de remboursement : Refund terms are handled through your account contract. Contact the creatio team directly for cancellation details.

📌 Note: Creatio claims a 37% lower total cost of ownership compared to traditional crm applications. The flexible pricing and no code architecture are the defining part of that savings.

⚠️ Avertissement: Some marketplace add ons carry separate licensing fees on top of base plans. Check pricing for any third-party connectors before signing a contract.

Principaux avantages de Creatio CRM

Here’s what makes Creatio worth considering for your business:

  • No Code Platform Freedom: The drag-and-drop visual designer lets non-technical staff build applications without coding. Citizen developers can ship internal tools in days, not months.
  • All-In-One CRM Suite: Sales Creatio, Marketing Creatio, and Service Creatio share one données model. You can orchestrate customer journey steps from first touch to renewal in one place — covering contact management, account management, and order management without separate tools.
  • Native Business Process Management: The built-in BPM engine handles complex workflow automation. It maps your sales process visually and runs the steps automatically, helping you enhance customer and employee experiences across every department.
  • Flux de travail sectoriels pour 20 secteurs verticaux : Banking, manufacturing, pharma, and more get prebuilt templates. The marketplace has 700+ connectors for popular business tools.
  • Informations fournies par l'IA : Creatio AI agents handle tasks like account research and lead conversion. Customizable dashboards surface the metrics that matter for your operations, lifting team productivity and overall efficiency. The cloud-native technology stack scales with you.
  • Mise en œuvre plus rapide : Organizations using Creatio often see a 70% reduction in implementation timelines. The no code design speeds up rollout for managing accounts and workflows and crm projects.
Page d'accueil de Creatio CRM

What Our Team Noticed

Notre écrivain signed up for Creatio in March and spent several days exploring the platform. Here’s what stood out:

Expérience personnelle de création CRM

Avantages et inconvénients de Creatio CRM

✅ Avantages
  • No code platform with drag-and-drop visual design tools
  • Unifies sales, marketing, and service in one product
  • 700+ marketplace add ons for popular business tools
  • AI agents handle account research and lead conversion
  • Flux de travail sectoriels prêts à l'emploi pour 20 secteurs verticaux
❌ Inconvénients
  • Steeper learning curve than focused sales-only tools
  • Marketplace add ons can add complexity to pricing
  • Higher tiers needed to unlock advanced features

Qu'est-ce que Close CRM ?

Close CRM is a sales platform built for small to medium-sized businesses that live on outbound calls.

The tool combines customer relationship management with sales engagement features in one inbox.

Sales reps can dial multiple numbers, send bulk email, and log activity automatically.

The platform helps sales teams close more deals faster with less manual data entry.

Close offers built in calling, predictive dialer, power dialer, and call coaching features.

The CRM has a 4.7 star rating on G2 from sales reps managing high call volume.

Teams that choose Close get regular product updates, strong data security, and an active help center. Close emphasizes user data protection and frequent feature releases.

Avis sur Close CRM : Déclenchez des succès commerciaux grâce à la maîtrise de Close CRM !

Fermer le CRM

⭐ 3/5 | 💰 À partir de 35 $/place/mois

A specialized CRM for small business sales teams that rely on phone calls and email sensibilisation. Best-in-class call functionality with browser-based dialing.

Tarification CRM fermée

Here’s the Close pricing structure for 2026. Three plans cover most team sizes.

PlanPrixIdéal pour
Essentiel35 $/siège/moisSmall teams testing startup features
Croissance99 $/siège/moisSales teams needing advanced features and bulk email
Échelle139 $/siège/moisLarger teams using call coaching and custom graphs

Pricing verified April 2026.

Tarification CRM fermée

Essai gratuit : Oui — 14 jours, aucune carte de crédit requise.

Garantie de remboursement : Refunds depend on your billing cycle. Annual subscribers should review terms before choosing close.

📌 Note: The Essentials plan covers built in calling, basic email, and pipeline views. Higher tiers unlock the predictive dialer, multiple pipelines, and email sequences for larger sales teams.

⚠️ Avertissement: Per-seat pricing climbs fast. A 5-person team on the Growth plan costs $495/month — that’s where Close stops being cheap compared to other crms.

Principaux avantages de Close CRM

Here’s what makes Close worth considering for outbound sales:

  • Built In Calling and Power Dialer: Sales reps dial directly from the desktop browser with no separate phone system needed. The power dialer and predictive dialer queue up calls automatically, helping reps reach more prospects per hour.
  • One Inbox for All Channels: Email, SMS, calling, and zoom meetings all live in one inbox. Profile timelines capture every customer interaction without manual logging — making it easier to qualify more leads.
  • Smart Views for Lead Prioritization: Filters surface the most promising leads based on custom fields and activity. Sales reps know exactly who to call next.
  • Workflow Automation and Follow Ups: Automated reminders and email sequences increase response rates without manual effort. The system handles follow ups so reps focus on talking to customers.
  • Quick Setup and Migration: A motivated team can set up within the 14-day free trial. Free migration help is included for users switching from other crms.
  • Coaching par appel en direct : Managers can listen in and coach during calls with whisper mode. This is one of the professional features that makes Close popular with sales teams.
Fermer la page d'accueil CRM

What Our Team Noticed

Our writer signed up for Close in March and used it for everyday outbound sales tasks. Here’s what stood out from that hands-on time:

Expérience personnelle CRM fermée

Avantages et inconvénients de la gestion de la relation client (CRM)

✅ Avantages
  • Best-in-class browser-based calling and SMS
  • Quick setup with 14-day free trial and CSV import
  • Power dialer and predictive dialer for high call volume
  • Smart Views filter leads for full team engagement
  • Free migration help when switching from other tools
❌ Inconvénients
  • Signalement functionality is weaker than other crms
  • Less customizable than full crm options
  • Le prix par siège devient élevé pour les grandes équipes.
  • Lacks some key integrations found in other tools

Comparaison des fonctionnalités

Ready to dive into a detailed Creatio CRM vs Close CRM comparison?

We’ll explore eight key features to help you decide which platform best suits your sales processes and team.

FonctionnalitéCréation CRMFermer le CRM
Prix ​​initial25 $/utilisateur/mois35 $/siège/mois
Essai gratuit✅ (14 jours)
No Code Platform Builder
Built In Calling / Power Dialer
Automatisation du marketing
Service Management
Automatisation des flux de travail✅ (Native BPM)✅ (Sales-focused)
Flux de travail industriels✅ (20 verticales)
Intégrations700+ marketplace add ons80+ apps
Idéal pourÉquipes interfonctionnellesHigh-velocity inside sales

1. Sales Process Management

Création CRM : Sales Creatio is an end-to-end sales management platform that can accelerate sales processes of any complexity. The native BPM engine maps each step of your sales process visually. You can orchestrate customer journey stages from lead capture through closed-won.

Création CRM Automatisation des ventes

Fermer le CRM : Close focuses on a single sales process — high-velocity outbound. Multiple pipelines and a visual pipeline view help identify bottlenecks. The platform is purpose-built for the sales team that wants more deals closed each week.

Gestion des prospects CRM fermée

2. No Code Platform & Customization

Création CRM : Studio Creatio gives citizen developers a no code platform to automate workflows beyond core CRM. Drag-and-drop tools let you build applications, custom objects, and reports without writing code. The maximum degree of freedom for customization is the defining part of the Creatio promise.

Studio CRM Creatio de Creatio

Fermer le CRM : Close offers custom fields, custom graphs, and multiple pipelines. But it’s not as customizable as a full no code platform. The trade-off is faster setup — most teams are productive on day one.

3. Calling & Phone Outreach

Création CRM : Creatio supports phone calls through marketplace add ons and connectors. The platform tracks calls inside the CRM record but doesn’t include a native dialer. You’ll typically pair Creatio with a third-party telephony provider.

Fermer le CRM : Calling is where Close shines. Reps can dial multiple numbers from the browser using the power dialer or predictive dialer. Local presence helps boost answer rates by displaying area-specific caller IDs.

Clôturer les conversations CRM

4. Marketing & Customer Journey Tools

Création CRM : Marketing Creatio is a full omnichannel marketing platform inside the CRM. You can run marketing campaigns, score leads, and orchestrate customer journey flows across email, web, and social. Few crm applications combine sales and marketing this tightly.

Application de marketing CRM de création

Fermer le CRM : Close offers email templates, bulk email, and email sequences for outreach. But it’s not a marketing platform — there’s no campaign builder or lead scoring. You’d need a separate tool for full marketing campaigns.

5. AI & Workflow Automation

Création CRM : Creatio AI agents handle account research, lead conversion, and ticket resolution autonomously. The platform also runs business process management workflows for non-sales tasks. This makes it a true no code platform to automate workflows across departments.

Création CRM IA

Fermer le CRM : Close has Sales AI features focused on outreach — predictive dialing, follow up reminders, and email sequences. Workflow automation here is purpose-built for sales teams, not cross-functional teams. It does that one job well.

Fermer l'automatisation du flux de travail CRM

6. Rapports et analyses

Création CRM : Customizable dashboards and AI-powered insights enable data-driven decision making. You can build cross-functional reports that pull from sales, marketing, and service data. Reporting depth is one reason Creatio is recognized as a Strong Performer in analyst reports.

Fermer le CRM : Close offers reporting tools for quick KPI checks and custom graphs. But users have noted reporting functionality is weaker than other crm options. If you need deep analytics, you may need to export data to BI tools.

Rapport et analyses CRM fermés

7. Intégrations et place de marché

Création CRM : Creatio integrates easily with existing systems through a marketplace of over 700 connectors. Marketplace add ons cover ERP, comptabilité, telephony, and BI tools. The marketplace add ons library scales well for enterprises with complex tech stacks.

Intégrations utiles de Creation CRM

Fermer le CRM : Close integrates with over 80 other tools — Zapier, Slack, Mailchimp, and most popular sales stacks. The list is solid for petites entreprises but lacks some key enterprise integrations. Mobile device access is also covered through the Close app.

Intégrations populaires de Close CRM

8. Facilité d'utilisation et d'intégration

Création CRM : Creatio’s user-friendly design is highlighted in customer reviews on G2. The no code tools shorten onboarding for citizen developers. Still, the breadth of features means new users face a learning curve in their first weeks.

Fermer le CRM : Close is praised for its simplicity and quick onboarding. A motivated team can set up within a 14-day free trial. The CSV import tool and free migration help make switching from other crm options painless.

Tarification et coût

Let’s compare the pricing plans side by side. Per-user costs vary widely between these tools.

ÉtageCréation CRMFermer le CRM
EntréeCroissance — 25 $/utilisateur/moisEssentials — $35/seat/month
MilieuEnterprise — $55/user/monthGrowth — $99/seat/month
HautUnlimited — $85/user/monthScale — $139/seat/month

Création CRM : Lower entry price and broader scope across sales, marketing, and service. The 37% lower TCO claim and the 70% reduction in implementation timelines make it cost-effective for growing companies. Mid-tier Enterprise pricing is far below Close’s mid-tier Growth plan.

Fermer le CRM : Higher per-seat cost than Creatio at every tier. Close’s value sits in the calling features — if your sales process depends on dialing, the price may be worth it. For broader CRM needs, the math favors Creatio.

Différents scénarios

Si vous avez besoinChoisirPourquoi
Tight budget at entryCréation CRM$25/user vs $35/seat
Heavy phone outreachFermer le CRMComposeur automatique intégré
Automatisation du marketingCréation CRMMarketing Creatio included
Service & support workflowsCréation CRMService Creatio module
Quick setup, no IT teamFermer le CRM14-day setup
Flux de travail personnalisés pour l'industrieCréation CRM20 verticals out of the box
PME sales-only focusFermer le CRMPurpose-built for small business

💰 Votre budget

Creatio’s $25/user entry beats Close’s $35/seat starting price. As you scale, the gap widens — Close Scale ($139/seat) costs more than Creatio Unlimited ($85/user).

🔌 Votre pile technologique

Creatio integrates with 700+ tools through its marketplace, including ERP, BI, and comptabilité platforms. Close covers 80+ apps focused on the sales stack — Zapier, Slack, and email tools.

📞 Votre processus de vente

If your sales reps live on the phone, Close wins. The power dialer and call coaching tools are best-in-class. For mixed sales processes with marketing handoffs and account management, Creatio fits better.

🎓 Your Team’s Size and Experience

A 3-person sales team will get value from Close on day one. A 50-person organization with cross-functional needs will feel limited by Close and benefit from Creatio’s broader scope.

🆓 Essais et démos gratuits

Both platforms offer a free trial — no credit card needed. Test each one with your actual sales process before committing. The 14 days is enough to see if Close fits, but Creatio may need longer to evaluate.

🛟 Options d'assistance

Close offers proactive onboarding, free migration help, and an active help center. Creatio provides documentation, a partner network, and training programs — better suited for complex deployments.

Guide de changement

Vous utilisez déjà l'un de ces outils ? Voici à quoi vous attendre si vous en changez.

🔄 Switching from Creatio to Close?

✅ Ce que vous y gagnerez :

  • Built-in calling, power dialer, and predictive dialer
  • Faster setup and simpler onboarding
  • Tighter focus on outbound sales workflows

❌ Ce que vous perdrez :

  • The no code platform builder and citizen developer tools
  • Marketing Creatio’s omnichannel marketing platform
  • Service Creatio’s full-cycle service management module

📋 Comment changer :

  1. Export contacts, leads, and deals from Creatio as CSV
  2. Sign up for the Close 14-day free trial and request migration help
  3. Use the CSV import tool to load contacts and configure custom fields
🔄 Switching from Close to Creatio?

✅ Ce que vous y gagnerez :

  • A no code platform to automate workflows across departments
  • Marketing Creatio for full marketing campaigns
  • Industry workflows for 20 verticals and BPM-driven sales processes

❌ Ce que vous perdrez :

  • Native power dialer and predictive dialer for phone calls
  • The lightweight, sales-only feel of Close’s interface
  • Live call coaching with whisper mode

📋 Comment changer :

  1. Export leads, contacts, and pipeline data from Close as CSV
  2. Engage a Creatio implementation partner or use the import tools directly
  3. Map Close custom fields to Creatio objects and configure workflows

What Our Review Didn’t Cover

This comparison focused on small to mid-sized teams using each CRM for everyday sales work. We didn’t test enterprise SSO, advanced API customization, or large-scale data migrations. Our observations are based on the April 2026 versions — features may have changed since then. If you’re managing 200+ users or need deep custom development, your priorities will differ from what we’ve covered here.

Verdict final

CatégorieGagnant
💰 TarificationCréation CRM
🚀 Fonctionnalités CRM principalesCréation CRM
📞 Calling & Phone OutreachFermer le CRM
🎯 Marketing AutomationCréation CRM
👶 Facilité d'utilisation et d'installationFermer le CRM
🔌 IntégrationsCréation CRM
📊 Reporting et analysesCréation CRM
🏆 Vainqueur toutes catégoriesCréation CRM

🏆 GAGNANT : CREATIO CRM

Creatio CRM wins 5 out of 7 categories.

Idéal pour : Cross-functional teams, growing companies, organizations needing both sales and marketing in one platform

Creatio CRM and Close CRM are two very different products built for different buyers.

Creatio is a no code platform that handles sales, marketing, and service in one place.

Close is a focused sales engagement tool built around phone calls and email outreach.

Close is excellent for high-velocity inside sales teams that depend on dialing volume. The built in calling and call coaching features are hard to match.

However, if you need broader CRM scope plus a no code platform that scales beyond sales, Creatio is the better choice. The lower entry price, marketing creatio module, and 700+ marketplace add ons give you more room to grow.

For most growing companies in 2026, Creatio CRM offers more value per dollar.

Comparaison de Creatio CRM

Here’s how Creatio CRM stacks up against other leading platforms:

Création CRM vs Salesforce

Creatio l'emporte sur : Lower entry price, faster no code customization, and a 37% lower TCO claim across the contract.

Salesforce l'emporte sur : Larger app marketplace, deeper enterprise integrations, and stronger brand recognition with procurement teams.

Creatio CRM vs HubSpot

Creatio l'emporte sur : Native business process management engine, true no code créateur d'applications, and broader vertical-specific industry workflows.

HubSpot l'emporte sur : Free tier availability, easier learning curve for marketers, and a more polished out-of-the-box experience for inbound marketing.

Création CRM vs Monday CRM

Creatio l'emporte sur : AI agents for autonome account research, full marketing platform, and service management module.

Lundi, CRM remporte la victoire sur : Visual project boards, lower starting price for tiny teams, and faster setup for general task management.

Création CRM vs Pipedrive

Creatio l'emporte sur : No code platform for non-sales workflows, marketing automation, and AI-powered insights for managing complex operations.

Pipedrive l'emporte sur : Simpler interface for small sales teams, faster onboarding, and a more affordable entry plan for solo users.

Comparaison de Close CRM

Voici comment Close CRM se compare à ses concurrents :

Comparaison CRM vs HubSpot

Close wins on: Built-in power dialer, faster outbound calling workflows, and a more focused experience for inside sales reps.

HubSpot l'emporte sur : Free CRM tier, marketing hub integration, and a much wider app marketplace for non-sales tools.

Fermer CRM vs Salesforce

Close wins on: Quicker setup with no implementation partner needed, simpler interface for sales reps, and lower complexity for small teams.

Salesforce l'emporte sur : Deeper reporting for large enterprises, much broader customization, and integrations with corporate systems Close can’t match.

CRM fermé vs ActiveCampaign

Close wins on: Sales-first design, native calling features, and Smart Views for lead prioritization in outbound workflows.

ActiveCampaign remporte la victoire sur : Email marketing automation depth, lower per-seat cost, and stronger lead nurturing for inbound funnels.

Comparaison CRM vs Pipedrive

Close wins on: Built-in calling and SMS, predictive dialer for high call volume, and live call coaching for sales managers.

Pipedrive l'emporte sur : Cheaper entry pricing, more visual pipeline customization, and broader appeal for non-call-heavy sales teams.

Foire aux questions

En quoi Close se distingue-t-il des autres CRM ?

Close combines CRM and sales engagement features in one product, which most traditional crms don’t do. Built in calling, SMS, and email all live in a single inbox. The platform is purpose-built for high-velocity inside sales rather than broad business use.

À quoi sert Creatio ?

Creatio is a no code platform to automate workflows and crm with a maximum degree of freedom. Companies use it for sales processes, marketing campaigns, customer service, and custom business apps. The platform serves thousands of customers across 100 countries with industry workflows for 20 verticals.

Quel est le montant de la fermeture par mois ?

Close starts at $35/seat/month for the Essentials plan in 2026. The Growth plan is $99/seat/month and Scale is $139/seat/month. Higher tiers add advanced features like the predictive dialer and call coaching.

Why choose Creatio over Close?

Choose Creatio if you need broader CRM scope across sales, marketing, and service in one platform. The lower entry price and 700+ marketplace add ons give growing companies more room to scale without buying separate tools.

Lequel est le meilleur CRM software for sales teams?

It depends on your sales process. Creatio CRM wins for cross-functional teams that need sales, marketing, and service in one place. Close wins for small to medium-sized businesses that depend on phone calls and want a focused tool with built in calling.

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