⚡ Quick Verdict:
- Tarification : ActiveCampaign starts at $15/month with automation included. HubSpot has a free plan but paid Marketing Hub tiers climb fast.
- Idéal pour : ActiveCampaign suits petites entreprises focused on email marketing. HubSpot fits teams wanting one all in one platform for sales and marketing.
- Différence principale : ActiveCampaign is a marketing automation platform built around email. HubSpot is a complete CRM with sales, service, and content tools.
- Our pick: ActiveCampaign for most users. You get a visual automation builder and predictable pricing without enterprise overhead.
HubSpot and ActiveCampaign both promise to grow your entreprise.
But they were built for two different jobs.
HubSpot is a full customer relationship management system.
ActiveCampaign is a marketing automation platform that lives and breathes email marketing.
This ActiveCampaign vs HubSpot guide breaks down pricing, features, and fit.
By the end, you will know which one matches your sales process and budget.
Aperçu
This HubSpot vs ActiveCampaign comparison covers pricing, automation, CRM depth, and reporting.
We also break down which marketing tools fit which kind of team.
Our writers signed up for both ActiveCampaign and HubSpot directly.
Those notes appear in the “What Our Team Noticed” sections below.
We also pulled from each platform’s documentation and public pricing pages.
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign is a dedicated marketing, email, and behavioral automation platform.
It is best known for powerful email marketing software with deep automation.
The platform focuses on segmentation, personalization, and behavior-based triggers.
You can run email campaigns as one-off blasts, autoresponders, or A/B tests.
It also tracks customer behavior to fire the next-step email automatically.
That makes it a strong fit for marketing-led growth on a budget.
Watch the quick walkthrough below to see the automation builder in action.
🏆 Winner: ActiveCampaign
A marketing automation platform built around email. Automation is included on every plan. Pricing scales predictably with your contact list.
Tarification d'ActiveCampaign
Here is what ActiveCampaign costs in 2026. Pricing scales by contact volume and features.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | Small businesses sending email campaigns |
| Plus | 49 $/mois | Growing teams needing the CRM and landing pages |
| Pro | 79 $/mois | Marketers wanting predictive content and deeper automation |
| Entreprise | 145 $/mois | Équipes plus importantes ayant des besoins de reporting avancés |
Pricing verified June 2026.
Essai gratuit : Yes. ActiveCampaign offers a 15-day free trial with no credit card needed to start.
Garantie de remboursement : No long lock-in. Plans are monthly or annual, and annual billing lowers the per-month cost.
📌 Note: Automation is included on every tier. The published Starter rate covers 1,000 contacts, and the price rises as your list grows.
⚠️ Avertissement: Higher contact counts push you into pricier bands. Check the live calculator before you commit to a yearly plan.
Principaux avantages d'ActiveCampaign
Here is what makes ActiveCampaign worth considering:
- Générateur d'automatisation visuelle : Drag and drop steps to create custom workflows. You can map email, SMS, and CRM actions in one view.
- Email marketing depth: Strong deliverability plus ready-made email templates. Good for businesses focused on boîte de réception résultats.
- Behavior tracking: The platform watches customer behavior and triggers the right follow-up. This powers smart automation workflows.
- Built-in landing pages: Create forms and landing pages without extra tools. You can add multiple email addresses to a list fast.
- Contenu prédictif : Higher tiers add predictive content and send-time tools. These help you deliver relevant content automatically.
- Mobile optimization: Emails and pages adjust to phones out of the box. Mobile optimization keeps your campaigns readable everywhere.
- Free onboarding: Free migration and onboarding help you switch in without losing customer data.
What Our Team Noticed
Notre écrivain signed up for ActiveCampaign and built a few automation workflows. Here is what stood out from that hands-on time:
Avantages et inconvénients d'ActiveCampaign
✅ Avantages
- Automation is included on every plan, even the cheapest
- Visual drag-and-drop automation builder is easy to learn
- Strong email deliverability and ready email templates
- Unlimited pipelines at all tiers plus free onboarding
❌ Inconvénients
- The CRM is lighter than a full sales platform
- Pricing rises as your contact list grows
- Fewer native app integrations than HubSpot
Qu'est-ce que HubSpot ?
HubSpot is an all in one platform for marketing, sales, service, and content.
At its core sits a native customer relationship management system.
That CRM ties every email, call, and deal to one contact profile.
The HubSpot Marketing Hub adds email, landing pages, and smart content blocks.
It is built to track the full customer journey across many channels.
That makes it a complete crm solution for teams that want one hub.
The video below shows how the Marketing Hub and CRM fit together.
🥈 Runner Up: HubSpot
A native CRM with marketing, sales, and service in one place. Best for teams tracking the whole customer journey.
Tarification HubSpot
HubSpot uses a hybrid model based on seats and marketing contacts. Here are the headline plans.
| Plan | Prix | Idéal pour |
|---|---|---|
| Outils gratuits | 0 $/mois | Testing the CRM and basic email |
| Plateforme de démarrage du centre marketing | 15 $/siège/mois | Small teams starting marketing automation |
| Plateforme client Starter | 15 $/siège/mois | Bundling marketing, sales, and service |
| Centre de marketing professionnel | 800 $/place/mois | Automatisation et rapports avancés |
Pricing verified June 2026.
Essai gratuit : HubSpot offers a free plan rather than a timed trial. The free plan is limited in features but never expires.
Garantie de remboursement : Paid tiers usually require annual contracts. Read the terms before you upgrade past the free plan.
📌 Note: The figures above come from the canonical pricing in our data set. HubSpot also sells a Sales Hub Starter near $20/seat/month, so your total depends on which hubs you bundle.
⚠️ Avertissement: HubSpot charges onboarding fees on Professional and Enterprise tiers. Advanced automation is gated behind those higher plans, so costs climb steeply.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Native CRM core: Strong crm functionality ties marketing to every deal. The same record powers sales and support.
- Deal and lead management: Built-in deal management and lead management keep your sales pipeline tidy. Reps see the full history per contact.
- HubSpot reporting: A custom report builder pulls from contacts, companies, and deals. You get detailed analytics and cross-channel attribution.
- Smart content: Smart content blocks and predictive content show each visitor relevant content based on their profile.
- Wide integrations: A large app marketplace adds advanced tools, email tracking, and connections for any sales team.
- One workspace: Marketing, sales, service, and website content live together. That cuts the gaps between customer interactions.
What Our Team Noticed
Our writer set up a free HubSpot workspace and explored the CRM and Marketing Hub. Here is what stood out:
The short clip below captures more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ Avantages
- Native CRM connects marketing, sales, and service
- Powerful custom report builder and cross-channel dashboards
- Large app marketplace with wider integrations
- Free plan lets you start at no cost
❌ Inconvénients
- Pricing scales steeply on professional and enterprise plans
- Onboarding fees and annual contracts at higher tiers
- A steep learning curve for new users
Comparaison des fonctionnalités
Ready to see how ActiveCampaign and HubSpot stack up feature by feature?
We will walk through ten key features so you can match each one to your sales process.
| Fonctionnalité | ActiveCampaign | HubSpot |
|---|---|---|
| Prix initial | 15 $/mois | $0 free, paid $15/seat/mo |
| Plan gratuit | ❌ (essai de 15 jours) | ✅ |
| Marketing par e-mail | ✅ Core focus | ✅ |
| Générateur d'automatisation visuelle | ✅ | ✅ |
| Native CRM | ✅ Lighter | ✅ Complet |
| Multiple Pipelines | ✅ Unlimited, all tiers | ✅ Limited by tier |
| Custom Report Builder | ✅ Basique | ✅ Avancé |
| Assistance téléphonique | ❌ | ✅ Niveaux supérieurs |
| Intégrations d'applications | ✅ Place de marché | ✅ Wider library |
| Idéal pour | Email-led marketing | All-in-one CRM |
1. Marketing par e-mail
Campagne active : Email marketing is the core of the platform. You can run one-off blasts, autoresponders, and A/B tests from one place. Deliverability is high, which is why many businesses focused on the inbox pick it as their email marketing software.
HubSpot : Email lives inside the broader Marketing Hub. You get solid email campaigns and email templates, plus easy email tracking tied to the CRM. It is capable, but email is one piece of a much larger platform.
⚠️ Avertissement: If email marketing is your main channel, ActiveCampaign gives you more depth per dollar than HubSpot’s entry tiers.
2. Automatisation du marketing
Campagne active : For granular marketing automation ActiveCampaign gives you a visual builder. You drag and drop steps to create custom workflows across email, SMS, and CRM actions. The automation builder is intuitive, so you can visualize every connection in a workflow.
HubSpot : HubSpot splits automation features into Workflows, Sequences, Chatflows, and Surveys. The setup is more rigid than ActiveCampaign’s canvas. In return you get wider app integrations that extend your automation workflows beyond email.
💡 Conseil: Both tools ship templates and common workflow ideas. Use them to launch your first automation tools fast, then customize later.
3. Gestion de la relation client (CRM) et du pipeline
Campagne active : The CRM is an automation-led contact layer. It tracks engagement to fuel the next email or push a deal in a basic sales pipeline. You also get unlimited pipelines at every tier, which helps lean teams with simple pipeline management.
HubSpot : HubSpot is built around a native CRM that ties every interaction to a deal and contact profile. It adds enterprise-grade lead scoring that grades prospects across multiple touchpoints. The crm capabilities and deal management run deeper, though the number of pipelines is limited by your tier.
4. Landing Pages & Forms
Campagne active : You can build custom landing pages and create forms without a separate tool. It is easy to create custom fields and add multiple email addresses to a segment. This keeps lead capture close to your automation.
HubSpot : HubSpot arranges content, landing pages, and custom forms inside the same workspace as the CRM. Pages connect directly to contact records, so form fills update your customer data immédiatement. Content arrangement is one of its stronger areas.
5. Dynamic & Predictive Content
Campagne active : Dynamic content swaps blocks based on each subscriber’s data. Higher tiers add predictive content and predictive sending. Together they help you deliver relevant content without building a version for every segment.
HubSpot : HubSpot relies on smart content blocks linked to its core CRM data. Pages and emails change based on a contact’s lifecycle stage or list. Both platforms also offer extensive dashboard customization to track how that content performs.
6. E-Commerce & Sales Tools
Campagne active : Sales features here center on email-driven follow-up and a light deal pipeline. The goal is to boost sales by moving engaged contacts to the next step. It is enough for a small sales team but not a full revenue suite.
HubSpot : HubSpot manages e-commerce and sales processes inside the same platform. Quotes, payments, and the sales pipeline connect to the CRM record. The sales automation features and deal tracking make it the stronger pick for revenue teams.
7. AI & Smart Tools
Campagne active : Integrated AI helps write subject lines, suggest send times, and shape automation. These advanced features sit inside the builder you already use. They speed up sales and marketing efforts without a separate outil d'IA.
HubSpot : HubSpot layers AI automation across content, chat, and forecasting. Because it reads the whole CRM, its AI can act on richer customer behavior. These advanced tools shine most on higher plans.
8. Segmentation et ciblage
Campagne active : Segmentation and targeting are key features here. You slice lists by tags, behavior, and customer data, then trigger tailored automations. This precision is a big reason marketing automation, ActiveCampaign style, feels so flexible.
HubSpot : HubSpot segments using the same CRM data that powers its reporting. Lists update in real time as customer interactions change. It is reliable, though list logic can feel less hands-on than ActiveCampaign’s canvas.
9. Reporting et analyses
Campagne active : Reporting covers email open rates, click-through metrics, and link-tracking automation. A Marketing Revenue report links your marketing efforts directly to revenue. You can create custom reports, though the depth stays focused on campaigns.
HubSpot : HubSpot reporting is built on a custom report builder that pulls from contacts, companies, and deals. It adds cross-channel revenue attribution dashboards and detailed analytics. You can create tailored reports and use custom reporting to map the full revenue journey.
💡 Conseil: Both platforms let you build custom dashboards. Pick the one whose reporting features match how your team measures success.
10. Content Creation
Campagne active : Content creation tools help you draft emails and pages inside the builder. AI assists with copy and layout so your marketing campaigns ship faster. It keeps creation and automation in one workflow.
HubSpot : HubSpot ties content creation to its CMS and CRM. Blog posts, pages, and emails share one library and feed the same analytics. For content-heavy teams, that single source is a real advantage.
11. Tarification et coût
Comparons les plans tarifaires côte à côte.
| Plan | ActiveCampaign | HubSpot |
|---|---|---|
| Gratuit | ❌ (essai de 15 jours) | ✅ Free Tools $0 |
| Démarreur | 15 $/mois | 15 $/siège/mois |
| Niveau intermédiaire | 49 à 79 $/mois | Starter Customer Platform $15/seat |
| Niveau supérieur | Enterprise $145/month | Marketing Hub Pro $800/seat |
Campagne active : Pricing scales predictably by contact volume and features. Automation is included from the $15 Starter, which keeps costs flat for small businesses. There are no onboarding fees gating the basics.
HubSpot : The free plan is a real draw, but paid tiers scale steeply. Advanced marketing automation software lives on the Professional and Enterprise plans, and onboarding fees apply. Your final bill depends on seats and marketing contacts.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| budget serré | ActiveCampaign | $15 entry with automation included |
| Automatisation poussée des e-mails | ActiveCampaign | Visual builder, behavior triggers |
| All-in-one CRM | HubSpot | Marketing, sales, service in one |
| Rapports avancés | HubSpot | Custom report builder, attribution |
| Assistance téléphonique | HubSpot | Available on higher tiers |
| Configuration adaptée aux débutants | ActiveCampaign | Courbe d'apprentissage plus douce |
💰 Votre budget
ActiveCampaign keeps costs predictable as you grow. HubSpot’s free plan is great to start, but entreprise growth can push you onto pricey professional and enterprise plans.
🔌 Votre pile technologique
HubSpot offers a wider app library for complex stacks. ActiveCampaign’s app marketplace covers the common tools most small teams already use.
📝 Votre processus de vente
If your sales process is mostly email follow-up, ActiveCampaign fits. If you track deals across many channels, HubSpot’s native CRM wins.
🎓 Votre niveau d'expérience
Beginners tend to learn ActiveCampaign faster. HubSpot is powerful but has a steeper learning curve for full setup.
🆓 Essais et démos gratuits
ActiveCampaign gives a 15-day free trial to test automation. HubSpot’s free plan lets you explore the CRM with no time limit.
🛟 Options d'assistance
Both offer email and chat support. HubSpot adds advanced phone support on higher tiers, which helps larger teams chase customer satisfaction.
Guide de changement
Vous utilisez déjà l'un de ces outils ? Voici ce à quoi vous pouvez vous attendre si vous changez.
🔄 Switching from ActiveCampaign to HubSpot?
✅ Ce que vous y gagnerez :
- A full native CRM that unifies marketing, sales, and service
- A custom report builder with cross-channel attribution
- A larger app library and built-in phone support tiers
❌ Ce que vous perdrez :
- The flexible drag-and-drop automation canvas
- Unlimited pipelines on every tier
- Predictable, contact-based pricing
📋 Comment changer :
- Export your contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your top automations as HubSpot Workflows
🔄 Switching from HubSpot to ActiveCampaign?
✅ Ce que vous y gagnerez :
- Lower, predictable pricing with automation on every plan
- A more visual automation builder for custom workflows
- Free migration and onboarding to protect customer relationships
❌ Ce que vous perdrez :
- The deep native CRM and enterprise lead scoring
- Cross-channel revenue attribution reporting
- The breadth of HubSpot’s app marketplace
📋 Comment changer :
- Export contacts, deals, and email templates from HubSpot
- Start a 15-day ActiveCampaign trial and import your lists
- Use free onboarding to rebuild your core automations
What Our Review Didn’t Cover
This comparison focused on small to mid-sized teams. We did not test enterprise SSO, custom API builds, or very large contact databases. Our notes reflect the June 2026 versions of each platform, so features may have shifted since. If you manage hundreds of seats or run a global sales team, your priorities may differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification et valeur | ActiveCampaign |
| 📧 Marketing par e-mail | ActiveCampaign |
| 🤖 Automatisation du marketing | ActiveCampaign |
| 👶 Facilité d'utilisation | ActiveCampaign |
| 🏢 All-in-One Platform | HubSpot |
| 🔌 Intégrations | HubSpot |
| 📊 Reporting et analyses | HubSpot |
| 🏆 Vainqueur toutes catégories | ActiveCampaign |
🏆 GAGNANT : ACTIVECAMPAIGN
ActiveCampaign wins 4 out of 7 categories.
Idéal pour : Email-led marketing, small businesses, budget-minded automation
ActiveCampaign and HubSpot are two very different products.
ActiveCampaign is a user friendly platform built around email marketing and automation. Its workflow automation and automation capabilities reward teams that live in their campaigns. For most small and mid-sized businesses, that focus plus the lower price makes it our pick.
HubSpot is excellent if you want one all in one platform for the whole customer journey. The native CRM, deeper reporting, and wider integrations justify the higher cost for larger sales and marketing teams.
Choose ActiveCampaign to grow with email-first automation. Choose HubSpot when a complete CRM matters more than price.
Comparaison d'ActiveCampaign
Voici comment ActiveCampaign se compare à ses concurrents :
ActiveCampaign remporte la victoire sur : deeper email segmentation, lower entry price, more flexible automation canvas
Keap gagne sur : built-in invoicing, all-in-one small-business billing, simpler contact pipeline
ActiveCampaign vs GoHighLevel
ActiveCampaign remporte la victoire sur : email deliverability, cleaner interface, predictable contact-based pricing
GoHighLevel gagne sur : agency white-labeling, bundled funnels, client sub-accounts
ActiveCampaign vs Pipedrive
ActiveCampaign remporte la victoire sur : marketing automation depth, email campaigns, behavior triggers
Pipedrive l'emporte sur : sales-first pipeline views, deal forecasting, simpler rep workflow
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot vs Salesforce
HubSpot l'emporte sur : easier onboarding, bundled marketing tools, friendlier interface
Salesforce l'emporte sur : deeper enterprise customization, a vast app marketplace, advanced sales forecasting
HubSpot l'emporte sur : marketing hub breadth, content tools, cross-channel reporting
Pipedrive l'emporte sur : lower price, lean sales focus, faster rep adoption
HubSpot l'emporte sur : native marketing automation, deal management depth, detailed analytics
Lundi, CRM remporte la victoire sur : flexible boards, lower starting cost, visual project tracking
Foire aux questions
Quelle est la différence entre ActiveCampaign et HubSpot ?
ActiveCampaign is a marketing automation platform built around email. HubSpot is an all in one CRM covering marketing, sales, and service. ActiveCampaign suits email-led teams, while HubSpot suits full-funnel growth.
À qui ActiveCampaign est-il le mieux adapté ?
ActiveCampaign fits small businesses focused on email marketing and automation on a budget. Its visual builder and predictable pricing reward marketing-led teams that want depth without enterprise overhead.
Peut-on utiliser ActiveCampaign comme CRM ?
Yes. ActiveCampaign includes a built-in CRM with deals and unlimited pipelines on every tier. It handles a basic sales pipeline well, though it is lighter than HubSpot’s native CRM.
Does HubSpot integrate with ActiveCampaign?
Yes, through connectors like Zapier or marketplace apps. You can sync contacts and activity between both, though most teams pick one platform to avoid duplicate customer data.
Qui est le principal concurrent de HubSpot ?
Salesforce is HubSpot’s biggest competitor in CRM. For marketing automation software, ActiveCampaign and Mailchimp compete closely. The right rival depends on whether you need a CRM or email focus.
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