⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month with automation included. HubSpot has a free plan but paid Marketing Hub tiers climb fast.
- 最适合： ActiveCampaign suits 小型企业 focused on email marketing. HubSpot fits teams wanting one all in one platform for sales and marketing.
- 主要区别： ActiveCampaign is a marketing automation platform built around email. HubSpot is a complete CRM with sales, service, and content tools.
- 我们的选择： ActiveCampaign for most users. You get a visual automation builder and predictable pricing without enterprise overhead.
HubSpot and ActiveCampaign both promise to grow your 商业.
But they were built for two different jobs.
HubSpot is a full customer relationship management system.
ActiveCampaign is a marketing automation platform that lives and breathes email marketing.
This ActiveCampaign vs HubSpot guide breaks down pricing, features, and fit.
By the end, you will know which one matches your sales process and budget.
概述
This HubSpot vs ActiveCampaign comparison covers pricing, automation, CRM depth, and reporting.
We also break down which marketing tools fit which kind of team.
Our writers signed up for both ActiveCampaign and HubSpot directly.
这些笔记出现在下面的“我们的团队注意到”部分中。
We also pulled from each platform’s documentation and public pricing pages.
ActiveCampaign是什么？
ActiveCampaign is a dedicated marketing, email, and behavioral automation platform.
It is best known for powerful email marketing software with deep automation.
The platform focuses on segmentation, personalization, and behavior-based triggers.
You can run email campaigns as one-off blasts, autoresponders, or A/B tests.
It also tracks customer behavior to fire the next-step email automatically.
That makes it a strong fit for marketing-led growth on a budget.
Watch the quick walkthrough below to see the automation builder in action.
🏆 Winner: ActiveCampaign
A marketing automation platform built around email. Automation is included on every plan. Pricing scales predictably with your contact list.
ActiveCampaign 定价
Here is what ActiveCampaign costs in 2026. Pricing scales by contact volume and features.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Small businesses sending email campaigns |
| 加 | 每月 49 美元 | Growing teams needing the CRM and landing pages |
| 专业版 | 每月 79 美元 | Marketers wanting predictive content and deeper automation |
| 企业 | 每月145美元 | 规模较大的团队，需要更高级的报告功能 |
Pricing verified June 2026.
免费试用： Yes. ActiveCampaign offers a 15-day free trial with no credit card needed to start.
退款保证： No long lock-in. Plans are monthly or annual, and annual billing lowers the per-month cost.
📌 笔记： Automation is included on every tier. The published Starter rate covers 1,000 contacts, and the price rises as your list grows.
⚠️ 警告： Higher contact counts push you into pricier bands. Check the live calculator before you commit to a yearly plan.
ActiveCampaign 的主要优势
Here is what makes ActiveCampaign worth considering:
- 可视化自动化构建器： Drag and drop steps to create custom workflows. You can map email, SMS, and CRM actions in one view.
- Email marketing depth: Strong deliverability plus ready-made email templates. Good for businesses focused on 收件箱 结果。
- Behavior tracking: The platform watches customer behavior and triggers the right follow-up. This powers smart automation workflows.
- Built-in landing pages: Create forms and landing pages without extra tools. You can add multiple email addresses to a list fast.
- 预测性内容： Higher tiers add predictive content and send-time tools. These help you deliver relevant content automatically.
- Mobile optimization: Emails and pages adjust to phones out of the box. Mobile optimization keeps your campaigns readable everywhere.
- Free onboarding: Free migration and onboarding help you switch in without losing customer data.
我们的团队注意到了什么
我们的 作家 signed up for ActiveCampaign and built a few automation workflows. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Automation is included on every plan, even the cheapest
- Visual drag-and-drop automation builder is easy to learn
- Strong email deliverability and ready email templates
- Unlimited pipelines at all tiers plus free onboarding
❌缺点
- The CRM is lighter than a full sales platform
- Pricing rises as your contact list grows
- Fewer native app integrations than HubSpot
HubSpot是什么？
HubSpot is an all in one platform for marketing, sales, service, and content.
At its core sits a native customer relationship management system.
That CRM ties every email, call, and deal to one contact profile.
The HubSpot Marketing Hub adds email, landing pages, and smart content blocks.
It is built to track the full customer journey across many channels.
That makes it a complete crm solution for teams that want one hub.
The video below shows how the Marketing Hub and CRM fit together.
🥈 Runner Up: HubSpot
A native CRM with marketing, sales, and service in one place. Best for teams tracking the whole customer journey.
HubSpot定价
HubSpot uses a hybrid model based on seats and marketing contacts. Here are the headline plans.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | Testing the CRM and basic email |
| 营销中心入门 | 每席每月 15 美元 | Small teams starting marketing automation |
| 入门级客户平台 | 每席每月 15 美元 | Bundling marketing, sales, and service |
| 营销中心专业人士 | 每席每月 800 美元 | 高级自动化和报告 |
Pricing verified June 2026.
免费试用： HubSpot offers a free plan rather than a timed trial. The free plan is limited in features but never expires.
退款保证： Paid tiers usually require annual contracts. Read the terms before you upgrade past the free plan.
📌 笔记： The figures above come from the canonical pricing in our data set. HubSpot also sells a Sales Hub Starter near $20/seat/month, so your total depends on which hubs you bundle.
⚠️ 警告： HubSpot charges onboarding fees on Professional and Enterprise tiers. Advanced automation is gated behind those higher plans, so costs climb steeply.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Native CRM core: Strong crm functionality ties marketing to every deal. The same record powers sales and support.
- Deal and lead management: Built-in deal management and lead management keep your sales pipeline tidy. Reps see the full history per contact.
- HubSpot reporting: A custom report builder pulls from contacts, companies, and deals. You get detailed analytics and cross-channel attribution.
- Smart content: Smart content blocks and predictive content show each visitor relevant content based on their profile.
- Wide integrations: A large app marketplace adds advanced tools, email tracking, and connections for any sales team.
- One workspace: Marketing, sales, service, and website content live together. That cuts the gaps between customer interactions.
我们的团队注意到了什么
Our writer set up a free HubSpot workspace and explored the CRM and Marketing Hub. Here is what stood out:
The short clip below captures more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ 优点
- Native CRM connects marketing, sales, and service
- Powerful custom report builder and cross-channel dashboards
- Large app marketplace with wider integrations
- Free plan lets you start at no cost
❌缺点
- Pricing scales steeply on professional and enterprise plans
- Onboarding fees and annual contracts at higher tiers
- A steep learning curve for new users
功能对比
Ready to see how ActiveCampaign and HubSpot stack up feature by feature?
We will walk through ten key features so you can match each one to your sales process.
| 特征 | ActiveCampaign | HubSpot |
|---|---|---|
| 起价 | 每月15美元 | $0 free, paid $15/seat/mo |
| 免费计划 | ❌（15天试用期） | ✅ |
| 电子邮件营销 | ✅ Core focus | ✅ |
| 可视化自动化构建器 | ✅ | ✅ |
| Native CRM | ✅ Lighter | ✅ 已完成 |
| Multiple Pipelines | ✅ Unlimited, all tiers | ✅ Limited by tier |
| Custom Report Builder | ✅ 基本款 | ✅ 高级 |
| 电话支持 | ❌ | ✅ 更高等级 |
| 应用集成 | ✅ 市场 | ✅ Wider library |
| 最适合 | Email-led marketing | All-in-one CRM |
1. 电子邮件营销
ActiveCampaign： Email marketing is the core of the platform. You can run one-off blasts, autoresponders, and A/B tests from one place. Deliverability is high, which is why many businesses focused on the inbox pick it as their email marketing software.
HubSpot： Email lives inside the broader Marketing Hub. You get solid email campaigns and email templates, plus easy email tracking tied to the CRM. It is capable, but email is one piece of a much larger platform.
⚠️ 警告： If email marketing is your main channel, ActiveCampaign gives you more depth per dollar than HubSpot’s entry tiers.
2. 营销自动化
ActiveCampaign： For granular marketing automation ActiveCampaign gives you a visual builder. You drag and drop steps to create custom workflows across email, SMS, and CRM actions. The automation builder is intuitive, so you can visualize every connection in a workflow.
HubSpot： HubSpot splits automation features into Workflows, Sequences, Chatflows, and Surveys. The setup is more rigid than ActiveCampaign’s canvas. In return you get wider app integrations that extend your automation workflows beyond email.
💡 提示： Both tools ship templates and common workflow ideas. Use them to launch your first automation tools fast, then customize later.
3. 客户关系管理与销售渠道管理
ActiveCampaign： The CRM is an automation-led contact layer. It tracks engagement to fuel the next email or push a deal in a basic sales pipeline. You also get unlimited pipelines at every tier, which helps lean teams with simple pipeline management.
HubSpot： HubSpot is built around a native CRM that ties every interaction to a deal and contact profile. It adds enterprise-grade lead scoring that grades prospects across multiple touchpoints. The crm capabilities and deal management run deeper, though the number of pipelines is limited by your tier.
4. Landing Pages & Forms
ActiveCampaign： You can build custom landing pages and create forms without a separate tool. It is easy to create custom fields and add multiple email addresses to a segment. This keeps lead capture close to your automation.
HubSpot： HubSpot arranges content, landing pages, and custom forms inside the same workspace as the CRM. Pages connect directly to contact records, so form fills update your customer data 即刻. Content arrangement is one of its stronger areas.
5. Dynamic & Predictive Content
ActiveCampaign： Dynamic content swaps blocks based on each subscriber’s data. Higher tiers add predictive content and predictive sending. Together they help you deliver relevant content without building a version for every segment.
HubSpot： HubSpot relies on smart content blocks linked to its core CRM data. Pages and emails change based on a contact’s lifecycle stage or list. Both platforms also offer extensive dashboard customization to track how that content performs.
6. E-Commerce & Sales Tools
ActiveCampaign： Sales features here center on email-driven follow-up and a light deal pipeline. The goal is to boost sales by moving engaged contacts to the next step. It is enough for a small sales team but not a full revenue suite.
HubSpot： HubSpot manages e-commerce and sales processes inside the same platform. Quotes, payments, and the sales pipeline connect to the CRM record. The sales automation features and deal tracking make it the stronger pick for revenue teams.
7. AI & Smart Tools
ActiveCampaign： Integrated AI helps write subject lines, suggest send times, and shape automation. These advanced features sit inside the builder you already use. They speed up sales and marketing efforts without a separate 人工智能工具.
HubSpot： HubSpot layers AI automation across content, chat, and forecasting. Because it reads the whole CRM, its AI can act on richer customer behavior. These advanced tools shine most on higher plans.
8. 细分与目标定位
ActiveCampaign： Segmentation and targeting are key features here. You slice lists by tags, behavior, and customer data, then trigger tailored automations. This precision is a big reason marketing automation, ActiveCampaign style, feels so flexible.
HubSpot： HubSpot segments using the same CRM data that powers its reporting. Lists update in real time as customer interactions change. It is reliable, though list logic can feel less hands-on than ActiveCampaign’s canvas.
9. 报告与分析
ActiveCampaign： Reporting covers email open rates, click-through metrics, and link-tracking automation. A Marketing Revenue report links your marketing efforts directly to revenue. You can create custom reports, though the depth stays focused on campaigns.
HubSpot： HubSpot reporting is built on a custom report builder that pulls from contacts, companies, and deals. It adds cross-channel revenue attribution dashboards and detailed analytics. You can create tailored reports and use custom reporting to map the full revenue journey.
💡 提示： Both platforms let you build custom dashboards. Pick the one whose reporting features match how your team measures success.
10. Content Creation
ActiveCampaign： Content creation tools help you draft emails and pages inside the builder. AI assists with copy and layout so your marketing campaigns ship faster. It keeps creation and automation in one workflow.
HubSpot： HubSpot ties content creation to its CMS and CRM. Blog posts, pages, and emails share one library and feed the same analytics. For content-heavy teams, that single source is a real advantage.
11. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | ActiveCampaign | HubSpot |
|---|---|---|
| 自由的 | ❌（15天试用期） | ✅ Free Tools $0 |
| 起动机 | 每月15美元 | 每席每月 15 美元 |
| 中级 | 每月 49 至 79 美元 | Starter Customer Platform $15/seat |
| 顶级 | Enterprise $145/month | Marketing Hub Pro $800/seat |
ActiveCampaign： Pricing scales predictably by contact volume and features. Automation is included from the $15 Starter, which keeps costs flat for small businesses. There are no onboarding fees gating the basics.
HubSpot： The free plan is a real draw, but paid tiers scale steeply. Advanced marketing automation software lives on the Professional and Enterprise plans, and onboarding fees apply. Your final bill depends on seats and marketing contacts.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 预算紧张 | ActiveCampaign | $15 entry with automation included |
| 深度电子邮件自动化 | ActiveCampaign | Visual builder, behavior triggers |
| All-in-one CRM | HubSpot | Marketing, sales, service in one |
| 高级报告 | HubSpot | Custom report builder, attribution |
| 电话支持 | HubSpot | Available on higher tiers |
| 适合初学者的设置 | ActiveCampaign | 较为平缓的学习曲线 |
💰 您的预算
ActiveCampaign keeps costs predictable as you grow. HubSpot’s free plan is great to start, but 商业 growth can push you onto pricey professional and enterprise plans.
🔌 您的技术栈
HubSpot offers a wider app library for complex stacks. ActiveCampaign’s app marketplace covers the common tools most small teams already use.
📝 您的销售流程
If your sales process is mostly email follow-up, ActiveCampaign fits. If you track deals across many channels, HubSpot’s native CRM wins.
🎓您的经验水平
Beginners tend to learn ActiveCampaign faster. HubSpot is powerful but has a steeper learning curve for full setup.
🆓 免费试用和演示
ActiveCampaign gives a 15-day free trial to test automation. HubSpot’s free plan lets you explore the CRM with no time limit.
🛟 支持选项
Both offer email and chat support. HubSpot adds advanced phone support on higher tiers, which helps larger teams chase customer satisfaction.
切换指南
已经在使用这些工具了吗？如果您切换到其他工具，可能会遇到以下情况。
🔄 Switching from ActiveCampaign to HubSpot?
✅ 你将获得：
- A full native CRM that unifies marketing, sales, and service
- A custom report builder with cross-channel attribution
- A larger app library and built-in phone support tiers
❌ 你会失去什么：
- The flexible drag-and-drop automation canvas
- Unlimited pipelines on every tier
- Predictable, contact-based pricing
📋 如何切换：
- Export your contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your top automations as HubSpot Workflows
🔄 Switching from HubSpot to ActiveCampaign?
✅ 你将获得：
- Lower, predictable pricing with automation on every plan
- A more visual automation builder for custom workflows
- Free migration and onboarding to protect customer relationships
❌ 你会失去什么：
- The deep native CRM and enterprise lead scoring
- Cross-channel revenue attribution reporting
- The breadth of HubSpot’s app marketplace
📋 如何切换：
- Export contacts, deals, and email templates from HubSpot
- Start a 15-day ActiveCampaign trial and import your lists
- Use free onboarding to rebuild your core automations
我们的评测没有涵盖的内容
This comparison focused on small to mid-sized teams. We did not test enterprise SSO, custom API builds, or very large contact databases. Our notes reflect the June 2026 versions of each platform, so features may have shifted since. If you manage hundreds of seats or run a global sales team, your priorities may differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价与价值 | ActiveCampaign |
| 📧 电子邮件营销 | ActiveCampaign |
| 🤖 营销自动化 | ActiveCampaign |
| 👶 易用性 | ActiveCampaign |
| 🏢 All-in-One Platform | HubSpot |
| 🔌 集成 | HubSpot |
| 📊 报告与分析 | HubSpot |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign wins 4 out of 7 categories.
最适合： Email-led marketing, small businesses, budget-minded automation
ActiveCampaign and HubSpot are two very different products.
ActiveCampaign is a user friendly platform built around email marketing and automation. Its workflow automation and automation capabilities reward teams that live in their campaigns. For most small and mid-sized businesses, that focus plus the lower price makes it our pick.
HubSpot is excellent if you want one all in one platform for the whole customer journey. The native CRM, deeper reporting, and wider integrations justify the higher cost for larger sales and marketing teams.
Choose ActiveCampaign to grow with email-first automation. Choose HubSpot when a complete CRM matters more than price.
ActiveCampaign 的更多比较
以下是ActiveCampaign与其他竞争对手的对比：
ActiveCampaign 在以下方面胜出： deeper email segmentation, lower entry price, more flexible automation canvas
Keap 获胜理由： built-in invoicing, all-in-one small-business billing, simpler contact pipeline
ActiveCampaign 与 GoHighLevel
ActiveCampaign 在以下方面胜出： email deliverability, cleaner interface, predictable contact-based pricing
GoHighLevel 获胜： agency white-labeling, bundled funnels, client sub-accounts
ActiveCampaign 与 管道驱动
ActiveCampaign 在以下方面胜出： marketing automation depth, email campaigns, behavior triggers
Pipedrive 获胜： sales-first pipeline views, deal forecasting, simpler rep workflow
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot 与 Salesforce
HubSpot 在以下方面胜出： easier onboarding, bundled marketing tools, friendlier interface
Salesforce 的优势在于： deeper enterprise customization, a vast app marketplace, advanced sales forecasting
HubSpot 在以下方面胜出： marketing hub breadth, content tools, cross-channel reporting
Pipedrive 获胜： lower price, lean sales focus, faster rep adoption
HubSpot vs 星期一 客户关系管理
HubSpot 在以下方面胜出： native marketing automation, deal management depth, detailed analytics
周一 CRM 胜出： flexible boards, lower starting cost, visual project tracking
常见问题解答
ActiveCampaign 和 HubSpot 有什么区别？
ActiveCampaign is a marketing automation platform built around email. HubSpot is an all in one CRM covering marketing, sales, and service. ActiveCampaign suits email-led teams, while HubSpot suits full-funnel growth.
ActiveCampaign 最适合哪些用户？
ActiveCampaign fits small businesses focused on email marketing and automation on a budget. Its visual builder and predictable pricing reward marketing-led teams that want depth without enterprise overhead.
ActiveCampaign 可以用作 CRM 系统吗？
Yes. ActiveCampaign includes a built-in CRM with deals and unlimited pipelines on every tier. It handles a basic sales pipeline well, though it is lighter than HubSpot’s native CRM.
Does HubSpot integrate with ActiveCampaign?
Yes, through connectors like Zapier or marketplace apps. You can sync contacts and activity between both, though most teams pick one platform to avoid duplicate customer data.
HubSpot最大的竞争对手是谁？
Salesforce is HubSpot’s biggest competitor in CRM. For marketing automation software, ActiveCampaign and Mailchimp compete closely. The right rival depends on whether you need a CRM or email focus.
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