HubSpot 与 ActiveCampaign：2025 年哪种 CRM 最好？

优胜者

9.0

• 营销
• 内容
• 商业
• 自动化
• 报告
• 提供免费计划
• 付费计划起价为 $15/月

立即尝试

亚军

7.0

• 营销自动化
• Content creation
• Dynamic content
• Email marketing
• 集成人工智能
• 提供免费计划
• 付费计划起价为 $15/月

立即尝试

You’re trying to figure out if HubSpot or ActiveCampaign is the better 客户关系管理 为您的业务。

It’s a tough call. You’ve probably seen tons of info, but it isn’t very clear.

You’re worried about picking the wrong one, wasting time and money.

You need clear, simple answers. 

We’ll explain HubSpot vs ActiveCampaign in a way that makes sense so you can choose the best tool for your needs.

概述

We’ve spent countless hours diving into both HubSpot and ActiveCampaign.

Our team rigorously tested each platform, exploring their features, usability, and effectiveness in real-world scenarios.

This hands-on experience forms the basis of our detailed comparison.

Want to learn more about how HubSpot can help your business grow? Start a free trial today and explore the platform!

9满分 10 分

定价： 它有一个免费计划。高级计划起价为 $15/月。

主要特点：

• 联系人管理
• 营销自动化
• 销售管道管理

免费试用 Hubspot 阅读完整评论

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

7满分 10 分

定价： 它有一个免费计划。高级计划起价为 $15/月。

主要特点：

• Sales funnels
• Landing pages
• Email marketing

Try ActiveCampaign for FREE 阅读完整评论

什么是 HubSpot？

Think of HubSpot as your all-in-one growth machine.

这是一个 客户关系管理, marketing, sales, and service platform. All in one place.

Makes things simpler, right? It’s built to help you attract, engage, and delight customers.

此外，探索我们最喜欢的 Hubspot 替代品...

Hubspot

9.0

更好地发展业务。HubSpot 强大的 客户关系管理 平台为您提供吸引、吸引和取悦客户所需的工具。

免费试用 Hubspot 阅读完整评论

主要优点

HubSpot 以其一体化方法和强大的免费计划而大放异彩。以下是它脱颖而出的原因：

• 免费 CRM： 是的，你没看错！HubSpot 提供完全免费的 CRM，用户数量不受限制，联系人多达 100 万。
• 营销自动化： 自动执行营销任务，如电子邮件营销活动和 社交媒体 张贴，节省时间，提高效率。
• 销售管道管理： 可视化并跟踪您的销售流程，从而更轻松地识别瓶颈并更快地完成交易。
• 广泛的集成： 将 HubSpot 与 1,000 多种常用业务工具连接起来，以简化工作流程。

定价

• 免费工具:最多可免费使用两名用户。
• 营销中心启动器:$15/座位/月。
• 启动客户平台:$15/座位/月。
• 营销枢纽专业版 + 三个席位:$800/月，额外座位 $45/月。

What is ActiveCampaign?

ActiveCampaign focuses on automation.

Especially email and marketing. It helps you build strong customer relationships.

Think personalized messages. Think targeted campaigns. It’s built for growth.

此外，探索我们最喜欢的 ActiveCampaign 替代品…

主动营销活动

7.0

Ready to explore the power of ActiveCampaign? Sign up for free and see how it could transform your marketing and sales efforts!

Try ActiveCampaign for FREE 阅读完整评论

主要优点

• Visual automation 建造者: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

定价

• 起动机:$15/月。
• 加:$49/月。
• 专业版:$79/月。
• 企业:$145/月。

功能比较

Let’s dive into the core of ActiveCampaign and HubSpot.

We’ll compare key features, showing where each platform shines.

This will help you see which aligns best with your business needs.

1. User Interface and Customization

• HubSpot：
  • HubSpot offers a clean, user-friendly interface designed for ease of use. While customization is available, the core design remains consistent.
  • Allows for customizable dashboards and reports, tailoring the experience.
• ActiveCampaign：
  • Offers a highly customizable interface, but it can be less intuitive initially. Some find it less user-friendly.
  • Provides extensive options to customize workflows and layouts.

2. Email Marketing and Campaigns

• HubSpot：
  • Email campaign creation is straightforward with drag-and-drop editors. Integrations exist with many platforms, including Salesforce.
  • Segmentation and personalization tools aid targeted marketing campaigns.
• ActiveCampaign：
  • Excels in email marketing automation: granular segmentation and dynamic content options.
  • Features like conditional content boost engagement in marketing campaigns.

3. 营销自动化

• HubSpot：
  • Robust automation features cover various marketing and sales tasks. Visual workflow builder aids complex sequences.
  • HubSpot provides a wide range of templates for the quick setup of common flows.
• ActiveCampaign：
  • It’s a strength. Deep automation, specifically for email sequences and customer journeys.
  • Extensive automation features support detailed, trigger-based interactions.

4. CRM and Sales Tools

• HubSpot：
  • Strong, free CRM with advanced sales tools in paid tiers. Manages leads, deals, and tasks efficiently.
  • Predictive lead scoring aids prioritization for sales teams.
• ActiveCampaign：
  • CRM is integrated, but it’s less comprehensive than HubSpot’s. Focuses on sales automation.
  • Visual pipeline management relies heavily on automation within the sales process.

5. 分析和报告

• HubSpot：
  • Strong analytics dashboard. Reports on various marketing efforts and sales activities.
  • Provides comprehensive customer data insights.
• ActiveCampaign：
  • 详细的 报告 on email and automation performance. Lacks some deeper CRM reporting capabilities.
  • Provides data-driven information concerning marketing efforts through email campaigns.

6. 整合与生态系统

• HubSpot：
  • An extensive app marketplace and a wide range of integrations, including robust Salesforce support.
  • Connects many tools, from social media to ecommerce.
• ActiveCampaign：
  • Offers many integrations, especially in email and marketing automation. Integrates with many ecommerce tools.
  • Tools like 扎皮尔 enhance its connectivity to other systems.

7. SEO and Content Marketing

• HubSpot：
  • Includes 搜索引擎优化工具, content creation, and blog management within its platform.
  • Helps create and optimize content within your overall marketing features.
• ActiveCampaign：
  • Lacks built-in SEO tools. Primarily focused on email and automation.
  • Drives traffic to content mainly through email and automated marketing hub functions. Information provided by G2 shows clear strength in Hubspot’s marketing features.

选择 CRM 软件时要注意什么？

• 可扩展性： 客户关系管理系统能否与企业共同成长？
• 一体化： 它能与现有工具连接吗？
• 支持： Is reliable customer support available?
• Training: How easy is it to onboard your team?
• 安全： Does it protect sensitive customer data?
• 移动访问： Can you use it on the go?
• 报告： Does it offer the insights you need?
• 定制： Can you tailor the CRM to your specific workflows?
• 自动化： Does it offer robust automation features to save time?
• 定价透明： Are the costs clear and predictable, without hidden fees?
• 用户评论 What are other users saying about their experience?

最终裁决

So, which one? For most, HubSpot wins.

It gives you more of the tools you need in one place. It’s free CRM is a great start.

The HubSpot marketing hub and sales tools work well together.

You get solid customer insights and can grow easily.

Yes, it can get pricey. But if you want a complete system, it’s worth it. We’ve used both.

We know what works. Trust us; HubSpot makes things simpler.

免费试用 Hubspot 阅读完整评论

Try ActiveCampaign for FREE 阅读完整评论

Hubspot Compared

我们探讨了 Hubspot 的几种替代方案，每种方案都有其独特的优势。

以下是 Hubspot 与这些软件解决方案的简要比较：

• Hubspot vs Gohighlevel: GoHighLevel 主要为营销机构量身定制，提供了一个管理各种数字营销任务（包括预约安排和社交媒体）的一体化平台。相反，Hubspot 则面向各种规模的企业，通过更广泛的营销、销售和服务工具集，在入站营销方面表现出色。
• Hubspot 与 Pipedrive: Pipedrive 是一款专注于销售的 CRM，以可视化销售管道管理和直观的界面而著称，是跟踪交易的理想选择。Hubspot 提供了一个更全面的一体化平台，涵盖销售、营销和客户服务。
• Hubspot vs Keap: Keap（前身为 Infusionsoft）专注于客户关系管理和营销自动化，尤其适合希望简化销售流程和联系人管理的小型企业。Hubspot 提供更广泛的营销、销售和服务功能，通常具有更强大的自动化和报告功能。
• Hubspot 与 Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot 与 Folk: Folk 是一款较为简单的 CRM 解决方案，擅长直接管理和组织联系人。它适用于注重易用性的小型团队。Hubspot 提供更强大的联系人管理、详细的分析以及更广泛的营销和销售功能，但学习曲线较陡。
• Hubspot 与 Instantly: Instantly 擅长冷门电子邮件推广和潜在客户生成自动化。Hubspot 提供更广泛的工具套件，包括完整的客户关系管理、具有高级设计功能的综合电子邮件营销、社交媒体集成以及更广泛的自动化工作流程。
• Hubspot 与 ClickUp: ClickUp 主要是一款项目管理工具，具有广泛的定制和协作功能。它允许用户管理任务、文档和目标。虽然它通过自定义字段提供了一些 CRM 功能，但 Hubspot 是一个专门的 CRM 系统，旨在全面管理客户关系和简化销售流程。
• Hubspot 与 Monday CRM: Monday.com 是一个专注于项目管理、协作和工作流程自动化的工作操作系统。相比之下，Hubspot 是一个完全集成的 CRM，提供深入的销售、营销和客户服务自动化。它旨在推动企业创收并扩大规模。
• Hubspot vs Capsule CRM: Capsule CRM 是一款简单易用的联系人管理器和销售跟踪器，非常适合需要整理客户信息和清晰管道视图的小型企业。Hubspot 的 CRM 功能更强大、更丰富，具有先进的销售管道、全面的营销自动化和广泛的集成。
• Hubspot 与 Insightly: Insightly 将客户关系管理与强大的项目管理功能结合在一起，使其成为企业的多功能工具。Hubspot 在营销自动化和更广泛的销售功能方面表现出色，为内向营销和潜在客户培育提供了更全面的套件。
• Hubspot vs Freshsales CRM: Freshsales CRM 是一款以销售为中心的 CRM，强调人工智能驱动的销售线索评分和销售自动化，以实现高效的交易管理。Hubspot 提供了一个更广泛的一体化平台，其强大的营销自动化功能与销售和服务工具集成在一起，使其适用于更复杂的销售周期。
• Hubspot 与 Salesforce: Salesforce 是一款功能强大、可高度定制的企业级 CRM，具有强大的报告和预测功能，非常适合有复杂需求的大型企业。Hubspot 提供更友好的用户界面和一套完善的营销和销售工具，尤其吸引中小企业，其定价模式也更容易接受。
• Hubspot 与 Zendesk: Zendesk 是一个专业的客户服务和支持平台，在全渠道支持、票务和先进的人工智能问题解决能力方面表现出色。Hubspot Service Hub 提供集成的客户支持工具，作为其更广泛的 CRM 套件的一部分，在营销、销售和服务团队之间提供无缝数据流，但与 Zendesk 相比，它不太重视先进的人工智能。

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. 买 is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on 冷电子邮件 outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. 点击 is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign 与 Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. 胶囊 CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
• ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

常见问题