⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month vs Monday 客户关系管理 每月每用户 9 美元
- 最适合： ActiveCampaign for email marketing automation and multi-channel campaigns; Monday 客户关系管理 for visual sales pipeline and project management
- 主要区别： ActiveCampaign is an intelligent marketing automation and CRM platform; Monday CRM is a work management tool with built-in CRM features
- 我们的选择： ActiveCampaign for most marketing teams — it offers deeper email marketing, advanced automation, and lead scoring out of the box
ActiveCampaign vs Monday CRM both promise to help you close more deals.
But they start from very different places.
ActiveCampaign is built around email marketing and marketing automation.
Monday CRM is built around visual project management with CRM features added on top.
The right choice depends entirely on what your team actually needs.
概述
This comparison covers pricing, core features, automation, and ease of use.
Our sources include published documentation, pricing pages, and G2 reviews. Both platforms are user friendly at their core, though they serve different audiences.
我们的 作家 also spent hands-on time with ActiveCampaign directly.
Monday CRM observations come from documentation and verified user reviews.
By the end, you’ll know exactly which tool fits your workflow.
ActiveCampaign是什么？
ActiveCampaign is a Customer Experience Automation platform for small and mid-sized businesses.
它将电子邮件营销、高级自动化和内置客户关系管理系统 (CRM) 集成在一个平台上。
The platform includes a visual drag-and-drop automation 建筑商.
You can build complex customer journeys without writing any code.
ActiveCampaign also supports multi-channel campaigns across email, SMS, and social ads.
ActiveCampaign
ActiveCampaign gives marketing and sales teams one platform to automate campaigns, score leads, and track deals. It offers over 950 integrations and 900+ ready-made automation templates.
ActiveCampaign 定价
Here’s what ActiveCampaign costs in 2026. The price scales with your contact count.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Solo marketers and small lists |
| 加 | 每月 49 美元 | 不断发展的企业需要客户关系管理 (CRM) |
| 专业版 | 每月 79 美元 | 需要高级自动化的团队 |
| 企业 | 每月145美元 | Large-scale operations and agencies |
Pricing verified May 2026.
免费试用： Yes — 14 days, no credit card required. Most Professional-tier features are included.
退款保证： ActiveCampaign does not advertise a formal refund policy. Contact support within 30 days for billing issues.
📌 笔记： ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits automations to 5 actions per workflow — upgrade to Plus or higher for unlimited automation steps.
⚠️ 警告： Pricing increases as your contact list grows. Make sure to check ActiveCampaign’s pricing page for your specific contact count before committing to a plan.
ActiveCampaign 的主要优势
Here’s what makes ActiveCampaign worth considering:
- 高级营销自动化： The drag-and-drop automation builder handles multi-step workflows with conditional logic. You can trigger automations based on form submissions, email clicks, and purchase history.
- 所有套餐均内置客户关系管理系统： ActiveCampaign includes a CRM for tracking sales pipelines and scoring leads. This is included from the Starter plan — no extra cost.
- 全渠道营销活动： Run campaigns across email, SMS, WhatsApp, and 社交媒体 ads from one dashboard. This keeps all your digital marketing in sync.
- 人工智能驱动的发送： ActiveCampaign uses AI for predictive sending, optimizing email delivery times based on each subscriber’s behavior patterns.
- 950+ 集成： Connect ActiveCampaign to Shopify, Salesforce, WordPress, Zapier, and hundreds of other tools. Premium integrations are available for CRM and ecommerce platforms.
- 符合GDPR要求： ActiveCampaign is GDPR compliant and stores data on U.S. servers. It also supports HIPAA needs on enterprise plans.
我们的团队注意到了什么
Our writer signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
ActiveCampaign 的优点和缺点
✅ 优点
- Advanced automation builder with conditional logic and A/B testing of full automation paths
- Built-in CRM included on every plan — no separate purchase needed
- High email deliverability rates, consistently strong in independent tests
- 900+ pre-built automation templates to get started fast
- Free migration service for users switching from other email platforms
❌缺点
- Starter plan caps automations at 5 actions per workflow — limiting for complex sequences
- Pricing scales with contact count, which can get expensive for large lists
- Not ideal for users who only want a simple newsletter tool
- No free plan — only a 14-day free trial
什么是Monday CRM？
Monday CRM is a visual work management tool with built-in customer relationship management features.
It lets sales teams track deals, manage contacts, and monitor pipeline progress.
The platform uses customizable boards that work like spreadsheets, but with more visual power.
Teams can view their data as a Kanban board, Gantt chart, calendar, or timeline.
Monday CRM also includes workflow automation to cut down on repetitive manual tasks.
星期一客户关系管理
Monday CRM gives sales teams a visual way to manage contacts, track deals, and automate follow-ups. The platform is highly customizable and works for 小型企业 and large teams alike.
周一 CRM 定价
Here’s what Monday CRM costs in 2026. Plans are priced per user per month.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | 永久免费 | |
| 基本的 | 每用户每月 9 美元 | 小型团队负责跟踪联系人和交易 |
| 标准 | 每用户每月 12 美元 | Teams needing automation and guest access |
| 专业版 | 每用户每月 19 美元 | 高级功能， 时间跟踪以及分析 |
| 企业 | 联系销售 | Get exclusive features for your organization |
Pricing verified May 2026.
免费试用： Yes — Monday CRM offers a free plan with limited features (2 team members, 3 boards). Paid plans come with a trial period.
退款保证： Monday.com does not publish a standard refund policy. Annual plan refunds are handled case-by-case through support.
📌 笔记： Monday CRM pricing is per user, so costs scale directly with team size. The Standard plan starts at $42/month for 3 users and includes 20GB of storage and guest access. The Pro plan starts at $72/month for 3 users with 100GB storage and time tracking.
⚠️ 警告： Monday CRM’s pricing structure can be complex. If your team grows beyond the minimum user count for a plan, you must upgrade to the next tier. Annual plans are cheaper but lock you into a commitment.
Monday CRM 的主要优势
以下是值得考虑使用 Monday CRM 的原因：
- 高度可视化界面： Monday CRM is known for its clean, intuitive boards. G2 reviews frequently highlight how easy it is for new users to get started without extensive training.
- 多视图项目： Switch between Kanban, Gantt chart, calendar, and timeline views. This flexibility helps different team members work the way they prefer.
- 工作流程自动化： The built-in automation builder lets you create custom rules with just a few clicks. Automate follow-up emails, status changes, and task assignments.
- 自定义仪表盘： Build dashboards that pull data from multiple boards. Teams can visualize pipeline progress, deal values, and activity logs at a glance.
- 全天候在线聊天支持： Monday CRM offers round-the-clock live chat plus a knowledge base with hundreds of video tutorials.
- 50+ Integrations: Connect Monday CRM to Slack, Google Calendar, Microsoft Teams, and other tools your team already uses.
我们的团队注意到了什么
We haven’t had extensive hands-on time with Monday CRM yet. The information above is based on published documentation, pricing pages, and G2 reviews.
星期一 CRM 的优缺点
✅ 优点
- Incredibly intuitive interface — new users can get up to speed quickly
- Multiple project views (Kanban, Gantt, calendar, timeline) on paid plans
- Custom dashboards for tracking pipeline data and team performance
- Free plan available for very small teams (2 members, 3 boards)
- 24/7 live chat support and a large video tutorial library
❌缺点
- Complex pricing structure — per-user costs add up quickly for larger teams
- Automation and time tracking are restricted to higher-tier plans
- Extensive customization options can feel overwhelming for new users
- Email marketing capabilities are limited compared to dedicated platforms
功能对比
Let’s break down the key differences between ActiveCampaign and Monday CRM.
We’ll cover 9 features that matter most to marketing and sales teams.
| 特征 | ActiveCampaign | 星期一客户关系管理 |
|---|---|---|
| 起价 | 每月15美元 | 每用户每月 9 美元 |
| 免费计划 | ❌（14天试用期） | ✅（限量） |
| 电子邮件营销 | ✅ 高级 | ❌仅限基础版 |
| 营销自动化 | ✅ 高级 | ✅ 基本款 |
| 内置客户关系管理系统 | ✅ 所有方案 | ✅ 核心功能 |
| 领先得分 | ✅ | ❌ |
| 看板/甘特图视图 | ❌ | ✅ |
| 短信营销活动 | ✅（附加组件） | ❌ |
| GDPR Compliant | ✅ | ✅ |
| 最适合 | 电子邮件营销团队 | 销售渠道跟踪 |
1. 电子邮件营销
ActiveCampaign： ActiveCampaign’s email marketing is the core of the platform. You get a drag-and-drop email builder, dynamic content blocks, conditional content, and AI-assisted email writing. The platform also supports RSS-triggered emails and transactional emails. Deliverability rates are consistently strong in independent tests.
星期一客户关系管理： Monday CRM is not an email marketing platform. You can log and track email activity within deals and contacts, but you cannot send bulk email campaigns from Monday CRM. Teams that need email campaigns must connect a third-party tool like Mailchimp or ActiveCampaign.
⚠️ 警告： 如果电子邮件营销对您的业务至关重要 商业, Monday CRM is not a substitute for a dedicated platform. It is a sales and project management tool first.
2. 营销自动化
ActiveCampaign： This is where ActiveCampaign pulls far ahead. The visual automation builder lets you create multi-step workflows with conditional logic, A/B testing of entire automation paths, and triggers based on website visits, form submissions, purchase history, and more. Over 900 pre-built templates cover most common marketing scenarios. The platform can save teams an average of 20 hours per month according to ActiveCampaign’s documentation.
星期一客户关系管理： Monday CRM includes a workflow automation builder that handles repetitive tasks within the CRM. You can automate status changes, assign tasks, and send notifications. However, the automation scope is limited to CRM-related actions — it does not support email campaign sequences, lead nurturing drip campaigns, or multi-channel marketing workflows.
3. 联系人管理
ActiveCampaign： ActiveCampaign provides advanced contact management with custom fields, tags, and advanced segmentation. You can group contacts by website visits, location, purchase history, or any custom field. The platform also supports adding notes to contacts and tracking their engagement history across all channels.
星期一客户关系管理： Monday CRM lets you build a contact database on customizable boards. Each contact record can hold custom fields, activity logs, and linked deals. G2 reviews describe the contact management interface as clean and easy to navigate. You can filter and search contacts, add notes, and link related tasks — all from a single conversation panel.
4. 销售渠道
ActiveCampaign： ActiveCampaign includes a CRM with a visual sales pipeline in all plans. You can track deals, assign them to team members, and use lead scoring to prioritize follow-up. The pipeline integrates directly with automations — so a new deal can automatically trigger a follow-up email sequence.
星期一客户关系管理： The sales pipeline is Monday CRM’s strongest feature. The visual board layout makes it easy to see every deal at a glance. You can switch between Kanban view, list view, and chart view. Custom pipeline stages can be set up in just a few clicks. The intuitive drag-and-drop interface makes it easy to move deals through stages.
5. 领先得分
ActiveCampaign： ActiveCampaign includes lead scoring to help sales teams prioritize their 外联. Scores update automatically based on subscriber actions — email opens, link clicks, website visits, and form submissions. This helps sales reps focus on the most engaged contacts first.
星期一客户关系管理： Monday CRM does not have a built-in lead scoring feature. You can create custom fields to manually assign scores, but there is no automatic scoring based on contact behavior. Teams that need automated lead scoring would need to integrate a third-party tool.
6. 集成
ActiveCampaign： ActiveCampaign offers over 950 integrations, including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. The breadth of its integration library makes it a strong hub for connecting your entire marketing stack.
星期一客户关系管理： Monday CRM integrates with over 50 apps, including Slack, Google Calendar, Microsoft Teams, and Zoom. The integrations center is easy to navigate. While the library is smaller than ActiveCampaign’s, it covers the tools most sales teams use daily.
7. 报告与分析
ActiveCampaign： ActiveCampaign provides custom reports on email campaign performance, automation results, and contact engagement. Higher-tier plans unlock more advanced 报道 features. You can track open rates, click rates, revenue attribution, and goal completions across your automations.
星期一客户关系管理： Monday CRM offers custom dashboards and advanced reporting on the Pro plan and above. You can pull data from multiple boards into a single view. Dashboards display deal values, activity logs, and team performance metrics. The visual format makes reports easy to read and share with stakeholders.
8. 易用性
ActiveCampaign： ActiveCampaign has a user-friendly design with easily navigable menus. However, the depth of its automation builder means there is a learning curve for new users. The personalized onboarding checklist and 900+ templates help speed up the setup process significantly.
星期一客户关系管理： Monday CRM is widely praised for being incredibly intuitive. G2 reviews describe the interface as clean and easy to adopt without extensive training. The platform’s visual structure means most users can get productive in their first session. The extensive customization options can feel overwhelming initially, but the defaults work well for most teams.
9. 定价与成本
让我们并排比较一下价格方案。
| 计划 | ActiveCampaign | 星期一客户关系管理 |
|---|---|---|
| 入门计划 | 每月 15 美元（入门级） | 9美元/用户/月（基本版） |
| 中期计划 | 每月 49 美元（Plus） | 12美元/用户/月（标准版） |
| 高级计划 | 79美元/月（专业版） | 19 美元/用户/月（专业版） |
| 最高计划 | 每月 145 美元（企业版） | Custom pricing (Enterprise) |
| 免费计划 | ❌ | ✅ (2 members, 3 boards) |
ActiveCampaign： ActiveCampaign’s flat monthly pricing is predictable for solo users and small teams. The Starter plan at $15/month covers most email marketing needs. Costs increase as your contact list grows, which can make larger lists expensive. A 20% annual discount is available.
星期一客户关系管理： Monday CRM’s per-user pricing starts lower at $9/user/month, but team costs add up quickly. A team of 5 on the Standard plan costs at least $60/month. The pricing structure is noted as complex in user reviews, with features like automation restricted to higher tiers.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 高级电子邮件营销 | ActiveCampaign | Built-in campaigns, automation, deliverability |
| 可视化销售流程 | 星期一客户关系管理 | Kanban and Gantt views out of the box |
| 线索评分自动化 | ActiveCampaign | Only platform with native lead scoring |
| 团队项目管理 | 星期一客户关系管理 | Built for task and project tracking |
| 预算紧张（单人用户） | ActiveCampaign | Flat $15/month vs per-user pricing |
| 免费计划开始 | 星期一客户关系管理 | Free plan available for small teams |
| 多渠道营销活动 | ActiveCampaign | Email, SMS, WhatsApp, and ads from one place |
💰 您的预算
For solo users, ActiveCampaign at $15/month is straightforward. Monday CRM’s per-user pricing can be cheaper at first glance, but a team of 5 on the Standard plan quickly exceeds $60/month.
🔌 您的技术栈
ActiveCampaign connects to 950+ tools, making it easier to fit into a larger marketing stack. Monday CRM covers core integrations with Slack, Google Calendar, and Microsoft Teams.
📝 您的主要用例
If email marketing and marketing automation are your focus, ActiveCampaign is the clear choice. If you need a visual tool to manage deals and projects side by side, Monday CRM fits better.
🎓您的经验水平
Monday CRM is easier to pick up on day one — the board-based interface feels familiar and requires little training. ActiveCampaign has more depth, which means a steeper learning curve for more advanced users.
🆓 免费试用和演示
ActiveCampaign offers a 14-day free trial with no credit card required. Monday CRM has a free plan with limited features (2 team members, 3 boards) — useful for small teams that want to test before paying.
🛟 支持选项
Monday CRM offers 24/7 live chat support plus a large knowledge base with video tutorials. ActiveCampaign provides email and chat support, with phone support available on higher plans via a dedicated account team.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 从 ActiveCampaign 切换到 Monday CRM？
✅ 你将获得：
- A cleaner visual pipeline with Kanban and Gantt chart views
- A free plan for very small teams (2 members, 3 boards)
- 24/7 live chat support and a larger video tutorial library
❌ 你会失去什么：
- Email marketing, campaign builder, and high deliverability rates
- Advanced automation with 900+ templates and conditional logic
- Native lead scoring and multi-channel campaign management
📋 如何切换：
- 将您的联系人和交易数据从 ActiveCampaign 导出为 CSV 文件
- Create a Monday CRM account and set up your pipeline stages and custom fields
- Import your contacts CSV into Monday CRM and reconnect your team integrations
🔄 从 Monday CRM 切换到 ActiveCampaign？
✅ 你将获得：
- A full email marketing platform with campaign builder and advanced segmentation
- Automated lead scoring to help sales teams prioritize the right contacts
- Multi-channel automation across email, SMS, and social ads from one platform
❌ 你会失去什么：
- The visual Kanban and Gantt chart views for project and task management
- The free plan option for small teams
- 24/7 live chat support (ActiveCampaign’s support varies by plan)
📋 如何切换：
- Export your contact list and deal data from Monday CRM as a CSV
- Sign up for ActiveCampaign’s 14-day trial and import your contacts
- Use ActiveCampaign’s free migration service to get help setting up your automations
我们的评测没有涵盖的内容
This comparison focused on individual users and small-to-mid-sized marketing and sales teams. We didn’t evaluate enterprise SSO, Microsoft Dynamics integration, or custom objects for large-scale deployments. ActiveCampaign’s HIPAA support for healthcare organizations and Monday CRM’s 学生 program were also outside the scope of this review. If you’re managing 50+ users or need deep compliance features, your needs may differ from what’s described here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价（单人用户） | ActiveCampaign |
| 📧 电子邮件营销 | ActiveCampaign |
| 🤖 营销自动化 | ActiveCampaign |
| 🎯 Sales Pipeline UI | 星期一客户关系管理 |
| 👶 易用性 | 星期一客户关系管理 |
| 🔌 集成 | ActiveCampaign |
| 📊 报道 | 领带 |
| 🏆 总冠军 | ActiveCampaign |
🏆 优胜者：ActiveCampaign
ActiveCampaign wins 4 out of 7 categories.
最适合： Email marketing teams, businesses needing advanced automation, sales teams that want lead scoring built in
ActiveCampaign and Monday CRM are built for different jobs.
ActiveCampaign is a marketing and sales automation platform with deep email capabilities.
Monday CRM is a visual work management tool that happens to include CRM features.
Monday CRM is an excellent choice for sales teams that want a clean pipeline view and project tracking in one place.
However, if email marketing, lead scoring, and intelligent marketing automation are central to your 商业, ActiveCampaign is the better fit.
ActiveCampaign 的更多比较
Here’s how ActiveCampaign stacks up against other marketing platforms:
ActiveCampaign 在以下方面胜出： Deeper automation workflows, lower entry pricing, and more pre-built automation templates for small businesses
HubSpot 在以下方面胜出： A more complete free tier, a broader all-in-one platform that includes content management and customer service tools
ActiveCampaign 在以下方面胜出： Email deliverability, lower starting price, and more extensive integration library
基普 获胜方式： Built-in invoicing and payment processing, a stronger focus on appointment scheduling for service businesses
ActiveCampaign 与 GoHighLevel 对比
ActiveCampaign 在以下方面胜出： Email marketing depth, deliverability rates, and the range of pre-built automation templates
GoHighLevel 获胜方式： White-label agency features, built-in funnel builder, and all-in-one pricing for agencies managing multiple clients
ActiveCampaign 与 Pipedrive 的比较
ActiveCampaign 在以下方面胜出： Email campaign management, marketing automation, and multi-channel outreach in a single platform
管道驱动 获胜方式： A more focused sales pipeline UI and a simpler experience for teams that only need CRM functionality
周一CRM对比更多
Here’s how Monday CRM stacks up against other CRM and project management tools:
周一 CRM 与 HubSpot 对比 客户关系管理
周一 CRM 胜出： Visual board interface, project management features, and flexibility for non-sales use cases
HubSpot CRM wins on: A genuinely free tier with unlimited contacts, deeper email marketing tools, and built-in live chat
周一 CRM 胜出： Visual customization, team collaboration features, and integration with project management workflows
Pipedrive 获胜： A more streamlined sales-focused interface and stronger email integration for outbound sales teams
周一 CRM 胜出： A cleaner, more polished interface and easier onboarding for sales teams new to work management tools
点击上 获胜方式： A more generous free plan, first paid plan pricing, and broader task management features for software and engineering teams
周一 CRM 胜出： Interface design, ease of setup, and flexibility for teams that manage projects alongside sales
Zoho CRM 的优势在于： More advanced CRM-specific features, stronger email marketing integration, and a lower per-user price at scale
常见问题解答
ActiveCampaign 的用途是什么？
ActiveCampaign is a marketing and sales automation platform. It helps businesses send email campaigns, build automated workflows, manage contacts, and track sales pipelines — all from one dashboard.
ActiveCampaign 是 CRM 系统吗？
Yes — ActiveCampaign includes a built-in CRM on all plans. It supports deal tracking, lead scoring, and sales pipeline management. However, it also goes beyond basic CRM with advanced email marketing and automation features.
What is Monday CRM used for?
Monday CRM is a visual work management platform with built-in contact and deal tracking. Sales teams use it to manage pipelines, track follow-ups, and collaborate on deals. It also works well for teams that need project management alongside CRM features.
Monday CRM适合小型企业吗？
Monday CRM works well for small businesses that need a visual pipeline and team collaboration tools. The free plan supports up to 2 team members with 3 boards. Paid plans start at $9/user/month, though costs scale with team size.
Which is better for email marketing: ActiveCampaign or Monday CRM?
ActiveCampaign is the clear choice for email marketing. It includes a full email builder, campaign automation, advanced segmentation, and high deliverability rates. Monday CRM does not have a native email marketing campaign builder.
Is ActiveCampaign legit and worth it for small businesses?
Yes — ActiveCampaign is a legitimate and well-established crm software and marketing platform. You can read the full activecampaign review on FahimAI for a deep dive. It is recommended for small businesses and agencies that need activecampaign crm features alongside email marketing services. The platform offers pre-built templates, a user-friendly interface, and a built-in crm that make it easy to build automations without coding knowledge.
Does ActiveCampaign support landing pages and follow-up email automation?
Yes — activecampaign features include custom landing pages, follow up email sequences, rss triggered emails, and SMS via sms add-ons. The built-in crm also tracks sales engagement across channels. These activecampaign features make it a strong choice for users who want sales automation beyond basic newsletters.
How do ActiveCampaign and Monday CRM handle third-party integrations?
ActiveCampaign offers 950+ third party integrations including Shopify, Zapier, and Salesforce — covering key features like data privacy framework compliance, ActiveCampaign 的替代方案 analysis, and advanced segmentation. Monday CRM integrates with over 50 apps. Both platforms support email templates, custom fields, and workflow triggers — though ActiveCampaign’s pre built templates and built in crm give it a broader advantage for marketing teams.
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