⚡ Краткий вывод:
- Цены: ActiveCampaign starts at $15/month vs Monday CRM at $9/user/month
- Лучше всего подходит для: ActiveCampaign for email marketing automation and multi-channel campaigns; Monday CRM for visual sales pipeline and project management
- Ключевое отличие: ActiveCampaign is an intelligent marketing automation and CRM platform; Monday CRM is a work management tool with built-in CRM features
- Наш выбор: ActiveCampaign for most marketing teams — it offers deeper email marketing, advanced automation, and lead scoring out of the box
ActiveCampaign vs Monday CRM both promise to help you close more deals.
But they start from very different places.
ActiveCampaign is built around email marketing and marketing automation.
Monday CRM is built around visual project management with CRM features added on top.
The right choice depends entirely on what your team actually needs.
Обзор
This comparison covers pricing, core features, automation, and ease of use.
Our sources include published documentation, pricing pages, and G2 reviews. Both platforms are user friendly at their core, though they serve different audiences.
Наш писатель also spent hands-on time with ActiveCampaign directly.
Monday CRM observations come from documentation and verified user reviews.
By the end, you’ll know exactly which tool fits your workflow.
Что такое ActiveCampaign?
ActiveCampaign is a Customer Experience Automation platform for small and mid-sized businesses.
Он объединяет email-маркетинг, передовые средства автоматизации и встроенную CRM-систему в одном месте.
The platform includes a visual drag-and-drop automation строитель.
You can build complex customer journeys without writing any code.
ActiveCampaign also supports multi-channel campaigns across email, SMS, and social ads.
ActiveCampaign
ActiveCampaign gives marketing and sales teams one platform to automate campaigns, score leads, and track deals. It offers over 950 integrations and 900+ ready-made automation templates.
Цены на ActiveCampaign
Here’s what ActiveCampaign costs in 2026. The price scales with your contact count.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 15 долларов в месяц | Solo marketers and small lists |
| Плюс | 49 долларов в месяц | Развитие бизнеса с потребностями в CRM-системах |
| Про | 79 долларов в месяц | Команды, нуждающиеся в продвинутой автоматизации |
| Предприятие | 145 долларов в месяц | Large-scale operations and agencies |
Pricing verified May 2026.
Бесплатная пробная версия: Yes — 14 days, no credit card required. Most Professional-tier features are included.
Гарантия возврата денег: ActiveCampaign does not advertise a formal refund policy. Contact support within 30 days for billing issues.
📌 Примечание: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits automations to 5 actions per workflow — upgrade to Plus or higher for unlimited automation steps.
⚠️ Предупреждение: Pricing increases as your contact list grows. Make sure to check ActiveCampaign’s pricing page for your specific contact count before committing to a plan.
Основные преимущества ActiveCampanion
Here’s what makes ActiveCampaign worth considering:
- Расширенная автоматизация маркетинга: The drag-and-drop automation builder handles multi-step workflows with conditional logic. You can trigger automations based on form submissions, email clicks, and purchase history.
- Встроенная CRM-система во всех тарифных планах: ActiveCampaign includes a CRM for tracking sales pipelines and scoring leads. This is included from the Starter plan — no extra cost.
- Омниканальные кампании: Run campaigns across email, SMS, WhatsApp, and социальные сети ads from one dashboard. This keeps all your digital marketing in sync.
- Отправка с использованием ИИ: ActiveCampaign uses AI for predictive sending, optimizing email delivery times based on each subscriber’s behavior patterns.
- Более 950 интеграций: Connect ActiveCampaign to Shopify, Salesforce, WordPress, Запьер, and hundreds of other tools. Premium integrations are available for CRM and ecommerce platforms.
- Соответствует требованиям GDPR: ActiveCampaign is GDPR compliant and stores data on U.S. servers. It also supports HIPAA needs on enterprise plans.
Что заметила наша команда
Our writer signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
Плюсы и минусы ActiveCampaign
✅ Плюсы
- Advanced automation builder with conditional logic and A/B testing of full automation paths
- Built-in CRM included on every plan — no separate purchase needed
- High email deliverability rates, consistently strong in independent tests
- 900+ pre-built automation templates to get started fast
- Free migration service for users switching from other email platforms
❌ Минусы
- Starter plan caps automations at 5 actions per workflow — limiting for complex sequences
- Pricing scales with contact count, which can get expensive for large lists
- Not ideal for users who only want a simple newsletter tool
- No free plan — only a 14-day free trial
Что такое Monday CRM?
Monday CRM is a visual work management tool with built-in customer relationship management features.
It lets sales teams track deals, manage contacts, and monitor pipeline progress.
The platform uses customizable boards that work like spreadsheets, but with more visual power.
Teams can view their data as a Kanban board, Gantt chart, calendar, or timeline.
Monday CRM also includes workflow automation to cut down on repetitive manual tasks.
Понедельник CRM
Monday CRM gives sales teams a visual way to manage contacts, track deals, and automate follow-ups. The platform is highly customizable and works for малый бизнес and large teams alike.
Цены на CRM в понедельник
Here’s what Monday CRM costs in 2026. Plans are priced per user per month.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | Бесплатно навсегда (0 долларов) | |
| Базовый | 9 долларов США/пользователь/месяц | Небольшие команды отслеживают контакты и сделки. |
| Стандарт | 12 долларов США/пользователь/месяц | Teams needing automation and guest access |
| Про | 19 долларов США/пользователь/месяц | Расширенные функции, отслеживание времении аналитика |
| Предприятие | Связаться с отделом продаж | Get exclusive features for your organization |
Pricing verified May 2026.
Бесплатная пробная версия: Yes — Monday CRM offers a free plan with limited features (2 team members, 3 boards). Paid plans come with a trial period.
Гарантия возврата денег: Monday.com does not publish a standard refund policy. Annual plan refunds are handled case-by-case through support.
📌 Примечание: Monday CRM pricing is per user, so costs scale directly with team size. The Standard plan starts at $42/month for 3 users and includes 20GB of storage and guest access. The Pro plan starts at $72/month for 3 users with 100GB storage and time tracking.
⚠️ Предупреждение: Monday CRM’s pricing structure can be complex. If your team grows beyond the minimum user count for a plan, you must upgrade to the next tier. Annual plans are cheaper but lock you into a commitment.
Основные преимущества Monday CRM
Here’s what makes Monday CRM worth considering:
- Высоко визуальный интерфейс: Monday CRM is known for its clean, intuitive boards. G2 reviews frequently highlight how easy it is for new users to get started without extensive training.
- Несколько вариантов отображения проекта: Switch between Kanban, Gantt chart, calendar, and timeline views. This flexibility helps different team members work the way they prefer.
- Автоматизация рабочих процессов: The built-in automation builder lets you create custom rules with just a few clicks. Automate follow-up emails, status changes, and task assignments.
- Настраиваемые панели мониторинга: Build dashboards that pull data from multiple boards. Teams can visualize pipeline progress, deal values, and activity logs at a glance.
- Круглосуточная поддержка в чате: Monday CRM offers round-the-clock live chat plus a knowledge base with hundreds of video tutorials.
- 50+ Integrations: Connect Monday CRM to Slack, Google Calendar, Microsoft Teams, and other tools your team already uses.
Что заметила наша команда
We haven’t had extensive hands-on time with Monday CRM yet. The information above is based on published documentation, pricing pages, and G2 reviews.
Понедельник: Плюсы и минусы CRM
✅ Плюсы
- Incredibly intuitive interface — new users can get up to speed quickly
- Multiple project views (Kanban, Gantt, calendar, timeline) on paid plans
- Custom dashboards for tracking pipeline data and team performance
- Free plan available for very small teams (2 members, 3 boards)
- 24/7 live chat support and a large video tutorial library
❌ Минусы
- Complex pricing structure — per-user costs add up quickly for larger teams
- Automation and time tracking are restricted to higher-tier plans
- Extensive customization options can feel overwhelming for new users
- Email marketing capabilities are limited compared to dedicated platforms
Сравнение характеристик
Let’s break down the key differences between ActiveCampaign and Monday CRM.
We’ll cover 9 features that matter most to marketing and sales teams.
| Особенность | ActiveCampaign | Понедельник CRM |
|---|---|---|
| Начальная цена | 15 долларов в месяц | 9 долларов США/пользователь/месяц |
| Бесплатный план | ❌ (14-дневный пробный период) | ✅ (ограниченное количество) |
| Email-маркетинг | ✅ Продвинутый | ❌ Только базовый уровень |
| Автоматизация маркетинга | ✅ Продвинутый | ✅ Базовый |
| Встроенная CRM-система | ✅ Все планы | ✅ Основная функция |
| Оценка лидов | ✅ | ❌ |
| Канбан / Диаграммы Ганта | ❌ | ✅ |
| SMS-кампании | ✅ (дополнение) | ❌ |
| GDPR Compliant | ✅ | ✅ |
| Лучше всего подходит для | Команды email-маркетинга | Отслеживание воронки продаж |
1. Email-маркетинг
ActiveCampaign: ActiveCampaign’s email marketing is the core of the platform. You get a drag-and-drop email builder, dynamic content blocks, conditional content, and AI-assisted email writing. The platform also supports RSS-triggered emails and transactional emails. Deliverability rates are consistently strong in independent tests.
CRM в понедельник: Monday CRM is not an email marketing platform. You can log and track email activity within deals and contacts, but you cannot send bulk email campaigns from Monday CRM. Teams that need email campaigns must connect a third-party tool like Mailchimp or ActiveCampaign.
⚠️ Предупреждение: Если email-маркетинг играет центральную роль в вашей деятельности бизнес, Monday CRM is not a substitute for a dedicated platform. It is a sales and project management tool first.
2. Автоматизация маркетинга
ActiveCampaign: This is where ActiveCampaign pulls far ahead. The visual automation builder lets you create multi-step workflows with conditional logic, A/B testing of entire automation paths, and triggers based on website visits, form submissions, purchase history, and more. Over 900 pre-built templates cover most common marketing scenarios. The platform can save teams an average of 20 hours per month according to ActiveCampaign’s documentation.
CRM в понедельник: Monday CRM includes a workflow automation builder that handles repetitive tasks within the CRM. You can automate status changes, assign tasks, and send notifications. However, the automation scope is limited to CRM-related actions — it does not support email campaign sequences, lead nurturing drip campaigns, or multi-channel marketing workflows.
3. Управление контактами
ActiveCampaign: ActiveCampaign provides advanced contact management with custom fields, tags, and advanced segmentation. You can group contacts by website visits, location, purchase history, or any custom field. The platform also supports adding notes to contacts and tracking their engagement history across all channels.
CRM в понедельник: Monday CRM lets you build a contact database on customizable boards. Each contact record can hold custom fields, activity logs, and linked deals. G2 reviews describe the contact management interface as clean and easy to navigate. You can filter and search contacts, add notes, and link related tasks — all from a single conversation panel.
4. Воронка продаж
ActiveCampaign: ActiveCampaign includes a CRM with a visual sales pipeline in all plans. You can track deals, assign them to team members, and use lead scoring to prioritize follow-up. The pipeline integrates directly with automations — so a new deal can automatically trigger a follow-up email sequence.
CRM в понедельник: The sales pipeline is Monday CRM’s strongest feature. The visual board layout makes it easy to see every deal at a glance. You can switch between Kanban view, list view, and chart view. Custom pipeline stages can be set up in just a few clicks. The intuitive drag-and-drop interface makes it easy to move deals through stages.
5. Оценка лидов
ActiveCampaign: ActiveCampaign includes lead scoring to help sales teams prioritize their информационно-просветительская работа. Scores update automatically based on subscriber actions — email opens, link clicks, website visits, and form submissions. This helps sales reps focus on the most engaged contacts first.
CRM в понедельник: Monday CRM does not have a built-in lead scoring feature. You can create custom fields to manually assign scores, but there is no automatic scoring based on contact behavior. Teams that need automated lead scoring would need to integrate a third-party tool.
6. Интеграции
ActiveCampaign: ActiveCampaign offers over 950 integrations, including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. The breadth of its integration library makes it a strong hub for connecting your entire marketing stack.
CRM в понедельник: Monday CRM integrates with over 50 apps, including Slack, Google Calendar, Microsoft Teams, and Zoom. The integrations center is easy to navigate. While the library is smaller than ActiveCampaign’s, it covers the tools most sales teams use daily.
7. Отчетность и аналитика
ActiveCampaign: ActiveCampaign provides custom reports on email campaign performance, automation results, and contact engagement. Higher-tier plans unlock more advanced отчетность features. You can track open rates, click rates, revenue attribution, and goal completions across your automations.
CRM в понедельник: Monday CRM offers custom dashboards and advanced reporting on the Pro plan and above. You can pull data from multiple boards into a single view. Dashboards display deal values, activity logs, and team performance metrics. The visual format makes reports easy to read and share with stakeholders.
8. Простота использования
ActiveCampaign: ActiveCampaign has a user-friendly design with easily navigable menus. However, the depth of its automation builder means there is a learning curve for new users. The personalized onboarding checklist and 900+ templates help speed up the setup process significantly.
CRM в понедельник: Monday CRM is widely praised for being incredibly intuitive. G2 reviews describe the interface as clean and easy to adopt without extensive training. The platform’s visual structure means most users can get productive in their first session. The extensive customization options can feel overwhelming initially, but the defaults work well for most teams.
9. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | ActiveCampaign | Понедельник CRM |
|---|---|---|
| План входа | 15 долларов в месяц (стартовый тариф) | 9 долларов США/пользователь/месяц (Базовый тариф) |
| Промежуточный план | 49 долларов в месяц (плюс) | 12 долларов США/пользователь/месяц (стандартный тариф) |
| Расширенный план | 79 долларов в месяц (Профессиональная версия) | 19 долларов США/пользователь/месяц (Pro) |
| Главный план | 145 долларов в месяц (для корпоративных клиентов) | Custom pricing (Enterprise) |
| Бесплатный план | ❌ | ✅ (2 members, 3 boards) |
ActiveCampaign: ActiveCampaign’s flat monthly pricing is predictable for solo users and small teams. The Starter plan at $15/month covers most email marketing needs. Costs increase as your contact list grows, which can make larger lists expensive. A 20% annual discount is available.
CRM в понедельник: Monday CRM’s per-user pricing starts lower at $9/user/month, but team costs add up quickly. A team of 5 on the Standard plan costs at least $60/month. The pricing structure is noted as complex in user reviews, with features like automation restricted to higher tiers.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Расширенный email-маркетинг | ActiveCampaign | Built-in campaigns, automation, deliverability |
| Визуализация воронки продаж | Понедельник CRM | Kanban and Gantt views out of the box |
| Автоматизация оценки потенциальных клиентов | ActiveCampaign | Only platform with native lead scoring |
| Управление проектами в команде | Понедельник CRM | Built for task and project tracking |
| Ограниченный бюджет (пользователь-одиночка) | ActiveCampaign | Flat $15/month vs per-user pricing |
| Бесплатный план для начала | Понедельник CRM | Free plan available for small teams |
| Многоканальные кампании | ActiveCampaign | Email, SMS, WhatsApp, and ads from one place |
💰 Ваш бюджет
For solo users, ActiveCampaign at $15/month is straightforward. Monday CRM’s per-user pricing can be cheaper at first glance, but a team of 5 on the Standard plan quickly exceeds $60/month.
🔌 Ваш технологический стек
ActiveCampaign connects to 950+ tools, making it easier to fit into a larger marketing stack. Monday CRM covers core integrations with Slack, Google Calendar, and Microsoft Teams.
📝 Ваш основной сценарий использования
If email marketing and marketing automation are your focus, ActiveCampaign is the clear choice. If you need a visual tool to manage deals and projects side by side, Monday CRM fits better.
🎓 Ваш уровень опыта
Monday CRM is easier to pick up on day one — the board-based interface feels familiar and requires little training. ActiveCampaign has more depth, which means a steeper learning curve for more advanced users.
🆓 Бесплатные пробные версии и демо-версии
ActiveCampaign offers a 14-day free trial with no credit card required. Monday CRM has a free plan with limited features (2 team members, 3 boards) — useful for small teams that want to test before paying.
🛟 Варианты поддержки
Monday CRM offers 24/7 live chat support plus a large knowledge base with video tutorials. ActiveCampaign provides email and chat support, with phone support available on higher plans via a dedicated account team.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с ActiveCampaign на Monday CRM?
✅ Что вы получите:
- A cleaner visual pipeline with Kanban and Gantt chart views
- A free plan for very small teams (2 members, 3 boards)
- 24/7 live chat support and a larger video tutorial library
❌ Что вы потеряете:
- Email marketing, campaign builder, and high deliverability rates
- Advanced automation with 900+ templates and conditional logic
- Native lead scoring and multi-channel campaign management
📋 Как переключиться:
- Экспортируйте данные о контактах и сделках из ActiveCampaign в файл CSV.
- Create a Monday CRM account and set up your pipeline stages and custom fields
- Import your contacts CSV into Monday CRM and reconnect your team integrations
🔄 Переходите с Monday CRM на ActiveCampaign?
✅ Что вы получите:
- A full email marketing platform with campaign builder and advanced segmentation
- Automated lead scoring to help sales teams prioritize the right contacts
- Multi-channel automation across email, SMS, and social ads from one platform
❌ Что вы потеряете:
- The visual Kanban and Gantt chart views for project and task management
- The free plan option for small teams
- 24/7 live chat support (ActiveCampaign’s support varies by plan)
📋 Как переключиться:
- Export your contact list and deal data from Monday CRM as a CSV
- Sign up for ActiveCampaign’s 14-day trial and import your contacts
- Use ActiveCampaign’s free migration service to get help setting up your automations
Что не было рассмотрено в нашем обзоре
This comparison focused on individual users and small-to-mid-sized marketing and sales teams. We didn’t evaluate enterprise SSO, Microsoft Dynamics integration, or custom objects for large-scale deployments. ActiveCampaign’s HIPAA support for healthcare organizations and Monday CRM’s студент program were also outside the scope of this review. If you’re managing 50+ users or need deep compliance features, your needs may differ from what’s described here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены (для индивидуального пользователя) | ActiveCampaign |
| 📧 Email-маркетинг | ActiveCampaign |
| 🤖 Автоматизация маркетинга | ActiveCampaign |
| 🎯 Sales Pipeline UI | Понедельник CRM |
| 👶 Простота использования | Понедельник CRM |
| 🔌 Интеграции | ActiveCampaign |
| 📊 Составление отчетов | Галстук |
| 🏆 Общий победитель | ActiveCampaign |
🏆 ПОБЕДИТЕЛЬ: ActiveCampaign
ActiveCampaign wins 4 out of 7 categories.
Лучше всего подходит для: Email marketing teams, businesses needing advanced automation, sales teams that want lead scoring built in
ActiveCampaign and Monday CRM are built for different jobs.
ActiveCampaign is a marketing and sales automation platform with deep email capabilities.
Monday CRM is a visual work management tool that happens to include CRM features.
Monday CRM is an excellent choice for sales teams that want a clean pipeline view and project tracking in one place.
However, if email marketing, lead scoring, and intelligent marketing automation are central to your бизнес, ActiveCampaign is the better fit.
Сравнение дополнительных функций ActiveCampaign
Here’s how ActiveCampaign stacks up against other marketing platforms:
ActiveCampaign побеждает по следующим показателям: Deeper automation workflows, lower entry pricing, and more pre-built automation templates for small businesses
HubSpot побеждает по следующим показателям: A more complete free tier, a broader all-in-one platform that includes content management and customer service tools
ActiveCampaign побеждает по следующим показателям: Email deliverability, lower starting price, and more extensive integration library
Кеап побеждает по: Built-in invoicing and payment processing, a stronger focus on appointment scheduling for service businesses
ActiveCampaign против GoHighLevel
ActiveCampaign побеждает по следующим показателям: Email marketing depth, deliverability rates, and the range of pre-built automation templates
GoHighLevel побеждает по: White-label agency features, built-in funnel builder, and all-in-one pricing for agencies managing multiple clients
ActiveCampaign против Pipedrive
ActiveCampaign побеждает по следующим показателям: Email campaign management, marketing automation, and multi-channel outreach in a single platform
Пайпдрайв побеждает по: A more focused sales pipeline UI and a simpler experience for teams that only need CRM functionality
Сравнение показателей CRM за понедельник.
Here’s how Monday CRM stacks up against other CRM and project management tools:
В понедельник CRM против HubSpot CRM
В понедельник CRM-системы добились успеха в следующих областях: Visual board interface, project management features, and flexibility for non-sales use cases
HubSpot CRM wins on: A genuinely free tier with unlimited contacts, deeper email marketing tools, and built-in live chat
В понедельник CRM против Pipedrive
В понедельник CRM-системы добились успеха в следующих областях: Visual customization, team collaboration features, and integration with project management workflows
Pipedrive побеждает в следующих условиях: A more streamlined sales-focused interface and stronger email integration for outbound sales teams
В понедельник CRM против ClickUp
В понедельник CRM-системы добились успеха в следующих областях: A cleaner, more polished interface and easier onboarding for sales teams new to work management tools
ClickUp побеждает по: A more generous free plan, first paid plan pricing, and broader task management features for software and engineering teams
Сравнение CRM и Zoho CRM в понедельник
В понедельник CRM-системы добились успеха в следующих областях: Interface design, ease of setup, and flexibility for teams that manage projects alongside sales
Zoho CRM выигрывает по следующим параметрам: More advanced CRM-specific features, stronger email marketing integration, and a lower per-user price at scale
Часто задаваемые вопросы
Для чего используется ActiveCampaign?
ActiveCampaign is a marketing and sales automation platform. It helps businesses send email campaigns, build automated workflows, manage contacts, and track sales pipelines — all from one dashboard.
ActiveCampaign — это CRM-система?
Yes — ActiveCampaign includes a built-in CRM on all plans. It supports deal tracking, lead scoring, and sales pipeline management. However, it also goes beyond basic CRM with advanced email marketing and automation features.
What is Monday CRM used for?
Monday CRM is a visual work management platform with built-in contact and deal tracking. Sales teams use it to manage pipelines, track follow-ups, and collaborate on deals. It also works well for teams that need project management alongside CRM features.
Подходит ли Monday CRM для малого бизнеса?
Monday CRM works well for small businesses that need a visual pipeline and team collaboration tools. The free plan supports up to 2 team members with 3 boards. Paid plans start at $9/user/month, though costs scale with team size.
Which is better for email marketing: ActiveCampaign or Monday CRM?
ActiveCampaign is the clear choice for email marketing. It includes a full email builder, campaign automation, advanced segmentation, and high deliverability rates. Monday CRM does not have a native email marketing campaign builder.
Is ActiveCampaign legit and worth it for small businesses?
Yes — ActiveCampaign is a legitimate and well-established crm software and marketing platform. You can read the full activecampaign review on FahimAI for a deep dive. It is recommended for small businesses and agencies that need activecampaign crm features alongside email marketing services. The platform offers pre-built templates, a user-friendly interface, and a built-in crm that make it easy to build automations without coding knowledge.
Does ActiveCampaign support landing pages and follow-up email automation?
Yes — activecampaign features include custom landing pages, follow up email sequences, rss triggered emails, and SMS via sms add-ons. The built-in crm also tracks sales engagement across channels. These activecampaign features make it a strong choice for users who want sales automation beyond basic newsletters.
How do ActiveCampaign and Monday CRM handle third-party integrations?
ActiveCampaign offers 950+ third party integrations including Shopify, Zapier, and Salesforce — covering key features like data privacy framework compliance, альтернативы ActiveCampaign analysis, and advanced segmentation. Monday CRM integrates with over 50 apps. Both platforms support email templates, custom fields, and workflow triggers — though ActiveCampaign’s pre built templates and built in crm give it a broader advantage for marketing teams.
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