⚡ 快速结论：
- 定价： Folk starts at $17.5/member/month. ActiveCampaign starts at $15/month.
- 最适合： Folk for contact management and relationship building. ActiveCampaign for marketing and sales automation at scale.
- 主要区别： Folk is a lightweight 客户关系管理 platform. ActiveCampaign pairs email marketing with a built in CRM.
- 我们的选择： ActiveCampaign for most businesses — it covers email campaigns, automation, and CRM features in one app.
The cheaper tool here is not the simpler one.
ActiveCampaign costs less to start than Folk CRM.
Yet Folk is the one people call incredibly easy to learn.
Folk helps you organize contacts and build genuine connections.
ActiveCampaign helps you run email marketing and sales automation at scale.
This guide breaks down pricing, key features, and who each tool suits.
概述
This Folk vs ActiveCampaign comparison covers pricing, key features, and ease of use.
我们还分析了每款应用最适合哪些用户。
我们的撰稿人亲自体验了这两种工具。
这些笔记出现在下面的“我们的团队注意到”部分中。
其他来源包括已发布的规格说明、文档和 G2 评测。
什么是民俗？
Folk is a lightweight CRM built around contact management.
It helps individuals and small teams organize contacts without heavy setup.
The interface looks and behaves like a collaborative spreadsheet.
You can group people, add notes, and set reminders for follow-ups.
Most users pick it because customer relationship management here feels incredibly easy.
Here is a walkthrough of how the app handles day-to-day work.
民间
A simple CRM for people who hate CRMs. Organize contacts, track deals, and build real relationships without the clutter.
民间定价
Here is what Folk costs in 2026. Every plan is billed per member.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 标准 | 每位会员每月 17.5 美元 | Solo users handling basic contact management |
| 优质的 | 每位会员每月 35 美元 | 需要更高级功能的小团队 |
| 风俗 | 每位会员每月 70 美元 | Larger teams wanting custom fields and controls |
Pricing verified August 2026.
免费试用： Yes — 14 days to test the full functionality before you pay.
退款保证： No formal refund policy. You can cancel before renewal.
📌 笔记： There is no free plan. Pricing scales per seat, so a five-person team on Standard pays five times the listed rate.
⚠️ Pricing conflict: Some sources list Folk at $20 and $40 per user per month. Our CSV records $17.5 and $35 per member. Check the live pricing page before you purchase.
民间的主要优势
以下是 Folk 值得一看的原因：
- Spreadsheet-Style Simplicity: The layout resembles a shared sheet, so nobody needs training. Folk is one of the easiest CRMs on the market to use.
- 魔法领域： A custom field type that uses AI to enrich and clean contact 数据. It fills in missing details automatically.
- Chrome扩展程序： Add contacts straight from LinkedIn or any web page. You can search a profile and save the same person in one click.
- Gmail 和 Outlook 同步： 连接您的 收件箱 to import contacts and email history. Folk keeps threads attached to each record.
- 多种应用场景： Teams run fundraising, partnerships, and events from the same workspace. It is not locked to sales.
- Collaborative Mail Merge: Send personalised bulk outreach from shared groups. Useful for follow-up email sequences without a separate tool.
- 自助服务模式： Explore every feature at your own pace. No sales rep chases you through a demo funnel.
我们的团队注意到了什么
我们的 作家 signed up for Folk and spent several days moving a real contact list into it. Here is what stood out from that hands-on time:
Watch the same workflow run end to end in this short clip.
民间利弊
✅ 优点
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- Chrome 扩展程序只需单击一下即可添加 LinkedIn 联系人
- Works for fundraising, partnerships, and event follow-up
❌缺点
- 没有高级 报道 views for detailed analytics
- 不会自动跟踪会议或电话
- Users have reported trouble importing emails and contact data
ActiveCampaign是什么？
ActiveCampaign is a customer experience platform for marketing and sales automation.
It combines email marketing services, advanced automation, and a built in CRM.
拖放 建筑商 lets you build automations without code.
You can reach people by email, SMS, WhatsApp, and ads from one dashboard.
Most users pick it for intelligent marketing automation and strong deliverability.
This review clip shows the builder and reporting side by side.
🏆 优胜者：ActiveCampaign
Email campaigns, lead scoring, and a built in CRM in one place. Start a 14-day free trial with no credit card.
ActiveCampaign 定价
Here is what ActiveCampaign costs in 2026. There are four tiers.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Solo marketers running a simple newsletter tool |
| 加 | 每月 49 美元 | 小型企业 needing lead scoring and CRM |
| 专业版 | 每月 79 美元 | Teams using advanced segmentation and split tests |
| 企业 | 每月145美元 | Big businesses wanting custom reports and single sign-on |
Pricing verified August 2026. Rates scale with your contact count.
免费试用： Yes — 14 days with most Professional-tier features, no credit card needed.
退款保证： No formal refund window. Yearly plans carry a 20% discount.
📌 笔记： There is no free plan. SMS add ons, transactional email, and CRM add ons are billed separately on top of your tier.
⚠️ Pricing conflict: Some sources quote the Starter plan at $19/month. Our CSV records $15/month. The Starter tier also caps you at 5 actions per automation.
ActiveCampaign 的主要优势
以下是ActiveCampaign值得考虑的原因：
- 可视化自动化构建器： Drag and drop steps to map full customer journeys. A/B test entire automation paths, not just subject lines.
- 900+ Pre Built Templates: Automation recipes cover welcome series, cart abandonment, and re-engagement. You rarely start from a blank canvas.
- 950+ 集成： Connect Shopify, Salesforce, WordPress, and Zapier. Actions in other apps can trigger workflows here.
- 高级分割： Group people by website visits, location, or purchase history. Conditional content then shows or hides sections per reader.
- Predictive Sending: AI picks the delivery time each contact is most likely to open. Lead scoring surfaces your warmest prospects.
- 全渠道覆盖： Run email campaigns, 文本 messages, and social touchpoints from one place. You can send SMS as a paid add on.
- 免费迁移： Switching from another provider costs nothing. Support moves your lists and email templates across for you.
我们的团队注意到了什么
Our writer ran several email campaigns through ActiveCampaign over a few weeks. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Scores highly in independent deliverability tests
- Over 900 automation templates ship with every plan
- Built in CRM is included in all four tiers
- Free migration service when you switch providers
❌缺点
- Overkill for marketers who only send simple newsletters
- Costs climb quickly as your contact list grows
- The automation builder takes a few hours to click
功能对比
These two products sit at opposite ends of the digital marketing stack.
We compared 9 key features plus pricing to show where each one pulls ahead.
| 特征 | 民间 | ActiveCampaign |
|---|---|---|
| 起价 | 每位会员每月 17.5 美元 | 每月15美元 |
| 免费计划 | ❌ | ❌ |
| 免费试用 | ✅ 14天 | ✅ 14天 |
| Built In CRM | ✅ Core product | ✅ 所有方案 |
| 电子邮件营销自动化 | ⚠️ Mail merge only | ✅ 完整工作流程 |
| Chrome 扩展程序 | ✅ LinkedIn capture | ❌ |
| 着陆页 | ❌ | ✅ 已包含 |
| Send SMS | ❌ | ⚠️ Paid add on |
| 自定义报告 | ❌ | ✅ Pro and up |
| 最适合 | 联系管理 | 营销和销售自动化 |
1. 联系人管理
民间： Contact management is the whole point of this app. You organize contacts into groups, add notes, and set reminders for the next touch. The record layout stays flat and readable, which is why people call it incredibly easy.
ActiveCampaign： The ActiveCampaign CRM sits inside a larger marketing platform. You get custom objects, deal stages, and tasks tied to each contact. It carries more depth than Folk, but new users face more screens to learn.
2. Sales Pipeline and Winning Deals
民间： A visual Kanban board runs the sales pipeline. Drag a card between stages as a deal moves toward close. It is enough to track deals for a small team, but it will not carry a complex sales process.
ActiveCampaign： Pipelines connect directly to automation. A won deal can trigger onboarding emails, and a stalled one can trigger a follow up email. That link between sales engagement and marketing is where it helps you close winning deals.
3. 电子邮件自动化和营销活动
民间： Email automation here means collaborative mail merge. You write one message, personalise the details, and send it to a group. Outreach is email-first, with thin support for other channels.
ActiveCampaign： This is full email marketing automation. Build multi-step workflows with conditional logic, RSS triggered sends, and rules that end automation when a goal is met. Transactional email runs as a separate add on.
⚠️ 警告： The Starter plan caps you at 5 actions per automation. Real branching workflows need Plus or higher.
4. Capturing Contacts
民间： The Chrome extension is the main intake route. Open a LinkedIn profile, click once, and add contacts with their details attached. You can also sync Gmail or Outlook to pull in people you already email.
ActiveCampaign： Intake runs through landing pages and forms instead. A form submission can trigger a workflow the moment someone signs up. There is no browser extension for grabbing profiles manually.
5. Segmentation and Lead Scoring
民间： Grouping is manual and tag-based. You slot people into lists so outreach stays readable rather than overwhelming. There is no automatic lead scoring engine.
ActiveCampaign： Advanced segmentation groups people by website visits, location, or interaction history. Lead scoring then ranks them automatically. This is one of the ActiveCampaign features that separates it from a plain newsletter tool.
6. Custom Fields and Personalisation
民间： Magic Fields are the standout. This custom field type uses AI to enrich records for companies and people. It is genuinely good at cleaning messy data before an outreach push.
ActiveCampaign： Custom fields feed dynamic content inside emails. Conditional content shows or hides blocks based on behaviour or purchase history. Two readers can open the same campaign and see different offers.
7. Social Selling and Content Creation
民间： Social selling leans on LinkedIn. You search a company, pull the right people in, and work relationships from a shared view. Message templates are basic by design.
ActiveCampaign： The email builder includes AI content generation for generating subject lines and body copy. Email templates cover most campaign types out of the box. You can also run ads and social touchpoints alongside email.
8. Multiple Use Cases and Built-In AI
民间： Folk stretches well beyond sales. Teams run fundraising, partnerships, and events from the same base. For example, an agency can track sponsors and speakers side by side without a second tool.
ActiveCampaign： Active Intelligence agents can build campaigns and suggest high-value segments from live data. Predictive sending picks the best delivery window per contact. These newer features target the more advanced user.
9. 报告和分析
民间： Reporting is the weakest area. There are no advanced reporting views, and meetings or phone calls are not logged automatically. You enter those interactions by hand.
ActiveCampaign： Custom reports cover opens, clicks, and revenue attribution. You can A/B test whole automation paths to see which sequence performs. Reporting depth is a clear step above Folk.
10. 定价与成本
Here are the plans side by side.
| 层级 | 民间 | ActiveCampaign |
|---|---|---|
| 入口 | $17.5/member/month (Standard) | 每月 15 美元（入门级） |
| 中 | $35/member/month (Premium) | 每月 49 美元（Plus） |
| 上 | $70/member/month (Custom) | 79美元/月（专业版） |
| 顶部 | — | 每月 145 美元（企业版） |
民间： Every tier is per member, so cost rises with headcount rather than list size. Three seats on Standard land near $52.50 a month. That is fair for a focused CRM platform, though the crm features stay basic.
ActiveCampaign： Pricing scales with contacts, not seats. A small 商业 on Starter pays $15 while a whole team logs in. Costs climb as the list grows, and the Enterprise plan adds single sign-on plus a dedicated account team.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 简易联系人管理 | 民间 | Spreadsheet layout, no training |
| Email marketing at scale | ActiveCampaign | 900+ automation templates |
| Capture leads from LinkedIn | 民间 | 一键式 Chrome 扩展程序 |
| Lead scoring and segments | ActiveCampaign | Behaviour-based scoring built in |
| Fundraising or event follow-up | 民间 | Flexible, non-sales use cases |
| Custom reports and analytics | ActiveCampaign | 收入归属包括 |
| To send SMS and email together | ActiveCampaign | Omnichannel with SMS add ons |
💰 您的预算
ActiveCampaign starts lower at $15/month and covers your whole team. Folk charges per member, so a five-person team costs far more than one seat.
🔌 您的技术栈
ActiveCampaign integrates with over 950 apps including Shopify, Salesforce, WordPress, and Microsoft Dynamics. Folk connects to Gmail, Outlook, and LinkedIn, which covers a lighter stack.
📝 您的推广风格
If outreach means writing to people you actually know, Folk fits. If it means nurturing thousands of subscribers, ActiveCampaign offers the depth you need.
🎓您的经验水平
Folk is user friendly enough for someone who has never touched a CRM. ActiveCampaign rewards the advanced user willing to spend a few hours learning the builder.
🆓 免费试用和演示
Both give you 14 days at no cost, and ActiveCampaign asks for no card. Load real contacts during the trial rather than sample data.
🛟 支持选项
ActiveCampaign adds phone support on higher tiers and keeps a deep knowledge base. Folk leans on self-serve docs, which suits its simpler shape.
🔒 数据隐私
ActiveCampaign is GDPR compliant and stores data on US servers, which matters under any data privacy framework you report against. Non profits should ask both vendors about discounted rates.
切换指南
Already on one of them? Here is what changes if you move.
🔄 Switching from Folk to ActiveCampaign?
✅ 你将获得：
- Real email marketing automation with branching workflows
- Lead scoring, custom reports, and revenue attribution
- Landing pages, SMS add ons, and 950+ integrations
❌ 你会失去什么：
- The Chrome extension for LinkedIn capture
- Magic Fields and AI-enriched contact records
- The spreadsheet feel that made setup so fast
📋 如何切换：
- Export your groups and contacts from Folk as CSV
- Start the 14-day trial and request the free migration service
- Rebuild groups as segments, then create your first automation
🔄 Switching from ActiveCampaign to Folk?
✅ 你将获得：
- A far shorter learning curve for the whole team
- One-click contact capture from LinkedIn profiles
- A workspace that suits partnerships and events, not just sales
❌ 你会失去什么：
- Multi-step automation and conditional content
- 高级细分和预测发送
- Landing pages, text messages, and detailed reporting
📋 如何切换：
- Export contacts, tags, and deal records from ActiveCampaign
- Open a Folk trial and connect Gmail or Outlook to sync history
- Rebuild tags as groups and set reminders for live opportunities
我们的评测没有涵盖的内容
This comparison focused on individuals, small teams, and small businesses. We did not test enterprise rollouts, HIPAA support, or custom contracts. Our notes reflect the August 2026 versions of both products, and vendors are often busy redesigning screens between releases. If you manage 100,000 contacts or run a regulated industry, your priorities will differ from ours.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | ActiveCampaign |
| 👥 联系人管理 | 民间 |
| 📈 销售渠道 | ActiveCampaign |
| 📧 电子邮件自动化 | ActiveCampaign |
| 🎯 细分 | ActiveCampaign |
| 👶 易用性 | 民间 |
| 🔌 集成 | ActiveCampaign |
| 📊 报道 | ActiveCampaign |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign 在 8 个类别中赢得了 6 个。
最适合： Email marketing at scale, marketing and sales automation, small businesses that need a built in CRM
These are not really the same kind of software. Folk is a contact tool that happens to track deals. ActiveCampaign is a marketing engine that happens to include a CRM.
Folk earns its place for anyone building real relationships one conversation at a time. Fundraisers, event teams, and partnership leads get value on day one.
But most businesses eventually want automation, segmentation, and numbers they can act on. That is why we recommend ActiveCampaign as the must have platform of the two.
Pick Folk if simplicity matters more than more advanced features. Pick ActiveCampaign if you want room to grow.
与更多民间人士相比
Here is how Folk measures up against other tools in the same space:
民间获胜理由： Faster setup with zero onboarding, cheaper entry for a two-person team, Chrome extension for LinkedIn capture, flexible enough for non-sales work
HubSpot 在以下方面胜出： A genuinely free starter tier, far deeper reporting, native marketing and service hubs, a much larger app marketplace
民间与 管道驱动
民间获胜理由： Magic Fields for data enrichment, a lighter interface for non-salespeople, use beyond deal tracking, quicker contact import from Gmail
Pipedrive 获胜： Forecasting and quota tracking, call logging built in, sales-specific automation rules, activity reporting managers actually use
民间与 胶囊客户关系管理
民间获胜理由： AI-assisted field enrichment, a more modern shared-sheet layout, one-click social capture, better fit for partnership work
Capsule 胜出： A free tier for up to 250 contacts, lower cost per seat at scale, built-in project tracking, longer track record with small firms
民间获胜理由： Purpose-built contact records, faster time to first value, email history sync out of the box, less configuration overhead
周一 CRM 胜出： Custom board automations, cross-team project views, dashboards for workload, deeper permission controls
ActiveCampaign 的更多比较
如果你正在称重 ActiveCampaign 的替代方案, these matchups come up most:
ActiveCampaign 在以下方面胜出： A much lower entry price, deeper conditional logic in workflows, predictive send timing, stronger inbox placement
HubSpot 在以下方面胜出： Free CRM seats, tighter sales and marketing alignment, richer dashboards, a broader partner network for agencies
ActiveCampaign 与 基普
ActiveCampaign 在以下方面胜出： Cheaper first tier, more integrations by a wide margin, better segmentation controls, no mandatory onboarding fee
Keap 获胜理由： Native invoicing and payments, appointment booking included, simpler all-in-one setup for solo operators, hands-on coaching
ActiveCampaign 与 GoHighLevel
ActiveCampaign 在以下方面胜出： Deliverability for large sends, cleaner reporting per campaign, cheaper for a single business, deeper email personalisation
GoHighLevel 获胜： White-label resale for an agency, funnels and a website builder included, flat pricing across many clients, native call handling
ActiveCampaign 与 即刻
ActiveCampaign 在以下方面胜出： Lifecycle marketing beyond first contact, a real CRM layer, dynamic content in campaigns, far wider integration list
立即赢得： Cold outreach at volume, inbox rotation and 热身, per-mailbox pricing for prospecting, a lead database built in
常见问题解答
什么是民间CRM？
Folk is a lightweight customer relationship management app for individuals and small teams. It organises contacts, tracks simple pipelines, and sends personalised outreach from a spreadsheet-style workspace.
人脉资源是好的客户关系管理系统吗？
Yes, for relationship-led work like fundraising, partnerships, and events. It is a weak fit for larger sales teams because reporting is thin and meetings are not logged automatically.
ActiveCampaign 是 CRM 系统吗？
Yes. A built in CRM ships with all four plans, covering deal stages, tasks, and lead scoring. It sits alongside the email marketing tools rather than replacing them.
ActiveCampaign 贵吗？
Plans open at $15/month, which is cheap for this category. Costs rise with contact volume, and yearly billing saves 20%. Add ons for SMS and transactional emails cost extra.
Which tool should I choose for email marketing?
Pick ActiveCampaign. Folk handles basic mail merge only, while the winner here offers branching workflows, advanced segmentation, and 900+ pre built templates for campaigns.
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