⚡ 간단 평가:
- 가격: Folk starts at $17.5/member/month. ActiveCampaign starts at $15/month.
- 다음과 같은 경우에 가장 적합합니다: Folk for contact management and relationship building. ActiveCampaign for marketing and sales automation at scale.
- 주요 차이점: Folk is a lightweight CRM platform. ActiveCampaign pairs email marketing with a built in CRM.
- 저희가 선택한 제품: ActiveCampaign for most businesses — it covers email campaigns, automation, and CRM features in one app.
The cheaper tool here is not the simpler one.
ActiveCampaign costs less to start than Folk CRM.
Yet Folk is the one people call incredibly easy to learn.
Folk helps you organize contacts and build genuine connections.
ActiveCampaign helps you run email marketing and sales automation at scale.
This guide breaks down pricing, key features, and who each tool suits.
개요
This Folk vs ActiveCampaign comparison covers pricing, key features, and ease of use.
또한 각 앱이 어떤 사용자에게 가장 적합한지 분석해 보았습니다.
저희 필진들은 두 가지 도구를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
다른 자료로는 공개된 사양서, 문서 및 G2 리뷰가 있습니다.
Folk란 무엇인가요?
Folk is a lightweight CRM built around contact management.
It helps individuals and small teams organize contacts without heavy setup.
The interface looks and behaves like a collaborative spreadsheet.
You can group people, add notes, and set reminders for follow-ups.
Most users pick it because customer relationship management here feels incredibly easy.
Here is a walkthrough of how the app handles day-to-day work.
사람들
A simple CRM for people who hate CRMs. Organize contacts, track deals, and build real relationships without the clutter.
민속 가격
Here is what Folk costs in 2026. Every plan is billed per member.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기준 | 회원당 월 17.5달러 | Solo users handling basic contact management |
| 프리미엄 | 회원당 월 35달러 | 고급 기능이 필요한 소규모 팀 |
| 관습 | 회원당 월 70달러 | Larger teams wanting custom fields and controls |
Pricing verified August 2026.
무료 체험: Yes — 14 days to test the full functionality before you pay.
환불 보장: No formal refund policy. You can cancel before renewal.
📌 메모: There is no free plan. Pricing scales per seat, so a five-person team on Standard pays five times the listed rate.
⚠️ Pricing conflict: Some sources list Folk at $20 and $40 per user per month. Our CSV records $17.5 and $35 per member. Check the live pricing page before you purchase.
민속의 주요 이점
Folk를 주목할 만한 이유는 다음과 같습니다.
- Spreadsheet-Style Simplicity: The layout resembles a shared sheet, so nobody needs training. Folk is one of the easiest CRMs on the market to use.
- 마법의 들판: A custom field type that uses AI to enrich and clean contact 데이터. It fills in missing details automatically.
- 크롬 확장 프로그램: Add contacts straight from LinkedIn or any web page. You can search a profile and save the same person in one click.
- Gmail과 Outlook 동기화: 연결하세요 받은 편지함 to import contacts and email history. Folk keeps threads attached to each record.
- 다양한 사용 사례: Teams run fundraising, partnerships, and events from the same workspace. It is not locked to sales.
- Collaborative Mail Merge: Send personalised bulk outreach from shared groups. Useful for follow-up email sequences without a separate tool.
- 셀프 서비스 모델: Explore every feature at your own pace. No sales rep chases you through a demo funnel.
우리 팀이 발견한 점
우리의 작가 signed up for Folk and spent several days moving a real contact list into it. Here is what stood out from that hands-on time:
Watch the same workflow run end to end in this short clip.
민속 예술의 장점과 단점
✅ 장점
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- 크롬 확장 프로그램으로 클릭 한 번으로 LinkedIn에서 연락처를 추가하세요
- Works for fundraising, partnerships, and event follow-up
❌ 단점
- 고급 기능 없음 보고 views for detailed analytics
- 회의나 전화 통화를 자동으로 추적하지 않습니다.
- Users have reported trouble importing emails and contact data
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a customer experience platform for marketing and sales automation.
It combines email marketing services, advanced automation, and a built in CRM.
드래그 앤 드롭 건축업자 lets you build automations without code.
You can reach people by email, SMS, WhatsApp, and ads from one dashboard.
Most users pick it for intelligent marketing automation and strong deliverability.
This review clip shows the builder and reporting side by side.
🏆 우승: ActiveCampaign
Email campaigns, lead scoring, and a built in CRM in one place. Start a 14-day free trial with no credit card.
ActiveCampaign 가격
Here is what ActiveCampaign costs in 2026. There are four tiers.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solo marketers running a simple newsletter tool |
| 을 더한 | 월 49달러 | 소규모 사업체 needing lead scoring and CRM |
| 찬성 | 월 79달러 | Teams using advanced segmentation and split tests |
| 기업 | 월 145달러 | Big businesses wanting custom reports and single sign-on |
Pricing verified August 2026. Rates scale with your contact count.
무료 체험: Yes — 14 days with most Professional-tier features, no credit card needed.
환불 보장: No formal refund window. Yearly plans carry a 20% discount.
📌 메모: There is no free plan. SMS add ons, transactional email, and CRM add ons are billed separately on top of your tier.
⚠️ Pricing conflict: Some sources quote the Starter plan at $19/month. Our CSV records $15/month. The Starter tier also caps you at 5 actions per automation.
ActiveCampaign의 주요 이점
ActiveCampaign을 고려해 볼 만한 이유는 다음과 같습니다.
- 시각적 자동화 빌더: Drag and drop steps to map full customer journeys. A/B test entire automation paths, not just subject lines.
- 900+ Pre Built Templates: Automation recipes cover welcome series, cart abandonment, and re-engagement. You rarely start from a blank canvas.
- Loading... Connect Shopify, Salesforce, WordPress, and 자피어. Actions in other apps can trigger workflows here.
- 고급 세분화: Group people by website visits, location, or purchase history. Conditional content then shows or hides sections per reader.
- Predictive Sending: AI picks the delivery time each contact is most likely to open. Lead scoring surfaces your warmest prospects.
- 옴니채널 도달 범위: Run email campaigns, 텍스트 messages, and social touchpoints from one place. You can send SMS as a paid add on.
- 무료 마이그레이션: Switching from another provider costs nothing. Support moves your lists and email templates across for you.
우리 팀이 발견한 점
Our writer ran several email campaigns through ActiveCampaign over a few weeks. Here is what stood out from that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Scores highly in independent deliverability tests
- Over 900 automation templates ship with every plan
- Built in CRM is included in all four tiers
- Free migration service when you switch providers
❌ 단점
- Overkill for marketers who only send simple newsletters
- Costs climb quickly as your contact list grows
- The automation builder takes a few hours to click
기능 비교
These two products sit at opposite ends of the digital marketing stack.
We compared 9 key features plus pricing to show where each one pulls ahead.
| 특징 | 사람들 | 액티브캠페인 |
|---|---|---|
| 시작 가격 | 회원당 월 17.5달러 | 월 15달러 |
| 무료 플랜 | ❌ | ❌ |
| 무료 체험 | ✅ 14일 | ✅ 14일 |
| Built In CRM | ✅ Core product | ✅ 모든 플랜 |
| 이메일 마케팅 자동화 | ⚠️ Mail merge only | ✅ 전체 워크플로우 |
| 크롬 확장 프로그램 | ✅ LinkedIn capture | ❌ |
| 랜딩 페이지 | ❌ | ✅ 포함됨 |
| Send SMS | ❌ | ⚠️ Paid add on |
| 사용자 지정 보고서 | ❌ | ✅ Pro and up |
| 가장 적합한 대상 | 연락처 관리 | 마케팅 및 영업 자동화 |
1. 연락처 관리
사람들: Contact management is the whole point of this app. You organize contacts into groups, add notes, and set reminders for the next touch. The record layout stays flat and readable, which is why people call it incredibly easy.
액티브캠페인: The ActiveCampaign CRM sits inside a larger marketing platform. You get custom objects, deal stages, and tasks tied to each contact. It carries more depth than Folk, but new users face more screens to learn.
2. Sales Pipeline and Winning Deals
사람들: A visual Kanban board runs the sales pipeline. Drag a card between stages as a deal moves toward close. It is enough to track deals for a small team, but it will not carry a complex sales process.
액티브캠페인: Pipelines connect directly to automation. A won deal can trigger onboarding emails, and a stalled one can trigger a follow up email. That link between sales engagement and marketing is where it helps you close winning deals.
3. 이메일 자동화 및 캠페인
사람들: Email automation here means collaborative mail merge. You write one message, personalise the details, and send it to a group. Outreach is email-first, with thin support for other channels.
액티브캠페인: This is full email marketing automation. Build multi-step workflows with conditional logic, RSS triggered sends, and rules that end automation when a goal is met. Transactional email runs as a separate add on.
⚠️ 경고: The Starter plan caps you at 5 actions per automation. Real branching workflows need Plus or higher.
4. Capturing Contacts
사람들: The Chrome extension is the main intake route. Open a LinkedIn profile, click once, and add contacts with their details attached. You can also sync Gmail or Outlook to pull in people you already email.
액티브캠페인: Intake runs through landing pages and forms instead. A form submission can trigger a workflow the moment someone signs up. There is no browser extension for grabbing profiles manually.
5. Segmentation and Lead Scoring
사람들: Grouping is manual and tag-based. You slot people into lists so outreach stays readable rather than overwhelming. There is no automatic lead scoring engine.
액티브캠페인: Advanced segmentation groups people by website visits, location, or interaction history. Lead scoring then ranks them automatically. This is one of the ActiveCampaign features that separates it from a plain newsletter tool.
6. Custom Fields and Personalisation
사람들: Magic Fields are the standout. This custom field type uses AI to enrich records for companies and people. It is genuinely good at cleaning messy data before an outreach push.
액티브캠페인: Custom fields feed dynamic content inside emails. Conditional content shows or hides blocks based on behaviour or purchase history. Two readers can open the same campaign and see different offers.
7. Social Selling and Content Creation
사람들: Social selling leans on LinkedIn. You search a company, pull the right people in, and work relationships from a shared view. Message templates are basic by design.
액티브캠페인: The email builder includes AI content generation for generating subject lines and body copy. Email templates cover most campaign types out of the box. You can also run ads and social touchpoints alongside email.
8. Multiple Use Cases and Built-In AI
사람들: Folk stretches well beyond sales. Teams run fundraising, partnerships, and events from the same base. For example, an agency can track sponsors and speakers side by side without a second tool.
액티브캠페인: Active Intelligence agents can build campaigns and suggest high-value segments from live data. Predictive sending picks the best delivery window per contact. These newer features target the more advanced user.
9. 보고 및 분석
사람들: Reporting is the weakest area. There are no advanced reporting views, and meetings or phone calls are not logged automatically. You enter those interactions by hand.
액티브캠페인: Custom reports cover opens, clicks, and revenue attribution. You can A/B test whole automation paths to see which sequence performs. Reporting depth is a clear step above Folk.
10. 가격 및 비용
Here are the plans side by side.
| 층 | 사람들 | 액티브캠페인 |
|---|---|---|
| 기입 | $17.5/member/month (Standard) | 월 15달러 (스타터 플랜) |
| 중간 | $35/member/month (Premium) | 월 49달러(플러스) |
| 높은 | $70/member/month (Custom) | Loading... |
| 맨 위 | — | Loading... |
사람들: Every tier is per member, so cost rises with headcount rather than list size. Three seats on Standard land near $52.50 a month. That is fair for a focused CRM platform, though the crm features stay basic.
액티브캠페인: Pricing scales with contacts, not seats. A small 사업 on Starter pays $15 while a whole team logs in. Costs climb as the list grows, and the Enterprise plan adds single sign-on plus a dedicated account team.
다양한 시나리오
| 필요하시면… | 선택하다 | 왜 |
|---|---|---|
| 간편한 연락처 관리 | 사람들 | Spreadsheet layout, no training |
| Email marketing at scale | 액티브캠페인 | 900+ automation templates |
| Capture leads from LinkedIn | 사람들 | 원클릭 크롬 확장 프로그램 |
| Lead scoring and segments | 액티브캠페인 | Behaviour-based scoring built in |
| Fundraising or event follow-up | 사람들 | Flexible, non-sales use cases |
| Custom reports and analytics | 액티브캠페인 | 수익 귀속 포함 |
| To send SMS and email together | 액티브캠페인 | Omnichannel with SMS add ons |
💰 예산
ActiveCampaign starts lower at $15/month and covers your whole team. Folk charges per member, so a five-person team costs far more than one seat.
🔌 사용 중인 기술 스택
ActiveCampaign integrates with over 950 apps including Shopify, 세일즈포스, WordPress, and Microsoft Dynamics. Folk connects to Gmail, Outlook, and LinkedIn, which covers a lighter stack.
Loading...
If outreach means writing to people you actually know, Folk fits. If it means nurturing thousands of subscribers, ActiveCampaign offers the depth you need.
🎓 귀하의 경험 수준
Folk is user friendly enough for someone who has never touched a CRM. ActiveCampaign rewards the advanced user willing to spend a few hours learning the builder.
🆓 무료 체험 및 데모
Both give you 14 days at no cost, and ActiveCampaign asks for no card. Load real contacts during the trial rather than sample data.
🛟 지원 옵션
ActiveCampaign adds phone support on higher tiers and keeps a deep knowledge base. Folk leans on self-serve docs, which suits its simpler shape.
🔒 데이터 개인정보 보호
ActiveCampaign is GDPR compliant and stores data on US servers, which matters under any data privacy framework you report against. Non profits should ask both vendors about discounted rates.
전환 가이드
Already on one of them? Here is what changes if you move.
🔄 Switching from Folk to ActiveCampaign?
✅ 얻게 될 이점:
- Real email marketing automation with branching workflows
- Lead scoring, custom reports, and revenue attribution
- Landing pages, SMS add ons, and 950+ integrations
❌ 잃게 될 것:
- The Chrome extension for LinkedIn capture
- Magic Fields and AI-enriched contact records
- The spreadsheet feel that made setup so fast
📋 전환 방법:
- Export your groups and contacts from Folk as CSV
- Start the 14-day trial and request the free migration service
- Rebuild groups as segments, then create your first automation
🔄 Switching from ActiveCampaign to Folk?
✅ 얻게 될 이점:
- A far shorter learning curve for the whole team
- One-click contact capture from LinkedIn profiles
- A workspace that suits partnerships and events, not just sales
❌ 잃게 될 것:
- Multi-step automation and conditional content
- 고급 세분화 및 예측 전송
- Landing pages, text messages, and detailed reporting
📋 전환 방법:
- Export contacts, tags, and deal records from ActiveCampaign
- Open a Folk trial and connect Gmail or Outlook to sync history
- Rebuild tags as groups and set reminders for live opportunities
저희 리뷰에서 다루지 않은 내용
This comparison focused on individuals, small teams, and small businesses. We did not test enterprise rollouts, HIPAA support, or custom contracts. Our notes reflect the August 2026 versions of both products, and vendors are often busy redesigning screens between releases. If you manage 100,000 contacts or run a regulated industry, your priorities will differ from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 액티브캠페인 |
| 👥 연락처 관리 | 사람들 |
| 📈 영업 파이프라인 | 액티브캠페인 |
| 📧 이메일 자동화 | 액티브캠페인 |
| 🎯 세분화 | 액티브캠페인 |
| 👶 사용 편의성 | 사람들 |
| 🔌 통합 | 액티브캠페인 |
| 📊 신고 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign이 8개 부문 중 6개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Email marketing at scale, marketing and sales automation, small businesses that need a built in CRM
These are not really the same kind of software. Folk is a contact tool that happens to track deals. ActiveCampaign is a marketing engine that happens to include a CRM.
Folk earns its place for anyone building real relationships one conversation at a time. Fundraisers, event teams, and partnership leads get value on day one.
But most businesses eventually want automation, segmentation, and numbers they can act on. That is why we recommend ActiveCampaign as the must have platform of the two.
Pick Folk if simplicity matters more than more advanced features. Pick ActiveCampaign if you want room to grow.
더 많은 사람들이 비교됩니다
Here is how Folk measures up against other tools in the same space:
Folk는 다음에서 승리합니다: Faster setup with zero onboarding, cheaper entry for a two-person team, Chrome extension for LinkedIn capture, flexible enough for non-sales work
HubSpot이 다음 분야에서 우위를 차지했습니다: A genuinely free starter tier, far deeper reporting, native marketing and service hubs, a much larger app marketplace
민속 vs 파이프드라이브
Folk는 다음에서 승리합니다: Magic Fields for data enrichment, a lighter interface for non-salespeople, use beyond deal tracking, quicker contact import from Gmail
Pipedrive는 다음 항목에서 승리했습니다: Forecasting and quota tracking, call logging built in, sales-specific automation rules, activity reporting managers actually use
민속 vs 캡슐 CRM
Folk는 다음에서 승리합니다: AI-assisted field enrichment, a more modern shared-sheet layout, one-click social capture, better fit for partnership work
캡슐이 승리한 항목: A free tier for up to 250 contacts, lower cost per seat at scale, built-in project tracking, longer track record with small firms
Folk는 다음에서 승리합니다: Purpose-built contact records, faster time to first value, email history sync out of the box, less configuration overhead
월요일 CRM 주요 성과: Custom board automations, cross-team project views, dashboards for workload, deeper permission controls
ActiveCampaign 비교
Loading... ActiveCampaign 대안, these matchups come up most:
ActiveCampaign이 다음 분야에서 승리했습니다: A much lower entry price, deeper conditional logic in workflows, predictive send timing, stronger inbox placement
HubSpot이 다음 분야에서 우위를 차지했습니다: Free CRM seats, tighter sales and marketing alignment, richer dashboards, a broader partner network for agencies
Loading... 킵
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper first tier, more integrations by a wide margin, better segmentation controls, no mandatory onboarding fee
Keap은 계속해서 승리합니다: Native invoicing and payments, appointment booking included, simpler all-in-one setup for solo operators, hands-on coaching
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: Deliverability for large sends, cleaner reporting per campaign, cheaper for a single business, deeper email personalisation
GoHighLevel이 다음에서 승리했습니다: White-label resale for an agency, funnels and a website builder included, flat pricing across many clients, native call handling
Loading... 곧
ActiveCampaign이 다음 분야에서 승리했습니다: Lifecycle marketing beyond first contact, a real CRM layer, dynamic content in campaigns, far wider integration list
즉시 승리하는 경우: Cold outreach at volume, inbox rotation and 워밍업, per-mailbox pricing for prospecting, a lead database built in
자주 묻는 질문
Folk CRM이란 무엇인가요?
Folk is a lightweight customer relationship management app for individuals and small teams. It organises contacts, tracks simple pipelines, and sends personalised outreach from a spreadsheet-style workspace.
Folk는 좋은 CRM인가요?
Yes, for relationship-led work like fundraising, partnerships, and events. It is a weak fit for larger sales teams because reporting is thin and meetings are not logged automatically.
ActiveCampaign은 CRM인가요?
Yes. A built in CRM ships with all four plans, covering deal stages, tasks, and lead scoring. It sits alongside the email marketing tools rather than replacing them.
ActiveCampaign은 비싼가요?
Plans open at $15/month, which is cheap for this category. Costs rise with contact volume, and yearly billing saves 20%. Add ons for SMS and transactional emails cost extra.
Which tool should I choose for email marketing?
Pick ActiveCampaign. Folk handles basic mail merge only, while the winner here offers branching workflows, advanced segmentation, and 900+ pre built templates for campaigns.
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