⚡ 快速结论：
- 定价： HubSpot starts free, then $15/seat/month. ClickFunnels starts at $81/month with annual billing.
- 最适合： ClickFunnels for sales funnels and selling products. HubSpot for customer relationship management and inbound marketing.
- 主要区别： ClickFunnels is built to sell through funnels. HubSpot is built to track and nurture customer relationships.
- 我们的选择： ClickFunnels for funnel-first businesses. Pick HubSpot if you want a free 客户关系管理 and broader marketing tools.
HubSpot and ClickFunnels both promise to grow your 商业 在线的。
But they were built for two different jobs.
HubSpot is a CRM platform for sales and marketing teams.
ClickFunnels is a funnel builder for selling products fast.
This HubSpot vs ClickFunnels guide shows which one fits you.
概述
This HubSpot vs ClickFunnels comparison covers pricing, core features, and ease of use.
我们查阅了这两款工具的文档、定价页面和用户评价。
我们的撰稿人也亲自体验了每一项功能。
这些笔记出现在下面的“我们的团队注意到”部分中。
By the end, you will know which tool fits your business.
HubSpot是什么？
HubSpot is a customer relationship management platform for growing teams.
HubSpot CRM helps sales and marketing teams manage contacts and deals.
It tracks every deal in real time across your sales pipeline.
The free CRM supports up to one million contacts and unlimited users.
HubSpot connects its Marketing Hub, Sales Hub, and Service Hub in one platform.
This makes HubSpot a strong choice for inbound marketing and lead nurturing.
As a company, HubSpot ties marketing, sales, and service tools together, and many buyers rank HubSpot’s CRM among the 最佳客户关系管理 options for growing teams. HubSpot Marketing Hub adds campaign tools on top of the free features, and HubSpot’s marketing automation connects every step.
HubSpot
HubSpot’s free CRM gives 小型企业 contact management, email tracking, and a clear sales pipeline. Paid hubs add deeper marketing tools.
HubSpot定价
Here is what HubSpot costs in 2026. Let’s break it down by plan.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 免费工具 | 每月 0 美元 | 小型企业 testing free CRM |
| 营销中心入门 | 每席每月 15 美元 | Starter marketing and email |
| 入门级客户平台 | 每席每月 15 美元 | Bundled sales and marketing tools |
| 营销中心专业人士 | 每席每月 800 美元 | Larger marketing teams |
Pricing verified June 2026.
免费试用： No trial needed — HubSpot’s free CRM is free forever, no credit card.
退款保证： Paid plans bill annually even on monthly terms. Refund terms vary by contract.
📌 笔记： The free plan includes one deal pipeline and one team. Each paid hub is priced per seat, and prices climb across the Professional and Enterprise plans.
⚠️ 警告： Published HubSpot prices vary by hub and bundle. Some third-party sources list the Professional tier near $1,080/month and Enterprise plans from $4,000/month. The figures above reflect our latest Column I verification — confirm your exact quote with HubSpot, since paid subscriptions require an annual commitment.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- 免费客户关系管理系统： HubSpot’s free CRM holds up to one million contacts. It supports unlimited users at no cost.
- 销售渠道管理： A clean visual dashboard shows your whole sales funnel. Sales leaders can track every deal in real time.
- 营销工具： Built-in email marketing, landing pages, and email tracking help marketing teams nurture relationships.
- Business Apps: HubSpot integrates with over 500 business apps, including Google Workspace, Microsoft 365, and Salesforce.
- 联系人管理： Custom properties and custom objects let you store all your customer 数据 在同一地点。
- HubSpot学院： A large library of free training helps your support team and new customers learn fast.
- Universal 收件箱: A shared inbox with live chat and Facebook Messenger keeps customer experience consistent.
我们的团队注意到了什么
我们的 作家 signed up for HubSpot’s free CRM and spent several days exploring the platform. Like most HubSpot CRM reviews, our own HubSpot CRM review found the marketing, sales, and service tools quick to learn, with helpful support services. Here is what stood out from that hands-on time:
HubSpot Pros & Cons
✅ 优点
- Free plan supports one million contacts and unlimited users
- User-friendly interface that suits beginners and small teams
- Integrates with over 500 business apps
- Strong free training through HubSpot Academy
❌缺点
- Paid plans get expensive quickly as you scale
- Pricing gets complex when you mix and match hubs
- Free version lacks live customer support
ClickFunnels是什么？
ClickFunnels is a SaaS marketing tool for building sales funnels.
It helps an online business turn website visitors into paying customers.
The drag and drop builder lets you create landing pages without code.
ClickFunnels ships with pre-built sales and marketing funnels for many use cases.
You get a page builder, checkout pages, and automated email marketing in one platform.
The core focus is funnels that guide buyers from first click to purchase.
ClickFunnels is more than just a tool. It works as a 网站建设者 with web design templates, and it runs email campaigns and wider marketing campaigns from one dashboard.
Rather than wiring each funnel manually, ClickFunnels users get pre-built flows for lead generation and fresh sales opportunities, and you can fine tune every page. Our ClickFunnels review found the ClickFunnels features span the full buyer journey.
ClickFunnels
ClickFunnels packs a funnel builder, checkout pages, and email automation under one roof. It is built to drive sales, not just store contacts.
ClickFunnels定价
Here is what ClickFunnels pricing looks like in 2026.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 发射 | 每月 81 美元 | New online business and solo founders |
| 规模 | 每月164美元 | Growing teams with more funnels |
| 优化 | 每月 248 美元 | Established sellers scaling up |
| 支配 | 每年 5,997 美元 | High-volume businesses and agencies |
Pricing verified June 2026.
免费试用： Yes — ClickFunnels offers a 14-day free trial for new users.
退款保证： ClickFunnels 为年度套餐提供 30 天退款保证。
📌 笔记： The Launch plan covers one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Annual billing lowers the monthly cost versus paying month to month.
⚠️ 警告： ClickFunnels is pricier than many competitors. Some users report that pages load slowly, and ClickFunnels lacks two-factor authentication, which is worth weighing before you commit.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth considering:
- 销售漏斗构建器： A drag and drop editor builds entire funnels fast. You can launch unlimited funnels without touching code.
- 落地页构建器： Professionally designed templates help you create landing pages and sales pages in minutes.
- Checkout and Upsells: Order bumps, one-click upsells, and downsells lift conversion rates at checkout.
- ClickFunnels Email Automation: Built-in email sequences send follow-ups like welcome notes and abandoned cart reminders.
- 在线课程： Create and sell online courses and membership sites inside the same platform.
- ClickFunnels Analytics: Automatic analytics track orders, opt-ins, and conversion rates across the entire funnel.
- Affiliate Center: A built-in affiliate center and webinar sign ups help you generate leads and drive sales.
我们的团队注意到了什么
Our writer built a test funnel in ClickFunnels and ran it through checkout. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ 优点
- Builds sophisticated sales funnels that convert visitors into customers
- One-click upsells, downsells, and order bumps boost revenue
- Built-in email marketing, courses, and membership sites
- Large library of pre-built funnel and page templates
❌缺点
- 学习曲线陡峭，需要时间才能掌握
- Expensive compared to leading competitors
- Some users report slow-loading pages and occasional glitches
功能对比
Ready to dive into a detailed HubSpot vs ClickFunnels comparison?
We will explore nine key features so you can match each platform to your needs.
| 特征 | HubSpot | ClickFunnels |
|---|---|---|
| 起价 | Free, then $15/month | 每月 81 美元 |
| 免费计划 | ✅ | ❌（14天免费试用） |
| 销售漏斗搭建器 | ❌ | ✅ |
| 客户关系管理与联系人管理 | ✅ | ✅ |
| 电子邮件营销 | ✅ | ✅ |
| 着陆页 | ✅ | ✅ |
| One-Click Upsells | ❌ | ✅ |
| 在线课程 | ❌ | ✅ |
| 500+ Integrations | ✅ | ❌ |
| 最适合 | CRM & inbound marketing | Sales funnels & selling |
1. Sales Funnels and Marketing Platform
HubSpot： HubSpot is a CRM platform with a connected marketing hub. It centers on inbound marketing, lead nurturing, and contact records rather than dedicated sales funnels. You can build campaigns and website pages, but funnel-style upsell flows are not its main job.
ClickFunnels： ClickFunnels is built around sales funnels first. Its funnel builder ships with pre-built sales and marketing funnels for lead funnels, product launches, and webinars. This is the area where ClickFunnels clearly leads.
⚠️ 警告： If your goal is structured sales funnels, HubSpot can feel indirect. If your goal is a CRM, ClickFunnels is thinner on contact tracking.
2. Landing Pages and Page Builder
HubSpot： HubSpot includes landing pages and website pages inside the marketing hub. The editor is clean and beginner-friendly. Templates suit lead capture and content offers more than hard-selling sales pages.
ClickFunnels： The drag and drop builder lets you create landing pages and sales pages without code. Professionally designed templates and opt in forms make launches quick. Some web pages can load slowly, which a few users flag.
3. 客户关系管理和联系人管理
HubSpot： Contact management is HubSpot’s home turf. The free CRM holds up to one million contacts with custom properties and custom objects. A clean dashboard gives sales leaders a real-time view of the sales pipeline.
ClickFunnels： ClickFunnels added a customizable CRM to keep all the data in one place. It tracks buyers moving through your funnel. For deep contact management and 报道, it is lighter than HubSpot CRM.
4. 电子邮件营销和自动化
HubSpot： HubSpot offers email marketing, email tracking, and workflow automation across its hubs. Its Breeze AI features automate repetitive tasks like email drafting and data enrichment. Marketing teams can nurture relationships and score high-quality leads.
ClickFunnels： ClickFunnels email automation runs inside your funnels. Email sequences send welcome messages and abandoned cart reminders automatically. The email marketing tools are tied to selling, not broad campaigns.
5. E-Commerce and Online Store
HubSpot： HubSpot supports commerce tools like payment links, quotes, and invoices tied to the CRM. It works for service businesses that bill clients. It is not a full storefront builder.
ClickFunnels： ClickFunnels includes an online store builder for selling products directly. You can build checkout pages, collect credit card details, and run a simple online store. It is aimed at digital products and offers.
6. Checkout, Upsells and Payments
HubSpot： HubSpot handles payments through the CRM and connected apps. There is no native one-click upsell flow built for funnels. You would lean on integrations for advanced checkout.
ClickFunnels： This is a core feature for ClickFunnels. Order bumps, one-click upsells, and downsells lift the average order value. Its Payments 人工智能工具 help you fine-tune the checkout to raise conversion rates.
7. Online Courses and Membership Sites
HubSpot： HubSpot does not build online courses or membership sites. It focuses on CRM, marketing, and customer success. For course selling, you would pair it with another tool.
ClickFunnels： ClickFunnels 2.0 lets you create, sell, and manage online courses and memberships in one platform. Built-in community tools support engagement among members. It is lighter than a dedicated LMS, but quick to set up.
8. Funnel Automation and Workflows
HubSpot： HubSpot’s automation shines in marketing and sales workflows. You can trigger emails, assign deals, and route leads based on contact behavior. It is built to manage customer journeys at scale.
ClickFunnels： Funnel automations connect each step of the buyer path. You can move leads, trigger follow-ups, and tie automated sales to specific funnels. The focus stays on moving people toward a purchase.
9. 报告和分析
HubSpot： HubSpot offers custom reports and dashboards across sales, marketing, and service. You can track pipeline health, campaign results, and customer experience. Reporting depth is a clear strength for data-driven teams.
ClickFunnels： ClickFunnels analytics track total orders, opt-ins, and conversion rates per funnel. A/B testing lets you test page versions to see which performs better. The data centers on funnel performance, not full business reporting.
10. 定价与成本
Let’s compare ClickFunnels pricing and HubSpot pricing side by side.
| 计划级别 | HubSpot | ClickFunnels |
|---|---|---|
| 自由的 | Free Tools: $0/month | ❌ (14-day free trial only) |
| 入口 | Starter: $15/seat/month | Launch: $81/month |
| 生长 | Customer Platform: $15/seat/month | Scale: $164/month |
| 专业版 | Professional: $800/seat/month | Optimize: $248/month |
| 顶级 | Enterprise plans (custom) | Dominate: $5,997/year |
HubSpot： HubSpot wins on entry price. The free plan and $15 starter plan make it friendly for small businesses. Costs rise sharply once you reach the professional plan and enterprise plans.
ClickFunnels： ClickFunnels has no free plan, only a free trial. At $81/month with annual billing, it costs more upfront. But that price bundles funnels, email, and courses that would need several separate tools elsewhere.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| A free CRM | HubSpot | Free for one million contacts |
| 销售漏斗 | ClickFunnels | Built for funnels first |
| Inbound marketing | HubSpot | Deeper marketing hub |
| 销售课程 | ClickFunnels | Courses and memberships built in |
| 500+ integrations | HubSpot | Connects to more business apps |
| One-click upsells | ClickFunnels | Order bumps and upsells native |
💰 您的预算
HubSpot’s free version lets you start at zero cost. ClickFunnels needs at least $81/month, so budget matters 早期的.
🔌 您的技术栈
HubSpot connects to over 500 business apps and CRM tools. ClickFunnels leans on third party integrations for the same reach.
🛒 Your Sales Process
If you sell through automated sales funnels, ClickFunnels fits best. If you nurture leads over time, HubSpot’s sales process tools win.
🎓您的经验水平
HubSpot is more user friendly for beginners and smaller businesses. ClickFunnels has a steeper learning curve that takes time.
🆓 免费试用和演示
HubSpot’s free plan runs forever with no card needed. ClickFunnels gives a 14-day free trial to test the full builder.
🛟 支持选项
HubSpot’s free plan limits you to online help and the knowledge base. ClickFunnels offers live chat on weekdays plus email support.
切换指南
已经在使用这些工具了吗？如果您切换到其他工具，可能会遇到以下情况。
🔄 Switching from HubSpot to ClickFunnels?
✅ 你将获得：
- A true funnel builder with one-click upsells and order bumps
- Built-in online courses and membership sites
- Checkout pages built to drive sales fast
❌ 你会失去什么：
- The free CRM with one million contacts and unlimited users
- Over 500 native business apps and integrations
- Deep custom reports across sales, marketing, and service
📋 如何切换：
- Export your contacts and deals from HubSpot
- Start your ClickFunnels 14-day free trial
- Rebuild your top offer as a funnel and import contacts
🔄 Switching from ClickFunnels to HubSpot?
✅ 你将获得：
- A free CRM that holds up to one million contacts
- A deeper marketing hub for inbound marketing and lead nurturing
- Custom properties, custom objects, and a universal inbox
❌ 你会失去什么：
- Native sales funnels with upsells and downsells
- Built-in online courses and membership tools
- The affiliate center and funnel-first checkout pages
📋 如何切换：
- Export your contacts and order data from ClickFunnels
- Create your free HubSpot CRM account
- Import contacts and rebuild your pipeline and email marketing
我们的评测没有涵盖的内容
This comparison focused on small businesses and solo founders. We did not test enterprise plans, custom contracts, or large-team rollouts in depth. Our notes reflect the June 2026 versions, so features may have changed since then. If you run an agency or need advanced compliance, your priorities may differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 🛒 Sales Funnel Building | ClickFunnels |
| 💳 Checkout, Upsells & Order Bumps | ClickFunnels |
| 📚 Courses & Membership Sites | ClickFunnels |
| 📈 Conversion Optimization | ClickFunnels |
| 📇 CRM & Contact Management | HubSpot |
| 🔌 集成 | HubSpot |
| 💰 Free Plan & Entry Pricing | HubSpot |
| 🏆 总冠军 | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 4 of 7 categories.
最适合： Sales funnels, selling digital products, and creators bundling courses with checkout.
HubSpot and ClickFunnels solve two different problems. They are not really chasing the same customer.
ClickFunnels is a sales tool built to turn website visitors into paying customers. It earns the edge for funnel-first businesses that sell online.
HubSpot is excellent for customer relationship management and inbound marketing. Its free CRM, marketing tools, and integrations make it a strong pick for teams that nurture relationships over time.
If your business runs on funnels and fast selling, ClickFunnels is the better choice. If you want a free CRM platform and room for business growth, HubSpot is the smarter long-term home.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM software and HubSpot alternatives:
HubSpot 在以下方面胜出： Easier setup for beginners, a stronger free CRM, and better customer support for small business teams.
Salesforce 的优势在于： Deeper customization, enterprise-scale data models, and advanced options for large sales teams.
HubSpot vs Zoho 客户关系管理
HubSpot 在以下方面胜出： A more polished interface, richer marketing hub tools, and the HubSpot Academy training library.
Zoho CRM 的优势在于： Lower long-term cost, more budget-friendly paid plans, and tight links to the wider Zoho suite.
HubSpot 与 管道驱动
HubSpot 在以下方面胜出： All-in-one marketing, sales, and service tools, plus a free plan with unlimited users.
Pipedrive 获胜： A simpler sales pipeline focus, faster deal entry, and a gentler price as you scale.
HubSpot 与 GoHighLevel
HubSpot 在以下方面胜出： Brand trust, 500+ integrations, and reporting depth for sales and marketing teams.
GoHighLevel 获胜： Built-in funnels, agency white-labeling, and bundled tools at a flat monthly price.
More of ClickFunnels Compared
Here is how ClickFunnels stacks up against other funnel builders and ClickFunnels alternatives:
ClickFunnels 与 GoHighLevel 的对比
ClickFunnels 的优势在于： A more mature funnel builder, a bigger template library, and a strong community of like minded entrepreneurs.
GoHighLevel 获胜： Built-in CRM depth, agency white-labeling, and lower cost for managing many client accounts.
ClickFunnels 与 ClickFunnels 的对比 Kajabi
ClickFunnels 的优势在于： Stronger sales funnels, one-click upsells, and checkout pages tuned to drive sales.
Kajabi wins on: Deeper online courses, a polished 学生 experience, and a coaching program toolkit for creators.
ClickFunnels vs Leadpages
ClickFunnels 的优势在于： Full funnels, automated sales, and built-in email plus an affiliate center under one roof.
Leadpages wins on: A lower entry price, faster page load speeds, and simpler lead magnets for capturing potential customers.
常见问题解答
HubSpot CRM真的免费吗？
Yes. HubSpot’s free CRM is free forever with no credit card. It supports unlimited users and up to one million contacts, plus basic email marketing and tracking.
HubSpot CRM最适合用于什么用途？
HubSpot CRM is best for small businesses and sales and marketing teams that want contact management, sales pipeline tracking, and inbound marketing in one user friendly platform.
Salesforce 和 HubSpot 哪个更好？
It depends on size. HubSpot suits small businesses wanting ease of use and a free plan. Salesforce fits large enterprises that need deep customization and advanced controls.
ClickFunnels真的有效吗？
Yes. ClickFunnels builds sales funnels that turn website visitors into leads and customers. Results depend on your offer and traffic, but the funnel tools and analytics are proven.
ClickFunnels值得购买吗？
For funnel-first sellers, yes. The price is high, but it bundles funnels, email, courses, and checkout. If you only need a CRM, cheaper tools fit better.
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