⚡ Краткий вывод:
- Цены: HubSpot starts free, then $15/seat/month. ClickFunnels starts at $81/month with annual billing.
- Лучше всего подходит для: ClickFunnels for sales funnels and selling products. HubSpot for customer relationship management and inbound marketing.
- Ключевое отличие: ClickFunnels is built to sell through funnels. HubSpot is built to track and nurture customer relationships.
- Наш выбор: ClickFunnels for funnel-first businesses. Pick HubSpot if you want a free CRM and broader marketing tools.
HubSpot and ClickFunnels both promise to grow your бизнес онлайн.
But they were built for two different jobs.
HubSpot is a CRM platform for sales and marketing teams.
ClickFunnels is a funnel builder for selling products fast.
This HubSpot vs ClickFunnels guide shows which one fits you.
Обзор
This HubSpot vs ClickFunnels comparison covers pricing, core features, and ease of use.
Мы изучили документацию, страницы с ценами и отзывы пользователей обоих инструментов.
Наши авторы также провели некоторое время непосредственно с каждым из них.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
By the end, you will know which tool fits your business.
Что такое HubSpot?
HubSpot is a customer relationship management platform for growing teams.
HubSpot CRM helps sales and marketing teams manage contacts and deals.
It tracks every deal in real time across your sales pipeline.
The free CRM supports up to one million contacts and unlimited users.
HubSpot connects its Marketing Hub, Sales Hub, and Service Hub in one platform.
This makes HubSpot a strong choice for inbound marketing and lead nurturing.
As a company, HubSpot ties marketing, sales, and service tools together, and many buyers rank HubSpot’s CRM among the лучшая CRM options for growing teams. HubSpot Marketing Hub adds campaign tools on top of the free features, and HubSpot’s marketing automation connects every step.
HubSpot
HubSpot’s free CRM gives малый бизнес contact management, email tracking, and a clear sales pipeline. Paid hubs add deeper marketing tools.
Цены HubSpot
Here is what HubSpot costs in 2026. Let’s break it down by plan.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатные инструменты | 0 долларов в месяц | Малый бизнес testing free CRM |
| Запуск маркетингового центра | 15 долларов за место в месяц | Starter marketing and email |
| Стартовая клиентская платформа | 15 долларов за место в месяц | Bundled sales and marketing tools |
| Специалист маркетингового центра | 800 долларов за место в месяц | Larger marketing teams |
Pricing verified June 2026.
Бесплатная пробная версия: No trial needed — HubSpot’s free CRM is free forever, no credit card.
Гарантия возврата денег: Paid plans bill annually even on monthly terms. Refund terms vary by contract.
📌 Примечание: The free plan includes one deal pipeline and one team. Each paid hub is priced per seat, and prices climb across the Professional and Enterprise plans.
⚠️ Предупреждение: Published HubSpot prices vary by hub and bundle. Some third-party sources list the Professional tier near $1,080/month and Enterprise plans from $4,000/month. The figures above reflect our latest Column I verification — confirm your exact quote with HubSpot, since paid subscriptions require an annual commitment.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Бесплатная CRM: HubSpot’s free CRM holds up to one million contacts. It supports unlimited users at no cost.
- Управление воронкой продаж: A clean visual dashboard shows your whole sales funnel. Sales leaders can track every deal in real time.
- Маркетинговые инструменты: Built-in email marketing, landing pages, and email tracking help marketing teams nurture relationships.
- Business Apps: HubSpot integrates with over 500 business apps, including Google Workspace, Microsoft 365, and Salesforce.
- Управление контактами: Custom properties and custom objects let you store all your customer данные в одном месте.
- Академия HubSpot: A large library of free training helps your support team and new customers learn fast.
- Universal Входящие: A shared inbox with live chat and Facebook Messenger keeps customer experience consistent.
Что заметила наша команда
Наш писатель signed up for HubSpot’s free CRM and spent several days exploring the platform. Like most HubSpot CRM reviews, our own HubSpot CRM review found the marketing, sales, and service tools quick to learn, with helpful support services. Here is what stood out from that hands-on time:
HubSpot Pros & Cons
✅ Плюсы
- Free plan supports one million contacts and unlimited users
- User-friendly interface that suits beginners and small teams
- Integrates with over 500 business apps
- Strong free training through HubSpot Academy
❌ Минусы
- Paid plans get expensive quickly as you scale
- Pricing gets complex when you mix and match hubs
- Free version lacks live customer support
Что такое ClickFunnels?
ClickFunnels is a SaaS marketing tool for building sales funnels.
It helps an online business turn website visitors into paying customers.
The drag and drop builder lets you create landing pages without code.
ClickFunnels ships with pre-built sales and marketing funnels for many use cases.
You get a page builder, checkout pages, and automated email marketing in one platform.
The core focus is funnels that guide buyers from first click to purchase.
ClickFunnels is more than just a tool. It works as a конструктор сайтов with web design templates, and it runs email campaigns and wider marketing campaigns from one dashboard.
Rather than wiring each funnel manually, ClickFunnels users get pre-built flows for lead generation and fresh sales opportunities, and you can fine tune every page. Our ClickFunnels review found the ClickFunnels features span the full buyer journey.
ClickFunnels
ClickFunnels packs a funnel builder, checkout pages, and email automation under one roof. It is built to drive sales, not just store contacts.
Цены ClickFunnels
Here is what ClickFunnels pricing looks like in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | New online business and solo founders |
| Шкала | 164 доллара в месяц | Growing teams with more funnels |
| Оптимизировать | 248 долларов в месяц | Established sellers scaling up |
| Доминировать | 5997 долларов в год | High-volume businesses and agencies |
Pricing verified June 2026.
Бесплатная пробная версия: Yes — ClickFunnels offers a 14-day free trial for new users.
Гарантия возврата денег: ClickFunnels предоставляет 30-дневную гарантию возврата денег на годовые планы.
📌 Примечание: The Launch plan covers one website, up to three users, up to 20 funnels, and up to 10,000 contacts. Annual billing lowers the monthly cost versus paying month to month.
⚠️ Предупреждение: ClickFunnels is pricier than many competitors. Some users report that pages load slowly, and ClickFunnels lacks two-factor authentication, which is worth weighing before you commit.
Key Benefits of ClickFunnels
Here is what makes ClickFunnels worth considering:
- Конструктор воронок продаж: A drag and drop editor builds entire funnels fast. You can launch unlimited funnels without touching code.
- Конструктор целевых страниц: Professionally designed templates help you create landing pages and sales pages in minutes.
- Checkout and Upsells: Order bumps, one-click upsells, and downsells lift conversion rates at checkout.
- ClickFunnels Email Automation: Built-in email sequences send follow-ups like welcome notes and abandoned cart reminders.
- Онлайн-курсы: Create and sell online courses and membership sites inside the same platform.
- ClickFunnels Analytics: Automatic analytics track orders, opt-ins, and conversion rates across the entire funnel.
- Affiliate Center: A built-in affiliate center and webinar sign ups help you generate leads and drive sales.
Что заметила наша команда
Our writer built a test funnel in ClickFunnels and ran it through checkout. Here is what stood out from that hands-on time:
ClickFunnels Pros & Cons
✅ Плюсы
- Builds sophisticated sales funnels that convert visitors into customers
- One-click upsells, downsells, and order bumps boost revenue
- Built-in email marketing, courses, and membership sites
- Large library of pre-built funnel and page templates
❌ Минусы
- Крутая кривая обучения, требующая времени для освоения.
- Expensive compared to leading competitors
- Some users report slow-loading pages and occasional glitches
Сравнение характеристик
Ready to dive into a detailed HubSpot vs ClickFunnels comparison?
We will explore nine key features so you can match each platform to your needs.
| Особенность | HubSpot | ClickFunnels |
|---|---|---|
| Начальная цена | Free, then $15/month | 81 доллар в месяц |
| Бесплатный план | ✅ | ❌ (14-дневная бесплатная пробная версия) |
| Конструктор воронок продаж | ❌ | ✅ |
| CRM и управление контактами | ✅ | ✅ |
| Email-маркетинг | ✅ | ✅ |
| Целевые страницы | ✅ | ✅ |
| One-Click Upsells | ❌ | ✅ |
| Онлайн-курсы | ❌ | ✅ |
| 500+ Integrations | ✅ | ❌ |
| Лучше всего подходит для | CRM & inbound marketing | Sales funnels & selling |
1. Sales Funnels and Marketing Platform
HubSpot: HubSpot is a CRM platform with a connected marketing hub. It centers on inbound marketing, lead nurturing, and contact records rather than dedicated sales funnels. You can build campaigns and website pages, but funnel-style upsell flows are not its main job.
ClickFunnels: ClickFunnels is built around sales funnels first. Its funnel builder ships with pre-built sales and marketing funnels for lead funnels, product launches, and webinars. This is the area where ClickFunnels clearly leads.
⚠️ Предупреждение: If your goal is structured sales funnels, HubSpot can feel indirect. If your goal is a CRM, ClickFunnels is thinner on contact tracking.
2. Landing Pages and Page Builder
HubSpot: HubSpot includes landing pages and website pages inside the marketing hub. The editor is clean and beginner-friendly. Templates suit lead capture and content offers more than hard-selling sales pages.
ClickFunnels: The drag and drop builder lets you create landing pages and sales pages without code. Professionally designed templates and opt in forms make launches quick. Some web pages can load slowly, which a few users flag.
3. CRM и управление контактами
HubSpot: Contact management is HubSpot’s home turf. The free CRM holds up to one million contacts with custom properties and custom objects. A clean dashboard gives sales leaders a real-time view of the sales pipeline.
ClickFunnels: ClickFunnels added a customizable CRM to keep all the data in one place. It tracks buyers moving through your funnel. For deep contact management and отчетность, it is lighter than HubSpot CRM.
4. Email-маркетинг и автоматизация
HubSpot: HubSpot offers email marketing, email tracking, and workflow automation across its hubs. Its Breeze AI features automate repetitive tasks like email drafting and data enrichment. Marketing teams can nurture relationships and score high-quality leads.
ClickFunnels: ClickFunnels email automation runs inside your funnels. Email sequences send welcome messages and abandoned cart reminders automatically. The email marketing tools are tied to selling, not broad campaigns.
5. E-Commerce and Online Store
HubSpot: HubSpot supports commerce tools like payment links, quotes, and invoices tied to the CRM. It works for service businesses that bill clients. It is not a full storefront builder.
ClickFunnels: ClickFunnels includes an online store builder for selling products directly. You can build checkout pages, collect credit card details, and run a simple online store. It is aimed at digital products and offers.
6. Checkout, Upsells and Payments
HubSpot: HubSpot handles payments through the CRM and connected apps. There is no native one-click upsell flow built for funnels. You would lean on integrations for advanced checkout.
ClickFunnels: This is a core feature for ClickFunnels. Order bumps, one-click upsells, and downsells lift the average order value. Its Payments инструменты искусственного интеллекта help you fine-tune the checkout to raise conversion rates.
7. Online Courses and Membership Sites
HubSpot: HubSpot does not build online courses or membership sites. It focuses on CRM, marketing, and customer success. For course selling, you would pair it with another tool.
ClickFunnels: ClickFunnels 2.0 lets you create, sell, and manage online courses and memberships in one platform. Built-in community tools support engagement among members. It is lighter than a dedicated LMS, but quick to set up.
8. Funnel Automation and Workflows
HubSpot: HubSpot’s automation shines in marketing and sales workflows. You can trigger emails, assign deals, and route leads based on contact behavior. It is built to manage customer journeys at scale.
ClickFunnels: Funnel automations connect each step of the buyer path. You can move leads, trigger follow-ups, and tie automated sales to specific funnels. The focus stays on moving people toward a purchase.
9. Отчетность и аналитика
HubSpot: HubSpot offers custom reports and dashboards across sales, marketing, and service. You can track pipeline health, campaign results, and customer experience. Reporting depth is a clear strength for data-driven teams.
ClickFunnels: ClickFunnels analytics track total orders, opt-ins, and conversion rates per funnel. A/B testing lets you test page versions to see which performs better. The data centers on funnel performance, not full business reporting.
10. Ценообразование и стоимость
Let’s compare ClickFunnels pricing and HubSpot pricing side by side.
| Уровень плана | HubSpot | ClickFunnels |
|---|---|---|
| Бесплатно | Free Tools: $0/month | ❌ (14-day free trial only) |
| Вход | Starter: $15/seat/month | Launch: $81/month |
| Рост | Customer Platform: $15/seat/month | Scale: $164/month |
| Про | Professional: $800/seat/month | Optimize: $248/month |
| Высший уровень | Enterprise plans (custom) | Dominate: $5,997/year |
HubSpot: HubSpot wins on entry price. The free plan and $15 starter plan make it friendly for small businesses. Costs rise sharply once you reach the professional plan and enterprise plans.
ClickFunnels: ClickFunnels has no free plan, only a free trial. At $81/month with annual billing, it costs more upfront. But that price bundles funnels, email, and courses that would need several separate tools elsewhere.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| A free CRM | HubSpot | Free for one million contacts |
| Воронки продаж | ClickFunnels | Built for funnels first |
| Inbound marketing | HubSpot | Deeper marketing hub |
| Продажа курсов | ClickFunnels | Courses and memberships built in |
| 500+ integrations | HubSpot | Connects to more business apps |
| One-click upsells | ClickFunnels | Order bumps and upsells native |
💰 Ваш бюджет
HubSpot’s free version lets you start at zero cost. ClickFunnels needs at least $81/month, so budget matters рано.
🔌 Ваш технологический стек
HubSpot connects to over 500 business apps and CRM tools. ClickFunnels leans on third party integrations for the same reach.
🛒 Your Sales Process
If you sell through automated sales funnels, ClickFunnels fits best. If you nurture leads over time, HubSpot’s sales process tools win.
🎓 Ваш уровень опыта
HubSpot is more user friendly for beginners and smaller businesses. ClickFunnels has a steeper learning curve that takes time.
🆓 Бесплатные пробные версии и демо-версии
HubSpot’s free plan runs forever with no card needed. ClickFunnels gives a 14-day free trial to test the full builder.
🛟 Варианты поддержки
HubSpot’s free plan limits you to online help and the knowledge base. ClickFunnels offers live chat on weekdays plus email support.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from HubSpot to ClickFunnels?
✅ Что вы получите:
- A true funnel builder with one-click upsells and order bumps
- Built-in online courses and membership sites
- Checkout pages built to drive sales fast
❌ Что вы потеряете:
- The free CRM with one million contacts and unlimited users
- Over 500 native business apps and integrations
- Deep custom reports across sales, marketing, and service
📋 Как переключиться:
- Export your contacts and deals from HubSpot
- Start your ClickFunnels 14-day free trial
- Rebuild your top offer as a funnel and import contacts
🔄 Switching from ClickFunnels to HubSpot?
✅ Что вы получите:
- A free CRM that holds up to one million contacts
- A deeper marketing hub for inbound marketing and lead nurturing
- Custom properties, custom objects, and a universal inbox
❌ Что вы потеряете:
- Native sales funnels with upsells and downsells
- Built-in online courses and membership tools
- The affiliate center and funnel-first checkout pages
📋 Как переключиться:
- Export your contacts and order data from ClickFunnels
- Create your free HubSpot CRM account
- Import contacts and rebuild your pipeline and email marketing
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and solo founders. We did not test enterprise plans, custom contracts, or large-team rollouts in depth. Our notes reflect the June 2026 versions, so features may have changed since then. If you run an agency or need advanced compliance, your priorities may differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 🛒 Sales Funnel Building | ClickFunnels |
| 💳 Checkout, Upsells & Order Bumps | ClickFunnels |
| 📚 Courses & Membership Sites | ClickFunnels |
| 📈 Conversion Optimization | ClickFunnels |
| 📇 CRM & Contact Management | HubSpot |
| 🔌 Интеграции | HubSpot |
| 💰 Free Plan & Entry Pricing | HubSpot |
| 🏆 Общий победитель | ClickFunnels |
🏆 WINNER: CLICKFUNNELS
ClickFunnels wins 4 of 7 categories.
Лучше всего подходит для: Sales funnels, selling digital products, and creators bundling courses with checkout.
HubSpot and ClickFunnels solve two different problems. They are not really chasing the same customer.
ClickFunnels is a sales tool built to turn website visitors into paying customers. It earns the edge for funnel-first businesses that sell online.
HubSpot is excellent for customer relationship management and inbound marketing. Its free CRM, marketing tools, and integrations make it a strong pick for teams that nurture relationships over time.
If your business runs on funnels and fast selling, ClickFunnels is the better choice. If you want a free CRM platform and room for business growth, HubSpot is the smarter long-term home.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM software and HubSpot alternatives:
HubSpot побеждает по следующим показателям: Easier setup for beginners, a stronger free CRM, and better customer support for small business teams.
Salesforce побеждает по следующим параметрам: Deeper customization, enterprise-scale data models, and advanced options for large sales teams.
HubSpot vs Zoho CRM
HubSpot побеждает по следующим показателям: A more polished interface, richer marketing hub tools, and the HubSpot Academy training library.
Zoho CRM выигрывает по следующим параметрам: Lower long-term cost, more budget-friendly paid plans, and tight links to the wider Zoho suite.
HubSpot против Пайпдрайв
HubSpot побеждает по следующим показателям: All-in-one marketing, sales, and service tools, plus a free plan with unlimited users.
Pipedrive побеждает в следующих условиях: A simpler sales pipeline focus, faster deal entry, and a gentler price as you scale.
HubSpot против GoHighLevel
HubSpot побеждает по следующим показателям: Brand trust, 500+ integrations, and reporting depth for sales and marketing teams.
GoHighLevel побеждает в следующих матчах: Built-in funnels, agency white-labeling, and bundled tools at a flat monthly price.
More of ClickFunnels Compared
Here is how ClickFunnels stacks up against other funnel builders and ClickFunnels alternatives:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: A more mature funnel builder, a bigger template library, and a strong community of like minded entrepreneurs.
GoHighLevel побеждает в следующих матчах: Built-in CRM depth, agency white-labeling, and lower cost for managing many client accounts.
ClickFunnels против Каджаби
ClickFunnels побеждает по следующим параметрам: Stronger sales funnels, one-click upsells, and checkout pages tuned to drive sales.
Kajabi wins on: Deeper online courses, a polished студент experience, and a coaching program toolkit for creators.
ClickFunnels vs Leadpages
ClickFunnels побеждает по следующим параметрам: Full funnels, automated sales, and built-in email plus an affiliate center under one roof.
Leadpages wins on: A lower entry price, faster page load speeds, and simpler lead magnets for capturing potential customers.
Часто задаваемые вопросы
Действительно ли HubSpot CRM бесплатна?
Yes. HubSpot’s free CRM is free forever with no credit card. It supports unlimited users and up to one million contacts, plus basic email marketing and tracking.
Для чего лучше всего подходит HubSpot CRM?
HubSpot CRM is best for small businesses and sales and marketing teams that want contact management, sales pipeline tracking, and inbound marketing in one user friendly platform.
Что лучше: Salesforce или HubSpot?
It depends on size. HubSpot suits small businesses wanting ease of use and a free plan. Salesforce fits large enterprises that need deep customization and advanced controls.
Действительно ли ClickFunnels работает?
Yes. ClickFunnels builds sales funnels that turn website visitors into leads and customers. Results depend on your offer and traffic, but the funnel tools and analytics are proven.
Стоит ли покупать ClickFunnels?
For funnel-first sellers, yes. The price is high, but it bundles funnels, email, courses, and checkout. If you only need a CRM, cheaper tools fit better.
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