You’re trying to figure out if HubSpot or ActiveCampaign is the better CRM pour votre entreprise.
It’s a tough call. You’ve probably seen tons of info, but it isn’t very clear.
You’re worried about picking the wrong one, wasting time and money.
You need clear, simple answers.
We’ll explain HubSpot vs ActiveCampaign in a way that makes sense so you can choose the best tool for your needs.
Aperçu
We’ve spent countless hours diving into both HubSpot and ActiveCampaign.
Our team rigorously tested each platform, exploring their features, usability, and effectiveness in real-world scenarios.
This hands-on experience forms the basis of our detailed comparison.
Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.
Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.
Caractéristiques principales :
- CRM
- Automatisation du marketing
- Analyses et rapports
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Qu'est-ce que HubSpot ?
Think of HubSpot as your all-in-one growth machine.
C'est un CRM, marketing, sales, and service platform. All in one place.
Makes things simpler, right? It’s built to help you attract, engage, and delight customers.
Découvrez également nos alternatives préférées à Hubspot...
Notre avis
HubSpot est une plateforme puissante offrant de nombreuses fonctionnalités, mais il est important de prendre en compte votre budget et vos besoins avant de vous engager. C'est un excellent choix pour les entreprises qui recherchent une solution complète et sont prêtes à investir.
Principaux avantages
- CRM gratuit : Commencez avec un forfait gratuit avec des fonctionnalités CRM de base.
- Plateforme tout-en-un : Accédez à une suite d’outils de marketing, de vente et de service.
- Communauté et ressources étendues : Bénéficiez d'une richesse de connaissances et d'accompagnement.
- Objectifs du marketing entrant : Attirez et engagez des prospects avec du contenu précieux.
Tarifs
- Outils gratuits:Gratuit jusqu'à deux utilisateurs.
- Plateforme de démarrage du pôle marketing: 15 $/siège/mois.
- Plateforme client de démarrage: 15 $/siège/mois.
- Marketing Hub Professionnel + trois sièges: 800 $/mois, sièges supplémentaires à 45 $/mois.
Avantages
Inconvénients
Qu'est-ce que ActiveCampaign ?
ActiveCampaign focuses on automation.
Especially email and marketing. It helps you build strong customer relationships.
Think personalized messages. Think targeted campaigns. It’s built for growth.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
This comparison evaluates HubSpot, the comprehensive customer relationship management system, against ActiveCampaign, the market leader in email marketing automation.
Les deux vpn providers aim to scale sales and marketing teams, but they approach automation differently.
This feature comparison clarifies which platform offers the superior blend of CRM depth and intelligent marketing automation for your digital marketing needs.
1. Core Platform Focus
- HubSpot CRM: Functions as an integrated customer relationship management system, offering a complete suite of crm tools built around the sales pipeline management. The hubspot crm review often praises its unified platform for inbound marketing.
- Campagne active: Primarily an email marketing and marketing and sales automation tool. While it includes crm tools for sales teams, its key features are deeply rooted in powerful sequencing and outreach.
2. Marketing and Sales Automation
- HubSpot CRM: Provides robust, easy-to-use sales automation and marketing workflows suitable for scaling sales and marketing teams. Automation is comprehensive but generally simpler than ActiveCampaign’s deep logic.
- Campagne active: Offers specialized activecampaign marketing automation features, allowing for hyper-granular control over every step of the customer relationship management process, making it ideal for the more advanced user.
3. CRM Depth and Tools
- HubSpot CRM: Offers a fully featured CRM that is free to start, including dedicated dashboards for sales pipeline management and in-depth contact activity tracking for sales teams.
- Campagne active: Includes capable CRM functionality focused on sales engagement and managing leads generated through its intensive email marketing services. Its primary strength remains in automation, not deep CRM architecture like zoho crm.
4. Email Marketing Capabilities
- HubSpot CRM: Includes a high-quality email tool within its marketing suite, offering extensive rapports, templates, and integration with the overall CRM.
- Campagne active: Is built specifically for email marketing. It offers superior deliverability, highly conditional automation, and extensive A/B testing features, making it the preferred solution for sophisticated email marketing automation.
5. Audience and Learning Curve
- HubSpot CRM: It’s Designed for businesses scaling quickly, offering an intuitive user interface & gentle learning curve for marketing teams new to complex automation.
- Campagne active: Better suited for users with experience in complex workflow logic or those who need hyper-specific advanced automation. It is often recommended for the more advanced user due to its complexity.
6. Service and Support
- HubSpot CRM: Provides extensive documentation, community forums, and scalable support tiers. High-level plans often come with a dedicated account team.
- Campagne active: Offers strong support, including access to dedicated account team resources on higher tiers, crucial for maximizing their activecampaign features and complex workflows.
7. Integrations and Ecosystem
- HubSpot CRM: Connects seamlessly with hundreds of other entreprise tools, making it a versatile choice for existing sales and marketing teams and their tech stack.
- Campagne active: Provides strong third-party integrations, particularly with systems needed for digital marketing and transactional email.
8. Mobile Functionality
- HubSpot CRM: Offers powerful mobile apps that provide almost all crm tools and dashboard views needed for sales teams to manage the pipeline on the go.
- Campagne active: Features functional mobile apps focused primarily on campaign monitoring and basic contact management, supporting the core email marketing functions effectively.
9. Templates and User Resources
- HubSpot CRM: Provides thousands of ready-to-use resources, including extensive high-quality email templates and educational content.
- Campagne active: Offers robust email templates and pre-built automation recipes that allow users to quickly implement complex workflows, streamlining their entire sales engagement strategy.
Que rechercher lors du choix d’un logiciel CRM ?
- Évolutivité : Can the CRM grow with your business and sales team?
- Intégration: Does it connect with your existing marketing tools?
- Soutien: Un service clientèle fiable est-il disponible ?
- Formation : How easy is it to onboard your team?
- Sécurité: Does it protect sensitive customer données?
- Accès mobile : Peut-on l'utiliser en déplacement ?
- Rapports : Offre-t-il les informations dont vous avez besoin ?
- Customization: Pouvez-vous adapter le CRM à vos flux de travail spécifiques ?
- Automation: Does it offer robust automation features to save time?
- Transparence des prix : Are the costs clear and predictable, without hidden fees?
- Avis des utilisateurs : What are other users saying about their experience?
Verdict final
So, which one? For most, HubSpot wins.
It gives you more of the tools you need in one place. It’s free CRM is a great start.
The HubSpot marketing hub and sales tools work well together.
You get solid customer insights and can grow easily.
Yes, it can get pricey. But if you want a complete system, it’s worth it. We’ve used both.
We know what works. Trust us; HubSpot makes things simpler.
Plus de Hubspot
Voici une brève comparaison entre Hubspot et ces solutions logicielles :
- HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
- Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
- Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
- Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
- Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
- Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
- Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
- Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
- Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
- Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
- Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
- Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
- Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
- Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Questions fréquemment posées
Which is better for a small business marketer, HubSpot or ActiveCampaign?
Pour un petite entreprise marketer, ActiveCampaign’s email automation is strong. However, HubSpot’s free CRM and all-in-one platform are often a better long-term choice as you scale. It provides a more comprehensive set of tools you need.
How easy is it to build email campaigns with drag-and-drop tools?
Both offer drag-and-drop email constructeurs. HubSpot is generally considered more intuitive for beginners. ActiveCampaign provides more advanced customization, but it might have a steeper learning curve for some users.
Which platform offers better data management capabilities?
HubSpot excels in data management, centralizing customer information across marketing, sales, and service hubs. Its robust CRM provides in-depth customer insights. ActiveCampaign focuses more on marketing automation and data management.
Is HubSpot or ActiveCampaign better for a sales rep?
Sales reps generally favor HubSpot. Its CRM and sales hub offer comprehensive tools for lead management and deal tracking. Predictive lead scoring helps focus on the right prospects, boosting efficiency.
Which platform is better for improving customer engagement?
Both platforms help improve customer engagement. ActiveCampaign’s personalized email automation drives targeted interactions. From hubspot crm reviews
it can be observed that HubSpot’s integrated platform, with its service hub and CRM, helps build lasting relationships and improves overall customer engagement.
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