Démarrage rapide
Ce guide couvre toutes les fonctionnalités de Zoho Social :
- Commencer — Create your account, set up a Brand, connect social channels
- Comment utiliser Zoho CRM — Push social leads straight into your CRM without manual data entry
- How to Use Bigin — Track social leads in a simple pipeline instead of a full CRM
- Comment utiliser l'automatisation marketing — Trigger email follow-ups when someone engages with your posts
- Comment utiliser un générateur de pages de destination — Send social traffic to pages built around a single offer
- How to Use Zoho Community Spaces — Give your audience a space you own outside the social platforms
- Comment utiliser SalesIQ — See which social visitors reach your site and chat with them live
- Comment utiliser les domaines Zoho — Run branded short links so every post carries your brand
- Comment utiliser Service Plus — Turn complaints into support tickets instead of lost comments
- How to Use Zoho Project Plus — Plan campaigns as projects with owners, tasks, and deadlines
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I ran Zoho Social for 90 days across four client brands on Facebook, Instagram, LinkedIn, and YouTube.
Every screenshot and step here comes from that account, not from a vendor demo.
Zoho Social is a social media management tool that lets you publish and schedule content across multiple social media platforms.
Most people never move past basic posting.
Ce tutoriel vous montre comment utiliser toutes les fonctionnalités principales.
Étape par étape, avec captures d'écran et conseils de pro.
Tutoriel Zoho Social
This Zoho Social tutorial walks you through setup, then each feature, then the tips that make you faster.
Zoho Social
Stop logging into five apps every morning. Zoho Social lets you publish, schedule, monitor, and analyze every social channel from one dashboard. The free plan gets you started today, and paid plans begin at $10/month.
Premiers pas avec Zoho Social
Before any feature works, you have to connect your social media channels.
Cela prend environ trois minutes.
Étape 1 : Créez votre compte
Go to the Zoho Social signup page and enter your email, or sign in with Google.
You will be asked to agree to the terms and the cookie policy Zoho shows at signup.
✓ Point de contrôle: A Portal is created for you automatically after signup.
Étape 2 : Créez votre marque
A Brand groups the social channels for one entreprise or one of your clients.
You can create multiple Brands inside a single Portal.
Here’s what the workspace looks like once a Brand is live:
✓ Point de contrôle: Your Brand name shows in the top switcher.
Step 3: Connect Social Channels
Connect Facebook, Instagram, LinkedIn, YouTube, and your Pinterest profile.
Zoho Social supports 11+ social channels in 2026.
Already a Zoho CRM user? Your configured social channels connect on first login.
✅ Terminé : You can now invite a team member and use every feature below.
How to Use Zoho Social with Zoho CRM
Zoho CRM lets you turn social media activities into tracked leads inside Zoho CRM.
Voici comment l'utiliser étape par étape.
Step 1: Open the CRM Integration Setting
Go to Settings, then Integrations, then Zoho CRM.
Click Connect and pick the CRM portal you want.
Step 2: Match Your Social Channels
Select which social channels should push données into Zoho CRM.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each connected social profile shows a green CRM badge.
Step 3: Create Leads From Conversations
Open any comment or one of your direct messages, then click Add as Lead.
✅ Résultat : Every new follower conversation can become a CRM record in one click.
💡 Conseil de pro : If you are already a Zoho CRM user, your configured social channels connect automatically on first login. Check for duplicates before you connect anything manually.
How to Use Zoho Social with Bigin
Bigin lets you track social leads in a light pipeline built for small teams.
Voici comment l'utiliser étape par étape.
Step 1: Connect Your Bigin Account
Open Settings, then Integrations, and choose Bigin.
Sign in with the same Zoho account you use for Zoho Social.
Step 2: Map Pipeline Stages
Match each stage to how you actually work with new customers.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your Bigin pipeline appears in the Zoho Social side panel.
Step 3: Send Social Leads to a Pipeline
Tag a conversation, then push it into the stage you picked.
✅ Résultat : Social media conversations now sit in a pipeline you can work through daily.
💡 Conseil de pro : Bigin is the easier starting point for solo users. Move to Zoho CRM only when your data outgrows a simple pipeline.
Comment utiliser l'automatisation du marketing social de Zoho
Commercialisation Automation lets you trigger email follow-ups from your social media posts.
Voici comment l'utiliser étape par étape.
Step 1: Link Zoho Marketing Automation
Open Settings, then Integrations, then Marketing Automation.
Approve the permission prompt and agree to the terms shown.
Step 2: Tag the Posts You Want to Track
Add a campaign tag before you publish or schedule content.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your campaign tag shows up in the Marketing Automation source list.
Step 3: Build the Follow-Up Journey
Set a trigger so tagged clicks send an email a day later.
✅ Résultat : Social media marketing and email now run as one connected campaign.
💡 Conseil de pro : Use one tag per campaign, not per post. It keeps your reportage clean when you analyze results later.
Comment utiliser l'outil de création de pages de destination Zoho Social
Page d'accueil Constructeur lets you send social traffic to pages built for one offer.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez l'outil de création de pages de destination
Pick a template that matches the offer in your post.
Step 2: Add Your Tracking Link
Copy the page URL, then paste it into your scheduled posts.
Keep one page per offer so the data stays readable.
Voici à quoi cela ressemble :
✓ Point de contrôle: The live page loads with your form and your tracking link works.
Step 3: Publish and Test on Mobile
Preview the page at phone and tablet sizes before you publish.
✅ Résultat : You can see which social channels actually drive signups, not just clicks.
💡 Conseil de pro : Send paid Facebook ads to a separate page from your organic posts. Mixing both makes the numbers impossible to read.
How to Use Zoho Social with Zoho Community Spaces
Zoho Community Spaces lets you give your audience a home you own outside social media platforms.
Voici comment l'utiliser étape par étape.
Step 1: Create Your Space
Name the space after your brand, then set the privacy level.
Step 2: Invite Your Best Followers
Share the invite link in your social media posts and direct messages.
Start with the people who already reply to you.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your space shows at least one thread with replies.
Step 3: Post a Weekly Discussion Thread
Ask one question your customers actually argue about.
✅ Résultat : You own a channel that no social media platform can switch off.
💡 Conseil de pro : Cross-post your best community threads back to social media. It shows new visitors the space is alive.
How to Use Zoho Social with SalesIQ
SalesIQ lets you see which social visitors land on your site in real time.
Voici comment l'utiliser étape par étape.
Step 1: Install the SalesIQ Code
Paste the tracking snippet into your site header.
Step 2: Turn On Source Tracking
Enable channel tracking so Instagram and LinkedIn visits are labelled.
Give it a day to collect enough data.
Voici à quoi cela ressemble :
✓ Point de contrôle: Live visitors show a social source label in the SalesIQ view.
Step 3: Set a Chat Trigger
Open chat automatically for visitors who arrive from social.
✅ Résultat : You can watch a post turn into a session, a chat, then a customer.
💡 Conseil de pro : Route social chats to one team member. Split ownership means slow replies and lost buyers.
How to Use Zoho Social with Zoho Domains
Domaines Zoho lets you run branded short links across every post you publish.
Voici comment l'utiliser étape par étape.
Step 1: Register or Connect a Domain
Search for a short domain that matches your brand name.
Step 2: Set Up a Link Subdomain
Point a subdomain like go.yourbrand.com at your link tool.
Verify the records before you use it publicly.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your short link redirects correctly and the clicks register.
Step 3: Use the Short Link in Posts
Paste branded links into scheduled posts across all social channels.
✅ Résultat : Every link you share carries your brand instead of a generic shortener.
💡 Conseil de pro : Keep link slugs readable. A link people understand at a glance gets more clicks than random characters.
How to Use Zoho Social with Service Plus
Service Plus lets you turn complaints on social media into support tickets.
Voici comment l'utiliser étape par étape.
Step 1: Connect the Help Desk
Open Settings, then Integrations, and enable Service Plus.
Step 2: Set Keyword Rules
Flag words like refund, broken, or late for the support queue.
Everything else stays with your social team.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test comment appears as a ticket with an owner attached.
Step 3: Convert a Message Into a Ticket
Open the message, click Create Ticket, then assign an owner.
✅ Résultat : Angry comments get answered by support, not missed in a busy feed.
💡 Conseil de pro : Reply publicly first, then move the details to a ticket. Silence on a public thread costs you more than the original complaint.
How to Use Zoho Social with Zoho Project Plus
Zoho Project Plus lets you plan campaigns as real projects with owners and deadlines.
Voici comment l'utiliser étape par étape.
Step 1: Create a Campaign Project
Name it after the campaign, not the month.
Step 2: Add Tasks for Each Deliverable
Separate copy, design, videos, and approvals into their own tasks.
Assign each task to one team member.
Voici à quoi cela ressemble :
✓ Point de contrôle: Every scheduled post has a matching task with an owner.
Step 3: Link Tasks to Scheduled Posts
Match each task deadline to the publish date in Zoho Social.
✅ Résultat : Your whole team can collaborate on one plan and view what ships next.
💡 Conseil de pro : Agencies should run one project per client. It makes handover between team members far easier.
Astuces et raccourcis pour Zoho Social Pro
After 90 days of daily use, these are the shortcuts that saved me the most time.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Nouvel compositeur de post | C |
| Open the calendar | G puis C |
| Jump to Monitor | G then M |
| Save as draft | Ctrl + S |
Fonctionnalités cachées que la plupart des gens ignorent
- SmartQ scheduling: Zoho Social picks send times based on when your audience is actually active.
- Brand Health view: Total followers, new followers, number of posts, reach, and engagement for the past 30 days.
- Zia Assistant IA: Drafts captions and suggests hashtags before you publish.
- Offline drafts: Write posts in the mobile app with no signal, and they sync when you reconnect.
- Planification en masse : Upload a CSV to schedule content for a whole month in one pass.
These insights show where improvement is needed so you can iterate on the next campaign.
Erreurs courantes à éviter dans Zoho Social
Mistake #1: Posting identical content to every platform
❌ Faux : Writing one caption and blasting it to all social media platforms at once.
✅ À droite : Use the per-channel editor to fix image sizes, hashtags, and post types for each network.
Mistake #2: Ignoring the Monitor tab
❌ Faux : Publishing posts daily and never reading comments or direct messages.
✅ À droite : Check the Monitor dashboard every morning to find mentions and reply to customers fast.
Mistake #3: Buying the wrong plan for multiple brands
❌ Faux : Assuming a business plan covers all your clients.
✅ À droite : Business plans cover one brand. Agencies managing several clients need an agency plan.
Dépannage de Zoho Social
Problem: A social channel keeps disconnecting
Cause: Platform tokens expire, and Facebook resets them after password or privacy changes.
Réparer: Reconnect the account from Settings, then confirm you are still an admin on the page.
Problem: Scheduled posts fail to publish
Cause: Instagram rejects videos and images that miss its size or length rules.
Réparer: Check the error note on the failed post, resize the file, then reschedule it.
Problem: Analytics data looks incomplete
Cause: New channels need a full cycle before reports show how posts are performing.
Réparer: Wait 30 days, then view Brand Health again for accurate reach and engagement.
📌 Note: If none of these help, contact Zoho Social support. Zoho also offers training and education services if you find the learning curve overwhelming.
Qu'est-ce que Zoho Social ?
Zoho Social is a social media management tool that helps businesses manage their social media presence from one dashboard.
Think of it like a control room for every social channel you own.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Zoho CRM : Sync social media interactions with Zoho CRM contacts and leads
- Bigin: A lightweight CRM pipeline for small businesses tracking social leads
- Automatisation du marketing : Connect social media marketing to email journeys and campaign tracking
- Créateur de pages de destination : Build landing pages that match the offer in your social media posts
- Zoho Community Spaces: Run a branded forum where your audience can connect beyond social media
- SalesIQ : Live chat and visitor tracking that links social traffic to real sessions
- Domaines Zoho : Register domains and use branded short links inside social media posts
- Service Plus : Help desk features that catch support requests arriving through social
- Zoho Project Plus: Project planning for campaigns run by a team across several clients
Pour une analyse complète, consultez notre Avis sur Zoho Social.
Tarification sociale de Zoho
Voici le coût de Zoho Social en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | $0 | Des utilisateurs solo testent la plateforme |
| Standard | 10 $/mois | Small businesses running one brand |
| Professionnel | 30 $/mois | Growing teams that need the unified boîte de réception |
| Prime | 40 $/mois | Businesses wanting full analytics and reporting |
Essai gratuit : Yes — 15 days on all features, no credit card needed.
Garantie de remboursement : No refund window. Your account drops to the free plan when the trial ends.
Zoho Social can also be bought inside three bundles: Zoho One, Zoho CRM Plus, and Zoho Marketing Plus.
💰 Meilleur rapport qualité-prix : Standard at $10/month — it unlocks the scheduling and monitoring most small businesses need.
Zoho Social vs Alternatives
Comment Zoho Social se compare-t-il aux autres solutions ? Voici un aperçu du paysage concurrentiel :
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| Zoho Social | Zoho apps users | 10 $/mois | ⭐ 4.0 |
| Sprout Social | Analyse d'entreprise | 199 $/mois | ⭐ 4,4 |
| Socialpilot | outil de l'agence budgétaire | 25 $/mois | ⭐ 4,5 |
| Envoyable | Agences en marque blanche | 29 $/mois | ⭐ 4,5 |
| Agorapulse | Suivi du retour sur investissement social | 79 $/mois | ⭐ 4,5 |
| Tampon | Planification simple | 6 $/canal | ⭐ 4,3 |
| Sprinklr | Équipes d'entreprise | Coutume | ⭐ 4.2 |
| Plus tard | planification visuelle | 25 $/mois | ⭐ 4,5 |
Sélection rapide :
- Meilleur résultat global : Zoho Social — strongest value if you already run other Zoho apps
- Meilleur budget : Buffer — a free tier that covers simple scheduling
- Idéal pour les débutants : Socialpilot — quick setup and responsive support
- Idéal pour les agences : Sendible — white-label client reporting at a fair price
🎯 Alternatives à Zoho Social
Vous cherchez des alternatives à Zoho Social ? Voici les meilleures options :
- 🏢 Sprout Social : Best for large teams that need deep analytics, social listening, and advanced reporting. Powerful, but priced for enterprise budgets.
- 👶 Pilote social : Great for agencies that need bulk scheduling and a simple interface without paying agency rates.
- 🎨 Envoyable : Built for agencies wanting white-label reports and multi-client management at a fair monthly price.
- 🧠 Studio de contenu : Strong AI content discovery and automation for content marketing teams that publish constantly.
- ⚡ Article vedette : Fast posting with AI content suggestions and competitor tracking built into a low-cost plan.
- 🌟 Agorapulse : Excellent social ROI tracking with a clean unified inbox. Good for proving social media marketing value.
- 💰 Tampon: The simplest and cheapest option for basic scheduling. Its free tier covers solo creators well.
- 🏢 Sprinklr : Enterprise platform for very large teams with heavy governance and social listening requirements.
- 🎨 Plus tard: Visual-first planner with drag-and-drop scheduling. Strong choice for Instagram and Pinterest profile work.
- 🔧 Loomly : Strong content calendar with approval workflows. Good for brands that plan content far ahead.
- 🔥 Flamber: Fast, AI-led posting tool aimed at solo creators and very small teams on a tight budget.
- 📊 Metricool : Free analytics with competitor tracking. Great for watching trends and social media performance cheaply.
Pour la liste complète, consultez notre Alternatives à Zoho Social guide.
⚔️ Comparaison avec Zoho Social
Voici comment Zoho Social se compare à chacun de ses concurrents :
- Zoho Social vs Sprout Social: Zoho wins hard on price. Sprout wins on enterprise analytics and listening depth.
- Zoho Social vs Socialpilot: Both stay cheap. SocialPilot allows more users per plan, Zoho wins on Zoho CRM.
- Zoho Social vs Sendible: Sendible suits white-label agency work. Zoho suits teams already inside Zoho apps.
- Zoho Social vs Content Studio: Content Studio has stronger AI writing. Zoho has better app and CRM connections.
- Zoho Social contre Heropost: Heropost leans on AI content. Zoho offers deeper analytics and more platform support.
- Zoho Social contre Agorapulse: Agorapulse proves ROI better. Zoho is cheaper and connects to 50+ Zoho apps.
- Zoho Social contre Buffer: Buffer is simpler per channel. Zoho adds monitoring, custom reports, and CRM data.
- Zoho Social contre Sprinklr: Sprinklr fits huge enterprises. Zoho fits small and mid-sized businesses wanting value.
- Zoho Social vs Later: Later owns visual planning. Zoho supports more social channels and stronger reporting.
- Zoho Social contre Loomly: Loomly has a richer calendar. Zoho has better pricing and deeper CRM integration.
- Zoho Social contre Blaze: Blaze is newer with an AI focus. Zoho is proven across far more businesses.
- Zoho Social contre Metricool: Metricool has a generous free analytics tier. Zoho offers more publishing and team tools.
Commencez à utiliser Zoho Social dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de Zoho Social :
- ✅ Zoho CRM
- ✅ Bigin
- ✅ Automatisation du marketing
- ✅ Créateur de pages de destination
- ✅ Zoho Community Spaces
- ✅ SalesIQ
- ✅ Domaines Zoho
- ✅ Service Plus
- ✅ Zoho Project Plus
Étape suivante : Connect one social channel and schedule a single post.
Most people start with Zoho CRM.
Cela prend moins de cinq minutes.
Foire aux questions
À quoi sert Zoho Social ?
Zoho Social is used to publish and schedule content, monitor mentions, and analyze performance across social media platforms. Businesses manage every social channel from one dashboard instead of separate apps.
Existe-t-il une version gratuite de Zoho Social ?
Yes. The free plan covers one brand, up to six social channels, and one user. Paid plans add a 15-day free trial with no credit card required.
Est-ce que Zoho propose un service de planification des publications sur les réseaux sociaux ?
Yes. You can preview, draft, publish, or schedule content on all connected social channels. SmartQ picks send times based on when your audience is most active.
Zoho Social propose-t-il une fonctionnalité d'écoute sociale ?
Yes. The Monitor tab tracks keywords, hashtags, mentions, and direct messages in real time. It is lighter than enterprise tools, but enough for most small businesses.
Zoho est-il meilleur que Hootsuite?
Zoho Social starts at $10 per month against Hootsuite’s higher entry price. Hootsuite has more third-party apps. Zoho wins if you already use Zoho CRM.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 