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Zoho Socialの使い方:2026年版ステップバイステップガイド

執筆者 | Last updated Aug 14, 2026

クイックスタート

このガイドでは、Zoho Socialのすべての機能について説明します。

所要時間: 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I ran Zoho Social for 90 days across four client brands on Facebook, Instagram, LinkedIn, and ユーチューブ.

Every screenshot and step here comes from that account, not from a vendor demo.

Zoho Social dashboard

Zoho Social is a social media management tool that lets you publish and schedule content across multiple social media platforms.

Most people never move past basic posting.

このチュートリアルでは、主要な機能すべてを使用する方法を説明します。

スクリーンショットとプロのアドバイスを交えながら、手順を一つずつ解説します。

Zoho Socialチュートリアル

This Zoho Social tutorial walks you through setup, then each feature, then the tips that make you faster.

Zohoソーシャル

Stop logging into five apps every morning. Zoho Social lets you publish, schedule, monitor, and analyze every social channel from one dashboard. The free plan gets you started today, and paid plans begin at $10/month.

Zoho Socialを使い始める

Before any feature works, you have to connect your social media channels.

約3分かかります。

ステップ1:アカウントを作成する

Go to the Zoho Social signup page and enter your email, or sign in with Google.

You will be asked to agree to the terms and the cookie policy Zoho shows at signup.

チェックポイント: A Portal is created for you automatically after signup.

ステップ2:ブランドを設定する

A Brand groups the social channels for one 仕事 or one of your clients.

You can create multiple Brands inside a single Portal.

Here’s what the workspace looks like once a Brand is live:

Zoho Social 個人体験

チェックポイント: Your Brand name shows in the top switcher.

Step 3: Connect Social Channels

Connect Facebook, Instagram, LinkedIn, YouTube, and your Pinterest profile.

Zoho Social supports 11+ social channels in 2026.

Already a Zoho CRM user? Your configured social channels connect on first login.

✅ 完了: You can now invite a team member and use every feature below.

How to Use Zoho Social with Zoho CRM

Zoho CRM lets you turn social media activities into tracked leads inside Zoho CRM.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the CRM Integration Setting

Go to Settings, then Integrations, then Zoho CRM.

Click Connect and pick the CRM portal you want.

Step 2: Match Your Social Channels

Select which social channels should push データ into Zoho CRM.

これがその様子です。

ZohoソーシャルCRM

チェックポイント: Each connected social profile shows a green CRM badge.

Step 3: Create Leads From Conversations

Open any comment or one of your direct messages, then click Add as Lead.

✅ 結果: Every new follower conversation can become a CRM record in one click.

💡 プロのヒント: If you are already a Zoho CRM user, your configured social channels connect automatically on first login. Check for duplicates before you connect anything manually.

How to Use Zoho Social with Bigin

ビギン lets you track social leads in a light pipeline built for small teams.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect Your Bigin Account

Open Settings, then Integrations, and choose Bigin.

Sign in with the same Zoho account you use for Zoho Social.

Step 2: Map Pipeline Stages

Match each stage to how you actually work with new customers.

これがその様子です。

Zohoソーシャルビギン

チェックポイント: Your Bigin pipeline appears in the Zoho Social side panel.

Step 3: Send Social Leads to a Pipeline

Tag a conversation, then push it into the stage you picked.

✅ 結果: Social media conversations now sit in a pipeline you can work through daily.

💡 プロのヒント: Bigin is the easier starting point for solo users. Move to Zoho CRM only when your data outgrows a simple pipeline.

Zohoソーシャルマーケティングオートメーションの使い方

マーケティング オートメーション lets you trigger email follow-ups from your social media posts.

以下に、その使用方法をステップごとに説明します。

Open Settings, then Integrations, then Marketing Automation.

Approve the permission prompt and agree to the terms shown.

Step 2: Tag the Posts You Want to Track

Add a campaign tag before you publish or schedule content.

これがその様子です。

Zohoソーシャルマーケティングオートメーション

チェックポイント: Your campaign tag shows up in the Marketing Automation source list.

Step 3: Build the Follow-Up Journey

Set a trigger so tagged clicks send an email a day later.

✅ 結果: Social media marketing and email now run as one connected campaign.

💡 プロのヒント: Use one tag per campaign, not per post. It keeps your 報告 clean when you analyze results later.

Zohoソーシャルランディングページビルダーの使い方

ランディングページ ビルダー lets you send social traffic to pages built for one offer.

以下に、その使用方法をステップごとに説明します。

ステップ1:ランディングページビルダーを開く

Pick a template that matches the offer in your post.

Copy the page URL, then paste it into your scheduled posts.

Keep one page per offer so the data stays readable.

これがその様子です。

Zohoソーシャルランディングページビルダー

チェックポイント: The live page loads with your form and your tracking link works.

Step 3: Publish and Test on Mobile

Preview the page at phone and tablet sizes before you publish.

✅ 結果: You can see which social channels actually drive signups, not just clicks.

💡 プロのヒント: Send paid Facebook ads to a separate page from your organic posts. Mixing both makes the numbers impossible to read.

How to Use Zoho Social with Zoho Community Spaces

Zoho Community Spaces lets you give your audience a home you own outside social media platforms.

以下に、その使用方法をステップごとに説明します。

Step 1: Create Your Space

Name the space after your brand, then set the privacy level.

Step 2: Invite Your Best Followers

Share the invite link in your social media posts and direct messages.

Start with the people who already reply to you.

これがその様子です。

Zoho Social Zoho CommunitySpaces

チェックポイント: Your space shows at least one thread with replies.

Step 3: Post a Weekly Discussion Thread

Ask one question your customers actually argue about.

✅ 結果: You own a channel that no social media platform can switch off.

💡 プロのヒント: Cross-post your best community threads back to social media. It shows new visitors the space is alive.

How to Use Zoho Social with SalesIQ

SalesIQ lets you see which social visitors land on your site in real time.

以下に、その使用方法をステップごとに説明します。

Step 1: Install the SalesIQ Code

Paste the tracking snippet into your site header.

Step 2: Turn On Source Tracking

Enable channel tracking so Instagram and LinkedIn visits are labelled.

Give it a day to collect enough data.

これがその様子です。

Zoho Social Salesiq

チェックポイント: Live visitors show a social source label in the SalesIQ view.

Step 3: Set a Chat Trigger

Open chat automatically for visitors who arrive from social.

✅ 結果: You can watch a post turn into a session, a chat, then a customer.

💡 プロのヒント: Route social chats to one team member. Split ownership means slow replies and lost buyers.

How to Use Zoho Social with Zoho Domains

Zoho Domains lets you run branded short links across every post you publish.

以下に、その使用方法をステップごとに説明します。

Step 1: Register or Connect a Domain

Search for a short domain that matches your brand name.

Point a subdomain like go.yourbrand.com at your link tool.

Verify the records before you use it publicly.

これがその様子です。

Zohoドメイン

チェックポイント: Your short link redirects correctly and the clicks register.

Paste branded links into scheduled posts across all social channels.

✅ 結果: Every link you share carries your brand instead of a generic shortener.

💡 プロのヒント: Keep link slugs readable. A link people understand at a glance gets more clicks than random characters.

How to Use Zoho Social with Service Plus

サービスプラス lets you turn complaints on social media into support tickets.

以下に、その使用方法をステップごとに説明します。

Step 1: Connect the Help Desk

Open Settings, then Integrations, and enable Service Plus.

Step 2: Set Keyword Rules

Flag words like refund, broken, or late for the support queue.

Everything else stays with your social team.

これがその様子です。

Zoho Project Plus

チェックポイント: A test comment appears as a ticket with an owner attached.

Step 3: Convert a Message Into a Ticket

Open the message, click Create Ticket, then assign an owner.

✅ 結果: Angry comments get answered by support, not missed in a busy feed.

💡 プロのヒント: Reply publicly first, then move the details to a ticket. Silence on a public thread costs you more than the original complaint.

How to Use Zoho Social with Zoho Project Plus

Zoho Project Plus lets you plan campaigns as real projects with owners and deadlines.

以下に、その使用方法をステップごとに説明します。

Step 1: Create a Campaign Project

Name it after the campaign, not the month.

Step 2: Add Tasks for Each Deliverable

Separate copy, design, videos, and approvals into their own tasks.

Assign each task to one team member.

これがその様子です。

Zohoソーシャルサービスプラス

チェックポイント: Every scheduled post has a matching task with an owner.

Match each task deadline to the publish date in Zoho Social.

✅ 結果: Your whole team can collaborate on one plan and view what ships next.

💡 プロのヒント: Agencies should run one project per client. It makes handover between team members far easier.

Zoho Social Proのヒントとショートカット

After 90 days of daily use, these are the shortcuts that saved me the most time.

キーボードショートカット

アクションショートカット
新しい投稿コンポーザーC
Open the calendarG、次にC
Jump to MonitorG then M
Save as draftCtrl + S

ほとんどの人が見逃す隠れた機能

  • SmartQ scheduling: Zoho Social picks send times based on when your audience is actually active.
  • Brand Health view: Total followers, new followers, number of posts, reach, and engagement for the past 30 days.
  • ジア AIアシスタント: Drafts captions and suggests hashtags before you publish.
  • Offline drafts: Write posts in the mobile app with no signal, and they sync when you reconnect.
  • 一括スケジュール設定: Upload a CSV to schedule content for a whole month in one pass.

These insights show where improvement is needed so you can iterate on the next campaign.

Zoho Socialの主なメリット

Zoho Socialでよくある間違いを避ける方法

Mistake #1: Posting identical content to every platform

❌ 間違い: Writing one caption and blasting it to all social media platforms at once.

✅ 右: Use the per-channel editor to fix image sizes, hashtags, and post types for each network.

Mistake #2: Ignoring the Monitor tab

❌ 間違い: Publishing posts daily and never reading comments or direct messages.

✅ 右: Check the Monitor dashboard every morning to find mentions and reply to customers fast.

Mistake #3: Buying the wrong plan for multiple brands

❌ 間違い: Assuming a business plan covers all your clients.

✅ 右: Business plans cover one brand. Agencies managing several clients need an agency plan.

Zoho Socialのトラブルシューティング

Problem: A social channel keeps disconnecting

原因: Platform tokens expire, and Facebook resets them after password or privacy changes.

修理: Reconnect the account from Settings, then confirm you are still an admin on the page.

Problem: Scheduled posts fail to publish

原因: Instagram rejects videos and images that miss its size or length rules.

修理: Check the error note on the failed post, resize the file, then reschedule it.

Problem: Analytics data looks incomplete

原因: New channels need a full cycle before reports show how posts are performing.

修理: Wait 30 days, then view Brand Health again for accurate reach and engagement.

📌 注記: If none of these help, contact Zoho Social support. Zoho also offers training and education services if you find the learning curve overwhelming.

Zoho Social とは何ですか?

Zohoソーシャル is a social media management tool that helps businesses manage their social media presence from one dashboard.

Think of it like a control room for every social channel you own.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

  • Zoho CRM: Sync social media interactions with Zoho CRM contacts and leads
  • Bigin: A lightweight CRM pipeline for small businesses tracking social leads
  • マーケティングオートメーション: Connect social media marketing to email journeys and campaign tracking
  • ランディングページビルダー: Build landing pages that match the offer in your social media posts
  • Zoho Community Spaces: Run a branded forum where your audience can connect beyond social media
  • SalesIQ: Live chat and visitor tracking that links social traffic to real sessions
  • Zoho Domains: Register domains and use branded short links inside social media posts
  • サービスプラス: Help desk features that catch support requests arriving through social
  • Zoho Project Plus: Project planning for campaigns run by a team across several clients

詳細については、こちらをご覧ください。 Zoho Socialのレビュー.

Zoho Socialホームページ

Zoho Socialの価格設定

Zoho Socialの2026年の費用は以下のとおりです。

プラン価格最適な用途
無料$0プラットフォームをテストするソロユーザー
標準月額10ドルSmall businesses running one brand
プロ月額30ドルGrowing teams that need the unified 受信トレイ
プレミアム月額40ドルBusinesses wanting full analytics and reporting

無料トライアル: Yes — 15 days on all features, no credit card needed.

返金保証: No refund window. Your account drops to the free plan when the trial ends.

Zoho Social can also be bought inside three bundles: Zoho One, Zoho CRM Plus, and Zoho Marketing Plus.

Zoho Socialの価格設定

💰 最もお得な価格: Standard at $10/month — it unlocks the scheduling and monitoring most small businesses need.

Zoho Socialと代替サービスの比較

Zoho Socialは他社製品と比べてどうでしょうか?競合状況は以下のとおりです。

道具最適な用途価格評価
ZohoソーシャルZoho apps users月額10ドル⭐ 4.0
スプラウトソーシャルエンタープライズ分析月額199ドル⭐ 4.4
ソーシャルパイロット予算機関ツール月額25ドル⭐ 4.5
センディブルホワイトラベル代理店月額29ドル⭐ 4.5
アゴラパルスソーシャルROIトラッキング月額79ドル⭐ 4.5
バッファシンプルなスケジュール1チャンネルあたり6ドル⭐ 4.3
スプリンクラーエンタープライズチームカスタム⭐ 4.2
後でビジュアルプランニング月額25ドル⭐ 4.5

おすすめ商品:

  • 総合ベスト: Zoho Social — strongest value if you already run other Zoho apps
  • ベスト予算: Buffer — a free tier that covers simple scheduling
  • 初心者におすすめ: Socialpilot — quick setup and responsive support
  • 代理店に最適: Sendible — white-label client reporting at a fair price

🎯 Zoho Socialの代替案

Zoho Socialの代替サービスをお探しですか?おすすめの選択肢をご紹介します。

  • 🏢 スプラウトソーシャル: Best for large teams that need deep analytics, social listening, and advanced reporting. Powerful, but priced for enterprise budgets.
  • 👶 ソーシャルパイロット: Great for agencies that need bulk scheduling and a simple interface without paying agency rates.
  • 🎨 送信可能: Built for agencies wanting white-label reports and multi-client management at a fair monthly price.
  • 🧠 コンテンツスタジオ: Strong AI content discovery and automation for content marketing teams that publish constantly.
  • ヒーローポスト: Fast posting with AI content suggestions and competitor tracking built into a low-cost plan.
  • 🌟 アゴラパルス: Excellent social ROI tracking with a clean unified inbox. Good for proving social media marketing value.
  • 💰 バッファ: The simplest and cheapest option for basic scheduling. Its free tier covers solo creators well.
  • 🏢 スプリンクラー: Enterprise platform for very large teams with heavy governance and social listening requirements.
  • 🎨 後で: Visual-first planner with drag-and-drop scheduling. Strong choice for Instagram and Pinterest profile work.
  • 🔧 ルームリー: Strong content calendar with approval workflows. Good for brands that plan content far ahead.
  • 🔥 ブレイズ: Fast, AI-led posting tool aimed at solo creators and very small teams on a tight budget.
  • 📊 メトリクール: Free analytics with competitor tracking. Great for watching trends and social media performance cheaply.

全リストについては、こちらをご覧ください。 Zoho Socialの代替 ガイド。

⚔️ Zoho Social を比較

Zoho Socialが各競合他社と比べてどうなのか、以下に示します。

今すぐZoho Socialを使い始めましょう

Zoho Socialの主要な機能をすべて使いこなせるようになりました。

  • ✅ Zoho CRM
  • ✅ Bigin
  • ✅ マーケティングオートメーション
  • ✅ ランディングページビルダー
  • ✅ Zoho Community Spaces
  • ✅ SalesIQ
  • ✅ Zoho Domains
  • ✅ サービスプラス
  • ✅ Zoho Project Plus

次のステップ: Connect one social channel and schedule a single post.

Most people start with Zoho CRM.

5分もかかりません。

よくある質問

Zoho Socialは何に使われますか?

Zoho Social is used to publish and schedule content, monitor mentions, and analyze performance across social media platforms. Businesses manage every social channel from one dashboard instead of separate apps.

Zoho Socialの無料版はありますか?

Yes. The free plan covers one brand, up to six social channels, and one user. Paid plans add a 15-day free trial with no credit card required.

Zohoはソーシャルメディアの投稿スケジュール管理に対応していますか?

Yes. You can preview, draft, publish, or schedule content on all connected social channels. SmartQ picks send times based on when your audience is most active.

Zoho Socialにはソーシャルリスニング機能がありますか?

Yes. The Monitor tab tracks keywords, hashtags, mentions, and direct messages in real time. It is lighter than enterprise tools, but enough for most small businesses.

Zohoはより優れていますか? フーツーイト?

Zoho Social starts at $10 per month against Hootsuite’s higher entry price. Hootsuite has more third-party apps. Zoho wins if you already use Zoho CRM.

ファヒム・ジョハーダー、創設者

ファヒム・ジョハーダー、創設者

900種類以上のAIツールをテスト済み。月間読者数25万人以上。

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