📊 Nuestros resultados de las pruebas:
- 🎯 El mejor CRM Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — Salesforce gana
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — Salesforce gana
- 💰 Modelo de precios: Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Bitrix24 gana
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — Salesforce gana
- 📋 Herramientas de gestión de proyectos: Bitrix24 has Gantt charts and Kanban boards built in — Bitrix24 gana
Choosing between Salesforce vs Bitrix24 comes down to one big pregunta.
Do you need the best CRM in the industry, or a unified platform that runs your whole negocio?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for pequeñas empresas that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your negocio.
Descripción general
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested automatización features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
¿Qué es Salesforce?
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
Fuerza de ventas
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
Precios de Salesforce
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| Plan | Precio | Mejor para |
|---|---|---|
| Lo esencial | $25/usuario/mes | Smaller businesses starting with CRM |
| Profesional | 75 dólares por usuario al mes | Growing sales teams that need more features |
| Empresa | $150 por usuario al mes | Companies needing collaborative forecasting |
Prueba gratuita: Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
Garantía de devolución de dinero: Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 Nota: Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ Advertencia: Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Principales ventajas de Salesforce
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- Productos dedicados en la nube: Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- Einstein AI y Agentforce: Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- Mercado de AppExchange: Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, Zendesk, MailChimp, SAP, Oracle, and other clients’ core software.
- Nube de datos: Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy reportando y análisis.
- Scales as Your Business Grows: Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
Ventajas y desventajas de Salesforce
✅ Ventajas
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with QuickBooks and more
- Near-endless customization options and scalability
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud products
❌ Contras
- Per user basis pricing gets expensive as teams grow
- Often considered overkill for very small businesses
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
¿Qué es Bitrix24?
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
Bitrix24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Precios de Bitrix24
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| Plan | Precio | Mejor para |
|---|---|---|
| Básico | $49/organización/mes | Small teams needing core crm features |
| Estándar | $99 por organización al mes | Growing teams with unlimited users (100GB storage) |
| Plan profesional | $199 por organización al mes | Teams needing automation features and HR tools |
| Empresa | $399/organización/mes | Larger companies with advanced features needs |
Prueba gratuita: Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
Garantía de devolución de dinero: Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 Nota: The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ Advertencia: The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Principales ventajas de Bitrix24
Here is why Bitrix24 stands out for pequeña empresa and medium sized businesses:
- All In One Platform: Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- Plan gratuito para usuarios ilimitados: The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- Gestión de proyectos: Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- Internal Communications: Built-in chat, group chats, video conferencing, voz calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
What Our Team Noticed
Nuestro escritor signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Ventajas y desventajas de Bitrix24
✅ Ventajas
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- Aplicaciones móviles para iOS y Android incluido
❌ Contras
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- El servicio de atención al cliente puede tardar en resolver los problemas.
- Free plan lacks workflow automation and invoicing
Comparación de características
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| Característica | Fuerza de ventas | Bitrix24 |
|---|---|---|
| Precio inicial | $25/usuario/mes | $49/org/month (flat) |
| Plan gratuito | ❌ | ✅ Hasta 12 usuarios |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| Automatización de IA | ✅ Inteligencia Artificial Einstein | ✅ Copiloto |
| Gestión de proyectos | ❌ | ✅ Gantt + Kanban |
| Chat y video integrados | ❌ | ✅ |
| Integraciones de aplicaciones | ✅ Más de 5000 aplicaciones | ✅ Limitado |
| Análisis e informes | ✅ Avanzado | ✅ Básico |
| Mejor para | Equipos orientados a las ventas | All in one platform users |
1. Core CRM Platform
Fuerza de ventas: The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
Bitrix24: Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ Advertencia: Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. Automatización con IA
Fuerza de ventas: Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
Bitrix24: Co-Pilot is Bitrix24’s Asistente de IA. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. Análisis e informes
Fuerza de ventas: Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
Bitrix24: Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. Herramientas de gestión de proyectos
Fuerza de ventas: Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
Bitrix24: Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and seguimiento del tiempo. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. Automatización del flujo de trabajo
Fuerza de ventas: Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process Constructor, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
Bitrix24: Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. Integraciones
Fuerza de ventas: The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, MailChimp, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
Bitrix24: Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ Advertencia: If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. Comunicación en equipo
Fuerza de ventas: Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
Bitrix24: Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. Facilidad de uso
Fuerza de ventas: Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
Bitrix24: Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. Precios y costos
Vamos a comparar los planes de precios uno al lado del otro.
| Plan | Fuerza de ventas | Bitrix24 |
|---|---|---|
| Gratis | ❌ | ✅ Hasta 12 usuarios |
| Entrada pagada | $25/usuario/mes | 49 dólares por organización al mes |
| Nivel medio | 75 dólares por usuario al mes | $99/organización/mes |
| Avanzado | $150 por usuario al mes | $199/organización/mes |
| Empresa | Costumbre | $399/organización/mes |
Fuerza de ventas: Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
Bitrix24: Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 Resultado de la prueba: For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| El CRM más potente | Fuerza de ventas | CRM número 1 según IDC |
| Plan gratuito para equipos pequeños | Bitrix24 | Free up to 12 users |
| Gestión de proyectos + CRM | Bitrix24 | Gantt + Kanban built in |
| Inteligencia artificial avanzada y pronósticos | Fuerza de ventas | Einstein AI + Agentforce |
| Affordable for unlimited users | Bitrix24 | Flat fee, not per user |
| Más de 5000 integraciones de aplicaciones | Fuerza de ventas | Mercado de aplicaciones AppExchange |
| Built-in chat & video | Bitrix24 | No extra apps needed |
💰 Tu presupuesto
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 Tu conjunto de tecnologías
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 Operaciones de su negocio
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓 Tu nivel de experiencia
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
Pruebas y demostraciones gratuitas 🆓
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 Opciones de soporte
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 ¿Estás pensando en cambiar de Salesforce a Bitrix24?
✅ Lo que ganarás:
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ Lo que perderás:
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 Cómo cambiar:
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 ¿Estás pensando en cambiar de Bitrix24 a Salesforce?
✅ Lo que ganarás:
- The world’s #1 CRM with deep sales pipeline depth
- Einstein AI con puntuación y previsión de clientes potenciales avanzadas.
- Acceso a más de 5000 aplicaciones de AppExchange e integraciones empresariales.
❌ Lo que perderás:
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 Cómo cambiar:
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
What Our Review Didn’t Cover
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Pricing for Larger Teams | Bitrix24 |
| 🚀 Funcionalidades principales de CRM | Fuerza de ventas |
| 🤖 IA y automatización | Fuerza de ventas |
| 🎯 Análisis e informes | Fuerza de ventas |
| 📋 Gestión de proyectos | Bitrix24 |
| 🔌 Integraciones | Fuerza de ventas |
| 💬 Comunicación del equipo | Bitrix24 |
| 🏆 Ganador absoluto | Fuerza de ventas |
🏆 GANADOR: SALESFORCE
Salesforce gana en 4 de las 7 categorías.
Ideal para: Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Más sobre Salesforce Comparado
Here’s how Salesforce stacks up against other competitors in the CRM industry:
Salesforce gana en: Advanced AI, deeper customization options, enterprise scalability
HubSpot triunfa en: Easier setup, free CRM tier, stronger inbound marketing for small business
Salesforce gana en: AppExchange depth, Einstein AI, enterprise integrations
Zoho CRM gana en: Lower cost per user, strong marketing campaigns tools, free plan tier
Salesforce gana en: Conjunto completo de funciones empresariales, automatización con IA, profundidad de informes.
Pipedrive Gana en: Simpler user interface, lower starting cost for sales teams, faster setup
Salesforce gana en: Breadth of products, AI power, AppExchange marketplace
Freshsales gana en: Interfaz más limpia, precio inicial más bajo, implementación más rápida
Más sobre Bitrix24 en comparación
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24 gana en: Flat fee pricing, built-in project management, native chat & video
HubSpot triunfa en: User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24 gana en: Project management tools, internal communications, free plan for unlimited chat users
Zoho CRM gana en: Strong customization options, polished analytics, focused crm tool design
Bitrix24 gana en: Broader project management, free plan availability, employee directory and HR tools
GoHighLevel Gana en: Marketing automation depth, white-labeling for agencies, funnel building tools
Bitrix24 frente a Haga clic hacia arriba
Bitrix24 gana en: Built-in classic CRM, flat fee pricing, native communications tools
ClickUp gana en: Flexible project views, stronger task management UI, cleaner docs
Bitrix24 gana en: Free plan tier, built-in chat & video, flat fee pricing
El CRM del lunes triunfa en: Visual boards, modern interface design, easier learning curve
Preguntas frecuentes
¿Merece la pena Salesforce?
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
¿Por qué Salesforce es caro?
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
¿Para qué se utiliza Bitrix24?
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
¿Bitrix24 es realmente gratuito?
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
¿Qué CRM es mejor: Salesforce o Bitrix24?
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
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