⚡ Quick Verdict:
- Precios: Ventas frescas CRM starts at $9/user/month vs Thryv at $20/user/month
- Ideal para: Freshsales CRM for sales teams who want a true crm software, Thryv for service-based small businesses needing crm plus marketing tools
- Diferencia clave: Freshsales focuses purely on sales pipelines and customer data, while Thryv bundles crm with creador de sitios web, sms marketing messages, and a client portal
- Our pick: Freshsales CRM for most small to medium sized businesses — better pricing, no onboarding fee, and Freddy AI included
Choosing between Freshsales CRM vs Thryv comes down to one pregunta.
Do you need a sales-focused crm or an all-in-one small negocio ¿plataforma?
Both tools manage customer relationships and customer interactions.
But they solve very different problems for different businesses.
This guide breaks down both options to help you decide.
Descripción general
This comparison covers pricing, features, and ease of use.
We also break down which tool works best for each.
Nuestro escritor spent time with Thryv directly during the review.
Observations on Freshsales come from documentation and G2 reviews.
By the end, you’ll know which crm software fits your business.
¿Qué es Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform.
It helps sales teams manage leads, track deals, and automate sales activities.
Freshsales launched in 2016 as part of the Freshworks suite of business tools.
It includes built-in phone, email, chat, and SMS capabilities in a unified bandeja de entrada.
Freshworks claims over 67,000 customers worldwide use its products.
Most users pick Freshsales for its Freddy Asistente de IA and excellent value.
CRM de Freshsales
An AI-powered crm built for sales teams. Includes Freddy AI, lead scoring, and a 360-degree customer view. Free plan covers up to 3 users.
Precios de Freshsales CRM
Aquí está el costo de Freshsales en 2026. Analicemos los detalles.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 (hasta 3 usuarios) | Emprendedores individuales prueban la plataforma |
| Crecimiento | $9/usuario/mes | Small teams managing customer datos |
| Pro | $39/usuario/mes | Growing sales teams with multiple pipelines |
| Empresa | $59/usuario/mes | Larger businesses needing advanced controls |
Pricing verified February 2026.
Prueba gratuita: Yes, 21-day free trial on all paid plans. No credit card required to start a new account.
Garantía de devolución de dinero: Freshsales offers prorated refunds for annual subscriptions canceled within the first 30 days.
📌 Nota: The Free plan supports up to 3 users with most core features included. This makes it an excellent value for solo founders or tiny startups before upgrading. Add ons like extra workflows or custom dashboards may cost more on lower tiers.
⚠️ Advertencia: Annual billing renews automatically. Check your renewal date before the cycle ends to avoid surprise charges. Some users on G2 mention slow loading times during peak hours.
Principales ventajas de Freshsales CRM
Here’s what makes Freshsales worth considering:
- Freddy, copiloto de IA: Scores leads, predicts deal risks, and suggests next best actions. It can also help you respond to customers faster with smart suggestions.
- Vista del cliente de 360 grados: See a complete timeline of every touchpoint with each contact. This includes calls, emails, chats, and website visits in one place.
- Canal de ventas visual: Kanban-style boards let you track deals at every stage. Drag and drop deals to move them forward as you work.
- Comunicación integrada: Phone, email, chat, and SMS work inside the platform. You can also connect WhatsApp Business and Facebook Messenger.
- Flujo de trabajo Automatización: Automates repetitive tasks so reps focus on selling. This includes follow-up emails, lead assignment, and stage updates.
- Tight Freshworks Integration: Connects with other Freshworks products like Freshdesk and Freshmarketer. This is great if you already use the Freshworks suite.
- Acceso móvil: iOS and Android apps support offline work and call logging. Field reps can update deals from anywhere.
What Our Team Noticed
Note: We haven’t had extensive hands-on time with Freshsales CRM yet. The information above is based on Freshworks documentation, G2 reviews, and Capterra ratings where users score it 4.5/5.
Ventajas y desventajas de Freshsales CRM
✅ Ventajas
- Free plan for up to 3 users with most core features included
- Freddy AI scores leads and suggests next best actions automatically
- 21-day free trial on every paid plan with no credit card required
- 360-degree customer view shows every interaction in one timeline
- Built-in phone, email, chat, and SMS in a unified inbox
❌ Contras
- Around 385 integrations is fewer than HubSpot or Fuerza de ventas oferta
- Some users report slow loading times and cluttered navigation
- Lacks some advanced functionality found in HubSpot and Salesforce
- Limited native connectors for non-Freshworks third-party tools
¿Qué es Thryv?
Thryv is a small business management platform with crm features built in.
It helps service-based small businesses reach more customers and stay organized.
Thryv began as a conglomerate of Yellow Pages companies before pivoting to software.
Today Thryv Holdings is a publicly traded SaaS company based in Dallas, Texas.
Thryv supports more than 50,000 local businesses across the U.S., Canada, and Australia.
The platform combines crm, website builder, sms marketing messages, and a client portal.
Thryv
An all-in-one platform for service-based small businesses. Bundles crm, website builder, online booking, and sms marketing messages. Users get paid faster with ThryvPay.
Precios de Thryv
Here’s what Thryv costs in 2026. Pricing details vary by package.
| Plan | Precio | Mejor para |
|---|---|---|
| Plan gratuito | $0 | Trying basic Thryv business center features |
| Centro de mando | From $20/user/month | Small business owners needing a unified inbox |
| Thryv Business Center | Personalizado (contactar con ventas) | Service businesses needing crm plus marketing |
| Centro de marketing | Desde 244 dólares al mes | Businesses focused on enhanced local listings |
Pricing verified February 2026.
Prueba gratuita: Thryv offers a Free Plan with limited features so you can test the platform. Custom demos are available with the sales team.
Garantía de devolución de dinero: Thryv’s refund policy depends on your contract terms. Contact support to review cancellation details.
📌 Nota: Thryv requires a one time onboarding fee of $250 for paid packages. This pays for setup, training, and migration help. Factor that cost into your first-year budget.
⚠️ Advertencia: Many pricing details require a sales call. G2 reviews mention contract length and cancellation as common pain points. Read your agreement carefully before signing.
Principales beneficios de Thryv
Here’s what makes Thryv worth considering:
- Centro de mando de Thryv: A unified inbox combining email, SMS, redes sociales, and web chats. This helps small business owners respond to customer interactions in one place.
- 24/7 Online Booking: Customers can book appointments any time of day. Thryv reports a 61% increase in bookings for typical users with this feature on.
- Listados locales mejorados: Auto-syncs business information across 50+ listing sites. The Yahoo, Google, and other directories stay updated automatically.
- Client Portal Estimates: A secure space where clients book, pay, share documents, and view account info. This speeds up client portal estimates and approvals.
- ThryvPay & Invoicing: Online payment processor built for service-based small businesses. Digital document signing helps you get paid faster.
- Automatización de marketing: Trigger-based email and texto campaigns send personalized messages. Saves business owners an average of 20 hours per week on admin work.
- AI Response Tool: Te ayuda artesanía replies to online reviews quickly. Pairs with online reputation management features.
What Our Team Noticed
Our writer signed up for Thryv and spent several days exploring the thryv software. Here’s what stood out from that hands-on time:
Ventajas y desventajas de Thryv
✅ Ventajas
- All-in-one platform combining crm, website builder, and marketing tools
- Secure client portal lets customers book, pay, and share documents 24/7
- Auto-syncs business info across 50+ listing sites for better SEO local
- Mobile app keeps service teams organized in the field with appointments
- 24/7 customer support to help users maximize the platform
❌ Contras
- $250 one time onboarding fee adds upfront cost to every paid package
- Pricing details require a sales call instead of a public price page
- Not a pure crm — focused more on service-business operations
- G2 reviews mention contract length and cancellation as friction points
Comparación de características
Ready to dive into a detailed comparison of Freshsales CRM vs Thryv?
We’ll explore the core features that matter most for small to medium sized businesses.
| Característica | CRM de Freshsales | Thryv |
|---|---|---|
| Precio inicial | $9/usuario/mes | $20/usuario/mes |
| Plan gratuito | ✅ (3 usuarios) | ✅ (limitado) |
| Prueba gratuita | ✅ 21 days | ❌ Solo demo |
| Puntuación de clientes potenciales mediante IA | ✅ Freddy IA | ❌ |
| Sales Pipeline (Kanban) | ✅ | ⚠️ Básico |
| Creador de sitios web | ❌ | ✅ |
| Portal del cliente | ❌ | ✅ |
| Online Booking | ⚠️ Via integration | ✅ Integrado |
| Gestión de la reputación online | ❌ | ✅ |
| Tarifa de incorporación | Ninguno | $250 one time onboarding fee |
| Mejor para | Sales teams & growing businesses | Service-based local small businesses |
1. Customer Relationship Management Core
CRM de Freshsales: Freshsales is a true crm software built around managing leads and deals. It centralizes customer information and provides a complete history of every touchpoint. The 360-degree customer view shows calls, emails, chats, and website visits in one timeline.
Thryv: Thryv includes crm features but inside a wider business management suite. Contact records connect to invoices, appointments, and the client portal. The crm side is simpler than Freshsales but works well for service-based small businesses.
2. IA y automatización
CRM de Freshsales: Freddy AI is the standout feature here. It scores leads based on behavior and profile to improve conversion rates. Freddy AI also predicts deal risks, suggests next best actions, and helps sales reps respond faster to prospects.
Thryv: Thryv’s AI focuses on customer-facing tasks rather than sales prediction. The AI Response Tool helps you write replies to online reviews quickly. Trigger-based email and text campaigns automate follow-ups and appointment reminders.
3. Sales Pipeline & Deals
CRM de Freshsales: Visual sales pipelines use Kanban boards to track deal progress. You can drag and drop deals between stages and identify bottlenecks at a glance. Multiple pipelines on Pro and Enterprise plans support different sales activities and territories.
Thryv: Thryv’s deal tracking is lighter and built around service jobs rather than complex sales cycles. You can track quotes, estimates, and invoices through stages. It works for tradespeople and local services but lacks deep pipeline customization.
4. Herramientas de comunicación
CRM de Freshsales: Built-in phone, email, chat, and SMS run inside a unified inbox. Freshsales also connects with WhatsApp Business, Facebook Messenger, and LINE for omnichannel reach. Personalized bulk emails let you send and track campaigns at scale.
Thryv: The Thryv Command Center pulls email, SMS marketing messages, social DMs, and web chats into one feed. TeamChat handles internal staff conversations. Phone calls integrate but Thryv is less call-centric than Freshsales.
5. Online Booking & Appointments
CRM de Freshsales: Freshsales doesn’t include native online booking. You’d connect Calendly or another tool to schedule appointments. This works fine but adds another subscription.
Thryv: Online booking is built right into the platform. Customers book appointments 24/7 without calling, which Thryv reports drives a 61% jump in bookings for typical users. This feature alone makes Thryv attractive for salons, contractors, and other appointment-driven services.
6. Website & Online Presence
CRM de Freshsales: Freshsales doesn’t build websites. It does include web forms for capturing leads from your existing site. Most Freshsales users already have a website and just need to plug forms into it.
Thryv: Thryv includes a website builder so you can create a professional-looking site easily. It also auto-syncs your business info across 50+ listing sites including Google, Yahoo, and other directories. SEO services and enhanced local listings round out the online presence tools.
7. Payments & Invoicing
CRM de Freshsales: Freshsales focuses on closing deals, not collecting payments. Invoicing is handled through integrations with Stripe, QuickBooks, or similar tools. This keeps Freshsales lean but means another tool in your stack.
Thryv: ThryvPay is a built-in payment processor designed for service-based small businesses. Digital document signing speeds up invoice approvals so you get paid faster. Many service businesses pick Thryv specifically for this combo.
8. Informes y análisis
CRM de Freshsales: Freshsales ships with around a dozen predefined sales reports that are fully customizable. Reports and AI insights help track team performance and forecast revenue. Pro and Enterprise plans add more advanced dashboard and analytics features.
Thryv: Thryv’s analytics focus on website traffic and campaign performance rather than sales pipeline metrics. Website Analytics and Campaign Analytics show how marketing efforts measure up. The view is broader but shallower than what sales teams typically need.
9. Integraciones
CRM de Freshsales: Around 385 integrations cover Google, Microsoft 365, Slack, Zoom, and other freshworks products. Tight integration with Freshdesk and Freshmarketer is a plus. Native connectors for non-Freshworks third-party tools are limited compared to HubSpot.
Thryv: Thryv connects with QuickBooks, major payment processors, and email platforms. The integration list is shorter than Freshsales because Thryv tries to do everything in-house. Zapier helps fill gaps for less common workflows.
10. Mobile Apps & Field Use
CRM de Freshsales: The Freshsales mobile app for iOS and Androide supports offline access and call logging. Field reps update deals from anywhere with a working browser or app. This is great for outside sales teams who viajar a menudo.
Thryv: Thryv’s mobile app handles appointments, customer interactions, and quick invoicing on the go. Service techs can pull up client portal estimates and process payments at the job site. Both apps are solid but serve very different daily workflows.
Precios y costos
Vamos a comparar los planes de precios uno al lado del otro.
| Plan | CRM de Freshsales | Thryv |
|---|---|---|
| Gratis | $0 (3 usuarios) | Free Plan (limited) |
| Entrada | Growth — $9/user/month | Command Center — $20/user/month |
| Nivel medio | Pro — $39/user/month | Business Center — Custom |
| Plan superior | Enterprise — $59/user/month | Marketing Center — $244/month |
| Prueba gratuita | 21 días, no se requiere tarjeta de crédito. | Solo demostración |
| Tarifa de incorporación | Ninguno | $250 one time |
CRM de Freshsales: Freshsales offers strong pricing for small to medium sized businesses. The Growth plan at $9/user/month is hard to beat for a sales-focused crm with AI built in. Pricing has dropped over the years and now sits 2 to 3 times lower than it used to be.
Thryv: Thryv pricing is harder to evaluate without a sales call. The $20/user/month entry point looks fair, but the $250 one time onboarding fee adds upfront cost. You’re paying for a bundled platform, not just a crm — so compare it against the total cost of buying separate tools.
💡 Consejo profesional: If you only need a crm, Freshsales costs less per year. If you’d otherwise pay for a website, booking tool, and crm separately, Thryv may save money overall.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | CRM de Freshsales | $9/user/month vs $20/user/month |
| Pure sales crm | CRM de Freshsales | True crm with AI lead scoring |
| Plataforma todo en uno | Thryv | Bundles crm, website, booking |
| Online booking | Thryv | Built-in 24/7 appointments |
| Sales team focus | CRM de Freshsales | Pipeline, deals, forecasting |
| Service business | Thryv | ThryvPay, client portal estimates |
| Apto para principiantes | CRM de Freshsales | 21-day trial, no credit card |
💰 Tu presupuesto
Freshsales is more affordable on entry-level plans and has no onboarding fee. Thryv has a $250 one time onboarding fee plus higher monthly costs.
🔌 Tu conjunto de tecnologías
Freshsales connects with Google Workspace, Microsoft 365, Slack, Zoom, and other freshworks products. Thryv replaces several tools so you may not need as many integrations.
📝 Tu proceso de ventas
If your work centers on multi-stage sales pipelines, Freshsales fits better. If your work centers on appointments, invoices, and reviews, Thryv fits better.
🎓 Tu nivel de experiencia
Freshsales has an intuitive interface that’s easy to learn for first-time crm users. Thryv covers more ground, so the initial learning curve is steeper despite the included onboarding.
Pruebas y demostraciones gratuitas 🆓
Freshsales offers a 21-day free trial with no credit card required and a free plan for 3 users. Thryv has a free plan with limited features but mostly funnels prospects into a sales demo.
🛟 Opciones de soporte
Freshsales provides 24/5 support across all plans via phone, chat, and email. Thryv offers 24/7 support to help users maximize the platform, which can be a deciding factor for late-night service work.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 Switching from Freshsales CRM to Thryv?
✅ Lo que ganarás:
- Built-in website builder and enhanced local listings
- 24/7 online booking and a secure client portal
- ThryvPay invoicing so customers pay you faster
❌ Lo que perderás:
- Freddy AI lead scoring and deal predictions
- Around 385 integrations with mainstream sales tools
- Multiple custom sales pipelines and forecasting reports
📋 Cómo cambiar:
- Export contacts, deals, and notes from Freshsales as a CSV file
- Sign up for Thryv and book the included onboarding session
- Import customer data and rebuild appointment workflows in Thryv
🔄 Switching from Thryv to Freshsales CRM?
✅ Lo que ganarás:
- Freddy AI for lead scoring and deal predictions
- Lower monthly cost with no onboarding fee
- Stronger sales pipeline and reporting tools
❌ Lo que perderás:
- Native website builder and listing site sync
- Built-in client portal estimates and online payments
- 24/7 online booking system
📋 Cómo cambiar:
- Export your contacts and history from Thryv to CSV
- Start a 21-day free trial of Freshsales — no credit card required
- Import data, set up pipelines, and connect a separate booking or website tool
What Our Review Didn’t Cover
This comparison focused on small to medium sized businesses choosing their first crm or all-in-one platform. We didn’t test enterprise-level deployments with 500+ seats or evaluate how either tool performs in healthcare or other regulated industries. Our observations are based on the February 2026 versions — features may have changed since then. If you need deep API customization or run a large multi-location operation, your needs may differ from what we’ve covered here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | CRM de Freshsales |
| 🚀 Funcionalidades principales de CRM | CRM de Freshsales |
| 🤖 AI & Automatización | CRM de Freshsales |
| 📅 Online Booking | Thryv |
| 🌐 Website & Local SEO | Thryv |
| 💳 Payments & Invoicing | Thryv |
| 👶 Facilidad de uso | CRM de Freshsales |
| 🔌 Integraciones | CRM de Freshsales |
| 🏆 Ganador absoluto | CRM de Freshsales |
🏆 GANADOR: FRESHSALES CRM
Freshsales CRM gana en 5 de las 8 categorías.
Ideal para: Sales teams, growing startups, small to medium sized businesses focused on closing deals
Freshsales CRM and Thryv are two very different products built for different jobs. Freshsales is a true crm software focused on sales pipelines, lead scoring, and deal management. Thryv is a small business operations platform that includes crm features alongside marketing, website, and booking tools.
Thryv is excellent for service-based small businesses that want one platform for everything. It earns its place for salons, contractors, and other appointment-driven local businesses that benefit from the client portal, ThryvPay, and online booking.
However, if you mainly need to manage sales activities, track leads, and close deals, Freshsales is the better choice. The Free plan, lower entry pricing, Freddy AI, and 21-day free trial make it easy to start. Plus there’s no $250 one time onboarding fee to budget around.
Comparativa de Freshsales CRM
Así es como Freshsales CRM se compara con otros competidores:
CRM de Freshsales frente a HubSpot
Freshsales gana en: Lower entry-level pricing, simpler setup for new account creation, faster time to value for small teams
HubSpot triunfa en: Larger app marketplace, deeper marketing automation, stronger free CRM with unlimited users
CRM de Freshsales frente a CRM de Zoho
Freshsales gana en: Cleaner intuitive interface, more polished Freddy AI co-pilot, tighter integration with other freshworks products
Zoho CRM gana en: Wider Zoho One bundle, more advanced customization, broader range of native apps for sales and marketing
Freshsales CRM vs Pipedrive
Freshsales gana en: Built-in phone, email, chat, and SMS in one inbox, AI lead scoring on lower tiers, free plan for up to 3 users
Pipedrive gana en: Pipeline-first design loved by sales-led teams, simpler reporting, lighter feature set for solo reps
CRM de Freshsales frente a Salesforce
Freshsales gana en: Far lower cost for small to medium sized businesses, faster onboarding without consultants, less overhead to maintain
Salesforce gana en: Massive AppExchange marketplace, enterprise-level controls, deeper customization for complex sales orgs
Más de Thryv comparado
Así es como Thryv se compara con otros competidores:
Thryv contra GoHighLevel
Thryv gana en: Easier learning curve for non-technical owners, dedicated 24/7 support, polished client portal experience
GoHighLevel gana en: Stronger marketing automation, agency-friendly pricing, deeper funnel and pipeline customization
Thryv contra Keap
Thryv gana en: Built-in website builder and listing sync, ThryvPay invoicing, online reputation management tools
Sigue ganando: Stronger email marketing automation, more advanced sales pipeline, better fit for online coaches and consultants
Thryv gana en: Built-in online booking, website builder, and ThryvPay all in one bill, designed for service-based small businesses
HubSpot triunfa en: Free crm tier with unlimited contacts, deeper marketing analytics, larger third-party app marketplace
Thryv contra Campaña activa
Thryv gana en: Service-business operations like booking, invoicing, and reviews, simpler all-in-one bill, included onboarding setup
ActiveCampaign gana en: Far stronger email marketing automation, advanced segmentation, lower entry-level pricing for marketing-only needs
Preguntas frecuentes
¿Freshsales es un CRM?
Yes, Freshsales is a customer relationship management platform built for sales teams. It centralizes customer data, tracks deals, and includes Freddy AI for lead scoring. The platform suits small to medium sized businesses that want a true crm software without enterprise overhead.
¿Para qué se utiliza Thryv?
Thryv is used to help small businesses reach more customers, stay organized, and get paid faster. It bundles crm, website builder, online booking, sms marketing messages, and a client portal in one tool. The platform serves more than 50,000 local businesses across the U.S., Canada, and Australia.
¿Thryv es un CRM?
Thryv includes crm features but is broader than a traditional crm software. It also handles invoicing, scheduling, marketing, and online reputation management. So it’s a small business platform that contains crm rather than a pure crm.
¿Cuál es el número máximo de usuarios permitidos en el plan gratuito de Freshsales?
The Freshsales free plan supports up to 3 users with most core features included. This makes it an excellent value for solo founders and tiny teams testing the platform. You can upgrade later without losing your customer data.
¿Thryv tiene contrato?
Thryv typically requires a service agreement and a $250 one time onboarding fee for paid packages. Contract length and cancellation terms vary by plan and region. Read the agreement carefully and ask about cancellation rules before you sign.
Why does login sometimes show a verification page that takes a few seconds to load?
Both platforms use Cloudflare-style bot protection to keep your customer data safe. You may briefly see a “Checking your browser before proceeding” or “verifying you are human” screen with a Ray ID before the connection completes. After verification successful waiting ends — usually a few seconds — the app loads. If the page tells you to wait while verifying, just give it a moment so you can view this site properly without interrupting the technology that protects your account.
How do Freshsales CRM and Thryv handle seguridad?
Both vendors use encryption in transit and at rest to protect customer information. Freshworks publishes details on its trust center, and Thryv lists certifications on its security page. Each tool also gives admins the ability to set role-based permissions across teams.
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