Inicio rápido
Esta guía abarca todas las funciones de ActiveCampaign:
- Empezando — Create your new account and set up your first list
- Cómo utilizar el marketing por correo electrónico — Build and send your first email campaign with a drag-and-drop editor
- Cómo usar páginas de destino personalizadas — Capture new contacts on a hosted page without a separate website builder
- Cómo utilizar el contenido dinámico — Show different blocks to different readers inside one single email
- Cómo utilizar la IA integrada — Draft copy and predict the best send date for every contact
- Cómo utilizar la segmentación y la selección de público objetivo — Group contacts by behavior, tags, and custom fields in seconds
- Cómo usar CRM avanzado — Track deals and customers in a pipeline linked to email data
- Cómo utilizar el marketing autónomo — Run always-on automated workflows triggered by real contact behavior
- Cómo utilizar la creación de contenido — Store reusable brand assets, blocks, and copy your whole team shares
- Cómo utilizar el análisis y los informes — See opens, clicks, revenue, and automation performance in one dashboard
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have run my own ActiveCampaign account for over three years.
I tested every feature in this full tutorial on live campaigns.
Nothing here is copied from vendor marketing pages.
ActiveCampaign is one of the most capable marketing automation platforms available today.
Most users only ever touch the campaign builder.
This How to Use ActiveCampaign tutorial shows you how to use every major feature.
Paso a paso, con capturas de pantalla y consejos profesionales.
Tutorial de ActiveCampaign
This article walks you through the whole ActiveCampaign platform.
You get started with your first email campaign, then move to advanced automated workflows.
Campaña activa
Turn one contact list into automated revenue. ActiveCampaign pairs email marketing with a real CRM, so every message reacts to what your customers actually do. Start free — no credit card required.
Primeros pasos con ActiveCampaign
Before any feature works, finish this one-time setup.
It takes about ten minutes.
Here is my personal experience with the platform first:
Ahora vamos a desglosar cada paso.
Paso 1: Crea tu cuenta
Go to the ActiveCampaign website and click Comience una prueba gratuita.
Enter your email, business name, and the other necessary information.
No credit card required for the trial period.
Don’t worry if your first list is still empty.
✓ Control: Check your inbox for the confirmation email.
Step 2: Create Your First List
Hacer clic Lists in the top menu, then Create a list.
Keep a few high-level lists like General Marketing and Newsletter.
Así es como se ve el panel de control:
✓ Control: Your new list should appear on the Lists page.
Step 3: Add Tags and Import Contacts
Hacer clic Contactos, entonces Etiquetas, to create your first tag.
Tags label your contacts, which makes organizing your audience simple.
Once created, a tag works across every list you own.
Then import contacts from a CSV file and map your fields.
Add an import tag so you can find information about that group later.
Follow the on-screen instructions to finish the import.
✅ Hecho: Estás listo para usar cualquiera de las funciones a continuación.
How to Use ActiveCampaign Email Marketer
Marketing por correo electrónico lets you build a full email campaign without touching code.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la pestaña Campañas.
Hacer clic Campañas in the left menu, then Crea una campaña.
Elegir Correo electrónico as your campaign type and name it clearly.
Paso 2: Diseña tu correo electrónico
Pick a template, then edit the text, images, and buttons.
Así es como se ve:
✓ Control: Your email preview should render cleanly on mobile and desktop.
Step 3: Test and Send
Send a test email to yourself, then click Send Now.
✅ Resultado: Your first email campaign is live and tracking opens and clicks.
💡 Consejo profesional: Always include one clear call-to-action per email so subscribers know the next step.
Cómo usar las páginas de destino personalizadas de ActiveCampaign
Páginas de destino personalizadas lets you collect contacts without building anything on your own site.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Pages Builder
Ir a Sitio web, entonces Páginas, and click Crear.
Pick a goal such as lead capture or a product offer.
Step 2: Customize the Layout
Drag blocks to edit headlines, images, and the signup form.
Así es como se ve:
✓ Control: The live page URL should load and accept a test submission.
Step 3: Publish and Connect
Publish the page and connect the form to your first list.
✅ Resultado: You have a working landing page feeding contacts into your account.
💡 Consejo profesional: Add a tag on submission to see which page sent each contact.
How to Use ActiveCampaign Dynamic Content Creator
Contenido dinámico shows each reader a version of your email that fits them.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Select a Content Block
Open any email, then click the block you want to vary.
Look for the conditional content icon in the block settings.
Step 2: Add Your Conditions
Set a rule based on a tag, list, or custom field.
Así es como se ve:
✓ Control: Each preview should swap correctly when you change the test contact.
Step 3: Preview Each Version
Use preview mode to check every variation before sending.
✅ Resultado: One campaign now speaks to several audience groups at once.
💡 Consejo profesional: Start with two variations only, then add more once the results make sense.
Cómo usar la IA integrada de ActiveCampaign
IA integrada helps you write faster and send at smarter times.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra el Asistente de IA
Click the AI icon inside the campaign or automation editor.
Describe your offer, audience, and tone in one short prompt.
Step 2: Review the Draft
Edit the generated subject lines and body copy in your own voz.
Así es como se ve:
✓ Control: The send settings panel should show predictive sending as active.
Step 3: Turn On Predictive Sending
Enable predictive sending so each contact gets the email at their best time.
✅ Resultado: Your campaigns now go out when each person is most likely to open.
💡 Consejo profesional: Never publish AI copy unedited, since generic wording hurts reply rates badly.
Cómo utilizar la segmentación y la segmentación de ActiveCampaign
Segmentación y selección de público objetivo turns one big contact database into focused audience groups.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open Contacts
Hacer clic Contactos in the top menu, then open the search filters.
The platform uses a master list, so tags do most of the sorting.
Step 2: Build Your Conditions
Add filters like opened an email, clicked a link, or has tag.
For example, group everyone interested in one product line.
Así es como se ve:
✓ Control: The contact count should update as soon as you add each filter.
Paso 3: Guardar el segmento
Name and save the segment so you can reuse it in campaigns.
✅ Resultado: You can now target campaigns at people who actually want them.
💡 Consejo profesional: Segment on recent activity dates, not just tags, to protect email deliverability.
Cómo usar ActiveCampaign Advanced CRM
CRM avanzado is the ActiveCampaign CRM, and it turns contacts into a sales pipeline.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Deals Area
Hacer clic Ofertas and create your first pipeline.
Name each stage after a real step in your sales process.
Step 2: Add Your Deals
Create deals from existing contacts and assign an owner and value.
Así es como se ve:
✓ Control: Each deal card should show the linked contact and its stage.
Step 3: Automate Stage Moves
Set rules that move deals when a contact takes an action.
✅ Resultado: Your sales team and your email marketing now share one record.
💡 Consejo profesional: Log every call and note on the deal so nothing depends on memory.
How to Use ActiveCampaign Autonomous Marketer
Autónomo Marketing keeps your marketing automation running while you work on other things.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Create Your First Automation
Hacer clic Automatizaciones, entonces Create an automation.
The Setup Wizard walks you through the starting trigger.
Paso 2: Elige un desencadenante
Pick a trigger like subscriber joins list or contact clicks a link.
Así es como se ve:
✓ Control: The automation map should show a clear path from trigger to exit.
Paso 3: Agregar acciones y activar.
Add emails, waits, and tags, then switch the automation on.
✅ Resultado: Your first automation now runs If This, Then That logic on its own.
💡 Consejo profesional: Test the entire automation path with a dummy contact before you activate it.
How to Use ActiveCampaign Content Creator
Creación de contenido keeps your brand assets in one place instead of scattered files.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Content Library
Find the content manager inside the campaign editor sidebar.
Upload your logo, colors, and product images once.
Step 2: Save a Reusable Block
Build a block, then save it to reuse in future campaigns.
Así es como se ve:
✓ Control: Saved blocks should appear in the sidebar of any new email.
Paso 3: Compártelo con tu equipo.
Set permissions so teammates can edit approved assets only.
✅ Resultado: Every campaign now starts from on-brand pieces instead of a blank page.
💡 Consejo profesional: Name saved blocks by where they are used, like footer or product grid.
How to Use ActiveCampaign Analyzer & Reporter
Analysis & Reporting shows you which campaigns actually earn money.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abrir informes
Hacer clic Informes in the left menu of the platform.
Start with campaign reports before moving to automation reports.
Step 2: Pick Your Report Type
Choose campaign, automation, deal, or contact trend reports.
Así es como se ve:
✓ Control: Your report should show opens, clicks, and revenue per campaign.
Paso 3: Conectar Google Analytics
Enable Google Analytics and check that conversion tracking is active.
✅ Resultado: You can now prove which emails grow your business and which do not.
💡 Consejo profesional: Compare reports by send date, since seasonality moves open rates more than copy.
Consejos y atajos profesionales de ActiveCampaign
After three years on this platform, here are the tips I actually use.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Save the current email | Ctrl + S |
| Deshacer la última edición | Ctrl + Z |
| Buscar contactos | / |
| Duplicate a selected block | Ctrl + D |
Características ocultas que la mayoría de la gente pasa por alto
- Link Click actions: Apply a tag when someone clicks a link, then trigger a follow-up automation.
- Sunset automations: Automatically unsubscribe contacts who have not engaged in 90 or more days.
- Free migration: Support will move your datos over from another provider at no cost.
- Biblioteca de formación: Multilingual courses, seminario web replays, and quick videos build your knowledge fast.
- App directory: Connect the apps and services you already pay for, like Shopify or Stripe.
Errores comunes de ActiveCampaign que debes evitar
Mistake #1: Creating a New List for Everything
❌ Incorrecto: Building a separate list for each offer, lead magnet, and event.
✅ Derecha: Use one master list and sort people with tags and segments instead.
Mistake #2: Emailing Contacts Who Never Opted In
❌ Incorrecto: Uploading a bought list and sending your first campaign to it.
✅ Derecha: Only send to contacts who consented, which protects your sender reputation.
Mistake #3: Never Cleaning the Database
❌ Incorrecto: Keeping every contact forever because the numbers look better.
✅ Derecha: Remove inactive contacts regularly to keep email deliverability healthy.
Solución de problemas de ActiveCampaign
Problem: Emails Land in the Spam Folder
Causa: Missing domain authentication or a list with too many dead addresses.
Arreglar: Add your DKIM and SPF records, then remove contacts who never open.
Problem: My Automation Never Triggers
Causa: The automation is still in draft, or the trigger only fires once per contact.
Arreglar: Switch the automation to active and check the runs multiple times setting.
Problem: Imported Contacts Are Missing Details
Causa: Your CSV columns were not mapped to the matching custom fields.
Arreglar: Re-import the same file and map every column before you confirm.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el soporte técnico de ActiveCampaign.
¿Qué es ActiveCampaign?
Campaña activa is a marketing automation and CRM platform for businesses that sell to a list.
Think of it like a mailing list that watches what people do and reacts.
Mira este breve análisis:
Incluye estas características clave:
- Marketing por correo electrónico: Send broadcast and follow-up emails from a drag-and-drop builder
- Páginas de destino personalizadas: Build hosted pages that collect contacts and feed your lists
- Contenido dinámico: Swap blocks inside one email based on tags or contact details
- Inteligencia artificial integrada: Draft subject lines and pick send times with built-in AI
- Segmentación y selección de público objetivo: Filter contacts into groups using behavior, tags, and fields
- CRM avanzado: Manage deals and customers in a pipeline tied to email data
- Marketing autónomo: Run always-on workflows triggered by real contact behavior
- Creación de contenido: Store reusable blocks, images, and brand assets in one library
- Análisis e informes: Track opens, clicks, revenue, and automation results in one place
Para una revisión completa, consulte nuestra Reseña de ActiveCampaign.
Precios de ActiveCampaign
Esto es lo que cuesta ActiveCampaign en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $15/mes | New users testing email campaigns |
| Más | $49/mes | Small teams needing the CRM and landing pages |
| Pro | $79/mes | Growing brands using predictive sending |
| Empresa | $145/mes | Large teams needing support and custom reporting |
Prueba gratuita: Yes, with no credit card required at signup.
Garantía de devolución de dinero: No, but you can cancel before the trial ends.
💰 Mejor relación calidad-precio: Plus — it adds the CRM, landing pages, and deeper automation.
ActiveCampaign frente a alternativas
¿Cómo se compara ActiveCampaign? Este es el panorama competitivo:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Campaña activa | Email marketing plus CRM | $15/mes | ⭐ 4.0 |
| HubSpot | Reporting and scale | $20/mes | ⭐ 4.5 |
| GoHighLevel | Agencias | $97/mes | ⭐ 4.4 |
| Keap | Pequeña empresa ventas | $249/mes | ⭐ 4.1 |
| Pipedrive | Pipeline tracking | $14/mes | ⭐ 4.5 |
| CRM del lunes | Principiantes | $12/mes | ⭐ 4.6 |
| Fuerza de ventas | Equipos empresariales | $25/mes | ⭐ 4.4 |
| Instantáneamente | Contacto en frío | $37/mes | ⭐ 4.5 |
Selecciones rápidas:
- Mejor en general: ActiveCampaign — automation depth at a small business price.
- Mejor presupuesto: Pipedrive — cheap seats if you only need a pipeline.
- Ideal para principiantes: Monday CRM — visual boards need almost no training.
- Ideal para agencias: GoHighLevel — client accounts and channels bundled together.
🎯 Alternativas a ActiveCampaign
¿Buscas alternativas a ActiveCampaign? Aquí tienes las mejores opciones:
- 🚀 GoHighLevel: All-in-one agency platform with CRM, funnels, and SMS bundled under one flat account fee.
- 💰 Pipedrive: Cheaper pipeline-first CRM for small sales teams that send few marketing campaigns.
- 🎨 Mantener: Small business automation with built-in invoicing and payments alongside email.
- ⚡ HubSpot: Free CRM tier and deep reporting, but marketing seats get costly fast.
- 🔒 Embudos de clic: Funnel building first, email second, best for course and offer launches.
- 🧠 Gente: Lightweight contact manager for relationship-led teams that hate heavy CRM setup.
- 👶 Instantáneamente: Cold outreach at scale with inbox warm-up and strong email deliverability tooling.
- 🏢 Haga clic hacia arriba: Project work plus basic CRM views, good if tasks matter more than campaigns.
- 🔧 CRM del lunes: Visual boards your whole team can read without any CRM training.
- 🌟 CRM cápsula: Simple, low-cost CRM for service businesses tracking a handful of deals.
- ⭐ Perspicazmente: CRM with project delivery built in, useful after the sale closes.
- 🎯 CRM de Freshsales: Built-in phone, chat, and AI scoring for inside sales teams.
- 💼 Fuerza de ventas: Enterprise power and endless apps, at enterprise price and setup effort.
- 📊 Zendesk: Support-led choice when ticket volume matters more than marketing automation.
Para ver la lista completa, consulte nuestra Alternativas a ActiveCampaign guía.
⚔️ Comparación de ActiveCampaign
Así es como ActiveCampaign se compara con cada competidor:
- ActiveCampaign frente a GoHighLevel: GoHighLevel bundles more channels for agencies, but ActiveCampaign wins on email deliverability and automation depth.
- ActiveCampaign frente a Pipedrive: Pipedrive is the better pure sales CRM, while ActiveCampaign wins when email marketing drives the pipeline.
- ActiveCampaign frente a Keap: Keap adds invoicing and payments, but ActiveCampaign offers cleaner automated workflows and lower entry pricing.
- ActiveCampaign frente a HubSpot: HubSpot has stronger reporting, though ActiveCampaign delivers similar automation for a fraction of the cost.
- ActiveCampaign frente a ClickFunnels: ClickFunnels builds better funnels, while ActiveCampaign handles ongoing customers and lifecycle campaigns far better.
- ActiveCampaign frente a Folk: Folk is faster to set up, but ActiveCampaign scales when you need real marketing automation.
- ActiveCampaign vs. Instantly: Instantly owns cold outreach, while ActiveCampaign is built for people who opted into your list.
- ActiveCampaign vs ClickUp: ClickUp manages the work, ActiveCampaign manages the customer, so most teams end up using both.
- ActiveCampaign frente a Monday CRM: Monday CRM is friendlier for beginners, though ActiveCampaign gives you far more email and automation control.
- ActiveCampaign frente a Capsule CRM: Capsule costs less per seat, but ActiveCampaign combines CRM and campaigns in one platform.
- ActiveCampaign frente a Insightly: Insightly is stronger after the sale, while ActiveCampaign is stronger at winning the sale.
- ActiveCampaign frente a Freshsales CRM: Freshsales includes calling, though ActiveCampaign remains ahead on email design and segmentation.
- ActiveCampaign frente a Salesforce: Salesforce fits large enterprises, while ActiveCampaign suits teams who want value without a consultant.
- ActiveCampaign frente a Zendesk: Zendesk is a support tool first, so pick ActiveCampaign when marketing automation is the goal.
Empieza a usar ActiveCampaign ahora
Aprendiste a usar todas las funciones principales de ActiveCampaign:
- ✅ Marketing por correo electrónico
- ✅ Páginas de destino personalizadas
- ✅ Contenido dinámico
- ✅ IA integrada
- ✅ Segmentación y selección de público objetivo
- ✅ CRM avanzado
- ✅ Marketing autónomo
- ✅ Creación de contenido
- ✅ Análisis e informes
Siguiente paso: Elige una función y pruébala ahora.
La mayoría de la gente empieza con el marketing por correo electrónico.
Tarda menos de 5 minutos.
Preguntas frecuentes
¿Para qué se utiliza ActiveCampaign?
ActiveCampaign is used for email marketing, marketing automation, and CRM work. Businesses send campaigns, score leads, and run automated workflows from one account.
¿Es fácil de usar ActiveCampaign?
Yes, for basic campaigns. The Setup Wizard and templates get you sending fast. Automations and segmentation take a few hours of practice.
¿Cómo usar ActiveCampaign como CRM?
Open Deals, create a pipeline, and name each stage after your sales process. Then add automations that move deals when contacts click or reply.
How to setup an ActiveCampaign?
Create your account, build your first list, and add tags. Then import contacts by CSV and create a form.
What is ActiveCampaign good for?
It is best for behavior-driven email marketing. Tags, segmentation, and automated workflows let small teams send personal campaigns without extra staff.
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