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Insightly vs Salesforce: Best CRM Platform in 2026?

von | Last updated Jun 2, 2026

Gewinner
Salesforce
4.5
  • Einstein AI Forecasting
  • Unlimited Customization
  • Vast App Integrations
  • Erweiterte Analysen und Berichte
  • Agentforce AI App Bauherr
  • Email, Live Chat & Phone Support
  • Paid Plans from $25/user/mo
Zweiter
Aufschlussreich
4.1
  • Kostenloser Plan für 2 Nutzer
  • Integriertes Projektmanagement
  • Mehr als 500 App-Integrationen
  • Scan Geschäft Cards in App
  • Easy Setup, No Training
  • Beziehungsverknüpfung
  • Paid Plans from $29/user/mo

⚡ Quick Verdict:

  • Preisgestaltung: Salesforce starts at $25/user/month vs Insightly at $29/user/month, though Salesforce’s higher tiers climb much faster.
  • Ideal für: Salesforce suits large companies needing advanced features, while Insightly fits kleine Unternehmen wanting a user friendly interface.
  • Hauptunterschied: Salesforce offers Einstein AI and deep customization. Insightly bundles CRM with project management in one platform.
  • Our pick: Salesforce for growing teams that need power. Insightly is the more affordable option for lean teams.
Insightly vs. Salesforce

Picking between Insightly vs Salesforce comes down to one Frage.

Do you want a simple CRM or a powerful one?

Both tools help you manage customer relationships and track leads.

But they were built for very different kinds of businesses.

Insightly is light, fast, and friendly for small teams.

Salesforce is deep, flexible, and built for the enterprise.

Überblick

Das Insightly vs. Salesforce comparison covers pricing, core features, and ease of use.

We also break down who each CRM platform works best for.

Our sources include published specs, documentation, and G2 reviews.

By the end, you can make informed decisions about Salesforce and Insightly.

Was ist Insightly?

Insightly is a CRM software built for small and medium sized businesses.

It blends customer relationship management with project tracking in one place.

The Insightly CRM is known for its user friendly interface and quick setup.

Salespeople and marketers can learn it without dedicated training.

It also handles contact management, custom dashboards, and email in one platform.

Insightly CRM-Testbericht: Besser als erwartet?

Aufschlussreich

⭐ 4,1/5 | 💰 Ab 29 $/Nutzer/Monat

A simple CRM platform for small businesses. It pairs sales and project management. Most users praise the easy setup.

Aufschlussreiche Preisgestaltung

Here’s what Insightly costs in 2026. Let’s break down the pricing tiers.

PlanenPreisAm besten geeignet für
Plus29 $/Nutzer/MonatKleine Teams am Anfang
Professional49 $/Nutzer/MonatWachsende Vertriebsteams
Unternehmen99 $/Nutzer/MonatLarger teams needing more access

Pricing verified June 2026.

Insightly Top-Vorteile

Kostenloser Tarif: Yes. Insightly offers a free CRM for up to two users with essential features.

Kostenlose Testversion: Yes. Paid plans include a 14-day trial with no credit card needed.

📌 Notiz: The free plan suits very small businesses. It lets you track leads and store customer information before you upgrade.

⚠️ Warnung: Insightly is billed annually. Paying month-to-month costs more, so check the billing terms before you commit.

Wichtigste Vorteile von Insightly

Here’s what makes Insightly worth considering:

  • Leicht zu erlernen: The visual user interface and simple setup let new salespeople hit the ground running. No steep learning curve.
  • CRM plus projects: Insightly integrates CRM and project tracking. You manage both the sales process and delivery in one platform.
  • Relationship linking: This feature links customer records and interactions. It helps you map how clients connect to each other.
  • Mobile App: The Insightly mobile app scans business cards and records Stimme memos. You can organize tasks and schedule meetings on the go.
  • Wide integrations: Insightly supports over 500 apps, including Google Apps, Google Drive, and Outlook. AppConnect builds no-code links with 1,000+ apps.
  • Affordable for SMBs: The pricing tiers stay friendly for businesses at each stage of growth. The free CRM start makes it an attractive option.
Insightly Homepage

What Our Team Noticed

We haven’t had extensive hands-on time with Insightly yet. The notes below come from Insightly’s documentation and G2 reviews.

G2 reviews highlight the user friendly interface and fast onboarding. Reviewers say new users grasp the features quickly without dedicated training.

Some reviews flag performance slowdowns with very large datasets. The Berichterstattung and analysis tools are also called basic compared to bigger platforms.

Aufschlussreiche Vor- und Nachteile

✅ Vorteile
  • Free plan for up to two users
  • User friendly interface with fast setup
  • Built-in project management and tracking
  • Affordable option for small businesses
❌ Nachteile
  • Basic reporting and analytics
  • Slows down with very large data
  • Phone support costs extra

Was ist Salesforce?

Salesforce is a CRM platform built for companies with complex sales.

It runs on the Lightning Platform and offers deep customization.

Salesforce Sales Cloud handles large data volumes and global teams.

It is a widely used CRM platform for large companies.

The platform offers advanced Automatisierung, analytics, and Einstein AI.

Salesforce CRM – Ehrlicher Testbericht – Vor der Nutzung ansehen

Salesforce

⭐ 4,5/5 | 💰 Ab 25 $/Nutzer/Monat

A powerful CRM platform for the enterprise. It offers Einstein AI and endless customization. Best for large sales teams.

Preis der Salesforce

Here’s what Salesforce costs in 2026. The pricing scales with each tier.

PlanenPreisAm besten geeignet für
Grundlagen25 $/Nutzer/MonatSmall businesses and starters
Professional75 $/Nutzer/MonatKomplette Vertriebsteams
Unternehmen150 $/Nutzer/MonatGroße Unternehmen, die erweiterte Funktionen benötigen

Pricing verified June 2026.

Preis der Salesforce

Kostenlose Testversion: Yes. Salesforce offers a 14-30 day free trial depending on the product.

Free learning: Salesforce Trailhead gives free training on CRM setup and use.

📌 Notiz: Salesforce pricing climbs fast. Higher Unlimited tiers can reach $300 to $330 per user per month for advanced features.

⚠️ Warnung: The monthly fee does not include staff time or setup help. Salesforce often needs paid consultants to configure.

Wichtigste Vorteile von Salesforce

Here’s what makes Salesforce worth considering:

  • Einstein KI: Salesforce features Einstein AI for predictive forecasting and insights. Einstein analytics helps sales teams spot deals worth chasing.
  • Umfangreiche Anpassungsmöglichkeiten: The Lightning Platform allows near unlimited customization. Developers can shape the CRM to fit almost any industry.
  • Erweiterte Automatisierung: It supports complex, automated customer journeys. This marketing automation can be tuned to specific industry needs.
  • Benutzerdefinierte Berichte: Salesforce offers customizable reports and custom dashboards. You decide which details to track for your sales process.
  • Third party integrations: A huge network of third party integrations links CRM, ERP, and other tools across your Buchhaltung systeme.
  • Strong support: Plans include email, live chat, and phone support. The community offers forums, documentation, and training materials.
Salesforce-Startseite

What Our Team Noticed

We haven’t had deep hands-on time with Salesforce yet. These notes come from Salesforce’s documentation and G2 reviews.

G2 reviews highlight the advanced analytics and the wide range of integrations. Reviewers praise how far the customization can go.

Many reviews also note the steep learning curve. New users often need dedicated training, and setup can take months to finish.

Salesforce: Vor- und Nachteile

✅ Vorteile
  • Einstein AI insights and predictive forecasting
  • Near unlimited customization on the Lightning Platform
  • Vast network of third party integrations
  • Email, live chat, and phone support included
❌ Nachteile
  • Steep learning curve and dedicated training
  • Setup can take months and need consultants
  • Pricing rises sharply at higher tiers

Funktionsvergleich

Ready to dive into a detailed comparison of Insightly vs Salesforce?

We’ll explore nine key features. This helps you see which CRM platform fits your needs and your team.

BesonderheitAufschlussreichSalesforce
Startpreis29 $/Nutzer/Monat25 $/Nutzer/Monat
Kostenloser Plan✅ (2 Nutzer)
Projektmanagement
AI Forecasting (Einstein)
Benutzerdefinierte Dashboards
Third Party Integrations500+ appsVast network
Mobile App
Benutzerfreundlichkeit✅ Beginner❌ Steep
Am besten geeignet fürKleinunternehmenUnternehmen

1. CRM Platform & Core Function

Aufschlussreich: The Insightly CRM focuses on contact management and the sales process. It keeps customer information tidy and easy to find. Small teams can manage clients without a heavy setup.

Insightly CRM

Salesforce: Salesforce Sales Cloud handles complex sales and large data volumes. The CRM platform scales for global corporations. It is built to grow with big companies and their workflows.

Salesforce CRM-Plattform

2. Ease of Use & Learning Curve

Aufschlussreich: The user friendly interface is a clear strength. New salespeople and marketers can start fast without dedicated training. The simple setup makes it a friendly choice for businesses short on time.

Insightly Modern CRM

Salesforce: Salesforce carries a steep learning curve. Its complexity can overwhelm users new to CRM systems. Most teams need a skilled administrator to configure the platform.

⚠️ Warnung: Salesforce setup can take months. Budget for training time and possible consultant fees before you switch.

3. Project Management & Tracking

Aufschlussreich: Insightly offers project management built into the CRM. You handle sales and delivery in one platform. This project tracking is a real edge for service businesses and digital marketing agencies.

Insightly Project Management

Salesforce: Salesforce leans on add-ons or third party integrations for project work. Its core is sales, not delivery. You can add project tools, but they raise the cost and complexity.

4. KI & Automatisierung

Aufschlussreich: Insightly adds AI automations to speed up routine tasks. Still, it lacks the advanced automation that bigger platforms ship. The tools cover the basics for small teams.

Intelligente KI-Automatisierungen

Salesforce: Salesforce thrives on advanced automation and AI. Einstein AI powers predictive forecasting, while Agentforce supports KI-App development. This is where the platform pulls ahead.

Salesforce KI-Automatisierungen

5. Berichterstattung & Analyse

Aufschlussreich: Insightly covers reporting with custom dashboards and custom reports. The analysis tools stay basic, though. They work for simple needs but not deep data crunching.

Aufschlussreiche Berichterstattung

Salesforce: Salesforce ships visual analytics and Einstein analytics for deeper insight. Reports are highly customizable. You pick the exact data to surface for each sales team.

Salesforce Visual Analytics

6. Integrationen

Aufschlussreich: Insightly connects with over 500 business apps. That includes Google Apps, Google Drive, and Outlook. AppConnect is a no-code tool that links with 1,000+ apps.

Insightly Seamless Integrations

Salesforce: Salesforce offers a vast network of third party integrations. It links CRM, ERP, and other business tools and Buchhaltung systems. This breadth is hard for rivals to match.

7. Mobile App

Aufschlussreich: The Insightly mobile app scans business cards and records Stimme memos. You can organize tasks and schedule meetings from your phone. It is handy for reps in the field.

Salesforce: The Salesforce mobile app adds offline access and AI-powered analytics. Field workers can pull data without a signal. Both apps live on Google Play and the Apple App Store.

8. Support & Resources

Aufschlussreich: Insightly gives limited chat support to all users and email help to paid subscribers. Phone support needs a Premier Success plan. That adds to the cost for fast turnaround.

Insightly Support & Ticketing

Salesforce: Salesforce includes email, live chat, and phone support for stop-work issues. Free Trailhead courses teach CRM setup. The community shares forums and documentation.

Salesforce Track Kundensupport

9. Marketing & Customer Journeys

Aufschlussreich: Insightly handles email and basic marketing campaigns inside the CRM. It fits simple Öffentlichkeitsarbeit for small teams. Heavy marketing automation is not its main focus.

Insightly Email

Salesforce: Salesforce supports complex, automated customer journeys. Its marketing and advertising tools tie into the wider platform. Salesforce holds a 22.44% share in sales enablement as of 2026.

Salesforce Marketing & Werbung

10. Preisgestaltung & Kosten

Lasst uns die Preispläne nebeneinander vergleichen.

PlanenAufschlussreichSalesforce
Frei✅ (2 Nutzer)
Einstiegsklasse$29/user/mo (Plus)$25/user/mo (Essentials)
Mittleres Niveau$49/user/mo (Professional)$75/user/mo (Professional)
Vollständiges Finanzmanagement$99/user/mo (Enterprise)$150/user/mo (Enterprise)

Aufschlussreich: The pricing tiers stay friendly for small to medium sized businesses. A free CRM tier and a $29 entry plan make it an affordable option. The cost climbs gently as you grow.

Salesforce: Salesforce pricing starts low at $25 but rises fast. The higher tiers unlock more advanced features. Top Unlimited tiers can hit $300 to $330 per user, and the fee leaves out setup time and resources.

Verschiedene Szenarien

Falls Sie Folgendes benötigen:WählenWarum
Knappes BudgetAufschlussreichFree plan and lower tiers
Erweiterte FunktionenSalesforceEinstein AI and automation
ProjektmanagementAufschlussreichBuilt into the CRM
Heavy customizationSalesforceLightning Platform
AnfängerfreundlichAufschlussreichNo steep learning curve

💰 Ihr Budget

Insightly is the affordable option for lean teams. Salesforce starts cheap but its advanced features push the price up fast.

🔌 Dein Tech-Stack

Both link with Google Apps and Google Drive. Salesforce wins on the sheer range of third party integrations and accounting systems.

📝 Ihr Verkaufsprozess

Simple pipelines run fine on Insightly. Complex, multi-stage sales with big data fit Salesforce Sales Cloud better.

🎓 Dein Erfahrungslevel

New to CRM technology? Insightly’s user friendly interface is gentle. Salesforce rewards teams ready to invest in dedicated training.

🆓 Kostenlose Testversionen und Demos

Test both before you buy. Insightly’s free plan and Salesforce’s trial let you compare similar features on a real project.

🛟 Supportoptionen

Salesforce bundles email, chat, and phone support. Insightly charges extra for phone help, so factor that into the cost.

Umstellungsleitfaden

Nutzen Sie bereits eines dieser Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.

🔄 Wechsel von Insightly zu Salesforce?

✅ Was Sie davon haben:

  • Einstein AI and predictive forecasting
  • Near unlimited customization for developers
  • A wider set of third party integrations

❌ Was Sie verlieren werden:

  • Built-in project management and tracking
  • The free plan for two users
  • A quick, training-free setup

📋 So wechseln Sie:

  1. Export your data and customer information from Insightly
  2. Create a Salesforce account and pick a plan
  3. Import records and set up custom dashboards
🔄 Wechsel von Salesforce zu Insightly?

✅ Was Sie davon haben:

  • A simpler, friendlier user interface
  • Project tracking inside the CRM
  • Lower pricing tiers and a free CRM start

❌ Was Sie verlieren werden:

  • Einstein analytics and deep reporting
  • The Lightning Platform customization
  • Bundled phone and live chat support

📋 So wechseln Sie:

  1. Export your records and reports from Salesforce
  2. Create an Insightly account and choose a plan
  3. Use the data importer to load your contacts

What Our Review Didn’t Cover

This comparison focused on small businesses and growing sales teams. We didn’t test enterprise SSO, bulk licensing, or custom API builds in depth. Our notes are based on the June 2026 versions of both platforms. If you manage hundreds of users or work in a regulated market, your needs may differ from what we’ve covered here.

Endgültiges Urteil

KategorieGewinner
💰 PreisgestaltungAufschlussreich
🚀 KernfunktionenSalesforce
🤖 KI & AutomatisierungSalesforce
📊 MeldungSalesforce
👶 BenutzerfreundlichkeitAufschlussreich
🔌 IntegrationenSalesforce
🏆 GesamtsiegerSalesforce

🏆 GEWINNER: SALESFORCE

Salesforce wins 4 out of 6 categories.

Ideal für: Large companies, complex sales teams, and businesses that need advanced features and customization.

Salesforce and Insightly are two very different CRM platforms.

Salesforce is built for power, scale, and deep customization.

Insightly is built for simplicity, speed, and small businesses.

Insightly is excellent for lean teams that want a free CRM and easy setup. It is the more affordable option, and the project tracking is a bonus.

However, if you need advanced features, Einstein AI, and room to grow, Salesforce is the better CRM for most expanding companies.

Mehr von Insightly im Vergleich

So schneidet Insightly im Vergleich zu anderen Wettbewerbern ab:

Insightly vs HubSpot

Insightly punktet in folgenden Bereichen: Built-in project tracking, lower paid pricing, simpler setup for small teams

HubSpot punktet in folgenden Bereichen: Stronger marketing automation, a larger free CRM tier, deeper content tools

Insightly vs Zoho CRM

Insightly punktet in folgenden Bereichen: Cleaner user interface, tighter project management, easier onboarding

Zoho CRM punktet in folgenden Bereichen: Lower entry price, more built-in apps, broader customization options

Insightly vs. Pipedrive

Insightly punktet in folgenden Bereichen: Project tracking, relationship linking, all-in-one contact management

Pipedrive gewinnt in: Visual sales pipeline, faster deal entry, leaner focus on sales only

Mehr zu Salesforce im Vergleich

So schneidet Salesforce im Vergleich zu anderen Wettbewerbern ab:

Die 5 besten Salesforce CRM-Alternativen für kleine Unternehmen

Salesforce vs. HubSpot

Salesforce punktet bei: Deeper customization, Einstein AI forecasting, scale for big sales teams

HubSpot punktet in folgenden Bereichen: Gentler learning curve, all-in-one marketing, friendlier free plan

Salesforce vs. Zoho CRM

Salesforce punktet bei: Advanced analytics, vast integrations, enterprise-ready workflows

Zoho CRM punktet in folgenden Bereichen: Far lower cost, quicker setup, better value for Kleinunternehmen

Salesforce vs. Freshsales

Salesforce punktet bei: Platform depth, custom reports, breadth of third party integrations

Freshsales punktet bei: Simpler pricing, faster start, lighter feel for small teams

Häufig gestellte Fragen

Wozu ist Insightly gut?

Insightly is good for small to mid-sized businesses that want an affordable, easy CRM. It pairs customer relationship management with project tracking in one platform.

Welche Software ist besser als Salesforce?

It depends on your needs. For simpler, cheaper setups, HubSpot, Zoho CRM, or Insightly often fit better. For enterprise power and customization, few platforms beat Salesforce.

Wer nutzt Insightly?

Small businesses, sales teams, and digital marketing agencies use Insightly. It suits companies that want a user friendly interface without a steep learning curve or dedicated training.

Ist Salesforce immer noch der beste CRM?

For large enterprises, Salesforce is still a top CRM thanks to Einstein AI and deep customization. Smaller teams may find simpler, more affordable platforms a better fit.

Wer ist der größte Konkurrent von Salesforce?

HubSpot and Microsoft Dynamics are among the biggest rivals. Zoho CRM, Pipedrive, and Insightly also compete, mostly for small and medium sized businesses on price and ease.

Fahim Joharder, Gründer

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