⚡ 快速结论：
- 定价： Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- 最适合： Keap suits marketing 自动化, landing pages and invoicing. Pipedrive suits sales pipeline management.
- 主要区别： Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- 我们的选择： 大多数情况下，Pipedrive 都适用于大多数情况。 小型企业, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
但它们的设计用途却截然不同。
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your 商业.
概述
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
我们的撰稿人亲自体验了这两个平台。
这些笔记出现在下面的“我们的团队注意到”部分中。
Everything else comes from published specs, documentation and G2 reviews.
Keap是什么？
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
基普
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Keap定价
Keap keeps its pricing simple with one published tier.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基普 | 每月 299 美元（按年计费） | Small teams that need crm plus marketing in one account |
价格已于2026年7月核实。
免费试用： Yes. Keap offers a 14-day trial with no credit card required.
退款保证： Keap’s refund terms depend on your contract length. Check before you buy.
📌 笔记： Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified 数据 lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Keap的主要优势
Here is what makes Keap worth considering:
- 自动化构建器： Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- 电子邮件营销： Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- 发票和付款： Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- 现代界面： Keap’s layout is designed to feel current, which helps new users adapt quickly.
- 移动应用： Add lead information and send appointment links from your phone.
- Keap AI： Drafts email copy and speeds up campaign setup.
我们的团队注意到了什么
我们的 作家 set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Keap 的优缺点
✅ 优点
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌缺点
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Zapier instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Pipedrive是什么？
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and 报道 正在执行。
🏆 冠军：Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedrive 定价
Pipedrive charges per user, so cost tracks team size.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 精简版 | 每用户每月 14 美元 | Solo sellers tracking new deals |
| 生长 | 每用户每月 24 美元 | Small teams that need automation |
| 优质的 | 每用户每月 49 美元 | Teams needing forecasting and projects |
| 最终的 | 每用户每月 69 美元 | 更大的团队 安全 需求 |
价格已于2026年7月核实。
免费试用： Yes. Pipedrive offers a 14-day trial with no credit card required.
退款保证： Pipedrive refunds unused time on annual plans in most regions.
📌 笔记： Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Pipedrive的主要优势
以下是Pipedrive值得考虑的原因：
- 可视化销售流程： Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- 无限联系人： Every plan holds unlimited records. Your data grows without a surprise invoice.
- 400 多个集成： The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- 人工智能客户关系管理： Surfaces which prospects deserve attention first.
- 详细分析： Dashboards track win rates by sales stage and rep.
我们的团队注意到了什么
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Pipedrive 的优点和缺点
✅ 优点
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- 通过 Marketplace 提供超过 400 个第三方集成
- Mobile app works offline for scheduling and customer records
❌缺点
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- 没有原生发票或支付处理功能
功能对比
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific 商业 需要。
| 特征 | 基普 | 管道驱动 |
|---|---|---|
| 起价 | 每月 299 美元 | 每用户每月 14 美元 |
| 免费计划 | ❌ | ❌ |
| 可视化销售流程 | ✅ | ✅ |
| 无限联系人 | ❌ | ✅ |
| 营销自动化 | ✅ | ✅ |
| 着陆页 | ✅ | ❌ |
| 发票和付款 | ✅ | ❌ |
| 原生集成 | ❌ | ✅ 400+ |
| Offline Mobile Access | ❌ | ✅ |
| 最适合 | 以营销为主导的企业 | 销售主导团队 |
1. 销售渠道管理
Keap： Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive： Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. 联系人管理
Keap： Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive： Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. 线索管理
Keap： Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive： A separate Leads 收件箱 keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. 营销自动化
Keap： This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive： Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. 电子邮件营销
Keap： You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive： Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Keap： Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive： Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. 人工智能功能
Keap： Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive： The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. 报告与洞察
Keap： Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive： Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. 集成
Keap： Keap leans on Zapier to reach outside apps. Email and 文本 messaging are native, but native connections to other tools are limited.
Pipedrive： The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | 基普 | 管道驱动 |
|---|---|---|
| 入口 | 每月 299 美元（按年计费） | 精简版：每用户每月 14 美元 |
| 中 | ❌ Single tier | 增长：每用户每月 24 美元 |
| 先进的 | ❌ Single tier | 高级版：49 美元/用户/月 |
| 顶部 | ❌ Single tier | 终极版：每用户每月 69 美元 |
| Billing basis | Users and contacts | Users only |
Keap： At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive： A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 预算紧张 | 管道驱动 | Starts at $14 per seat |
| 视觉交易跟踪 | 管道驱动 | 拖放式看板 |
| Landing pages and billing | 基普 | Both are built in |
| 大型联系人数据库 | 管道驱动 | 所有套餐均提供无限联系人。 |
| 深度营销自动化 | 基普 | Branching visual sequences |
| 适合初学者的设置 | 管道驱动 | 学习曲线更短 |
💰 您的预算
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 您的技术栈
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 您的销售流程
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓您的经验水平
Both platforms need setup time. Keap’s deeper automation creates more 早期的 confusion for teams without a marketing specialist.
🆓 免费试用和演示
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 支持选项
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
切换指南
已经在使用这些工具了吗？如果您切换到其他工具，可能会遇到以下情况。
🔄 从 Keap 切换到 Pipedrive？
✅ 你将获得：
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ 你会失去什么：
- 内置发票和支付处理功能
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 如何切换：
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 从 Pipedrive 切换到 Keap？
✅ 你将获得：
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ 你会失去什么：
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 如何切换：
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
我们的评测没有涵盖的内容
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | 管道驱动 |
| 🚀 销售渠道 | 管道驱动 |
| 📣 营销自动化 | 基普 |
| 🎯 联系人管理 | 管道驱动 |
| 👶 易用性 | 管道驱动 |
| 🔌 集成 | 管道驱动 |
| 💳 Billing & Landing Pages | 基普 |
| 🏆 总冠军 | 管道驱动 |
🏆 冠军：PIPEDRIVE
Pipedrive 在 7 个类别中赢得了 5 个。
最适合： Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Keap 的比较
Here is how Keap stacks up against other competitors:
Keap 获胜理由： Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot 在以下方面胜出： A usable free tier, far deeper reporting, a much larger app marketplace
Keap 获胜理由： Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign 获胜方式： Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap 获胜理由： Cleaner interface, steadier support, less setup work for a single business
GoHighLevel 获胜方式： Agency sub-accounts, white labelling, lower cost per client managed
Pipedrive 的更多比较
Here is how Pipedrive stacks up against other competitors:
Pipedrive 获胜： Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce 获胜方式： Custom object modelling, territory management, enterprise governance controls
Pipedrive 获胜： Purpose-built deal stages, sales forecasting, email sync out of the box
周一 CRM 胜出： Cross-department boards, flexible column types, project work beside sales work
Pipedrive 与 Freshsales 的比较 客户关系管理
Pipedrive 获胜： A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM 的优势在于： A free starting tier, bundled phone and chat, tighter Freshworks suite links
常见问题解答
还有什么比Keap更好？
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
还有比 Pipedrive 更好的 CRM 系统吗？
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Keap有什么用？
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Infusionsoft现在叫什么名字？
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
为什么不使用 Pipedrive？
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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