⚡ Краткий вывод:
- Цены: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- Лучше всего подходит для: Keap suits marketing автоматизация, landing pages and invoicing. Pipedrive suits sales pipeline management.
- Ключевое отличие: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- Наш выбор: Пайпдрайв для большинства малый бизнес, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
Но они были созданы для выполнения двух разных задач.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your бизнес.
Обзор
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
Наши авторы провели непосредственное время, работая с обеими платформами.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Everything else comes from published specs, documentation and G2 reviews.
Что такое Keap?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
Кеап
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
Низкие цены
Keap keeps its pricing simple with one published tier.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | 299 долларов в месяц (при годовой оплате) | Small teams that need crm plus marketing in one account |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Keap offers a 14-day trial with no credit card required.
Гарантия возврата денег: Keap’s refund terms depend on your contract length. Check before you buy.
📌 Примечание: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified данные lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Основные преимущества Keap
Here is what makes Keap worth considering:
- Конструктор автоматизации: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- Email-маркетинг: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- Выставление счетов и платежи: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- Современный интерфейс: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- Мобильное приложение: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
Что заметила наша команда
Наш писатель set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ Минусы
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on Запьер instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Что такое Pipedrive?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and отчетность в действии.
🏆 Победитель: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Цены на Pipedrive
Pipedrive charges per user, so cost tracks team size.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Лайт | 14 долларов США/пользователь/месяц | Solo sellers tracking new deals |
| Рост | 24 доллара США/пользователь/месяц | Small teams that need automation |
| Премиум | 49 долларов США/пользователь/месяц | Teams needing forecasting and projects |
| Окончательный | 69 долларов США/пользователь/месяц | Большие команды с безопасность потребности |
Pricing verified July 2026.
Бесплатная пробная версия: Yes. Pipedrive offers a 14-day trial with no credit card required.
Гарантия возврата денег: Pipedrive refunds unused time on annual plans in most regions.
📌 Примечание: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Основные преимущества Pipedrive
Вот почему Pipedrive заслуживает внимания:
- Визуализация воронки продаж: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- Неограниченное количество контактов: Every plan holds unlimited records. Your data grows without a surprise invoice.
- Более 400 интеграций: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- ИИ CRM: Surfaces which prospects deserve attention first.
- Подробная информация: Dashboards track win rates by sales stage and rep.
Что заметила наша команда
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Преимущества и недостатки Pipedrive
✅ Плюсы
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- Более 400 интеграций со сторонними сервисами через Marketplace.
- Mobile app works offline for scheduling and customer records
❌ Минусы
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- Отсутствует встроенная система выставления счетов и обработки платежей.
Сравнение характеристик
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific бизнес потребности.
| Особенность | Кеап | Пайпдрайв |
|---|---|---|
| Начальная цена | 299 долларов в месяц | 14 долларов США/пользователь/месяц |
| Бесплатный план | ❌ | ❌ |
| Визуализация воронки продаж | ✅ | ✅ |
| Неограниченное количество контактов | ❌ | ✅ |
| Автоматизация маркетинга | ✅ | ✅ |
| Целевые страницы | ✅ | ❌ |
| Выставление счетов и платежи | ✅ | ❌ |
| Встроенные интеграции | ❌ | ✅ 400+ |
| Offline Mobile Access | ❌ | ✅ |
| Лучше всего подходит для | Компании, ориентированные на маркетинг | Команды, ориентированные на продажи |
1. Управление воронкой продаж
Кеап: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
Pipedrive: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. Управление контактами
Кеап: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
Pipedrive: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. Управление потенциальными клиентами
Кеап: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
Pipedrive: A separate Leads Входящие keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. Автоматизация маркетинга
Кеап: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
Pipedrive: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. Email-маркетинг
Кеап: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
Pipedrive: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
Кеап: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
Pipedrive: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. Функции ИИ
Кеап: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
Pipedrive: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. Отчетность и аналитика
Кеап: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
Pipedrive: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. Интеграции
Кеап: Keap leans on Zapier to reach outside apps. Email and текст messaging are native, but native connections to other tools are limited.
Pipedrive: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Кеап | Пайпдрайв |
|---|---|---|
| Вход | 299 долларов в месяц (при годовой оплате) | Лайт: 14 долларов США/пользователь/месяц |
| Середина | ❌ Single tier | Рост: 24 доллара США/пользователь/месяц |
| Передовой | ❌ Single tier | Премиум-подписка: 49 долларов США/пользователь/месяц |
| Вершина | ❌ Single tier | Ultimate: 69 долларов США/пользователь/месяц |
| Billing basis | Users and contacts | Users only |
Кеап: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
Pipedrive: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Пайпдрайв | Starts at $14 per seat |
| Визуальное отслеживание сделок | Пайпдрайв | Канбан-доска с функцией перетаскивания |
| Landing pages and billing | Кеап | Both are built in |
| Обширная база данных контактов | Пайпдрайв | Неограниченное количество контактов на всех тарифных планах. |
| Глубокая автоматизация маркетинга | Кеап | Branching visual sequences |
| Простая в настройке настройка для начинающих. | Пайпдрайв | Более короткий период обучения |
💰 Ваш бюджет
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 Ваш технологический стек
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 Ваш процесс продаж
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 Ваш уровень опыта
Both platforms need setup time. Keap’s deeper automation creates more рано confusion for teams without a marketing specialist.
🆓 Бесплатные пробные версии и демо-версии
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 Варианты поддержки
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Keap на Pipedrive?
✅ Что вы получите:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ Что вы потеряете:
- Встроенная система выставления счетов и обработки платежей.
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 Как переключиться:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Переходите с Pipedrive на Keap?
✅ Что вы получите:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ Что вы потеряете:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 Как переключиться:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Пайпдрайв |
| 🚀 Воронка продаж | Пайпдрайв |
| 📣 Автоматизация маркетинга | Кеап |
| 🎯 Управление контактами | Пайпдрайв |
| 👶 Простота использования | Пайпдрайв |
| 🔌 Интеграции | Пайпдрайв |
| 💳 Billing & Landing Pages | Кеап |
| 🏆 Общий победитель | Пайпдрайв |
🏆 ПОБЕДИТЕЛЬ: PIPEDRIVE
Компания Pipedrive одержала победу в 5 из 7 категорий.
Лучше всего подходит для: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap stacks up against other competitors:
Кип побеждает по следующим пунктам: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot побеждает по следующим показателям: A usable free tier, far deeper reporting, a much larger app marketplace
Кип побеждает по следующим пунктам: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
ActiveCampaign побеждает по: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Кип побеждает по следующим пунктам: Cleaner interface, steadier support, less setup work for a single business
GoHighLevel побеждает по: Agency sub-accounts, white labelling, lower cost per client managed
Больше информации о Pipedrive в сравнении с другими сервисами.
Here is how Pipedrive stacks up against other competitors:
Pipedrive побеждает в следующих условиях: Setup speed measured in hours, flat per-seat cost, no admin specialist required
Salesforce побеждает по: Custom object modelling, territory management, enterprise governance controls
Pipedrive побеждает в следующих условиях: Purpose-built deal stages, sales forecasting, email sync out of the box
В понедельник CRM-системы добились успеха в следующих областях: Cross-department boards, flexible column types, project work beside sales work
Pipedrive против Freshsales CRM
Pipedrive побеждает в следующих условиях: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
CRM-система Freshsales выигрывает по следующим параметрам: A free starting tier, bundled phone and chat, tighter Freshworks suite links
Часто задаваемые вопросы
Что лучше, чем Keap?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Какая CRM-система лучше, чем Pipedrive?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Для чего нужен Keap?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Как теперь называется компания Infusionsoft?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Почему бы не использовать Pipedrive?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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