⚡ 간단 평가:
- 가격: Keap costs $299/month billed annually. Pipedrive starts at $14/user/month.
- 다음과 같은 경우에 가장 적합합니다: Keap suits marketing 오토메이션, landing pages and invoicing. Pipedrive suits sales pipeline management.
- 주요 차이점: Keap bundles email marketing and payments. Pipedrive focuses on deal tracking with 400+ third party integrations.
- 저희가 선택한 제품: 대부분의 경우 파이프드라이브 소규모 사업체, thanks to per-user pricing and unlimited contacts.
Keap and Pipedrive both call themselves CRM software.
하지만 그것들은 서로 다른 두 가지 용도로 만들어졌습니다.
Pipedrive was built by salespeople to move deals forward.
Keap was built to run marketing efforts and billing too.
That single difference decides which one fits your 사업.
개요
This Keap vs Pipedrive guide covers pricing, features and ease of use.
We also break down who each crm system works best for.
저희 필진은 두 플랫폼 모두에서 직접 시간을 보내며 작업을 진행했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Everything else comes from published specs, documentation and G2 reviews.
Keap이란 무엇인가요?
Keap is a CRM and marketing automation platform for small businesses.
It was known as Infusionsoft before the company rebranded.
The platform combines contact management with email marketing and payments.
You also get landing pages, web forms and built-in invoicing.
Most clients pick it to replace three or four separate tools.
Here is a quick overview of how the platform works in practice.
킵
Keap runs your crm, email marketing and billing from one account. Best for owners who want automation without stitching other tools together.
가격 유지
Keap keeps its pricing simple with one published tier.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Small teams that need crm plus marketing in one account |
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무료 체험: Yes. Keap offers a 14-day trial with no credit card required.
환불 보장: Keap’s refund terms depend on your contract length. Check before you buy.
📌 메모: Keap’s pricing scales with both users and contacts. Extra contacts and some add ons cost more, and pricing does not include the required onboarding service fee.
⚠️ Pricing conflict: Our research notes a Pro plan near $159/month for two users, but our verified 데이터 lists $299/month billed annually. Confirm current rates with the Keap support team before signing.
Keap의 주요 이점
Here is what makes Keap worth considering:
- 자동화 빌더: Visual sequences handle lead nurturing and task creation. You can build complex workflows without code.
- 이메일 마케팅: Broadcasts, follow-ups and stunning templates ship with the platform. No second tool needed.
- Landing Pages and Web Forms: Capture new leads and push them straight into your crm system.
- 청구 및 결제: Send quotes and collect card payments in the same account. Useful for recurring revenue models.
- 최신 인터페이스: Keap’s layout is designed to feel current, which helps new users adapt quickly.
- 모바일 앱: Add lead information and send appointment links from your phone.
- Keap AI: Drafts email copy and speeds up campaign setup.
우리 팀이 발견한 점
우리의 작가 set up a Keap account and built a full campaign inside it. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- Combines crm, marketing automation, e-commerce and payment processing
- Built-in invoicing, landing pages and advanced email marketing
- Automation builder removes repetitive tasks from your sales process
- Interface feels modern and is easy for new users to adapt to
❌ 단점
- Pro plan caps contacts at 1,500 with extra charges beyond that
- Relies mainly on 자피어 instead of native third party integrations
- Required onboarding service adds a separate one-time cost
Pipedrive란 무엇인가요?
Pipedrive is sales-focused crm software built by salespeople for salespeople.
Its whole design pushes deals through a visual funnel.
A drag-and-drop Kanban board shows where every deal sits today.
You can see each pipeline stage at a glance.
That visual clarity is why sales teams call it a great tool.
This walkthrough shows the deal board and 보고 활동 중.
🏆 우승: Pipedrive
Pipedrive offers unlimited contacts on every plan and 400+ marketplace integrations. Built for teams that live inside their sales pipeline.
Pipedrive 가격 책정
Pipedrive charges per user, so cost tracks team size.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 라이트 | 사용자당 월 14달러 | Solo sellers tracking new deals |
| 성장 | 사용자당 월 24달러 | Small teams that need automation |
| 프리미엄 | 사용자당 월 49달러 | Teams needing forecasting and projects |
| 궁극적인 | 사용자당 월 69달러 | 더 큰 팀과 함께 보안 필요함 |
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무료 체험: Yes. Pipedrive offers a 14-day trial with no credit card required.
환불 보장: Pipedrive refunds unused time on annual plans in most regions.
📌 메모: Every tier includes unlimited contacts. Only user seats raise your bill, which keeps costs predictable in previous years and today.
⚠️ Pricing conflict: Some sources list an Essential plan at $14.90/user/month. Our verified data shows Lite at $14/user/month. Rates also shift with annual versus monthly billing.
Pipedrive의 주요 이점
Pipedrive를 고려해 볼 만한 이유는 다음과 같습니다.
- 시각적 판매 파이프라인: Drag a deal to the next stage in one motion. Nothing gets lost between steps.
- 무제한 연락처: Every plan holds unlimited records. Your data grows without a surprise invoice.
- 400개 이상의 연동 기능: The Marketplace connects Pipedrive to other tools and automates handoffs.
- Email Sync: Gmail and Outlook threads appear inside the deal, so relevant information stays in one place.
- Offline Mobile Access: Schedule activities and review customer records without signal.
- AI CRM: Surfaces which prospects deserve attention first.
- 상세 분석: Dashboards track win rates by sales stage and rep.
우리 팀이 발견한 점
Our writer ran a live pipeline in Pipedrive for several weeks of client work. Here is what stood out:
Pipedrive의 장점 및 단점
✅ 장점
- Visual drag-and-drop board shows exactly where every deal stands
- Unlimited contacts on all plans with no extra charge
- 마켓플레이스를 통해 400개 이상의 타사 서비스와 연동 가능
- Mobile app works offline for scheduling and customer records
❌ 단점
- Marketing features are thinner than a dedicated automation platform
- The minimal interface still takes time to learn properly
- 자체적인 송장 발행 또는 결제 처리 기능은 없습니다.
기능 비교
Below is a quick overview of how both crm systems compare. We look at nine areas plus cost, so you can spot the best fit for your specific 사업 필요.
| 특징 | 킵 | 파이프드라이브 |
|---|---|---|
| 시작 가격 | 월 299달러 | 사용자당 월 14달러 |
| 무료 플랜 | ❌ | ❌ |
| 시각적 판매 파이프라인 | ✅ | ✅ |
| 무제한 연락처 | ❌ | ✅ |
| 마케팅 자동화 | ✅ | ✅ |
| 랜딩 페이지 | ✅ | ❌ |
| 청구 및 결제 | ✅ | ❌ |
| 네이티브 통합 | ❌ | ✅ 400개 이상 |
| Offline Mobile Access | ❌ | ✅ |
| 가장 적합한 대상 | 마케팅 주도형 비즈니스 | 영업 주도 팀 |
1. 영업 파이프라인 관리
킵: Keap gives you a working sales pipeline with stages you can rename and reorder. It handles the basics well, but the board is less central to the product than in a sales-first crm.
파이프드라이브: Sales pipeline management is the entire point here. Drag a card to the next stage and the activity list updates, so nothing sits idle without a follow-up.
2. 연락처 관리
킵: Contact records hold tags, notes and full campaign history. The catch is the contact cap. The Pro plan includes 1,500 contacts, with extra charges above that.
파이프드라이브: Every plan carries unlimited contacts. Lead information sits next to the deal, so reps see relevant information without switching screens.
3. 리드 관리
킵: Lead management runs through tags and automated sequences. New leads from web forms drop straight into a nurture track without manual sorting.
파이프드라이브: A separate Leads 받은편지함 keeps unqualified prospects out of your main board. Projects Management then tracks delivery after the deal closes.
4. 마케팅 자동화
킵: This is Keap’s strongest card. The visual builder chains triggers, waits and branches into complex workflows that cover both sales and marketing.
파이프드라이브: Automation focuses on sales tasks: assign an owner, create a task, move a deal. Easy Campaigns adds basic marketing without the depth Keap offers.
💡 Worth knowing: One industry report found that respondents who automated their sales and marketing tasks were 16% more likely to hit targets.
5. 이메일 마케팅
킵: You get segmentation, broadcasts and stunning templates built in. For businesses running real marketing efforts, this removes a separate subscription.
파이프드라이브: Email marketing exists but stays light. It works for simple newsletters, not for layered lifecycle campaigns.
6. Landing Pages and Documents
킵: Landing pages and web forms are native. You can run lead generation campaigns without buying a page builder.
파이프드라이브: Instead of landing pages, you get Documents and Templates for quotes and proposals. It serves the closing stage rather than the top of funnel.
7. AI 기능
킵: Keap AI writes email copy and suggests campaign structures. It saves time on drafting rather than on forecasting.
파이프드라이브: The AI CRM assistant ranks deals by likely outcome and suggests the next action. That keeps reps on the deals with real momentum.
8. 보고 및 분석
킵: Reports lean toward campaign performance and revenue, which fits businesses tracking recurring revenue from subscriptions.
파이프드라이브: Detailed Insights builds custom dashboards for conversion by pipeline stage, rep and source. Managers can track forecast accuracy against business goals.
9. 통합
킵: Keap leans on Zapier to reach outside apps. Email and 텍스트 messaging are native, but native connections to other tools are limited.
파이프드라이브: The Marketplace lists over 400 third party integrations. Gmail and Outlook sync directly, so email conversations sit inside the crm.
10. 가격 및 비용
요금제를 나란히 비교해 보겠습니다.
| 계획 | 킵 | 파이프드라이브 |
|---|---|---|
| 기입 | 월 299달러 (연간 청구) | Lite 버전: 사용자당 월 14달러 |
| 중간 | ❌ Single tier | 성장: 사용자당 월 24달러 |
| 고급의 | ❌ Single tier | 프리미엄: 사용자당 월 49달러 |
| 맨 위 | ❌ Single tier | Ultimate 버전: 사용자당 월 69달러 |
| Billing basis | Users and contacts | Users only |
킵: At $299/month billed annually, Keap prices like a bundle rather than a crm. If it replaces your email tool, page builder and invoicing app, the math can work.
파이프드라이브: A three-person team on Growth pays $72/month. That gap is why Pipedrive is the cheaper pick for most small teams in the crm market.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 예산 | 파이프드라이브 | Starts at $14 per seat |
| 시각적 거래 추적 | 파이프드라이브 | 드래그 앤 드롭 칸반 보드 |
| Landing pages and billing | 킵 | Both are built in |
| 대규모 연락처 데이터베이스 | 파이프드라이브 | 모든 요금제에서 무제한 연락 가능 |
| 심층 마케팅 자동화 | 킵 | Branching visual sequences |
| 초보자에게 친숙한 설정 | 파이프드라이브 | 학습 곡선이 더 짧음 |
💰 예산
Pipedrive costs less until your team grows past a dozen seats. Keap only makes financial sense when it replaces several other subscriptions.
🔌 사용 중인 기술 스택
Pipedrive connects natively to hundreds of apps, including Gmail and Outlook. Keap routes most connections through Zapier, which adds a step.
📝 귀사의 영업 프로세스
If reps live in a pipeline all day, Pipedrive helps them stay organized. If marketing drives most revenue, Keap fits better.
🎓 귀하의 경험 수준
Both platforms need setup time. Keap’s deeper automation creates more 일찍 confusion for teams without a marketing specialist.
🆓 무료 체험 및 데모
Both offer 14-day trials. Load real customers and run one live campaign before you commit.
🛟 지원 옵션
Support quality matters because a stalled crm blocks the whole company. Both vendors run a knowledge base with troubleshooting advice and an active user community.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 전환 시 기대할 수 있는 사항은 다음과 같습니다.
🔄 Keap에서 Pipedrive로 전환하시나요?
✅ 얻게 될 이점:
- Unlimited contacts with no per-record charges
- Over 400 native integrations instead of Zapier workarounds
- A far lower monthly bill for small teams
❌ 잃게 될 것:
- 내장형 송장 발행 및 결제 처리 기능
- Native landing pages and web forms
- Branching marketing sequences with full email segmentation
📋 전환 방법:
- Export contacts, deals and notes from Keap as CSV files
- Create your Pipedrive account and map pipeline stages first
- Import the data, then reconnect Gmail and your billing app
🔄 Pipedrive에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- Marketing automation, invoicing and e-commerce in one login
- Landing pages and forms that feed your crm directly
- Advanced email campaigns with reusable templates
❌ 잃게 될 것:
- Unlimited contacts and predictable per-seat pricing
- The 400+ integration Marketplace
- Offline mobile access to deals and activities
📋 전환 방법:
- Export deals and contacts from Pipedrive
- Book Keap’s onboarding session and set up tags
- Import records, then rebuild automations one campaign at a time
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and small sales teams. We did not test enterprise permissions, custom API builds, or migration from legacy crm systems with millions of records. Our notes reflect the July 2026 versions of both platforms. If you manage a 50-seat sales floor, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 파이프드라이브 |
| 🚀 영업 파이프라인 | 파이프드라이브 |
| 📣 마케팅 자동화 | 킵 |
| 🎯 연락처 관리 | 파이프드라이브 |
| 👶 사용 편의성 | 파이프드라이브 |
| 🔌 통합 | 파이프드라이브 |
| 💳 Billing & Landing Pages | 킵 |
| 🏆 종합 우승 | 파이프드라이브 |
🏆 우승: PIPEDRIVE
Pipedrive가 7개 부문 중 5개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Sales-led teams, small businesses on a budget, and anyone who wants the ability to see every deal at a glance.
Keap and Pipedrive are not really the same product. Keap is a marketing engine with a crm attached. Pipedrive is a sales tracker that stays out of your way.
Keap is fantastic if you need automated campaigns, landing pages and billing under one roof. That bundle earns its price for marketing-led businesses.
For everyone else, Pipedrive is the better choice. It costs less, scales cleanly, and belongs on any shortlist of the best CRMs for growing teams.
Keap 비교에서 더 많은 내용
Here is how Keap stacks up against other competitors:
Keap은 계속해서 승리합니다: Native invoicing, simpler single-tier pricing, faster campaign setup for solo owners
HubSpot이 다음 분야에서 우위를 차지했습니다: A usable free tier, far deeper reporting, a much larger app marketplace
Keap은 계속해서 승리합니다: Built-in payments, quote-to-invoice flow, appointment booking inside the same account
액티브캠페인 승리 항목: Cheaper entry pricing, stronger deliverability tooling, more granular audience segmentation
Keap은 계속해서 승리합니다: Cleaner interface, steadier support, less setup work for a single business
고하이레벨 승리 항목: Agency sub-accounts, white labelling, lower cost per client managed
Pipedrive 비교
Here is how Pipedrive stacks up against other competitors:
Pipedrive는 다음 항목에서 승리했습니다: Setup speed measured in hours, flat per-seat cost, no admin specialist required
세일즈포스 승리 항목: Custom object modelling, territory management, enterprise governance controls
Pipedrive는 다음 항목에서 승리했습니다: Purpose-built deal stages, sales forecasting, email sync out of the box
월요일 CRM 주요 성과: Cross-department boards, flexible column types, project work beside sales work
Pipedrive는 다음 항목에서 승리했습니다: A larger marketplace, cleaner pipeline view, more mature reporting dashboards
Freshsales CRM이 다음 항목에서 우위를 차지했습니다: A free starting tier, bundled phone and chat, tighter Freshworks suite links
자주 묻는 질문
Keap보다 더 나은 것은 무엇일까요?
For sales-first teams, Pipedrive is better on price and pipeline visibility. HubSpot suits businesses wanting a free tier. The right answer depends on whether marketing or selling drives your revenue.
Pipedrive보다 더 나은 CRM은 무엇인가요?
None wins outright. Salesforce beats it on enterprise customisation, HubSpot on free features, and Keap on marketing depth. For small teams tracking deals, Pipedrive remains hard to beat.
Keap은 무엇에 유용합니까?
It suits owners who want automated campaigns, landing pages, invoicing and payments in one system. Service businesses with repeat billing get the most value from that bundle.
Infusionsoft는 현재 어떤 이름으로 불리나요?
Infusionsoft is now called Keap. The company rebranded and folded the old product line into the current platform, which still includes the same automation heritage.
Pipedrive를 사용하지 않을 이유가 무엇인가요?
Skip it if you need native landing pages, invoicing or advanced marketing sequences. Costs also climb quickly once seat count grows, since billing is entirely per user.
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