Keap vs Pipedrive: Choose the Right CRM for Growth in 2025

에 의해서 | Last updated Oct 5, 2025

우승자
구입
4.6
  • 자동화 빌더
  • 강한 고객 관계 관리(CRM)
  • 이메일 및 문자 마케팅
  • 멋진 랜딩 페이지
  • 판매 파이프라인
  • 무료 체험 가능
  • 유료 플랜은 $249부터 시작합니다
준우승
파이프드라이브
3.6
  • 리드 관리
  • 거래 맞춤 설정
  • 파이프드라이브 프로젝트
  • 파이프드라이브 캠페인
  • 강력한 분석
  • 무료 체험 가능
  • 유료 플랜은 $14부터 시작합니다
Keap vs Pipedrive

올바른 것을 선택하다 고객 관계 관리(CRM) can feel like navigating a maze.

Do you need something simple or a full-blown marketing machine? Two popular options often pop up: 구입했다 and Pipedrive.

Both help you manage contacts and track leads, but they each have a unique flavor.

In this post, we’ll break down the key differences between Keap vs Pipedrive to help you decide which one will fuel your 사업 growth.

개요

To give you the most accurate comparison, we’ve spent weeks testing both Keap and Pipedrive.

We dove deep into their features, explored their pricing plans, and even compared customer support experiences.

Now, we’re sharing our findings to help you 만들다 an informed decision.

CRM 구매
4.65점 만점에

Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.

가격: You can try it for free. Paid plan starts at $249/month

주요 특징:

  • 이메일 마케팅
  • 고객 관계 관리(CRM)
  • Sales and Marketing Automation
파이프드라이브 로고
3.65점 만점에

원한다 고객 관계 관리(CRM) that’s easy to use and helps you close more deals? Start your free Pipedrive today!

가격: It has a free trial. The premium plan starts at $14/month.

주요 특징:

  • Visual sales pipelines
  • Customizable reports
  • Mobile app

What is Keap?

Keap is like that friend who’s always got your back and helps you get things done.

It’s an all-in-one 고객 관계 관리(CRM), which means it combines sales and marketing tools in one place.

Think of it as your command center for attracting leads, nurturing them, and turning them into loyal customers.

또한 우리가 가장 좋아하는 것을 탐색하세요 Keap alternatives

Keap CRM이란 무엇인가요?

우리의 견해

CRM 구매

구입했다 is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.

주요 이점

  • 내장된 이메일 마케팅: 대상 고객에게 타겟팅된 이메일을 보내세요.
  • 사용하기 쉬운 자동화: 후속 메시지 전송, 리드 할당 등의 작업을 자동화합니다.
  • 영업 파이프라인 관리: 거래를 추적하고 기회를 파악하세요.
  • 전자상거래 통합: Keap을 온라인 매장과 연결하여 주문과 고객을 관리하세요.

가격

Keap은 무료 체험판과 간단한 가격 구조를 제공하여 쉽게 시작할 수 있도록 도와줍니다.

  • 간단한 계획: 월 249달러(연간 청구)부터 시작하며 2명의 사용자와 1,500개의 연락처를 제공합니다.
구매 가격

장점

  • 소규모 사업체에 적합합니다.
  • 배우고 사용하기 쉽습니다.
  • 강력한 이메일 마케팅 도구.
  • 뛰어난 자동화 기능.

단점

  • 성장할수록 비용이 많이 들 수 있습니다.
  • 사용자 정의 옵션이 제한적입니다.
  • 대기업에는 적합하지 않습니다.

What is Pipedrive?

Ever wish you had a crystal ball to see your sales future?

Pipedrive is pretty close! It’s a 고객 관계 관리(CRM) that focuses on your sales pipeline.

Think of it as a visual map of all your deals, where you can track progress and identify opportunities.

또한 우리가 가장 좋아하는 것을 탐색하세요 Pipedrive alternatives

파이프드라이브 홈페이지

우리의 견해

파이프드라이브 로고

Pipedrive는 영업 중심 기업에 적합한 솔루션입니다. 사용자 친화적이고, 시각적으로 매력적이며, 유용한 기능들이 가득합니다. 10점 만점을 주지 못하는 유일한 이유는 저렴한 요금제에 몇 가지 제약이 있기 때문입니다.

주요 이점

  • 판매에 레이저 집중: Pipedrive는 더 많은 거래를 성사시키는 데 도움이 되도록 만들어졌습니다.
  • 시각적 파이프라인 관리: 각 거래의 현재 상황을 정확히 확인하세요.
  • 강력한 자동화: 이메일 발송, 약속 일정 예약 등의 작업을 자동화합니다.
  • 24시간 연중무휴 지원: 필요할 때마다 도움을 받으세요.

가격

  • 필수적인: 사용자당 월 14달러.
  • 고급의: 사용자당 월 24달러.
  • 전문적인: 사용자당 월 49달러.
  • : 사용자당 월 59달러.
  • 기업: 사용자당 월 79달러.
파이프드라이브 가격

장점

  • 사용하기 쉽고 탐색하기 쉽습니다.
  • ニーズ。
  • 강력한 자동화 기능.
  • 우수한 고객 지원.

단점

  • 하위 요금제에서는 사용자 정의가 제한적입니다.
  • 대규모 팀의 경우 비용이 많이 들 수 있습니다.
  • 보고가 더 강력해질 수 있습니다.

기능 비교

We now provide a quick overview of how these best crms stack up against each other.

This direct comparison will help you match the platform’s capabilities to your specific business needs and business goals.

1. Sales Pipeline Management

  • Pipedrive: Its visual interface simplifies sales pipeline management. This helps users stay organized and easily move a deal to the next stage. The focus on the sales stage ensures no deal is lost.
  • Keap: It also provides robust pipeline tracking, integrated as part of its all-in-one solution.

2. Marketing Automation

  • Keap: It is a fantastic great tool for deep marketing 오토메이션. You can build complex workflows and automate hundreds of tasks. This automation ability is central to Keap’s design.
  • Pipedrive: Pipedrive offers more limited native automation, typically requiring add-ons or third-party integrations.

3. Lead Generation and Web Forms

  • Keap: Includes built-in landing pages and customizable web forms for effective lead generation. This is key for boosting marketing efforts. You collect lead information seamlessly, turning prospects into new leads.
  • Pipedrive: Requires an add-on purchase for similar capabilities, often via third-party tools.

4. Contact Management and Client Focus

  • Keap: Excels at contact management, focusing on the client. It ensures you have relevant information to personalize communication.
  • Pipedrive: Provides a quick overview of every interaction tied to a sales account. This helps reduce confusion and helps you stay organized.

5. Sales Process Visualization

  • Pipedrive: Its core strength is visualizing the entire sales process. The clear view of the pipeline stage helps teams prioritize activities and generate new deals. This focus makes it ideal for teams focused purely on B2B sales.
  • Keap: Offers pipeline visualization, but it is not the primary feature focus like it is in Pipedrive.

6. Ease of Use and Learning Curve

  • Pipedrive: Famous for its simple interface and low learning curve for a new 사용자.
  • Keap: Offers much more functionality, leading to a steeper learning curve. Pipedrive is a best fit for sales teams prioritizing speed and simplicity.

7. Integrations and Ecosystem

  • Keap: While a true all-in-one solution, it supports extensive integrations with other tools.
  • Pipedrive: It relies on third-party integrations to expand beyond sales. It has excellent native integration with Gmail. The competitive market demands this flexibility.

8. Reporting and Forecasting

  • Pipedrive: Excels at forecasting based on sales pipeline management.
  • Keap: Its 보고 is broader. It allows you to compare current marketing efforts and sales metrics against previous years to monitor recurring revenue. You can also track the quality of new leads captured in the reports.

9. Feature Depth and Company Needs

  • Keap: Best for a small company looking for a single platform to handle everything. It provides stunning templates for email campaigns and deep marketing automation.
  • Pipedrive: Its specialization in the sales process makes it ideal for teams with simpler specific business needs.

What to Look For When Choosing a CRM Tool?

  • 귀하의 예산: CRM pricing can vary wildly. Figure out what you can comfortably afford.
  • Your team’s tech skills: Some CRMs are more complex than others. Choose one that matches your team’s abilities.
  • Specific features: Do you need built-in email marketing? Or maybe advanced reporting is a must-have? Make a list of your non-negotiables.
  • Free trials: Most CRMs offer free trials. Take advantage of these to test-drive before you buy!
  • 확장성: Think about your future needs. Will the CRM grow with your business?
  • 고객 지원: Look for a CRM provider with excellent customer support in case you need assistance.

최종 판결

So, which CRM comes out on top in this Pipedrive vs Keap showdown?

For us, it’s Keap! Why? It’s super easy to use and has a really clear way of showing your sales pipeline. Plus, it’s way more affordable, especially when you’re just starting.

That doesn’t mean Pipedrive is bad.

It’s a powerful CRM system with tons of features. But it can be a bit overwhelming and pricey, especially if you’re new to CRM software.

We’ve spent years testing different CRMs. We know what works and what doesn’t.

Keap’s simple design and focus on sales make it a winner for businesses that want to grow without breaking the bank.

Remember, both offer free trials. Give them a shot and see which one clicks for you!

More of Keap

Here’s a comparison of Keap with various alternatives:

  • Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
  • 구입했다 고하이레벨: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
  • Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
  • Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
  • Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
  • Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
  • Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing.  specializes in outbound sales outreach and lead generation.
  • Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. 클릭업 is a versatile project management tool that can be configured as a CRM.
  • Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
  • Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. 캡슐 CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
  • Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
  • Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
  • Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
  • Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.

More of Pipedrive

Here’s a comparison of Pipedrive against other CRM software:

  • Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
  • 파이프드라이브 고하이레벨: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
  • Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
  • Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
  • Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
  • Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
  • Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
  • Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. 클릭업 is a versatile work management platform that can also be used as a CRM and offers broader project management.
  • Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
  • Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
  • Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
  • Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
  • Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
  • Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.

자주 묻는 질문

Is Keap or Pipedrive better for small businesses?

Pipedrive is generally better for 중소기업 due to its lower price point and ease of use. Keap can be a good choice for small businesses with complex needs and the budget for a more robust solution.

Do Keap and Pipedrive offer month-to-month plans?

While both offer 14-day free trials, their paid plans are 연간 청구. This means you’ll typically pay for a full year of service upfront.

Can I import my existing contacts into Keap and Pipedrive?

Yes, both CRMs allow you to easily import your existing contact 데이터 from spreadsheets or other CRM systems.

Do Keap and Pipedrive have mobile apps?

Yes, both offer mobile apps for 아이폰 OS and Android devices so that you can access your CRM data on the go.

Which CRM has better customer support?

Both Keap and Pipedrive offer good customer support. However, Keap is known for its exceptional support team, which offers various options like phone, email, and live chat.

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