Zoho Social Review: Best Social Media Tool in 2024?

Tired of juggling multiple social media accounts and platforms?

It’s a struggle to keep up with posting, engaging, and analyzing across different networks.

Zoho Social promises to simplify your life.

Let’s dive deep into Zoho Social and see if it’s the best réseaux sociaux management solution for 2024!

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What is Zoho Social?

Zoho Social is like a command center for all your social media activities.

Imagine having a tool that helps you manage multiple social media accounts, like Facebook, Twitter, and Instagram, all in one place.

That’s Zoho Social! It helps you schedule posts, track your brand mentions, and see how well your social media campaigns are performing.

Think of it as a way to organize and boost your active social media presence.

There’s even a Zoho Social mobile app so you can stay connected wherever you go!

Who Created Zoho Social?

Zoho Social was created by Zoho Corporation, a company founded by Sridhar Vembu back in 1996.

They’re all about making powerful yet user-friendly software.

Zoho saw that social media managers were struggling to keep up with multiple social channels.

So, they built Zoho Social to help people immédiatement publish posts, track engagement, and get a handle on their social media strategy.

Plus, it works seamlessly with other Zoho apps, making it a great choice for businesses already in the Zoho ecosystem.

Top benefits of Zoho Social

• Manage multiple social media accounts from one place: No more switching between Facebook, Twitter, Instagram, and other platforms. Zoho Social lets you handle them all under one roof.
• Powerful scheduling features: With robust scheduling tools, you can plan your social media calendar for weeks or even months. The publishing queue gives you a clear picture of what’s scheduled and when.
• Monitor your brand with ease: Keep tabs on hashtags & mentions related to your brand to address customer inquiries or join conversations quickly.
• Boost engagement with smart scheduling: Zoho Social helps you schedule posts at the optimal time to reach the right audience and boost engagement.
• Track performance with custom reports: Get detailed insights into how the social media campaigns are performing with pre-built and custom reports. Your données is automatically synced from all your connected accounts.
• Stay connected on the move: The Zoho Social mobile app lets you manage your social media presence even when you’re on the move. You can add posts, respond to comments, and track performance anytime, anywhere.
• Integrate with other Zoho apps: If you’re already using other Zoho apps, Zoho Social integrates seamlessly, giving you even more control over your entreprise processus.
• Interface conviviale : Zoho Social’s clean and intuitive interface makes it a breeze to use, even if you’re new to social media management tools.
• Great value for money: Zoho Social offers a lot of features at a competitive price, making it a great solution for businesses of all sizes.
• Generate new leads: With its ability to monitor mentions and track engagement, Zoho Social can help you identify potential leads & turn them into customers.

Best Features of Zoho Social

What truly sets Zoho Social apart from the competition are its unique features designed to streamline your workflow and boost your social media performance.

Let’s take a closer look at some of these standout features that make Zoho Social a top choice for social media managers:

1. CRM

Zoho Social’s seamless integration with Zoho CRM allows you to turn social media interactions into potential leads.

You can track social media conversations, identify potential customers, and add them directly to your CRM.

This helps you nurture relationships and convert followers into paying customers.

2. Bigin

Bigin is a simplifié CRM designed for small businesses.

Zoho Social’s integration with Bigin helps you manage customer relationships and track social media interactions in a streamlined way.

You can capture leads from social media, track conversations, and provide personalized support – all from within Bigin.

3. Marketing Automation

Zoho Social integrates with Zoho’s marketing automation tools to help you streamline your campaigns.

This great feature allows you to manage lead generation and nurturing, and track customer journeys.

It helps you identify which social media posts and campaigns are yielding the best results, providing a clear picture of your overall marketing efforts.

4. Landing Page Builder

With Zoho’s Landing Page Constructeur, you can create and publish high-converting landing pages.

You can easily connect these pages to your social media campaigns to capture leads directly from your social media channels.

It’s an excellent way to turn social media engagement into a measurable return.

5. Zoho Community Spaces

This feature helps you build and manage online communities.

You can use it to create a space for customers to share feedback, ask questions, and engage with your brand.

This helps you build brand loyalty, reduce the burden on your customer service team, and gain valuable insights from your audience.

6. SalesIQ

SalesIQ is a live chat and visitor tracking tool.

Its integration with Zoho Social allows you to see which social media channels are driving traffic to your website.

You can then use this data to focus on the channels that are bringing in the most valuable visitors, and instantly publish posts that align with what’s working best.

7. Zoho Domains

With Zoho Domains, you can manage your website’s domain name right from within your Zoho account.

This provides a clean design and a central point for managing your online brand.

While not a direct social media feature, it supports your entire online presence.

8. Service Plus

Service Plus is Zoho’s customer service management platform.

The integration with Zoho Social helps you manage customer inquiries and support tickets that come in from social media.

It ensures you don’t miss any messages or mentions on a daily basis and helps you deliver a consistent customer experience.

9. Zoho Project Plus

Zoho Project Plus is a project management tool.

By integrating with Zoho Social, it helps you can manage your social media campaigns as full-fledged projects.

You can assign tasks, set deadlines, and collaborate with your team all from one platform, making sure your scheduled posts and other content are delivered on time.

Tarifs

Avantages et inconvénients

Understanding the strengths and weaknesses of any tool helps you make an informed decision.

So, let’s explore the good and the not-so-good about Zoho Social.

Alternatives to Zoho Social

• Sprout Social: Découvrez des informations plus approfondies sur les médias sociaux et favorisez la collaboration au sein de l'équipe grâce à ses analyses complètes et à ses fonctionnalités robustes.
• Socialpilot: Profitez de plans économiques sans sacrifier les puissantes capacités de planification, y compris les options efficaces de publication en masse.
• Envoyable: La gestion des médias sociaux se fait facilement grâce à son interface intuitive et à ses intégrations transparentes avec de nombreux outils de marketing.
• Studio de contenu: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Informations limitées - cherchez à savoir s'il propose des fonctionnalités uniques ou un modèle de tarification adapté à des besoins spécifiques en matière de médias sociaux).
• Agorapulse: Gérez efficacement votre présence sociale grâce à des outils d'écoute sociale performants et à une boîte de réception unifiée pour un engagement rationalisé.
• Tampon: Simplifiez la programmation de vos médias sociaux grâce à sa plateforme conviviale, idéale pour la diffusion directe de contenu.
• Arroseur arrosé: Sprinklr offre une suite complète d'outils pour les grandes organisations qui souhaitent une gestion avancée des médias sociaux et des solutions d'expérience client.
• Plus tard: Si votre stratégie s'appuie fortement sur du contenu visuel, notamment sur Instagram, Later propose des fonctionnalités de planification et de programmation spécialisées.
• Loomly: Améliorez votre flux de création de contenu grâce à son calendrier collaboratif et à des processus d'approbation de contenu efficaces pour les équipes.
• Flamber: (Informations limitées - cherchez à savoir s'il offre une fonction spécifique ou s'il s'adresse à un créneau particulier du marketing des médias sociaux).
• Metricool: Plongez au cœur de vos performances sur les médias sociaux et surveillez de près vos concurrents, souvent à un prix plus accessible.

Zoho Social Compared

• Zoho Social vs Sprout Social: Zoho – more affordable (Zoho users). Sprout – advanced analytics, listening, teams.
• Zoho Social vs Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
• Zoho Social vs Socialpilot: Zoho – cost-effective. Socialpilot – wider integrations, robust scheduling.
• Zoho Social vs Sendible: Zoho offers affordable basic features. Sendible offers comprehensive listening and reporting (agencies).
• Zoho Social vs Content Studio: Zoho – budget-friendly. Content Studio – content discovery, AI content.
• Zoho Social vs Heropost: Zoho – budget-friendly entry. Heropost – AI content, competitor intel.
• Zoho Social vs Agorapulse: Zoho – more affordable. Agorapulse – robust boîte de réception, listening.
• Zoho Social vs Buffer: Zoho – more features for the price. Buffer – simpler scheduling.
• Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr – enterprise-level.
• Zoho Social vs Later: Zoho – broader platform support. Later – visual content (Instagram).
• Zoho Social vs Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
• Zoho Social vs Blaze: Zoho’s affordability/integration are key. Blaze – robust scheduling, AI content.

Personal Experience with Zoho Social

As a social media manager, I was initially drawn to Zoho Social because of its clean and intuitive user interface.

Juggling multiple accounts across various platforms was becoming a nightmare, but Zoho Social streamlined everything.

Here are some key benefits my team and I experienced:

• Gestion centralisée : We could finally manage all our social media accounts from a single dashboard. No more jumping between different apps!
• Efficient Scheduling: The robust scheduling features allowed us to plan our content calendar and maintain a consistent posting schedule.
• Real-time Engagement: Monitoring mentions and comments across multiple platforms became a breeze, allowing us to respond promptly and engage with our audience.
• Performance Tracking: The analytics tools gave us valuable insights into our social media performance, helping us refine our strategy and make data-driven decisions.

Overall, Zoho Social significantly improved our social media workflow and helped us achieve better results.

Réflexions finales

Zoho Social is a powerful and user-friendly social media management toothache that simplifies the process of managing multiple social media accounts.

With robust scheduling, monitoring, and analytics features, it empowers businesses to boost engagement, track performance, and achieve their social media marketing goals.

The seamless integration with other Zoho apps & the ability to schedule posts for optimal times are standout features that further enhance its appeal.

If you’re searching for a comprehensive social media management solution that won’t break the bank, Zoho Social is definitely worth considering.

Give it a try and see how it can transform your social media presence.

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