Vous jonglez avec réseaux sociaux, right? It’s a mess.
You need a tool, but which one? SocialPilot vs Later? It’s a tough call.
Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.
You’re wasting precious hours on tasks that should be automatisé.
You’re losing potential engagement because you’re not posting consistently.
Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say.
Aperçu
To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.
This involved hands-on use across various réseaux sociaux platforms, evaluating their scheduling capabilities, analytics, and user interfaces.
We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.
Optimisez votre marketing sur les réseaux sociaux. Gérez 30 profils, analysez leurs performances et interagissez avec votre audience.
Tarification : Il existe une version gratuite. La version payante est disponible à partir de 30 $/mois.
Caractéristiques principales :
- Planification en masse
- Gestion de la clientèle
- Analyses approfondies
Le planificateur visuel et la fonction « Meilleur moment pour publier » de Later vous aident à optimiser votre contenu. Découvrez ses fonctionnalités dès aujourd'hui !
Tarification : Il propose un essai gratuit. Abonnement payant à partir de 16,67 $/mois.
Caractéristiques principales :
- Planificateur visuel
- Meilleur moment pour publier
- Lien vers ma bio
Qu'est-ce que SocialPilot ?
Considérez-le comme votre centre de commandement tout-en-un pour les médias sociaux.
It handles scheduling, analytics, and team collaboration.
Basically, it aims to simplify your social life.
Découvrez également nos favoris Alternatives à SocialPilot…
Notre avis
Envie de simplifier votre présence sur les réseaux sociaux ? Socialpilot vous propose des fonctionnalités performantes pour gérer votre stratégie. Cliquez ici pour découvrir comment Socialpilot peut optimiser vos efforts dès aujourd’hui !
Principaux avantages
- Caractéristiques: SocialPilot propose une suite complète d'outils pour la planification, la publication et l'analyse. Il inclut également des fonctionnalités de gestion des clients et de collaboration d'équipe.
- Réseaux sociaux pris en charge : Elle se connecte à toutes les principales plateformes comme Facebook, Twitter, LinkedIn, Instagram, et même Google Business Profile et TikTok.
- Facilité d'utilisation : Le tableau de bord est clair et facile à utiliser, vous pouvez donc démarrer sans grande difficulté d'apprentissage.
- Assistance clientèle : Ils offrent un service client disponible 24h/24 et 5j/7 par chat et par e-mail.
- Intégrations : Il s'intègre avec des outils utiles comme Canva, Bitly et Zapier.
- Évolutivité : SocialPilot propose des forfaits évolutifs, adaptés à vos besoins, que vous soyez un utilisateur unique ou une grande agence avec plusieurs clients.
- Garantie: Bien que SocialPilot n'offre pas de garantie traditionnelle, l'entreprise propose une garantie de remboursement de 14 jours pour les nouveaux achats.
Tarification
- Essentiel: 25,50 $/mois (facturé annuellement)
- Standard: 42,50 $/mois (facturé annuellement)
- Prime 85 $/mois (facturé annuellement)
- Ultime: 170 $/mois (facturé annuellement)
Avantages
Cons
Qu'est-ce qui est plus tard ?
Later is built for visual content. Think Instagram, Pinterest, and TikTok.
It helps you plan and schedule your posts. It’s a very visual tool.
Découvrez également nos favoris Alternatives ultérieures…
Notre avis
Later est un excellent choix pour les entreprises qui privilégient le contenu visuel et le marketing sur Instagram. Facile à utiliser et abordable, il offre de nombreuses fonctionnalités pour vous aider à créer et programmer du contenu attrayant et de qualité.
Principaux avantages
- Caractéristiques: Later propose des fonctionnalités de planification, de publication, d'analyse et un outil de planification visuelle pour créer et prévisualiser votre contenu sur les réseaux sociaux.
- Réseaux sociaux pris en charge : Elle s'intègre à Instagram, Facebook, Twitter, Pinterest et TikTok.
- Facilité d'utilisation : L'interface, de type glisser-déposer, est très visuelle, ce qui facilite la planification et la programmation de votre contenu.
- Assistance clientèle : Later propose une assistance par e-mail et par chat, ainsi qu'un centre d'aide complet.
- Intégrations : Il se connecte à quelques outils clés, tels que Canva, Unsplash et Dropbox.
- Évolutivité : Later propose des formules adaptées aux entreprises de toutes tailles, des indépendants aux grandes équipes.
Tarification
Later propose une version gratuite aux fonctionnalités limitées. Les abonnements payants commencent à 18 $ par mois et varient en fonction du nombre de profils sociaux et d'utilisateurs souhaités.
- Démarreur: 16,67 $/mois
- Croissance: 30 $/mois
- Avancé: 53,33 $/mois
Avantages
Cons
Comparaison des fonctionnalités
For those delving into social media marketing, choosing the right platform is key.
This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.
1. Comptes sociaux et soutien du réseau
- SocialPilot : A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google Entreprise Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
- Plus tard: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.
2. Social Media Management Tool Features
- SocialPilot : Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
- Plus tard: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.
3. Planification et publication
- SocialPilot : Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
- Plus tard: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.
4. Création et curation de contenu
- SocialPilot : The AI assistant helps users generate post ideas, and the platform has a Canva intégration to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
- Plus tard: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.
5. Analyse et reporting
- SocialPilot : Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The reportage is robust, making it a powerful tool for data-driven decisions.
- Plus tard: Offres basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.
6. Team Collaboration & Client Management
- SocialPilot : As a powerful social media suite, it’s built for marketing agencies. It offers utilisateurs illimités on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
- Plus tard: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.
7. Post-Specific Features
- SocialPilot : Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
- Plus tard: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.
8. Application mobile
- SocialPilot : Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
- Plus tard: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.
9. Prix et valeur
- SocialPilot : Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
- Plus tard: A un version gratuite and various professional plan options. It can be a cost-effective choice for creators or petites entreprises focused on a few key social platforms, but adding more social sets or users can increase costs quickly.
10. Audience & Focus
- SocialPilot : The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
- Plus tard: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.
11. Additional Features & Integrations
- SocialPilot : S'intègre avec Canva integration for design, and offers an easy-to-use social boîte de réception to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
- Plus tard: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its applications mobiles are a key selling point for creators who manage their social accounts on the go.
Quels sont les critères à prendre en compte pour choisir le bon gestionnaire de médias sociaux ?
- Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
- Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
- Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
- Analyses et perspectives : A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
- Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
- Expérience mobile : Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
- Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.
Verdict final
After testing both, SocialPilot wins. It handles multiple accounts easily.
If you manage many social media accounts, it’s your best bet.
SocialPilot offers robust management features.
You can manage posts across multiple social networks without a headache.
Its social inbox is a game-changer. Plus, the analytics and reporting give you real données.
For content management and client management, it’s solid.
Alors que Sprout Social is another option, SocialPilot’s value and power are clear.
They don’t have a free plan, but its benefits outweigh the cost.
Plus de Socialpilot
- Socialpilot contre Sprout Social: Socialpilot : planification plus abordable. Sprout : analyses avancées, écoute, CRM.
- Socialpilot contre Metricool: Socialpilot : planification simple, bon prix. Metricool : analyses performantes et conviviales.
- Socialpilot contre Sendible: Socialpilot : bon équilibre fonctionnalités/prix (agences). Sendible : gestion de la relation client, écoute attentive.
- Socialpilot vs Content Studio: Socialpilot — planification performante, outils d'équipe. Content Studio — découverte de contenu, suggestions IA.
- Socialpilot contre Heropost: (Informations limitées – pourrait se spécialiser dans les visuels ou les prix uniques).
- Socialpilot contre Agorapulse: Socialpilot — Planification robuste, boîte de réception unifiée. Agorapulse — Engagement fort, écoute complète.
- Socialpilot contre Zoho Sociale: Socialpilot – Intégrations de plateforme plus étendues. Zoho Social – Rentable (utilisateurs de Zoho).
- Socialpilot contre Buffer: Socialpilot : plus de fonctionnalités pour le même prix. Buffer : planification plus simple et basique.
- Socialpilot contre Sprinklr: Socialpilot — mieux adapté aux petites et moyennes entreprises. Sprinklr — niveau grande entreprise.
- Socialpilot vs Later: Socialpilot — prise en charge plus large de la plateforme. Plus tard — contenu visuel (Instagram).
- Socialpilot contre Loomly: Socialpilot — planification et analyses performantes. Loomly — calendrier de contenu, travail d'équipe.
- Socialpilot contre Blaze: (Information limitée 😊 pourrait être une fonctionnalité ou un outil moins courant).
À plus tard
- Later vs Sprout Social: Il offre une écoute sociale complète et des analyses avancées, ce qui en fait un outil plus robuste, mais aussi plus complexe.
- Later contre Metricool: Il offre des fonctionnalités d'analyse et de gestion publicitaire plus étendues.
- Later vs Socialpilot: Elle prend en charge davantage de plateformes et dispose d'une boîte de réception sociale.
- Plus tard vs Envoyable: Elle dispose d'un système de collaboration et de reporting robuste.
- Later vs Content Studio: Il excelle dans la découverte de contenu.
- Later vs Heropost: Elle utilise l'IA pour la création de contenu.
- Plus tard contre Agorapulse: Elle offre une écoute sociale performante.
- Later vs Zoho Social: Il s'intègre à la suite Zoho.
- Plus tard vs Tampon: Elle est connue pour sa simplicité.
- Later vs Sprinklr: Il s'agit d'une plateforme de niveau entreprise.
- Plus tard contre Loomly: Il se concentre sur les flux de travail de contenu d'équipe.
- Plus tard contre Blaze: Cela dépend des fonctionnalités spécifiques de Blaze.
- Later vs Hootsuite: Il s'agit d'un outil plus complet, offrant une plus large gamme d'intégrations de plateformes et des analyses approfondies.
- Plus tard vs Planifiable : Il s'agit d'un outil axé sur la collaboration, avec un fort accent sur les flux de travail d'approbation de contenu pour les équipes.
Foire aux questions
Can I handle several social media accounts effectively with these tools?
Yes, both SocialPilot and Later allow you to manage multiple accounts. SocialPilot is better for handling many social media platforms, while Later excels in visual platforms like Pinterest. Choose based on your primary social media presence.
Which tool is better for content scheduling and curation?
SocialPilot offers robust content scheduling and curation features, which are ideal for small businesses needing to schedule posts across many platforms. Later, it focuses on visual planning and scheduling social media content.
Does either tool offer social listening capabilities?
SocialPilot’s social inbox includes some basic social listening features. However, neither tool is primarily known for advanced social listening. You may need a dedicated tool for in-depth social listening.
How do these tools help streamline my social media workflow?
Both tools streamline your workflow by automating social media posts and providing analytics. SocialPilot offers a comprehensive social media management experience. Later simplifies visual-first workflows.
Which tool provides better analytics on social media performance?
SocialPilot delivers detailed social media performance analytics. Later offers basic insights. If you need in-depth reports, SocialPilot is the better choice.
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