📊 Our Test Results:
- 💰 Pricing Value: Metricool $18/month vs Agorapulse $79/month — Metricool wins
- 📅 Planification des médias sociaux : Metricool 50 posts/month free vs Agorapulse 10 posts — Metricool wins
- 📊 Analytics Depth: Metricool Looker Studio vs Agorapulse detailed reports — Metricool wins
- 👂 Écoute sociale : Agorapulse brand mentions vs Metricool hashtag tracking — Agorapulse wins
- 🛟 Assistance clientèle : Agorapulse live chat support vs Metricool help center — Agorapulse wins
Are you struggling to manage multiple social media accounts without losing your mind?
You need a social media management tool that handles all your social networks in one place.
Metricool and Agorapulse are two popular social media management tools fighting for your attention.
Both promise to help social media managers schedule posts, track analytics, and stay engaged with their audience.
But which one actually delivers on those promises?
I spent four weeks testing both social media platforms side by side.
I scheduled content, analyzed data, and managed social media messages on each platform.
The main differences between these social media tools became clear quickly.
Let me show you exactly what I found.
Aperçu
To give you the most accurate Metricool vs Agorapulse comparison, I tested both platforms hands-on.
I connected my Twitter account, Facebook pages, and LinkedIn profiles to each tool.
I spent weeks using each social media scheduling tool for real publishing and analytics work.
I examined how each platform handles social media posts, scheduled content, and creating reports.
I also tested the social inbox features for managing all your social messages in one place.
This review shares my firsthand experience to help you pick the right social media manager for your needs.
Qu'est-ce que Metricool ?
Metricool is a social media management tool created in 2016 by Spanish software experts Juan Pablo Tejela and Laura Montells.
This digital swiss army knife helps you manage all your social networks from a single dashboard.
Over one million professionals trust Metricool, including brands like Peugeot, Adidas, and McDonald’s.
The platform lets you schedule social media posts, analyze your digital presence, and track Google Ads and TikTok Ads performance.
With Metricool, you can manage multiple brands and download custom reports in just a few clicks.
Metricool
The all-in-one social media management tool trusted by over 1 million professionals. Schedule posts, track analytics, and manage your Google Entreprise Profile from one dashboard. Perfect for social media managers handling multiple brands.
Metricool Pricing
Here’s what Metricool costs in 2026. Let me break down the paid plans for you.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | 0 $/mois | Testing features with one brand |
| Démarreur | 18 $/mois | Solo social media managers |
| Avance | 45 $/mois | Agencies with multiple brands |
| Coutume | Contactez-nous pour connaître les tarifs | Large enterprises |
Essai gratuit : Yes. The free account lets you manage one brand with 50 social media posts per month. No credit card required.
Garantie de remboursement : Metricool offers a satisfaction guarantee. Contact their support team if you need a refund.
📌 Note: The free plan allows scheduling to all social media platforms except LinkedIn. You get access to historical data for the past 12 months on paid plans.
⚠️ Warning: The Hashtag Tracker feature costs an extra $9.99 daily for both Twitter and Instagram. This adds up quickly if you need it regularly.
Key Benefits of Metricool
Here’s why Metricool stands out as an excellent tool for managing your digital presence:
- All-in-One Dashboard: Manage all your social accounts from a single inbox. See everything that matters at a glance without leaving Metricool.
- Budget-Friendly Pricing: At $18/month for the Starter plan, it’s 77% cheaper than most competitors. Perfect for small business owners watching their budget.
- Looker Studio Integration: Connect your data extracted from Metricool directly to Google’s Looker Studio for advanced custom reports and easy analytics.
- SmartLinks Feature: Create multiple links for your link-in-bio. Drive traffic to your website and track clicks without needing other tools.
- Auto Posting: Schedule a month’s worth of new content across all your social networks. The calendar view helps you easily navigate your scheduled content.
- Analyse concurrentielle : Track how your competition performs across social media platforms. Discover what works and win time with data-driven decisions.
- Ad Campaign Tracking: Monitor your Google Ads and TikTok Ads performance alongside your organic social media marketing efforts.
Metricool Pros & Cons
✅ Pros
- Save time with auto posting to all social platforms
- Generous free plan with 50 posts per month
- Zapier integration connects with other tools
- Video editor built into the platform
- Manage Google Business Profile alongside social
❌ Cons
- Video upload process can be frustrating and slow
- Customer support not always helpful according to users
- Some users find the interface less intuitive than Buffer
- Formatting issues when posting to TikTok
Qu'est-ce qu'Agorapulse ?
Agorapulse is a fully-fledged social media management app designed for serious social media marketing teams.
The platform supports Facebook pages, Facebook groups, Instagram business profiles, Twitter profiles, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
Agorapulse stands out with its advanced social listening feature that helps you monitor brand mentions across the internet.
The support team responds promptly to queries, making it a great tool for businesses that need reliable help.
With Agorapulse, you can schedule posts, manage your social inbox, and create detailed reports showing your social media ROI.
Agorapulse
The enterprise-grade social media management tool with advanced social listening and ROI reporting. Perfect for agencies and teams that need great support and detailed social media performance tracking. 30-day free trial available.
Agorapulse Pricing
Here’s what Agorapulse costs in 2026. The paid plan pricing follows a per-user model.
| Plan | Prix | Idéal pour |
|---|---|---|
| Standard | 79 $/mois | Small teams starting out |
| Professionnel | 119 $/mois | Growing agencies |
| Avancé | 149 $/mois | Large marketing teams |
| Coutume | Contactez Agorapulse | Enterprise businesses |
Essai gratuit : Yes. Agorapulse offers a 30-day free trial with no credit card required. Test all features before committing to a monthly plan.
Garantie de remboursement : Nonprofit organizations receive a 20% discount on self-service plans. You can upgrade or downgrade at any time.
📌 Note: Prices shown are billed annually. The monthly plan costs more — Standard is $99/month when billed monthly. Additional social profiles cost $15/month each when billed annually.
⚠️ Warning: The pricing structure can get expensive for small business owners. Adding multiple social media accounts quickly increases your bill. Some users report issues with payment by check if that’s your company policy.
Key Benefits of Agorapulse
Here’s why Agorapulse is considered a great tool for serious social media marketing teams:
- Advanced Social Listening: Monitor brand mentions across social media platforms. Track what customers say about you without switching between apps.
- Social Media ROI Reporting: Prove the value of your social media marketing with detailed reports. Show executives exactly how your efforts drive business results.
- Unified Social Inbox: Manage all your social messages, comments, and reviews in one platform. The Inbox Assistant auto-sorts inbox items based on keywords.
- Great Support Team: Get live chat support and prompt responses to your questions. Users praise the support team’s helpfulness.
- Calendrier de publication : Schedule and publish content to Twitter, Facebook, LinkedIn, Instagram, and YouTube. The publishing calendar includes a content library for reusing posts.
- Collaboration d'équipe : Assign inbox items to team members, allowing users to work together. Perfect for agencies managing clients.
- Extension Chrome : Quickly schedule or publish content found online with the Agorapulse Chrome Extension.
Agorapulse Pros & Cons
✅ Pros
- Intuitive interface that’s easy to learn and use
- Excellent customer support with quick response times
- Constantly improving with new features added regularly
- Mobile app available for on-the-go management
- Ability to respond to engagement and comments directly
❌ Cons
- Analytics can lack depth compared to competitors
- Expensive pricing for small business owners
- Limits on social profiles can increase costs quickly
- Website crashes and high RAM usage reported by some users
Comparaison des fonctionnalités
Ready to dive into a detailed comparison of Metricool vs Agorapulse?
We’ll explore 10 key features to help you determine which social media management tool best suits your needs.
| Fonctionnalité | Metricool | Agorapulse |
|---|---|---|
| Prix initial | 18 $/mois | 79 $/mois |
| Plan gratuit | ✅ 50 posts/month | ✅ Limited |
| Écoute sociale | Hashtag tracking only | ✅ Advanced |
| ROI Reporting | Analyses de base | ✅ Advanced |
| Looker Studio | ✅ | ❌ |
| Google Ads Tracking | ✅ | ❌ |
| TikTok Ads Tracking | ✅ | ❌ |
| Assistant de rédaction IA | ❌ | ✅ |
| Collaboration d'équipe | Limité | ✅ Full |
| Idéal pour | Budget-conscious managers | Enterprise teams |
1. Planificateur de médias sociaux
Metricool : The content planner lets you visually organize and artisanat scheduled content months ahead. You can simply scroll through the calendar view to see all your social media posts. The Autolists feature allows you to schedule recurring content automatically.
Agorapulse : The publishing calendar includes a content library where you can store and reuse posts. You can schedule posts to multiple social media accounts at once. The Chrome Extension lets you quickly schedule content you find online.
2. Boîte de réception sociale
Metricool : The single inbox feature lets you manage all your social messages without leaving Metricool. You can receive and respond to messages from all your social networks in one place. This helps you stay engaged with your audience efficiently.
Agorapulse : The social inbox manages direct messages, comments, ad comments, and reviews. The Inbox Assistant feature auto-sorts inbox items based on keywords you set. You can assign messages to team members for better collaboration.
⚠️ Warning: The free plan on Agorapulse limits you to 100 messages or comments per month. If you manage active social accounts, you’ll hit this limit quickly.
3. Rapports sur les médias sociaux
Metricool : Generate and download custom reports from your social media data in just a few clicks. The Looker Studio integration lets you create advanced custom reports with your data extracted from the platform. Access unlimited historical data on paid plans.
Agorapulse : Advanced reporting features simplify sharing your social media ROI with executives. The detailed reports show your social media performance across all connected platforms. Some users find the analytics less deep than competitors like Sprout Social.
4. Écoute sociale
Metricool : The hashtag tracker lets you track and analyze hashtag performance in real-time. This feature costs an extra $9.99 daily, which adds up if you need it regularly. It’s not true social listening compared to what Agorapulse offers.
Agorapulse : Advanced social listening helps you monitor brand mentions across the internet. Track what customers say about your business without switching apps. This feature is a major advantage for businesses that care about their online reputation.
⚠️ Warning: Metricool’s hashtag tracker is not the same as true social listening. If monitoring brand mentions is critical for your business, Agorapulse is the better choice.
5. Outil Lien dans la bio
Metricool : The SmartLinks feature lets you create multiple links for your social media bio. Drive traffic to your website and track how many people click each link. This eliminates the need for separate tools like Linktree.
Agorapulse : The link in bio tool lets you create a landing page with multiple links. It’s a newer feature that Agorapulse added to compete with dedicated tools. Both platforms offer similar functionality here.
6. Assistant de rédaction IA
Metricool : The social media assistant helps you craft post content, but it’s not a full AI writing tool. You’ll need to bring your own ideas and creativity. The platform focuses more on scheduling and analytics than content creation.
Agorapulse : The built-in AI Writing Assistant helps you create post content faster. Generate légendes, hashtags, and post ideas directly in the platform. This feature is a real time saver for busy content creators.
7. Ad Campaign Tracking
Metricool : Track your Google Ads and TikTok Ads performance alongside your organic social media posts. See how your paid campaigns perform without leaving Metricool. This feature sets Metricool apart from most social media management tools.
Agorapulse : Agorapulse focuses on organic social media management. You cannot track Google Ads or TikTok Ads campaigns in the platform. If ad tracking matters to you, this is a significant gap.
⚠️ Warning: If you run paid ad campaigns alongside organic social, Metricool gives you a complete picture of your digital presence. Agorapulse requires separate tools for ad tracking.
8. Content Approval Tool
Metricool : The social media content approval tool lets clients or managers review posts before publishing. This feature helps agencies get feedback and approval on scheduled content. Perfect for teams that need sign-off on posts.
Agorapulse : The platform includes publishing workflows for team collaboration. Assign posts for review before they go live. Both tools handle approval processes well for agencies and teams.
9. Platform Support
Metricool : Supports all major social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok. Also connects to Google Business Profile for local business management. The free plan blocks LinkedIn access.
Agorapulse : Supports Facebook pages, Facebook groups, Instagram, Twitter, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles. Falls short on Instagram stories due to Instagram’s API limits.
10. Pricing & Cost
Let’s compare the social media management tools pricing plans side by side.
| Plan Level | Metricool | Agorapulse |
|---|---|---|
| Gratuit | $0 (50 posts/month) | $0 (100 messages only) |
| Entrée | 18 $/mois | 79 $/mois |
| Mid-tier | 45 $/mois | 119 $/mois |
| Avancé | Tarification personnalisée | 149 $/mois |
Metricool : The most cost effective option at $18/month for the Starter plan. You get access to all core features without breaking the bank. The free account is genuinely useful with 50 posts per month included.
Agorapulse : Starts at $79/month when billed annually ($99 monthly). The per-user pricing model means costs grow as your team expands. Additional social profiles cost $15/month each.
⚠️ Warning: Agorapulse is 4x more expensive than Metricool at the entry level. Make sure the advanced features justify the cost for your business before committing.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Metricool | 77% cheaper monthly |
| Advanced social listening | Agorapulse | Full brand monitoring |
| Google Ads tracking | Metricool | Built-in ad analytics |
| Collaboration d'équipe | Agorapulse | Better workflow tools |
| Looker Studio reports | Metricool | Direct integration |
| AI content help | Agorapulse | Built-in AI écrivain |
| Generous free plan | Metricool | 50 posts/month free |
💰 Your Budget
If you’re a small business or solo social media manager watching every dollar, Metricool wins hands down. At $18/month versus $79/month, the savings add up fast over a year.
🔌 Your Tech Stack
Metricool connects with Looker Studio for advanced data visualization and integrates with Zapier for automation. Agorapulse offers a mobile app and Chrome Extension but lacks the deep analytics connections.
📝 Your Content Workflow
Both tools handle scheduled content well. Metricool’s calendar lets you easily navigate through months of posts. Agorapulse’s content library helps you reuse top-performing content.
🎓 Your Experience Level
Agorapulse has an intuitive interface that beginners find easy to learn. Metricool requires a bit more time to discover all its features but offers more depth once you master it.
🆓 Free Trials and Demos
Metricool offers a generous free account with 50 posts per month. Agorapulse gives you a 30-day free trial to test all features. Try both before deciding.
🛟 Support Options
Agorapulse offers live chat support with quick response times from their great support team. Metricool relies more on their help center page and email support.
Switching Guide
Already using one of these social media tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Agorapulse?
✅ What you’ll gain:
- Advanced social listening for brand mentions monitoring
- Better live chat support from the support team
- AI Writing Assistant for faster content creation
❌ What you’ll lose:
- Looker Studio integration for custom reports
- Google Ads and TikTok Ads tracking
- Lower pricing and generous free plan
📋 How to switch:
- Export your scheduled content and historical data from your Metricool account
- Sign up for Agorapulse’s 30-day free trial
- Connect your social accounts and import your content library
🔄 Switching from Agorapulse to Metricool?
✅ What you’ll gain:
- Significant cost savings of $61/month or more
- Google Ads and TikTok Ads tracking in one platform
- Looker Studio integration for advanced analytics
❌ What you’ll lose:
- Advanced social listening and brand mentions tracking
- AI Writing Assistant for content creation
- Live chat support and quick response times
📋 How to switch:
- Download your reports and export scheduled posts from Agorapulse
- Create a free Metricool account to test the platform
- Connect your social networks and set up your new content calendar
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Pricing | Metricool |
| 📅 Scheduling | Metricool |
| 📊 Analytics | Metricool |
| 👂 Social Listening | Agorapulse |
| 🛟 Customer Support | Agorapulse |
| 🤖 AI Features | Agorapulse |
| 📢 Ad Tracking | Metricool |
| 🆓 Free Plan | Metricool |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: Metricool
Metricool wins 5 out of 8 categories.
Best for: Budget-conscious social media managers, small businesses, agencies tracking ad campaigns, and anyone who needs Looker Studio integration.
Metricool and Agorapulse serve different types of social media managers.
Metricool is the cost effective choice that doesn’t sacrifice features.
It gives you everything you need to manage multiple social media accounts at a fraction of the cost.
Agorapulse is an excellent tool for teams that need advanced social listening and great support.
If monitoring brand mentions and having live chat support matters to your business, Agorapulse delivers.
However, if you need to manage all your social networks without spending a fortune, Metricool is the clear winner.
Now, go out and crush your social media marketing goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool contre Sprout Social
Metricool wins on: Pricing (77% cheaper), Google Ads tracking, Looker Studio integration
Sprout Social wins on: Enterprise features, CRM integration, advanced reporting depth
Metricool vs Socialpilot
Metricool wins on: Free plan generosity, ad campaign tracking, SmartLinks feature
Socialpilot wins on: White-label reports, bulk scheduling, client management
Metricool contre Buffer
Metricool wins on: Analytics depth, competitor analysis, ad tracking integration
Buffer wins on: User interface simplicity, Instagram posting, mobile app experience
Metricool contre Sendible
Metricool wins on: Pricing affordability, Looker Studio integration, free plan
Sendible wins on: Agency features, white-label dashboard, CRM integrations
Metricool vs Studio de contenu
Metricool wins on: Google Business Profile support, ad tracking, historical data
Content Studio wins on: Content discovery, AI captions, recipe automation
Metricool vs Poste vedette
Metricool wins on: Platform support breadth, analytics depth, established reputation
Heropost wins on: Lifetime deal pricing, simplicity, beginner friendliness
Metricool vs Zoho Social
Metricool wins on: Standalone value, free plan, ad campaign tracking
Zoho Social wins on: Zoho suite integration, CRM connection, collaboration tools
Metricool vs Sprinklr
Metricool wins on: Pricing accessibility, ease of use, quick setup
Sprinklr wins on: Enterprise scale, AI capabilities, unified CXM platform
Metricool vs Plus tard
Metricool wins on: Analytics depth, platform variety, ad tracking
Later wins on: Visual planning, Instagram focus, link in bio features
Metricool vs Loomly
Metricool wins on: Free plan, ad tracking, Looker Studio reports
Loomly wins on: Content ideas, approval workflows, team collaboration
Metricool contre Blaze
Metricool wins on: Established platform, analytics features, multi-platform support
Blaze wins on: AI-powered content, modern interface, content recycling
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other competitors:
Agorapulse contre Sprout Social
Agorapulse wins on: Pricing value, ease of use, customer support quality
Sprout Social wins on: Analytics depth, enterprise features, CRM integrations
Agorapulse contre Socialpilot
Agorapulse wins on: Social listening depth, support team, unified inbox
Socialpilot wins on: Pricing, bulk scheduling, white-label options
Agorapulse contre Sendible
Agorapulse wins on: Social listening, user interface, ROI reporting
Sendible wins on: Agency dashboards, integrations variety, white-label
Agorapulse contre Content Studio
Agorapulse wins on: Inbox management, social listening, team features
Content Studio wins on: Content discovery, AI writing, automation recipes
Agorapulse contre Heropost
Agorapulse wins on: Feature depth, platform maturity, enterprise readiness
Heropost wins on: One-time pricing, simplicity, budget friendliness
Agorapulse contre Zoho Social
Agorapulse wins on: Standalone features, social listening, ROI tracking
Zoho Social wins on: Zoho suite integration, pricing, collaboration tools
Agorapulse contre Buffer
Agorapulse wins on: Social listening, inbox features, team collaboration
Buffer wins on: Simplicity, pricing, ease of onboarding
Agorapulse contre Sprinklr
Agorapulse wins on: Pricing accessibility, ease of use, implementation speed
Sprinklr wins on: Enterprise scale, AI features, unified platform
Agorapulse contre Later
Agorapulse wins on: Platform variety, social listening, inbox management
Later wins on: Visual content planning, Instagram features, link in bio
Agorapulse contre Loomly
Agorapulse wins on: Social listening, ROI reporting, inbox features
Loomly wins on: Content ideas, pricing, approval workflows
Agorapulse contre Blaze
Agorapulse wins on: Platform maturity, social listening, team features
Blaze wins on: AI content generation, modern design, content recycling
Foire aux questions
What is Metricool used for?
Metricool is a social media management tool used to schedule posts, analyze your digital presence, and manage all your social networks from one dashboard. It helps social media managers save time by handling publishing, analytics, engagement tracking, and growing followers in one place.
Is Agorapulse worth it?
Agorapulse is worth it if you need advanced social listening and great support from a responsive team. The platform excels at monitoring brand mentions and providing detailed reports on social media performance. For teams that need these features, the higher price delivers real value.
What is the difference between Metricool and Agorapulse?
The main differences are pricing and features. Metricool costs $18/month versus Agorapulse at $79/month. Metricool offers Google Ads and TikTok Ads tracking plus Looker Studio integration. Agorapulse provides advanced social listening and an AI Writing Assistant that Metricool lacks.
Does Metricool have a free plan?
Yes, Metricool offers a generous free account that includes 50 social media posts per month for one brand. You can schedule to all platforms except LinkedIn. No credit card is required to start, making it easy to test the platform before upgrading to paid plans.
Does Agorapulse have social listening?
Yes, Agorapulse has advanced social listening that monitors brand mentions across social media platforms. This feature tracks what customers say about your business online. It’s one of Agorapulse’s strongest features and a key reason teams choose it over competitors like Metricool.
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