⚡ Verdict rapide :
- Tarification : Instantly starts at $30/month (Growth). Mailshake starts at $25/month (Starter).
- Idéal pour : Instantly suits high-volume cold email campaigns. Mailshake suits multichannel sales outreach.
- Différence principale : Instantly gives you unlimited email accounts and inbox rotation. Mailshake adds LinkedIn automation and a power phone dialer.
- Notre choix : Instantly, based on its higher 4.3 rating and its lead finder feature built into the same platform.
Outbound sales teams compare Instantly and Mailshake for one reason.
They want more replies without hiring more sales reps.
Both tools automate cold outreach campaigns and personalized emails.
But they were built for two different sales processes.
Instantly chases raw volume across many mail accounts.
Mailshake chases conversations across email, LinkedIn, and phone calls.
Aperçu
This Instantly vs Mailshake comparison covers pricing, key features, deliverability, and ease of use.
Nous avons examiné la documentation, les pages de tarification et les avis des utilisateurs pour les deux outils.
Our writers also spent hands-on time with each sales engagement platform.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
By the end, you will know which tool fits your sales process.
Qu'est-ce que l'instantané ?
Instantly est une plateforme de prospection par e-mail conçue pour l'envoi en grand volume.
It lets you connect unlimited email accounts on every paid plan.
Those accounts share the load through inbox rotation, so no single domain burns out.
The platform also bundles a lead finder, a unified inbox, and campaign analytics.
Immédiatement CRM sits inside the same account as a separate module.
Most businesses pick it to send thousands of cold emails without landing in spam folders.
Here is a walkthrough of how the platform works in practice.
🏆 Gagnant : Instantanément
Connect unlimited email accounts and rotate sends across them. The built-in lead finder pulls contact details without a second tool.
Tarification instantanée
Instantly runs four tiers. Here is what each one costs.
| Plan | Prix | Idéal pour |
|---|---|---|
| Croissance | 30 $/mois | Des fondateurs indépendants testent le démarchage par e-mail |
| Hypercroissance | 77,60 $/mois | Petit entreprise équipes de vente |
| Vitesse de la lumière | 286,30 $/mois | Agences menant plusieurs campagnes |
| Entreprise | Coutume | Large outbound departments |
Pricing verified August 2026.
Essai gratuit : Yes. Instantly offers a 14-day free trial so you can test the campaign builder first.
Garantie de remboursement : No published refund window. Cancel before renewal to avoid the next charge.
📌 Note: Sending seats and lead credits are billed separately. The Growth plan covers unlimited email warmups and unlimited email accounts, but lead credits and the CRM module are priced as add ons. A Hyper CRM tier adds advanced features and multi-channel support.
⚠️ Pricing conflict: Our research notes list Instantly CRM at $97 per month for unlimited seats and access to all the features. That figure is not in the sending plans above, which come from our own pricing records. Check the vendor page before you buy, since the CRM module bills separately from campaigns.
Principaux avantages de l'instantané
Here is what makes Instantly worth a look:
- Unlimited sending accounts: Every paid tier supports unlimited email accounts. Inbox rotation spreads volume so you avoid spam filters.
- Built-in B2B lead finder: The integrated database holds over 450 million contacts. Multiple filters let you narrow by role, industry, and company size.
- Unibox for every mailbox: Replies from multiple email accounts land in one unified inbox. That single place keeps your sales team from missing warm replies.
- Suivi des visiteurs du site Web : A tracking pixel identifies US-based visitors. Those turn into actionable growth leads for your next campaign.
- AI personalization: The platform analyzes each prospect and drafts relevant openers from company insights. It cuts the repetitive tasks out of writing personalized messages.
- Analyse des campagnes : Reporting tracks opens, replies, and bounce rates over time. You can fine tune subject lines before scaling a winner.
Ce que notre équipe a remarqué
Our writer signed up for Instantly and spent several days building campaigns. Here is what stood out from that hands-on time:
La vidéo ci-dessous détaille la même configuration étape par étape.
Avantages et inconvénients immédiats
✅ Avantages
- Unlimited email accounts and unlimited email warmups on paid plans
- Lead finder with a vast database of over 450 million contacts
- Unibox pulls replies from multiple accounts into a single place
- Beginner-friendly interface that new users pick up quickly
- 14-day free trial before you commit to a paid plan
❌ Inconvénients
- Sales pipeline management is thinner than Pipedrive and other CRMs
- Customizable fields and layout options stay limited
- Calls and SMS tracking cost extra on top of the base plan
- Reviewers report glitches and slow replies from the support team
Qu'est-ce que Mailshake ?
Mailshake is a sales engagement tool built for cold outreach.
It helps sales reps send personalized cold emails from their own email provider.
Sending from your existing inbox is what protects deliverability here.
The platform then layers LinkedIn messages and cold calling on top of email.
An email domain setup assistant walks you through DNS records during onboarding.
Mailshake has been used by over 49,000 companies worldwide.
The review below shows the dashboard and campaign setup.
🥈 Deuxième place : Mailshake
Runs email, LinkedIn outreach, and phone calls from one dashboard. The power phone dialer folds cold calling into the same sequence.
Tarifs de Mailshake
Mailshake bills per user. Here is what our pricing records show.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 25 $/mois | Solo sales representatives |
| Sensibilisation par courriel | 45 $/mois | Growing teams running email campaigns |
Pricing verified August 2026.
Essai gratuit : No. Mailshake asks you to pay upfront, which is a real gap next to a 14-day free trial.
Garantie de remboursement : A 30-day refund window is offered on annual billing.
📌 Note: Prices above are the annual rate per seat. Monthly billing runs higher, so costs climb as your sales team grows.
⚠️ Pricing conflict: Our research notes describe a third tier, the Sales Engagement plan, at $85 per user annually or $99 monthly. It carries LinkedIn automation and unlimited free dialer minutes. That tier is absent from the pricing records above, so confirm the current lineup on the vendor site.
Principaux avantages de Mailshake
Here is where Mailshake earns its place:
- Sends from your own inbox: You connect an existing email provider instead of renting shared servers. Prospect inboxes see a familiar sending domain.
- Séquences multicanaux : One campaign can mix email, LinkedIn connection requests, and phone calls. That reach suits established teams working named accounts.
- SHAKEspeare AI writer: The AI drafts email copy and subject lines from your campaign goal. It speeds up writing without removing your edits.
- Receveur principal : The dashboard surfaces your most engaged prospects first. Sales reps then spend time on leads that convert.
- Power phone dialer: Cold calling runs inside the same sequence as email. No switching between multiple different tools mid-task.
- CRM sync: Native links to Salesforce and HubSpot push activity into your existing CRM system automatically.
This short video breaks down those benefits in order.
Ce que notre équipe a remarqué
Our writer ran a Mailshake campaign end to end, from email setup through follow ups. Here is what stood out:
The recording below covers the same workflow on screen.
Avantages et inconvénients de Mailshake
✅ Avantages
- LinkedIn automation and cold calling run inside one sequence
- Sends through your own email provider for better inbox placement
- Lead Catcher ranks engaged prospects so reps chase the right ones
- Native Salesforce and HubSpot sync for lead management
❌ Inconvénients
- No free trial, so you pay before you test anything
- Reporting metrics are limited compared to rival platforms
- Learning curve is steep for first-time users
- Support has been criticized for slow response times
Comparaison des fonctionnalités
Ten categories decide this matchup. Each one covers a job your sales team does every week.
| Fonctionnalité | Immédiatement | Mailshake |
|---|---|---|
| Prix initial | 30 $/mois | 25 $/mois |
| Plan gratuit | ❌ | ❌ |
| Essai gratuit | ✅ 14 jours | ❌ |
| Comptes de messagerie illimités | ✅ | ❌ |
| Rotation de la boîte de réception | ✅ | ❌ |
| Outil de recherche de prospects intégré | ✅ | ✅ |
| Automatisation LinkedIn | ❌ | ✅ |
| Composeur téléphonique puissant | ❌ | ✅ |
| Boîte de réception unifiée | ✅ | ❌ |
| Idéal pour | E-mailing à froid en masse | prospection commerciale multicanale |
1. Campagnes d'e-mailing à froid
Immédiatement: Volume is the whole design. You connect unlimited email accounts, and the system spreads each campaign across them so no mailbox exceeds a safe daily count. Teams that need to send thousands of cold emails a week get there without buying extra seats.
Mailshake : Campaigns run through the mail accounts you already own. Multi-step sequences stop the moment a prospect replies, and automated follow ups fire on a schedule you set. Daily sending limits depend on your email provider and plan, which caps how far one Mailshake campaign can stretch.
2. Délivrabilité des e-mails
Immédiatement: Unlimited email warmups run in the background on every paid tier. Inbox rotation then cycles sends between domains so reputation damage never lands on one mailbox.
A shared deliverability network sits behind the warm-up engine and feeds it real engagement signals.
Mailshake : Deliverability tools include email warm-up, address verification, and throttling that mimics natural sending patterns. Link tracking is built to stay spam-filter friendly. Even so, some reviewers report sudden dips in inbox placement.
⚠️ Avertissement: Reviewers of both platforms report deliverability drops after scaling too fast. Ramp volume slowly for the first month, whichever tool you pick.
3. Lead Finder and Contact Data
Immédiatement: The B2B lead finder ships with a database of over 450 million contacts. You can also connect accounts through Google or Outlook, or import a CSV file. Multiple filters narrow the list before you push it into a campaign, and a tracking pixel turns US-based site visitors into fresh growth leads.
Mailshake : The Data Finder pulls verified contact details for prospects you have already targeted. It runs on data finder credits rather than an unlimited pull, so heavy prospecting adds cost. You can filter prospects by title and company before spending them. Mailshake’s Data Finder works best as a top-up, not a primary source to generate leads.
4. Campaign Builder and Templates
Immédiatement: The builder handles A/B testing, spintax, and a deliverability score before you launch. Email templates save as reusable blocks, and scheduling controls when each step sends.
Mailshake : Mail merge lets you create personalized emails and LinkedIn messages at scale from one spreadsheet. Recipients per campaign are capped by plan, so agencies juggling multiple campaigns hit ceilings sooner than they expect.
5. AI Personalization
Immédiatement: AI reads company insights for each prospect and drafts an opener that matches. Personalized outreach campaigns then run without a writer touching every row.
Custom AI prompts give you tighter control over tone and angle per list.
Mailshake : SHAKEspeare AI generates copy and subject lines from your campaign goal. An in app copy analyzer flags weak lines before send. It writes well, but it personalizes from your data rather than researching each account itself.
6. Communication multicanale
Immédiatement: Email is the only native channel. Phone calls and LinkedIn outreach need separate tools, which is the main trade-off for its sending power.
Mailshake : One sequence can send an email, wait, fire LinkedIn connection requests, then queue a call task. Personalized campaigns can span phone, email, and réseaux sociaux from one build. The power phone dialer folds cold calling into the same list, and higher tiers include unlimited free dialer minutes. For a sales team working a small target audience, that beats email alone.
7. Lead Management and CRM
Immédiatement: Instantly CRM is a newer module that handles contact management, deal stages, and custom salesflows triggered by prospect behavior. It centralizes customer interactions so nothing sits in one rep’s inbox. Reps manage leads and deals from one screen. Pipeline depth still trails dedicated crm software, and customizable fields are thin.
Mailshake : There is no native customer relationship management layer. Lead Catcher acts as a triage queue for hot replies, and everything else pushes to Salesforce or HubSpot. That keeps customer relationships in the crm system you already trust.
8. Intégrations
Immédiatement: Native connections cover email providers, webhooks, and Zapier. Direct links to other tools like Google Calendar are lighter, and reviewers describe minimal api integration depth next to older platforms.
Mailshake : Salesforce and HubSpot sync natively, with Zapier covering the rest. Calendar booking links drop straight into email campaigns, which shortens the path from reply to réunion.
9. Analyse et reporting
Immédiatement: Campaign analytics track opens, replies, and clicks over time. Sales performance tracking adds pipeline value and closing rates, which helps with forecasting. Export limits apply on lower tiers.
Mailshake : The lead drivers dashboard shows opens, replies, and clicks per campaign. Reviewers call the reporting metrics limited, so teams that need to generate detailed reports often export to a spreadsheet.
10. Tarification et coût
Here are both lineups side by side.
| Étage | Immédiatement | Mailshake |
|---|---|---|
| Entrée | Croissance — 30 $/mois | Formule de base — 25 $/mois |
| Milieu | Hypercroissance — 77,60 $/mois | Campagne de démarchage par courriel — 45 $/mois |
| Haut | Light Speed — 286,30 $/mois | ❌ |
| Coutume | Entreprise — Personnalisé | ❌ |
Immédiatement: Growth costs $5 more than the Mailshake entry plan but adds unlimited mailboxes. Light Speed at $286.30 is aimed at agencies, not a small entreprise. Add ons for lead credits and the CRM module push the real bill higher than the sticker.
Mailshake : Starter is the cheapest way in at $25 per seat. The catch is the per-user model, so a five-person sales team pays five times over. No free plan and no basic plan below Starter exist.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Highest sending volume | Immédiatement | Unlimited mailboxes plus rotation |
| LinkedIn and phone in one flow | Mailshake | Only one with a dialer |
| Prospect data included | Immédiatement | 450M+ contact database |
| prix d'entrée le plus bas | Mailshake | $25 vs $30 per month |
| Try before you pay | Immédiatement | Essai gratuit de 14 jours |
| Salesforce or HubSpot shop | Mailshake | Synchronisation bidirectionnelle native |
💰 Votre budget
Mailshake wins on the first invoice, then loses as headcount grows. Instantly charges per workspace, so a five-rep team pays once instead of five times.
🔌 Votre pile technologique
Already paying for Salesforce or HubSpot? Mailshake slots in beside them. Running lean with no CRM at all? Instantly covers both jobs in a single place.
📝 Votre style de communication
Spray-and-refine work across a wide list favors Instantly. Named-account selling with 200 targets and real research favors Mailshake.
🎓 Votre niveau d'expérience
Instantly gets praised for a beginner-friendly, user friendly interface. Mailshake carries a steeper learning curve that rewards technical skills and patience.
🆓 Essais et démos gratuits
Only one of these lets you look before you pay. Run a 50-contact test on the trial and check reply rate before scaling.
🛟 Options d'assistance
Both support teams draw complaints about slow replies. Slow tickets stall outreach efforts mid-campaign, so budget your own troubleshooting time.
Guide de changement
Already on one of these? Here is what changes when you move.
🔄 Vous passez d'Instantly à Mailshake ?
✅ Ce que vous y gagnerez :
- LinkedIn automation inside the same sequence
- A power phone dialer for cold calling
- Synchronisation native Salesforce et HubSpot
❌ Ce que vous perdrez :
- Comptes de messagerie illimités et rotation de la boîte de réception
- The 450 million contact lead database
- Unibox replies from multiple accounts in one view
📋 Comment changer :
- Export contacts and campaign copy to CSV
- Create the account and finish email setup with the domain assistant
- Rebuild sequences, then warm the domain for two weeks before sending
🔄 Vous passez de Mailshake à Instantly ?
✅ Ce que vous y gagnerez :
- Unlimited mailboxes without per-seat billing
- A built-in lead finder feature with multiple filters
- Warm-up and rotation running on autopilot
❌ Ce que vous perdrez :
- LinkedIn outreach and dialer in one sequence
- Deep two-way CRM sync
- The Lead Catcher triage queue
📋 Comment changer :
- Export prospects and sequences, minding export limits on your plan
- Start the free trial and connect your first mailboxes
- Import the CSV file, map fields, and enable warm-up before launch
Ce que notre analyse n'a pas couvert
This comparison focused on small business and mid-market outbound work. We did not test enterprise contracts, custom API builds, or deliverability across non-English markets. Reviewers report trouble uploading leads correctly on both platforms, and we did not stress-test large imports ourselves. Figures reflect August 2026 pricing, so confirm current terms before you buy.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Mailshake |
| 🚀 Campagnes d'emailing à froid | Immédiatement |
| 📬 Délivrabilité des e-mails | Immédiatement |
| 🎯 Recherche de prospects | Immédiatement |
| 📞 Communication multicanale | Mailshake |
| 🔌 Intégrations | Mailshake |
| 📊 Analyses | Immédiatement |
| 👶 Facilité d'utilisation | Immédiatement |
| 🏆 Vainqueur toutes catégories | Immédiatement |
🏆 GAGNANT : INSTANTANÉMENT
Remporte instantanément 5 catégories sur 8.
Idéal pour : High-volume cold emailing, agencies managing multiple campaigns, and teams that want prospect data and sending in one tool.
These two products solve different halves of the same problem. Instantly is sales software built around sending capacity and prospect data. Mailshake is a sales engagement platform built around working a shorter list harder.
Sales automation only pays off when it puts real customers in front of reps who are closing deals. Mailshake earns its 4.0 rating on multichannel reach. If your reps close more deals through LinkedIn and phone calls than through email marketing alone, it is the better fit.
For everyone else, Instantly takes it. Unlimited mailboxes, a real lead finder, and a free trial mean you can prove the channel works before you spend much. That combination is why it edges ahead on sales productivity for most businesses.
Plus de comparaisons instantanées
Many sales teams check these matchups first, so here is how Instantly measures up:
Instantly vs Smartlead
Victoires instantanées sur : Bigger bundled contact database, cleaner campaign builder for beginners, tighter website visitor tracking
Smartlead l'emporte sur : Agency client dashboards, deeper API access for developers, master inbox built for white-label resale
Instantanément contre Apollo
Victoires instantanées sur : Unlimited mailboxes at a lower tier, stronger warm-up engine, simpler onboarding for a first campaign
Apollo gagne sur : Richer contact enrichment, native dialer for phone calls, sales pipeline reporting closer to full crm software
Instantanément contre Lemlist
Victoires instantanées sur : Higher sending ceiling per workspace, lower cost at team size, lead data included rather than bolted on
Lemlist l'emporte sur : Image and video personalization, multichannel steps including LinkedIn, template library aimed at reply rate
Instantly vs Saleshandy
Victoires instantanées sur : Larger prospect database, more mature deliverability network, better analytics for scaling accounts
Saleshandy remporte la victoire sur : Lower entry pricing, gentler learning curve for a first sales tool, generous sequence limits on cheap plans
Reviewers also name Saleshandy, Capsule CRM, and Pipedrive as better alternatives when pipeline depth matters more than sending volume.
Comparaison de Mailshake
Mailshake users hunting for lead generation upgrades often weigh these options too:
Mailshake contre Woodpecker
Mailshake l'emporte sur : Dialer for cold calling, LinkedIn steps in-sequence, AI copy drafting for subject lines
Le pic-vert gagne sur : Cheaper monthly cost, agency-friendly client separation, simpler setup for a lone rep
Mailshake vs Klenty
Mailshake l'emporte sur : Lead Catcher reply triage, tighter mail merge at scale, more polished campaign dashboard
Klenty gagne sur : Deeper cadence branching, stronger CRM-native workflows, more granular per-prospect controls
Mailshake contre Reply IO
Mailshake l'emporte sur : Flatter pricing at small headcount, quicker campaign build, unlimited dialer minutes on upper tiers
Réponse IO gagne sur : AI-driven engagement scoring, broader channel mix including WhatsApp, more useful features for large sales teams
Mailshake contre Salesrobot
Mailshake l'emporte sur : Mature email sequencing, direct CRM sync, phone outreach in the same workflow
Salesrobot l'emporte sur : LinkedIn-first prospecting depth, faster setup for social selling, lighter cost for a solo operator
For LinkedIn-first prospecting, Salesrobot is the best alternative on this list.
Foire aux questions
Does instantly have CRM?
Yes. Instantly CRM is a separate module for deals, contacts, and salesflows. It bills apart from sending plans and stays lighter than dedicated pipeline tools.
Is instantly good for cold emails?
Yes, that is its core job. Unlimited mailboxes, automatic warm-up, and inbox rotation let you scale cold emailing while keeping placement steady.
À quoi sert Mailshake ?
It runs cold outreach across email, LinkedIn, and phone from one dashboard. Reps use it to book more meetings without juggling three separate apps.
Mailshake propose-t-il un abonnement mensuel ?
Yes, though monthly billing costs more per seat than annual. Our records list Starter at $25 and Email Outreach at $45 per month.
Quel est le CRM numéro 1 au monde ?
Salesforce holds the largest market share globally and is often called the meilleur logiciel CRM. Neither tool here replaces it, though both ship or connect to a lighter CRM feature.
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