⚡ Quick Verdict:
- Цены: Instantly starts at $30/month (flat fee). Mailshake starts at $25/month.
- Лучше всего подходит для: Instantly for high-volume cold email campaigns with unlimited sending accounts. Mailshake for small sales teams blending email, phone, and LinkedIn outreach.
- Ключевое отличие: Instantly focuses on cold email scale with unlimited sending accounts. Mailshake adds multichannel sequences with LinkedIn and phone.
- Our pick: Instantly for most users — cheaper at scale, plus a 450M+ B2B lead database built in.
Choosing between Instantly and Mailshake comes down to one question.
Do you need high-volume cold email or multichannel outreach?
Instantly vs Mailshake comparison highlights how both platforms automate email campaigns and drive meeting bookings.
But they solve different problems for different users.
Instantly is built for scale — unlimited email accounts and inbox rotation.
Mailshake is built for small sales teams blending email, phone, and LinkedIn in one workflow.
Обзор
This comparison covers pricing, features, deliverability, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
Our writers have also spent hands-on time with both tools.
By the end, you’ll know which tool fits your outreach efforts.
Что такое «мгновенно»?
Instantly — это платформа для рассылки холодных электронных писем, созданная для массовой рассылки.
It helps sales and marketing teams send cold emails at scale without hitting spam.
The platform includes unlimited email accounts, inbox rotation, and a 450M+ B2B lead database.
It also bundles automated follow ups, an email finder tool, and a built-in CRM.
Most users choose it to drive rapid growth without hiring a full sales team.
Немедленно
A cold email platform built for scale. Unlimited sending accounts, auto warm-up, and a 450M+ B2B lead database in one tool.
Мгновенное ценообразование
Вот сколько будет стоить услуга Instantly в 2026 году. Давайте разберем это подробнее.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 30 долларов в месяц | Основатели-одиночки тестируют холодные электронные письма. |
| Гиперрост | 77,60 долларов в месяц | Startups scaling outreach (25,000 leads) |
| Световая скорость | 286,30 долларов в месяц | Агентства, проводящие несколько кампаний |
| Предприятие | Обычай | Large sales and marketing teams |
Pricing verified April 2026.
Бесплатная пробная версия: Yes. Instantly offers a 14-day free trial with no credit card required.
Гарантия возврата денег: Instantly offers a standard refund window on annual plans. Check the billing page for current terms before subscribing.
📌 Примечание: The Growth Plan at $30/month covers 1,000 active leads and 5,000 emails. The Hypergrowth Plan at $77.60/month expands that to 25,000 active leads and 100,000 emails. Every paid plan includes unlimited sending accounts — a key advantage for teams that run many inboxes.
⚠️ Предупреждение: The lead database and email verification credits are sold separately. If you plan to use Instantly’s 450M+ B2B contacts database, factor in extra cost for lookup credits on top of the base plan.
Основные преимущества мгновенного
Here’s what makes Instantly worth considering:
- Неограниченное количество учетных записей электронной почты: Every paid plan lets you connect an unlimited number of sending inboxes. This is the biggest advantage for agencies and teams running high-volume cold email.
- Inbox Rotation and Warm-up: Instantly rotates sending volume across your email accounts automatically. This helps avoid spam filters and protects sender reputation.
- База данных B2B-лидов, насчитывающая более 450 миллионов человек: The built-in lead finder gives you access to hundreds of millions of verified бизнес contacts. You can filter by industry, role, location, and company size.
- AI Personalization at Scale: AI writes personalized messages for each prospect using данные from their profile. This boosts reply rates on large campaigns.
- Фиксированная цена: Plans are priced per account, not per mailbox. Teams can add more seats and sending inboxes without inflating the bill.
- High Inbox Placement: According to published benchmarks, Instantly shows inbox placement rates around 85.3% for малый бизнес scaling email outreach.
What Our Team Noticed
Our writer signed up for Instantly and spent several days running a small cold email campaign. Here’s what stood out:
Мгновенно Плюсы и Минусы
✅ Плюсы
- Unlimited email accounts on every paid plan
- Automatic inbox warm-up and rotation protect deliverability
- Built-in 450M+ B2B lead database saves tool costs
- Flat-fee pricing scales well for teams and agencies
❌ Минусы
- No built-in phone or LinkedIn outreach channels
- Lead database credits cost extra on top of the base plan
- Освоение таких инструментов требует больше времени, чем освоение более простых почтовых программ.
Что такое Mailshake?
Mailshake is a sales engagement platform built for small sales and marketing teams.
It helps reps mix cold emails, phone calls, and LinkedIn touches in one sequence.
The platform includes an AI email writer, a data finder, and a Lead Catcher inbox.
It also supports mail merge, automated follow ups, and customizable templates for email campaigns.
Most users choose Mailshake to book meetings through multichannel cold outreach.
Mailshake
A sales engagement platform for small teams. Combine email sequences, phone calls, and LinkedIn outreach in one workflow.
Цены Mailshake
Here’s what Mailshake costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 25 долларов в месяц | Solo reps sending basic cold emails |
| Рассылка электронных писем | 45 долларов в месяц | Full email automation with mail merge and multichannel outreach |
Pricing verified April 2026.
Бесплатная пробная версия: Mailshake does not offer a free plan. It offers a 30-day money-back guarantee instead of a traditional free trial.
Гарантия возврата денег: 30 days. Cancel within that window for a full refund on your first subscription.
📌 Примечание: Mailshake’s Starter plan focuses on basic cold email sending. The Email Outreach plan unlocks advanced automation, mail merge, and multichannel outreach with LinkedIn and phone tasks in a single sequence.
⚠️ Предупреждение: The Starter plan at $25/month has limited features. To unlock automation, mail merge, and multichannel sequences you’ll need to step up to Email Outreach at $45/month. Prices shown are monthly but are typically billed annually — review the checkout before committing.
Основные преимущества Mailshake
Here’s what makes Mailshake worth considering:
- Многоканальные последовательности: Mailshake blends cold email, LinkedIn touches, and phone calls into one sequence. This matters for sales teams that need more than email to book meetings.
- Искусственный интеллект для написания электронных писем (SHAKEspeare): The built-in AI drafts cold emails based on your offer and target audience. It saves time when you’re writing subject lines and call to action buttons from scratch.
- Главный ловец: A unified reply inbox that flags positive responses from your campaigns. You can mark leads as interested, not interested, or out of office in one click.
- Интеграция с CRM-системами: Mailshake integrates with Salesforce and Pipedrive out of the box. Data syncs two-way, so logged emails and replies show up in your CRM.
- Mail Merge and Templates: Personalize cold emails at scale using CSV uploads and customizable templates. Every paid plan includes mail merge personalization.
- Телефонный номеронабиратель: The Email Outreach plan includes a built-in power dialer. Reps can call prospects directly from the Mailshake app without switching tools.
What Our Team Noticed
Our writer set up Mailshake for a small outreach campaign and explored the sequence builder. Here’s what stood out:
Преимущества и недостатки Mailshake
✅ Плюсы
- Multichannel sequences combine email, phone, and LinkedIn
- Встроенная интеграция с Salesforce и Pipedrive.
- Lead Catcher reply management saves time on follow up
- AI email writer helps with subject lines and copy
❌ Минусы
- Starter plan is stripped down — real automation requires stepping up to Email Outreach
- Phone and LinkedIn features require the Email Outreach plan (Starter is email-only)
- В отличие от Instantly, здесь нет неограниченного количества учетных записей электронной почты.
Сравнение характеристик
Ready to dive into a detailed comparison of Instantly vs Mailshake? We’ll explore nine key features to help you decide which platform fits your cold outreach.
| Особенность | Немедленно | Mailshake |
|---|---|---|
| Начальная цена | 30 долларов в месяц (фиксированная сумма) | 25 долларов в месяц |
| Бесплатный план | ❌ (14-дневный пробный период) | ❌ (Возврат средств в течение 30 дней) |
| Неограниченное количество учетных записей электронной почты | ✅ | ❌ |
| Встроенная база данных потенциальных клиентов | ✅ (Более 450 миллионов контактов) | ✅ (Data Finder) |
| Inbox Warm-up & Rotation | ✅ (автоматически) | ✅ (deliverability tools) |
| Автоматизация LinkedIn | ❌ | ✅ (Email Outreach plan) |
| Телефонный номеронабиратель | ❌ | ✅ (Email Outreach plan) |
| Автор электронных писем с использованием ИИ | ✅ (AI prompts) | ✅ (SHAKEspeare) |
| Интеграция с CRM-системами | ✅ (built-in CRM) | ✅ (Salesforce, Pipedrive) |
| Лучше всего подходит для | Массовая рассылка холодных писем | Multichannel sales outreach |
1. Sending Scale and Email Accounts
Немедленно: Every paid plan allows an unlimited number of sending accounts. You can connect hundreds of inboxes and rotate sending volume across all of them. This is designed for agencies and teams running high-volume cold email campaigns where deliverability at scale matters most.
Mailshake: Mailshake limits sending volume and caps email accounts based on your plan tier. The Starter plan includes basic sending, while the Email Outreach plan lifts the cap. It’s enough for small sales teams but not built for running hundreds of inboxes in parallel.
2. Lead Generation and Contact Database
Немедленно: The AI-Powered Lead Finder connects to a B2B lead database with over 450 million contacts. You can filter prospects by job title, company size, industry, and location, then push them into a campaign in a few clicks. This helps generate leads without paying for a separate email finder tool.
Mailshake: The Data Finder pulls verified business emails and phone numbers. It works well for finding prospects one-off or in small batches. However, the contact pool is smaller than Instantly’s 450M+ database, which matters if your lead generation depends on wide reach.
3. Доставляемость электронных писем
Немедленно: Inbox rotation distributes volume across multiple sending accounts automatically. Combined with automatic warm-up, this keeps sender reputation strong and avoids spam filters. Based on published benchmarks, small businesses report inbox placement rates around 85.3% when scaling outreach through Instantly.
Mailshake: Mailshake includes email deliverability tools, sending schedules, and throttling controls. Features help keep bounce rates low and maintain sender health. It lacks the aggressive inbox rotation Instantly provides, but it’s enough for a small team sending hundreds of emails per day rather than thousands.
4. Multichannel Outreach (LinkedIn and Phone)
Немедленно: Instantly focuses on email only. There’s no native LinkedIn automation or phone dialer. If you need multichannel sequences, you’ll need to layer on another tool or handle those channels manually outside the platform.
Mailshake: The Email Outreach plan adds LinkedIn automation and a built-in phone dialer. Sequences can mix email steps with LinkedIn connection requests and scheduled call tasks. This is the main reason small sales teams pick Mailshake over cold-email-only tools.
⚠️ Предупреждение: LinkedIn automation and the phone dialer require Mailshake’s Email Outreach plan at $45/month. The Starter plan at $25/month is email-only and won’t give you multichannel sequences.
5. AI Personalization and Email Writing
Немедленно: Hyper-Personalization with AI generates custom opening lines and personalized messages using data from each prospect’s profile. You can also set AI prompts that tailor messages across the full campaign. This helps at volume, where writing manual intros for every contact isn’t feasible.
Mailshake: SHAKEspeare is Mailshake’s AI email writer. It drafts cold email copy, subject lines, and call to action buttons based on your input. It’s a solid starting point when you’re stuck on copy, though heavy personalization still requires your own writing on top.
6. Automated Follow-Ups and Sequences
Немедленно: The campaign builder supports automated follow ups, A/B testing on subject lines and body copy, and branching logic based on replies. Campaigns stop automatically when a prospect replies, opens a link, or marks the email as read. Auto responders also handle bounces and out-of-office replies.
Mailshake: Sequences include automated follow-up emails, conditional steps based on opens and clicks, and auto responders. The visual sequence builder is easy to learn for new users. A/B testing is available on all email automation tools, though the interface is less granular than Instantly’s.
7. CRM and Lead Management
Немедленно: A built-in Automated CRM tracks replies, assigns leads to pipelines, and flags hot prospects. You can move prospects through stages without exporting data to another tool. Native integrations also connect with external CRMs for teams that already have a sales stack in place.
Mailshake: Mailshake integrates with major CRM tools like Salesforce and Pipedrive for two-way data sync. It also has Lead Catcher, a lightweight inbox for managing replies directly inside Mailshake. It doesn’t have a full CRM of its own, so you’ll rely on the integrated CRM for pipeline management.
8. Analytics and Real-Time Insights
Немедленно: Campaign Analytics tracks open rates, click through rates, reply rates, and bounce rates in real time. You can compare campaigns side by side and spot which subject lines or templates drive the best outcomes. Dashboards are designed for teams managing many campaigns at once.
Mailshake: Mailshake shows open rates, clicks, replies, and A/B test results for each campaign. Reports are straightforward and surface the basics without extra setup. Deeper cross-campaign analysis is more limited compared to Instantly’s dashboards.
9. Integrations and Tool Compatibility
Немедленно: Native integrations cover major CRMs, Запьер, webhooks, and Hyperise for personalized images. You can sync replies, opens, and lead status with your existing tools. The platform is built to play nicely with other marketing tools in your stack.
Mailshake: Mailshake integrates with Salesforce, Pipedrive, HubSpot, Zapier, and Hyperise. Both Instantly and Mailshake use the Image embed method to integrate with Hyperise, letting you add personalized images to outreach. Two-way CRM sync is the strongest point here.
Цены и стоимость
Давайте сравним тарифные планы.
| План | Немедленно | Mailshake |
|---|---|---|
| Вход | Growth — $30/month | Starter — $25/month |
| Средний уровень | Hypergrowth — $77.60/month | Email Outreach — $45/month |
| Высокий уровень | Light Speed — $286.30/month | — |
| Предприятие | Обычай | Связаться с отделом продаж |
Немедленно: The flat-fee structure is where Instantly wins on cost. A $30/month Growth Plan covers 1,000 active leads and 5,000 emails with unlimited sending accounts. Even the Hypergrowth Plan at $77.60/month covers 25,000 leads and 100,000 emails. Adding more team members doesn’t raise the price.
Mailshake: Mailshake’s Starter plan at $25/month is the cheaper entry point, but it’s a stripped-down cold email plan. To unlock automation, mail merge, multichannel sequences, and the phone dialer, you need the Email Outreach plan at $45/month. For teams that genuinely need phone and LinkedIn automation, $45/month is a reasonable cost to combine three channels in one tool.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Немедленно | Flat $30/mo with unlimited sending accounts |
| Массовая рассылка холодных писем | Немедленно | Неограниченное количество аккаунтов для отправки сообщений |
| LinkedIn + phone outreach | Mailshake | Built-in multichannel sequences |
| Lead database built in | Немедленно | Включая более 450 миллионов контактов в сегменте B2B. |
| Интеграция с Salesforce | Mailshake | Native two-way CRM sync |
| Подходит для начинающих | Mailshake | Simpler sequence builder |
| Agency scaling fast | Немедленно | Flat fee keeps costs predictable |
💰 Ваш бюджет
Mailshake’s Starter plan at $25/month is the cheapest entry point, but it’s email-only and expensive compared to what Instantly’s $30/month plan includes. For automation, multichannel, or higher sending volumes, Instantly’s Growth Plan packs more возможность out of the gate. Pricing models are tight — match the plan to your actual workflow.
🔌 Ваш технологический стек
Mailshake integrates natively with Salesforce and Pipedrive, which is a plus if your CRM is already in place. Instantly has its own built-in CRM and connects to external tools through Zapier and webhooks.
📝 Ваш стиль письма
If you write every email manually and personalize deeply, Mailshake’s SHAKEspeare AI is fine as a starting point. If you need AI to generate personalized messages at volume, Instantly’s hyper-personalization handles that better.
🎓 Ваш уровень опыта
Mailshake is friendlier for first-time users with a cleaner sequence builder. Instantly offers more advanced features but has a steeper learning curve, especially around inbox rotation and deliverability settings.
🆓 Бесплатные пробные версии и демо-версии
Instantly has a 14-day free trial with no credit card required, so you can test the product risk-free. Mailshake doesn’t offer a free plan but backs purchases with a 30-day money-back guarantee.
🛟 Варианты поддержки
Both platforms offer email support, knowledge bases, and live chat during business hours. Mailshake is known for hands-on onboarding sessions, while Instantly leans more on community Slack and self-serve documentation.
Руководство по переключению
Already using one of these two tools? Here’s what to expect if you switch.
🔄 Переходите с Instantly на Mailshake?
✅ Что вы получите:
- LinkedIn automation and a built-in phone dialer
- Native Salesforce and Pipedrive two-way sync
- Hands-on onboarding and live support sessions
❌ Что вы потеряете:
- Unlimited email accounts on every paid plan
- The 450M+ B2B lead database built in
- Flat-fee pricing — one plan covers your whole team, no seat add-ons
📋 Как переключиться:
- Export your campaigns, contacts, and templates from Instantly as CSV files
- Create your Mailshake account and connect your sending email accounts
- Import contacts into Mailshake and rebuild your sequences using the template library
🔄 Переходите с Mailshake на Instantly?
✅ Что вы получите:
- Unlimited sending accounts on every paid plan
- Access to a 450M+ B2B lead database
- Flat-fee pricing that scales with your team size
❌ Что вы потеряете:
- Native LinkedIn automation and phone dialing
- Native Salesforce and Pipedrive sync
- Hands-on onboarding — Instantly is more self-serve
📋 Как переключиться:
- Export your contact lists and campaigns from Mailshake as CSV files
- Sign up for Instantly and connect your sending email accounts for warm-up
- Import leads and rebuild campaigns using Instantly’s campaign builder
What Our Review Didn’t Cover
This comparison focused on solo founders and small sales and marketing teams. We didn’t evaluate enterprise-level features like custom SLAs, dedicated IPs at large volume, or custom pricing negotiations. Deliverability results vary by industry and list quality, so your open rates and click through rates may differ from published benchmarks. If you’re running outreach in regulated industries or sending to strict markets, test both tools with a small list before committing.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Немедленно |
| 🚀 Основные функции | Немедленно |
| 📨 Email Deliverability | Немедленно |
| 📞 Multichannel Outreach | Mailshake |
| 🔌 Интеграция с CRM-системами | Mailshake |
| 👶 Простота использования | Mailshake |
| 🎯 Генерация лидов | Немедленно |
| 🏆 Общий победитель | Немедленно |
🏆 ПОБЕДИТЕЛЬ: МГНОВЕННО
Мгновенно побеждает в 5 из 7 категорий.
Лучше всего подходит для: High-volume cold email campaigns, agencies managing many clients, and founders who want an email finder and CRM bundled in one tool.
Instantly and Mailshake are two different products built for different users.
Instantly specializes in scale — unlimited email accounts, inbox rotation, and a massive lead database.
Mailshake specializes in multichannel outreach — blending cold email with phone and LinkedIn.
Mailshake is excellent if your sales process needs phone calls and LinkedIn touches alongside email.
However, if you need to drive rapid growth through cold email at scale, Instantly is the better choice.
Больше мгновенно сравниваемых
Here’s how Instantly stacks up against other cold email and sales tools:
Мгновенный против Smartlead
Мгновенно выигрывает по: Bigger built-in lead database, cleaner UI, and better analytics dashboards for teams running many campaigns.
Smartlead побеждает по следующим показателям: Deeper API access, master inbox for multi-agency workflows, and more granular sub-sequence controls.
Мгновенно против Аполлона
Мгновенно выигрывает по: Stronger inbox rotation, better deliverability tooling, and a simpler campaign builder focused on cold email.
Аполлон побеждает в: Massive sales engagement platform, larger B2B contact database (275M+), and built-in dialer for calls.
Мгновенно против Лемлиста
Мгновенно выигрывает по: Flat-fee pricing, unlimited sending accounts, and a bigger lead database for lead generation.
Lemlist побеждает по следующим параметрам: Video personalization, LinkedIn integration, and stronger creative personalization features in email campaigns.
Мгновенно против Снов
Мгновенно выигрывает по: Unlimited email accounts, inbox rotation, and purpose-built cold email scale.
Снов побеждает по следующим критериям: Strong email finder tool, domain search, and verified email lookups as a standalone service.
Больше информации о Mailshake в сравнении с другими сервисами.
Here’s how Mailshake stacks up against other sales engagement tools:
Mailshake против Reply IO
Mailshake побеждает по следующим показателям: Cleaner onboarding, simpler sequence builder, and better suited for small sales teams new to cold outreach.
Ответ IO wins on: AI SDR agents, deeper sales engagement workflows, and more advanced multichannel triggers.
Mailshake против Woodpecker
Mailshake побеждает по следующим показателям: Built-in phone dialer, LinkedIn automation on the higher plan, and a broader sales engagement feature set.
Дятел побеждает в: Strong native deliverability features, per-inbox pricing, and dedicated focus on cold email hygiene.
Mailshake против Saleshandy
Mailshake побеждает по следующим показателям: Phone dialer, LinkedIn touches in sequences, and stronger sales engagement features on the top plan.
Saleshandy побеждает по следующим критериям: Cheaper entry-level pricing, unified inbox for replies, and simpler plan structure for solo senders.
Mailshake против Кленти
Mailshake побеждает по следующим показателям: Better Salesforce-first integrations, Lead Catcher reply management, and cleaner onboarding.
Кленти побеждает по следующим критериям: Native dialer built for outbound sales, sales cadence playbooks, and deeper HubSpot integration.
Часто задаваемые вопросы
Стоит ли использовать Instantly AI?
Instantly is worth it for teams running cold email campaigns at scale. The flat-fee pricing, unlimited sending accounts, and built-in lead database help sales teams save time compared to stitching together other platforms. For email marketing focused on reaching new customers and driving replies that drive conversions, it’s one of the cleaner all-in-one picks to maximize pipeline without per-seat fees. Solo senders with very low volume may find the entry plan overkill.
Работает ли Mailshake с Outlook?
Yes. Mailshake connects to Outlook, Gmail, and most SMTP providers. You link your account once, and the tool sends cold emails and automated follow up emails from your address as if you sent them manually. The dashboard acts like a personal assistant for your sequences and gives real time insights into opens, clicks, and replies.
Сколько электронных писем можно отправить с помощью Instantly?
Volume depends on the plan. The Growth Plan covers up to 5,000 emails per month, Hypergrowth extends to 100,000, and Light Speed handles much more. Since Instantly allows an unlimited number of sending accounts, you can scale by adding more inboxes and reach new customers quickly. Campaigns also let you enroll prospects automatically from the built-in lead database, so list building doesn’t bottleneck your sending.
Apollo лучше, чем Instantly?
Apollo and Instantly solve different problems. Apollo is a full sales engagement platform with a larger database and a dialer. Instantly is focused on cold email scale with unlimited sending accounts. Compared to Mailshake Instantly also leans more toward pure email, while Apollo’s basic plan covers sales workflows too. For better outcomes on multichannel sales pick Apollo; for email-first outreach pick Instantly.
Для чего используется Mailshake?
Mailshake is used for cold email outreach, sales sequences, and multichannel prospecting. Small sales and marketing teams use it to book meetings by combining email, phone, and LinkedIn touches. It’s especially popular among reps who want email campaigns and phone calls in one workflow. Teams researching Mailshake alternatives often land on Instantly, Reply IO, or Woodpecker depending on their budget and channel mix.
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