Comment utiliser Thinkific pour construire votre académie en 2026 ?

Démarrage rapide

Ce guide couvre toutes les fonctionnalités de Thinkific :

• Commencer — Create your account and connect a payment processor
• Comment utiliser les cours Thinkific — Learn to build and sell online courses with unlimited video and PDF lessons
• Comment utiliser un générateur de pages de destination basé sur l'IA — Learn to build a landing page or sales page in minutes
• Comment utiliser l'automatisation des e-mails — Learn to send onboarding and follow-up emails to students without touching your inbox
• Comment utiliser le coaching et les webinaires — Learn to sell one-to-one sessions and live group calls
• Comment utiliser les outils de vente — Learn to run coupons, bundles, and order bumps that raise revenue per customer
• Comment utiliser le générateur de cours par glisser-déposer — Learn to rearrange chapters and lesson types by dragging them
• Comment utiliser Manage Communities — Learn to host discussion spaces where students post, comment, and talk
• Comment utiliser le suivi et l'analyse des progrès des élèves — Learn to see completion rates, quiz answers, and drop-off points
• Comment utiliser la génération de prospects — Learn to capture potential customers with free previews and lead magnets

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I’ve run paid courses on Thinkific for two years and tested every feature covered here.

Ce tutoriel est issu d'une véritable expérience pratique, et non de captures d'écran fournies par le vendeur.

Thinkific is one of the strongest platforms for anyone who wants to sell online courses.

Most creators only scratch the surface of what it can do.

This guide shows you how to use thinkific end to end.

If you want the Thinkific features explained plainly, you’re in the right place.

Étape par étape, avec captures d'écran et conseils de pro.

Tutoriel Thinkific

This How to Use Thinkific tutorial walks through every part of the platform.

It runs from your first new course to the analytics that grow revenue.

Thinkific

Turn what you know into an online education business. Thinkific handles hosting, payments, communities, and marketing in one platform. Start free and launch your first course this week.

ESSAYEZ THINKIFIC MAINTENANT →

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ALTERNATIVES THINKIFIC →

Premiers pas avec Thinkific

Before any feature makes sense, finish this one-time setup.

Cela prend environ trois minutes.

Here is my walkthrough of the platform first:

Maintenant, décomposons chaque étape.

Étape 1 : Créez votre compte

Go to the Thinkific website and click “Start Free.”

Enter your email, then decide on a password and a site name.

✓ Point de contrôle: A confirmation email lands in your boîte de réception.

Step 2: Set Up Your Site

Thinkific runs in the browser, so there is nothing to download.

Add your brand colours and logo under “Design Your Site.”

Setting your brand up first saves rework later.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your dashboard loads with the products menu on the left.

Step 3: Connect Payments and Plan Your Course

Connect Stripe or PayPal under “Payments” before you build anything.

Then define your target audience and the learning outcomes you will deliver.

Comment utiliser les cours Thinkific

Cours Thinkific lets you build and sell online courses with unlimited video and PDF lessons.

Voici comment l'utiliser étape par étape.

Step 1: Open the Courses tab

Click “Courses” in your dashboard, then hit “New Course.”

Pick a template or start blank. Templates save setup time.

Step 2: Add chapters and lessons

Chapters group related lessons. Add lessons inside each chapter.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your chapters appear in the left sidebar with lessons nested under each one.

Step 3: Publish the course

Switch the course status from “Draft” to “Published.”

Comment utiliser Thinkific AI Landing Page Builder

Créateur de pages de destination IA lets you build a landing page or sales page in minutes.

Voici comment l'utiliser étape par étape.

Step 1: Open Site Builder

Go to “Design Your Site” and choose “New Page.”

Select the sales page layout for paid learning products.

Step 2: Describe your course

Tell the AI your topic, audience, and price. It drafts the copy.

Voici à quoi cela ressemble :

✓ Point de contrôle: A full sales page draft loads with headline, benefits, and pricing sections.

Step 3: Edit and publish

Swap the headline, add your own screenshots, then publish.

Comment utiliser l'automatisation des e-mails Thinkific ?

E-mail Automation lets you send onboarding and follow-up emails to students without touching your inbox.

Voici comment l'utiliser étape par étape.

Step 1: Open the Market and Sell menu

Click “Email Automations,” then “Create Automation.”

Step 2: Choose a trigger

Common triggers include enrollment, course completion, and lesson inactivity.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your automation shows a green “Active” label on the automations list.

Step 3: Write and activate

Draft the email, set the delay, then flip the automation on.

Comment utiliser le coaching et les webinaires Thinkific

Coaching et webinaires lets you sell one-to-one sessions and live group calls.

Voici comment l'utiliser étape par étape.

Step 1: Create a coaching product

Under “Products,” choose “Coaching and Webinars,” then name it.

Step 2: Connect your calendar

Link Calendly or Zoom so clients book real-time interaction slots.

Voici à quoi cela ressemble :

✓ Point de contrôle: A booking link appears on the product page for potential customers.

Step 3: Set the price and publish

Charge per session or bundle calls with a course.

Comment utiliser les outils de vente Thinkific

Outils de vente lets you run coupons, bundles, and order bumps that raise revenue per customer.

Voici comment l'utiliser étape par étape.

Step 1: Connect a payment processor

Link Stripe or PayPal under “Payments.” Nothing sells until this is done.

Step 2: Pick a pricing model

Thinkific supports one-time payments, subscriptions, and membership plans.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your payment processor shows a “Connected” badge in green.

Step 3: Create a coupon or bundle

Bundles group related thinkific courses at a single price.

Comment utiliser Thinkific, le créateur de cours par glisser-déposer

Créateur de cours par glisser-déposer lets you rearrange chapters and lesson types by dragging them.

Voici comment l'utiliser étape par étape.

Step 1: Open the curriculum view

Click your course, then the “Curriculum” tab.

Step 2: Drag lessons into order

Grab the handle on the left of any lesson and move it.

Mix video, quiz, survey, and download lesson types inside one chapter.

Voici à quoi cela ressemble :

✓ Point de contrôle: Lesson numbers renumber themselves as soon as you drop an item.

Step 3: Set drip and completion rules

Drip content releases material on a schedule you decide.

How to Manage Thinkific Communities

Gérer les communautés lets you host discussion spaces where students post, comment, and talk.

Voici comment l'utiliser étape par étape.

Step 1: Create a community

Choose “Communities” from the products menu and name your space.

Step 2: Add topic spaces

Separate spaces keep questions, wins, and off-topic posts apart.

Voici à quoi cela ressemble :

✓ Point de contrôle: Members appear in the community liste within a minute of enrolling.

Step 3: Invite your students

Attach the community to a course so access is automatic.

Comment utiliser Thinkific pour suivre la progression et l'analyse des élèves ?

Étudiant Progress and Analytics lets you see completion rates, quiz answers, and drop-off points.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrez le tableau de bord analytique

Click “Analytics” in the left menu of your dashboard.

Step 2: Check the course report

Look at completion rate per lesson, not just per course.

A sharp drop on one lesson usually means it runs too long.

Voici à quoi cela ressemble :

✓ Point de contrôle: A progress bar shows for each enrolled student on the course report.

Step 3: Act on the insights

Rewrite or split the lesson where students quit.

How to Use Thinkific Lead Generator

Génération de prospects lets you capture potential customers with free previews and lead magnets.

Voici comment l'utiliser étape par étape.

Step 1: Build a free mini course

Create a short free product. This becomes your lead magnet.

Step 2: Gate it behind a form

Require an email at sign-up so the contact enters your list.

Voici à quoi cela ressemble :

✓ Point de contrôle: New contacts appear under “Students” with a free enrollment tag.

Step 3: Promote it everywhere

Share it in social posts, blog articles, and YouTube video descriptions.

Conseils et astuces Thinkific Pro

Now we dive into the tips I give every creator I talk to.

Raccourcis clavier

Fonctionnalités cachées que la plupart des gens ignorent

• App Store integrations: Connect Zoom for live lessons and Mailchimp for marketing without writing code.
• Recommandations d'apprentissage : Suggests the next course to each student based on their goals, which quietly grows revenue.
• Custom onboarding documents: Add a short welcome PDF to cut repeat support questions from new students.
• Thinkific Academy: Free training on pricing, curriculum creation, and webinaire funnels, plus onboarding services on higher plans.

Erreurs courantes à éviter selon Thinkific

Mistake #1: Building the whole course before testing demand

Mistake #2: Recording hour-long lessons

Mistake #3: Launching with no landing page or list

Dépannage Thinkific

Problem: Students cannot access a course they paid for

Cause: The course is still set to “Draft,” so the content stays hidden.

Réparer: Open the course, switch the status to “Published,” then refresh the student view.

Problem: Video uploads stall or fail

Cause: Large files time out on slow connections, or the file uses an odd codec.

Réparer: Export as MP4 under 5 GB and upload over a wired connection where possible.

Problem: Checkout returns an error at payment

Cause: The payment processor is disconnected or the currency does not match your Stripe account.

Réparer: Reconnect Stripe under “Payments” and match the currency, then run a $1 test purchase.

📌 Note: If none of the fixes mentioned here work, contact Thinkific support.

Qu'est-ce que Thinkific ?

Thinkific est un cours en ligne platform for creators and companies.

It turns your expertise into courses, communities, and other learning products.

It gives you the ability to sell online learning experiences without stitching five tools together.

Think of it like a shop, a classroom, and a checkout desk sharing one address.

Regardez ce bref aperçu :

Il comprend les fonctionnalités clés suivantes :

• Cours Thinkific : Build unlimited online courses with video, audio, PDFs, and text lesson types.
• Créateur de pages de destination par IA : Generate a sales page and landing page copy with AI-powered design tools.
• Automatisation des e-mails : Send automated welcome, reminder, and upsell emails to every student.
• Coaching et webinaires : Sell coaching sessions and live webinars using built-in Zoom and Calendly links.
• Outils de vente : Run coupons, bundles, subscriptions, and order bumps from one sales dashboard.
• Créateur de cours par glisser-déposer : Rearrange chapters and lessons by dragging them, with no code involved.
• Gérer les communautés : Host discussion spaces, member profiles, and events beside your courses.
• Progression et analyse des élèves : Track completion, quiz results, and revenue from one analytics dashboard.
• Génération de prospects : Capture leads with free previews, lead magnets, and gated landing pages.

Pour une analyse complète, consultez notre Avis sur Thinkific.

Tarification Thinkific

Voici le prix de Thinkific en 2026 :

Essai gratuit : Yes — 30 days on paid plans, plus a limited free plan.

Garantie de remboursement : No formal refund window, so use the trial properly.

💰 Meilleur rapport qualité-prix : Start — it adds email automation and live coaching.

That is where most course creators actually earn money.

Thinkific contre les alternatives

How does Thinkific compare with other course and community platforms?

Sélection rapide :

• Meilleur résultat global : Thinkific — the widest mix of courses, communities, and sales tools at a fair price.
• Meilleur budget : Teachable — lower entry cost if you only need one course live.
• Idéal pour les débutants : Thinkific — AI drafts your outline, copy, and landing page on day one.
• Idéal pour la communauté : Skool — discussion sits at the centre instead of the edge.

🎯 Alternatives Thinkific

Vous cherchez des alternatives à Thinkific ? Voici les meilleures options :

• 🚀 École : Community-first platform where discussion, gamification, and courses live on one simple feed.
• 💰 Cercle: Strong membership spaces with events and paid channels, though course tools stay basic.
• 👶 Enseignable: Cheap and quick for a first course, with fewer marketing features than Thinkific.
• 📊 GoHighLevel : Agency toolkit with CRM, funnels, and courses bundled for client work.
• ⭐ MightyNetworks : Courses, community, and a branded mobile app for creators with an engaged audience.
• 🔧 Bettermode: Customisable community layer for companies that already have their own product.
• 🧠 LearnWorlds : Interactive video, deep quizzing, and strong customer education features for teams.
• 💼 Essaim: Lightweight community and events tool aimed at professional networks.
• 🏢 Disco: Cohort-based learning with AI facilitation for accelerators and enterprise programs.
• 🔥 Kajabi : All-in-one marketing, email, and course platform for creators who dislike stitching tools together.
• 🎨 Wylo: White-label community and course app with design control at a low monthly price.
• 🎯 Whop: Marketplace-style storefront that helps you discover buyers as well as sell to them.

Pour la liste complète, consultez notre Alternatives Thinkific guide.

⚔️ Comparaison avec Thinkific

Here is how Thinkific stacks up against each competitor:

• Thinkific vs Skool: Skool wins on community energy. Thinkific wins on course structure, payment options, and selling several products at once.
• Thinkific contre Circle: Circle is the better forum. Thinkific is the better classroom and checkout, so pick by which side drives your revenue.
• Thinkific contre Teachable: Teachable costs less at entry. Thinkific gives you communities, coaching, and better marketing tools as you scale.
• Thinkific contre GoHighLevel: GoHighLevel suits agencies serving clients. Thinkific suits creators selling their own online learning experiences.
• Thinkific vs MightyNetworks: Mighty ships a branded app. Thinkific delivers deeper course reportage and cleaner sales pages.
• Thinkific contre Bettermode: Bettermode is a community layer for products. Thinkific is a full online education business platform.
• Thinkific contre LearnWorlds: LearnWorlds has richer interactive video. Thinkific is faster to launch and easier for non-technical creators.
• Thinkific contre Swarm: Swarm focuses on networking. Thinkific focuses on selling courses, so overlap is small.
• Thinkific contre Disco: Disco owns cohort programs. Thinkific fits self-paced courses and costs a fraction of the price.
• Thinkific contre Kajabi: Kajabi bundles email and funnels natively. Thinkific costs less and handles communities and coaching just as well.
• Thinkific contre Wylo: Wylo is cheaper and white-label. Thinkific has far more mature commerce and analytics.
• Thinkific contre Whop : Whop brings its own marketplace traffic. Thinkific gives you a branded site you fully own.

Commencez à utiliser Thinkific dès maintenant

Vous avez appris à utiliser toutes les principales fonctionnalités de Thinkific :

• ✅ Cours Thinkific
• ✅ Créateur de pages de destination IA
• ✅ Automatisation des e-mails
• ✅ Coaching et webinaires
• ✅ Outils de vente
• ✅ Créateur de cours par glisser-déposer
• ✅ Gérer les communautés
• ✅ Suivi et analyse des progrès des élèves
• ✅ Génération de prospects

Étape suivante : pick one feature and try it right now.

Most people start with Thinkific Courses, then expand into coaching and communities.

It takes less than five minutes to get your first lesson online.

Foire aux questions

Comment fonctionne Thinkific ?

Thinkific hosts your content, handles payments, and delivers lessons through a course player. You upload videos and PDFs, set a price, connect Stripe, then publish your sales page.

Thinkific est-il adapté aux débutants ?

Yes. The drag and drop course builder needs no code. outils d'IA draft your outline and landing page, so most beginners launch a first course inside a weekend.

Quels sont les inconvénients de Thinkific ?

The free plan is thin and email automation sits on higher tiers. The page designer is less flexible than a real créateur de sites web, and advanced quiz types are limited.

Peut-on gagner de l'argent sur Thinkific ?

Yes. Creators sell courses, coaching, memberships, and digital downloads. Thinkific reports that customers have earned $3.7 billion on the platform to date.

À quoi sert Thinkific ?

Selling online learning experiences: courses, communities, webinars, and customer education programs. Businesses also use it for staff training and partner onboarding.