Vous cherchez à faire connaître votre site web à un plus grand nombre de personnes ?
Nombreux sont ceux qui peinent à faire remarquer leur contenu par Google et les autres moteurs de recherche.
Vous avez fourni les efforts nécessaires, mais vos pages n'apparaissent tout simplement pas.
That is where tools like Ahrefs come in.
Vous avez peut-être entendu of it, but wonder if it’s really worth it.
This Ahrefs SEO review will cut through the noise.
We will examine how Ahrefs can help you attract more visitors from search engines.
Est-ce le meilleur trafic organique ? générateur for 2026?
Let us find out.
Avec Ahrefs, découvrez 28,7 milliards d'idées de mots-clés et analysez 267,6 millions de domaines. Optimisez votre stratégie SEO dès aujourd'hui ! Créez votre compte et constatez par vous-même comment Ahrefs peut booster votre trafic organique !
Qu'est-ce que le référencement Ahrefs ?
Ahrefs is widely recognized as a market leader in the SEO tool industry, alongside Semrush.
Ahrefs has been a household name in the SEO industry for over a decade.
Ahrefs is used by millions of companies around the world, including big brands like Shopify, eBay, and LinkedIn.
Ahrefs is often compared to other tools as it is considered one of the best for backlink analysis and competitor research.
Ahrefs has a massive backlink database, which is one of its core strengths compared to competitors.
Ahrefs is particularly strong for agencies or businesses running multiple SEO projects due to its reportage limits and project management capabilities.
Qui a créé Ahrefs SEO ?
Dmytro Gerasymenko Création d'Ahrefs SEO.
Il a créé l'entreprise en 2010.
Dmytro wanted to build a powerful SEO tool to help people get more organic traffic.
L'objectif était de créer un outil qui permettrait aux utilisateurs de comprendre comment les sites web obtiennent un bon classement sur Google.
Ahrefs is built around one of the largest crawlers on the web, making its backlink database and keyword index some of the most trusted sources for SEO strategy.
Ahrefs focused on things like backlinks and search volume for keywords.
L'objectif est de faire it easy for anyone to use Ahrefs to improve their website’s performance on the SERP.
Principaux avantages d'Ahrefs
Using Ahrefs offers many advantages for your SEO.
Ahrefs has a external learning curve, which makes it useful for beginners.
Ahrefs has a user-friendly interface that organizes tools and data in a logical manner, making it accessible for users of all experience levels.
Voici les principaux avantages :
- Profitable keyword ideas: Ahrefs helps you discover thousands of new keyword ideas, letting you target high-potential terms.
- Keyword database: Its database is extensive, providing data for keyword difficulty, search volume, and traffic potential.
- Difficulté des mots clés (KD): This metric is an estimate of how hard it is to rank on page one for a keyword, which saves time.
- Audit du site: This tool finds technical SEO issues like a broken link to improve site performance in search results.
- Content Explorer: Use this to find popular articles and create eye-catching content that attracts organic traffic.
- Backlink analysis: Ahrefs is considered one of the best SEO tools for backlink analysis, keyword data, and competitor research.
- Backlink database: Ahrefs maintains one of the largest backlink databases in the industry, with trillions of internal and external backlinks.
- Suivi du classement: This allows users to monitor keyword positions and track changes over time, with options for local tracking.
- Daily backlink growth: Ahrefs includes a feature for tracking the total number of backlinks to a target site.
- IT Autopilot and AI Copilot: Ahrefs focuses on these AI features to automate and assist with IT and SEO tasks.
- Brand Radar: This new tool will allow brands to track their visibility in AI-generated answers and Large Language Models (LLMs).
Meilleures fonctionnalités
Ahrefs is a top tool that helps people find their way on the web.
It shows you how to get more visitors from search engines.
You can see what others are doing and find new ways to grow.
It is a complete seo tool for anyone.
1. Aide à la rédaction de contenu
Ahrefs content helper uses ai search to help you write better.
It looks at top ranking pages to see what they talk about.
This helps you meet search intent so readers stay happy.
It is like having a smart coach for your seo strategy.
2. Explorateur de mots clés
The keywords explorer tool helps you find relevant keywords for your site.
You can generate keyword ideas and see the search volume for each one. It shows a keyword difficulty score so you know what is hard to rank.
It is one of the best recherche de mots clés tools available.
3. Gestion des backlinks
Backlink analysis is easy with the ahrefs backlink profile tool.
You can see all the links pointing to your own website.
This helps you find link building opportunities and new referring domains.
It also tracks lost links so you can fix them fast.
4. Audit du site
The ahrefs site audit tool checks your site for technical seo problems.
It finds broken links and checks your meta descriptions.
This site audit keeps your website healthy for search engines.
It is a great way for seo professionals to improve on page seo.
5. Estimation du trafic
This tool shows how much traffic a site gets from organic search.
You can see the traffic value and which pages are the top ranking pages.
It uses seo metrics to show your organic search traffic.
This helps you see if your seo campaign is working.
6. Rank Tracker
The rank tracker lets you follow your keyword rankings over time.
You can see your organic keyword rankings on a clear chart.
It tracks rank tracking across different countries too.
This helps you monitor your seo performance every single day.
7. SEO Reporting Tool
The seo reporting tool makes it easy to share your wins.
You can pull seo données into simple reports for your team.
It includes info from google search console to show the full picture.
This helps you plan your next move with good data.
8. Web Analytics
Web analytics help you see how people use your site.
You can track organic traffic and see which site links get clicked.
It is a simple way to watch your search traffic grow.
This tool helps you understand what your visitors like the most.
9. Site Explorer
The site explorer tool is like an x-ray for any website.
You can use the site explorer to see competitor backlinks and organic keywords.
It shows the domain rating to tell you how strong a site is.
The ahrefs site explorer tool is perfect for deep research.
Tarification
Ahrefs is not the cheapest SEO tool available, and its pricing structure has been criticized for being complex and expensive.
Ahrefs pricing was last updated in April 2024, which included significant price hikes across all subscription plans.
Ahrefs has introduced a credit-based pricing system for its lower-tier plans, which can lead to additional costs for heavy usage.
| Nom du plan | Caractéristiques principales | Tarification (facturée annuellement) |
| Lite | 5 projets, 6 mois de données historiques, 750 mots-clés suivis. | 108 $/mois |
| Standard | 5 projets, 2 ans de données historiques, 2000 mots-clés suivis. | 208 $/mois |
| Avancé | 50 projets, 5 ans de données historiques, 5000 mots-clés suivis. | 374 $/mois |
Avantages et inconvénients
Avantages
Cons
Alternatives à Ahrefs
Bien qu'Ahrefs soit un outil puissant, plusieurs Alternatives à Ahrefs offrir des fonctionnalités SEO complémentaires.
Il est bon de connaître ses options.
- Semrush: Semrush est une suite marketing complète offrant une analyse approfondie des mots-clés, de la concurrence et des publicités. C'est un concurrent direct doté d'outils performants.
- Référencement pour les surfeurs: Spécialisée dans l'optimisation de contenu à partir des pages les mieux classées, elle vous guide sur la structure et les mots-clés.
- Raptor de contenu: Elle se concentre sur l'optimisation du contenu pour un meilleur référencement. Elle permet de créer des articles très pertinents et ciblés.
- Moz: Reconnu pour son indicateur d'autorité de domaine et la qualité de ses formations SEO, Moz propose des services d'analyse de mots-clés, de liens et de sites web. audit outils.
- Classement SE: Offre une plateforme tout-en-un pour le référencement et le marketing. Elle inclut le suivi des mots-clés, l'analyse des backlinks et les audits de sites web.
- Ubersuggest: Un outil freemium de Neil Patel pour la recherche de mots-clés et la génération d'idées de contenu. Idéal pour les débutants et les utilisateurs soucieux de leur budget.
- Mangools: Propose un ensemble de cinq outils SEO faciles à utiliser. Ceux-ci incluent la recherche de mots-clés et l'analyse des SERP.
- Suivi des rangs: Se concentre principalement sur les mots-clés quotidiens suivi du classementCela permet de suivre les performances du site web au fil du temps.
However, there are notable differences when looking at Semrush:
Semrush offers more powerful advertising research and content marketing tools compared to Ahrefs.
Ahrefs allows users to compare keyword gap data for up to 10 competitors, while Semrush limits this to 4 competitors.
Ahrefs lacks device-level tracking in its Rank Tracker, which is a feature available in Semrush.
Ahrefs provides a more comprehensive backlink analysis compared to Semrush, but Semrush offers better project management tools.
Ahrefs does not offer a free trial, which is a significant drawback compared to Semrush, which does provide trial options.
Comparaison d'Ahrefs
Voici comment Ahrefs se compare à d'autres outils SEO populaires, en mettant en évidence ses points forts uniques :
- Ahrefs contre Content Raptor: Content Raptor se concentre sur l'optimisation du contenu pour les entités et les mots-clés manquants.
- Ahrefs vs Surfer SEO: Surfer SEO excelle dans l'optimisation du contenu sur page et l'édition de contenu en temps réel.
- Ahrefs contre Moz: Moz propose des scores d'autorité de domaine et privilégie une interface plus conviviale pour les débutants.
- Classement Ahrefs vs SE: SE Ranking propose une solution SEO tout-en-un équilibrée et abordable, avec un audit de site approfondi.
- Ahrefs contre Ubersuggest: Ubersuggest est réputé pour son interface conviviale et son prix abordable pour les besoins de base en matière de référencement.
- Ahrefs contre SpyFu: SpyFu se spécialise dans l'analyse détaillée des concurrents, notamment de leurs stratégies publicitaires PPC.
- Ahrefs contre Similarweb: Similarweb propose une analyse complète du trafic des sites web et une connaissance approfondie du marché.
- Ahrefs contre Raven Tools: Raven Tools privilégie la simplicité et la polyvalence, ce qui est idéal pour les agences et les petites équipes.
- Ahrefs contre Mangools: Mangools se distingue par son interface conviviale et sa recherche efficace de mots-clés de longue traîne.
- Ahrefs contre Ranktracker: Ranktracker offre un suivi des mots-clés robuste et abordable, ainsi que de solides fonctionnalités de référencement local.
- Ahrefs contre Semrush : Suite complète de référencement naturel et de marketing de contenu ; analyse approfondie des backlinks.
Mon expérience personnelle avec Ahrefs
Mon équipe chez Recherche de liens J'utilise Ahrefs tout le temps.
Nous avions besoin d'augmenter le trafic de notre site web.
Ahrefs nous a aidés à trouver les meilleurs mots-clés recherchés par les internautes.
Cela nous a également montré ce que nos concurrents faisaient de bien.
Nous avons utilisé quelques fonctionnalités clés.
Voici comment Ahrefs nous a aidés à attirer plus de visiteurs :
- Explorateur de mots clés : Nous avons trouvé de nombreuses nouvelles idées de mots-clés. Cela nous a permis de rédiger des articles que les gens avaient réellement envie de lire.
- Audit du site : Cela nous a révélé des problèmes sur notre site web. Nous avons corrigé des éléments comme… lienet notre site est devenu beaucoup plus sain.
- Lien retour Vérificateur: Nous avons vu qui créait des liens vers d'autres sites comme le nôtre. Cela nous a donné des idées pour obtenir nous-mêmes davantage de liens retour.
- Explorateur de site : Nous avons analysé le trafic de nos concurrents. Nous avons tiré des leçons de leur succès.
- Estimation du trafic : Cette fonctionnalité nous indique le trafic que certains mots-clés pourraient générer, ce qui nous aide à choisir les meilleurs à cibler.
Globalement, Ahrefs nous a fourni les outils nécessaires pour mieux comprendre le SEO.
Cela nous a vraiment aidés à augmenter notre trafic organique.
Réflexions finales
Ahrefs is generally considered a reliable and legitimate SEO tool.
Users have reported that Ahrefs’ traffic estimates can be inaccurate when compared to Google Analytics data.
Ahrefs has been criticized for its lack of real-time data updates, which can affect its reliability.
The Site Explorer is the core tool for domain and backlink analysis in Ahrefs.
Important metrics include Domain Rating (DR), representing the overall strength of a backlink profile, and URL Rating (UR), representing individual page strength.
If you want to optimize your site and boost traffic value, Ahrefs is a powerful choice.
Ahrefs charges additional fees for add-ons, such as daily rank tracking updates.
Ahrefs does not offer a free trial, which makes committing to it a bit of a leap for potential users.
Ahrefs has received mixed reviews regarding its customer support.
Some users praise its responsiveness while others criticize it for unhelpful responses.
Essayez Ahrefs et constatez la différence.
Foire aux questions
What is Ahrefs and what is it used for?
Ahrefs is a comprehensive SEO software suite designed for marketing professionals. It is primarily used for backlink analysis, keyword research, competitor analysis, and site auditing. With features like the Explorateur de mots clés et Audit du site, it helps websites improve their visibility on search engines.
Is Ahrefs free to use?
Not entirely. Ahrefs is a premium tool with plans starting at 108 $/mois for the Lite package. However, they do offer Ahrefs Webmaster Tools (AWT), which provides free limited access to Site Explorer and Site Audit for websites that you own and verify.
Is Ahrefs legit and safe?
Absolutely. Ahrefs is one of the most respected and widely used tools in the SEO industry, holding a strong 4.5 rating. It is a legitimate company known for having one of the largest live backlink databases in the world and is safe to connect to your Google Search Console.
Which is better, Semrush or Ahrefs?
Both are industry giants. Ahrefs is often preferred for its superior user interface and depth of backlink data. Semrush, conversely, offers a broader range of features including PPC and réseaux sociaux tools. The choice depends on whether you focus strictly on SEO (Ahrefs) or general digital marketing (Semrush).
Is Ahrefs worth the money?
For serious SEOs, yes. The insights provided by its Explorateur de sites et Suivi du classement can deliver a massive ROI by uncovering competitor strategies. While the Standard plan ($208/month) is an investment, the data accuracy justifies the cost for professionals.
How to get the Ahrefs $7 trial?
You can’t anymore. Ahrefs discontinued their famous 7-day trial for $7 several years ago. Currently, you must subscribe to a monthly plan to access the full toolset, though you can use Ahrefs Webmaster Tools for free on your own sites.
What does the name “Ahrefs” mean?
The name is a nod to HTML coding. It comes from the <a href=""> tag, which is the standard attribute used to create hyperlinks. This reflects the software’s origin as a dedicated backlink analysis tool.
More Facts about Ahrefs
- Learning Curve: While some say it is easy, Ahrefs is actually quite hard to learn at first because it has so many complex tools.
- Trust and Accuracy: Most people trust Ahrefs as a reliable and helpful tool, but some users are unhappy with the cost and think some of the numbers could be more accurate.
- Cost Comparison: Many people feel that Ahrefs costs more money than other tools that do the same kind of work.
- Customer Help: Reviews for their support team are mixed. Some people say the help team is fast, but others feel they do not always solve the problem.
- Domain Rating (DR): This is a score from 0 to 100. It tells you how strong a website is by looking at how many other sites link to it.
- Site Explorer: This tool gives you a comprehensive view of a website. It shows you who is linking to the site and how many people find the site through Google searches.
- Pricing Plans: Ahrefs offers four main plans: Lite, Standard, Advanced, and Enterprise. (Note: There is no “Starter” plan for $29; the cheapest paid plan starts at $129).
- Lite Plan: $129 per month. It is the basic paid version and has some limits on what you can do.
- Standard Plan: $249 per month. It lets you use more features than the Lite plan.
- Advanced Plan: $449 per month. It is for power users who need to see more data and have higher limits.
- Monthly Reports: The Lite plan gives you 500 credits (reports) per month to check different websites.
- Keyword Tracking: With the Lite plan, you can pick 750 important words to follow. The tool will tell you whether your website is moving up or down in Google search results for those words.
- Enterprise Plan: For very large companies. It allows at least 3 people to use the account and view all website data from the past.
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