Choisir le bon CRM can feel like a headache, right?
You’re looking at ActiveCampaign vs Zoho CRM, and both seem good.
Mais lequel est en fait best for your business in 2025?
It’s tough to know where to start.
Don’t worry, we’re here to break it down.
We’ll look at the key differences between ActiveCampaign and Zoho CRM so you can decide which is the best CRM tool pour ton besoins.
Aperçu
We’ve spent countless hours diving deep into both ActiveCampaign and Zoho CRM, testing their features, workflows, and integrations.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Vous voulez un produit simple mais puissant CRM Vous souhaitez organiser vos relations clients ? Vous pouvez en faire l'expérience sans risque !
Tarifs : L'essai est gratuit. L'abonnement premium démarre à 14 $/mois.
Caractéristiques principales :
- Gestion des contacts
- Automatisation de la force de vente
- Analyses et rapports
Qu'est-ce que ActiveCampaign ?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales?
This tool can help. It also enables you to keep track of customers and makes your marketing smarter.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Qu'est-ce que Zoho CRM ?
Maintenant, changeons de sujet et parlons de Zoho CRM.
Zoho offers a comprehensive suite of business tools. Their CRM is part of that ecosystem.
Il dispose de fonctionnalités pour vous aider à gérer vos ventes, votre marketing et votre support client.
Découvrez également nos favoris Alternatives à Zoho CRM…
Notre avis
Élevez votre réseaux sociaux Stratégie avec Zoho Social. De la planification intelligente à l'écoute des réseaux sociaux en passant par des analyses approfondies, découvrez dès aujourd'hui la puissance de Zoho Social !
Principaux avantages
- La personnalisation est reine : Adaptez Zoho CRM à votre flux de travail exact.
- Abordable pour tous : Commencez avec un forfait gratuit pour jusqu'à 3 utilisateurs.
- Accès à l'application mobile : Gérez votre CRM où que vous soyez, à tout moment et en tout lieu.
- Analyses intégrées : Suivez les indicateurs critiques et obtenez des informations précieuses.
Tarifs
- Standard: 14 $/utilisateur/mois.
- Professionnel: 23 $/utilisateur/mois.
- Entreprise:40$/utilisateur/mois.
- Ultime: 52 $/utilisateur/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
Choosing the right crm platform hinges on its features. We’re digging into nine key areas to give you a clear, honest look at what each one offers.
1. Marketing and Sales Automation
- ActiveCampaign is the leader here. Its ActiveCampaign marketing automation is deeply intelligent, using an easy visual builder to create complex, multi-step sequences. This is where activecampaign features really shine.Zoho CRM focuses more on sales automation, though it offers strong workflow tools to streamline the entire sales engagement.
- Verdict: If you need powerful digital marketing automation, ActiveCampaign is your tool.
2. Lead Scoring and Predictive Analytics
- Both offer lead scoring, but ActiveCampaign provides more advanced features like predictive sending and Win Probability (on higher tiers). This kind of intelligent marketing automation helps your team prioritize.Zoho CRM uses its AI assistant, Zia, for some predictive functions and contact enrichment.
- Verdict: For a more advanced user looking to truly leverage predictive données, ActiveCampaign has an edge.
3. Email Deliverability and Compliance
- ActiveCampaign is well-regarded for its activecampaign’s deliverability. The platform prioritizes getting your emails to the boîte de réception by offering strong authentication tools and guidance. It is also gdpr compliant.
- Zoho CRM provides reliable email marketing services too, but ActiveCampaign is often cited in independent studies for its strong performance in this key area.
4. Customization and Data Flexibility
- Zoho CRM is a crm platform built for high-level customization. You can create custom fields, custom objects, and tailor the sales process heavily.
- ActiveCampaign CRM also offers flexibility but is generally less complex to set up.
- Verdict: Zoho is better if you are a big businesses with unique, complex requirements.
5. Social Media Management
- This is where Zoho wins due to its ecosystem. Using Zoho Social (which is a separate social media management tool or an add on), you can manage multiple social media accounts and social media platforms.
- You can schedule réseaux sociaux posts, monitor mentions, and get custom reports on your social media performance, all automatically synced to the built in crm.
- ActiveCampaign’s social features are less centralized, focusing more on paid ads activecampaign features on Facebook.
6. Transactional Emails and SMS
- ActiveCampaign offers strong options for both transactional emails and send sms features (sms add ons). The ability to integrate transactional email into the automation workflow is a great feature.
- Zoho CRM handles transactional emails but often requires integration with other zoho apps or third-party email providers for robust texte message campaigns.
7. Email Builder and Templates
- ActiveCampaign offers an excellent visual email constructeur with many pre built templates and the ability to use conditional content for deep personalization.
- Zoho CRM also has a solid newsletter tool and builder, but the visual design and simplicity of the ActiveCampaign editor faire it slightly easier to create polished, personalized follow up email campaigns quickly.
8. Support and Onboarding
- ActiveCampaign generally gets high marks in an ActiveCampaign review for its customer support, including its comprehensive knowledge base.
- Zoho CRM is an excellent solution but sometimes requires a more advanced user due to its complexity. Access to a dedicated account team usually comes with the higher-tier enterprise plan for both activecampaign alternatives.
9. Mobile App Experience
- Both platforms offer mobile app functionality. The Zoho Social mobile app is a standout feature for those needing to schedule posts and engage on the move.
- ActiveCampaign’s app is strong for checking and managing deals and end automation, ensuring you can add notes and manage contact management when away from your desk.
Que rechercher lors du choix d’un logiciel CRM ?
Making the final choice depends on your business priorities.
Here are the key features and deciding factors you must check before you recommend ActiveCampaign or Zoho:
- Advanced automation needs: Do you need deep, personalized customer experience across email and text messages? ActiveCampaign’s advanced automation features, including the ability to build automations based on purchase history and behavior, make it the must have platform for sophisticated email templates and flows.
- Ecosystem and one platform: Zoho CRM is part of the extensive Zoho suite, making it a great solution if you need one platform for comptabilité, projects, and sales. It offers many features and seamless integration with microsoft dynamics and multiple platforms.
- Social Media Focus: If you need to manage an active social media presence and multiple social media campaigns, Zoho Social is a standout features. It has powerful scheduling features, a publishing queue, and allows your social media manager to immédiatement publish posts across multiple social channels and social media channels like twitter from one platform for a clear picture of engagement. It helps generate new leads and provides insights on the right audience at optimal times.
- Ease of Use vs. Complexity: ActiveCampaign has a famously clean user interface and is great for small teams starting out. Zoho CRM, while powerful, can have a steeper learning curve due to its extensive customization options and many features.
- Pricing Structure: ActiveCampaign’s pricing quickly scales up based on contact count. Zoho CRM often offers a free plan for a limited number of users and competitive pricing for its comprehensive feature set, making it more affordable for those with large databases.
- Compliance and Sécurité: If data compliance is critical, check the specifics. ActiveCampaign is gdpr compliant, and its focus on secure automation means it takes the data privacy framework seriously. Note that neither platform offers dedicated hipaa support.
- Sales vs. Marketing Priority: ActiveCampaign is first and foremost a marketing tool with an excellent built in crm, focused on using dynamic content, landing pages, and email templates. Zoho CRM is a true CRM at its core, offering deeper crm add ons and sales tools.
- Social Media Collaboration: Zoho Social offers excellent tools for team collaboration on social channels, allowing the team to work on scheduled posts and saved drafts daily basis and track metrics across multiple accounts.
Verdict final
After thorough testing, if your main focus is robust email marketing, deep automation, and a user-friendly interface, ActiveCampaign is our top pick.
It excels at nurturing potential customers and driving engagement.
However, Zoho CRM is the stronger choice if your business heavily relies on a comprehensive sales pipeline and detailed CRM capabilities.
We’ve seen firsthand how each platform performs.
This detailed breakdown should help grow your business by selecting the right tool to close more deals and prioritize your leads and customers.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
En savoir plus sur Zoho CRM
Voici une comparaison concise de Zoho CRM avec ses alternatives :
- Zoho CRM contre Pipedrive: Zoho CRM est riche en fonctionnalités et abordable ; Pipedrive fournit un pipeline de vente plus simple et visuel.
- Zoho CRM contre Keap: Zoho CRM est un CRM holistique ; Keap excelle dans l'automatisation intégrée des ventes et du marketing.
- Zoho contre GoHighLevelZoho CRM est un CRM très flexible et riche en fonctionnalités. Idéal pour les entreprises de toutes tailles, il offre une personnalisation poussée et des rapports commerciaux performants. GoHighLevel est une plateforme tout-en-un principalement destinée aux agences marketing.
- Zoho CRM contre ActiveCampaign: Zoho CRM fournit un CRM complet ; ActiveCampaign est leader dans l'automatisation avancée du marketing.
- Zoho CRM contre HubSpot: Zoho CRM est rentable et offre diverses fonctionnalités ; HubSpot est convivial et offre une plateforme étendue, mais il peut être plus cher.
- Zoho CRM contre ClickFunnels: Zoho CRM est une suite complète de gestion d'entreprise ; ClickFunnels se concentre sur la création d'entonnoirs de vente optimisés pour la conversion.
- Zoho CRM contre Folk: Zoho CRM est un CRM large et personnalisable ; Folk est un outil de gestion des contacts plus simple et collaboratif.
- Zoho CRM contre Instantly: Zoho CRM fournit un CRM à cycle complet ; Instantly se spécialise dans sensibilisation par courrier électronique à froid à l'échelle.
- Zoho CRM contre ClickUp: Zoho CRM est une solution CRM dédiée ; ClickUp est avant tout une plateforme de gestion de projet polyvalente.
- Zoho CRM contre Monday CRM: Zoho CRM offre des fonctionnalités CRM approfondies ; Monday CRM met l'accent sur les flux de travail visuels au sein d'un système d'exploitation de travail plus large.
- Zoho CRM contre Capsule CRM: Zoho CRM est complet et personnalisable ; Capsule CRM est connu pour sa simplicité et sa facilité d'utilisation.
- Zoho CRM contre Insightly: Zoho CRM fournit des fonctions CRM complètes ; Insightly combine CRM et gestion de projet.
- Comparaison entre Zoho CRM et Freshsales CRM: Zoho CRM offre une automatisation et une personnalisation robustes ; Freshsales CRM dispose d'un pipeline de vente intuitif.
- Zoho CRM contre Salesforce: Zoho CRM est une alternative abordable et riche en fonctionnalités ; Salesforce est une solution d'entreprise hautement personnalisable et leader du marché.
Questions fréquemment posées
Which is better for small businesses, ActiveCampaign or Zoho CRM?
For smbs focusing on lead generation and email campaigns, ActiveCampaign is often easier to use. If your petite entreprise needs deep crm capabilities and sales pipeline management, Zoho CRM provides more robust tools. Choose the best based on your specific needs.
Can ActiveCampaign and Zoho CRM integrate with other tools?
Yes, both crm software solutions offer extensive integrations. Zoho CRM has a broader ecosystem of apps, while ActiveCampaign connects with popular third-party tools via api. Check if your existing tools are compatible to help you stay connected.
How does ActiveCampaign handle email marketing compared to Zoho CRM?
Activecampaign excels in email marketing with advanced segmentation, automation, and tag-based triggers. Zoho CRM offers email marketing, but it’s more integrated with its sales process features. Compare ActiveCampaign vs Zoho to see which fits your target audience.
Is Zoho CRM more customizable than ActiveCampaign?
Yes, Zoho CRM generally offers deeper customization for specific business needs. You can tailor fields, workflows, and modules extensively. Activecampaign provides easier, drag-and-drop customization, making it more user friendly for quick setups.
Quelle plateforme offre le meilleur service client ?
User reviews often highlight Activecampaign’s responsive support team. However, both platforms offer support resources, including documentation and help centers. Consider your preferred support style when deciding which platform best fits your needs.
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