Démarrage rapide
Ce guide couvre toutes les fonctionnalités de SocialPilot :
- Commencer — Connect your social media accounts and set up the basics
- Comment utiliser la publication et la planification — Publish to every network from one composer window
- Comment utiliser la gestion d'équipe — Add staff and control account access without sharing passwords
- Comment utiliser la gestion des clients — Onboard customers without collecting their login details
- Comment utiliser un calendrier de médias sociaux — Spot gaps and reschedule posts by dragging them
- Comment utiliser la planification en masse — Upload hundreds of posts at once from a CSV file
- Comment utiliser les outils d'analyse et de reporting — Track performance and export reports customers actually read
- Comment utiliser la marque blanche — Brand the whole dashboard as your own agency tool
- Comment utiliser la curation et la planification de contenu — Auto-share curated articles so your feed never runs dry
- Comment utiliser la collaboration d'équipe — Approve every draft before it reaches your audience
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have run client accounts through SocialPilot for two years and tested every feature covered here. This tutorial comes from real hands-on work, not vendor screenshots.
SocialPilot is an all-in-one tool for managing social media in one place.
You will also see it written as Social Pilot. Same tool, same login.
Most users only ever touch scheduling.
This guide will walk you through every major feature, step by step.
If you are curious about the parts nobody talks about, start with White Label and Bulk Schedule.
Tutoriel SocialPilot
This How to Use SocialPilot tutorial walks you through the SocialPilot app from first login to advanced agency workflow.
SocialPilot
Schedule posts across every social media platform from one dashboard. SocialPilot gives agencies bulk scheduling, client management, and white label reporting. Start with a 14-day free trial, no credit card needed.
Premiers pas avec SocialPilot
Getting started with SocialPilot takes about three minutes.
Do this once, then every feature below works.
Étape 1 : Créez votre compte
Go to the SocialPilot website and click Sign Up.
Enter your email, set a password, then click Continue to start the 14-day trial.
✓ Point de contrôle: Check your inbox for the confirmation email.
Step 2: Connect Your Profiles
The first step to using SocialPilot is to connect your social media profiles.
Open Manage Accounts, click Connect, then pick Facebook, LinkedIn, Google Business Profile, or any other platform you use.
Voici à quoi ressemble le tableau de bord :
✓ Point de contrôle: Every connected account shows a green status dot.
Step 3: Build Your Posting Schedule
Once your accounts have been connected, create posting schedules.
Set specific time slots for each day of the week so you never miss a slot.
Follow this order and every feature below works on the first try.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
How to Use SocialPilot Publisher and Scheduler
Publication et planification lets you queue posts to every connected social media platform from one composer window.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez le Post Composer
Click Posts, then Create Post in the left menu.
The location of that menu item never changes, so it becomes muscle memory fast.
Step 2: Write and customize your content
Add your text, images, or videos in the editor.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each selected platform shows its own live preview tab.
Step 3: Pick a time and publish
Choose Schedule, set the date, then confirm.
✅ Résultat : Your post sits in the queue and goes live automatically at the chosen time.
💡 Conseil de pro : Use AI-suggested times instead of guessing. SocialPilot picks posting slots based on peak engagement patterns for your audience.
How to Use SocialPilot Team Manager
Gestion d'équipe lets you add team members and control exactly which accounts each person can touch.
Voici comment l'utiliser étape par étape.
Step 1: Open the Users panel
Click the Profile Icon, then select Users.
Step 2: Send the invite
Enter an email address and pick a role.
Roles range from Manager to Contributor, so a junior écrivain never gets billing access.
Voici à quoi cela ressemble :
✓ Point de contrôle: The new user appears with a Pending badge until they accept.
Step 3: Assign accounts and groups
Tick only the profiles that person needs.
✅ Résultat : Your team can create content without anyone sharing login credentials.
💡 Conseil de pro : Donner travailleurs indépendants the Contributor role. Their posts enter an approval queue instead of going live straight away.
How to Use SocialPilot Client Manager
Gestion de la clientèle lets you invite customers to connect their own profiles without ever sending you a password.
Voici comment l'utiliser étape par étape.
Step 1: Open the Clients section
Go to Manage Accounts, then Clients.
Step 2: Send a connection invite
Enter the client contact details and hit Invite.
They get a branded page where they connect their own social media accounts.
Voici à quoi cela ressemble :
✓ Point de contrôle: The client’s profiles appear under their name in your dashboard.
Step 3: Group the connected profiles
Drop each client into their own account group.
✅ Résultat : You manage every client account from one place with proper sécurité in place.
💡 Conseil de pro : Name groups by client, not by network. Filters and reports get far easier to read later.
Comment utiliser le calendrier des médias sociaux de SocialPilot
Calendrier des médias sociaux lets you see every scheduled post in one view and drag it to a better slot.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrir le calendrier de contenu
Click Calendar in the top menu bar.
Step 2: Filter the view
Use the filters to show one account, group, or status.
You can filter the view of the calendar, create posts, and edit drafts without leaving the page.
Voici à quoi cela ressemble :
✓ Point de contrôle: Only the accounts you picked stay visible on the grid.
Step 3: Drag posts to reschedule
Grab any post and drop it on a new date.
✅ Résultat : You can see gaps in your week immédiatement and fill them before they cost you reach.
💡 Conseil de pro : Switch to the weekly view before planning. Monthly view hides the time-of-day clustering that kills engagement.
How to Use SocialPilot Bulk Scheduler
Planification en masse lets you upload hundreds of posts at once from a single CSV file.
Voici comment l'utiliser étape par étape.
Step 1: Download the CSV template
Go to Posts, then Bulk Schedule, and grab the sample file.
Step 2: Fill in your rows
Add one post per row with date, time, and text.
Keep the date format exactly as the template shows or the upload fails.
Voici à quoi cela ressemble :
✓ Point de contrôle: Every row shows a green tick before you confirm.
Step 3: Upload and review
Drop the file back in and check the preview.
✅ Résultat : Weeks of content land in your queue in under five minutes.
💡 Conseil de pro : Bulk scheduling works best with evergreen posts. Pair it with Repeat Post to re-share the same content up to nine times.
Comment utiliser SocialPilot Analytics et les rapports
Analyse et reporting lets you take a deep dive into your social media data and export it as a client report.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrir Analytics
Click Analytics, then choose an account.
Step 2: Set the date range
Pick the period you want to review.
The social analytics view breaks out audience growth, engagement, and top posts.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your best performing posts appear ranked by engagement.
Step 3: Export or schedule the report
Hit Export PDF or set a recurring email.
✅ Résultat : You have a report ready to send without rebuilding it every month.
💡 Conseil de pro : Optimal posting time data only appears for Facebook. For other platforms, test manually and check results weekly.
How to Use SocialPilot White Label Tool
Marque blanche lets you put your own logo and domain on the dashboard your clients log into.
Voici comment l'utiliser étape par étape.
Step 1: Open White Label settings
Go to Settings, then White Label.
Step 2: Upload your branding
Add your logo, favicon, and brand colours.
Agencies use this to produce professional reporting under their own name.
Voici à quoi cela ressemble :
✓ Point de contrôle: The preview shows your logo where the SocialPilot mark used to sit.
Step 3: Point your custom domain
Add a CNAME record, then verify it.
✅ Résultat : Clients log into what looks like your own software.
💡 Conseil de pro : White Label sits on the Agency plans only. Check the plan comparison before you purchase if branding matters to you.
How to Use SocialPilot Content Curation and Scheduler
curation et planification du contenu lets you pull articles from RSS feeds and share them automatically as they go live.
Voici comment l'utiliser étape par étape.
Step 1: Add an RSS feed
Go to Content, then RSS Feeds, and paste a feed URL.
Step 2: Choose accounts and timing
Pick which profiles get the article and how often.
New posts from that feed publish automatically to your chosen accounts.
Voici à quoi cela ressemble :
✓ Point de contrôle: The feed shows a preview of the next three queued articles.
Step 3: Add an AI caption
Utiliser l'IA Assistant to write the intro line.
✅ Résultat : Your feed keeps moving even during a quiet content week.
💡 Conseil de pro : Curated posts should stay under a third of your calendar. Any more and your audience stops seeing your own voix.
How to Use SocialPilot Team Collaborator
Collaboration d'équipe lets you route every draft through an approval workflow before it reaches your audience.
Voici comment l'utiliser étape par étape.
Step 1: Turn on approvals
Open Settings, then Approval Workflow, and switch it on.
Step 2: Review the queue
Open Posts, then Pending Approval.
Each draft shows the author, the target platform, and the scheduled slot.
Voici à quoi cela ressemble :
✓ Point de contrôle: Approved posts move straight into the scheduled queue.
Step 3: Approve or send back
Click Approve, or leave a note and reject.
✅ Résultat : Nothing reaches your community until someone senior has signed off.
💡 Conseil de pro : Pair approvals with the unified inbox. One person can then handle comments, messages, and mentions in a single pass.
Conseils et astuces pour SocialPilot Pro
After two years inside this platform, here are the tips that saved me the most time.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Create post | C |
| Ouvrir le calendrier | Maj + C |
| Enregistrer le brouillon | Ctrl + S |
| Search accounts | / |
Here is the view I keep open all day:
Fonctionnalités cachées que la plupart des gens ignorent
- Browser extension: Install the SocialPilot Browser Extension to queue posts while browsing any article you want to share.
- Publication répétée : Re-share evergreen content up to nine times over a period you choose.
- Boîte de réception unifiée : Handle comments, messages, and mentions from multiple platforms in one place instead of jumping between pages.
- Account groups: Apply filters by group so a twelve-client dashboard stops feeling like chaos.
Erreurs courantes à éviter sur SocialPilot
Mistake #1: Expecting full LinkedIn functionality
❌ Faux : Trying to tag individuals on LinkedIn or repost from a personal profile to a company page.
✅ À droite : Accept the limits. They come from the LinkedIn API, not SocialPilot, so no other tool fully solves them either.
Mistake #2: Posting the same text everywhere
❌ Faux : Writing one caption and pushing it to every social media platform unchanged.
✅ À droite : Use platform-specific customization inside the Post Composer. Each network gets its own length, tone, and hashtags.
Mistake #3: Ignoring the approval workflow
❌ Faux : Giving every team member publishing rights and hoping nobody posts something odd.
✅ À droite : Turn approvals on from day one. Two minutes of review beats a public apology.
Dépannage de SocialPilot
Problem: A connected account keeps disconnecting
Cause: Social networks expire access tokens every 60 to 90 days.
Réparer: Open Manage Accounts and click Reconnect. No need to worry — your scheduled posts stay intact.
Problem: Bulk upload rejects my CSV file
Cause: The date format or column order does not match the template.
Réparer: Re-download the sample file and paste your rows into it. Do not rename the header row.
Problem: Analytics shows no data
Cause: Analytics only counts activity after the profile was connected.
Réparer: Wait 24 hours after connecting, then check again. Historic data from before the connection never appears.
📌 Note: If none of these fix it, contact SocialPilot support through live chat.
Qu'est-ce que SocialPilot ?
SocialPilot is a social media management platform that lets you schedule, monitor, and analyse activity from one dashboard.
It lets you manage your social media from one place instead of five browser tabs.
Agencies around the world run client accounts through it every day.
Think of it like a control tower for every account your company runs.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Publication et planification : Write once, then publish to Facebook, LinkedIn, X, and other platforms at the same time
- Gestion d'équipe : Invite users, assign roles, and keep control of every social media account
- Gestion de la clientèle : Onboard customers through a branded invite instead of collecting their passwords
- Calendrier des médias sociaux : Track scheduled content, spot gaps, and reschedule posts with a drag
- Planification en masse : Load a CSV and fill weeks of your calendar in a few minutes
- Analyse et reporting : Track performance per account and export PDF reports on a schedule
- Marque blanche : Replace SocialPilot branding with your agency logo, colours, and domain
- Sélection et planification des contenus : Feed your calendar with curated articles and AI-written légendes
- Collaboration d'équipe : Send drafts through an approval queue and reply from the unified inbox
Pour une analyse complète, consultez notre Avis sur SocialPilot.
Tarification de SocialPilot
Here is what SocialPilot costs in 2026:
| Plan | Prix | Idéal pour |
|---|---|---|
| Essentiel | $25 | Solo founders and freelancers |
| Standard | $42 | Small teams posting daily |
| Prime | $85 | Agencies managing several customers |
| Ultime | $170 | Grandes agences ayant besoin de solutions en marque blanche |
Essai gratuit : Yes — 14 days with full feature access and no card required.
Garantie de remboursement : Yes — 14 days on annual plans.
Watch the billing page for special offers before you buy:
💰 Meilleur rapport qualité-prix : Premium at $85 — it makes sense once you add client management and a real agency workload.
SocialPilot contre les alternatives
How does SocialPilot compare? Here is the landscape:
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| SocialPilot | Agencies and small teams | 25 $/mois | ⭐ 4.1 |
| Sprout Social | Rapports d'entreprise | 199 $/mois | ⭐ 4,3 |
| Envoyable | Agency inboxes | 29 $/mois | ⭐ 4.2 |
| Agorapulse | Community managers | 49 $/mois | ⭐ 4,5 |
| Tampon | Débutants | 6 $/mois | ⭐ 4,3 |
| Zoho Social | utilisateurs de Zoho | 10 $/mois | ⭐ 4,4 |
| Plus tard | planification visuelle | 25 $/mois | ⭐ 4.2 |
| Metricool | Analyses gratuites | 22 $/mois | ⭐ 4,4 |
Sélection rapide :
- Meilleur résultat global : SocialPilot — most agency features per dollar
- Meilleur budget : Buffer — cheap, simple, limited
- Idéal pour les débutants : Buffer — nothing to learn
- Best for reporting: Sprout Social — deepest data, highest price
🎯 Alternatives à SocialPilot
Vous cherchez des alternatives à SocialPilot ? Voici les meilleures options :
- 🚀 Sprout Social : Deep social analytics and enterprise reporting, but the price jumps hard once you add users.
- 💼 Envoyable : Built for agencies with strong client management and a solid unified inbox for replies.
- 🧠 Studio de contenu : AI-heavy content discovery with a clean calendar and decent curation tools.
- 💰 Article vedette : Cheap lifetime pricing that suits solo users posting to many social media accounts.
- 📊 Agorapulse : Excellent inbox and reporting for community managers who reply all day.
- 🔧 Zoho Social : Great value if your company already runs on the wider Zoho suite.
- 👶 Tampon: The simplest option for beginners who want a clean queue and nothing else.
- 🏢 Sprinklr : Enterprise-grade suite for large companies with dedicated social teams and budgets.
- 🎨 Plus tard: Visual-first planner built around Instagram grids and short-form videos.
- ⚡ Loomly : Strong post ideas and a friendly approval workflow for small marketing teams.
- 🌟 Flamber: AI-first tool aimed at founders creating content quickly without a designer.
- ⭐ Metricool : Analytics-led platform with free tiers and strong ad reporting alongside organic data.
Pour la liste complète, consultez notre Alternatives à SocialPilot guide.
⚔️ Comparaison avec SocialPilot
Here is how SocialPilot stacks up against each competitor:
- SocialPilot contre Sprout Social : Sprout Social wins on reporting depth. SocialPilot wins on price for agencies watching every dollar.
- SocialPilot contre Sendible : Sendible has a tighter inbox. SocialPilot handles bulk scheduling and larger account counts more cheaply.
- SocialPilot contre Content Studio : Content Studio is stronger at content discovery. SocialPilot is stronger at team and client workflow.
- SocialPilot contre Heropost : Heropost costs less upfront. SocialPilot gives you real analytics, approvals, and support.
- SocialPilot contre Agorapulse : Agorapulse wins on inbox depth. SocialPilot costs far less per profile at the same volume.
- SocialPilot contre Zoho Social : Zoho Social s'intègre à Zoho CRM. SocialPilot supports more profiles per plan for agencies.
- SocialPilot contre Buffer : Buffer is easier to learn. SocialPilot offers bulk scheduling, white label, and client management.
- SocialPilot contre Sprinklr : Sprinklr suits enterprises. SocialPilot suits small teams and agencies that need speed, not procurement.
- SocialPilot contre Later : Later is better for visual planning. SocialPilot is better for multi-client scheduling and reporting.
- SocialPilot contre Loomly : Loomly has nicer content prompts. SocialPilot handles more accounts on a cheaper plan.
- SocialPilot contre Blaze : Blaze leans on AI generation. SocialPilot leans on scheduling depth and team control.
- SocialPilot contre Metricool : Metricool has a generous free plan. SocialPilot gives agencies white label and client onboarding.
Commencez à utiliser SocialPilot dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de SocialPilot :
- ✅ Publication et planification
- ✅ Gestion d'équipe
- ✅ Gestion de la clientèle
- ✅ Calendrier des médias sociaux
- ✅ Planification en masse
- ✅ Analyse et rapports
- ✅ Marque blanche
- ✅ Sélection et planification de contenu
- ✅ Collaboration d'équipe
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par la publication et la planification.
Cela prend moins de cinq minutes.
Then start managing every account from one dashboard.
Foire aux questions
SocialPilot est-il facile à apprendre ?
Yes. Most users schedule their first post within ten minutes. The menu layout is plain, and the Post Composer works the same way for every social media platform.
SocialPilot est-il gratuit ?
No. There is no permanent free plan. SocialPilot offers a 14-day free trial with full feature access, and pricing starts at $25 per month after that.
SocialPilot possède-t-il une application ?
Yes. The SocialPilot app runs on iOS and Androïde. The mobile app covers almost all features, so you can approve posts and check analytics anywhere.
How do I connect a social account to SocialPilot?
Open Manage Accounts, click Connect, then choose your network. Sign in, approve the permission screen, and the profile appears in your dashboard straight away.
SocialPilot vaut-il le coup ?
For agencies and small teams, yes. You get bulk scheduling, client management, white label reporting, and a unified inbox for well under most competitor pricing.
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