Avvio rapido
Come utilizzare la pubblicazione e la pianificazione
- Iniziare — Connect your social media accounts and set up the basics
- — Automatizza la pubblicazione su tutte le piattaforme — Publish to every network from one composer window
- Come utilizzare la gestione del team — Add staff and control account access without sharing passwords
- Come utilizzare la gestione dei clienti — Onboard customers without collecting their login details
- — Visualizza il tuo piano editoriale — Spot gaps and reschedule posts by dragging them
- — Carica centinaia di post contemporaneamente — Upload hundreds of posts at once from a CSV file
- — Monitora le prestazioni con i dati — Track performance and export reports customers actually read
- — Report di branding con il logo della tua agenzia — Brand the whole dashboard as your own agency tool
- — Scopri e condividi i contenuti di tendenza — Auto-share curated articles so your feed never runs dry
- Come utilizzare la collaborazione di team — Approve every draft before it reaches your audience
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have run client accounts through SocialPilot for two years and tested every feature covered here. This tutorial comes from real hands-on work, not vendor screenshots.
SocialPilot is an all-in-one tool for managing social media in one place.
You will also see it written as Social Pilot. Same tool, same login.
Most users only ever touch scheduling.
This guide will walk you through every major feature, step by step.
If you are curious about the parts nobody talks about, start with White Label and Bulk Schedule.
Tutorial di SocialPilot
This How to Use SocialPilot tutorial walks you through the SocialPilot app from first login to advanced agency workflow.
SocialPilot
Schedule posts across every social media platform from one dashboard. SocialPilot gives agencies bulk scheduling, client management, and white label reporting. Start with a 14-day free trial, no credit card needed.
Introduzione a SocialPilot
Getting started with SocialPilot takes about three minutes.
Do this once, then every feature below works.
Passaggio 1: crea il tuo account
Go to the SocialPilot website and click Sign Up.
Enter your email, set a password, then click Continue to start the 14-day trial.
✓ Punto di controllo: Check your inbox for the confirmation email.
Step 2: Connect Your Profiles
The first step to using SocialPilot is to connect your social media profiles.
Open Manage Accounts, click Connect, then pick Facebook, LinkedIn, Google Business Profile, or any other platform you use.
Dovresti visualizzare la dashboard principale con le opzioni di streaming.
✓ Punto di controllo: Every connected account shows a green status dot.
Step 3: Build Your Posting Schedule
Once your accounts have been connected, create posting schedules.
Set specific time slots for each day of the week so you never miss a slot.
Follow this order and every feature below works on the first try.
✅ Fatto: Multistream
How to Use SocialPilot Publisher and Scheduler
ti permette di creare e programmare post su tutti i tuoi account social contemporaneamente. lets you queue posts to every connected social media platform from one composer window.
Ecco come usarlo, passo dopo passo.
Fai clic su "Post" e poi su "Crea post" dal menu a sinistra.
Click Posts, then Create Post in the left menu.
The location of that menu item never changes, so it becomes muscle memory fast.
Step 2: Write and customize your content
Add your text, images, or videos in the editor.
Ecco come si presenta:
✓ Punto di controllo: Each selected platform shows its own live preview tab.
Step 3: Pick a time and publish
Choose Schedule, set the date, then confirm.
✅ Risultato: Your post sits in the queue and goes live automatically at the chosen time.
💡 Consiglio da professionista: Use AI-suggested times instead of guessing. SocialPilot picks posting slots based on peak engagement patterns for your audience.
How to Use SocialPilot Team Manager
Gestione del team lets you add team members and control exactly which accounts each person can touch.
Ecco come usarlo, passo dopo passo.
Step 1: Open the Users panel
Click the Profile Icon, then select Users.
Step 2: Send the invite
Enter an email address and pick a role.
Roles range from Manager to Contributor, so a junior scrittore never gets billing access.
Ecco come si presenta:
✓ Punto di controllo: The new user appears with a Pending badge until they accept.
Step 3: Assign accounts and groups
Tick only the profiles that person needs.
✅ Risultato: Your team can create content without anyone sharing login credentials.
💡 Consiglio da professionista: Dare liberi professionisti the Contributor role. Their posts enter an approval queue instead of going live straight away.
How to Use SocialPilot Client Manager
Gestione clienti lets you invite customers to connect their own profiles without ever sending you a password.
Ecco come usarlo, passo dopo passo.
Step 1: Open the Clients section
Go to Manage Accounts, then Clients.
Step 2: Send a connection invite
Enter the client contact details and hit Invite.
They get a branded page where they connect their own social media accounts.
Ecco come si presenta:
✓ Punto di controllo: The client’s profiles appear under their name in your dashboard.
Step 3: Group the connected profiles
Drop each client into their own account group.
✅ Risultato: You manage every client account from one place with proper sicurezza in place.
💡 Consiglio da professionista: Name groups by client, not by network. Filters and reports get far easier to read later.
Visualizza tutti i contenuti programmati per ogni account in un'unica schermata.
Calendario dei social media lets you see every scheduled post in one view and drag it to a better slot.
Ecco come usarlo, passo dopo passo.
Fai clic su "Calendario" nel menu della barra laterale sinistra.
Click Calendar in the top menu bar.
Step 2: Filter the view
Use the filters to show one account, group, or status.
You can filter the view of the calendar, create posts, and edit drafts without leaving the page.
Ecco come si presenta:
✓ Punto di controllo: Only the accounts you picked stay visible on the grid.
Step 3: Drag posts to reschedule
Grab any post and drop it on a new date.
✅ Risultato: You can see gaps in your week immediatamente and fill them before they cost you reach.
💡 Consiglio da professionista: Switch to the weekly view before planning. Monthly view hides the time-of-day clustering that kills engagement.
How to Use SocialPilot Bulk Scheduler
Consente di caricare centinaia di post contemporaneamente utilizzando un file CSV. lets you upload hundreds of posts at once from a single CSV file.
Ecco come usarlo, passo dopo passo.
Step 1: Download the CSV template
Go to Posts, then Bulk Schedule, and grab the sample file.
Step 2: Fill in your rows
Add one post per row with date, time, and text.
Keep the date format exactly as the template shows or the upload fails.
Ecco come si presenta:
✓ Punto di controllo: Every row shows a green tick before you confirm.
Step 3: Upload and review
Drop the file back in and check the preview.
✅ Risultato: Weeks of content land in your queue in under five minutes.
💡 Consiglio da professionista: Bulk scheduling works best with evergreen posts. Pair it with Repeat Post to re-share the same content up to nine times.
Monitora le prestazioni su tutti gli account social con dati dettagliati.
Analisi e reporting lets you take a deep dive into your social media data and export it as a client report.
Ecco come usarlo, passo dopo passo.
Passaggio 1: Aprire Analytics
Click Analytics, then choose an account.
Step 2: Set the date range
Pick the period you want to review.
The social analytics view breaks out audience growth, engagement, and top posts.
Ecco come si presenta:
✓ Punto di controllo: Your best performing posts appear ranked by engagement.
Step 3: Export or schedule the report
Hit Export PDF or set a recurring email.
✅ Risultato: You have a report ready to send without rebuilding it every month.
💡 Consiglio da professionista: Optimal posting time data only appears for Facebook. For other platforms, test manually and check results weekly.
How to Use SocialPilot White Label Tool
Etichetta bianca lets you put your own logo and domain on the dashboard your clients log into.
Ecco come usarlo, passo dopo passo.
Step 1: Open White Label settings
Go to Settings, then White Label.
Step 2: Upload your branding
Add your logo, favicon, and brand colours.
Agencies use this to produce professional reporting under their own name.
Ecco come si presenta:
✓ Punto di controllo: The preview shows your logo where the SocialPilot mark used to sit.
Step 3: Point your custom domain
Add a CNAME record, then verify it.
✅ Risultato: Clients log into what looks like your own software.
💡 Consiglio da professionista: White Label sits on the Agency plans only. Check the plan comparison before you purchase if branding matters to you.
How to Use SocialPilot Content Curation and Scheduler
Cura e programmazione dei contenuti lets you pull articles from RSS feeds and share them automatically as they go live.
Ecco come usarlo, passo dopo passo.
Step 1: Add an RSS feed
Go to Content, then RSS Feeds, and paste a feed URL.
Step 2: Choose accounts and timing
Pick which profiles get the article and how often.
New posts from that feed publish automatically to your chosen accounts.
Ecco come si presenta:
✓ Punto di controllo: The feed shows a preview of the next three queued articles.
Step 3: Add an AI caption
Utilizzare l'IA Assistente to write the intro line.
✅ Risultato: Your feed keeps moving even during a quiet content week.
💡 Consiglio da professionista: Curated posts should stay under a third of your calendar. Any more and your audience stops seeing your own voce.
How to Use SocialPilot Team Collaborator
Collaborazione di squadra lets you route every draft through an approval workflow before it reaches your audience.
Ecco come usarlo, passo dopo passo.
Step 1: Turn on approvals
Open Settings, then Approval Workflow, and switch it on.
Step 2: Review the queue
Open Posts, then Pending Approval.
Each draft shows the author, the target platform, and the scheduled slot.
Ecco come si presenta:
✓ Punto di controllo: Approved posts move straight into the scheduled queue.
Step 3: Approve or send back
Click Approve, or leave a note and reject.
✅ Risultato: Nothing reaches your community until someone senior has signed off.
💡 Consiglio da professionista: Pair approvals with the unified inbox. One person can then handle comments, messages, and mentions in a single pass.
Dopo aver testato SocialPilot per oltre 12 mesi, ecco i miei migliori consigli.
After two years inside this platform, here are the tips that saved me the most time.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Create post | C |
| Apri il calendario | Maiusc + C |
| Salva la bozza | Ctrl + S |
| Search accounts | / |
Here is the view I keep open all day:
Funzionalità nascoste che la maggior parte delle persone non nota
- Browser extension: Install the SocialPilot Browser Extension to queue posts while browsing any article you want to share.
- Imposta la condivisione automatica di qualsiasi post evergreen fino a nove volte in un periodo di tempo a tua scelta: ideale per le promozioni. Re-share evergreen content up to nine times over a period you choose.
- Casella di posta unificata: Handle comments, messages, and mentions from multiple platforms in one place instead of jumping between pages.
- Account groups: Apply filters by group so a twelve-client dashboard stops feeling like chaos.
Scrivendo una didascalia e inviandola a tutta pagina su Facebook,
Mistake #1: Expecting full LinkedIn functionality
❌ Sbagliato: Trying to tag individuals on LinkedIn or repost from a personal profile to a company page.
✅ A destra: Accept the limits. They come from the LinkedIn API, not SocialPilot, so no other tool fully solves them either.
Mistake #2: Posting the same text everywhere
❌ Sbagliato: Writing one caption and pushing it to every social media platform unchanged.
✅ A destra: Use platform-specific customization inside the Post Composer. Each network gets its own length, tone, and hashtags.
Mistake #3: Ignoring the approval workflow
❌ Sbagliato: Giving every team member publishing rights and hoping nobody posts something odd.
✅ A destra: Turn approvals on from day one. Two minutes of review beats a public apology.
Problema: Account social disconnesso
Problem: A connected account keeps disconnecting
Causa: Social networks expire access tokens every 60 to 90 days.
Aggiustare: Open Manage Accounts and click Reconnect. No need to worry — your scheduled posts stay intact.
Problem: Bulk upload rejects my CSV file
Causa: The date format or column order does not match the template.
Aggiustare: Re-download the sample file and paste your rows into it. Do not rename the header row.
Problem: Analytics shows no data
Causa: Analytics only counts activity after the profile was connected.
Aggiustare: Wait 24 hours after connecting, then check again. Historic data from before the connection never appears.
📌 Nota: If none of these fix it, contact SocialPilot support through live chat.
Che cos'è SocialPilot?
SocialPilot is a social media management platform that lets you schedule, monitor, and analyse activity from one dashboard.
It lets you manage your social media from one place instead of five browser tabs.
Agencies around the world run client accounts through it every day.
Think of it like a control tower for every account your company runs.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Pubblicazione e programmazione: Write once, then publish to Facebook, LinkedIn, X, and other platforms at the same time
- Gestione del team: Invite users, assign roles, and keep control of every social media account
- Gestione clienti: Onboard customers through a branded invite instead of collecting their passwords
- Visualizza tutti i contenuti programmati in un calendario visivo con funzionalità di modifica tramite trascinamento. Track scheduled content, spot gaps, and reschedule posts with a drag
- Carica centinaia di post contemporaneamente utilizzando un semplice file CSV. Load a CSV and fill weeks of your calendar in a few minutes
- Analisi e reporting: Track performance per account and export PDF reports on a schedule
- Etichetta bianca: Replace SocialPilot branding with your agency logo, colours, and domain
- Condividi automaticamente gli articoli dai feed RSS e utilizza l'intelligenza artificiale per generare le didascalie. Feed your calendar with curated articles and AI-written didascalie
- Collaborazione di squadra: Send drafts through an approval queue and reply from the unified inbox
Per una recensione completa, consulta la nostra Ecco quanto costerà SocialPilot nel 2026:.
Prezzi di SocialPilot
Here is what SocialPilot costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Essenziali | $25 | Solo founders and freelancers |
| Standard | $42 | Small teams posting daily |
| Premio | $85 | Agencies managing several customers |
| Definitivo | $170 | Grandi agenzie che necessitano di white label |
Prova gratuita: Yes — 14 days with full feature access and no card required.
Garanzia di rimborso: Yes — 14 days on annual plans.
Watch the billing page for special offers before you buy:
💰 Miglior rapporto qualità-prezzo: Premium at $85 — it makes sense once you add client management and a real agency workload.
SocialPilot contro le alternative
How does SocialPilot compare? Here is the landscape:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| SocialPilot | Agencies and small teams | 25 dollari al mese | ⭐ 4.1 |
| Germoglio sociale | Reportistica aziendale | $ 199/mese | ⭐ 4.3 |
| Inviabile | Agency inboxes | $29/mese | ⭐ 4.2 |
| Agorapulse | Community managers | $49/mese | ⭐ 4,5 |
| Respingente | Principianti | 6 dollari al mese | ⭐ 4.3 |
| Zoho Social | utenti Zoho | 10 dollari al mese | ⭐ 4.4 |
| Dopo | Pianificazione visiva | 25 dollari al mese | ⭐ 4.2 |
| Metricool | Analisi gratuite | 22 dollari al mese | ⭐ 4.4 |
Scelte rapide:
- Il migliore in assoluto: SocialPilot — most agency features per dollar
- Miglior budget: Buffer — cheap, simple, limited
- Ideale per principianti: Buffer — nothing to learn
- Best for reporting: Sprout Social — deepest data, highest price
🎯 Alternative a SocialPilot
Cerchi alternative a SocialPilot? Ecco le migliori opzioni:
- 🚀 Germoglio sociale: Deep social analytics and enterprise reporting, but the price jumps hard once you add users.
- 💼 Inviabile: Built for agencies with strong client management and a solid unified inbox for replies.
- 🧠 Studio di contenuti: AI-heavy content discovery with a clean calendar and decent curation tools.
- 💰 Posta dell'eroe: Cheap lifetime pricing that suits solo users posting to many social media accounts.
- 📊 Agorapulse: Excellent inbox and reporting for community managers who reply all day.
- 🔧 Zoho Social: Great value if your company already runs on the wider Zoho suite.
- 👶 Respingente: The simplest option for beginners who want a clean queue and nothing else.
- 🏢 Sprinklr: Enterprise-grade suite for large companies with dedicated social teams and budgets.
- 🎨 Dopo: Visual-first planner built around Instagram grids and short-form videos.
- ⚡ Telaio: Strong post ideas and a friendly approval workflow for small marketing teams.
- 🌟 Fiammata: AI-first tool aimed at founders creating content quickly without a designer.
- ⭐ Metricool: Analytics-led platform with free tiers and strong ad reporting alongside organic data.
Per l'elenco completo, consultare il nostro Alternative a SocialPilot guida.
⚔️ Confronto con SocialPilot
Here is how SocialPilot stacks up against each competitor:
- SocialPilot costa l'87% in meno e copre le esigenze di pianificazione principali: Sprout Social vince su analisi e Sprout Social wins on reporting depth. SocialPilot wins on price for agencies watching every dollar.
- SocialPilot contro Sendible: Sendible has a tighter inbox. SocialPilot handles bulk scheduling and larger account counts more cheaply.
- SocialPilot contro Content Studio: Content Studio is stronger at content discovery. SocialPilot is stronger at team and client workflow.
- SocialPilot contro Heropost: Heropost costs less upfront. SocialPilot gives you real analytics, approvals, and support.
- SocialPilot contro Agorapulse: Agorapulse wins on inbox depth. SocialPilot costs far less per profile at the same volume.
- SocialPilot contro Zoho Social: Zoho Social si integra con Zoho CRM. SocialPilot supports more profiles per plan for agencies.
- SocialPilot contro Buffer: Buffer is easier to learn. SocialPilot offers bulk scheduling, white label, and client management.
- SocialPilot contro Sprinklr: Sprinklr suits enterprises. SocialPilot suits small teams and agencies that need speed, not procurement.
- SocialPilot contro Later: Later is better for visual planning. SocialPilot is better for multi-client scheduling and reporting.
- SocialPilot contro Loomly: Loomly has nicer content prompts. SocialPilot handles more accounts on a cheaper plan.
- SocialPilot contro Blaze: Blaze leans on AI generation. SocialPilot leans on scheduling depth and team control.
- SocialPilot contro Metricool: Metricool has a generous free plan. SocialPilot gives agencies white label and client onboarding.
Hai imparato a utilizzare tutte le principali funzionalità di SocialPilot:
✅ Pubblicazione e programmazione
- ✅ Gestione clienti
- ✅ Gestione del team
- ✅ Calendario dei social media
- ✅ Programmazione in blocco
- ✅ Analisi e reportistica
- ✅ Etichetta bianca
- ✅ Curatela e programmazione dei contenuti
- La maggior parte delle persone inizia con la pubblicazione e la pianificazione.
- ✅ Collaborazione di squadra
Passo successivo: Scegli una funzionalità e provala subito.
Sì. SocialPilot ha una dashboard intuitiva che la maggior parte degli utenti impara a usare in un'ora. L'interfaccia è semplice e la procedura guidata "Per iniziare" ti accompagna nella connessione degli account e nella creazione del tuo primo post. La maggior parte delle funzionalità funziona allo stesso modo: clicca, configura e programma.
Ci vogliono meno di cinque minuti.
Then start managing every account from one dashboard.
Domande frequenti
SocialPilot è facile da imparare?
Yes. Most users schedule their first post within ten minutes. The menu layout is plain, and the Post Composer works the same way for every social media platform.
SocialPilot è gratuito?
No. There is no permanent free plan. SocialPilot offers a 14-day free trial with full feature access, and pricing starts at $25 per month after that.
SocialPilot ha un'app?
Yes. The SocialPilot app runs on iOS and Android. The mobile app covers almost all features, so you can approve posts and check analytics anywhere.
How do I connect a social account to SocialPilot?
Open Manage Accounts, click Connect, then choose your network. Sign in, approve the permission screen, and the profile appears in your dashboard straight away.
Vale la pena abbonarsi a SocialPilot?
For agencies and small teams, yes. You get bulk scheduling, client management, white label reporting, and a unified inbox for well under most competitor pricing.
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