⚡ Quick Verdict:
- Tarification : Apollo starts at $0/month (free plan) vs Mailshake at $25/month (no free plan)
- Idéal pour : Apollo for sales intelligence and lead generation, Mailshake for simple cold email outreach
- Différence principale : Apollo includes a 270M+ contact database while Mailshake focuses purely on email automation
- Our pick: Apollo for most sales teams — it combines prospecting and outreach in one platform
Sales teams comparing Apollo vs Mailshake usually have one question.
Do you need a full sales intelligence platform or just cold email automation?
Apollo combines a massive B2B database with sales engagement tools.
Mailshake focuses on helping sales reps send personalized cold emails at scale.
Les deux promettent d'alimenter votre pipeline avec des prospects qualifiés.
This comparison breaks down which tool fits your sales process.
Aperçu
This Apollo vs Mailshake comparison covers pricing, features, and ease of use for both tools.
We reviewed documentation, pricing pages, and user reviews for Apollo and Mailshake.
Our writers also spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you’ll know which sales tool fits your outreach efforts.
Qu'est-ce qu'Apollo ?
Apollo is a sales intelligence platform for B2B sales teams.
It combines a database of over 270 million contacts with sales engagement tools.
The platform helps sales professionals find ideal buyers and reach them through email and phone.
Apollo includes lead scoring, deal management, and conversation intelligence features.
Most sales and marketing teams choose it to power their entire go-to-market strategy from one platform.
Apollon
Find your ideal buyers with 270M+ contacts. Create sequences, track deals, and close more sales from one platform. Free plan includes 60 email credits per month.
Tarification d'Apollo
Apollo offers four pricing tiers, including a generous free plan for solopreneurs and startups.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | $0 | Solopreneurs testing the platform |
| Basique | 49 $/mois | Les équipes commerciales en pleine croissance ont besoin de plus de fonctionnalités |
| Professionnel | 79 $/mois | Teams needing advanced analytics and higher limits |
| Organisation | 119 $/mois | Grandes entreprises ayant des besoins spécifiques |
Pricing verified April 2026.
Essai gratuit : Yes — the free plan gives you 60 monthly email credits with no credit card required.
Garantie de remboursement : Apollo offers annual billing discounts but doesn’t advertise a specific refund policy.
📌 Note: The free plan includes unlimited email credits for verified emails, but export credits are limited. The Basic plan at $49/month unlocks unlimited email credits and more export credits for rapidly growing startups.
⚠️ Avertissement: Some users report that Apollo emails can land in spam folders. Pay attention to email deliverability settings and warm up your sending domain before launching outreach campaigns.
Principaux avantages d'Apollo
Here’s what makes Apollo worth considering for your sales team:
- Base de données B2B massive : Access over 270 million contacts and 60 million companies. Find phone numbers, verified emails, and job titles for your ideal buyers using advanced search filters.
- Évaluation des prospects par l'IA : Apollo uses AI models to score and prioritize leads based on fit criteria. Sales managers can focus their team on the most promising potential leads.
- Sales Engagement Tools: Create customizable sequences for email outreach. The platform lets you intelligently automate outreach with multi-touch campaigns.
- Numéroteur intégré : Make calls directly from the Apollo platform. The cloud-based dialer supports call logging and recordings associated with contact records.
- Gestion des transactions : Track opportunities through your pipeline without switching to a separate CRM tool. Apollo integrates with popular CRM systems like Salesforce and HubSpot.
- Intelligence conversationnelle : Get insights from sales calls to improve team performance. Sales coaching features help sales managers train their reps.
- Extension Chrome : The Apollo Chrome extension lets you find contact info while browsing company websites and LinkedIn profiles.
What Our Team Noticed
Our writer signed up for Apollo and spent several days exploring the platform’s features. Here’s what stood out from that hands-on time:
Avantages et inconvénients d'Apollo
✅ Avantages
- Free plan includes 60 monthly email credits for testing
- Database of 270M+ contacts with over 200 data points per lead
- All-in-one platform combines prospecting, engagement, and analytics
- AI lead scoring helps sales teams focus on high-quality leads
- Integrates with major CRMs and includes API access
❌ Inconvénients
- Users report data accuracy issues with some contact information
- La courbe d'apprentissage peut être abrupte pour les nouveaux utilisateurs.
- Some emails land in spam folders without proper deliverability setup
- Pricing structure can be inflexible for smaller companies
Qu'est-ce que Mailshake ?
Mailshake is a sales engagement platform designed for cold email outreach.
It helps sales reps send personalized cold emails at scale with automated follow-ups.
The tool includes LinkedIn automation, a power phone dialer, and built-in email deliverability features.
Mailshake connects to your existing email provider to send from your own inbox.
Many sales teams choose it for its simple interface and focus on getting more meetings.
Mailshake
Send personalized cold emails that land in prospect inboxes. Includes LinkedIn automation, AI email writer, and power dialer. Used by 49,000+ companies worldwide.
Tarifs de Mailshake
Mailshake offers three pricing plans with both monthly and annual billing options.
| Plan | Mensuel | Annuel | Idéal pour |
|---|---|---|---|
| Démarreur | 29 $/mois | 25 $/mois | Petites équipes qui débutent la prospection à froid |
| Sensibilisation par courriel | 59 $/mois | 45 $/mois | Teams needing email personalization advanced scheduling |
| Engagement commercial | 99 $/mois | 85 $/mois | Established teams with multi channel capabilities |
Pricing verified April 2026.
Essai gratuit : No — Mailshake does not offer a free trial, requiring users to commit to a paid plan upfront.
Garantie de remboursement : Contact the support team within a reasonable timeframe if you need to cancel.
📌 Note: The Sales Engagement plan includes the power phone dialer with unlimited free dialer minutes and LinkedIn automation features. Growing teams may want to start with Email Outreach and upgrade as needed.
⚠️ Avertissement: Without a free trial, you’ll need to commit to a paid subscription to test Mailshake. The pricing structure can be complex since some features require the higher-tier Sales Engagement plan.
Principaux avantages de Mailshake
Here’s what makes Mailshake worth considering for cold email outreach:
- Interface conviviale : Mailshake keeps things simple with a clean dashboard. Sales representatives can set up their first mailshake campaign in minutes without technical skills.
- Outils de délivrabilité des e-mails : Built-in email warm-up, verification, and throttling help avoid spam filters. The email domain setup assistant guides you through proper configuration.
- Rédacteur d'emails IA Shakespeare : The AI helps generate custom email copy and subject lines based on your campaign goals. Save time crafting personalized emails for your target audience.
- Automatisation LinkedIn : Send automated LinkedIn messages and connection requests alongside your email campaigns. Reach prospects on social media platforms they actually check.
- Receveur principal : The lead catcher feature shows your most engaged leads to help you focus on prospects who will convert. Filter prospects based on engagement and response patterns.
- Composeur téléphonique puissant : Make phone calls directly within personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes for cold calling.
- Intégrations CRM : Connect with Salesforce, HubSpot, and other CRM tools for easy lead management. All your outreach data syncs automatically.
What Our Team Noticed
Our writer signed up for Mailshake and explored its cold email features. Here’s what stood out from that hands-on time:
Avantages et inconvénients de Mailshake
✅ Avantages
- Simple interface helps sales reps set up campaigns quickly
- Built-in email warm-up and deliverability tools prevent spam folders
- LinkedIn automation adds multi channel capabilities
- AI email writer speeds up campaign creation
- Used by 49,000+ companies with proven track record
❌ Inconvénients
- No free trial requires upfront payment commitment
- Pas de base de données de contacts intégrée — vous devez fournir vos propres prospects
- Le service client peut être lent à répondre.
- Some users report trouble uploading leads correctly
Comparaison des fonctionnalités
Let’s compare Apollo and Mailshake across the features that matter most for sales teams.
We’ll cover lead generation, email tools, automation, and pricing to help you decide.
| Fonctionnalité | Apollon | Mailshake |
|---|---|---|
| Prix initial | 0 $/mois (Gratuit) | $25/month (Annual) |
| Plan gratuit | ✅ | ❌ |
| Base de données de contacts | ✅ Plus de 270 millions de contacts | ❌ |
| Séquences d'emails | ✅ | ✅ |
| Automatisation LinkedIn | ❌ | ✅ |
| Composeur téléphonique puissant | ✅ | ✅ |
| Rédacteur d'emails IA | ✅ | ✅ |
| Score de plomb | ✅ | ❌ |
| Intégration CRM | ✅ | ✅ |
| Idéal pour | Full sales intelligence | prospection par e-mail à froid |
1. Lead Generation and Database
Apollon: Apollo combines a buyer database of over 270 million contacts and 60 million companies in one platform. Each lead includes over 200 data points for targeting. Use advanced search filters to find ideal buyers by job title, company size, industry, and intent data.
Mailshake : Mailshake does not include a built-in contact database. You need to bring your own leads or use the Data Finder feature to purchase contact details separately. The data finder credits come as an add-on to your subscription.
⚠️ Différence principale : Apollo gives you leads included in your subscription. Mailshake requires you to source leads elsewhere or pay extra for data finder credits.
2. Délivrabilité des e-mails
Apollon: Apollo provides verified emails from its database to improve deliverability. However, some users report that Apollo emails often land in spam folders. The platform includes basic email health monitoring but lacks dedicated warm-up tools.
Mailshake : Mailshake includes built-in email warm-up, verification, and throttling to mimic natural sending patterns. The email domain setup assistant helps avoid spam filters. You connect your own email provider so messages send from your actual inbox.
⚠️ Différence principale : Mailshake has stronger email deliverability tools built in. Apollo users may need third-party warm-up services to avoid spam folders.
3. Fonctionnalités d'IA
Apollon: Apollo uses AI models to score and prioritize leads based on fit criteria. The AI assisted email writing helps personalize outreach at scale. Advanced algorithms analyze engagement patterns to suggest optimal send times.
Mailshake : Mailshake’s SHAKEspeare AI helps generate custom email copy and subject lines based on campaign goals. The in app copy analyzer reviews your messages before sending. AI features focus on email creation rather than lead intelligence.
4. Automatisation LinkedIn
Apollon: Apollo does not include native LinkedIn automation tools. You can view LinkedIn profiles from contact records and use the Apollo chrome extension for research. But automated LinkedIn messages and connection requests require third-party tools.
Mailshake : Mailshake includes LinkedIn automation for sending connection requests and LinkedIn messages at scale. Add LinkedIn outreach steps to your email campaigns for multi channel capabilities. The Sales Engagement plan unlocks full LinkedIn automation features.
5. Composeur téléphonique
Apollon: Apollo includes a built-in cloud-based dialer for making calls directly from the platform. The dialer supports call logging and recordings associated with contact records. Phone numbers come from the database for verified contacts.
Mailshake : Mailshake includes a power phone dialer to integrate cold calling into personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes. Make phone calls directly within your outreach sequences.
6. Sales Analytics
Apollon: Apollo provides detailed analytics on sales and marketing campaigns. Track team performance, sales performance metrics, deal pipeline, and conversation intelligence. The analytics help sales managers identify what’s working across outreach efforts.
Mailshake : Mailshake provides analytics to track opens, replies, and clicks for outreach campaigns. A B testing helps improve campaigns by comparing subject lines and copy variations. The lead drivers dashboard shows campaign performance at a glance.
⚠️ Note: Some Mailshake users find the reporting metrics limited compared to Apollo’s detailed analytics. Apollo offers deeper insights for sales teams tracking team performance.
7. Intégrations
Apollon: Apollo integrates with popular CRM systems like Salesforce, HubSpot, and others. The platform syncs data automatically to enhance lead and customer interaction tracking. API access is available on paid plans for custom integrations.
Mailshake : Mailshake integrates with CRM tools like Salesforce and HubSpot for easy lead management. Connect your existing email provider whether Gmail, Outlook, or other mail accounts. Multiple different tools can connect through native integrations.
8. Suivis automatisés
Apollon: Apollo lets you create sequences with customizable follow-up steps. Set triggers based on prospect behavior like opens, clicks, or replies. The sales engagement capabilities allow complex multi-touch sequences for different lead segments.
Mailshake : Mailshake allows users to send automated follow ups based on a schedule they set. Multi-step campaigns stop automatically when a prospect replies. The provider automated email sequences are straightforward to configure without technical skills.
9. Facilité d'utilisation
Apollon: Apollo offers more advanced features but has a learning curve. Many users find the user interface outdated and not user-friendly. The complexity can be overwhelming for new users, especially sales reps just getting started.
Mailshake : Mailshake is known for its user friendly interface and ease of setup. Sales representatives can create their first mailshake campaign quickly without technical skills. The platform focuses on simplicity over feature complexity.
10. Tarification et coût
| Plan | Apollon | Mailshake |
|---|---|---|
| Entrée gratuite | $0/month (60 email credits) | $25/month (annual) |
| Basic / Email Outreach | 49 $/mois | $45/month (annual) |
| Professional / Sales Engagement | 79 $/mois | $85/month (annual) |
| Organization / Enterprise | 119 $/mois | Coutume |
Apollon: Apollo’s free plan includes 60 monthly email credits and access to the contact database. The Basic plan at $49 per month is designed for growing sales teams. The Professional plan at $79 per month includes advanced analytics and higher sending limits.
Mailshake : Mailshake starts at $25 per month on annual billing for the Starter plan. The Email Outreach plan at $45 per month adds more features for email personalization advanced scheduling. The Sales Engagement plan at $85 per month unlocks LinkedIn automation and the power phone dialer.
⚠️ Comparaison des coûts : Apollo provides more value if you need leads since the database is included. Mailshake may cost less monthly but you’ll pay extra for contact data from other sources.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Built-in contact database | Apollon | Plus de 270 millions de contacts inclus |
| Cold email focus | Mailshake | Purpose-built for outreach |
| Plan gratuit pour commencer | Apollon | 60 free email credits monthly |
| Automatisation LinkedIn | Mailshake | Fonctionnalités natives de LinkedIn |
| Lead scoring with AI | Apollon | AI prioritizes best prospects |
| Meilleure délivrabilité des e-mails | Mailshake | Built-in warm-up tools |
💰 Votre budget
Apollo’s free plan gives you access to the contact database with 60 monthly email credits. Mailshake requires paying from day one since there’s no free trial — if budget is tight, start with Apollo.
🔌 Votre pile technologique
Both tools integrate with Salesforce, HubSpot, and popular CRMs. Mailshake connects to your existing email provider for better deliverability. Apollo works as a standalone platform with its own sending infrastructure.
📝 Votre processus de vente
Apollo suits sales and marketing teams who want prospecting, engagement, and deal management in one platform. Mailshake is better for sales reps focused specifically on cold email campaigns and outreach campaigns.
🎓 Votre niveau d'expérience
Mailshake’s user friendly interface makes it easier for beginners to send personalized cold emails quickly. Apollo has a steeper learning curve but rewards users who take time to master its advanced features.
🆓 Essais et tests gratuits
Apollo lets you test the platform with a free plan before committing to paid plans. Mailshake does not offer a free trial, so you’ll need to commit upfront. Try Apollo first if you want to test before buying.
🛟 Options d'assistance
Both platforms have received mixed reviews for customer support response times. Apollo users report some issues with data accuracy and technical glitches. Mailshake’s support team has been reported as slow to respond by some users.
Guide de changement
Vous utilisez déjà l'un de ces outils ? Voici à quoi vous attendre si vous en changez.
🔄 Vous passez d'Apollo à Mailshake ?
✅ Ce que vous y gagnerez :
- Better email deliverability with built-in warm-up tools
- Native LinkedIn automation for multi channel outreach
- Une interface plus simple et plus rapide à apprendre
❌ Ce que vous perdrez :
- Accès à une base de données de plus de 270 millions de contacts
- Évaluation et priorisation des prospects par l'IA
- Free plan option for getting started
📋 Comment changer :
- Exportez vos contacts et séquences depuis Apollo
- Créez un compte Mailshake et connectez votre fournisseur de messagerie.
- Import leads and rebuild your email campaigns in Mailshake
🔄 Vous passez de Mailshake à Apollo ?
✅ Ce que vous y gagnerez :
- Built-in database with 270M+ contacts and 60M companies
- L'IA permet de prioriser vos meilleurs prospects en matière de notation des leads.
- Deal management and conversation intelligence tools
❌ Ce que vous perdrez :
- Fonctionnalités d'automatisation natives de LinkedIn
- Dedicated email warm-up and deliverability tools
- Simpler user interface for quick campaign setup
📋 Comment changer :
- Export your contact lists and campaign templates from Mailshake
- Sign up for Apollo’s free plan to explore the platform
- Import leads and create sequences using Apollo’s engagement tools
What Our Review Didn’t Cover
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise SSO integration, custom API implementations, or organization-level pricing negotiations. Large sales teams with 50+ users may have different priorities than what we’ve described here. Our observations are based on April 2026 versions — features may have changed since then.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification et valeur | Apollon |
| 🎯 Génération de prospects | Apollon |
| 📧 Délivrabilité des e-mails | Mailshake |
| 🔗 Automatisation LinkedIn | Mailshake |
| 🤖 Fonctionnalités IA | Apollon |
| 👶 Facilité d'utilisation | Mailshake |
| 📊 Analyse et reporting | Apollon |
| 🏆 Vainqueur toutes catégories | Apollon |
🏆 GAGNANT : Apollo
Apollo wins 5 out of 7 categories.
Idéal pour : Sales teams needing leads and engagement in one platform, B2B organizations with prospecting needs, teams that want AI lead scoring and sales intelligence.
Apollo and Mailshake serve different parts of the sales process.
Apollo is a full sales intelligence platform with prospecting, engagement, and deal management tools.
Mailshake is a focused cold email outreach tool with strong email deliverability and LinkedIn automation.
Mailshake excels at helping sales reps send personalized cold emails that land in prospect inboxes.
However, if you need leads and outreach tools in one platform, Apollo provides more complete coverage for sales and marketing teams.
Comparaison d'Apollo
Here’s how Apollo stacks up against other sales engagement tools:
Apollon contre Immédiatement
Apollo gagne sur : Built-in contact database with 270M+ leads, AI lead scoring, deal management pipeline
Victoires instantanées sur : Unlimited email accounts, better email warm-up tools, simpler pricing structure
Apollo contre Snov.io
Apollo gagne sur : Larger contact database, more data points per lead, conversation intelligence features
Snov.io l'emporte sur : Chrome extension for LinkedIn prospecting, email verification accuracy, lower entry pricing
Apollon contre Chasseur.io
Apollo gagne sur : Complete sales engagement platform, built-in dialer, advanced sales analytics
Hunter.io l'emporte sur : Email finding accuracy, domain search features, simpler tool for email-only needs
Apollo contre Reply.io
Apollo gagne sur : Free plan with database access, 200+ data points per contact, deal management tools
Reply.io l'emporte sur : AI engagement features, multi-channel sequences, LinkedIn automation built in
Comparaison de Mailshake
Here’s how Mailshake stacks up against other cold email outreach tools:
Mailshake vs Liste de Lem
Mailshake l'emporte sur : Power phone dialer included, simpler user interface, LinkedIn automation in higher tiers
Lemlist l'emporte sur : Image personalization features, better email deliverability reputation, more creative email options
Mailshake vs Pic
Mailshake l'emporte sur : AI email writer (SHAKEspeare), LinkedIn automation features, lead catcher for engaged prospects
Le pic-vert gagne sur : More affordable pricing, better for agencies with multiple clients, email verification built in
Mailshake vs Smartlead
Mailshake l'emporte sur : Established platform with 49,000+ users, power phone dialer, simpler campaign setup
Smartlead l'emporte sur : Unlimited email warm-up, better inbox rotation, more sending accounts per plan
Mailshake vs Saleshandy
Mailshake l'emporte sur : LinkedIn automation features, integrated phone dialer, lead catcher dashboard
Saleshandy remporte la victoire sur : Unified inbox for teams, sender rotation to avoid spam, more affordable entry pricing
Foire aux questions
Que fait Apollo IO ?
Apollo is a sales intelligence platform that combines a database of over 270 million contacts with sales engagement tools. It helps B2B sales teams find leads, automate outreach, and track deals in one platform. The tool includes data enrichment features and claims to have the most accurate data for prospecting.
À quoi sert Mailshake ?
Mailshake helps sales teams automate cold email outreach at scale. The platform sends personalized emails with automated follow-ups, tracks opens and replies, and includes LinkedIn automation for multi channel capabilities. Mailshake’s data finder lets you purchase contact details when you need more leads for personalized outreach campaigns.
Apollo vérifie-t-il les adresses e-mail ?
Yes, Apollo provides verified emails from its contact database. The platform claims over 200 data points per lead. However, some users report data accuracy issues, so testing with small batches first is recommended.
Mailshake propose-t-il un essai gratuit ?
No, Mailshake does not offer a free trial. You need to commit to a paid plan upfront starting at $25 per month on annual billing. This is a notable difference from Apollo which offers a free plan.
Is Apollo good for cold email outreach?
Apollo works well for sales teams who need prospecting and outreach in one tool. The free plan includes 60 monthly email credits. Apollo provides sales tools and sales automation features to simplify sales processes. For dedicated cold email features like warm-up and deliverability tools, Mailshake may be better suited.
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